450 hundred million USD, in the present time, is a huge fund in the true sense. 450亿美元,在眼下的时代,是一笔真正意义上的巨额资金。 Even to an ordinary country, 450 hundred million USD can still can be called is the astronomical figures. 即便是对一个普通国家来说,450亿美元也能称得上是天文数字。 Muye Science and Technology finances 450 hundred million USD, wanted is not the market value, is not the concept, but is puts out 10% stocks, to the credit corroborative, the credit corroborative must give the Muye Science and Technology 450 hundred million USD cash. 牧野科技融资450亿美元,要的不是市值、不是概念,而是自己拿出10%的股份,给承销商,承销商就必须给牧野科技450亿美元的现金。 Even is not cash United States bank notes, USD cash that but, may circulate in the bank account indoors inevitably. 即便不是一张张现金美钞,但必然是在银行账户内、可流通的美元现金。 The Li Mu only worry, is Hong Kong Primary Market not such big throughput capability, after all in market most situations relative is the quite saturated condition, the market value of entire market distribution is very big, but puts out 450 hundred million USD to be used to buy the Muye Science and Technology original stock newly, this request to the market mass is truly high. 李牧唯一的担心,是香港一级市场没有这么大的吞吐能力,毕竟一个市场多数情况下相对是比较饱和的状态,整个市场流通的市值很大,但新拿出450亿美元用来买牧野科技的原始股,这对市场体量的要求确实很高。 Moreover, what Li Mu request is, the stock cannot enter the pocket of Wall Street. 而且,李牧要求的是,股票不能进华尔街的口袋。 This quite therefore rejected a securities trader and fund of large quantities of American fund. 这就相当于是拒绝了一大批美资的券商和基金。 Chen Tao requests to Li Mu's, many somewhat lacks self-confidence, his hesitated for a moment, said to Li Mu: „Chief Li, 450 hundred million USD equal Hong Kong dollars do not have the issue, but wants the USD words, is some difficulties.” 陈涛对李牧的要求,多少有些没底,他迟疑片刻,对李牧说:“李总,450亿美元的等价港币是没问题的,但是一定要美元的话,还是有些难度。” Li Mu said earnestly: „Chen Zong | Chief Chen, we seek the listing, to quicken step of globalized development, the fund of melting, will be used in investment as well as development behavior of Muye Science and Technology in the entire world, must therefore be USD.” 李牧认真的说:“陈总,我们谋求上市,就是为了加快全球化发展的步伐,融到手的资金,将用于牧野科技在全世界的投资以及发展行为,所以必须是美元。” Normally, which country in goes on the market, the default melts the currency of this country, as a result of China one country two systems, therefore Hong Kong SAR also has own currency system, the company goes to Hong Kong to go on the market, conducts ipo in Hong Kong, that naturally also tacitly approves trades by the Hong Kong dollar. 正常情况下,在哪个国家上市,就默认融这个国家的货币,由于华夏一国两制,所以香港特别行政区也有自己的货币体系,公司赴港上市,在香港进行ipo,那自然也默认是以港币进行交易。 However Li Mu fully realizes in the internationalization process now the USD importance. 但是李牧现在深知国际化发展过程中美元的重要性。 This also why the domestic internet enterprise likes one of reasons goes to US (America) to go on the market. 这也是为什么国内互联网企业更喜欢去美国上市的原因之一。 The USD conductivity is stronger, internet enterprise global development and global distribution, the cash in hand , if USD, that is really convenient. 美元的流通性更强,互联网企业全球发展、全球布局,手中的现金如果是美元,那真的是方便许多。 Otherwise, if RMB, then in the future overseas operation of Muye Science and Technology relative difficulty, but must not only conducts the foreign currency exchange settlement of exchange business with the Central Bank. 否则的话,如果是人民币,那么将来牧野科技的海外业务操作起来就会相对困难,还要不但的与央行进行换汇结汇业务。 Therefore many multinational companies adopt the pattern of offshore operation, for example Muye Science and Technology, in the Cayman Islands registration offshore company, controls stock domestic Muye Science and Technology, simultaneously holding US (America) Muye Science and Technology, even later Muye Science and Technology in the subsidiary company in the world. 所以很多跨国公司都采取离岸操作的模式,比如牧野科技,在开曼群岛注册离岸公司,控股国内的牧野科技,同时控股美国的牧野科技,甚至以后牧野科技在全世界的分公司。 As the matter stands, the domestic Muye Science and Technology domestic business, can directly conduct RMB to settle accounts, this is a settlement line, but overseas business, then centralized control USD settles accounts, this is another settlement line, if the operation expanding are more, increasing an euro-settled line is also imperative, as the matter stands, the subsidiary companies of various cur market some curs conduct the independent operation. 这样一来,国内的牧野科技在国内的业务,就可以直接进行人民币结算,这是一条结算线,而海外的业务,则统一使用美元进行结算,这又是另外一条结算线,如果业务扩展更多,增加一条欧元结算线也是势在必行,这样一来,各币种市场都有各币种的子公司来进行独立操作。 If Muye Science and Technology goes on the market in Hong Kong, after official ipo, in secondary market, is the public circulation trading market use Hong Kong dollar transaction, then relates not in a big way with oneself, but, what if oneself melts in the primary market is the Hong Kong dollar, that many somewhat is troublesome. 如果牧野科技在香港上市,正式ipo之后,在二级市场,也就是公开流通交易市场使用港币交易,那跟自己关系不大,但是,如果自己在一级市场融到手的是港币,那就多少有些麻烦。 Hits an analogy, Muye Science and Technology must now first value 450 hundred million USD stocks, gives the credit corroborative, conducts the interior to peddle in the primary market by the credit corroborative. 打个比方,牧野科技现在要先把价值450亿美元的股票,交给承销商,由承销商在一级市场进行内部兜售。 Then, whom did this batch of stocks sell to? Majority is other securities traders, the investment institutions and investment fund. 那么,这批股票卖给谁了呢？大部分是其他的券商、投资机构以及投资基金。 The securities traders are equivalent to the wholesaler, for example some Hong Kong Securities Corporation, oneself have 1 million users, he primitive stock that subscribes from credit corroborative, the part will sell to give own user ahead of time ; 券商相当于批发商,比如某香港证券公司,自己有一百万用户,他从承销商手里认购的原始股票,部分就会提前出售给自己的用户; But investment institution and fund, then aims at the securities to manage finances, if in securities fund has 100 million dollars, for the income, they will have the stock of appreciation potential for the investment these 100 million dollars, this can also to the investment people better return of fund, the fund manager also be have a bigger harvest, deep love of this fund to the original stock exceeds all, recognizes a company, the share-holding time will also be very long, far ultra common private investor. 而投资机构和基金,则是以证券理财为目的,如果一个证券基金手里有一亿美金,为了收益,他们会将这一亿美金用于投资有升值潜力的股票,这样也能给基金的投资人们更好的回报,基金管理者也能有更大的收获,这种基金对原始股的热爱超越一切,认准一家公司,持股时间也会很长,远超一般散户。 Therefore, based on the Li Mu's request, 45 billion stocks, when the primary market sold to these people, must result in USD settles accounts with oneself, cannot use the Hong Kong dollar, but they attain these stocks, is willing to use what monetary operation in the secondary market, then are not related with oneself. 所以,基于李牧的要求,450亿的股票在一级市场卖给这些人的时候,必须得用美元跟自己结算,不能用港币,而他们拿到这些股票,在二级市场愿意用什么货币交易,那跟自己也就没关系了。 Chen Tao ponders over the moment, said: „Chief Li, USD the matter, we can first communicate with the partner, has a look at USD reserve in their hand.” 陈涛思忖片刻,说:“李总,美元的这件事,我们可以先跟合作方沟通一下,看看他们手里的美元储备情况。” Li Mu nods, said: „If many are the Hong Kong capital, that can make them find the way to do USD to come, even if in the exchange rate has certain loss, but the Muye Science and Technology increment space, compared with this loss, is much bigger much, benefit current, they will naturally try to find the solution.” 李牧点点头,说:“如果多是香港资本,那可以让他们想办法去搞美元过来,即便汇率上有一定的损失,但牧野科技的增值空间,比起这点损失来说,要大得多得多,利益当前,他们自己自然会去想办法。” Chen Tao said accordingly: „This actually, the outlook of market to Muye Science and Technology favors now, the attraction of original stock is very big.” 陈涛应声道:“这倒是,现在市场对牧野科技的前景非常看好,原始股的吸引力还是非常大的。” Li Mu also said: „450 hundred million USD are only a basic threshold, therefore Chen Zong | Chief Chen communicates with the securities trader and capital of cooperation, prepares more funds as far as possible, because we new project preparation started recently, if the concept of this new project hits, the market value approval of market to Muye Science and Technology will improve a level, by that time, the Muye Science and Technology market value breaks through 500 billion also possibly to have, in that case, we use 10% to melt 500 hundred million USD either, either uses 9% to melt 450 hundred million USD, I have not regarded as important to the stock, if in market funds comparison abundant, We are willing to put out more stocks to trade more cash.” 李牧又道:“450亿美元只是一个入门的门槛,所以陈总还是跟合作的券商、资本沟通一下,尽量备足更多资金,因为我们最近又有一个新的项目准备启动,如果这个新项目的概念打出去的话,市场对牧野科技的市值认可又会提高一个层次,到那个时候,牧野科技的市值突破五千亿也不是没有可能的,那样的话,要么我们用10%融500亿美元,要么就用9%融450亿美元,我对股份没有那么看重,所以如果市场上资金量比较充裕的话,我们愿意拿出更多的股份来换更多的现金。” The underwriting stock looks like purchases homes, if in the hand prepares 1 million cash, house price 8000 times, can buy 125 draws, but if the house price rises to 10000 times only then 1 million, that can only buy 100 draws house. 承销股票就像是买房子,如果手里准备一百万现金,房价8000的时候,能买125平,但如果房价涨到10000的时候还是只有一百万,那就只能买100平的房子了。 Chen Tao inquired very much curiously: „Can the new project that Chief Li, you said that disclose a detail slightly?” 陈涛很好奇的询问:“李总,你说的新项目,能稍微透露一点细节吗？” Li Mu said: „Product range calls Ele.me, although to get online in the Taobao net, but I prepare to take the independent operation Ele.me only, if this concept can do, I load into Muye Science and Technology to pack Ele.me go on the market together.” 李牧说:“产品名称叫饿了么,虽然会在淘宝网上线,但我准备把饿了么单拿出来独立运营,如果这个概念能做起来的话,那我就把饿了么装进牧野科技里打包一起上市。” „Ele.me?” Chen Tao's curious asking: „Is the restaurant and catering industry?” “饿了么？”陈涛好奇的问:“是餐饮行业吗？” Li Mu shows a faint smile: „Is.” 李牧微微一笑:“算是。” Chen Tao is very puzzled. 陈涛很是不解。 Why can a company of internet industry, make the dining? 为什么一个互联网行业的公司,要去做餐饮？ Dining industry, is not quite dry/does...... 餐饮这种行业,可不好干啊…… Moreover, the imaginary space was really small, can Li Mu make a McDonald's's such ultra-large chain dining enterprise? 而且,想象空间真的是太小了,难道李牧要做一个麦当劳那样的超大连锁餐饮企业？ Chen Tao felt that somewhat cannot feel the mind. 陈涛感觉有些摸不着头脑。 The restaurant and catering industry, itself was not too favored by the capital, so far, China did not have the dining enterprise that goes on the market, around the world except for that minority the fast-food brands of being familiar, as if also does not have any enterprise that can take making a move. 餐饮行业,本身就不太被资本看好,到目前为止,华夏还没有一家上市的餐饮企业,全世界范围内除了那少数耳熟能详的快餐品牌,似乎也没有什么能拿出手的企业了。 Chen Tao too did not understand that Li Mu makes the dining the method, Li Mu has not prepared to disclose too. 陈涛不太了解李牧做餐饮的玩法,李牧也没准备透露太多。 Ele.me in the research and development, in has measured now, has foundation that got online momentarily. 饿了么早就已经在研发当中,现在已经内测完毕,具备了随时上线的基础。 Moreover, the Yanjing area has also recruited about ten thousand restaurants to move into, simultaneously trained several thousand Driver in the entire Yanjing range low-key, once when the time comes gets online, meets Yanjing to make the pilot now, moreover is an area of one by one an area and area is open. 而且,燕京地区也已经招纳了近万家餐厅入驻,同时在全燕京范围内低调培训了数千名骑手,到时候一旦上线,会现在燕京做试点,而且是一个区、一个区的逐个地区开放。 Tesla took a bits and pieces technology casually, solved the stored energy problem of lithium battery group electric car, now the first edition of Ele.me electric car a large bicycle, has also boosted the lathe worker factory winding internally. 特斯拉随便拿了一点边角料技术,就解决了锂电池组电动车的储能问题,现在第一版饿了么电动车也已经在国内一家大型自行车、助力车工厂下线。 The lithium battery electric car that this uses the Tesla technology, has about 60 kilometers stable continuous cruise capability, the although construction cost not poor, but serves as the own Driver exclusive private car earlier is very cost-effective. 这款采用特斯拉技术的锂电池电动车,拥有六十公里左右的稳定续航能力,虽然造价不菲,但前期用作自有骑手的专属座驾还是非常划算的。 The electric car uses uniquely „Ele.me” painting, the recognition is extremely high, moreover matches the custom-made distribution clothing/taking, helmet as well as Cooler Box, can play a very good promoted effect on the demonstration of brand. 电动车采用独一无二的“饿了么”涂装,辨识度极高,而且搭配定制的配送服、头盔以及保温箱,对品牌的展示也能起到一个非常好的推广效果。 Therefore, present stage set of product, the whole is mature, can go into application conducts „beta”. 所以,现阶段这套产品,整体已经成熟,可以投入实际使用中进行“公测”了。 although has not arrived moves the internet time, but there is a Taobao net platform, first makes p is also nothing issue. 虽然还没到移动互联网时代,但有淘宝网这个平台在,先做p也是没有任何问题的。 Moreover Li Mu has combed the product logic, the business online orders, in the Driver fixed range to send to send only, although does not have the intelligence machine to guarantee a better real-time coordinates and communication, the way of but through the message issuing, makes Driver order and send sufficiently, now this pattern, completely from moving the internet product strips, can transplant to p perfectly carries. 而且李牧早就已经梳理好了其中的产品逻辑,商家在线接单、骑手固定范围内派单派送,虽然没有智能机来确保更好的实时坐标以及信息交互,但通过短信下发的方式,也足以让骑手接单和派送,现在这一套模式,是完全从移动互联网产品里剥离出来的,可以完美移植到p端上。 Once Ele.me gets online, will train the lazy cancer patient who important goods no longer want to go out eat meal in the big city, when the time comes, these users agglutinate highly in going the platform, oneself grasped the current capacity exit|to speak of going, when the time comes, Ele.me is like Ele.me and Meituan of later generation, the core meaning no longer is one goes the product, but is a food distribution platform. 一旦饿了么上线,在大城市将培养出一大帮不再愿意自己出门吃饭的懒癌患者,到时候,这些用户高度粘合在外卖平台上,自己就掌握了外卖的流量出口,到时候,饿了么就跟后世的饿了么、美团一样,核心意义不再是一个外卖产品,而是一个食品分发平台。 The later generation, Ele.me and Meituan provide to take hundred million for the nation every day for the dawn order of unit, this back every day through the food that they sell, every day possibly surpasses 1 million tons, far exceeds any chain restaurant, therefore, Ele.me and Meituan, are the entire China biggest processed food distribution platforms, seized the creating income lives of all restaurants directly. 后世,饿了么和美团每天为全国提供以亿为单位的天亮订单,这背后每天通过它们卖出去的食品,每天可能超百万吨,远超任何一家连锁餐厅,所以,饿了么和美团,就是全华夏最大的加工食品分发平台,直接掐住了所有餐厅的创收命脉。 Therefore, later generation Ele.me and Meituan after making big market, can absolutely unrestrained makes massive profits from the order, list 100 Yuan going orders, they will gain 10 Yuan from the business hand, then earns certain distribution fee/spent price difference from the user hand, if this business model in the nation, even the world carries out, will then be the big market of another hundreds of billions USD ranks. 所以,后世饿了么和美团在做大市场之后,可以肆无忌惮的从订单中赚取大量利润,一单100元的外卖订单,他们会从商家手里赚十元,然后再从用户手里赚取一定配送费差价,这个商业模式如果在全国,甚至全球推行,那么将是另一个数千亿美元级别的大市场。 Li Mu now is indefinite, can the Ele.me pattern on the fire, if so, attain Muye Science and Technology to come it immediately, immediately can melt a renumeration for writers taking the opportunity of listing. 只是,李牧现在也不确定,饿了么的模式能不能立刻就火,如果能,把它拿到牧野科技来,立刻就能借上市的机会多融一笔资。 Ecology concept although of big company cannot achieve one plus one to be bigger than two, but can achieve ten plus one to be bigger than 11. 大公司的生态概念虽然不能做到一加一就大于二,但是可以做到十加一大于十一。 In other words, in the ecology it already has ten, at this time every time increased one, the whole will obtain a bigger addition. 也就是说,当生态中本身已经有十个的时候,这时候每增加一个,整体都会得到一个更大的加成。 Ele.me this concept, if plays to the small company, several years later could play to the scales of tens of billions market values, but if makes Muye Science and Technology play, from 4500 might enhance the estimate value immediately to 460 billion, as the matter stands, the proportionate computation, Ele.me can melt to the huge funds of ten hundred million USD ranks all of a sudden, then can in the nation, even the world expanded crazily. 饿了么这个概念,要是给小公司玩,几年后或许能玩到几百亿市值的规模,但是如果让牧野科技玩,很可能立刻就会将估值从4500提高到4600亿,这样一来,按比例计算,饿了么一下子就能融到十亿美元级别的巨额资金,那么接下来就可以在全国,甚至全球疯狂扩张了。 If the market is insufficient to Ele.me approval this period of time, then took a little to owe Ele.me, after all this concept was very valuable, in this case, can first make Muye Science and Technology go on the market, placed outside independent development Ele.me, in the future was bigger and stronger, packed together the listing with Taobao, or analyzed to go on the market, was very easy to realize. 如果市场这段时间对饿了么的认可度还不够,那把饿了么拿进来就有点亏了,毕竟这个概念还是很值钱的,这样的话,就可以先让牧野科技上市,把饿了么放在外面独立发展,将来做大做强了,跟淘宝一起打包上市,或者自己拆分上市,都是很容易实现的。