RINAPE :: Volume #17

#1651: Carrying a rod and asking for punishment

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Li Mu makes Twitter completely relieve the limit to the Mars keyword , because Zhao Kang water army has prepared fully the ground on global internet. 李牧之所以让twitter彻底解除对玛氏关键词的限制,是因为赵康的水军已经在全球互联网上做足了铺垫。 Now, in the network all wants to scold the Mars Internet users, the giant public opinion raging tide gathers the full water like the dam, opens the sluice gates to turn on the water and make them shatter the good opportunity of opponent. 现在,网络上全是想骂玛氏的网民,巨大的舆论狂潮如同水坝里蓄满的水,正是一个开闸放水、让他们冲垮对手的好机会。 Since the Internet users want to scold Mars, that must have the foothold, therefore he makes the technology restore Mars all officer slightly contents, the contents of these officer slightly issues, each is the foothold that the Internet users attack. 既然网民想骂玛氏,那就一定得有落脚点,所以他才让技术把玛氏所有的官微内容都恢复,这些官微发布的内容,每一条都是网民攻击的落脚点。 When Mars discovered, a wave of scolding sound comes in swarms, their first matter starts preparing to make the official announcement immediately, however the sorrowful discovery, Muye Science and Technology lifted the keyword limit, to restore their Twitter content, but, has not published the content to them the jurisdiction. 当玛氏发现,如潮的骂声蜂拥而至的时候,他们第一件事就是立刻着手准备发布官方声明,但是悲哀的发现,牧野科技只是解除了关键词限制、恢复了他们的twitter内容,但是,并没有给他们发表内容的权限。 In other words, they what content cannot issue now, from deaf and mute, turned mutely, but not deaf. 也就是说,他们现在什么内容都发布不了,从又聋又哑,变成了哑而不聋。 The mutes, are actually not the deaf people, this to Mars, cannot be painful simply, the entire world scolded itself, but cannot answer back from the start. 哑巴,却不是聋子,这对玛氏来说,简直不能再痛苦了,全世界都来骂自己,可自己压根就不能还嘴。 Neil eyes looks at tens of thousands of wickedness comment to come in swarms, anxious like like ants on a heated pan, the personnel who his hastily ordering lets the responsible Twitter operation hurries to erase all commentaries, when their operations personnel attempts delete actually discovered, the click deletes, system only pops up one line of prompts: „Request overtime, please try later.” 尼尔眼看着数以万计的恶评蜂拥而至,急的如同热锅上的蚂蚁,他急忙下令让负责twitter运营的人员赶紧删掉所有评论,但是当他们的运营人员尝试删除的时候却发现,点击删除,系统只弹出一行提示:“请求超时,请稍后再试。” Neil interrogated angrily: „What meaning is request overtime?” 尼尔愤怒的质问:“请求超时是什么意思？” Shaking the head of a technical person in charge face compels ignorant, said: „This I not am quite clear, possibly was the Twitter official had/left what technical question.” 技术负责人一脸懵逼的摇了摇头,说:“这个我也不太清楚,可能是twitter官方出了什么技术问题。” Neil knits the brows, immediately said: „You use individual account number to try to delete the commentary!” 尼尔皱了皱眉,随即说道:“你们用个人账号试一下能不能删除评论！” Technical person in charge arranges the staff to test immediately, several tests found, in individual deletes the commentary to be simple, the click will delete each time successfully, does not have anything to request the prompt of overtime, the success ratio 100%. 技术负责人立刻安排员工进行测试,几次测试发现,个人号里删除评论非常简单,每次点击都会成功删除,根本不存在什么请求超时的提示,成功率100%。 When Neilton understands, oneself was planned by Li Mu. 尼尔顿时明白,自己又被李牧算计了。 His hastily said: „Quickly, we empty all Twitter contents, do not publish the opportunity of wickedly commenting to the netizen!” 他急忙说:“快,我们自己清空所有twitter内容,不要给网友发表恶评的机会！” Operations personnel hastily complies, but quick then sorrowful discovery, click deletion Tweets time, pops up that prompt similarly, informs them to request the overtime. 运营人员急忙照做,但很快便悲哀的发现,点击删除推文的时候,也同样弹出那种提示,告知他们请求超时。 The heart disease that almost Neil air/Qi sends, Li Mu this was also too ruthless, was not deleted the commentary by oneself, was not deleted the Tweets by oneself, didn't this clarify to oneself dry in the sun is scolded here? 尼尔气的几乎心脏病发,李牧这也太狠了吧,不让自己删评论,也不让自己删推文,这不是摆明要把自己晾在这里挨骂吗？ Moreover, Twitter has not closed the jurisdiction of Mars deletion commentary, not to close them to delete oneself Tweets obvious obvious the jurisdiction, but with this way of seeming like the technical breakdown comes the tactful achieving goal, in Neil opinion simply sinisterly. 而且,twitter没有明摆着关闭玛氏删除评论的权限、也没有明摆着关闭他们删除自己推文的权限,而是用这种看似技术故障的方式来委婉的达到目的,在尼尔看来简直阴险至极。 Neil resents hard to endure, fenced to write a statement personally, was issued the Muye Science and Technology public relations department by own public relations person in charge directly. 尼尔心里愤恨难忍,亲自操刀写了一个声明,让自己的公关负责人直接发给了牧野科技的公关部。 In this statement, condemnation Muye Science and Technology of Neil righteousness expression closes them to operate the jurisdiction intentionally the approach, and strongly requests Muye Science and Technology to them an explicit explanation, will otherwise draw support from the media to protest. 在这份声明中,尼尔义正言辞的谴责牧野科技故意关闭他们操作权限的做法,并强烈要求牧野科技必须给他们一个明确的解释,否则将借助媒体抗议。 Muye Science and Technology public relations department after receiving mail, first inquired Li Mu, facing the protest and threat of Mars, Li Mu was light smiles, said: „You reply their, said that this completely because of the technical breakdown that the Mars official Twitter instantaneous commentary quantity too causes greatly, we positively are solving, asking them to forgive much . Moreover, suggested while convenient they complete the enterprise image and crisis public relations, otherwise always brings such much netizen commentaries frequently, will bring the difficulty to us.” 牧野科技公关部在收到邮件之后,第一时间询问李牧,面对玛氏的抗议和威胁,李牧只是淡淡一笑,说:“你回复他们一下,就说这完全是因为玛氏官方twitter的瞬间评论量太大而导致的技术故障,我们正在积极解决,请他们多多包涵,另外,顺便建议他们做好企业形象以及危机公关,否则总是频繁引发这么大量的网友评论,也会给我们带来困扰。” The Muye Science and Technology public relations department the Li Mu's original words, gives Mars by English reply immediately, when Neil, sees this reply including other Mars executives time, spitting blood of climate. 牧野科技公关部门立刻将李牧的原话,以英文回复给了玛氏,当尼尔,包括玛氏其他高管看到这篇回复的时候,顿时气的吐血。 Li Mu actually said that this is because Mars does trigger the breakdown that much commentaries had?! Mars also wants to interrogate that Li Mu, forces Li Mu to solve this problem, moreover truly guessed correctly that Li Mu may play the rubber ball, for example he may kick possibly to play the technical department the rubber ball to the public relations department and public relations department the rubber ball, the technical department kicks Business or other departments the rubber ball again, but they have a dream also didn't expect, this ball was played to return to itself on by Li Mu unexpectedly directly, moreover is such big effort! 李牧竟然说这是因为玛氏引发了大量评论才出现的故障？！玛氏本来还想质问李牧、逼迫李牧解决这个问题,而且也确实猜到李牧可能会踢皮球,比如他可能会把皮球踢给公关部、公关部可能会把皮球踢到技术部,技术部再把皮球踢到商务或者其他部门,可他们做梦也没想到,这球竟然被李牧直接踢回到了自己身上,而且还是这么大的力度！ Li Mu advances on all responsibility Mars all of a sudden, said that is their reputation is too bad, together so many netizens come in swarms scolded them, therefore had/left the technical question, but also suggested that they completed the enterprise image and crisis public relations, this was a foot kicks the ball simply vigorously directly in their crotch section. 李牧一下子把所有的责任都推到玛氏身上,说就是他们名声太差、以至于这么多网友一起蜂拥而至的骂他们,所以才出了技术问题,还建议他们做好企业形象以及危机公关,这简直就是大力一脚直接把球踢在了他们的裆部。 Neil complexion is extremely ugly, has a dream also didn't expect, Li Mu can make the response that is not concerned about face unexpectedly . Moreover, what is most hateful, oneself clearly know that he is lying, but means do not have. 尼尔脸色极其难看,做梦也没想到,李牧竟然能做出这么不要脸的回应,而且,最可恨的是,自己明知道他在撒谎,可是偏偏一点办法都没有。 The words spoke in this, what to do but can also? If continues to play the ball to Li Mu, that will only encounter a Li Mu more vigorous counter-attack, in comparison, they play the ball to the Li Mu's effort, is three -year-old child practices to pass, effort that but Li Mu plays the ball, is Robert Carlos free kick bombards the gate simply again! 话都说到这份上了,还能怎么办？如果继续把球踢给李牧,那只会遭到李牧更大力的反击,相比之下,他们把球踢给李牧的力度,也就是三岁小孩练习传球,可李牧把球踢回来的力度,简直就是罗伯特・卡洛斯任意球重炮轰门！ In this case, the ball that Mars open became the opposite party to attack own weapon, they only want to hurry to hug the ball, cannot make the ball roll to the Li Mu under foot again. 这种情况下,玛氏自己开出去的球都成了对方攻击自己的武器,他们只想赶紧把球抱起来,死活也不能再让球滚到李牧脚下。 However, this also means, Neil's all methods, became the child's play in front of Li Mu's. 不过,这也意味着,尼尔所有的手段,在李牧的面前都成了儿戏。 Now Mars negative run all over the place, the company does not have the way issue, even if a public statement, this simply is in global 500 enterprises, has not had the tragedy, to any global 500 enterprises, they have the perfect organizational structure, the strong professional ability and top public relations ability, can say, global 500 enterprises, are in the global innumerable enterprises, truly top senior driver. 现在玛氏的负面满天飞,公司却没有途径发布哪怕一个公开声明,这简直是世界500强企业里,从来没有发生过的惨剧,对任何一家世界500强企业来说,他们都有着完善的组织架构、强大的业务能力以及顶尖的公关能力,可以说,世界500强企业,是全球无数企业中,真正顶尖的老司机。 But, who didn't expect, Mars such „senior driver”, in one time ordinary to cannot unexpectedly the ordinary storehouse process but actually in the accident, a foot accelerator hit the pillar, the pulp that the car(riage) hit, the pillar trifling thing did not have. 可是,谁也没想到,玛氏这样的“老司机”,竟然在一次普通到不能再普通的倒库过程中出了事故,一脚油门撞到了柱子,车撞的稀巴烂,柱子屁事都没有。 Media although is not willing to help the Mars voice enrage Li Mu, but they are willing to stand in the God angle of view, conducts to aggravate the situation general taunting to Mars. 媒体虽然不愿意帮玛氏发声来激怒李牧,但他们愿意站在上帝视角,对玛氏进行火上浇油一般的冷嘲热讽。 Therefore the major economical media publish the article, Mars this time „bumps porcelain marketing” around a series of cause and effect, defines as in the past ten years, stupidest corporate marketing and public relations behavior and negative case of textbook level, as Mars CEO, Neil was carried the review to interrogate by the major media directly, since the media counted he show operation, gave him to define five crimes. 于是各大经济媒体纷纷发表文章,将玛氏这次“碰瓷营销”前后一系列的前因后果,定义为近十年来,最愚蠢的企业营销与公关行为、教科书级的负面案例,作为玛氏的ceo,尼尔被各大媒体直接拎出来点评批斗,媒体细数了他一路以来的骚操作,给他定义了五宗罪。 First, judged that made a mistake the Li Gouzi (Dog Child) Weibo (Micro Blog) potential value, the error good opportunity in the auction, sees him to be shortsighted sufficiently ; 第一,判断错了李狗子微博的潜在价值,在拍卖中错失良机,足以看出他目光短浅; Second, to rub the heat degree does not hesitate to bump porcelain Muye Science and Technology, offends influence enormous Li Mu, saw sufficiently he absolutely does not have the sense of awe ; 第二,为了蹭热度不惜碰瓷牧野科技,得罪影响力极大的李牧,足以看出他完全没有敬畏之心; Third, Muye Science and Technology ordered them stopped bumping the porcelain marketing the time, but also is still committing a crime, even resisted stubbornly, saw him sufficiently radically on does not have any overall perception ; 第三,牧野科技勒令他们停止碰瓷营销的时候,还在顶风作案,甚至顽抗到底,足以看出他根本就没有什么大局观; Fourth, Muye Science and Technology blocked the public opinion of media comprehensively, deadlocked the Mars voice channel completely, but Neil has not repented and continued promptly to resist stubbornly, saw sufficiently he judges the unclear situation completely ; 第四,牧野科技全面封锁了媒体的舆论,完全锁死了玛氏的发声渠道,可尼尔还不及时悔改、继续顽抗,足以看出他完全判断不清形势; Fifth, as market value over hundred hundred million USD enterprise CEO, Neil can advance in such passive aspect Mars step by step , indicating that this person does not have to make a CEO basic quality. 第五,作为一家市值过百亿美元的企业ceo,尼尔能一步步把玛氏推到这么被动的局面中,足见这个人根本就不具备做一个ceo的基本素质。 Opinion of five crimes, the entire enterprise circle and financial circle, are greatly disappointed to Neil, since Wall Street has even defined Neil as of the 21 st century worst CEO, makes Neil's aspect in industry extremely passive all of a sudden. 五宗罪的言论一出,整个企业圈、金融界,都对尼尔大失所望,华尔街甚至把尼尔定义为21世纪以来的最差ceo,一下子就让尼尔在行业里的局面极其被动。 These watch the fun do not dislike the matter major media to further add fuel to the flames, making the Mars prestige globally fall suddenly, Neil then realized truly, oneself held a big basket. 这些看热闹不嫌事儿大的媒体进一步推波助澜,使得玛氏在全球范围内的声誉暴跌,尼尔这才真正意识到,自己到底捅了一个多大的篓子。 Neil thorough is hurried at this time. 尼尔这个时候已经彻底慌了。 This time matter, influence, degree that far ultra Neil has been able to control, now the Mars losing battle has decided that in a complete mess that own reputation has also destroyed, this time is really a double loss. 这次的事情,影响力之强,已经远超尼尔能够把控的程度,现在玛氏败局已定,自己的名声也已经毁的一塌糊涂,这次真的是赔了夫人又折兵。 Mars board president at this time angry telephones, opens the mouth on right in the face gave scolding Neil, then warned that he must solve this problem in the shortest time, moreover must become reconciled with Li Mu, will otherwise terminate Neil's CEO term ahead of time. 玛氏的董事会主席这个时候愤怒的打电话来,一开口就劈头盖脸的把尼尔痛骂了一顿,然后警告他必须在最短的时间内解决这个问题,而且必须跟李牧握手言和,否则将提前终止尼尔的ceo任期。 Neil is very clear, this Mars is bogged down in difficulties, almost because, if oneself were driven away by Mars, then almost will not have the opportunity to find the appointment of another big enterprise CEO in the future, own name will be known very well by the world in the entire undertaking circle and investment circle, all enterprises and capital like hiding the plague will hide from themselves, oneself have the opportunity that possibility this whole life has not stood up from failure. 尼尔心里很清楚,这次玛氏陷入困境,几乎都是因为自己,如果自己被玛氏赶走,那么未来自己几乎没有机会找到另一份大企业ceo的任命,自己的名字会在整个创业圈、投资圈被世人所熟知,所有企业、资本都会像躲瘟疫一样躲着自己,自己有可能这辈子都没有翻身的机会。 Thinks of here, Neil flustered and feared, hastily must have the contact with Li Mu, apologized to Li Mu through the telephone, however his request, was rejected by Li Mu's. 想到这里,尼尔又慌又怕,急忙要跟李牧取得联系,通过电话向李牧道歉,但是他的这个请求,遭到了李牧的拒绝。 Muye Science and Technology rephrased in own words to him Li Mu's accounted orally: „If wants to communicate, that makes Mars stock most that people come out with me to chat, as for Neil, suggested where he from comes, but where also returns goes.” 牧野科技向他转述了李牧的口述:“如果想沟通,那就让玛氏股份最多的那个人出来跟我聊,至于尼尔,建议他从哪来的,还回哪去。” Neil after seeing Muye Science and Technology has the reply that is despising and despising, departs from the norm, actually has not been angry completely. 尼尔在看到牧野科技带着轻蔑和鄙夷的回复之后,一反常态的,竟然完全没有生气。 It is not angry incessantly, his whole person previous rampant arrogance of actually vanishes into thin air immediately, he understands now finally oneself and Li Mu's disparity actually big, oneself although made contact with a good platform, but Li Mu is actually a founder in bigger platform, disparity, far more than long distance. 不止是不生气,他整个人先前的嚣张气焰却顿时烟消云散,他现在终于明白自己与李牧的差距究竟有多大,自己虽然搭上了一个好平台,但李牧却是一个更大的平台的缔造者,这其中的差距,何止十万八千里。 Even if makes the Mars boss and major stockholder go with Li Mu to chat, they still lower incessantly a head compared with Li Mu, let alone his CEO. 就算是让玛氏的老板、大股东去跟李牧聊,他们也要比李牧低了不止一头,更何况他一个ceo。 After Neil was rejected by Muye Science and Technology, the Muye Science and Technology reply content had passed to the ear of Mars board president, he wishes one could to tear to shreds Neil at this moment, actually also has to first concentrate on at the matter of primary importance. 就在尼尔被牧野科技拒绝之后,牧野科技的回信内容已经传到了玛氏董事会主席的耳中,他此刻恨不得将尼尔碎尸万段,却也不得不先把精力放在最重要的事情上。 Quick, Muye Science and Technology then receives the mail that the Mars board president and Mars true big boss sends, in mail he apologized to Li Mu repeatedly, and stated actions that on own initiative certainly will punish Neil, but Li Mu actually to his excuse snorting disdainfully. 很快,牧野科技便收到玛氏董事会主席、玛氏真正的大老板发来的邮件,邮件中他反复向李牧道歉,并且主动声明一定会严惩尼尔的所作所为,可李牧却对他的说辞嗤之以鼻。 Afterward, he said to public relations department person in charge: „Gives him to reply in writing, tells him China to have an idiom, is called to carry a rod and ask for punishment, as for is what meaning, making he himself estimate!” 随后,他对公关部负责人说:“给他回信,告诉他华夏有一个成语,叫做负荆请罪,至于是什么意思,让他自己揣摩去吧！”
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