NeilbeforebecomingMarsCEO, overtenyears of bigcompanymanagement positionexperiences, but, hisexperienceallin the offlinereal economy, it can be said thatknows nothingtointernet.
尼尔在成为玛氏ceo之前,有超过十年的大公司管理岗位经验,但是,他的经验全在线下实体经济,对互联网可以说是一窍不通。
After Li Muas well ashisMuye Science and Technologyrise, the globalreal economypractitioner'sconcernoverinternetclearlyincreases, senior managerial stafflikeNeil, isthese1-2 years startsto pay attention tointernet, but, theirpresent stagecanpay attention, business modelas well assuperficialoperationrule that butinternetpresents, as forinvolves the technology and algorithmleveltruly, heknows nothing.李牧以及他的牧野科技崛起之后,全球实体经济从业者对互联网的关注明显增多,像尼尔这样的高级管理人员,也都是这1-2才开始关注互联网,但是,他们现阶段能关注到的,只是互联网呈现出来的商业模式以及肤浅的运营规则,至于真正涉及技术、算法层面的,他还是一窍不通。Heis not clear, why the namesas well asallproduct of oneselfcompanywere shielded, butthatdisclosingarticle that is floodingvarioustypes of blackmaterials was actually not shieldedcompletely, but the technical personnelactuallysaw the multiple designs of algorithm.
他不明白,为什么自己公司的名字以及所有产品名都被屏蔽了,可那篇充斥着各种黑料的爆料文章却完全不被屏蔽,但是技术人员却从中看到了算法的多重设计。Ifmakes the computercarry out the soleinstruction, itabsolutelyinanybodyandothermachineexecutions the worldis thorougher, makingitshieldMars, itwill certainly see that Marsshields, whywas instead not shieldedas for the blackmaterial, thatinevitablyisalsoonealgorithmsetininside, oncetriggeredthisset of logic, itin the setting of priority, be higher than the ordinaryalgorithm.
如果让计算机执行单一指令,它绝对比世界上任何人和其他机器执行的都要彻底,让它屏蔽玛氏,它就一定会见到玛氏就屏蔽,至于为什么黑料反而不被屏蔽,那必然是还有一个算法套在里面,而且一旦触发了这一套逻辑,它在优先级的设定上,要比普通的算法更高。Twodifferentcustoms of thisperson, for example, Zhang Sanunder normal circumstances, eats the stuffed dumpling to have the vinegarprobably, butthere isin a situation of liquor, is not jealous.
这就好像一个人的两个不同习惯,比如,张三在正常情况下,吃饺子一定要有醋,但是有酒的情况下,决不吃醋。Seeminglyeats the stuffed dumpling to have the custom of vinegarto be suitable for the surfacebeing broader, but, hisprioritycannot compareto drink.
看起来吃饺子一定要有醋的这个习惯适用面更广一些,但是,他的优先级是比不上喝酒的。Trades an analogyagain, HanMeimeispare tireisWang Ming, inLi Leileihas not vindicatedbeforeher, temporarilygirlfriend who sheis willingto beWang Ming, but once Li Leileivindicatedto her shewill chooseLi Leileiwithout hesitation.
再换个比方,韩梅梅的备胎是王明,在李雷雷没有向她表白之前,她愿意暂时做王明的女朋友,可一旦李雷雷向她表白,她就会毫不犹豫的选择李雷雷。Meets the Marskeywordto shield, thislogiclooks likeWang Mingto makeHanMeimeispare tiretemporarily, now, the blackmaterialhas the Marskeywordactually is not shielded, thislogicisLi Leilei'svindicating.
遇到玛氏的关键词就屏蔽,这条逻辑就像是王明暂时做韩梅梅的备胎,现在,黑料有玛氏的关键词却没有被屏蔽,这条逻辑就是李雷雷的表白。
The Marstechnology managerwantsto know that now, isLi Leilei'svindicatinglogic, matchingwhattrigger condition.玛氏的技术经理现在想知道的,就是李雷雷的表白逻辑,到底搭配什么样的触发条件。If the trigger conditionhasBossug, thatMarscouldholdBossugto break through the algorithmdefense of Muye Science and Technology.
如果触发条件本身有bug,那玛氏或许能够抓住bug突破牧野科技的算法防御。Therefore, hemodified in whichletter of entire chapterarticle, thenused a Twitteraccount number of newregistrationto issueit.
于是,他改动了整篇文章的其中一个字母,然后把它用一个新注册的twitter账号发布了出去。
The contentjustissued,hemakesanothercolleagueexaminewith the account number of newregistration, finally the opposite partygiveshisfeedbackis: „InyournewTwitteranythingdoes not have.”
内容刚发布,他就让另一个同事用新注册的账号去查看,结果对方给他的反馈是:“你的新twitter里什么都没有。”
The technology managersomewhatflustered, hishastilyduplicated the original text, thistime, hehas not changedanyoriginal textcontent, butaddedcaptionsinbehind, laterheissuedagain,makinganothercolleagueexamine, the opposite partygiveshisresultis: „Myanythingcould not see,looking fromhere, your account numberhas not issuedanycontent.”
技术经理有些慌了,他急忙又把原文复制了一遍,这一次,他没有改任何原文内容,而是在后面加了一个字幕,随后他再次发布,让另一个同事去查看,对方给他的结果是:“我还是什么都看不到,从我这里看,你这个账号还没有发布任何内容。”
The technology managersighedimmediately, dejectedshaking the head, in the mouthmuttered: „Theirthis was really ruthless.”
技术经理顿时叹了口气,颓然的摇了摇头,口中喃喃道:“他们这一手实在是太狠了。”Neilpuzzledasking: „What are yousaying? Thiswhat's the matter?”
尼尔一脸不解的问:“你到底在说什么?这到底是怎么回事?”Technology managerlooks atNeil, saidearnestly: „Muye Science and Technologytrulyshielded all our keywords, canavoidthisshieldlogic the meanshavingoneonly.”
技术经理看着尼尔,认真的说:“牧野科技确实是屏蔽了我们所有的关键词,唯一能够避免这个屏蔽逻辑的办法只有一个。”Neilhastilyasked: „Whatis?”
尼尔急忙问:“是什么?”
The technology managersaid: „Publisheshisarticleexactly!”
技术经理说:“就是一字不差的发表他的这篇文章!”„What?!” When Neiltonfears, long timetakes off/escapes the tastes: „Yourmeaningis, to makeourkeywordsnot be shielded, content that publicationthis that is left intactfilledournegative report? Can Iadd ononeinbehind of thispartial content‚theseamtalk nonsensecompletely’?”
“什么?!”尼尔顿时惊住,半晌才脱口道:“你的意思是,如果想让我们的关键词不被屏蔽,只有原封不动的发表这篇充满了我们负面新闻的内容?那我能不能在这部分内容的后面加上一句‘这些全部都是扯淡’?”„Cannot.” The technology managershakes the head, said: „Even ifyouchangeandincrease a letterandcharacter, thisarticlewill be shielded, exactduplicationthisarticlecandodge the shieldlogic.”
“不能。”技术经理摇了摇头,说:“哪怕你更改、增加一个字母、字符,这篇文章都会被屏蔽,只有一字不差的复制这篇文章才能规避屏蔽逻辑。”Saying, the technology managerwas also saying: „Ichange a view, Marsas well as all our productshieldedkeywords, only theninthisarticle, will be seenby the Twitteruser, otherallsettlementswill be shielded.”
说着,技术经理又道:“我换一个说法,玛氏以及我们所有产品被屏蔽的关键词,只有在这篇文章里,才会被twitter的用户看到,其他的所有相关内容都会被屏蔽。”Neilfeelsoneselfforehead, saiddesperately: „Thatin other words, later the Twitternetizenseesusagain, can only bethisarticle?”
尼尔摸着自己的额头,绝望的说:“那也就是说,以后twitter的网友再看到我们,只能是这篇文章?”
The technology managernods: „Right.”
技术经理点了点头:“没错。”Neilfeltall of a suddenwhole persondizziness, after long time, hisviolent angersaid: „Mother, but can also playlike this? Did Li Mualsoreallywork asis the God in Twitter?”
尼尔一下子感觉整个人都眩晕了起来,半晌后,他暴怒道:“妈的,还能这样玩?李牧还真当自己是twitter里的上帝了?”
The technology managersaidreluctantly: „Mr.Neil, Twitteris the Li Mu'sproduct, inthisallprinciples, logicandalgorithmturn over tohimto control, therefore, hetrulyis the God in Twitter, looks likeGM in Game, youwantoneto be goodto equip, could playday and night for a year, but he best quality goodsequipment that wants a no one to exceed, onlyneedsto knockoneline of codes, invirtual world that hecreates, heisGod, butwe, butisoneparasites an onlyinsectinhisvirtual world.”
技术经理无奈的说:“尼尔先生,twitter是李牧的产品,这里面的一切原则、逻辑、算法都归他掌控,所以,他确实是twitter里的上帝,就像是游戏里的gm,你想要一身好装备,可能要没日没夜的玩一年,可他想要一身无人能超越的极品装备,只需要敲一行代码就可以,在他创造的虚拟世界里,他就是上帝,而我们,不过就是一只寄生在他的虚拟世界里的一只虫子。”Neilthensuddenly realize.
尼尔这才恍然大悟。OneselfandLi Mu, is not in the samedimension.
自己和李牧,根本就不在同一个次元里。MarsandMuye Science and Technology, are not the enterprises of samedimension.玛氏和牧野科技,更不是同一个次元的企业。althoughMars is also the market valueoverhundredhundred millionUSDjumbos, but, itsalmost allassetsandstrengthscentralizedinoffline, a Muye Science and Technologyround of market value, possibly is also Marsseveraltime or more than tentimes, but, mustdiscuss the onlineasset and strength, is stronger than unmeasurableMars.虽然玛氏也是市值过百亿美元的巨无霸,但是,它几乎所有的资产与实力都集中在线下,牧野科技轮市值,可能也就是玛氏的几倍或者十几倍,但是,要论线上的资产与实力,比玛氏强出无边际。But the Hyundai / modernsociety, the bickering is also good, the propaganda war, hits, hitis the informationdeliveryability, it is a pity that Mars, the abilitydoes not havein this regard.
而现代社会,口水战也好、宣传战也罢,打来打去,打的就是信息投放能力,遗憾的是,玛氏在这一点上,能力全无。
The armies of thistwocompletelydifferenttimebattleprobablymutually, Marslooks likeNapoleon of peak, in its domainandthatmainland, heis invincible, Muye Science and TechnologyisHyundai / modernandTrinity the powerfularmy, itwhenattackstoNapoleon, does not needto set outanyground forcescompletely, depends upon the air strike and long-distanceattack, makesNapoleondiewithout the burial groundsufficiently, evenbeforedying, heandhisarmy, are unable to gettrueputting in an appearancewiththisHyundai / modernarmy.
这就好像两个完全不同时代的军队相互作战,玛氏就像是巅峰时期的拿破仑,在它的那个领域、那片大陆,他战无不胜攻无不克,牧野科技则是一支现代化、三位一体的强大部队,它在向拿破仑进攻的时候,完全不需要出动任何地面部队,依靠空中打击和远程打击,就足以让拿破仑死无葬身之地,甚至在死之前,他和他的大军,都无法与这支现代化军队打上一个真正的照面。Therefore, in this case, howMarsplaysis impossibleto succeed.
所以,在这种情况下,玛氏怎么玩都不可能成功。Neildiscoversnow,actuallyMarsdoes not even have the qualificationswith a Li Muwar, in the face of the Li Mustrongfirepower, Mars„army”evenwas hung the opportunity of hittingnot to have, was slaughteredby the large surface areadirectly.
尼尔现在才发现,其实玛氏甚至都没有资格跟李牧一战,在李牧强大的火力面前,玛氏的“大军”甚至连被吊打的机会都没有,直接就被大面积屠杀。Least bitright to speak of Marsoninternetdoes not even have, light/onlybyownfoodbusiness, hitswithMuye Science and Technologywithwhat? Mustoneachpackage of doggraincatgrains, eachchocolatesticksandeachpackage of marble-shaped chocolatesinsealhow manywords that scoldedMuye Science and Technology? Accusesthemto bully the person?玛氏在互联网上连半点话语权都没有,光靠自家的食品生意,拿什么跟牧野科技打?难道要在每一包狗粮猫粮、每一条巧克力棒、每一包巧克力豆上印上几句骂牧野科技的话?指责他们欺负人?Ok, othersMuye Science and Technologyfrom beginning to end, evendoes not have the publicresentmentMars, otherswarnedin secret the mediado not compelblindly, theninownplatformMarsto the shield, to the average consumer, theirMuye Science and TechnologyresentmentMarswordshas not heard.
算了吧,人家牧野科技从头到尾,甚至都没有公开怼过玛氏一句,人家只是私底下警告媒体不要瞎逼逼,然后在自己的平台里把玛氏给屏蔽了而已,对普通用户而言,他们连一句牧野科技怼玛氏的话都没听到过。In such a case, Mars can only eathugebeing unable to speak out about one's grievances.
在这样的情况下,玛氏只能吃一个天大的哑巴亏。WhenNeilrealizedfinallyownaspectpassive, prestige of Marsonglobalinternet, is droppingrapidly.
就在尼尔终于意识到自己的局面有多被动的时候,玛氏在全球互联网上的声誉,正在迅速跌落。Thatblackmaterialgreatlyabout the collection, seemed like the strongboostin secret, crazydisseminationin the Twitterworld, even some mediaandwebsite of watching the funregarded the newsto taketo cook upit, the consumerconcentratedto seemassively the scandalaboutMars, moreover happened in the differentscandals of variousproductlines, shockwasveryintense, direct result that itcaused, wasmakes the consumerhave the powerfulpsychological suggestiontoMars, alwaysthought that thiscompanywas very far-fetched.
那篇黑料大合集,似乎是得到了强大的暗中助力,在twitter的世界里疯狂传播,甚至一些看热闹的媒体、网站都把它当成新闻拿出来炒一炒,消费者集中看到大量关于玛氏的丑闻,而且是发生在各条产品线的不同丑闻,这其中的震撼是非常强烈的,它导致的直接结果,就是让消费者心里对玛氏产生强大的心理暗示,总觉得这家公司特别的不靠谱。Noenterprisecanundertake such powerfulandcrowdednegativetide, even if the populacesuchgiant, alsocannotbe hardsimultaneously the anti-manyscandals, considers, is only an emissiongatemakesthembadly battered, ifblew out the engineto burn the engine oil and gear boxdeathtwinkleandcrankshaft rupture, to reducewith, a set of kid and test resultfabricationandaerocystduring the same periodagainmassivelyhassafety dangerwait/etcscandals, the populace were also very difficultto shoulder.
没有哪一家企业能够承担这么强大、密集的负面浪潮,哪怕是大众这样的巨擘,也不能同时硬抗多个丑闻,试想一下,光是一个排放门就让他们焦头烂额,如果同时期再大量爆出发动机烧机油、变速箱死亡闪烁、断轴、减配、套娃、测试结果造假、气囊存在安全隐患等等丑闻,大众也很难扛得住。
An enterprise, are mostat the same time can only deal with a bigscandal, ora fewordinaryscandals, but, has no enterprise to deal with the numerous scandalscertainlysimultaneously, anyin the enterprise that somestagedeals with the numerous scandalssimultaneously, almostdiedwithout exception.
一家企业,同一时间最多只能应付一件大丑闻,或者少数几件普通丑闻,但是,绝无任何一家企业能够同时应对大量丑闻,凡是在某个阶段同时应对大量丑闻的企业,几乎无一例外都死了。Even if calledfather'sBoss Mabymanypeoplein the future, is only platformcounterfeit goodsoriginal sin, makeshimeveryaccept the foreign mediavisit the timeonetimemustpubliclybe inquired aboutonetime, as can be seen, Boss Mastillgot so far asin a terrible fixby the platitudes of thisrelapse, afterward, wheneversomepeopleinquired about when hein the issue of counterfeit goodsabouthisplatform, hetoldothers: „Wehave the entire worldnowin a big way and most specializedattacking the sellers of fake and low-quality goodsteam, weuse the bigdatamonitoringentireplatform, oncediscovered that whois selling the false, wetransmithisinformationandhisaddressto the public security organimmediately......”
就算是日后被很多人叫做爸爸的马老板,光是平台假货这一个原罪,就让他每一次接受海外媒体访问的时候都要被公开问及一次,可以看得出,马老板也被这种反复的老生常谈弄到焦头烂额,再后来,每当有人问及他关于他平台上假货的问题时,他就告诉别人:“我们现在拥有全世界最大、最专业的打假团队,我们利用大数据监控整个平台,一旦发现谁在售假,我们会立刻把他的信息、他的地址转交给公安机关……”Probably a chief of burglarygang, the transformationmade the folkto oppose pickpocketsteam leadersuddenly, worked oneself to deathtodeal with a scandal, butso some obviouseffortswere even insufficient, thus it can be seen, if an enterpriseneedsto facemanyscandalssimultaneously, thatcircumstancesthis/shouldhowpitiful.
就好像一个盗窃团伙的头子,忽然转型做了民间反扒队长,这么卖命只是为了应对一件丑闻,可即便如此都还明显有些力度不足,由此可见,如果一家企业需要同时面对多个丑闻,那境遇该是多么的悲惨。Li Muaiming atMarsinallscandals that hadover the past several years, digs upto present the persontoentire worldcompletely, thesepeoplein the past several years, somemayengonlyhear1-2Marsscandals, some have not possibly even heard, now, exposesone timeitsallscandals, makes the consumerweighagainwell, the thing of thisghostenterprise productionyou must buy.李牧就意在将玛氏在过去几年所发生的所有丑闻,全部都扒出来呈现给全世界的人,这些人在过去几年里,有的可鞥只听说过1-2玛氏丑闻,有的可能甚至一件都没听说过,现在,一次性把它所有的丑闻都曝光出来,再让消费者去好好衡量,这个鬼企业生产的东西你到底还要不要买。WhenZhao Kangwater armyspreads over the worldthisarticle, MarsonTwitteris an infamy, searchesMarsvariouskeywords, everywhereis the attackopinions that the userexpressesnewly, in a complete mess that Marsscolded.
当赵康的水军把这篇文章传遍全球各地的时候,玛氏在twitter上已经是一片骂名,搜索玛氏的各种关键词,到处都是用户新发表的抨击言论,把玛氏骂的一塌糊涂。
The Marspublic relations departmentphone callwas madeto explodeby the majormediaquickly, now the mediawantto interviewMarsCorporationin the world, snatches a newsheadline the opportunity, Neilis going against the tremendouspressure, holds the technology managerto interrogate: „Youdid not say, only then can't thatarticlebe shieldedbyMuye Science and Technology? Nowwhy hasn't suchuser of opinionbeen shielded?!”玛氏的公关部电话快被各大媒体打爆了,现在全世界媒体都想采访一下玛氏公司,抢一个新闻头条的机会,尼尔顶着巨大的压力,抓住技术经理质问:“你不是说只有那一篇文章不会被牧野科技屏蔽吗?为什么现在这么多用户的言论都没有被屏蔽?!”
The technology managerput on a long face saying: „Definitelywastheychanged the algorithm......”
技术经理哭丧着脸说:“肯定是他们又改了算法啊……”Neilinterrogatedangrily: „What is thatpresentalgorithm?!”
尼尔愤怒的质问:“那现在的算法到底是什么?!”
The technology managersaidextremelyreluctantly: „Ido not know that the item(s)bodyalgorithmisanything, possiblytheythink that now the beforehandupholsteryis enough, does not needto conduct anyshieldagain, was the timemakes the angrynetizeninsultusalthoughfreely......”
技术经理极其无奈的说:“我也不知道具体算法是什么,可能他们现在觉得之前的铺垫已经足够,不需要再进行任何屏蔽,是时候尽管让愤怒的网友来自由辱骂我们了……”At this time, the public relations managersaidflustered: „Mr.Neil, ourofficialTwitterbeforehandTweetscontentrestored...... the fansnumberalsoto restore......”
这时候,公关部经理慌张的说:“尼尔先生,我们的官方twitter之前的推文内容都恢复了……粉丝数也都恢复了……”Neilheartnextonehappy: „Really? Finallygood deeds!”
尼尔心下一喜:“真的?终于有一件好事了!”
The public relations managersaidawkwardly: „Thisis not the good deedMr.Neil, the netizensrushes toourofficialTwittermessages, to comment, for several minutes, insultedourcommentariesto havetens of thousands......”
公关部经理尴尬的说:“这不是什么好事啊尼尔先生,网友们都冲到我们的官方twitter留言、评论,短短几分钟,辱骂我们的评论就有好几万条了……”
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