RINAPE :: Volume #2

#165: User behavior analysis

LNMTL needs user funding to survive Read More

Li Mu for the train parent blindly do not pursue the high price and high weight student, built a simple user behavior analysis in 3321 li (0.5 km), for example the user like Xie Tingfang, comes up to start page bidding of some student beyond two, moreover in 15 to 50 Yuan price sectors, her increasing price wish intense and hesitant time is short, the user will analyze the logic to determine automatically, she will have the special attention to this student, subsequently will analyze paid attention student label in the backstage. 李牧为了引导家长不要盲目追求高价、高权重学生,在3321里搭建了一个简单的用户行为分析,比如像谢婷芳这样的用户,一上来就开始在二外某学生的页面竞拍,而且在十五到五十元的价格区间内,她的加价意愿强烈且犹豫时间短,用户分析逻辑就会自动判定,她对这个学生有特殊关注,继而在后台分析被关注的学生标签。 For example that she pays attention to beyond two female student, her some special labels will conduct distinctive screening by system, for example her sexes, colleges and series, system records these information, recombination Xie Tingfang after this/should female student bidding price breaks through 100 for a long time has not continued to tender, then determined her to arrive has tendered the ceiling, subsequently system will pop up the prompt to her immediately, recommended five same sexes, the same schools and fellow-student of the same department leaves, and price also about 50 Yuan students. 比如她关注的这名二外女生,她有一些特殊标签会被系统进行甄别筛选,比如她的性别、院校、系别,系统记录好这些信息,再结合谢婷芳在该女生竞拍价突破一百之后很长时间没有继续竞价,便判定她已经到了竞价天花板,继而系统立刻会给她弹出提示,推荐五个同性别、同学校以及同系别,并且价格还在五十元左右的学生。 Xie Tingfang is staring at the computer at this moment annoyingly, 100 Yuan one hour of price truly makes her feel somewhat lacks the ability to do what one would like, she with husband although is the TV Station staff, but nowadays does secretly moreover is not the popular program, the income is not actually high, she with husband each month income probably in 7-8 thousand, in Yanjing although is the high income group, but maintains the car(riage) in light of the family expenses and home loan, a they cash flow is not very spacious, if every week must pay for 1,000-2,000 Yuan family education expenses for the child, she really cannot deal with. 谢婷芳此刻正盯着电脑懊恼不已,一百元一小时的价格确实让她感觉有些力不从心,她跟老公虽然都是电视台员工,但是现今做幕后而且又不是热门节目,收入其实并不算非常高,她跟老公每月的收入大概在七八千块,在燕京虽然已经算是高收入群体了,但结合家庭开销、房贷以及养车,他们一家的现金流并不是很宽绰,如果每周要为孩子支付1,000-2,000块钱的家教费用,她实在是应付不来。 Xiao Jie sees the wife somewhat to lose and frustrate, patted her shoulder gently, comforts saying: „We did not determine that university lives enrolling in supplementary lessons really to suit our unmarried girl, said again, this price also truly fried was too fierce, one hour 100, one week more than ten class hour packs sell, this week may be about two thousand Yuan, what person can invite?” 肖杰见老婆有些失落与挫败,轻轻拍了拍她的肩膀,安慰道:“咱们也不确定大学生补习是不是就真的适合咱闺女,再说,这价格也确实被炒的太厉害了,一小时一百块,一个星期十几节课时打包卖,这一个礼拜可就是将近两千块钱啊,什么人能请得起？” Xie Tingfang said resentfully: „The Yanjing rich man is very many, you have not looked at Yanjing and Tsinghua college entrance examination top scorer, was fried to 200 one hour quickly.” 谢婷芳悻悻道:“燕京有钱人还是非常多的,你没看燕大和清华的高考状元,都快被炒到两百块一小时了。” Xiao Jie shows a faint smile, said: „freshman thing. Everyone curious , and anticipation experiences is understandable, but other heat degree cross, everyone was also definitely more sane, or we waited to look again. On 3321 the student is not a per week on the shelf class hour bids, we will have a look next Friday again.” 肖杰微微一笑,说道:“新生事物。大家好奇并且期待体验是可以理解的,不过等热度一过,大家肯定也就理智多了,要不咱们等一等再看。3321上的学生不是每周上架一次课时竞拍吗,咱们下周五再看看。” Xie Tingfang nods, sighs: „Hope the price can drop next Friday slightly.” 谢婷芳点了点头,叹气道:“希望下周五价格能够稍微回落一点。” Saying, Xie Tingfang then prepares to switch off 3321, didn't expect. At this moment, 3321 pop up a prompt suddenly: „3321 recommend for you......” 说着,谢婷芳便准备把3321关掉,没想到。就在这时,3321忽然弹出一个提示:“3321为您推荐……” The husband and wife two people fix the eyes on look, good, website unexpectedly one breath recommending five students, moreover is beyond two translates the school first-year university student school girl, moreover present price also in 30-50. 夫妻二人定睛一看,好嘛,网站竟然一口气给推荐了五个学生,而且都是二外翻译学院大一的女学生,而且现在的价格还都在30-50之间。 „My God, this website is so how fierce! How it knows that we want anything, you look at them to recommend to our, is beyond two that conforms to us to request the student, that girl but who their power subdivisions settle on me a moment ago was slightly lower.” “我的天,这网站怎么这么厉害！它怎么会知道我们想要什么,你看他们推荐给咱们的,全都是符合咱们要求的二外学生,只是她们的权重分要比刚才我看中的那个女孩稍微低了一些。” Xie Tingfang are not many to the network contact. In addition present internet has not arrived at the future product time, the user behavior analysis of Li Mu development has not popularized in the internet domain, even so simple recommendation logic, still makes the user feel shockingly. 谢婷芳对网络接触不多。再加上现在的互联网还没有到日后的产品时代,李牧开发的这种用户行为分析在互联网领域还没有普及,即便是如此简单的推荐逻辑,也让用户感觉到惊艳不已。 Xiao Jie also unusual surprise, but calms down to think, he then guessed correctly the general logic, said: „This website has certainly one set of its logic, we in individual page bidding of that school girl, it have analyzed our demand a moment ago, saw us no longer to tender. Thought that we possibly thought that girl was too a moment ago expensive, therefore recommended these students to us.” 肖杰也非常诧异,不过冷静下来想一想,他便猜出了其中大概的逻辑,说道:“这个网站内部一定是有一套它自己的逻辑的,咱们一直在刚才那个女学生的个人页面竞价,它分析出了咱们的需求,见咱们不再竞价了。就觉得咱们可能是觉得刚才那个女孩太贵,所以给咱们推荐了这些学生。” Saying with a smile that nod of Xie Tingfang approval, actually also self-ridicules: „You looked, this website is really also intelligent. It can also analyze us to have money not to have money, knows that we could not invite every hour 100, recommended to us these every hour about 50.” 谢婷芳赞同的点点头,却也是自嘲的笑道:“你看,这网站也真聪明。它还能分析出咱们有钱没钱,知道咱们请不起每小时一百的,就给咱们推荐了这些每小时五十左右的。” Xiao Jie said with a laugh said: „This is not website is intelligent, is the website developer is intelligent, this decided was fierce, their authentication, bid and come to verify and so on flows have the idea. The extreme completeness of consideration, currently website really also has this going against heaven's will function, simply god!” 肖杰笑着说道:“这可不是网站聪明,是网站的开发者聪明,这个立意本来就非常厉害了,他们的认证、竞拍、上门核实等等流程也都非常有想法。考虑的极为周全,现在网站竟然也有这种逆天的功能,简直神了！” The Xie Tingfang nod said: „I prepared to give up a moment ago, it pops up this prompt suddenly, let me all of a sudden some hope, does not know that many guardians were like us.” 谢婷芳点头说道:“刚才我都准备放弃了,它忽然就弹出这个提示,让我一下子又有了希望,不知道有多少家长跟咱们一样。” Xiao Jie un, said earnestly: „It will retain all users as far as possible, when it discovered that you cannot bear 100 class hour expenses, will recommend 50 to you, if it discovered that you could not accept 50, will surely also give you to introduce 20 and 30, was bad, it gave you to introduce 15, in brief, it will not readily make you leave.” 肖杰嗯了一声,认真的说:“它会尽可能留住所有的用户,当它发现你负担不起一百块的课时费用,就会给你推荐五十的,如果它发现你接受不了五十的,一定还会给你介绍二十、三十的,再不济,它就给你介绍十五的,总之,它不会轻易让你离开。” Xie Tingfang said with a smile: „You said right, therefore I prepare to have a look at these price small advantage now, was beyond two translates the student of school in any case, the although weight was slightly low, but can test into the translation school, proved their abilities sufficiently.” 谢婷芳笑道:“你说得对,所以我现在就准备看看这些价格便宜的,反正都是二外翻译学院的学生,虽然权重稍微低了一些,但能考上翻译学院,也足以证明她们的能力了。” „Right.” The Xiao Jie nod said: „We look for one about 50, first pats one week of class hour to have a look, if feels much appropriately credible, we use for a long time.” “没错。”肖杰点头说道:“咱们就找一个五十左右的,先拍一个星期的课时看看,如果多多感觉合适靠谱,那咱就长期用。” „Good! If their patterns really credible, when the time comes I must create a propaganda in the evening news to them, If nothing else, this creativity and pattern were too good.” “好！如果他们这个模式真的靠谱,到时候我一定要在晚间新闻给他们做个宣传,别的不说,这创意和模式都太棒了。” ...... …… In Xie Tingfang matter, in this also happened on many Yanjing parents in the evening similarly. 发生在谢婷芳身上的事情,在这个晚上也同样发生在众多燕京学生家长身上。 Kong Lingyu in the monitoring data, has seen the effect of Li Mu this recommendation logic clearly, in all in users who receive the recommendation, almost over 90% users to the content of recommendation will be interested, and clicks on the examination details, this function, has intended user who gives up being able to play such strongly to preserve the effect on these merely, he to full of admiration that Li Mu admires simply. 孔令宇一直在监控数据,清楚看到了李牧这种推荐逻辑的效果,在所有接收到推荐的用户中,几乎90%以上的用户都会对推荐的内容感兴趣并且点击进去查看详情,仅仅这一个功能,对那些已经有意放弃的用户就能起到这么强的留存效果,他对李牧简直佩服的五体投地。 He does not know where this young people contact internet that and studies, why is he understanding of internet, higher than several levels forever? 他不知道这个年轻人到底在哪里接触并学习的互联网,为什么他对互联网的理解,永远高出自己好几个层次？ When oneself have not wanted to understand a flow and logic of project, others have been able the purity and profoundness that the onstage, many backstage and between entire project logical relation combs ; When oneself have not clarified how to retain the user, others had/left a logic of user behavior analysis, greatly strengthened the deal probability of user. 当自己还没想明白一个项目的流程、逻辑的时候,人家就已经能把整个项目的前台、多个后台以及之间的逻辑关系梳理的一清二楚、入木三分;当自己还没弄清楚怎么样留住用户的时候,人家就出了一个用户行为分析的逻辑,大大的增强了用户的成交机率。 Kong Lingyu felt more and more, oneself chooses to follow Li Mu, more than 20 years has made most correct decision, if oneself also keep Yahoo, or went to any company, is impossible to have the opportunity to contact so many new internet thoughts, in the Li Mu's brain almost all can pay the traditional internet cognition the thing, with him, did not say that makes how much money, solely is individual growth, is inestimable. 孔令宇越来越觉得,自己选择跟着李牧,是20多年来做过的最正确的决定,如果自己还留在雅虎,或者去了任何一家公司,都不可能有机会接触到这么多新鲜的互联网思维,李牧的脑子里几乎全是能够垫付传统互联网认知的东西,跟着他,不说赚多少钱,单单是个人的成长,就不可估量。 awesome! awesome to the extreme! Under 20-year-old young people, can be so thorough, Kong Lingyu that internet plays has the intense personality cult to him, he even felt, Google and Yahoo these technology big cows, not necessarily has Li Mu awesome. 牛逼啊！牛逼到极点啊！一个不到20岁的年轻人,能把互联网玩的这么透彻,孔令宇对他已经有了强烈的个人崇拜,他甚至觉得,谷歌、雅虎那些技术大牛,也不一定有李牧牛逼。 Not is only 3321, present Tieba (Post It), registers the user to be close quickly ten million/countless, the day active users break through 1 million, takes the investment of Baidu let alone now, had several million operation funds . Moreover, Li Mu has told him, the Baidu that side must give the Tieba (Post It) conduction current on the search engine voluntarily, all and Tieba (Post It) related keyword, Tieba (Post It) must arrange in home page first several, in this case, the current capacity and user will certainly have the blowout, in the future simply happy is unable to imagine...... 不光是3321,还有现在的贴吧,注册用户已经快接近千万,日活跃用户突破百万,更何况现在已经拿了百度的投资,有了几百万运营资金,而且,李牧早就跟他说过,百度那边必须义务在搜索引擎上给贴吧导流,所有和贴吧有关的关键词,贴吧都要排在首页前几名内,这样的话,流量和用户一定又会产生井喷,未来简直美好的无法想象…… Kong Lingyu does not know, the logic that Li Mu uses is only the later generation internet very universal user behavior analysis, it seems like that the Taobao Alliance advertisement on webpage, analyzes ookies of user, understood the user, when used the computer and internet makes anything, to pay attention to anything, to search anything, then these information analysis screening, found the thing that the user most was possibly interested, recommended to the opposite party again. 孔令宇不知道,李牧用的逻辑只是后世互联网非常普遍的用户行为分析,它就好像是网页上的淘宝联盟广告,分析用户的ookies,了解用户在使用电脑和互联网的时候都做了些什么、关注了些什么、搜索了些什么,然后把这些信息分析筛选,找到用户可能最感兴趣的东西,再推荐给对方。 For example somebody today convenient searched waistband keyword on Baidu or Taobao, he when looks at other website, will discover with amazement, day dog! Why these website advertisement are interface recommending various types of waistbands? From the beginning, to the internet person, this thing simply mysterious scary, but after popularizing, everyone knows, oh, actually it analyzed oneself behavior, if oneself do not search the waistband on own initiative, then its voluntary offer waistband will lower to own probability to can ignore. 比如某人今天顺手在百度或者淘宝上搜索了腰带这个关键词,他在看其他网站的时候,就会惊讶的发现,日了狗！为什么这些网站的广告界面都在推荐各种腰带？一开始,对不懂互联网的人来说,这东西简直神奇的吓人,但普及了之后,大家就会知道,噢,其实它就是分析了自己的行为而已,如果自己不主动去搜索腰带,那么它主动推荐腰带给自己的几率就会低到可以忽略不计。 This technological means that after e-Commerce rises will use the quickest speed rotten avenue, but takes now, absolutely is a logical system of awesome, logic of awesome even if now brings Google and Apple person, they are still not necessarily able to understand, for example future WeChat, not only achieved the pinnacle in the user behavior analysis, even also achieved the pinnacle User portrait, its advertisement delivery is much more accurate than other channels, is not only WeChat this world-class super app, on „today's headline” this news information kind of app, has one set top. The logical algorithm, guaranteed the content that it pushes can make the user be interested, these algorithm Li Mu go to think even now, is still very difficult to clarify key point. 这种技术手段,在电子商务崛起之后就会用最快的速度烂大街,不过现在拿出来,绝对是一个牛逼的逻辑体系,更牛逼的逻辑现在就算把谷歌、苹果的人拿过来,他们也未必会明白,比如日后的微信,不但在用户行为分析上做到了极致,甚至把用户画像也做到了极致,以至于它的广告投放比其他渠道要精准得多,不光是微信这种世界级的超级app,就连“今日头条”这种新闻资讯类app,也有着一套业内顶尖的逻辑算法,保证它推送的内容能让用户感兴趣,这些算法就算李牧现在去想,也很难弄清楚其中的关键点。 Is staring at the data in Yucheng Garden to around 10 : 00, Li Mu rubbed the eyes, looked at Zhao Ziqiu, she is holding the chin at this moment with total concentration is staring at the computer screen, the eye some flood was red. 在裕城花园盯着数据一直到十点多,李牧揉揉眼睛,看了看身边的赵子秋,她此刻正托着下巴聚精会神的盯着电脑屏幕,眼睛都有些泛红了。 Sees Li Mu to look at itself, Zhao Ziqiu blushes bashfully smiles, asked: „Visits me to do?” 见李牧在看自己,赵子秋羞赧一笑,问:“看我干嘛？” Li Mu slightly said with a laugh: „Looked that you were probably tired, do your bedroom several points close?” 李牧微笑着说:“看你好像累了,你们寝室几点关门？” Zhao Ziqiu then said: „Bedroom does not close on Friday, should you be also the same?” 赵子秋便说:“寝室周五不关门,你们应该也是一样吧？” Li Mu nods. 李牧点了点头。 Zhao Ziqiu said: „Tomorrow can also some lot certainly be done?” 赵子秋说:“明天肯定还有很多事情要做吧？” Li Mu stretches oneself said: „After noon tomorrow bid the conclusion, we can bid the successful guardian kept two hours of remittance, after the 2 : 00 pm, according to the situation of remittance, we will disperse, verified the information to the paid money user family/home.” 李牧伸了个懒腰说道:“明天中午竞拍结束之后,我们会给竞拍成功的家长留两个小时的时间汇款,下午 2 点之后,根据汇款的情况,我们会分散开来,到已经付款的用户家里核实信息。” Zhao Ziqiu curious asking: „More than 1500 students, remit money when the time comes, how to verify to differentiate Ah?”( to be continued.) 赵子秋好奇的问:“有一千五百多个学生,到时候都汇款过来,怎么核实区分啊？”(未完待续。) ps: Chapter 1 delivers, thank all the friends of support! Thank 【Has mouth vigor】 【World Hertz Bergh】 Hundred Yuan Reward . Moreover, everyone said present pledge main in addition, that today to thank the first hegemon of this book 【28 buildings】, Not song four erupt! The mobile phone user please visit http://m.piaotian.net ps:第一章送上,感谢所有支持的朋友！感谢【有嘴劲】【世界赫兹伯格】的百元打赏,另外,大家都说出现了盟主要加更,那今天为了感谢本书的第一个盟主【二十八楼】,不歌四更爆发！手机用户请访问http://m.piaotian.net
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