Ele.me is not first together with online and offline company. 饿了么不是第一个连同线上与线下的公司。 However, arrives at offline not to come with over a half hour of effectiveness online to connect efficiently, Ele.me is first of entire internet industry. 但是,把线上到线下用不超过半小时的时效性来高效连接,饿了么是整个互联网行业的第一个。 Moreover, this business model, facilitated white-collars and common people in the metropolitan circle enormously. 而且,这种商业模式,极大的方便了都市圈里的白领以及普通百姓。 Does not want to go out eats meal, only needs to log in Ele.me, nearby can glance over almost all restaurants behind closed doors, glances over electronic menu that they provide, then in the offline list. 不想出门吃饭,只需要登录饿了么,就可以足不出户的浏览附近几乎所有的餐厅,浏览他们提供的电子菜单,然后在线下单。 The people do not need to go out, so long as begins to refer, sat at home or in the company waits to deliver the meal to be OK. 人不需要出门,只要动动手指,坐在家里或者公司里等着送餐就可以了。 Its online, making the whole society's attention to internet promote a scale all of a sudden, this is because, the people can through a model of internet product, feel that for the first time network left own life, can be so near unexpectedly. 它的上线,让全社会对互联网的关注度一下子提升了一个档次,这是因为,民众第一次能通过一款互联网产品,感觉到网络离自己的生活,竟然可以这么近。 CCTV conducted a several-minute special coverage to Ele.me this new pattern. 央视对饿了么这种新模式进行了一个长达数分钟的专题报道。 This reported that CCTV sent out three groups of reporters to conduct the interview. 这则报道中,央视派出三组记者进行专访。 One group of reporters are responsible for tracking one in the white-collar of Zhongguancun work ; 一组记者负责跟踪一位在中关村办公的白领; Another group of reporters are responsible for following to Ele.me Driver that this white-collar distributes ; 另外一组记者负责跟随给这位白领配送的饿了么骑手; The third group of reporters go to Zhongguancun a fast-food restaurant that sells the rice served with meat and vegetable topping ; 第三组记者则前往中关村一家卖盖浇饭的快餐店; Three groups of reporters track the user, Driver, business respectively, experienced a Ele.me service entire flow earnestly. 三组记者分别跟踪用户、骑手、商家,切实体验了一把饿了么服务的全流程。 The first group of reporters first chose Zhongguancun software company an architect named Wang Xiaolong, first conducted a simple interview to him. 第一组记者首先选择了中关村一家软件公司一位名叫王小龙的架构师,先对他进行了一个简单采访。 The reporter first inquired the name and occupation that Wang Xiaolong, then inquired him to the view of Ele.me. 记者先询问了王小龙的姓名以及职业,然后询问了他对饿了么的看法。 Wang Xiaolong appraises to Ele.me very high, said that this is the first time that internet touched average person's real life truly, the food is what matters to the people, to average person, nothing compared with eating meal more important matter. 王小龙对饿了么评价非常高,说这才是互联网第一次真正触及到普通人的现实生活,民以食为天,对普通人来说,没什么比吃饭更重要的事情了。 Wang Xiaolong is the Ele.me first group of users, moreover starting from yesterday to today, he has used Ele.me to order three food, respectively is yesterday's lunch, dinner as well as today's breakfast. 王小龙是饿了么的第一批用户,而且从昨天开始到今天,他已经用饿了么点了三顿饭,分别是昨天的午饭、晚饭以及今天的早饭。 He to a reporter introduced: „Had Ele.me, I can in front of the computer, glance over in the surrounding five kilometers the electronic menus of over a hundred restaurants, this looks me is much more relaxed, our every noon midday rests that eats only then one hour, time only enough we have a fast-food to downstairs lining up, then hurries, therefore be honest with you, I came this company more than one year, hotel over one kilometer away I have almost not eaten.” 他向记者介绍道:“有了饿了么,我就可以在电脑前,浏览周围五公里内上百家餐厅的电子菜单,这比我自己去找吃的要轻松得多,我们每天中午的午休只有一个小时,时间只够我们到楼下排队吃个快餐,然后就赶紧上来,所以不瞒你说,我来这家公司一年多了,超过一公里之外的饭店我几乎就没吃过。” Saying, him was also saying: „Now is very convenient, our 12 points start the midday rest, I can in 11.4 about ten order the meal, then 12 points about can deliver.” 说着,他又道:“不过现在就很方便了,我们十二点开始午休,我可以在十一点四十左右就点餐,然后十二点左右就能送到。” „although Ele.me pledged that a half hour delivers the meal, but I used three times, each time in 20 minutes, the effectiveness is very good.” “虽然饿了么承诺半小时送餐,但是我用了三次,每次都在20分钟以内,时效性还是非常好的。” The reporter asked him: „That 20 minutes of meal delivers to your hand, changes cool, sprinkles leaks or deteriorates?” 记者问他:“那二十分钟餐送到你手里,有没有变凉、洒漏或者变质？” „Naturally cannot.” Wang Xiaolong said earnestly: „A little is even hot meal to my hand, I consulted Driver, originally their delivering boxes have the function of electric heating, can guarantee the starter in temperature . Moreover the packing is also complete, is convenient.” “当然不会。”王小龙认真的说:“餐到我手里甚至还有点烫手,我咨询了一下骑手,原来他们的送餐盒有电加热的功能,可以保证餐点在其中的温度,而且包装也是完好的,非常方便。” The reporter also asked: „Then in price? Selects the dinner party not to increase your eating meal cost additionally?” 记者又问:“那在价格上呢？点餐会不会额外增加你的吃饭成本？” Wang Xiaolong shakes the head, said: „First present stage Ele.me is exempts sends the fee/spent, in other words, in this case, orders the meal with going to the hotel eats the same thing, the price is also same, but Ele.me also has the Full Reduction red packet, meanwhile has the payment preferential benefit, therefore meets to go downstairs to buy small advantage.” 王小龙摇了摇头,道:“首先现阶段饿了么是免派送费的,也就是说,在这种情况下,点餐和去饭店吃同样的东西,价格也是一样,不过饿了么还有满减红包,同时还有支付优惠,所以会比自己下楼去买更便宜。” „For example noon yesterday, I selected Tudou to burn the beef rice served with meat and vegetable topping, this rice served with meat and vegetable topping usual price was ten Yuan, using one full 10 Yuan to reduce a dual coupon, the payment the time immediately met the 80 cents, altogether spent seven two.” “比如昨天中午,我点了一份土豆烧牛肉盖饭,这份盖饭平时的价格是十块钱,用了一张满十元减二元的优惠券,支付的时候随即见面了8毛钱,一共才花了七块二。” Reporter's curious asking: „Do you also prepare to conduct a meal through Ele.me at noon today?” 记者好奇的问:“那您今天中午也准备通过饿了么进行点餐吗？” „Right.” Wang Xiaolong said: „This time ate meal was too painful, waited for the elevator to for a long time, must wait for the seat to the hotel, our nearby restaurant, regardless of delicious were unpalatable, to noon was full, can only lining up on a wave of customer finish eating has the place to eat meal, before I sometimes could not wait for the seat, bought simply came back to eat.” “对。”王小龙说:“这个时间段下去吃饭太痛苦了,等电梯就要好久,到了饭店还要等位子,我们这附近的餐厅,无论好吃还是难吃,一到中午都是爆满,只能排队等上一波顾客吃完才有地方吃饭,之前我有时候等不到位子,就干脆买了回来吃。” The reporter looked at the time, said: „Now already 11 : 30, or do you demonstrate you flow that for us uses Ele.me to reserve?” 记者看了看时间,道:“现在已经十一点半了,要不你为我们演示一下你用饿了么订餐的流程可以吗？” „Naturally!” “当然！” Wang Xiaolong nods, the adept opening browser, opens the Ele.me page, is pointing at a good food column, said: „Clicks on this good food, will show that nearby me all restaurants, naturally, this in the account number determined ahead of time own address is good, our is the classmate building, you look here, has the prompt.” 王小龙点点头,娴熟的打开浏览器,打开饿了么的页面,指着美食一栏,说:“点击这个美食,就会显示我附近的所有餐厅,当然,这得提前在账号里确定自己的地址才行,我们这是同科大厦,你看这里,有提示。” The photographers aimed at „my shipping address” the camera a column, is truly demonstrating the classmate building four characters. 摄影师将摄像头对准了“我的收货地址”一栏,确实显示着同科大厦四个字。 Afterward, Wang Xiaolong is pointing at the row column of hotel, said: „You looked, all hotels demonstrated in this column, what tacitly approved is the distance, is recent to me, can the alternative evaluation be highest, or the sales volume is highest, but Ele.me just starts to operate now, therefore this data has not come out.” 随后,王小龙指着饭店的横列栏目,说:“你看,所有的饭店都在这个栏目里展示,默认的是距离,也就是离我最近的,也可以选择评价最高的,或者销量最高的,不过现在饿了么刚开始运营,所以这个数据还没出来。” „This also several fast screening columns, for example fast-food Hamburger and stir-fried dish rice served with meat and vegetable topping and Sichuan Hunan cuisines, light diets as well as sweets these fast options.” “这还有几个快速筛选栏目,比如快餐汉堡、炒菜盖饭、川湘菜系、清淡饮食以及甜食这几个快速选项。” Reporter's curious asking: „What type thing do you want to eat at noon?” 记者好奇的问:“那你中午想吃什么类型的东西呢？” Wang Xiaolong said: „My 0.1 Sichuan , Chongqing characteristics.” 王小龙说:“我点一个川渝特色的吧。” Then, Wang Xiaolong clicked on „Sichuan Hunan cuisine”, below comes out immediately many Chuanxiang Restaurant. 说罢,王小龙点击了“川湘菜系”,下面立刻就出来许多川湘菜馆。 Wang Xiaolong glanced over, to named „Chuandu Noodle restaurant” the hotel came the interest, he point goes, while said: „The surface of Sichuan , Chongqing is very delicious, does not know that their family/home does have the burning surface.” 王小龙浏览了一下,对一家名为“川都面馆”的饭店来了兴致,他一边点进去,一边说:“川渝的面还是很好吃的,不知道她们家有没有燃面。” After the point goes, Wang Xiaolong read the menu, immediately discovers „Yi guest burning surface”, selling price 8 Yuan. 点进去之后,王小龙看了看菜单,立刻就发现了“怡宾燃面”,售价八元。 His said with a laugh: „Is this!” 他笑着说:“就是这个！” Then, increased the shopping cart it, then thought aloud that said: „Ten Yuan can use the coupon, in other words, if I add two Yuan things now, what payment is eight Yuan.” 说完,将其添加进了购物车,然后自言自语的说:“十块钱才能用优惠券,也就是说,如果我现在加两块钱的东西,支付的还是八块钱。” „What......” “点个什么呢……” „Right, can add one can of Cola.” “对了,可以加一罐可乐。” Then, he selects drink classification , has the Cola and Sprit can choose. 说罢,他点进饮料这个分类,果然,有可乐和雪碧可以选择。 The canned Cola sells for 2.5 Yuan, his without hesitation selected joined the shopping cart, then entered the shopping cart to settle accounts. 罐装可乐卖2.5元,他不假思索的点了加入购物车,然后就进入购物车结算。 „Ten 5 hair, you can notice that here used a two Yuan red packet automatically, therefore the actual settlement amount is eight five.” “十块零五毛,你可以看到这里自动使用了一张两元的红包,所以实际结算金额是八块五。” Afterward, he clicks on the payment, skips to the Alipay payment page, the input payment password, completes the payment. 随后,他点击支付,跳转至支付宝支付页面,输入支付密码,完成支付。 The page prompt that the order completes, the starter is waiting for the restaurant to order. 订单完成的页面提示,餐点正在等待餐厅接单。 Wang Xiaolong said: „Restaurant after the confirmation orders, will formally enter the time.” 王小龙说:“餐厅在确认接单之后,就会正式进入计时了。” Really, less than one minute, the business confirmed the order, the page showed, the starter will deliver in 30 minutes. 果然,不到一分钟的时间,商家就确认了订单,页面显示,餐点会在30分钟内送达。 Another side, the reporter's small square outside office building, is interviewing several waiting to send single Ele.me Driver. 另一边,记者正在办公楼外的一个小广场,采访几个等待派单的饿了么骑手。 The reporter inquired that their income, they said that the current basic salary is 2400 Yuan, during the same period the Yanjing average pay is about 2300 Yuan. 记者询问他们的收入,他们说目前的底薪是2400元,同时期燕京的平均薪资也不过2300元。 Moreover, Driver orders to exceed the certain amount also to have extra order deducting a percentage, each order that surpasses gives two yuan subsidy. 而且,骑手接单超过一定数量还有额外的订单提成,超出的每笔订单给两元钱补贴。 To Driver, the income of this work can break through 3000 with ease, even sits university of office to live the income to be higher. 对骑手来说,这份工作的收入可以轻轻松松突破三千,甚至比很多坐办公室的大学生收入还要高。 The reporter is interviewing their times, Wang Xiaolong's order has completed to send the list, receives to send single Driver not in the interviewed these people. 记者正在采访他们的时候,王小龙的订单已经完成派单,收到派单的骑手并不在被采访的这些人中。 Just Wang Xiaolong's Ele.me page prompt order has sent to give to assign Driver only, and provided the Driver telephone to him. 刚好王小龙的饿了么页面提示订单已派单给指定骑手,并且将骑手的电话提供给了他。 Therefore reporter hastily telephones to this Driver, prepares to meet with him. 于是记者急忙打电话给这位骑手,准备与他碰头。 This Driver is rushing to the road in hotel, therefore the reporter then agrees with him in the hotel meets, later immediately rides in a carriage that noodle restaurant that goes to Wang Xiaolong to order. 这位骑手正在赶往饭店的路上,于是记者便与他约定在饭店碰面,随后立刻乘车前往王小龙下单的那家面馆。 Arrived the noodle restaurant, Driver one step had first arrived, at this time the hotel is manufacturing Wang Xiaolong's order, therefore the reporter then interviewed the owner in hotel. 到了面馆,骑手已经先一步抵达,此时饭店正在制作王小龙的订单,于是记者便采访了饭店的老板。 The first issue of reporter is: „Connects Ele.me, you thought that what to you biggest advantage is?” 记者的第一个问题是:“接入饿了么,您觉得对您最大的好处是什么？” The boss with a Sichuan , Chongqing accent, smiling said: „Naturally was the order changes sai, our hotel was quite small, altogether on several tables, most can also sit ten people to eat meal, therefore noon of working day, most also met 20 lists about, were many we to meet discusses motionless, because without the place sat to others, entire day later, on the 7-8 ten lists.” 老板操着一口川渝口音,笑眯眯的说:“当然是订单变多了噻,我们这个饭店比较小,一共就几张桌子,最多也就能坐十个人吃饭,所以工作日的中午,最多也就接二十单左右,多了我们就接不动唠,因为没的地方给人家坐,全天下来,也就七八十单。” The reporter also asked: „After that connects Ele.me ?” 记者又问:“那接入饿了么之后呢？” „After connecting Ele.me, we sold 23 lists through Ele.me noon yesterday, in the afternoon sold 29 lists, in the evening was fierce, closes from six points to ten points, altogether sold 57 lists, was only broke through 100 lists that Ele.me sold out, was 1.5 times in our shop.” “接入饿了么之后,我们昨天中午通过饿了么卖了23单,下午卖了29单,晚上就厉害了,从六点到十点关门,一共卖了57单,光是饿了么卖掉的就突破了一百单,是我们店里的1.5倍。” The reporter said: „Well, your income also had very big growth.” 记者说:“那这样的话,你们的收入也有了很大的增长。” „Right.” The boss nods, said earnestly: „Before without Ele.me, we big outdoor shop makes the big business, wants to do unable to do, but after there is Ele.me, we can not by the influence of shop front size, not by the influence of guest eating meal speed, online orders, then after the master does, gives to take single Driver, does not take the reception resources of our hotel completely, to us, simply is a huge advantage, I prepared to close the shop to return to one's old home to discuss, but looks now, I thought can continue, in Yanjing struggles under one, not being able to do well to make a stretch of the world by Ele.me!” “没错。”老板点点头,认真的说:“没有饿了么之前,我们多大的摊子做多大的买卖,想多做也做不了,但有了饿了么之后,我们就可以不受店面大小的影响,不受客人吃饭快慢的影响,不停的在网上接单,然后师傅做出来之后交给过来取单的骑手,完全不占用我们饭店的接待资源,对我们来说,简直是一个巨大的好处,我本来都准备关店回老家唠,但现在看,我觉得还是可以继续在燕京奋斗一下,搞不好能靠饿了么打出一片天地！” During the speeches, the master in latter kitchen delivered the pack good starter, above used the staple sewing a short note paper. 说话间,后厨的师傅把打包好的餐点送了出来,上面用订书钉给钉了一张便签纸。 The short note paper is the printing, above writes: The order number and order content, made the addressee information of asterisk blocking, as well as ordering time and other contents. 便签纸是打印的,上面写着:订单号、订单内容、做了星号遮挡的收件人信息,以及下单时间等内容。 Reporter's curious asking: „Is this order you prints? The master prints so many information, very takes the time?” 记者好奇的问:“这个订单是你们自己打印的？师傅打印这么多信息,也挺占用时间的吧？” The boss is pointing at a small-scale thermo-sensitive paper printer, said: „Printer and computer are Ele.me provide, orders the later automatic printing, is convenient, inside consumable is Ele.me provides, Ele.me provides us to use free for three months, as well as provides three months of consumable free, three months later, the machine pays 150 Yuan monthly rent every month, the consumable purchases on demand.” 老板指着一台小型热敏纸打印机,说:“打印机和电脑都是饿了么提供的,接单之后自动打印出来,非常方便,就连里面的耗材都是饿了么提供,饿了么免费提供我们使用三个月,以及免费提供三个月的耗材,三个月之后,机器每月支付150元月租,耗材按需购买。” The reporter also asked: „This disbursement is compulsory? Voluntary?” 记者又问:“这笔支出是强制性的吗？还是自愿的？” „Voluntary.” Boss said with a laugh: „Yourself buy a cell phone also to hand over the monthly rent, others provide to our computer and a printer, one month 200 are also very worth it, moreover can buy the computer and printer, I understood, arranged also 4-5 thousand, cost-effective that might as well rent!” “自愿的。”老板笑着说:“你自己买个手机还要交月租,人家提供给咱们一台电脑、一台打印机,一个月200块也很划得来,而且也可以自己买电脑和打印机,我了解了一下,配齐了也得四五千块,那不如租来的划算！” Saying, Wang Xiaolong also said: „ 11 : 30 pm, this architect in Ele.me 说着,王小龙又道:“第中午11点半,这位架构师在饿了么