RINAPE :: Volume #17

#1682: Must with the talent of flying

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Hears Li Mu to criticize itself too to focus, Elon Musk many are somewhat awkward. 听到李牧批评自己太聚焦,埃隆马斯克多少有些尴尬。 He did not think too the focus is what issue, in him, the focus is easier to succeed. 他一直不觉得太聚焦是什么问题,在他心里,聚焦才更容易成功。 Because of focusing, often means is more specialized, looks like itself to focus the launch vehicle that may recycle, focuses the battery electric vehicle, in his cognition, oneself does that to be nothing wrong. 因为聚焦,往往意味着更专业,就像是自己聚焦可回收的运载火箭,聚焦纯电动汽车,在他的认知里,自己这么做并没有什么错。 However, facing Li Mu, his although some too does not approve at heart, but on the mouth actually does not dare to reveal. 不过,面对李牧,他虽然心里有些不太认可,但嘴上却不敢表露出来。 He very humble asking Li Mu: „Chief Li, your meaning?” 他非常谦逊的问李牧:“李总,那你的意思呢？” Li Mu said categorically: „The localization of Tesla, should not be the second car(riage) of consumer, should not be the supplement of fuel vehicle, it should find the way to become update model that the preferred model that does not have the car(riage) person, has the car(riage) person.” 李牧斩钉截铁的说:“特斯拉的定位,不应该是消费者的第二辆车、更不应该是燃油车的补充,它应该想办法成为没车人的首选车型、有车人的换代车型。” Saying, Li Mu was also saying: „You want to achieve this point, besides completes the capacity reserve ahead of time, but must the present, finding the way to solve the technical question of rapidly charge.” 说着,李牧又道:“你想做到这一点,除了提前做好产能储备之外,还必须现在着手,想办法解决快速充电的技术问题。” Elon Musk gives the localization of Tesla sedan now, is „fighter aircraft” usage-style. 埃隆马斯克现在给特斯拉轿车的定位,就是“战斗机式”的使用方式。 In other words, theoretically this car(riage) continue voyage can 400 kilometers, the user maximum radius of action be 200 kilometers, like without accelerator auxiliary fighter aircraft, calculates the combat radius the method to be the same, exceeds this radius of action, basically means that has no way to return to the embarking place again. 也就是说,理论上这车续航能到400公里,那用户最大活动半径就是200公里,就像无加油机辅助的战斗机,计算作战半径的方法一样,超过这个活动半径,基本上意味着没法再回到出发地点。 However, he did not think that 200 kilometers combat radius has what issue, because in his opinion, 200 kilometers is enough. 但是,他不觉得200公里的作战半径有什么问题,因为在他看来,200公里已经足够了。 However he truly in deferring to „the user's second car(riage)” standard, defines these 200 kilometers, if with the first standard of car(riage) or only car(riage), 200 kilometers is not enough, turning one time is also not enough. 不过他确实是在按照“用户第二辆车”的标准,来定义这200公里,如果用第一辆车或者唯一一辆车的标准来看,200公里是远远不够的,翻一倍也是远远不够的。 This is Elon Musk establishes the Tesla initial thought erroneous zone. 这就是埃隆马斯克创立特斯拉初期的思维误区。 He felt, the Tesla cost is very high, making certainly is the high-end model, to liking day was the sedan or beautiful is Picka's North American user, most people could not spend, but can spend the person of this car(riage), in the family/home at least the car(riage) scratch coat, even might be many car(riage)s. 他觉得,特斯拉的成本很高,造出来一定是中高端车型,对喜欢开日系轿车或者美系皮卡的北美用户来说,绝大多数人都消费不起,而能消费起这辆车的人,家里至少有一辆车打底,甚至有可能是多辆车。 In such a case, 200 kilometers „combat radius” was enough. 在这样的情况下,200公里的“作战半径”足够了。 Moreover, US (America) is long the country on wheel, the automobile popular rate ranked first in the world, they frequently the driving interstate travel, could go to Las Vegas, to go to Disney every year several times several times, to go to several national parks, under such demand, if only had a car(riage), 400 kilometers „combat radius” also insufficient. 而且,美国本身就是长在车轮上的国家,汽车普及率位居世界第一,他们动辄就开车跨州旅行,每年可能都要去几次拉斯维加斯、去几次迪士尼、去几次国家公园,在这样的需求下,如果只有一辆车,400公里的“作战半径”也不够。 After all the theory combat radius of fuel vehicle is inexhaustible, tops up one box of oil also five minutes, the pure cable car was how impossible to compare. 毕竟燃油车的理论作战半径是无穷尽的,加满一箱油不过也就五分钟而已,纯电车怎么都不可能比得了。 Therefore, Tesla in his eyes, is not one must face the products of all automobile users, can eat up the high-end consumer market, is very fierce. 所以,特斯拉在他眼里,就不是一个要面对所有汽车用户的产品,能吃下高端用户市场,就已经很厉害了。 But he does not know how should to Li Mu say own view, he feared that the localization of Li Mu to this matter is too high, high to surpassing this matter's practical ability and significance. 可是他又不知道该怎么跟李牧说自己的看法,他怕李牧对这件事的定位太高,高到超出这件事本身的实际能力与意义。 The appearance that looks at Elon Musk starts to speak but hesitates, Li Mu said earnestly: „Elon, we work together, do not have the thought of pioneer again.” 看着埃隆马斯克欲言又止的样子,李牧认真的说:“埃隆,我们一起做事情,你就不要再带着创业者的思维了。” Elon Musk puzzled looks at Li Mu, the pioneer does not have the thought of pioneer, that belt/bring what thought? 埃隆马斯克不解的看着李牧,创业者不带创业者的思维,那带什么思维？ Li Mu looks at he, said: „Regardless of any industry, most pioneers is barefoots to start off, the thought core is to tap new resources and reduce expenses, many a little makes a mickle, from 0 achieves 1 is the breakthrough, from 1 achieves 2 is the development, ten years achieved 10 to start an undertaking even successfully, like a China proverb, did not accumulate the half pace, did not have to the thousand li (500 km).” 李牧看着他,说:“无论任何一个行业,绝大多数的创业者都是赤脚上路,思维核心都是开源节流、积少成多,从0做到一是突破,从一做到二是发展,十年做到十就算是创业成功了,就像华夏一句俗语,不积跬步,无以至千里。” „But, others probably need to accumulate the half pace, do we need? We cannot walk, runs is not good, must with the talent of flying! Therefore we must do, is buys an airplane, is really not good produces a rocket, then can fly to fly many quickly quickly.” “但是,别人可能需要积跬步,我们需要吗？我们不能走路,连跑都不行,要用飞的才可以！所以我们要做的,是花钱买一架飞机,实在不行造一艘火箭,然后能飞多快飞多快。” Saying, Li Mu slightly, said: „You remember, what we must do is the multiplication, is not the addition, even if we are poor management, the entire project is multiplied by 0, even to be multiplied by the negative number finally, I can also accept and take the consequence, but I cannot accept our little doing additions.” 说着,李牧微微一顿,又道:“你记住,我们要做的是乘法,不是加法,哪怕我们经营不善,整个项目最终乘以0、甚至乘以负数,我也可以接受并且承担后果,但是我不能接受我们一点点的做加法。” Elon Musk is startled slightly, understands the meaning in Li Mu words, opens the mouth to say immediately: „Chief Li, I understood, since this, we start the research and development of high efficiency charge technology as soon as possible.” 埃隆马斯克微微一怔,明白了李牧话里的意思,立刻开口道:“李总,我明白了,既然这样,那我们就尽快开始大功率充电技术的研发。” Saying, him was also saying: „My idea enhances the charge efficiency to over 20 kilowatt-hours, in this case , the charge of user long greatly will reduce, a car(riage) in four to five hours then fills.” 说着,他又道:“我个人想法是把充电效率提升到20千瓦时以上,这样的话,用户的充电时长就会大大缩短,一辆车在四到五个小时之内即可充满。” Li Mu un, the injunction said: „Mentality is right, but the ambition is insufficient, if can solve in the future for 100 kilowatt-hours, even the charging equipment of 200 kilowatt-hours of power, making Tesla be able to fill the electricity about one hour, or supplements 80% electric quantities, that really leaves the accomplishment is not far.” 李牧嗯了一声,嘱咐道:“思路是对的,但野心不够,如果未来能解决100千瓦时,甚至200千瓦时功率的充电设备,让一辆特斯拉能够在一个小时左右就充满电,或者补充80%的电量,那就真的离大成不远了。” Elon Musk said with amazement: „In this case, we not only need research and develop the quick sufficient technology, but must make the large scale optimal adjustment in the battery management, but , over 100 kilowatt-hours charge efficiency, was too big to the electrical network load, when several 1 billion sufficient terminal rods also operate, the power can be as good as a several hundred people of community electricity, lays down very much difficultly massively.” 埃隆马斯克惊讶的说:“这样的话,我们不但要研发快充技术,还要在电池组的管理上进行大幅度的优化调整,而且,100千瓦时以上的充电效率,对电网负荷太大了,如果几台100千万时的充电桩同时运作,功率能抵得上一个几百人的社区用电,很难大量铺设。” Li Mu said with a laugh said: „Since we to the customer set-up the sufficient terminal rod of ordinary power, why that have can also construct the high efficiency charging equipment in neighborhood this place?” 李牧笑着说道:“既然我们已经给用户安装了普通功率的充电桩,那为什么还要在小区这种地方建大功率充电设备呢？” Saying, Li Mu was also saying: „High efficiency charging equipment, does not let the user goes home to rest the time uses, it looks like the gas station, to the user the midway supplement energy, constructs them on the highway, constructs nearby the hotel, airport and station, even can construct in scenic site that is actually warmly welcomed far away from the urban district.” 说着,李牧又道:“大功率充电设备,不是让用户回家休息的时候使用的,它就像是加油站,是给用户中途补充能源的,把它们建在高速公路上、建在酒店、机场、车站附近,甚至可以建在远离市区却又备受欢迎的旅游景点上。” Elon Musk said: „I understand your meaning, but the power supply of this type of high efficiency sufficient terminal rod truly is a very major problem, is the issue of electrical network is only difficult to solve very much.” 埃隆马斯克说:“我懂您的意思,但这种大功率充电桩的供电确实是一个很大的问题,光是电网的问题就很难解决。” Li Mu said with a laugh said: „Actually is not difficult to solve, gives the power company to solve the issue of electrical network, so long as we make the power company profitable, the remaining your anything do not need to worry.” 李牧笑着说道:“其实一点都不难解决,把电网的问题交给电力公司去解决,我们只要让电力公司有利可图,剩下的你什么都不用操心。” „Draws an analogy, the China electricity price is 40 cents one kilowatt-hour, we can according to 1 Yuan expense levy to the vehicle owner per the kilowatt-hour, because can lengthen the continue voyage in the midway fast the super battery charging station, in addition the additional charges of super battery charging station, the user can definitely accept this price, this sum of money, we can the one cent not gain earlier, to the power company, this was all equivalent, gives them a high price to sell the exit|to speak of electricity, they why not?” “打个比方,华夏电价是4毛钱一千瓦时,我们可以按每千瓦时一元的费用向车主征收,因为是可以在中途快速延长续航的超级充电站,再加上超级充电站的附加费用,用户肯定是可以接受这个价格的,这笔钱,我们前期可以一分钱都不赚,全给电力公司,这就相当于,给了他们一个高价卖电的出口,他们何乐而不为？” We can definitely use our projects, looks him to want the subsidy of California government. ” 我们完全可以用我们的项目,去找他要加州政府的补贴。” Elon Musk sighed: „As the matter stands, the issue of electrical network truly can be solved, but Chief Li, the research and development, manufacture and the installation cost super charging equipment, should not be low, we could construct tens of thousands even several hundred thousand such equipment in the world in the future, but the difference of electricity price gave the power company, we did not have the profit, such high cost, was unprofitable, must make the equipment maintenance, we were very difficult to support.” 埃隆马斯克感叹道:“这样一来,电网的问题确实好解决,但是李总,超级充电设备的研发、制造、安装成本,应该都不会太低,我们将来可能要在全球建几万甚至几十万台这样的设备,可是电价的差额给了电力公司,我们自己就没有利润了,这么高的成本,没有利润,又要做设备维护,我们很难支撑啊。” Li Mu reminded: „Yields profit the electricity price difference to the power company, to urge them helps us solve the power supply problem, I also said a moment ago, we give them the price difference earlier, however in the mid and late part, needs gradually to bring back the certain proportion.” 李牧提醒道:“把电价差让利给电力公司,是为了促使他们帮助我们解决供电问题,我刚才也说了,我们前期把差价都给他们,但是在中后期,需要逐渐拿回一定比例。” „Do not forget, the green journey and energy conservation and emission reduction, are the trends that all governments esteem, we can go to communicate with each region government, strive for subsidies and support in some policies.” “你不要忘了,绿色出行、节能减排,是全世界各国政府推崇的趋势,我们可以去跟各地政府沟通,争取一些政策上的补贴和扶持。” „If nothing else, said California, Schwarzenegger must immediately the taking office governor, before he was elected, has been appealing to the environmental protection issue vigorously, center our products his below bosom.” “别的不说,就说加州,施瓦辛格马上就要上任州长,他当选前一直在大力呼吁环保问题,我们的产品正中他的下怀。” „We can strive to let the State authority to California each user's certain subsidy that purchases Tesla, can make the State authority give our certain tax cut, even can make the State authority exempt the super sufficient terminal rod electricity the consumption tax and public career tax ; We can also the construction and maintenance of sufficient terminal rod, outsource to some company in California completely, then helps this company strive for the tax cut subsidy of State authority, as the matter stands, we can reduce our costs on all fronts, moreover is completely fair , rational , and legal.” “我们可以争取让州政府给加州每一位购买特斯拉的用户一定的补贴,也可以让州政府给我们一定的减税,甚至可以让州政府免去超级充电桩用电的消费税和公共事业税;我们也可以把充电桩的建设和维护,全部外包给加州的某一家公司,然后帮助这家公司争取州政府的减税补贴,这样一来,我们就能全线降低我们的成本,而且是完全合情合理合法的。” The subsidies of previous life new energy are all kinds, Li Mu although has not been engaged in the new energy automobile industry directly, but places Yanjing, understood. 上辈子新能源的各种补贴五花八门,李牧虽然没直接从事新能源汽车行业,但身处燕京,也了解了许多。 The country and government truly attach great importance to the environmental protection, therefore to new energy automobile all kinds of subsidies, to factory subsidy, to consumer subsidy, even reduces the purchase tax, Li Mu believes this, not only China, is the one trend in the world, now, Tesla must walk in the front row of new energy industry, should strive for the subsidies and help of regional governments full power, as the matter stands, can let Tesla fast soaring. 国家和政府对环保确实是非常重视的,所以才会给新能源汽车各种各样的补贴,给厂家补贴,给消费者补贴,甚至减免购置税,李牧相信这不只是华夏,也是全球的一种趋势,现在,特斯拉要走在新能源行业的前列,更应该全力争取各地政府的补贴与帮助,这样一来,更能让特斯拉快速腾飞。 Elon Musk is shone by two that Li Mu said that the chicken thief such as his person has not thought, the Tesla back unexpectedly invisible super levers, can skid the giant social resource, but the premise was, good of quick and development that Tesla must develop, once otherwise other enterprises realized this super lever, certainly reckless coming in swarms. 埃隆马斯克被李牧说的两眼放光,鸡贼如他的人也不曾想到,特斯拉的背后竟然有一个隐形的超级杠杆,可以撬动巨大的社会资源,但前提是,特斯拉一定要发展的快、发展的好,不然一旦其他企业意识到这根超级杠杆,一定会不顾一切的蜂拥而至。 Li Mu continues to select him: „I what model, no matter you are studying now, ultra high-end is also good, high-end also good, you must have a thorough understanding of the technology that you need then achieve the reasonable dimensionality reduction, for example your battery, your electrical machinery, your frames and chassis, your electric control as well as all electronic system, first achieve 80 points, then do not do toward 100 points from 80 points, but must do toward 60 points from 80 points.” 李牧继续点他:“我不管你现在正在研究什么样的车型,超高端的也好、中高端的也好,你一定要把你需要的技术吃透然后做到合理降维,比如你的电池,你的电机,你的车架与底盘、你的电控以及所有的电子系统,先做到80分,然后就不要从80分往100分去做了,而是要从80分往60分去做。” „Must reduce the technical threshold and cost, thus reduces the parameter and price of entire car(riage), from the ultra high end, falls , the high end high-end, falls again mid-level, if we can make one with the Camry similar the car(riage) of price and similar comfort level, is similar to the Camry price, we lay down are winning.” “要降低技术门槛和成本,从而降低整辆车的参数和价位,从超高端,降到高端、中高端,再降到中端,如果我们能造出一辆跟凯美瑞差不多价格、差不多舒适度的车,又跟凯美瑞价格差不多,那我们躺着都赢了。” Elon Musk nods again and again: „Chief Li, your meaning I understood.” 埃隆马斯克连连点头:“李总,你的意思我明白了。” Li Mu un, said: „Similar next year, I will begin in China acquire 1-2 automobile manufacturing corporations, then according to the Tesla demand, makes the radical transformation to the production line, once in the future our car(riage)s through the test, can go into batch production immediately.” 李牧嗯了一声,说:“差不多明年,我会着手在华夏收购1-2汽车制造企业,然后根据特斯拉的需求,对生产线进行彻底改造,将来一旦我们的车通过测试,就能立刻投入量产。”
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