Several day that later the peak forum concludes, where „Freedom Travel” sector business takes the lead to get online in Taobao. 巅峰论坛闭幕的几天之后,“自由行”版块业务率先在淘宝去哪上线。 Freedom Travel is relatively simple, the organizational work that Muye Science and Technology and Taobao net needs is quite relaxed, after the resource integration ended, can get online directly, many that but the organized tour must trouble, solely is the recruitment and training of tour guide team, needs some time. 自由行相对简单,牧野科技和淘宝网所需要的组织工作比较轻松,资源整合结束之后就可以直接上线,不过跟团游就要麻烦的多,单单是导游团队的招聘与培训,就需要一段时间。 Moreover, the population of organized tour are quite generally many, the resource coordination processes to trouble compared with Freedom Travel, therefore at least also needs about a month plan. 而且,跟团游的人数一般都比较多,资源协调处理起来比自由行要麻烦,所以至少还需要一个月左右的筹备期。 However, which business Freedom Travel can make Taobao go to first to transfer, which therefore Li Mu came up to give Taobao to go to invest quite big promotion efforts. 不过,自由行可以让淘宝去哪的业务先转起来,所以李牧一上来就给淘宝去哪投入了比较大的推广力度。 YY as well as Weibo (Micro Blog) Twitter, starts in the China first-tier city, as well as California several big cities, which Freedom Travel advertisement promote Taobao to go. yy以及微博twitter,开始在华夏一线城市,以及加州几个大城市,推广淘宝去哪自由行的广告。 Naturally, the Li Mu's key catching up direction, tricks the US (America) person to China comes, rather than delivers to US (America) to go the China person. 当然,李牧的重点发力方向,是把美国人忽悠到华夏来,而不是把华夏人送到美国去。 This point he is actually narrow-minded, but was he fully calculated the consumption level and traveling cost of two countries, discovered how went to US (America) again small advantage, to the China person of present stage, was luxurious ; 这一点倒不是他小心眼,而是他充分核算了两国的消费水准和旅游成本,发现,去美国再怎么便宜,对现阶段的华夏人来说,也非常奢侈; However, comes the cost of China traveling, to most US (America) people, lowers to not being able imagine. 但是,来华夏旅游的成本,对大部分美国人来说,低到不可想象。 The Internet users in California discovered, YY and on Weibo (Micro Blog) Twitter, started to give them to promote named „had a good swim China” the travel advertisement, in the advertisement said that only needed 1599 USD, you can non-stop fly to another end of Earth, with six days and five nights, travels China this in 5000 the ancient nation of history. 加州的网民发现,yy和微博twitter上,开始给他们推广一个名为“畅游华夏”的旅行广告,广告上说,只需要1599美元,你就可以直飞到地球的另一端,用六天五夜的时间,去亲身游历华夏这个五千年历史的文明古国。 1599 USD? The US (America) user hardly can believe. 1599美元？美国的用户几乎不敢相信。 Nowadays, goes to a Europe also to continue such money? 这年头,去趟欧洲也不止这么点钱吧？ Many person subconscious points opened the promoted link, which English edition page the page skip Taobao to go to directly, moreover directly was the details page of Freedom Travel service. 很多人下意识点开推广链接,页面直接跳转到了淘宝去哪的英文版页面,而且直接是自由行服务的详情页。 California to China Freedom Travel, altogether more than ten shifts is available, single 1599 USD are most low-grade. 加州去往华夏的自由行,一共有十多个档位可供选择,单人1599美元是最低档。 However, even most low-grade, is still beckoning. 不过,即便是最低档,也已经非常令人心动了。 Because it contained: 因为它包含了: 1st, goes to the China Yanjing non-stop flying airplane ticket from San Francisco or Los Angeles ; 一、从旧金山或者洛杉矶前往华夏燕京的直飞机票; 2nd, Yanjing four-star hotel consecutive three nights of lodging( including breakfast) ; 二、燕京四星级酒店连续三晚的住宿(含早餐); 3rd, Yanjing entire journey vehicles, simple with car(riage) translation service ; 三、燕京全程用车、简单的跟车翻译服务; 4 th, the Yanjing Great Wall, Forbidden City, Summer Palace, Old Summer Palace and other scenic site of admission tickets ; 四、燕京长城、故宫、颐和园、圆明园等旅游景点的门票; 5 th, Yanjing non-stop flies the Shanghai airplane ticket ; 五、燕京直飞沪市的机票; 6 th, Shanghai four-star hotel consecutive two nights of lodging( including breakfast) ; 六、沪市四星级酒店连续两晚的住宿(含早餐); 7 th, Shanghai entire journey vehicles, simple with car(riage) translation service ; 七、沪市全程用车、简单的跟车翻译服务; 8 th, the admission tickets of Shanghai many scenic sites ; 八、沪市多个旅游景点的门票; 9 th, Shanghai goes to the non-stop flying airplane ticket of San Francisco or Los Angeles ; 九、沪市前往旧金山或者洛杉矶的直飞机票; If user has custom-made such traveling schedule, three airplane tickets need at least 1300 USD, five evening's lodgings need at least 300 USD, admission ticket service at least 200 USD, six days of entire journey serves 300 USD by car, six days of entire journey with car(riage) translation service 200 USD, in addition, at least needs 2300 USD. 若是用户自己定制这样的行程,三张机票就需要至少1300美元,五个晚上的住宿需要至少300美元,门票服务至少200美元,六天全程用车服务300美元,六天全程跟车翻译服务200美元,加起来,至少需要2300美元。 Moreover what is most essential, these 2300 USD flower unusual are exhausted, because all links need to do it yourself, seeks for the communication little, even must undertake to try the wrong cost. 而且最关键的是,这2300美元花的非常疲累,因为所有的环节都需要自己亲力亲为,一点点去寻找沟通,甚至还要承担试错成本。 However which goes in Taobao, purchases this complete set service, only needed to spend 1599 USD, small advantage 700 USD, was equal to hitting 68 booklets. 但是在淘宝去哪,购买这全套服务,只需要花费1599美元,便宜了700美元,等于是打了个68折。 Moreover, where Taobao goes to help the user coordinate good all, from tourist landing, will have the driver and translate with the car(riage) to the airport greets, to leaves from Shanghai, delivers to the airport by the local driver and with the car(riage) translation. 而且,淘宝去哪会帮助用户协调好一切,从游客落地,就会有司机和跟车翻译到机场迎接,一直到从沪市离开,也会由当地的司机和跟车翻译送到机场。 The airline and hotel had the negotiated price that on the booklet folded with Muye Science and Technology, Li Mu's gain the cost nature compared with the market price to lower much, cost that other agency two added probably in 1250 USD, but Li Mu's actual cost, probably in 1000 USD about ; 航空公司、酒店都跟牧野科技有折上折的协议价格,李牧的获取成本自然比市面价格低了不少,其他代理公司两块加起来的成本大概在1250美元,但李牧的实际成本,大概在1000美元左右; As for the vehicle service, he is the local regular taxi company cooperation, is appointed a taxi entire journey to follow up by the taxi company, the negotiated price is the daily 300 Yuan places an upper limit on, six days of time 1800 Yuan, equivalent to USD cost about 220 Yuan ; 至于用车服务,他是和当地正规的出租车公司合作,由出租车公司指派一辆出租车全程跟进,协议价格是每天300元封顶,六天时间1800元,折合美元成本220元左右; The translation service, Li Mu indicated in the details page with the vehicle is only the simple English translation, rather than that type high-end the big cow translation that the opens the mouth came momentarily, to the tourist, regular university tested four levels of university to live can actually deal with their translation demands, therefore Li Mu with 3321 cooperation, on 3321, crossed four levels of students to send the list to English directly, making them according to own situation and time arrangement consider whether ordered, if ordered, every day payment pay 200 Yuan RMB. 随车翻译服务,李牧在详情页注明了只是简单的英语翻译,而不是那种高端的、随时张口就来的大牛翻译,对游客来说,正规大学考过四级的大学生其实就可以应付他们的翻译需求,所以李牧直接跟3321合作,在3321上,向英语过了四级的学生派单,让他们自己根据自己的情况、时间安排来考虑是否接单,如果接单,每天支付薪酬200元人民币。 At present the average per person monthly salary also on more than 1000 Yuan, university lives to hold concurrent jobs to do translates with the car(riage), this income could have been is high. 眼下人均月薪也就一千多块钱,大学生兼职做跟车翻译,这个收入已经算得上是非常高了。 Part, reduces USD, probably about 140 Yuan. 这一部分,折合成美元,大概140元左右。 The scenic site admission ticket service, Li Mu takes the booklet of team price to fold from state-owned travel directly, several main tourist attraction admission tickets are all counted, the cost price only needs 50 USD. 旅游景点门票服务,李牧直接从国有旅游公司手里拿团队价的折上折,几个主要景点门票全算上,成本价只需要50美元。 The direct cost of so, converting is 1000 + 220 + 140 + 50 = 1410 USD. 如此,折算下来的直接成本是1000+220+140+50=1410美元。 In addition, which platform research and development Taobao goes, operation, promoted cost, in view of each single user the coordinated arrangement and other manpower costs, in addition probably in 100 USD about, therefore synthesizes, gave a 1599 USD price, in this probably also 90 USD rooms for profits, but this money Li Mu does not prepare to gain, but is the preparation takes to give back to the user with other forms. 除此之外,淘宝去哪的平台研发、运营、推广成本、针对每一单用户的协调安排等人力成本,加起来大概在100美元左右,所以综合起来,给了一个1599美元的价格,这里面大概还有90美元的利润空间,不过这笔钱李牧不准备赚,而是准备拿出来用其他形式还给用户。 If the user is over one person, and even number journey, then the price of everyone can also reduce 100 USD, the price achieved 1499 USD each people, naturally, this is in two people entire journey lives together under a premise of room. 如果用户是一人以上,且双数出行的话,那么每个人的价格还可以减免100美元,价格做到了1499美元每个人,当然,这是在两人全程同住一个房间的前提下。 This price, serves bunche high US (America) to the manpower cost, simply small advantage to bursting. 这个价格对人力成本、服务成本奇高的美国来说,简直便宜到爆棚。 In US (America), looks for a car(riage) to serve a daytime casually, several hundred USD, look for an inferior translation also to take 100-200 USD one day casually, this is only the cost of car(riage) as well as translator, six days add over 2000 USD. 在美国,随便找一辆车服务一个白天,也得几百美元,随便找一个蹩脚翻译也要100-200美元一天,这样光是车以及翻译的成本,六天加起来就超过2000美元。 However places China, places in Li Mu, the cost can achieve enough lowly. 但是放在华夏,放在李牧手里,成本就可以做到足够低。 If a pair of lover, accompanied to go to the China traveling, the Yanjing Shanghai two cities for six days and five nights, in addition only needed 2998 USD...... 如果是一对情侣,结伴前往华夏旅游,燕京沪市两个城市六天五夜,加起来只需要2998美元…… This price, to California's people, simply small advantage to inconceivable! 这个价位,对加州的民众来说,简直便宜到不可思议！ Moreover! 不仅如此！ Muye Science and Technology gave back to unusual awesome subsidy. 牧野科技还给出了一个非常牛逼的补贴活动。 If which travel product the users purchased Taobao to go, and after successfully completed the travel, the experience and picture reorganization that will travel conformed to the travel notes of request, then obtained 100 USD rewards. 用户如果购买了淘宝去哪的旅行产品,并顺利完成出游之后,将出游的经历、照片整理符合要求的游记,即可得到100美元奖励。 In other words, if two people spent 2998 USD to go to China to play for six days and five nights, came back the later everyone to write travel notes, but can also attain the rewards of Muye Science and Technology 200 USD, like this calculated, went out to play a great-circle, spent 2798 USD. 也就是说,如果两个人花了2998美元去华夏玩了六天五夜,回来之后每人写一篇游记,还能拿到牧野科技200美元的奖励,这样算下来,出去玩了一大圈,才花了2798美元。 Simply cost-effective to exploding. 简直划算到爆。 Therefore, the same day that the activity gets online, the entire California sold out more than 4000 different shifts Freedom Travel meals. 于是,活动上线的当天,整个加州就卖掉了4000多份不同档位的自由行套餐。 In more than 4000 people, there is a general idea of China effective visa to account for 1/3, remaining 2/3 have not gotten visa, but they for fear that missed this good opportunity, first first purchased the service, which after all Taobao went to pledge, left signs the words of failure, refunded money in full. 这4000多人里,有华夏有效签证的大概占了三分之一,剩下的三分之二都没有签证,但他们生怕错过这个好机会,还是第一时间先购买了服务,毕竟淘宝去哪承诺,出签失败的话,全额退款。 The one who lets Li Mu didn't expect is, in California Freedom Travel project that China Yanjing, Shanghai, Yangcheng and Shenzhen four first-tier cities promote, sold out more than 2000 unexpectedly. 让李牧没想到的是,在华夏燕京、沪市、阳城、深市四个一线城市推出的加州自由行项目,竟然也卖掉了两千多份。 Which California Freedom Travel Taobao goes, most low-grade is probably similar to the China Freedom Travel 1599 meal contents, non-stop flies Los Angeles from a China city, then goes to San Francisco from Los Angeles, finally returns to the home from San Francisco. 淘宝去哪的加州自由行,最低档大概跟华夏自由行的1599套餐内容差不多,也是从华夏一个城市直飞洛杉矶,然后从洛杉矶去旧金山,最后再从旧金山返回国内。 Among this was also for six days and five nights, because the US (America) service cost was too high, therefore exempted the entire journey vehicle service, exempted the translation service, after all the compulsory education of China can learn some English, person who can go abroad, most basic English exchange without issue, therefore here , there would be no standard configuration to translate with the car(riage). 这中间也是六天五夜,不过因为美国服务成本太高,所以免去了全程用车服务,也免去了翻译服务,毕竟华夏的义务教育都会学一些英语,能出国的人,最基本的英语交流没问题,所以这里就没有标配跟车翻译。 If goes to US the Freedom Travel user need chartered car or the employment translation, which Taobao will go also first to contact with the Chinese car dealership and China foreign student to continue the service, this act can also some Chinese to California take away new face in an income. 如果赴美自由行的用户需要包车或者雇佣翻译,淘宝去哪也会优先联系华人车行、华夏留学生来承接服务,此举也能给加州的部分华人带去一点收入上的改观。 Meal that this type does not have the chartered car and translator , five contains the admission ticket of four-star hotel and famous attraction of breakfast including the non-stop flying airplane ticket of round-trip late, the complete set cost accounting, equivalent to RMB person of 8600 Yuan RMB. 这种没有包车与翻译的套餐,含往返的直飞机票、五晚包含早餐的四星级酒店、著名景点的门票,全套成本核算下来,折合人民币一人8600元人民币。 In this age, 8600 Yuan also enough buy daily to non-stop fly the airplane ticket including the round-trip of tax, therefore the performance-to-price ratio of this price is very high. 在这个年代,8600元也就够买个日常含税的往返直飞机票,所以这个价格的性价比还是非常高的。 However if the economic level of consumer is high enough, the head space of Freedom Travel meal is also big enough, for example, if the consumer chooses the luxurious first-class cabin, light/only round-trip airplane ticket on more than 70,000 RMB, if chooses the five-star hotel, the price meets the how much to grow. 不过如果消费者的经济水平足够高,自由行套餐的顶部空间也足够大,比如,如果消费者选择豪华头等舱,光往返机票就七万多人民币,如果选择五星级酒店,价格又会几何倍增长。 China Freedom Travel from 1599 USD people, as highest as 38888 USD people, but US (America) Freedom Travel, from 8600 RMB people, as highest as 188000 RMB people, but from the sales figure, the user of purchase lowest shift at least accounted for the majority. 华夏自由行从1599美元一个人,最高到38888美元一个人,而美国自由行,从8600人民币一个人,最高到188000人民币一个人,不过从销售情况来看,购买最低档位的用户至少占了一多半。 It seems like that the performance-to-price ratio or the user most care. 看来,性价比还是用户最关心的。 ...... …… The US (America) user who when to getting online the second day of sale, purchases the meal was over 7000 people, moreover this digit constantly is still growing. 待到上线销售的第二天,购买套餐的美国用户就超过了7000人,而且这个数字还在不断增长。 Where after Taobao opens sells, there is a visa also to have the user of time, basically has started to arrange the recent journey. 淘宝去哪开售之后,有签证又有时间的用户,基本上已经开始筹备近期的出行。 Will only decide goes to the China traveling in the next week from California the user, has more than 800 people after the statistics. 光是未来一周内决定从加州前往华夏旅游的用户,经统计就有800多人。 But the China user of purchase meal also broke 5000, more than 600 people estimated that in the next week embarks from Yanjing, Shanghai as well as Yangcheng these three cities, goes to US (America) to start own Freedom Travel. 而购买套餐的华夏用户也突破了5000大关,600多人预计在未来一周内从燕京、沪市以及阳城这三个城市出发,前往美国开始自己的自由行。 The route booking rate growth of airline is obvious, but where this is also only Taobao goes to the initial stage of catching up, when Li Mu to Sino-US travel pictures of cakes such that said that following launches in entire China as well as entire US with the promotion, certainly will have the users in other massive city and other states, chooses embarks from the Yanjing three first-tier cities, or chooses from two big cities of California embarks, which Freedom Travel participation performance-to-price ratio extremely high Taobao goes , the route that as the matter stands, could not be filled with, might soon packed with the operation very much. 航空公司的航线上座率增长明显,而这还只是淘宝去哪发力的初始阶段,正如李牧给中美旅游公司画饼时说的那样,后续随着推广在全华夏以及全美展开,一定会有大量其他城市、其他州的用户,选择从燕京的三个一线城市出发,或者选择从加州的两个大城市出发,参与性价比极高的淘宝去哪自由行,这样一来,原本一直坐不满的航线,很有可能用不了多久就会满载运营。 Schwarzenegger has listened to over the next week at least more than 600 tourists the news that goes to California to travel, excitedly to being unable to restrain oneself. 施瓦辛格听过未来一周至少有六百多名游客前往加州旅行的消息,兴奋到不能自已。 Do not despise more than 600 this numbers, this was equal to that Li Mu every week delivered two chartered airplane touring parties to California, after all the full load ability also more than 300 people of eurysome passenger plane. 不要小看六百多这个数目,这等于李牧每周给加州送了两个包机旅行团,毕竟宽体客机的满载能力也就不过三百多人。 If continues to develop, believes that every week 10,000 China tourists can also achieve quickly! 如果继续这么发展下去,相信每周一万名华夏游客也是很快可以达到的！