RINAPE :: Volume #17

#1646: Makes the monster

LNMTL needs user funding to survive Read More

In the Li Mu internet industry quietly worked hard internally for more than ten years, knew about each big style of enterprise and great platform. 李牧在国内互联网行业里埋头苦干了十几年,对每一家大企业、大平台的行事风格都非常了解。 Some was needless saying that let alone the product and resources of oneself platform, the fart of oneself platform was even good, cannot let out casually to others heard, wants first to hear takes out money ; 某度自不用说,别说自己平台的产品和资源了,就算自己平台的屁都是好的,不能随便放出去给别人闻,想闻得先掏钱; Some li (0.5 km) creates the ecology own platform, said that is completely open, but never opens truly, only opens the enterprise under golden character tower to oneself or individual, said that supports this, to support the small and micro enterprises in that and support entire world, actually the business model of core supports these people, simultaneously makes them tie up stubbornly in own big ecology together, making them not shake off own control, gave to contribute the profit steadfastly, this point bids on system on to look from the advertisement of some treasure comes out, if were not the network of bringing current capacity opens a shop red, in normal condition. Some valuable shop, shop owner, if one year can net gain 1 million, then the cost in progressive, the big probability will not be lower than this number, is you gains many, some treasure gains many, and even more. 某里是把自己的平台打造成生态,说是完全开放,但从不真正开放,只开放给自己金字塔下的企业或者个人,说是扶持这个、扶持那个、扶持全世界的小微企业,其实核心的商业模式是把这些人扶持起来,同时又让他们死死跟自己的大生态捆绑在一起,让他们摆脱不了自己的控制,踏踏实实给自己贡献利润,这一点从某宝的广告竞价系统上就能看得出来,如果不是自带流量的网红开店,正常情况下的某宝店铺,店主如果一年能净赚一百万,那在竞价广告上的成本,大概率不会低于这个数,也就是你赚多少,某宝就赚多少,甚至更多。 Some news will basically not propagandize to open everywhere, because they are in this industry the current capacity resources most powerful enterprise, does not have one, he is different from the situation of some treasure, some valuable own current capacity resources have compared some news, platform opening that they said that looks like boss who sells the arrange/cloth to the boss who sells the grain shouted loudly the warehouse to put the grain the slogan to be the same, many chicken thieves. 某讯基本上不会到处宣传开放,因为他们才是这个行业里流量资源最强大的企业,没有之一,他和某宝的情况不同,某宝自己的流量资源一直比不过某讯,他们说的平台开放,就像是卖布的老板对着卖粮的老板高呼开仓放粮的口号一样,多少有些鸡贼。 With WeChat, % the open platform, the enterprises and users in these 80% scopes, at will the open resources that can use the WeChat ecology, for example all individuals and enterprise can operate free own public number, and writes own propaganda manuscript, to conduct the self-propagation and operation fans, even with the fans realization, these in the WeChat open range, WeChat will not basically intervene, will not request minute/share to walk one cup of thick soup, but, remaining 20%, are WeChat gives oneself intermediate area, can understand for the onset and retreat leeway. 就拿微信来说,%开放的平台,在这80%范围内的企业和用户,可以随意使用微信生态的开放资源,例如所有个人和企业都能够免费运营自己的公众号,并且撰写自己的宣传稿、进行自传播、运营粉丝,甚至拿粉丝变现,这些都是在微信开放的范围内,微信基本上也不会干预,更不会要求分走一杯羹,但是,剩下的20%,是微信给自己的缓冲地带,也可以理解为进退余地。 If the opposite party exactly in this 20%, WeChat for own security or the benefit, will control, for example, if the product of opposite party is suspected illegally, WeChat will prohibit ; Again for example the opposite party is very big competitor, that naturally cannot hit the strength to the opponent with the strength the opportunity, the most direct manifestation form, is WeChat does not allow to share and use the link of some treasure directly, this to contain the opposite party hits the strength with the strength the method. 如果对方恰好是在这20%以内的,微信为了自己的安全或者利益,就会加以控制,比如,如果对方的产品涉嫌违法,微信会进行封禁;再比如对方是很大的竞争对手,那自然也不能给对手借力打力的机会,最直接的体现形式,就是微信不允许直接分享、使用某宝的链接,这就是为了遏制对方借力打力的手段。 Compares these three, Li Mu approves the ecology setting of WeChat such relative gentleman. 相比这三家,李牧更认可微信这样相对君子的生态设定。 Some strategy of that hermetic is most primitive, most is not naturally long-time does not have development opportunities one set ; 某度那种全封闭的策略自然是最原始、最不长久也没有发展空间的一套; But some li (0.5 km) so-called comprehensive opening, supports and helps the entire world vigorously, to put it bluntly is relatively false. 而某里的所谓全面开放、大力扶持、帮助全世界,说白了相对虚伪。 Li Mu does not believe one supremely, to by the profit to all investor, shareholder and investor responsible listed enterprise, comes out not to speak the profit, full mouth is „support” and „opening” and „help” such big on phrase. 李牧才不信一家以利润至上、要对所有投资人、股东、股民负责的上市企业,一出来不讲利润,满口都是“扶持”、“开放”、“帮助”这样高大上的字眼。 The enterprise did not say that made money to say helps others, this was a paradox, you said every day helped others do business, finally others still struggled in life and death online, you had hundreds of billions USD market values, first did not say to wrong, but was such result a little too the black humor? Therefore, looks like in Li Mu, you made money to say honestly make money, let alone oneself had no interest , to helping others to money. 企业不说赚钱说帮别人,这本身就是个悖论,你每天说帮别人做生意,结果别人还在生死线上挣扎,你却坐拥几千亿美元市值,先不说对错,只是这样的结果是不是有点太黑色幽默了？所以,在李牧看来,你赚钱就坦白说赚钱,别说自己对钱没兴趣、一切都是为了帮别人。 Therefore, Li Mu is willing own Weibo (Micro Blog) titter, to build WeChat such half opening, or most open ecological systems, I can take to give other and enterprise most resources use free, but these enterprises make a profit in my domain, must obey my rule completely. 所以,李牧愿意把自己的微博titter,打造成微信那样的半开放,或者大部分开放的生态体系,我可以把大部分资源拿出来给其他个人和企业免费使用,但这些企业在我的地盘上获利,就必须完全遵守我的规则。 If violates my rule, sorry, immediately gives him without electricity and tap water to run out of food the air, many rolls far to the father ; 如果违背我的规则,对不起,立刻给他断水断电断粮断空气,有多远给老子滚多远; If he has not violated my rule, but touched my paramount interest, sorry, must get the hell out to me, even must withstand my full power attack. 如果他没违反我的规则,但触及了我的核心利益,对不起,也得给我滚蛋,甚至得承受我的全力进攻。 In the final analysis, is to let these enterprises and individual works to have, I can build a porridge house to make everyone eat hot gruel free, but if who eats meal at the same time also keeps thinking about the meal and caring in my own bowl to snatch our family/home house, that is he is unappreciative, to person of being unappreciative, if also makes him continue to remain has the free food at home, that does not open, is not the benevolence, is silly x. 说到底,就是要让这些企业和个人做事有个度,我可以搭个粥铺让大家免费吃上一口热乎粥,但如果谁吃饭的同时还惦记着我自己碗里的饭菜、惦记抢我们家房子,那就是他不识抬举,对不识抬举的人,如果还让他继续留在家里吃免费的饭,那不是开放、不是善心,是傻x。 Set this big main key, Li Mu basically also touched the ecology openness of oneself future entire industry, most opening, some small seals, matched the flexible effective big level regulation again. 定下了这个大基调,李牧基本也摸到了自己未来整个产业的生态开放程度,大部分开放,小部分封闭,再搭配灵活有效的大层面调控。 Li Mu hopes own team, can more thorough understanding, the core main point of oneself this ecology rule, but, the market last present does not have some and some li (0.5 km) and some news this bright enterprise to make the analogy, therefore he thinks, changed a mentality, said to everyone: 李牧希望自己的团队,能够更深入的明白,自己这个生态规则的核心要点,但是,市面上现在并没有某度、某里、某讯这样性格鲜明的企业可以做比喻,于是他想了想,换了一个思路,对所有人说道: „Our ecology opening strategy, relatively is much simpler to the average consumer, so long as the user obeys our rules, we give them to be enough the degree of freedom, but, to the part of enterprise, should have one set of system judgment standard like the arms sale of US (America) government.” “我们的生态开放策略,对普通用户相对简单得多,只要用户遵守我们的规则,那我们就给他们足够得自由度,但是,对企业的部分,应该像美国政府的军售一样有一套系统的评判标准。” „In principle, US (America) most weapons can sell to other country, some precise and advanced weapons do not sell to any country, therefore, we all may sell US (America) to the weapon of other country, regards as part that in our ecology may open, what here wants the key explanation is, we may sell to the weapon of other country, not all countries can buy, but must aim at the different countries, formulates the different arms sale strategies.” “原则上,美国大部分的武器都可以卖给他国,只有少部分高精尖的武器不对任何国家出售,所以,我们把美国所有可出售给他国的武器,视作我们生态里可开放的部分,这里要重点说明的是,我们可出售给他国的武器,并不是所有国家都可以买得到,还要针对不同的国家,制定不同的军售策略。” „Draws an analogy, if we are the US (America) governments, then stems from itself to consider, we definitely not to China, as well as Russian arms sale, because they are our direct competition opponents ; We open-ended supply to UK , France, Japan & South Korea as well as India, because we need to support them, to train them to contend with our enemies ; The remaining these countries, we must see under the person the menu, Iran is not obedient, we sold to his enemy the weapon, Saudi Arabia has the petroleum, we go to their hands to trade with the weapon, as for these third world country, giving them is free, even gives them the weapon aid, remaining, allow nature to take its course.” “打个比方,如果我们是美国政府,那么出于自身考虑,我们肯定不会对华夏,以及俄罗斯军售,因为他们都是我们的直接竞争对手;我们会对英法、日韩以及印度敞开供应,因为我们需要扶持他们、培养他们去抗衡我们的敌人;剩下的那些国家,我们要见人下菜单,伊朗不听话,我们就把武器卖给他的敌人,沙特有石油,我们就用武器去他们的手里换,至于那些第三世界国家,给他们自由,甚至给他们武器援助,剩下的,就顺其自然。” ...... …… After Li Mu just formulated the ecology open strategy, felt oneself missed Mars of the whole world probably, started to make the monster. 就在李牧刚制定完生态开放策略之后,感觉自己好像错失了整个世界的玛氏,开始作妖了。 They are not really able to accept itself to miss the mistake of previous auction opportunity, particularly saw that after ORIJEN (long for) obtains benefits to be huge, regrets past mistakes. 他们实在无法接受自己错失上次拍卖机会的失误,尤其是看到渴望获益巨大之后,更是悔不当初。 Before then, they think that 2600 ten thousand USD high premiums will become a thunder, they make ORIJEN (long for) receive this thunder intentionally, then explodes half-dead, but didn't expect, 2600 ten thousand USD not only does not have the one cent premium, instead picked huge small advantage, ORIJEN (long for) almost with buying the money of bicycle, bought an automobile of high performance. 在这之前,他们以为2600万美元的高溢价会成为一颗雷,他们故意让渴望接下这颗雷,然后炸个半死不活,但没想到,2600万美元不但没有一分钱溢价,反而是捡了一个天大的便宜,渴望几乎是拿买自行车的钱,买了一辆高性能的汽车。 Unwilling Mars sprouts suddenly a thought that they want to hype taking this opportunity, at least can also slice from the huge profit of ORIJEN (long for). 不甘心的玛氏忽然萌生出一个念头,他们想借这个机会炒作一番,起码也能从渴望的巨大获利中分一杯羹。 Therefore, the Mars spending public relations large quantities of media, making them write to report on own official Weibo (Micro Blog) titter, the content of report, is so-called „discloses N inside story detail of Li Gouzi (Dog Child) Weibo (Micro Blog) promotion resources auction”. 于是,玛氏花钱公关了一大批媒体,让他们在自己的官方微博titter上撰写报道,报道的内容,是所谓“披露李狗子微博推广资源拍卖的n个内幕细节”。 In this report, all media only from ten in enterprise that participates in bidding, selects two to report, bids successful ORIJEN (long for) finally, another bids Mars of failure finally. 在这篇报道中,所有媒体都只从十家参与竞拍的企业里,选出两个来进行报道,一个是最终竞拍成功的渴望,另一个就是最后竞拍失败的玛氏。 When bid initially, the names of ten enterprises are to hide, therefore audience, when surrounds bidding to bid, no one knows that is who paid that price, only then to announced finally bidding finished time, announced what bids is successful is ORIJEN (long for), as for other nine enterprises respectively is , the Weibo (Micro Blog) official did not say a word. 在当初竞拍的时候,十家企业的名字都是隐藏的,所以观众在围观竞拍出价的时候,谁都不知道到底是谁出了那个价格,只有到最后宣布竞拍结束的时候,才公布竞拍成功的是渴望,至于其他九家企业分别是谁,微博官方只字未提。 Now, these media coming out belt/bring rhythms, emit the Mars name intentionally, emits the introduction of Mars, even declared in special coverage, initially bid time, as world 500 strong Mars, wins to this bidding, but the critical moment, their bidding system had the problem, they cannot give compared with ORIJEN (long for) promptly with the high price, made ORIJEN (long for) act swiftly to get there first, attained the final victory of bidding. 现在,这些媒体纷纷出来带节奏,故意放出玛氏的名字,放出玛氏的介绍,甚至在专题报道里宣称,当初竞拍的时候,身为世界五百强之一的玛氏,对这次竞拍志在必得,但关键时刻,他们的竞价系统出现了问题,以至于他们没能及时给出比渴望跟高的价格,才让渴望捷足先登,拿到了竞拍的最后胜利。 These reports come out, then various artificial promoted repeaters on Weibo (Micro Blog) titter, quick the Weibo (Micro Blog) titter hot spot list and searched for the list in hotly, this was almost the Weibo (Micro Blog) titter first artificial operation list event. 这些报道一出来,便在微博titter上被人为推动的各种转发,很快就上了微博titter的热点榜单和热搜榜单,这几乎是微博titter第一次人为操纵榜单的事件。 Such report, gave a Mars very good demonstration opportunity, in the meantime, they will miss the auction the pot to fling the Weibo (Micro Blog) titter platform, acts a victim role that received the loss, sought many attention all of a sudden, to Mars, they are to go to and ORIJEN (long for) with this way fights for the sensitometry, they even felt, if good of processing operation, even may serve better propaganda purpose with the small advantage cost. 这样的报道,给了玛氏一个很好的展示机会,同时,他们又将错失拍卖的锅甩到了微博titter平台,又扮演一个受了损失的受害人角色,一下子博取了不少的关注度,对玛氏来说,他们就是要用这种方式去和渴望争抢曝光度,他们甚至觉得,如果处理操作的好,甚至有可能用更便宜的成本达到更好的宣传目的。 Accident time just when early morning of Yanjing time, after Li Mu receives company person in charge notification, about this matter greatly is furious, immediately tells Kong Lingyu: „Immediately blocks Mars in Weibo (Micro Blog) titter all-around.” 事发的时候正值燕京时间的清晨,李牧接到公司负责人通报情况之后,对这件事情大为震怒,立刻吩咐孔令宇:“立刻在微博titter全方位封杀玛氏。” The first matter that Weibo (Micro Blog) titter official powerful intervention, does, shields the Mars group in the entire titter platform, later, the propaganda battleline to entire Mars conducts shells vigorously, the concrete method is: 紧接着,微博titter官方强力干预,所做的第一件事,就是在整个titter平台上屏蔽玛氏集团,随后,对整个玛氏的宣传阵线进行大力轰击,具体的方法为: First, with great speed remove all related list positions, the heat searches , the hot topic not to allow to present any and Mars related content ; 第一,火速撤掉所有相关榜单位置,热搜、热门话题决不允许出现任何与玛氏相关的内容; Second, the Mars business name and Mars product range, becomes the sensitive word in Weibo (Micro Blog) titter on all fronts, any contains Weibo (Micro Blog) titter of these sensitive words, only then promulgator can see, is unable to conduct the foreign dissemination of any nature ; 第二,玛氏的企业名称、玛氏的产品名称,在微博titter全线成为敏感词,任何包含这些敏感词的微博titter,都只有发布者自己能够看到,无法进行任何性质的对外传播; Third, Mars official Weibo (Micro Blog) was banned the word, the Weibo (Micro Blog) titter official requests Mars to in private in 24 hours, for own malicious marketing apology, will otherwise do to the official account number one-year prohibits processing, and forces to delete all fans, making it vanish from the attention lists of all fans ; 第三,玛氏的官方微博被禁言,微博titter官方私下要求玛氏必须在24个小时之内,为自己的恶意营销道歉,否则将对官方账号做长达一年的封禁处理,并强制删除其所有粉丝,让其从所有粉丝的关注列表中消失; Fourth, technology in database to over the past 24 hours all reportages that contains Mars conducted the technical selection, all Weibo (Micro Blog) titter account numbers that participates in this malicious marketing, regardless of individual enterprise, ban the word completely, ordered it through the official mailbox issue sincere apology, had the opportunity application to unseal! 第四,技术在数据库对过去24小时所有包含玛氏的新闻报道进行了技术遴选,所有参与这次恶意营销的微博titter账号,无论个人还是企业,全部禁言,勒令其通过官方邮箱发布诚意十足的道歉信,才有机会申请解封！
To display comments and comment, click at the button