Lu permitted to have a dream vast also didn't expect, Li Mu played life and death to oneself unexpectedly. 卢允浩做梦也没想到,李牧竟然给自己玩了一手你死我活。 Forces to request the Ele.me merchant, can not connect Ox Takeaway, isn't this robber?! 强制要求饿了么的商户,不得接入牛外卖,这不是强盗吗？！ Lu permits vast air/Qi and fear, what air/Qi is Li Mu this playing is too ruthless, what feared will be Li Mu this will choke to death Ox Takeaway directly. 卢允浩又气又怕,气的是李牧这一手玩的太狠,怕的是李牧这一手会直接把牛外卖掐死。 Li Mu thinks is very simple, your Lu Yunhao took the money of US (America) capitalist, makes Ox Takeaway, seems like the normal competition, but the back wants to hate to the marrow of the bones about me using the Wall Street capitalists, bumps my porcelain. 李牧想的很简单,你卢允浩拿了美国资本家的钱,做牛外卖,看起来好像是正常竞争,但背后就是想利用华尔街资本家对我恨之入骨,来碰我的瓷。 Since your motive is impure, moreover jumps in Shanghai repeatedly, I give you to come potent drug simply, making you feel anything to be called the dimensionality reduction attack. 既然你的动机就不纯,而且反复在沪市蹦,那我就干脆给你来一剂猛药,让你感受一下什么叫做降维打击。 Now, the business model of internet industry still in the exploration stage, all also has no stipulation explicit limit platform to force the merchant to make two to choose a choice question, that might as well on the imitation past 3 q war, catch you from the source directly. 现在,互联网行业的商业模式还在探索阶段,所有也没有任何规定明确限制平台强迫商户做二选一的选择题,那不如就模仿当年的3q大战,直接从源头卡住你。 Naturally, Li Mu will not look like Tencent is so crazy, forces the hundreds of millions Internet users' two directly in QQ and 360 chooses one. 当然,李牧不会像腾训那么疯狂,直接强迫几亿网民在qq和360里面二选一。 He does not want to do such greatly the matter, the user wants to use Ele.me or Ox Takeaway, with his it doesn't matter, he does not intervene, but he must make the merchant make two to choose one, making merchant weigh, if hopes that follows Ele.me to make money, that gives up Ox Takeaway, to follow Ox Takeaway to make money, that gives up Ele.me. 他也不想把事情搞得这么大,用户想用饿了么还是牛外卖,跟他没有关系,他也不干预,但他要让商户做二选一,让商户自己衡量,如果更希望跟着饿了么赚钱,那就放弃牛外卖,如果想跟着牛外卖赚钱,那就放弃饿了么。 Moreover, all notices, do not use the file formate, but is the merchant manager telephones to inform directly, therefore the consumer does not know that Li Mu is forcing the merchant to make two to choose a multiple choice topic. 而且,所有的通知,都不是采用文件形式,而是商户经理直接打电话通知,所以消费者根本就不知道李牧在强迫商户做二选一的单选题。 Actually, this move, later generation many platforms are using. 其实,这种招数,后世很多平台都在用。 Puts together the evening evening rapid rise time, right in impact is big, because puts together the evening evening lord to be the submersion market and floor volume of users to be enormous, therefore many brands for the sales expansion performance, on own initiative in putting together the evening evening platform catch up. 拼夕夕迅速崛起的时候,对啊里的冲击非常大,因为拼夕夕主做下沉市场、底层用户量极大,所以许多品牌为了扩大销售业绩,都主动在拼夕夕平台上发力。 In limit these brands in putting together the evening evening develops, to joins to put together the evening evening the brand official flagship store to make the method of current limiting, possibly some brand can also gain in Tmall platform to more than ten million last month, but after the current limiting, including 1 million cannot gain, even loses money has the possibility. 啊里为了限制这些品牌在拼夕夕上发展,对许多加入拼夕夕的品牌官方旗舰店做出过限流的手段,可能某个品牌上个月在啊里的天猫平台上还能赚到上千万,但限流之后,连一百万都赚不到,甚至赔钱都有可能。 However, at that time in made this method again, is actually very difficult to shake puts together the evening evening the foundation, because puts together the evening evening genuine foundation, is not these true well-known brands, but is these knockoff brands. 但是,那个时候啊里再做这种手段,其实已经很难撼动拼夕夕的根基了,因为拼夕夕真正的根基,不是那些真正的知名品牌,而是那些山寨品牌。 Draws an analogy, initially put together in the evening evening, the brand of light mountain stronghold Pampers diaper, at least dozens, they put together the sales volume main force in evening evening, ok in limits the Pampers official to move into puts together the evening evening, is unable to limit these knockoff brands to move into and sells greatly. 打个比方,当初拼夕夕上,光山寨帮宝适纸尿裤的品牌,至少有几十家,它们才是拼夕夕上的销量主力,就算啊里限制帮宝适官方入驻拼夕夕,也无法限制那些山寨品牌入驻并且大卖。 It can be said that the knockoff brand, is puts together the evening evening resistance in true position, spells the evening evening dares to make knockoff „nation treasure to be suitable” for a month to sell 1 million lists, but Taobao does not dare to make „nation treasure suitable” this sign to move into, as the matter stands, put together the evening evening to have the avoidance attack rear. 可以说,山寨品牌,是拼夕夕抵抗啊里的真正阵地,拼夕夕敢让山寨的“邦宝适”一个月卖一百万单,但淘宝可不敢让“邦宝适”这个牌子入驻,这样一来,拼夕夕就有了躲避打击的大后方。 However, Li Mu currently in has the advantage and initiative on the ratio, Ox Takeaway now all-around by own steamroll, could not find what rear. 不过,李牧现在就比啊里有优势和主动权,牛外卖现在全方位被自己碾压,根本就找不到什么大后方。 Until now, Shanghai had several thousand restaurants to ally Ox Takeaway, but over ten thousand restaurants allied Ele.me . Moreover, all allied the merchants in two platforms to discover simultaneously, the Ox Takeaway order could not compare many of Ele.me by far. 迄今为止,沪市有数千家餐厅加盟了牛外卖,但是有上万家餐厅加盟了饿了么,而且,所有同时加盟两个平台的商户都发现,牛外卖的订单远远比不上饿了么的多。 Moreover, Ox Takeaway delivered meal the effectiveness to have problems before, the user suit frequency sends, therefore the merchant's impression to Ox Takeaway is not very good. 而且,牛外卖之前送餐时效性一直出问题,以至于用户投诉频发,所以商户对牛外卖的印象也不是很好。 Now Ele.me makes them present the choice question, their although would rather not at heart, but the choice of instinct continues to cooperate with Ele.me, after all their goals are to make money. 现在饿了么让他们做选择题,他们虽然心里不太情愿,但本能的还是选择继续跟饿了么合作,毕竟他们的目标是赚钱。 Then, Ox Takeaway distributed the ability insufficient weak area, immediately becomes the longest board, merchant who because works with them, in abundance shop of choice closure on Ox Takeaway. 这下,牛外卖原本配送能力不足的短板,立刻成了最长板,因为跟他们合作的商户,纷纷选择关闭在牛外卖上的网店。 First Day that the Ele.me notice sends out, the Ox Takeaway alliance restaurant from more than 3000, fell less than 100. 饿了么通知发出的第一天,牛外卖的加盟餐厅就从三千多家,一口气掉到了不足一百家。 The motorcycle rider and bicycle rider who massive high salaries recruited, waited to send the list in these shop entrances simply, each shop entrance at least over ten rider followed closely. 大量高薪聘请的摩托车骑手以及自行车骑手,干脆就在这些店铺门口等着派单,以至于每家店门口都至少有十个以上的骑手盯梢。 Because the shop quantity falls suddenly, the users in some regions, can find over dozens restaurants in a surrounding area five kilometers distance, now including one unable to find unexpectedly. 由于店铺数量暴跌,以至于有些区域的用户,原本还能在方圆五公里距离内找到几十家以上的餐厅,现在竟然连一个都找不到了。 After all, this distributions less than 100 restaurants not that even. 毕竟,这不足一百家餐厅的分布也不是那么的均匀。 Lu permits to listen to the Zheng Chao report vast the data, was really insane. 卢允浩听完郑超汇报的数据,真是要疯了。 Isn't this life of important person? 这不是要人的命吗？ How before regardless of Li Mu suppressed, oneself can also barely manage to maintain a feeble existence at least. 之前无论李牧怎么打压,自己最起码还能苟延残喘。 But, this unique skill, oneself are paralyzed immediately. 可是,这个绝招一出,自己立刻就陷入瘫痪。 Goes the o2o essence to sell the dining specially the Taobao network, if the merchant of Taobao net removed all of a sudden, what Taobao can also do? 外卖o2o的本质就是专门卖餐饮的淘宝网,如果淘宝网的商户一下子都撤了,淘宝还能干什么？ Lu permits the vast first thought is draws cash to subsidize the merchant, to make the merchant look that gives up Ele.me in the face of money, but thinks thinks, he thought this means are very possibly difficult to be accepted. 卢允浩第一个念头是拿钱补贴商户、让商户看在钱的面子上放弃饿了么,但是想了又想,他觉得这个办法可能很难行得通。 First, merchant's income on Ele.me obviously is much higher compared with Ox Takeaway, to make them give up Ele.me, at least needs after making up together this difference, gives certain advantage to be good again, is as the matter stands, the day of single shop subsidized the amount, possibly over thousand Yuan, the subsidy amounts of several thousand shops calculate that simply was the astronomical figures. 首先,商户在饿了么上的收入明显比牛外卖高出很多,如果想让他们放弃饿了么,至少要在补齐这个差额之后,再给予一定的好处才行,可是这样一来,单个店铺的日补贴金额,可能就会超过千元,几千家店铺的补贴金额算下来简直是天文数字。 Moreover, who can guarantee that Li Mu doesn't give the subsidy? 而且,谁能确保李牧就不给补贴？ Has a look at the Li Mu present method, took to bring in the YY coin, must invest all resources to help the Ele.me win, this type almost does not have a business, certainly will let the Ele.me volume of users and order volume increases sharply, as the matter stands, the income of Ele.me merchant will be higher, if oneself also want to let their non- treachery, the maintenance cost of needs will also be getting higher and higher. 看看李牧现在的玩法,把yy币都带进来了,明显是要投入所有资源来帮助饿了么取胜,这种几乎无本的买卖,一定会让饿了么的用户量和订单量激增,这样一来,饿了么商户的收入就会更高,自己如果还想让他们不倒戈,所需要的维系成本也会越来越高。 In this case, oneself this money cannot withstand, after all own cost consumption has achieved the astronomical figures in the user subsidy and rider subsidy, if counted the merchant subsidy again, being equal to Ox Takeaway must subsidize entire goes the o2o supply chain strip complete link, this cost is simply fearful, let alone several Ten Million USD, hundreds of millions USD perhaps cannot shoulder to burn. 在这种情况下,自己这点钱根本就顶不住,毕竟自己的成本消耗在用户补贴以及骑手补贴上就已经达到了天文数字,要是再算上商户补贴,等于牛外卖要补贴整个外卖o2o产业链条的全部环节,这个成本简直可怕,别说几千万美元,几亿美元恐怕也扛不住这么烧。 However, if cannot find the way to make the merchant remain, then Ox Takeaway really can go broke and close down, oneself are does to deliver meal o2o, cannot, because did not have the third party merchant, do oneself invest the hotel? 但是,如果不能想办法让商户留下来,那么牛外卖就真的可以关门大吉了,自己是做送餐o2o的,总不能因为没了第三方商户,自己去投资饭店吧？ Lu permits to realize vast this may be the total destruction, therefore seeks help from the International Data Group capital immediately. 卢允浩意识到这极有可能是灭顶之灾,于是立刻向idg资本求助。 The thought of that in the brain thinking International Data Group also didn't expect, Li Mu can contain the development of Ox Takeaway with such shameless method unexpectedly , to relevant departments reporting and suit, sues Li Mu and Ele.me malicious competition, sues the Ele.me monopolistic market. idg也没想到,李牧竟然能用这么无耻的手段来遏制牛外卖的发展,脑子里想到的的一个念头,就是向有关部门举报、投诉,投诉李牧以及饿了么恶意竞争,投诉饿了么垄断市场。 Meanwhile, International Data Group also provided a legal team specially, immediately goes to Ox Takeaway, permits to provide the legal help for Lu vast. 同时,idg还专门提供了一个律师团队,立刻前往牛外卖,为卢允浩提供法律援助。 However, they are indefinite, such reporting and suit whether has the effect, can only refuse to abandon hope. 但是,他们也不确定,这样的举报和投诉是否有效果,只能死马当作活马医。 The relevant departments gave the reply quickly: 有关部门很快给了回复: First, does not have any positive evidence, can show that Ele.me sends out to the merchant has forced them two to choose a fact, even records does not have one, all evidence that the Ox Takeaway attorney can provide, is the oral excuses that the anonymous merchant provides, in other words, the sound recording cannot accept as the evidence directly, let alone this type ; 第一,没有任何直接证据,能证明饿了么向商户发出过强制他们二选一的事实,即便连录音都没有一个,牛外卖的律师团所能提供的所有证据,都是不愿意透露姓名的商户所提供的口头说辞,换句话说,录音都不能直接作为证据采纳,更何况这种; Second, even if Ele.me truly forces the merchant to conduct two to choose one, does not provide the malicious competition, because the reference law stipulated, Ele.me has not pretended the Ox Takeaway trademark, not to undermine the Ox Takeaway prestige, not to issue the exaggerated advertisement, has not violated the intention of consumer, not to have the low price to dump, in this has not included Ele.me orally to the request that the merchant makes ; 第二,即便饿了么确实强制商户进行二选一,也不构成恶意竞争,因为参照法律规定,饿了么没有假冒牛外卖商标、没有损害牛外卖的信誉、没有发布虚假广告、没有违背消费者的意图、没有低价倾销,这里面并没有囊括饿了么口头对商户所做的要求; Third, the anti-monopoly law has not taken effect ; 第三,反垄断法还没实施; In other words, they do not have the means use law and policy, comes to counter-attack Ele.me. 也就是说,他们没办法利用法律以及政策,来对饿了么进行反击。 Next day, the Ox Takeaway shop also has more than 70. 第二天,牛外卖的店铺还剩下七十多家。 three days, the Ox Takeaway shop also has more than 50, more than 50, cannot make money, unable to make money on Ox Takeaway on Ele.me, crane tail that even the bricks-and-motar cannot make money. 第三天,牛外卖的店铺还剩下五十多家,这五十多家,是在饿了么上也赚不到钱、在牛外卖上也赚不到钱,甚至实体店都赚不到钱的吊车尾。 Interestingly, the merchants of these 50 crane tails, were reborn on Ox Takeaway. 有意思的是,这五十家吊车尾的商户,在牛外卖上面获得了重生。 Because the Ox Takeaway subsidy effort is very big, some user coupons are useless, therefore can only choose one to order from these 50 shops, the business of these 50 merchants show improvement after illness finally, immediately regarded the parents of great kindness Ox Takeaway. 因为牛外卖的补贴力度很大,一些用户优惠券还没用完,于是就只能从这五十家店铺里选择一个下单,以至于这五十家商户的生意终于有了起色,顿时把牛外卖当成了恩同再造的衣食父母。 Lu permitted to boil three days vast, waited for the International Data Group legal team to break through, but this legal team also had no progress. 卢允浩熬了三天,等idg的律师团队有所突破,但是这个律师团队也没有任何进展。 Therefore, Lu Yunhao old trick heavy, wants to draw fire to oneself to Li Mu personally. 于是,卢允浩故技重施,想给李牧个人引火烧身。 He spends 1 million large sum of money, tempted several to give up the Ox Takeaway shop resuming the cooperation with Ox Takeaway. 他花费百万重金,引诱几家已经放弃牛外卖的店铺恢复了跟牛外卖的合作。 Afterward, after their shops were sealed, he immediately incites these people on Weibo (Micro Blog) to lodge the protest, said oneself are also using Ox Takeaway, but Ele.me actually closed own shop, hopes that results in the public opinion pressure on Li Mu. 随后,在他们的店铺被封之后,他立刻授意这些人在微博上发表抗议,说自己还用着牛外卖,但饿了么却关闭了自己的店铺,希望给李牧造成舆论压力。 Li Mu directly not to any response, but made under the hand person trade a method. 李牧直接没给任何回应,而是让手底下的人换了一个玩法。 Afterward, Ele.me declared, the shop closure because of the technical question, will restore to get online as soon as possible. 随后,饿了么宣称,店铺关闭是因为技术问题,会尽快恢复上线。 Eats the melon people to look, originally is the technical question, therefore no longer focuses on this topic. 吃瓜群众一看,原来是技术问题,于是就不再关注这个话题。 Lu permits also to think vast oneself held the Li Mu's soft rib, but also thinks that quick can reverse the aspect. 卢允浩还以为自己抓住了李牧的软肋,还以为很快就能够逆转局面。 But didn't expect wait/etc. the result is actually, these shop although got online, but their order, sharply fall to beforehand less than 5%! 但没想到等来的结果却是,这几家店铺虽然重新上线了,但他们的订单数量,锐减到之前的不足5%！ And what is more, can get over a hundred orders in Ele.me one day, but after restoring to get online, a day only met a list from Ele.me. 更有甚者,原本在饿了么一天能拿到上百个订单,可是在恢复上线之后,一天只从饿了么接了一单。 Reasons for this include, was the Li Mu request technical personnel conducted the strict current limiting to these stores. 究其原因,是李牧要求技术人员对这些商铺进行了严格的限流。 The current limiting, writes through the technology in the internal code, from the representation, can only see the result, but could not find any actual evidence. 限流,是通过技术写在内部代码里的,从表象上,只能看到结果,但找不到任何实际证据。 The popular point said, is on the mouth grinning, at heart mmp. 通俗点说,就是嘴上笑嘻嘻,心里mmp。 These merchant didn't expect lose so will be big, immediately calls to consult and protest, but is also useless. 这些商户没想到损失会这么大,立刻打电话咨询、抗议,但是也没有用。 Ele.me told these merchants directly, they were only responsible for the normal visit of shop, the current capacity of irresponsible shop high low. 饿了么直接告诉这几家商户,他们只负责店铺的正常访问,不负责店铺的流量高还是低。 Lu permits vast even personally by a boss of merchant calls to protest, even shouted 'motherfucker' to say in the telephone directly: „I know that you adjusted the algorithm intentionally! Thought that we used Ox Takeaway, wants to put in order us? I told you, if you did not restore the algorithm, I will report to the relevant departments!” 卢允浩甚至亲自以其中一家商户的老板打电话过去抗议,甚至直接在电话里骂娘说:“我知道你们故意调整了算法！觉得我们用了牛外卖,就想整我们是不是？我告诉你,如果你们不把算法恢复,我会向有关部门举报的！” The customer service told him directly: „Is unfair to the mister, the algorithm is the technology team is responsible, is not in the scope of official duty of our customer service department . Moreover the algorithm is the technical secret of company, not possible to disclose to you, but also please excuse me.” 客服直接告诉他:“对不起先生,算法是技术团队负责,不在我们客服部门的职责范围内,而且算法是公司的技术机密,不可能向您透露,还请您见谅。”