RINAPE :: Volume #17

#1680: Li Mu's training plan

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Li Mu hopes that can guide to become a Governor US (America) in pro- magnificent Schwarzenegger, in his opinion, this is to China, to US (America), to California and to him even to oneself, a best choice. 李牧希望能够把施瓦辛格引导成为一个亲华的美国州长,在他看来,这是对华夏、对美国、对加州、对他甚至对自己来说,最好的一个选择。 Schwarzenegger also detected the Li Mu's intention, but he was also very clear, Li Mu regarding oneself, quite therefore plug-in, this plug-in was powerful, moreover did not collect fees, the only request was to strengthen in -depth cooperation of California and China. 施瓦辛格也察觉到了李牧的意图,但他也很清楚,李牧对于自己,就相当于是一个外挂,这款外挂实力强大,而且不收费,唯一的要求就是加强加州与华夏的深度合作。 Li Mu enumerates the industrial cooperation that oneself present stage can facilitate directly to him: 李牧向他列举了自己现阶段能够直接促成的产业合作: Hollywood can carried out in -depth cooperation with own film and television base project and China Cinema and electronic ticket platform as well as YY tunes and Taobao digital right sale and other projects ; 好莱坞可以跟自己的影视基地项目、华夏院线、电子票务平台以及yytunes、淘宝数字版权销售等项目进行深度合作; The Silicon Valley software company, can the business of Zhongguancun, including Muye Science and Technology and Taobao net as well as Alipay ; 硅谷的软件公司,可以中关村的it企业合作,包括牧野科技、淘宝网以及支付宝; The Silicon Valley hardware company, can area the Shenzhen enterprise with high and new technology and electronic spare parts enterprise and OEM (original equipment manufacturer) supplier business ; 硅谷的硬件公司,可以深市一带的高新企业、电子零配件企业、代工企业合作; Cultural, software and hardware these big plates, once makes a connection with the cooperation, its back contains wins the benefit to be huge, Schwarzenegger although has not understood the economy, but can also have a limited view of sees a general idea. 文化、软件、硬件这几个大板块一旦打通合作,其背后蕴含的共赢利益非常庞大,施瓦辛格虽然没那么懂经济,但也能管中窥豹的看出一个大概。 Li Mu throws to a he more attractive cooperation base. 李牧又抛给他一个更有吸引力的合作基础。 At present, the Li Mu's Gubei Water Town project and film and television base project, has the share-holding of state-owned traveling group, both sides will cooperate very closely, in the future, Li Mu can cooperate with Schwarzenegger, takes advantage of the resources of these traveling groups, will promote the overlapping traveling of China first-tier city with California people. 目前,李牧的古北水镇项目、影视基地项目,都有国有旅游集团的参股,双方合作非常密切,未来,李牧可以和施瓦辛格合作,利用这些旅游集团的资源,推动华夏一线城市跟加州人民的交叉旅游。 The most important thing is, Li Mu has Muye Science and Technology this propaganda platform, he can definitely promote the China traveling in the US (America) Internet users, simultaneously in the China Internet users promotes the US (America) traveling again. 最重要的是,李牧有牧野科技这个宣传平台,他完全可以在美国网民里推广华夏旅游,同时再华夏网民里推广美国旅游。 Li Mu said to Schwarzenegger: „Arnold, you can consider, if the tourist income of California will grow 20% next year and even more, how many income will bring and employment posts to California, to your governor, is this big achievements?” 李牧对施瓦辛格说:“阿诺德,你可以试想一下,如果明年加州的旅游收入同比增长20%甚至更多,会给加州带来多少收入以及就业岗位,对你这个州长而言,这是多大的政绩？” Schwarzenegger hears here, immediately somewhat could not sit still. 施瓦辛格听到这里,顿时有些坐不住了。 Tourist income increase at least 20%? This is really a very huge number, but he somewhat suspected, the China current consumption level, can support so many people to go to US to travel? 旅游收入提升至少20%？这真是一个非常庞大的数字,不过他有些怀疑,华夏目前的消费水平,能支撑这么多人赴美旅游吗？ He ponders over and over, asked this question to Li Mu. 他思考再三,向李牧问出了这个问题。 Li Mu said self-confidently: „To hold red scenic site and tourist city even traveling country to have many means that including but not limited to, compiling the concept and false propaganda, excessively beautifies, and improvement performance-to-price ratio, these methods, grasp one, can succeed, if can grasp several, can obtain the enormous success.” 李牧却自信满满的说:“想捧红一个旅游景点、旅游城市甚至旅游国家有很多种办法,包括但不限于编造概念、虚假宣传、过度美化,以及提升性价比,这几种方法,把握好一个,就能成功,如果能把握住好几个,就能获得巨大的成功。” Saying, Li Mu is asking him: „Maldives, have you heard?” 说着,李牧问他:“马尔代夫这个国家,你听说过吗？” Schwarzenegger nods: „Naturally has heard, I also went to there to take vacation last year.” 施瓦辛格点点头:“当然听说过,我去年还去那里度过假。” Li Mu is asking him: „You should hear about Maldives in the view that in future how many years can submerge?” 李牧笑着问他:“那你应该听说过关于马尔代夫在未来多少年内就会沉没的说法吧？” Schwarzenegger says with a smile immediately: „Right, I watched the related report, knows this place, and is interested in it.” 施瓦辛格立刻笑道:“没错,我就是看了相关的报道,才知道了这个地方,并对它感兴趣的。” Li Mu said: „Propaganda very one set of Maldives, they use this soft writing to come to publicize Maldives soon to submerge, the beautiful scene of Maldives and not to go everywhere possibly not to have the opportunity to go vanishing forever again, people see such article not voluntarily, the association/will has a sense of urgency, always thought that must find the opportunity to go one time, not in vain life.” 李牧说:“马尔代夫的宣传很有一套,他们利用这种软文来到处宣扬马尔代夫即将沉没、马尔代夫的美景即将消失、再不去可能永远都没有机会再去,人们看到这样的文章,总会不自觉的有一种紧迫感,总觉得一定要找机会去一次,才不枉此生。” At this point, Li Mu, said slightly: „But you think, the world is so big, you did not have the place that the opportunity went to be too many for a lifetime, what without going to Maldives is? A China 9.6 million square kilometers land, at least 90% places I may not go for a lifetime, but most people cannot sane considered that this issue, they did not feel the city that oneself live even has more than 50% places they never to visit, but they felt, if this whole life does not go to island one several thousand kilometers away, this whole life white living was the same.” 说到这里,李牧微微一顿,道:“但是你想一想,世界那么大,你一辈子没机会去的地方太多了,没去过马尔代夫算什么？华夏960万平方公里的土地,至少90%的地方我可能一辈子都不会去,可是大多数人不能理智的去考虑这个问题,他们不觉得自己生活的城市甚至都有一半以上的地方他们从未踏足,但他们却觉得,如果这辈子不去一趟几千公里外的海岛,这辈子都白活了一样。” Schwarzenegger smiles awkwardly, said: „I truly was this psychology caused trouble at that time, looked like a fine and stupid romanticist mood.” 施瓦辛格尴尬一笑,说:“我当时确实是这种心理作祟,就像是一种精致而又愚蠢的浪漫主义情怀。” Li Mu nods: „This is Maldives the say/way of propaganda, the islands that entire world so many can travel, the sea level rises, speaks truth any islands to vanish, even the sea level rises were many, even Australia may vanish, but, only then Maldives thinks such propaganda way, this compiling the concept played the pinnacle.” 李牧点点头:“这就是马尔代夫的宣传之道,全世界那么多可以旅游的岛屿,海平面上升,讲道理任何一座岛屿都有可能消失,甚至海平面上升的多了,连澳洲都有可能消失,可是,只有马尔代夫想到了这样的宣传方式,这就是把编造概念玩到了极致。” Actually the same case, in China also one, that is the famous writing azure agglomeration- drum wave rain. 其实相同的案例,在华夏也有一个,那就是著名的文青聚集地-鼓浪雨。 around 200 x year, with the rapid growth of China internet industry, people start to be accustomed to through the internet understanding outside world, one day, China islands swamped into the eyes of people in the Weibo (Micro Blog), Blog and other social medias, the innumerable sounds were saying that it will vanish in future many years, therefore the burning with impatience China youth swarms floods into this islands generally, it can be said as the China first net red scenic site. 200x年前后,随着华夏互联网行业的高速发展,人们开始习惯于通过互联网了解外界,忽然有一天,一个华夏的岛屿在微博、博客等社交媒体涌入了人们的视野,无数声音都在说它在未来多少年内就会消失,于是心急如焚的华夏青年蜂拥一般涌入这座岛屿,它可以说是华夏第一个网红旅游景点。 However considering the present drum wave rain also without fire, moreover Schwarzenegger does not understand China, Li Mu would have no to say this matter. 不过鉴于眼下鼓浪雨还没火,而且施瓦辛格也不了解华夏,李牧便没有把这件事情说出来。 Schwarzenegger mused at this time: „Can we to California, as well as compile some similar concepts to the China first-tier city?” 施瓦辛格这时候若有所思的说:“那我们是不是要给加州,以及给华夏的一线城市编造一些类似的概念？” Li Mu nods, says with a smile: „Naturally, we not only need compile the concept, other methods must attempt.” 李牧点点头,笑道:“当然了,我们不但要编造概念,其他的方法也要尝试。” Saying, Li Mu was also saying: „We can propagandize the Yanjing glorious history, her unique China emperor culture, the imperial construction and Great Wall in US (America) ; Also can propagandize Hollywood, Universal Studio and Xingguang Avenue California in China, San Francisco Silicon Valley, Bay area, Golden Gate Bridge and Chinatown, here compiling the concept, excessively beautify and method of false propaganda use, first makes bilateral people's local conditions and social customs to the other side of the ocean be hopeful.” 说着,李牧又道:“我们可以在美国宣传燕京悠久的历史、她独特的华夏帝王文化、皇家建筑以及万里长城;也可以在华夏宣传加州的好莱坞、环球影城、星光大道,旧金山的硅谷、湾区、金门大桥、唐人街,在这里把编造概念、过度美化以及虚假宣传的手段都用上,先让双边民众对大洋彼岸的风土人情心生向往。” Li Mu continued: „In addition, I have an trump card.” 紧接着,李牧继续说:“除此之外,我还有一个杀手锏。” Schwarzenegger hastily asked him: „What trump card is?” 施瓦辛格急忙问他:“是什么杀手锏？” Li Mu said: „I can coordinate various resources , to promote the performance-to-price ratio that among these two places the people travel.” 李牧说:“我能协调各种资源,来提升这两地之间民众旅游的性价比。” Saying, the Li Mu analysis was saying: „The performance-to-price ratio of traveling nothing but is the transportation, lodging, diet and traveling spends these, I analyze with you one after another.” 说着,李牧分析道:“旅游的性价比无非就是交通、住宿、饮食和旅游花费这几项,我一项一项跟你分析。” „First said the transportation, I can the China airline discuss the special price route, I increased two places the traveling intention of people, to promote ample capacity demands between two places among the propaganda directly, promoted the airline booking rate and profit.” “先说交通,我可以跟华夏的航空公司谈特价航线,我通过宣传增加了两地间民众的旅游意向、直接提升了两地之间的运力需求,提升了航空公司上座率及利润。” „If the airline is willing to coordinate me to cut ticket prices between two places, trades certainly is bigger ample capacity demand, the ample capacity demand more increases, the profit of airline is higher, they can invest a bigger airplane, more airplanes to come this golden route, makes a higher profit for them.” “如果航空公司愿意配合我来降低两地间的机票价格,换来的一定是更大的运力需求,运力需求越是增加,航空公司的利润就越高,他们可以投入更大的飞机、更多的飞机来这条黄金航线,为他们赚取更高利润。” Schwarzenegger said: „We have enough assurance to guarantee that the airline is willing to cut the price?” 施瓦辛格说:“我们有足够的把握确保航空公司愿意降低票价吗？” Li Mu said with a laugh: „This world does not have the issue that money could not solve, if present, that was money has not arrived.” 李牧笑着说:“这个世界没有钱解决不了的问题,如果有,那就是钱还没到位。” Saying, Li Mu was also saying: „Again bad, I can go to discuss with the airline guarantee a minimum, their booking rates are not continuously 100%, draws an analogy, if their average occupancies are 70%, the airplane flies Yanjing to the San Francisco flight every time, can sell ten ten thousand USD, I first give them each sortie 20,000 USD, then contracts he 20% ticket sales, this was equivalent to us to attain this 20% seats at the 30% discount of normal price, their government subsidy to farmers in drought or raining incidents, I assumed responsibility for own profits and losses, if this 20% I did, I promoted to 30% and 40%, even can make them increase the flight for me specially. Sortie, even chartered airplane.” 说着,李牧又道:“再不济,我可以去跟航空公司谈保底嘛,他们的上座率也不是一直100%,打个比方,如果他们的平均上座率是70%,飞机每飞一趟燕京到旧金山的航班,可以卖十万美元,那我就先给他们每架次两万美元,然后承包他20%的票务销售,这相当于我们以正常票价的七折拿到了这这20%的座位,他们旱涝保收,我自负盈亏,如果这20%我做起来了,那我就提升到30%、40%,甚至可以让他们专门为我增加航班架次,甚至包机。” „Said the lodging again, this is easier to be solved, I believe that Yanjing and Shanghai, is San Francisco and Los Angeles, the hotel industry most time every year, is impossible to guarantee over 80% occupancy, particularly off-season time, the room vacancy rate will be higher.” “再说住宿,这个更容易解决,我相信无论是燕京、沪市,还是旧金山、洛杉矶,酒店行业每一年的绝大多数时间,都不可能保证80%以上的入住率,尤其是旅游淡季的时候,房间空置率会更高。” „If we decided that develops and promotes the bilateral traveling business, I can disburse money to take these big city each hotel 20% room resources, this 20% room resources whole year turn over to me, hotel corresponding must to me a quite considerable discount, even so, in their opinion, this also be gains, because their vacancy rate averages must be much greater than 20%.” “如果我们决定开展及推动双边旅游业务,我可以出钱拿下这几座大城市每一家酒店20%的房间资源,这20%的房间资源全年归我,酒店相应的也要给我一个比较可观的折扣,即便如此,在他们看来,这也是赚的,因为他们的空置率平均下来要远大于20%。” „I attain this 20% room resources, will be used to provide to the people of bilateral traveling completely, and lets ultra low discount that they can enjoy me to attain directly, draws an analogy, so long as we achieve these two points, will live suddenly will discover in the people of knockout machine, will fly the Shanghai traveling from Los Angeles, not only the airplane ticket will have very low discount, the expense that will stay will have the huge preferential benefit, they only enough went to a money of Canada, now enough goes to an Earth another end.” “我拿到这20%的房间资源,将全部用来提供给双边旅游的民众,并且让他们直接能够享受到我拿到的超低折扣,打个比方,只要我们做到这两点,生活在落砂机的民众忽然会发现,从洛杉矶飞到沪市旅游的话,不但机票有很低的折扣,就连住宿的费用都有巨大的优惠,他们原本只够去一趟加拿大的钱,现在够去一趟地球另一端。” „To put it bluntly, this is a wholesale again retail business of middle man, like buying the tomato, the mass the wholesale price purchases from the farm operator hand, then broke up by high retail price retail to the consumer, but I place online to operate all these, omitted massive operation costs, as the matter stands, I can based on wholesale price, only increase the little cost, then achieves zero profit to sell.” “说白了,这就是一个中间商的批发再零售业务,就像买番茄,大批量以批发价格从农场主手里购买,然后再拆散了以较高的零售价零售给消费者,只不过我把这一切放在线上运作,省去了大量的运营成本,这样一来,我可以在批发价格的基础上,只增加一点点成本,然后做到零利润卖出。” Schwarzenegger said: „Well, were you busy at work in the middle white/in vain?” 施瓦辛格说:“那这样的话,你在中间岂不是白忙活了吗？” Li Mu gives a calm smile, asked him: „You, when I said so many to you, wants to gain the money of an airplane ticket and hotel? Of course not! As a patriotic China person, I want certainly to help the tourism industry of China first-tier city make a contribution, not only wants to let China first-tier city the rapidness of tourism industry development, wants them to be able with the international tourism market depth trail connection ; But as the friend, I also wants to give you a taking office big present, helping you do some to let the achievements that the California People praised, making money too to be to me easy, if I really want to make this change, the direct arrangement did, why was I busy preparing in the middle?” 李牧淡然一笑,反问他:“你当我跟你说这么多,是想赚一点机票和酒店的钱吗？当然不是！作为一个爱国的华夏人,我当然想帮华夏一线城市的旅游产业做点贡献、不但想让华夏一线城市的旅游产业发展的更快,也更希望它们能与国际旅游市场深度接轨;而作为朋友,我也想送你一个上任大礼,帮你做点能让加州民众交口称赞的政绩,赚钱对我来说太容易了,如果我真想赚这点小钱,直接安排手下去做就可以,我何必在中间忙前忙后？” Schwarzenegger knows Li Mu said is the truth, to Li Mu, to China advantageously possibly is first, next is to oneself advantageous, but so, this still enough makes his excited even. 施瓦辛格知道李牧说的都是实话,对李牧来说,对华夏有利可能是第一位的,其次才是对自己有利,不过即便如此,这也足够让他兴奋的了。 At this time, Li Mu also said: „To most people, the travel biggest expenses is the airplane ticket and hotel, after these two disbursements markedly reduce, not only can bring the enormous appeal to them, but can also make them maintain higher power of consumption.” 这时候,李牧又道:“对绝大多数人来说,旅行最大的开销就是机票和酒店,这两块支出明显降低之后,不但能够给他们带来巨大的吸引力,还能够让他们保持更高的消费能力。” „This seems like, I planned five thousand USD to be used to travel, go to a China original airplane ticket hotel probably to need three thousand USD, my remaining two thousand USD are used to make merry as well as shop in the area, but, goes to the China airplane ticket hotel to fall two thousand USD to be even lower now, in my budget, will be used to make merry and budget of shopping in the area will promote to three thousand USD and even more, where this sum of money did Zuizhong go to?” “这就好像,我原本规划了五千美元用来旅游,去一趟华夏原本的机票酒店可能需要三千美元,那我剩下的两千美元用来在当地吃喝玩乐以及购物,但是,现在去华夏的机票酒店降到了两千美元甚至更低,那我的预算里,用来在当地吃喝玩乐以及购物的预算就会提升到三千美元甚至更多,这笔钱最终去了哪里？” Schwarzenegger said pleasantly surprised: „This sum of money Zuizhong flowed in gdp of this city!” 施瓦辛格惊喜的说:“这笔钱最终流入了这个城市的gdp！” Li Mu hit a sound to refer to: „Said was too right! This is a basis of city traveling output value is, if you are interested, this matter I returned to China, moves immediately.” 李牧打了个响指:“说的太对了！这就是一个城市旅游产值的根本所在,如果你有兴趣,这件事等我回到华夏,就立刻动起来。”
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