RINAPE :: Volume #17

#1647: Does not know that Li Mu had many just

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One of marketing ways the Li Mu individual most does not like, bumps the porcelain marketing. 李牧个人最不喜欢的营销方式之一,就是碰瓷营销。 So-called bumps the porcelain marketing, pastes others, to rub the hot spot and strong abundant attention with the method of smelly not being concerned about face. 所谓碰瓷营销,就是用臭不要脸的手段强贴别人、强蹭热点、强博关注。 Li Mu's past life likes, moreover often will buy big pile of entity books to come back to look to the bookstore, he can see in certain books is hitting the catchphrase in the bookstore frequently, for example: „Eastern edition of «Harry Potter»” and „China version «Power Game»” and „ancient version «Holmes Detective case Collection»” such catchphrase, this typical bumping porcelain marketing ; 李牧上辈子就喜欢,而且经常会到书店买一大堆实体书回来看,他经常能在书店里看到某些书上打着的宣传口号,例如:“东方版《哈利波特》”、“华夏版《权力的游戏》”、“古代版《福尔摩斯探案集》”这样的宣传口号,这就是典型的碰瓷营销; In the same matter in the film and television play propagandizes also frequently appears, anything „metropolis version «Return of the Condor Heroes»” and „mainland version «Infernal Affairs»” and „native version «Lord of the Rings»”, these also without exception, all bump the porcelain marketing ; 同样的事情在影视剧宣传里也经常出现,什么“都市版《神雕侠侣》”、“大陆版《无间道》”、“本土版《指环王》”,这些也都无一例外,全是碰瓷营销; In addition, the small company often jumped saying that some big company infringed upon the right, suppression and malicious competition, or the young author jumped saying that the big writer plagiarized and plagiarizes, the young star jumped saying that encountered superstar or the successful director insults, unwritten rules, these excuses, without ironclad evidence, basically belonged one that bumped the porcelain marketing. 除此之外,小公司动不动跳出来说某大公司侵权、打压、恶意竞争,或者小作者跳出来说大作家抄袭、剽窃,小明星跳出来说遭到大明星或者大导演欺辱、潜规则,这些说辞,只要没有真凭实据,基本都属于碰瓷营销的一种。 Bumps the porcelain marketing fundamentally, has no difference from old man old woman who on the avenue touches the porcelain, old man old woman who touches the porcelain, is sees you to drive the car(riage), one hits on your vehicle, to sit before your car(riage), does not give 35,000 not to get up ; Bumps the porcelain marketing the enterprise, bumping old man old woman of porcelain is more ruthless, attracts like the leech on your body, does not occupy enough your small advantage not to give up. 碰瓷营销从根本上说,跟大街上碰瓷的老头老太太没什么区别,碰瓷的老头老太太,是看见你开好车,一下撞到你的车上、一屁股坐在你的车前,不给个三五千绝不起来;碰瓷营销的企业,比碰瓷的老头老太太还狠,就像水蛭一样吸在你的身上,不占够你的便宜绝不罢休。 Mars realized oneself missed a huge good opportunity, now regretted, does not learn from a painful experience, instead starts to touch the Li Mu's porcelain, this makes Li Mu especially angry, in the brain only has a thought: Does not put in order the world 500 strong sequences you, this matter does not calculate! 玛氏自己意识到自己错过了一个天大的好机会,现在后悔了,不痛定思痛,反而开始碰李牧的瓷,这让李牧格外愤慨,脑子里只有一个念头:不把你整出世界五百强序列,这件事儿都不算完！ When Mars for own bumping porcelain marketing, but immeasurably self-satisfied, on internet seemed like executed the incantation to be the same suddenly, Mars all reports, the soft articles and propaganda manuscript, vanished in the flash completely. 就在玛氏正为自己的碰瓷营销而沾沾自喜的时候,互联网上忽然像是被人施了咒语一般,玛氏所有的报道、软文、宣传稿,在一瞬间全部消失。 The last second also boils the incomparable topic, the next second from into thin air generally, simply is unthinkable! 上一秒钟还沸腾无比的话题,下一秒钟就从人间蒸发了一般,简直是匪夷所思！ Mars does not know, Li Mu blocks in view of their entire nets has started. 玛氏并不知道,李牧针对他们的全网封杀已经开始。 At present, global internet public opinion heavy in Weibo (Micro Blog) titter, because it is first, is only one entire world link in the together platform, its existence, making almost all news Portal website be overshadowed, therefore, the hot topic possibly is only born on Weibo (Micro Blog) titter, in addition, does not have other possibilities again. 眼下,全球互联网的舆论重地都在微博titter,因为它是第一个,也是唯一一个把全世界联通在一起的平台,它的存在,让几乎所有的新闻门户网站都黯然失色,所以,热门话题只可能诞生在微博titter上,除此之外,再无其他可能。 Once Weibo (Micro Blog) titter blocked Mars all keywords, heat degree of that Mars on internet, pulled out clean instantaneously. 一旦微博titter封杀了玛氏的所有关键词,那玛氏在互联网上的热度,就瞬间被抽了个一干二净。 Li Mu requests to block Mars as well as its all popular keywords, therefore, not only their corporate names and their a series of product ranges, the names of their CEO and their chairman, turned into the sensitive word on Weibo (Micro Blog) titter, in the event, limits the dissemination immediately all-around. 李牧要求封杀玛氏以及其所有热门关键词,所以,不只是他们的公司名称、他们一系列的产品名称,就连他们的ceo、他们的董事长的名字,在微博titter上都变成了敏感词,一旦出现,立刻全方位限制传播。 The limit disseminated this too to be really ruthless, the thing that sent can only be able to see, these comprehensive open Weibo (Micro Blog) titter, turned into a personal diary, these Mars water army looked like by the seal lived in all abilities to act instantaneously, can only the looks at content send actually no one to see to worry. 限制传播这一手真的太狠了,发出来的东西只能自己看得到,这一下把全面开放的微博titter,变成了一个私人的日记本,那些玛氏的水军瞬间就像是被封印住了一切行动能力,只能眼看着内容发出去却没人看得到而干着急。 The media and water army that Mars, as well as they bribe are wondering, these they had the rhythm with are also wondered, they do not know why the Mars topic, as well as all vanishes with the Mars related content completely does not see. 玛氏自己,以及他们买通的媒体、水军在纳闷,那些被他们带了节奏的用也在纳闷,他们不知道为什么玛氏的话题,以及所有与玛氏有关的内容全部消失不见。 At this time, the Mars surprised discovery, own official Weibo (Micro Blog) titter was actually banned the word by the official! 就在这时候,玛氏惊讶的发现,自己的官方微博titter竟然被官方禁言了！ Mars CEO Neil is at the company angry roaring, cursed angrily: „Li Mu simply is ***! Why he bans our official account numbers! His is uses one's office to redress personal grievances!” 玛氏ceo尼尔在公司内部愤怒的咆哮,怒骂:“李牧简直就是个***！他凭什么禁我们的官方账号！他这是公报私仇！” After scolding, he immediately says to oneself public relations department person in charge: „Immediately expresses the strongest written protest to Muye Science and Technology! Simultaneously immediately this event issues to all cooperation media, making them voice for us collectively! Li Mu dares to prohibit our account numbers unexpectedly secretly, this matter passes on, will make him disgraced! Will make Weibo (Micro Blog) titter disgraced! I must be noisy this matter! Let them face the global users to apologize to us officially!” 骂完之后,他立刻对自己的公关部负责人说:“立刻向牧野科技表达最强烈的书面抗议！同时立刻将这一事件发布给所有的合作媒体,让他们集体为我们发声！李牧竟然敢私自封禁我们的账号,这件事传出去,会让他颜面扫地！会让微博titter颜面扫地！我要把这件事情闹大！让他们正式面向全球用户向我们道歉！” Public relations department person in charge nods: „My this arranges, certainly expressed the protest with the sharpest expression to them!” 公关部负责人点点头:“我这就去安排,一定用最严厉的措辞向他们表达抗议！” CEO Neil says immediately: „Makes the cooperation media be ready, the critical moment, we need them to voice at the same time collectively! To the Li Mu maximum pressure!” ceo尼尔立刻说道:“让合作媒体做好准备,关键时刻,我们需要他们在同一时间集体发声！给李牧最大的压力！” Public relations department person in charge says immediately: „Please relax, I can coordinate well with all cooperation media.” 公关部负责人立刻说道:“请放心,我一定会和所有合作媒体协调好。” CEO Neil said: „I give you media public relations budget of two million USD, making them breakneck to agitate to me!” ceo尼尔说:“我给你两百万美元的媒体公关预算,让他们给我玩命煽风点火！” At this point, on his face reveals to grin fiendishly, said self-satisfiedly: „Li Mu Li Mu, I and others is you loses the reason, you more use one's office to redress personal grievances, more leaves behind the handle to me! This time we must arrive at the matter noisily in a big way! Strives for the maximum sensitometry to us!” 说到这里,他脸上露出狞笑,志得意满的说:“李牧啊李牧,我等的就是你失去理智,你越是公报私仇,就越是给我留下把柄！这次我们一定要把事情闹到最大！给我们争取最大的曝光度！” At this moment, assistant CEO anxious hastily busy walked, said: „Mr. Neil, Muye Science and Technology sent in an official email.” 就在这时,ceo助理急急忙忙的走了进来,说:“尼尔先生,牧野科技发来了一封官方电邮。” Neil stares, immediately asked: „Does Muye Science and Technology send in? What content? Read!” 尼尔一愣,随即问道:“牧野科技发来的？什么内容？念一下！” assistant CEO took the fax paper saying: „The Mars group, your dirty shameless lower reaches despicable marketing way, has touched the Muye Science and Technology lower limit, my division limits you to publicly apologize for your malicious marketing in 24 hours, will otherwise further implement the necessary disciplinary punishment measure to you!” ceo助理拿着传真纸说:“玛氏集团,你们龌龊无耻下流卑劣的营销方式,已经触及牧野科技的底限,我司限你们必须在24小时之内为你们的恶意营销公开道歉,否则将进一步对你们实施必要的惩戒措施！” „Fuk!” Neil said with clenched jaws: „I have not looked for him, he looked for me! Also makes I apologize? Has a dream simply!” “fuk！”尼尔咬牙切齿的说:“我还没找他,他倒找上我了！还让我道歉？简直做梦！” Then, he is pointing at public relations department person in charge, sneers saying: „Jim, you, to the Muye Science and Technology reply, the content are as follows immediately: Muye Science and Technology, you prohibit my division official Weibo (Micro Blog) titter account number recklessly, has violated the internet platform fair, equal and free basic principle, if in does not give us the account number to lift a ban most in a short time, we make public the actions of your division immediately!” 说罢,他指着公关部负责人,冷笑道:“吉姆,你记一下,立刻给牧野科技回信,内容如下:牧野科技,你们肆意封禁我司官方微博titter账号,已经违背了互联网平台公平、平等、自由的基本原则,若不在最短时间内给我方账号解禁,我方会立刻将你司的所作所为公诸于世！” When Li Mu receives the reply that Mars sends, on the face wipes one to sneer, told to Li Ziwei: „Ziwei, several matters, your.” 当李牧收到玛氏发来的回信时,脸上抹过一丝冷笑,对李紫薇吩咐道:“紫薇,几件事,你一下。” Li Ziwei puts out the written records immediately, said: „You said.” 李紫薇立刻拿出纸笔,道:“您说。” Li Mu said: „First, informs Kong Lingyu immediately, did not use and other hours, now Mars all official Weibo (Micro Blog) had issued that the content, commentary and point approved empty completely, then their fans nulling operations!” 李牧道:“第一,立刻告知孔令宇,不用等24小时了,现在就把玛氏所有官方微博的已发布内容、评论、点赞全部清空,然后把他们的粉丝归零！” Li Ziwei nods: „I remembered Chief Li, you continued.” 李紫薇点点头:“我记下了李总,您继续说。” Li Mu also said: „Second, informing by telegram is the media that Mars adds fuel to the flames, informs them, the Mars malicious marketing not only encroached the Weibo (Micro Blog) titter rights, touched the Muye Science and Technology operation lower limit, all without the investigation is the media of Mars voice, must take all possible consequences, told them clearly, we were not the philanthropists, was not a statesman, the lower limit that we were the entrepreneur, the entrepreneur was not fair, equality and freedom, but was own legitimate rights and interests, therefore, Weibo (Micro Blog) titter as well as Muye Science and Technology own legitimate rights and interests, sacred inviolable! Anybody encroaches our rights without concrete evidence support, will become we biggest enemy!” 李牧又道:“第二,电告所有为玛氏推波助澜的媒体,告知他们,玛氏的恶意营销不但侵犯了微博titter的自身权益,更触及了牧野科技的经营底限,所有未经调查就为玛氏发声的媒体,都必须自己承担一切可能的后果,明确告诉他们,我们不是慈善家,也不是政治家,我们是企业家,企业家的底限不是什么公平、平等、自由,而是自身的合法权益,所以,微博titter以及牧野科技自身的合法权益,神圣不可侵犯！任何人在没有确凿证据支撑的情况下侵犯我们的权益,都将成为我们最大的敌人！” Li Ziwei says immediately: „Good Chief Li!” 李紫薇立刻说道:“好的李总！” Li Mu un, said: „Also, telephoned to Zhao Kang, making him online collect in the past the black materials of Mars all product lines immediately, wanted these evidence conclusively, to have the black material that the source to trace, then reorganized and one set of template to verify to me completely, when the time comes made him be ready that led the water army entire net to issue.” 李牧嗯了一声,又道:“还有,给赵康打个电话,让他立刻在网上搜集以往玛氏所有产品线的黑料,要那些证据确凿、有源头可追溯的黑料,然后全部整理出来、出一套模板给我审核,到时候让他做好带领水军全网发布的准备。” Li Ziwei nods, careful reminder: „Chief Li, Mars all keywords, had been shielded in our product systems, such content issue?” 李紫薇点点头,小心的提醒道:“李总,玛氏的所有关键词,在我们的产品体系内都已经被屏蔽了,这样的内容发布不了吧？” Li Mu said with a smile: „It‘s nothing could not issue, so long as he made the template, that this entire template was an independent ultra length keyword, I made the technology add a logic, so long as conformed to this ultra long keyword the content, was not shielded the disturbance of logic.” 李牧笑道:“没什么发布不了的,只要他把模板做出来,那这整个模板就是一个单独的超长关键词,我让技术加一个逻辑,只要符合这个超长关键词的内容,就不受屏蔽逻辑的干扰。” Li Ziwei understood instantaneously, cannot bear smile to make noise, later hastily said: „Chief Li I understood, you wait a bit, my arranges.” 李紫薇瞬间明白了,忍不住笑出声来,随后急忙说:“李总我明白了,您稍等,我这就去安排。” Li Mu before the competitor, intending always to be spicily ruthless, although his mass be much bigger than Mars, but he is disinclined to contest with Mars, kneels opportunity who beg for mercy to give them, they do not treasure, that hits the snake to hit seven cuns (2.5 cm) simply directly, does to fall face down him one time! 李牧在竞争对手面前,出手一向非常狠辣,虽说他的体量要比玛氏大得多,但他还是懒得跟玛氏过招,跪地求饶的机会自己给过他们,他们不珍惜,那就干脆直接打蛇打七寸,一次把他干趴下！ At this moment, Mars CEO Neil is still waiting for the reply of Muye Science and Technology, believing of his immeasurably self-satisfied, oneself hold the Li Mu's Achilles'heel, Li Mu this fellow, most likes seeking fame, if were exposed him to make use of the power of platform deliberately to suppress others by oneself, certainly will trigger the intense objection. 此时此刻,玛氏的ceo尼尔还在等着牧野科技的回复,他沾沾自喜的认为,自己已经抓住了李牧的命门,李牧这家伙,最喜欢沽名钓誉,如果被自己曝光他利用平台的权力刻意打压别人,一定会引发强烈的反对声。 internet is a free virtual world, if Li Mu takes the Weibo (Micro Blog) titter official, actually use this privilege suppresses the corporate user in Weibo (Micro Blog) titter recklessly, certainly will let all enterprise everybody feels insecure that moved into Weibo (Micro Blog) titter, when the time comes, will unable to do well will raise one in view of Muye Science and Technology and Li Mu's confidence crisis. 互联网本身就是一个自由的虚拟世界,如果李牧作为微博titter的官方,却利用这个特权去肆意打压微博titter内的企业用户,一定会让所有入驻了微博titter的企业人人自危,到时候,搞不好会掀起一场针对牧野科技和李牧的信任危机。 But, he has a dream cannot think, Li Mu this person had many just. 可是,他做梦也想不到,李牧这个人到底有多刚。 After ten minutes that the reply sends out, public relations department person in charge Jim's panic-stricken running over, told the news that he shocked extremely out of breath: „Mr. Neil, all contents on our many child brand altogether 12 official Weibo (Micro Blog) titter, as well as fans was emptied!” 回信发出的十分钟之后,公关部负责人吉姆惊恐的跑过来,上气不接下气的告诉了他一个极度震撼的消息:“尼尔先生,我们多个子品牌一共十二个官方微博titter上的所有内容,以及粉丝都被清空了！” „What?!” Neil calls out in alarm one, pursues asks: „Emptied, what meaning concrete is?” “什么？！”尼尔惊呼一声,追问道:“清空了,具体是什么意思？” Jim said: „Was all enulled, instantaneously when returned just to register condition, a content did not have, fans did not have! Moreover what is most fearful, our these 12 official Weibo (Micro Blog) titter account numbers, have not been able to pay attention completely!” 吉姆说:“就是一切都归零了,瞬间回到了刚注册时的状态,一条内容也没有,一个粉丝也没有！而且最可怕的是,我们的这十二个官方微博titter账号,已经全部无法关注了！” „What meaning isn't able to pay attention is?!” “无法关注又是什么意思？！” „The meaning that is unable to pay attention to is, even if now has the user to obtain by search our official account numbers, wants to pay attention to us is not good, because of our account numbers, paying attention to the button was the grey, the user radically on the click!” “无法关注的意思就是,现在即便有用户搜到我们的官方账号,想关注我们都不行,因为我们的账号,关注按钮是灰色,用户根本就点击不了！”
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