RINAPE :: Volume #17

#1643: New public welfare charity project

LNMTL needs user funding to survive Read More

The motorcade arrived in Forbidden City, the staff of Forbidden City as well as CCTV has completed all preparatory work. 车队抵达故宫,故宫以及央视的工作人员早已经做好了所有的准备工作。 In the entrance of Taihedian, many several have erected, the aerial photography UAV helicopter that two oil move has also been ready. 在太和殿的正门口,多台几位已经架设完毕,两架油动的航拍无人直升机也已经准备就绪。 After the ceremony formally starts, person in charge of William and Forbidden City held the grand handing-over ceremony together, Li Mu had not participated in the cultural relic the handing-over ceremony, he picked from inside oneself this intermediate, this opportunity of seeking the people favorable impression left William. 仪式正式开始之后,威廉与故宫的负责人一起举行了隆重的交接仪式,李牧并没有参与文物的交接仪式,他把自己这个中间人从里面摘了出去,把这个博取民众好感的机会留给了威廉。 After the handing-over ceremony ended, person in charge of William as well as Forbidden City gave a speech on the stage respectively, speech quite personal of both sides, William Representative Windsor family, what Forbidden City person in charge represented was Forbidden City, both sides back in addition have not held high a bigger background and significance to oneself, merely this donation, the definition was one personal to an ordinary presentation ceremony of museum. 在交接仪式结束之后,威廉以及故宫的负责人分别在台上致辞,双方的发言都比较私人化,威廉代表的温莎家族,故宫负责人代表的是故宫博物院,双方都没有给自己背后加持更高更大的背景与意义,仅仅把这次捐赠,定义为一个私人向一个博物馆的普通捐赠仪式。 The ceremony is very simple, but also are dignified many, from the ceremony just starting that moment, CCTV news and YY Portal net and Weibo (Micro Blog) titter official these three official authenticate Weibo (Micro Blog), then starts to start the live report on Weibo (Micro Blog) titter. 仪式很简单,但又不乏庄严,从仪式刚开始的那一刻,央视新闻以及yy门户网、微博titter官方这三个官方认证微博,便开始在微博titter上开始同步直播。 This presentation ceremony, without announced to the public beforehand, any other media of no invitation besides CCTV, therefore, the Internet users and general public have not heard any wind sound/rumor, suddenly sees these three official Weibo (Micro Blog) at Pictures and text live broadcast presentation ceremony, attention that immediately then comes in swarms. 这场捐赠仪式,事前没有向公众公布,也没有邀请除了央视之外的任何其他媒体,所以,网民以及普通民众并没有听到任何风声,忽然看到这三个官方微博在图文直播这场捐赠仪式,顿时便都蜂拥而至的关注过来。 William was very recently high in China topic, was paid attention and liked by the people very much, now donates to Forbidden City was the China cultural relic, this won the favorable impression of China people for him, in addition just sold 2600 ten thousand USD Li Mu a Weibo (Micro Blog) advertisement of dog yesterday, attended this presentation ceremony, this makes more people pay attention to the presentation ceremony especially. 威廉最近在华夏的话题度很高,很受民众关注和喜欢,现在又向故宫博物院捐赠原本属于华夏的文物,这更为他赢得了华夏民众的好感,再加上昨天刚把一条狗的微博广告卖了2600万美元的李牧,也参加了这场捐赠仪式,这让更多的人对捐赠仪式格外关注。 This time presentation ceremony, after both sides gave a speech, these two convenience invited Li Mu this person who was a go-between in the middle to mount the stage to say several together. 此时的捐赠仪式现场,在双方都致辞之后,这两方便一起邀请李牧这个在中间牵线的人上台说几句。 Li Mu then reorganized a suit, arrives on the stage, said with a laugh: „Extremely is honored to receive the invitation of Forbidden City, participates this time Windsor family to donate the activity of cultural relic to Forbidden City, thanked William and Windsor family's friends, can donate these years so precious cultural relic to Forbidden City free of charge, particularly the origins of these cultural relics were also very special, they were completely the cultural relics in China history, but all, flowed out the overseas in the different periods and in the different situations of last two century through different ways.” 李牧这才整理了一下西装,走到台上,笑着说:“非常荣幸能够受故宫博物院的邀请,来参加这次温莎家族向故宫博物院捐赠文物的活动,也非常感谢威廉和温莎家族的友人们,能够将这几年如此珍贵的文物无偿捐赠给故宫博物院,尤其是这几件文物的来历又很特殊,他们全部都是华夏历史上的文物,但又全都是在上两个世纪的不同时期、在不同的情况下、通过不同的方式流出海外的。” At this point, Li Mu desirably, said: „Actually I today besides being honored with gratitude, the heart deep place was also touched very much, due to the well-known historical reason, our China nationality has many cultural treasures also to drain now in the overseas, even William and Windsor family's friends can donate the cultural relic that hundred years ago drains China to Forbidden City free of charge, make these drift eight years of cultural relic to go home, we as the China children, actually have such responsibility and duty , helping our China nationality retrieve these losing in the memory, these losing in overseas the culture and the origin of overseas.” 说到这里,李牧刻意顿了顿,又道:“其实我今天除了荣幸与感激之外,内心深处也很受触动,由于众所周知的历史原因,我们华夏民族有许许多多的珍贵文物现在还流失在海外,连威廉以及温莎家族的友人都能够无偿将华夏在百年前流失的文物捐赠给故宫博物院、让这些漂泊八年的文物回家,那我们身为华夏儿女,其实更有这样的责任与义务,来帮助我们华夏民族找回那些遗失在海外的记忆、那些遗失在海外的文化以及渊源。” Under the stage many audience, besides a small number of reporters, many have not been the management and staff and expert Forbidden City, but they after hearing Li Mu's these words, is applauding in abundance, dozens individual applause, can be in the revealing situation unexpectedly. 台下并没有多少观众,除了少数记者之外,多数都是故宫博物院的管理层以及员工、专家,而他们在听到李牧的这一席话之后,纷纷鼓起掌来,几十个人的掌声,竟也能到震聋发聩的地步。 To their these half a lifetime with the person who the cultural relic has to do, drains in the cultural relic of overseas is their worry, will never possibly give up read sincerely thinks, every time saw a China cultural relic was auctioned in the overseas, they felt distressed, whenever the cultural relic of outflow overseas can return to China through various types of channels, even if returned to China certain private hands, to become their personal holdings, will make them feel incomparably happily, because that means that the origin that we drained, sought for coming back by our compatriots, in it goes home, this. Sufficed. 对他们这些半辈子都在和文物打交道的人来说,流失在海外的文物一直都是他们心里的一块心病,一个永远都不可能放弃的深切念想,每看到一件华夏文物在海外被拍卖,他们都深感心痛,而每当有一件流失海外的文物能够通过各种渠道回到华夏,哪怕只是回到华夏某些私人的手里、成为他们的私人藏品,也会让他们感到无比欣慰,因为那意味着,我们流失出去的渊源,又被我们的同胞寻找了回来,它回到家里,这就够了。 The applause gradually stops, Li Mu also said: „Helps drain the China cultural relic of overseas to return to homeland, this should be the duty that each China children engrave on mind and complete with every effort, therefore, I as well as Muye Science and Technology, the Taobao Science and Technology two enterprises, decide to establish a public welfare nature the charitable foundation, this fund will be invested three Ten Million USD by me, is invested Ten Million USD to establish by Muye Science and Technology and Taobao Science and Technology respectively together, but this fund will devote to brings back to the home these outflows in the Chinese treasure of overseas, as far as possible drains the cultural relic to look.” 掌声逐渐停止,李牧又说:“帮助流失海外的华夏文物回国,这应该是每一个华夏儿女都铭记在心、尽力去完成的义务,所以,我个人以及牧野科技、淘宝科技两家企业,决定成立一个公益性质的慈善基金,这支基金将由我个人出资三千万美元,由牧野科技、淘宝科技分别出资一千万美元共同成立,而这支基金将致力于将那些流失在海外的中华瑰宝带回家,尽可能的把更多流失文物找回来。” „But, light/only by me, or Muye Science and Technology as well as Taobao Science and Technology these two enterprises, the strength is not enough, therefore, I hope that each China children can make contribution to this public welfare career, helping our nationalities retrieve more cultural origins and inheritance.” “但是,光靠我个人,或者牧野科技以及淘宝科技这两家企业,力量是远远不够的,所以,我希望每一位华夏儿女都能够为这件公益事业尽一份力,帮助我们的民族找回更多的文化渊源与传承。” While Li Mu just said these words, official titter of several media issue immediately the Li Mu's original words, shortly will then raise difficult situation in the network. 就在李牧刚说完这一席话的同时,几家媒体的官方titter立刻将李牧的原话发布出来,顷刻间便在网络上掀起一阵惊涛骇浪。 Li Mu made many public welfares and charity projects, but these projects are basically related, this time he initiated one specifically to aim at the overseas cultural relic the project, breakthrough point Xinying that itself chose, the one breath puts out five Ten Million USD to make the start fund very much now directly, this boldness and writing skill, truly impressive. 李牧做了很多公益与慈善项目,但这些项目基本都与人有关,这次他发起了一个专门针对海外文物的项目,本身选择的切入点就很新颖,现在又一口气直接拿出五千万美元来做启动资金,这个魄力与手笔,确实让人惊叹不已。 Moreover, in five Ten Million USD, 30 million is Li Mu leaves, this is almost two hundred million 50 million RMB! 而且,五千万美元里,三千万是李牧自己出的,这就差不多是两亿五千万人民币啊！ Just sold 2600 ten thousand USD sky-high prices Li Gouzi (Dog Child) Weibo (Micro Blog) promotion resources Lenovo | mental association to yesterday's Li Mu, the netizen then understands the Li Mu's painstaking efforts immediately. 联想到昨天李牧刚把李狗子的微博推广资源卖了2600万美元的天价,网友立刻便明白了李牧的良苦用心。 But these seize the chance to open the black black powder in the network to Li Mu, interest group that as well as harbors ulterior motives, hit the face by Li Mu's this action thoroughly, Li Mu made the money with Li Gouzi (Dog Child) Weibo (Micro Blog), but this sum of money his one point has not kept in the hand, without covering hot to take to make the public welfare, moreover oneself were extra made up four million USD. 而那些在网络上趁机对李牧开黑的黑粉,以及别有用心的利益团体,也被李牧的这一举动彻底打脸,李牧是用李狗子的微博赚了一大笔钱,但这笔钱他一分都没有留在自己手里,没捂热乎就全都拿出来做公益了,而且自己还额外又补了四百万美元。 Moreover, Li Mu oneself am also Muye Science and Technology and Taobao Science and Technology major stockholder, these two companies donate two Ten Million USD jointly, majority should be the Li Mu's property. 不仅如此,李牧本人也是牧野科技与淘宝科技的大股东,这两家公司联手捐赠两千万美元,其中大部分都应该是李牧的财产。 Such a calculates, in this time five Ten Million USD, Li Mu at least had/left 40 million. 这么一盘算,这次的五千万美元里,李牧自己至少出了四千万。 Suddenly, the online all Gossip were broken through instantaneously, these deliberately were that black in the group Li Mu also added fuel to the flames then to encounter the counter-attack from ordinary Internet users immediately, all rumors and slandered collapse of itself immediately. 一时间,网上所有的流言蜚语都被瞬间攻破,那些刻意黑李牧并且推波助澜的群里立刻便遭遇到了来自普通网民的反击,所有传言与污蔑顿时不攻自破。 Meanwhile, Li Mu also official openly announced, oneself will operate together this public welfare fund in Forbidden City, and in the issue of overseas cultural relic buy-back, solicited the suggestions to the expert team of Forbidden City, not only that this public welfare fund soon, will also publicize own account information officially, simultaneously accepted national all people, and the donation of enterprise and unit, guaranteed each donation clearly transparent. 与此同时,李牧也正式公开宣布,自己将于故宫博物院共同运营这个公益基金,并且在海外文物回购的问题上,向故宫博物院的专家团队征求意见,不仅如此,这个公益基金也将在不久之后,正式公开自己的账目信息,同时接受全国所有民众,以及企业、单位的捐赠,保证每一笔捐赠都清晰透明。 At the appointed time, Alipay will also clear the online donation channel, individual and enterprise, can donate money to the public welfare fund through Alipay directly, the Alipay achievement pays the channel, will not charge any handling charge and ensure transmits all donations to the foundation completely. 届时,支付宝也将开通线上捐赠通道,个人以及企业,都可以直接通过支付宝给公益基金捐款,支付宝作为支付渠道,不会收取任何手续费,确保将所有的捐款全部转交给基金会。 Li Mu makes the charity is this completely public way, the account information as well as each one cent use will always guarantee clearly transparent, and openly is subject to the supervision of whole society, only then this can show itself completely to the pure intention of charity as well as public welfare, this is people's root to his charity project trust is also. 李牧做慈善从来都是这种完全公开的路数,账目信息以及每一分钱的用途都会确保清晰透明,并且公开接受全社会的监督,只有这样才能够完全展现自己对慈善以及公益的纯粹用心,这也是民众对他的慈善项目非常信任的根源所在。 Donates as for the enterprise, Li Mu made a statement specially: „In the future, the foundation will face the whole society to recruit 20 strategic cooperation enterprises, Muye Science and Technology will use the actual promoted propaganda resources, thanks these generous donations enterprises.” 至于企业捐赠,李牧专门发布了一个声明:“未来,基金会将面向全社会招纳20家战略合作企业,牧野科技将用实际的推广宣传资源,来感谢那些慷慨捐赠的企业。” In addition, Li Mu also announced at the scene: „Muye Science and Technology has attained the image authorization of Forbidden City, soon, Muye Science and Technology promotes the Forbidden City theme in YY Show and YY Space the cartoon backgrounds, clothing as well as other virtual item(s) images, and open user purchases, the user purchases all obtained, Muye Science and Technology all will donate to the charity foundation.” 除此之外,李牧还当场宣布:“牧野科技已经拿到了故宫博物院的形象授权,不久之后,牧野科技将在yy秀与yy空间推出故宫题材的卡通背景、服装以及其他虚拟道具形象,并且开放用户购买,用户购买的所有所得,牧野科技都将悉数捐赠给慈善基金会。” „The Taobao net will also unveil Forbidden City and well-known cultural relic peripheral product, we also invited the experts of Forbidden City, chose 54 also most to have the representative outflow cultural relic to us importantly and preciously, soon, the Taobao net will print them on the playing cards, this set of playing cards future all sales obtained, will all donate to the charity foundation.” “淘宝网也将推出故宫博物院、知名文物周边产品,我们也请故宫博物院的专家们,给我们挑选出了54件最重要、最宝贵也最有代表性的流失文物,在不久之后,淘宝网将把它们印刷在扑克牌上,这套扑克牌未来的所有销售所得,也将悉数捐赠给慈善基金会。” Li Mu is very clear, any charity project, cannot depend upon the public spirit of society purely, wants the healthy business model, the Veterans Don't Die project to get bigger and bigger and keep improving, besides the start spontaneous donation of funds and people, a very important source of funds, is the propaganda resources realization that invest, many enterprises want to obtain Li Mu to pour into the propaganda resources in Veterans Don't Die project, therefore they are willing to purchase from his hand with the form of donation in disguised form, this not only can the essence return, but can also leave behind a good reputation, kills two birds with one stone. 李牧很清楚,任何的慈善项目,都不能纯粹依靠社会的公益心,一定要有一个健康的商业模式,老兵不死项目之所以能够越做越大、越做越好,除了启动资金、民众们的自发捐款,还有一个非常重要的资金来源,是自己投入的宣传资源变现,许多企业想得到李牧注入老兵不死项目里的宣传资源,所以他们愿意变相用捐款的形式从他手里购买,这样不但能够得到实质回报,还能留下一个好名声,一举两得。 Now, the project that the outflow overseas cultural relic returns to the homeland is also same, Li Mu and CCTV have reached the agreement, both sides will give this charity project sufficient sensitometry jointly and ensure each in the enterprise that in this project donates money, can certain sensitometry and attention, as the matter stands, the enthusiasm of enterprise donation greatly will also promote. 现在,流失海外文物归国的项目也是一样,李牧和央视已经达成协议,双方会联手给这个慈善项目足够的曝光度,确保每一个在这个项目中捐款的企业,都能够得到一定的曝光度和关注度,这样一来,企业捐款的热情也会大大提升。 Such cooperation, finally what seems like suffers a loss is Li Mu and CCTV, probably they are giving the entire project hemopoiesis with oneself propaganda resources, but in fact, Muye Science and Technology is a internet media platform, but CCTV is the traditional television media platform, both sides have the huge reportage demand, the huge volume of users suspends here, the reading requirement of user is also much bigger. 这样的合作,看起来好像最终吃亏的是李牧和央视,好像他们在用自己的宣传资源去给整个项目造血,但实际上,牧野科技本身就是一个互联网媒体平台,而央视是传统电视媒体平台,双方都有巨大的新闻报道需求,巨大的用户量摆在这里,用户的阅读需求也大得惊人。 To the big Portal platform, where usually is the biggest puzzle looks for that the user of loving news material? The huge reportage demand, must find the material and exit|to speak landing after all, without the good news can write, the pig in that such and such village threw such news, may fill in website, satisfies the great quantity reading requirement by this. 对大的门户平台来说,平时最大的困扰是去哪找那么多用户喜闻乐见的新闻素材？巨大的新闻报道需求,终归是要找到素材和出口落地,如果没有好的新闻可以写,那某某村子里的猪丢了这样的新闻,都有可能填充到网站里来,以此满足巨量的阅读需求。 Li Mu remembers various after later generation headline app rise, various great platform to pile up enough many information quantities, what trash content builds toward inside, even formed a special industry, rural woman who some elementary schools have not graduated, can depend on the mass production recent media information but the monthly salary over ten thousand, Li Mu has not looked down upon the meaning of rural woman, is only pure from this matter, caught the enormous demand of media platform to information. 李牧记得后世各种头条app崛起之后,各大平台为了堆积足够多的资讯量,什么垃圾内容都往里面堆砌,甚至形成了一种特殊的产业,一些小学都没毕业的农村妇女,也能靠批量生产新媒体资讯而月入过万,李牧没有瞧不起农村妇女的意思,只是单纯的从这种事情上,捕捉到了媒体平台对资讯的巨大需求。 Reported in any case what reported that brings to report this charity project, not only can find a high-quality information theme, but can also help the charity project attract many enterprise participation, why not? 反正报道什么都是报道,拿来报道这个慈善项目,不但能够找到一个优质的资讯题材,还能帮助慈善项目本身去吸引更多的企业参与,何乐而不为？
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