The internet competition has characteristics, if seized an opportunity, do not make mistakes, can seize this opportunity. 互联网竞争有一个特点,如果抢了一个先机,别犯错,就能一路占着这个先机。 Boss ta is this, makes Baidu of search engine earliest, more than ten 20 years later domestic first, makes immediate Instant Messenger Tencent earliest, more than ten 20 years later is also first, is consumer to consumer e-Commerce Ali earliest is also same. bta都是这样,最早做搜索引擎的百度,十几二十年后还是国内第一,最早做即时通讯的腾讯,十几二十年后也是第一,最早做c2c电商的阿里也是一样。 Moreover, first does to share rubs of bicycle to do obeisance maintains has also been in the lead ; 不仅如此,第一个做共享单车的摩拜也一直保持领先; The drop drop that first makes the taking taxi software has also liked a crane among chickens ; 第一个做打车软件的滴滴也一直鹤立鸡群; First Ele.me that makes to go, can press a Meituan head in the market share as before. 第一个做外卖的饿了么,也依旧能够在市场份额上压过美团一头。 As for first Dangdang that makes the books, although has hung the silk, but on the online books sell this at least, is no one can ; 至于第一个做图书的当当,虽然一直吊丝,但起码在线上图书销售这一块,还是无人能及; Reason that everyone can maintain this situation, the main reason is because, it from the fermentation to publication, led very long one to remain silent the road that alone researched and developed, the resource integration and pattern to inquire about. 之所以大家能保持这个先机,主要的原因就是因为,它从酝酿到问世,独自领跑了很长一段闷声研发、资源整合、模式探寻的路。 When he crops up truly, he just did not start to start running, but has run was very far. 当他真正冒出头来的时候,他不是刚开始起跑,而是早就已经跑了很远。 At this time, anybody wants to catch up is very difficult, because he must from most start, before others, is suspicious has been running the road first to run. 这个时候,任何人想追上都很难,因为他要从最开始,把别人之前偷摸着跑过的路先跑一遍。 Li Mu to make Ele.me, has long understood the mode research, then many, lets the R & D team development platform at the same time, handles the electric car, while handles the operator and floor merchant, but Lu Yunhao now, must start from the beginning. 李牧为了做饿了么,早就已经把模式研究明白,然后多线着手,一边让研发团队开发平台,一边搞定电动车,一边搞定运营商和底层商户,但是卢允浩现在,一切都要从头开始。 Li Mu all has become one set of standardized execution flow now, the technology is completely also common, therefore he must march Shanghai rapidly, only needs short half a month to realize to grow out of nothing. 李牧现在所有的一切都已经成了一套标准化的执行流程,技术也完全共通,所以他要迅速进军沪市,只需要短短半个月就能实现从无到有。 But Lu Yunhao, has not fiddled with understand the platform for half a month. 而卢允浩,半个月连平台都还没捣鼓明白。 Therefore, when Li Mu on Weibo (Micro Blog) announced suddenly must march Shanghai, Lu Yunhao was hit one to be caught off guard by him. 所以,当李牧忽然在微博上宣布要进军沪市的时候,卢允浩被他打了一个措手不及。 Lu permits Hao to call the subordinate to meet immediately, seeks for the response, but thinks it over, how didn't expect contains Li Mu. 卢允浩立刻召集属下开会,寻找应对方案,可是想来想去,没想到如何遏制李牧。 To put it bluntly, this is not a showdown of tank to tank, this is a tank to the half-finished product the showdown of caterpillar band, the half-finished product engine and half-finished product turret. 说白了,这不是一场坦克对坦克的对决,这是一场坦克对半成品履带、半成品发动机、半成品炮塔的对决。 The Li Mu's tank has started to dash, his tank let alone assembles, the spare parts have not finished, in this case, contains others with what? Does not have the means. 李牧的坦克已经开始飞奔了,他的坦克别说组装,零配件还都没完工,这种情况下,拿什么去遏制别人？毫无办法。 Therefore, he can only the looks at Li Mu's iron armor mighty current helplessly, in the shortest time, cover entire Shanghai. 于是,他只能眼睁睁的看着李牧的铁甲洪流,在最短的时间内,覆盖整个沪市。 The place that except that arrived in ahead of time pushes beside the team and Business team, follows arrives in Shanghai, is a lot of materials. 除了先期抵达的地推团队以及商务团队之外,紧随其后抵达沪市的,就是大量物料。 What do these materials include? 这些物料包括什么呢？ Lu permitted to find the person to inquire vast, has almost not scared to death. 卢允浩找人打听了一下,差点没吓死。 4100 Ele.me lithium battery electric cars of standard configurations, including together battery, one set of ordinary charging equipment ; 12,000 replace lithium batteries ; 100 sets move the quick sufficient equipment and 220 Iveco service trucks, in addition, 10,000 Hasee computers. 四千一百辆辆标准配置的饿了么锂电池电动车,包括一块电池、一套普通充电设备;一万两千块替换锂电池;一百套移动快充设备、两百二十辆依维柯服务车、除此之外,还有一万台神舟电脑。 Only listens to the quantity to be scary. 光听数量就吓死人啊。 These materials transport to the Taobao net in the Shanghai self-management warehouse, Lu Yunhao brought the team to look specially, they advanced the campus in the entrance looks at trailers of logistics distribution by far one after another, that scene, making Lu permit vast life-long unforgettable. 这些物料运抵淘宝网在沪市的自营仓库时,卢允浩专门带着团队去看了,他们在物流园区的门口远远看着一辆辆挂车陆续开进园区,那场面,让卢允浩终生难忘。 Lu permitted Hao to inquire, the Ele.me method was this. 卢允浩打听了一下,饿了么的玩法是这样的。 First, these 200 Iveco, are moves directly from Jinling Iveco, these car(riage)s enter the stage for the goods of Taobao Logistics research and development with the model, except for harnesses, behind is the spacious smooth goods warehouse. 首先,这两百辆依维柯,是直接从金陵依维柯调过来的,这些车出场就是为淘宝物流研发的货用车型,除了正副驾,后面全是空旷平整的货仓。 Next, after 100 Iveco to Shanghai, installs the quick sufficient equipment and installment specifically to be used to deposit the anti-collision level frame of lithium battery in the car(riage) directly, a car(riage) carries 20 kilograms lithium battery 100, specifically is used to make the movement to change the power plant, so long as it is said the car(riage) finds a place to stop, oneself burn the oil to drive the quick sufficient equipment on vehicle, charges to the battery. 其次,其中一百辆依维柯到了沪市之后,直接在车里安装快充设备、安装专门用于存放锂电池的防撞层架,一辆车携带20公斤的锂电池一百块,专门用来做移动换电站,据说车只要找个地方停下,自己烧油就能带动车上的快充设备,给电池进行充电。 The Driver electric car did not have the electricity, changed the power plant to the nearby recent movement directly, exchanged to fill the electricity the battery to walk, the changed battery charged on the vehicle simultaneously, theoretically can simply day of running. 骑手的电动车没电了,直接到附近最近的移动换电站,换上充满电的电池就能走,换下的电池同时就在车上充电,理论上简直可以一天不停的跑。 More batteries deposit in the fixed battery charging station, if moves the battery charging station charge speed unable to follow, but the electric quantity is in danger, 20 Iveco stood by, transports full Dian the battery in the past, again not having of electricity. 更多的电池存放在固定充电站,如果移动充电站充电速度跟不上而电量告急,还有二十辆依维柯随时待命,运送满电的电池过去,再把没电的拉过来。 Remaining 100 Iveco, half of functions are to trade the electricity, half of functions cultivate/repair quickly. 剩下一百辆依维柯,一半职能是换电,一半职能是快修。 The car(riage) upper garment 50 batteries, install two brand-new electric cars, one set of maintenance equipment as well as massive easily wear parts, without the electricity on the road broke down, the direct past delivered the storage battery, went bad cannot move, the direct past serviced. 车上装五十块电池,装两辆全新的电动车、一套维修设备以及大量易损件,没电了路上趴窝了,直接过去送电瓶,坏了不能动了,直接过去维修。 The electric car many components support of Ele.me opened quickly, goes bad did not need to wait for cultivating, exchanged newly can continue to run, the tire gripped can also direct exchange fast, then gripped the tire can make up in the car(riage) directly. 饿了么的电动车很多零件支持快拆,坏了不用等着修,换上新的就能继续跑,车胎扎了也可以直接快速换新,然后扎了的车胎直接在车里就能补。 If car(riage) bad is too serious, directly to Driver one new, hurries to deliver goods, went bad the car(riage) remains, we draw to return to the factory to service. 要是车坏的太严重,直接给骑手一辆新的,赶紧送货去,坏了的车留着,我们拉回去返厂维修。 Vast completely personally Lu permits to listen to frighten mumbled again and again: „Which this bastard is delivers to go, the logistics that he is goes to war...... goes to war is also not necessarily able to achieve such awesome, how much money this must burn, as for?” 卢允浩听完整个人吓的连连嘟囔:“这王八蛋哪是来送外卖的,他是来打仗的啊……打仗的后勤也未必能做到这么牛逼啊,这得烧多少钱,至于吗？” Zheng Chao reminded: „The repertoire that Li Mu works is this, 50 cents competent matter, his direct flower 500.” 郑超提醒道:“李牧做事的套路就是这样,五毛钱能干的事儿,他直接花五百。” Lu permits vast asking with a frown: „His did not eat to the full supported? Can't the 50 cents matter, why spend the 50 cents office?” 卢允浩皱眉问:“那他这不是吃饱了撑的吗？五毛钱的事儿,为什么不能花五毛钱办？” Zheng Chao said: „Very simple, Li Mu must play, wants to raise into the good threshold, making others unable to play.” 郑超说:“很简单,李牧之所以要这么玩,就是想提高入行门槛,让别人玩不起。” „Makes sense......” Lu Yunhao to nod, the innermost feelings despair. “有道理……”卢允浩点点头,内心绝望无比。 Before heard that went to war puts together the logistics, now didn't expect, delivers to go must put together the logistics. 以前听说打仗是拼后勤,现在没想到,送个外卖也要拼后勤。 Li Mu this big set of method, light/only his logistics chain, is not the ordinary two people can play. 李牧这一大套玩法,光他这个后勤链条,就不是一般二般人能玩得起的。 He cannot bear ask: „In that doesn't the sea limit the sign? His more than 200 Iveco come, how on sign?” 他忍不住问:“那中海不是限牌吗？他两百多辆依维柯过来,咋上的牌子？” Zheng Chao said: „Others have the government support, such big project, can drive several thousand even tens of thousands people to get employed, the government will certainly give certain preferential policy, it is said their car licenses are the municipal government straight batch, does not need to pat.” 郑超说:“人家有政府支持啊,这么大的项目,能带动好几千甚至好几万人就业,政府当然会给予一定的优惠政策,据说他们的车牌都是市政府直批的,不用拍。” „Mother......” Lu Yunhao took. “妈的……”卢允浩服了。 Is scarier. 还有更吓人的。 10,000 Hasee computers. 一万台神舟电脑。 It is said this company also has the Li Mu's stock, moreover previously Li Mu brought Hasee to do a wave of price war, lets the Hasee vigorous development. 据说这个公司也有李牧的股份,而且早先李牧就带着神舟搞过一波价格战,让神舟蓬勃发展。 10,000 computers, give the business to use it is said completely. 一万台电脑,据说是全部给商家使用的。 This may be too scary, by the current price on market computation, light/only this is several ten million/countless! 这可太吓人了,按市场价计算,光这一块就是好几千万啊！ However, he thinks suddenly, said: „Business took the Li Mu's computer, can't operate our backstages? This was not equal to that Li Mu did help us solve the business not to have the computer, not to have the issue of network?” 不过,他忽然想起来,说:“商家拿了李牧的电脑,不就也能运行我们的后台了吗？这不等于李牧帮我们解决了商家没电脑、没网络的问题？” Zheng Chao said: „Others computers after technical processing, the business cannot install any other applications.” 郑超说:“人家的电脑是经过技术处理的,商家不能安装任何其他应用。” „I scratch......” “我擦……” ...... …… Several days later, Shanghai lots of merchants attain the computer that Ele.me provided one after another, the Shanghai telecommunication company strongly attack, with two three days time, clears network line of these merchants completely. 几天之后,沪市大量商户陆续拿到了饿了么提供的电脑,沪市的电信公司集中突击,用两三天的时间,就把这些商户的网线全部开通。 Afterward, has been ahead of time to communicate with the merchant, for the Business personnel who they manufacture the electronic menu, starts to bring together the help/gang merchants to conduct the information input and shop to repair. 随后,早就已经提前与商户沟通好、替他们制作好电子菜单的商务人员,开始集中帮商户进行信息录入、店铺装修。 Lu permits the time that vast website has not developed, Ele.me got online in Shanghai officially. 卢允浩网站还没开发完的时候,饿了么就正式在沪市上线了。 Driver that 4000 wear the Ele.me uniform/subdue, emerges instantaneously in the streets and lanes in this lively metropolis. 四千名身穿饿了么制服的骑手,瞬间涌现在这个繁华都市的街头巷尾。 Because the Ele.me news is unceasing this period of time, therefore the Shanghai people have the understanding, even many people are hoping Ele.me gets online in Shanghai, therefore, Ele.me gets online in Shanghai, the order volume flies unceasingly. 因为这段时间饿了么新闻不断,所以沪市民众早就有了了解,甚至很多人都在盼着饿了么在沪市上线,所以,饿了么在沪市一上线,订单量就不断飞起。 4000 Driver night and day even somewhat could not have delivered. 四千名骑手连轴转甚至还有些送不过来。 The Shanghai local area news gathers round Ele.me to interview daily, this brand-new pattern deeply by praise of local media. 沪市本地新闻天天围着饿了么进行采访,这个崭新的模式深受本地媒体的追捧。 Many people in the Shanghai star, eat a Ele.me meal specially, then photographs to pass to Weibo (Micro Blog) simultaneously Li Mu. 不少人在沪市的明星,都特意用饿了么点餐,然后拍照传到微博上同时@李牧。 Suddenly, formed one type to use the Ele.me meal very fashionable unrest unexpectedly. 一时间,竟然形成了一种用饿了么点餐就很时髦的风潮。 This unrest not only makes Ele.me be all the rage in Shanghai, is to make the nation start about Ele.me to be hopeful simply. 这股风潮不仅让饿了么在沪市更加风靡,简直就是让全国都开始对饿了么充满期待。 In order to deal with the fiery demands of two places, the Li Mu direct request Shanghai and Shanghai liangs place, the Driver quantity breaks through 10,000 as soon as possible. 为了应对两地的火热需求,李牧直接要求沪市地,骑手数量尽快突破一万。 But biggest limit that Driver grows, is the output velocity of electric car. 而骑手增长的最大限制,就是电动车的生产速度。 The good electric car OEM (original equipment manufacturer) supplier factory, only to need to make the frame internally, then installs wiring using the group to the Ele.me electric car conducts the assembly, therefore the technical threshold is not high, therefore Ele.me related person in charge goes in person Guandong, looked for four electric cart yards in the Mao bright city. 好在国内电动车代工厂,只需要生产车架,然后利用组装线对饿了么电动车进行组装,所以技术门槛不高,于是饿了么相关的负责人亲赴粤省,又在茂明市找了四家电动车厂。 This time, Ele.me made 80,000 day quantity order directly, for is ready as soon as possible, not only next must cover the remaining two first-tier cities, meanwhile must add the area of fourth-year first-tier city. 这次,饿了么直接下了八万辆天量订单,为的就是尽快做好准备,下一步不但要把剩下两座一线城市覆盖,同时还要加大四个一线城市的覆盖面积。 Increases 80,000 orders all of a sudden, to the supply chain of entire hardware is a huge test. 一下子增加八万辆订单,对整个硬件的供应链都是一个巨大的考验。 Various electric car types of spare parts manufacturers are working overtime, Tesla is also working overtime. 电动车各种零配件厂商都在加班加点,特斯拉也在加班加点。 Elon Musk teased, Tesla was the definition is an auto manufacturer, finally the mass production car(riage) has not come out, first became the component supplier. 埃隆・马斯克调侃称,特斯拉原本是定义为一个整车制造商,结果量产车还没出来,先成了零配件供应商。 Because Tesla has not started the mass production automobile, has started the mass production lithium battery group, small-scale brushless motor that and supplies electric car uses. 因为特斯拉还没开始量产汽车,就已经开始量产锂电池组,以及供给电动车使用的小型无刷电机。 Is good are many because of the factories of 18650 lithium batteries, Japan has Matsushita Sanyo, South Korea has three stars lg, the supply chain is mature, the huge number, these several million electricity cores to them are really the fine rains. 好在18650锂电池的厂家很多,日本有松下三洋,韩国有三星lg,供应链成熟、数量巨大,这几百万颗电芯对他们来说真的是毛毛雨。 Lu permits vast originally by the head that the Ele.me log in Shanghai movement does greatly not by, finally bumps into, was selected a thunder by Li Mu. 卢允浩原本就被饿了么登陆沪市的动作搞的头大不以,结果误打误撞的,又被李牧点了一颗雷。 Zheng Chao hastily nervous found him, told him a sad news, just signed the contract electric cart yard with them, now suddenly tightens the capacity, because part of capacities gave Ele.me. 郑超着急忙慌的找到他,告诉他一个噩耗,刚跟他们签了合同的电动车厂,现在忽然收紧了产能,因为一部分产能给了饿了么。 Now, the Ele.me electric car comes out from the production line like the sausage one after another, but Lu Yunhao electric car, like squeezing out toothpaste, is producing slowly. 现在,饿了么的电动车像香肠一样一根接着一根从生产线上出来,而卢允浩的电动车,则像挤牙膏一样,缓慢的生产着。 Looks for the factory to communicate, the factory said that temporarily does not have the means that can only by the speed production of present stage. 找厂家沟通,厂家就说暂时没有办法,只能以现阶段的速度生产。 Asks them to compensate, they do not have the opinion, but that meaning is also very simple, if you want to compensate, that brings a lawsuit, if brings a lawsuit, we suspend production to accompany you to hit. 找他们要赔偿吧,他们也没意见,不过那意思也很简单,你如果想要赔偿,那就去打官司,如果打官司,我们就停产陪你打。 Lu permits to be vast they to be inexperienced, the penalty is not high, at this time had no consideration for face, simply was the gain does not equal the loss. 卢允浩他们经验不足,违约金本身就不高,这时候撕破脸,简直是得不偿失。 When Lu permits vast was almost suffered the collapse quickly, the International Data Group capital requests him as soon as possible to solve the problem of business computer, because of the present advantage, that was Li Mu has also helped these business pass the net at least, now does not hurry to give them to dispose the computer, waited for the platform to get online, the business possibly did not have the means to connect. 就在卢允浩几乎快被折磨到崩溃的时候,idg资本要求他尽快解决商家电脑的问题,因为现在起码还有一个好处,那就是李牧已经帮这些商家通了网,现在再不赶紧给他们配置电脑,等平台上线的时候,商家可能都还没办法接入。