RINAPE :: Volume #17

#1644: Pig same coordination

LNMTL needs user funding to survive Read More

Li Mu announced after public welfare fund that the establishment overseas outflow cultural relic returns to the homeland, triggering one piece in network to applaud, after all in each China people eyes, this can rise to the matter of noble cause for the entire nation. 李牧宣布成立海外流失文物归国的公益基金之后,引发了网络上的一片叫好,毕竟在每一个华夏民众眼里,这都是可以上升到民族大义的事情。 Moreover, the overseas outflow cultural relic documentary film of CCTV follows close on was broadcasting, to draining the cultural relic attention promoted the people's. 而且,央视的海外流失文物纪录片紧跟着播出,将民众对流失文物的关注提升到了一个。 This documentary film several big catastrophes that in the past several hundred years encounters from China cuts into, told in detail when each foreign country invades, China by plundering as well as outflow cultural treasures, first system comprehensive demonstrated to the China people, China nationality these for several hundred years, which had extremely important cultural relic to end up the overseas, are unable to go home. 这部纪录片从华夏最近数百年来所遭遇的几次大浩劫切入,详细的讲述了每一次外国入侵时,华夏被掠夺以及流失出去的珍贵文物,第一次系统全面的向华夏民众展示了,华夏民族这数百年来,到底有哪些极其重要的文物流失到了海外,无法回家。 The call that the support overseas outflow cultural relic returns to homeland starts to be getting higher and higher internally, more and more enterprises with individual, revealed that to the wish of foundation donation, only waited for Li Mu formally to announce the acceptance donation account of foundation to the outside world. 支持海外流失文物回国的呼声在国内开始越来越高,越来越多的企业与个人,都表露出了向基金会捐款的意愿,只等着李牧正式向外界公布基金会的接受捐款账户。 When the China people are paying attention to the overseas outflow cultural relic, Canadian ORIJEN (long for) harvests the first Poly who their 2600 ten thousand USD bidding brought to be good. 就在华夏民众关注着海外流失文物的时候,加拿大渴望收获了他们2600万美元竞拍带来的第一波利好。 ORIJEN (long for) dares to give 2600 ten thousand USD bidding prices at that time , because they realized that not only they spend Li Gouzi (Dog Child) Weibo (Micro Blog) fans that 2600 ten thousand USD buy, but at that time entire bidding all attention. 渴望当时之所以敢给出2600万美元的竞拍价,就是因为他们意识到,他们花2600万美元买回来的不只是李狗子微博的粉丝,而是当时整个竞拍事件的所有关注者。 Therefore, after the ORIJEN (long for) success pays 2600 ten thousand USD, its enterprise also officially appears in the front of Entire world People, the effect of this advertising is to really be above the imagination, ORIJEN (long for) had the situation of rushing to purchase from all over the world retail terminal, and is out of stock fast. 所以,当渴望成功支付2600万美元之后,它的企业名也正式出现在全世界民众的面前,这个广告宣传的效果实在是超乎想象,以至于渴望在全球各地的零售终端都出现了抢购的情况,并且快速脱销。 Actually the enterprise makes the propaganda promotion the goal that wants to achieve, is to strengthen the impression of consumer's to own brand and product, the carbonated drink type dozens over a hundred types of supermarket, sold best forever is Coca-Cola and Pepsi. 其实企业做宣传推广想要达到的目标,就是加强消费者对自身品牌及产品的印象,超市的碳酸饮料种类几十上百种,卖的最好的永远是可口可乐和百事可乐。 Not these two drink tasty , they in global several billions advertisement deliveries, constantly have the most important thing is been strengthening the consumer every year to their impressions, blocks an average person randomly, making him enumerate the most familiar three carbonated drinks, these two types of Cola will certainly appeared one of them. 并非这两款饮料有多好喝,最重要的是,它们每年在全球数十亿的广告投放,一直在不断增强消费者对它们的印象,随机拦住一个普通人,让他列举出最熟悉的三种碳酸饮料,这两种可乐一定会出现在其中。 When the consumer stands before the carbonated drink shelf, he is very easy to be driven by subconscious, with one bottle of Coca-Cola or Pepsi, this is the value of advertisement delivery. 当消费者站在碳酸饮料货架前的时候,他很容易受到潜意识的推动,拿一瓶可口可乐或者百事可乐,这就是广告投放的价值。 The drink is this, the pet grain is also same. 饮料是这样,宠物粮也是一样。 Sky-high price bidding of 2600 ten thousand USD, making the people in the world remember ORIJEN (long for), in them had raises the pet, were for many several points to pay attention to the pet brand, therefore after understanding ORIJEN (long for) this brand, they purchased the ORIJEN (long for) probability to be usually bigger. 2600万美元的天价竞拍,让全世界的人都记住了渴望,他们中有很多都饲养宠物,对宠物品牌本身就多了几分关注,所以在了解到渴望这个品牌之后,他们购买渴望的机率比平时大了许多。 Except for this subt change, the user who one type directly transforms is simpler, because they received „ORIJEN (long for)” this brand, specially how therefore bought to try the effect. 除了这种潜移默化的改变,还有一种直接转化过来的用户更加干脆,他们因为接收到了“渴望”这个品牌,所以专门买来试一试效果如何。 This is such reason, made ORIJEN (long for) in the walking quantity speed of marketing channel obviously quick many times, all ORIJEN (long for) pet grains as well as other products, were rushing to purchase by the user crazily, the business agent ordered to the corporation, order from the world came in swarms, making the ORIJEN (long for) leadership blossom happily. 这是这样的原因,才使得渴望在销售渠道的走量速度明显快了许多倍,所有渴望的宠物粮以及其他产品,都在被用户疯狂抢购,代理商纷纷向总公司订货,来自全球的订货款蜂拥而至,让渴望的领导层乐开了花。 Not only various existing channel sales volumes increase sharply, makes ORIJEN (long for) be high-level, is country and area that all ORIJEN (long for) have not entered, has the pet thing dealer to discuss the cooperation, hopes that can take the power of attorney. 不仅各现有渠道销量激增,更让渴望高层激动不已的,是所有渴望还没有进驻的国家与地区,都有宠物用品经销商来谈合作,希望能够将代理权拿到手。 Even if these have the country and area of agency, still other competitive companies run to inquire, these people said that if contract due of ORIJEN (long for) and existing proxy, or is willing to solve ahead of time, they are willing at a bigger price, to attain the sole agency of this area. 即便是那些已经有代理公司的国家与地区,也有其他竞争公司跑来询问,这些人都纷纷表示,如果渴望与现有代理的合约到期,或者愿意提前解决,他们愿意以更大的代价,来拿到本地区的独家代理权。 In most situations, the multinational brand is unable to realize the global market to operate independently, such brand must with the local proxy business, help make a connection with the domestic channel and market by them, a bigger country is so. 多数情况下,跨国品牌无法实现全球市场都自主运营,这样的品牌必须要跟当地的代理企业合作,由他们来帮忙打通国内的渠道和市场,越大的国家越是如此。 Draws the analogy with China, an unknown international company and brand, want to kill the China market directly, and all stresses the marketing in own, basically is not the feasible matter, wants to enter the China market, must work with the local business agent mostly. 拿华夏来打比方,一个名不见经传的海外企业与品牌,想直接杀进华夏市场,并且把营销全抓在自己手里,基本上是不可行的事情,想进入华夏市场,多半还是要跟当地代理商合作。 Moreover, this cooperation generally is the national system or the region system, either looks for a China general agent directly, is developed the national marketing channel by him ; Either looks for several region agents in China, for example southern China, northern China, eastern China and central China, everyone according to administrative area division sphere of influence. 而且,这种合作一般都是国家制或者区域制度,要么就直接找一个华夏总代理,由他去拓展全国销售渠道;要么就在华夏找几个区域代理,比如华南、华北、华东、华中,大家根据行政区划分势力范围。 The business agent is one tests the vision and luck role very much, after all is not all remote can promote in China, and gains greatly gains especially. 代理商是一个很考验眼光和运气的角色,毕竟不是所有的偏僻都能在华夏推广起来并且大赚特赚。 Sometimes when a brand also hangs the silk very much, attained the general agent of some area on the by inexpensive price, then this/should brand rapid growth, the business agent also starts to be suddenly rich. 有时候在一个品牌还很吊丝的时候,就以低廉的价格拿到了某地区的总代理,然后该品牌快速发展,代理商也开始陡然而富。 Sometimes however also business agent detain the wrong treasure, takes a brand with great difficulty always the generation, various agreements signed a big pile, finally the influence of this brand instead starts to drop unceasingly, complete wipe-out that the proxy compensates finally. 但是也有时候代理商自己押错宝的,好不容易拿下一个品牌的总代,各种协议签了一大堆,结果这个品牌的影响力反而开始不断下降,代理最后赔的血本无归。 However, in these business agent eyes, ORIJEN (long for) is the present biggest darling. 不过,在那些代理商眼里,渴望是现在最大的宠儿。 They not only patted the Weibo (Micro Blog) promotion of Li Gouzi (Dog Child), to become the topic center and discussion object of the world by 2600 ten thousand USD, defeated Mars such industry magnate in the process of bidding. 他们不但以2600万美元拍下了李狗子的微博推广、成为全世界的话题中心、讨论对象,更在竞价的过程中打败了玛氏这样的行业巨头。 Therefore, now who can look, ORIJEN (long for) will then certainly welcome the blowout development, who can attain its power of attorney, who can catch this car(riage), gains one greatly. 所以,现在谁都能够看得出来,渴望接下来一定会迎来井喷式发展,谁能拿到它的代理权,谁就能够搭上这趟车,大赚一笔。 ORIJEN (long for) is also intelligent, before then, their general requirement to the proxy is not high, even acts is low, but now, they who the threshold also falls first stop power of attorney signing globally, and forwards to all power of attorney contract rights sides in Yanjing Muye Science and Technology, this also means, Li Mu can all not need to spend immediately, ahead of time takes the powers of attorney of ORIJEN (long for) many markets. 渴望也非常聪明,在这之前,他们对代理的整体要求并不算高,甚至代理门槛也降的非常低,但是现在,他们第一时间叫停了全球范围内的代理权签约,并且把所有的代理权合约权益方转给远在燕京的牧野科技,这也就意味着,李牧马上可以一份全都不用花钱,提前拿下渴望许多市场的代理权。 The rapid development of ORIJEN (long for), making Mars dumbfounded, they have a dream also didn't expect, behind Li Gouzi (Dog Child) Weibo (Micro Blog), besides Li Gouzi (Dog Child) fans, the attention from the world, now, the ORIJEN (long for) development speed, to was unable to believe Mars some unexpectedly quickly, their future each month the promotions from Li Gouzi (Dog Child) Weibo (Micro Blog), this certainly will further also promote the integral development of ORIJEN (long for) let alone. 渴望的迅速发展,让玛氏目瞪口呆,他们做梦也没想到,李狗子的微博背后,除了李狗子的粉丝之外,竟然还有来自全世界的关注,现在,渴望的发展速度,快到连玛氏都有些不敢相信,更何况他们未来每个月都还有一条来自李狗子微博的推广,这一定会进一步促进渴望的整体发展。 Vice-president who Mars is responsible for the pet business, because missed this auction, was scolded stream of abuse by person in charge of total group, they missed the promotion of Li Gouzi (Dog Child) Weibo (Micro Blog), was equal to retroceding a stride in the market of all countries in the world, not only succeeded in stopping own development momentum, gives back opportunity that an opponent curve passed another vehicle, simply was the pig same coordination! 玛氏负责宠物业务的副总,因为错失了这次拍卖,被总集团的负责人骂得狗血淋头,他们错失了李狗子微博的推广,等于是在全球各国的市场上后退了一大步,不但成功遏制了自己的发展势头,还给对手一次弯道超车的机会,简直是猪一样的配合！
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