Li Musold the second warthemetoSpielberg, the goal was actually personcompletelyituses.李牧之所以向斯皮尔伯格推销二战题材,目的其实就是人尽其用。In his opinion, the second warwas a biggesttheme, was the mostserioustheme, was the theme that mostneedsseriouslyto treat, thisbigtheme, the successfuldirectorcancontroltruly, only then the patternwas enough, abilitywas enough, movieattainmentsenoughsuccessfuldirector, canlay out the classics the second warmovie.
在他看来,二战是一个最大的题材,也是最沉重的题材,更是最需要认真对待的题材,这种大题材,只有大导演才能真正驾驭,只有格局足够、能力足够、电影造诣足够的大导演,才能拍出经典的二战电影。But, in the futureChinaentertainment world, huddled togetherto make the second wartelevision film, insteadmostlywasthesewaterto the director and actor who mustdie, thereforehad the spear/gunto fight the techniqueandhandto rip the devil and pants crotchconcealsthunderandgrenadeto explode the airplaneandbicycleto fly the trainand a sniperspear/gun800li (0.5 km)thisabsurdopposition to Japanoratorioplot.
可是,在日后的华夏娱乐圈,扎堆拍二战影视片的,反而大都是那些水到要死的导演和演员,所以才有枪斗术、手撕鬼子、裤裆藏雷、手雷炸飞机、自行车飞上火车、狙击手一枪八百里这种荒谬的抗日神剧剧情。Crossesagainseveralyears, the film and television circleindustrystartsto have the inversion, is capable offilming the director of bigthemeanddeeptheme, startsto close uptoward the smalltheme and shallowthemeinmostly, for examplelove, encouraging, movement, explorationandcartoon, even the black humor, theyare very easyto succeedinthistheme;
再过个几年,影视圈行业开始发生倒置,有能力拍大题材、深题材的导演,大都开始往小题材、浅题材上靠拢,比如爱情、励志、动作、探险、卡通,甚至黑色幽默,他们在这种题材上很容易获得成功;Butthesedo not have the abilityto control the director of bigthemeanddeeptheme, likesdoingsomebigmovements, finallycausesonepile of nondescriptbigrottenpieces, letspersonunable to respond, not onlymanypeoplemade the rottenpieceaboutsecond war, manyDirectorChinaconcentratedto makebigpile of historicalrottenpieces, «Warring States», «Confucius», «black inkAttacking», «Guan Yunchang», «The Banquet», «ZhaoOrphan», onewasone, allwas the bigtheme, allwas the greatlyrottenpiece, the onlydifferencewas each onerottendegreeis different.
而那些没能力驾驭大题材、深题材的导演,偏偏喜欢搞些大动作,最后弄出一堆不伦不类的大烂片,让人无言以对,不只是很多人拍了许多关于二战的烂片,还有许多华夏导演集中拍了一大堆历史烂片,《战国》、《孔子》、《墨攻》、《关云长》、《夜宴》、《赵氏孤儿》,有一个算一个,全是大题材,也全是大烂片,唯一的区别是各自烂的程度不同罢了。Li Muas a nationalist, to the Chinanationalityhasendlessproudwith the deep love, butfrom the second warto the Spring and Autumn Period, allhad the bigtheme of great significanceto the Chinanationalityshortly, was devastatedto spoilbytheserottenpiecerelapses, at heartnaturallywasespeciallyuncomfortable, buthewas not the film-maker, therefore can only firstfind the wayto provide a healthydevelopment environment.李牧作为一个民族主义者,对华夏民族有着无尽的骄傲与热爱,但眼看从二战到春秋战国,所有对华夏民族有重大意义的大题材,被这些烂片反复蹂躏糟蹋,心里自然是格外不爽的,可是他本身又不是什么电影人,所以只能先想办法营造一个健康的发展环境。
To provide the goodenvironment, not only need have the guidance of capital, but must have the industryboss'sguidance.
想营造出好的环境,不但要有资本的引导,还要有行业大佬的引导。Therefore, Li Muprojected onSpielberg'sbody the idea.
所以,李牧把主意打到了斯皮尔伯格的身上。Spielberglistened toLi Muto say the so manyviews of second wartheme, saying of approval: „Chief Li, yousaidright, pureon the movietheme, the second wartrulycomparedanyhistorical periodand a historical eventto be huger, itreallyhad too manystoriesto make the movie, we, wereentireHollywood, every yearreceived the scriptaboutsecond warwas as numerous as the hairs of an ox . Moreover the second warthemealsoreallyas you said that mosthad the solid feel.”
斯皮尔伯格听李牧说了二战题材的那么多看法,赞同的说道:“李总,你说的没错,单纯就电影题材来看,二战确实比任何一个历史时期、一个历史事件都更庞大,它确实有太多太多的故事可以拍成电影,无论是我们,还是整个好莱坞,每年收到的关于二战的剧本都多如牛毛,而且二战题材也确实如你所说,最有厚重感。”Li Munods, said: „Photographed the second wartheme the movie, most importanttonot photograph an appraisal was very very highor the box officehighmovie, buttolet the presentpeoplealways remembers the history and reconsiderationhistory, therefore, ithas a highermission, in the future, peoplealways remembered that phase of history, dependedpossiblywasweto the film that theyleft behind, otherwise, dozensyears, the young peoplepossiblydo not knowagain the second warwasanything.”李牧点点头,说:“拍摄二战题材的影片,最重要的不是为了拍摄一部评价很高或者票房很高的电影,而是为了让现在的人们铭记历史、反思历史,所以,它有着更高一层的使命,将来,人们铭记那段历史,靠的可能就是我们给他们留下的电影作品,否则的话,再等个几十年,年轻人可能都不知道二战是什么。”
The Spielbergsilentmoment, slightly nodded, said: „Ifwill have the goodsecond warthemescriptin the future, Iwill considerto pat12again.”
斯皮尔伯格沉默片刻,微微点了点头,道:“如果未来还有好的二战题材剧本,我会考虑再拍一两部的。”Li Musaid: „The second warthemewas so big, patted12againinsufficiently, even10-20radically.”李牧说:“二战题材那么大,再拍一两部、甚至10-20部根本不够。”Spielbergsaid: „Timeandability are limited, moreoverto be honest, without the directoris willingto film the sametheme, itwill restrain the diversifieddevelopment of artenormously.”
斯皮尔伯格说:“时间与能力毕竟是有限的,而且说实话,没有导演愿意一个劲的拍同一种题材,它会极大的扼制艺术的多元化发展。”Li Musaid: „Only12individualabilityis naturally insufficient, thereforeIthink,canthrough the support of capital, build a specialbrand.”李牧说:“单凭一两个人的能力自然是不够的,所以我想,能不能通过资本的支持,来打造一个专门的品牌。”„Brand?”Asking of Spielbergsurprise: „The brand of second warmovie?”
“品牌?”斯皮尔伯格诧异的问:“二战电影的品牌?”Li Munods, said: „Right, onlymakes the Super Herocartoon, DisneyandPixarlikeMarvelconcentrates on the animationmovie, makes a brand that concentrated on the second warmoviecame out, thisbrandmustdo, continuousbegan shooting the outstandingsecond warthemetelevision work.”李牧点了点头,说:“没错,像漫威只做超级英雄的漫画、迪士尼和皮克斯专注动画影片那样,做一个专注二战电影的品牌出来,这个品牌要做的,就是持续不断的投拍优秀的二战题材影视作品。”Saying, Li Muwas also saying: „Wecollect the script and directorto the world, so long asvariousaspectsare appropriate, weinvest the photography, thenmakes the worldto distribute.”
说着,李牧又道:“我们面向全球征集剧本和导演,只要各方面都合适,我们就投资拍摄,然后再自己做全球发行。”Spielbergpondered the moment, latersaidtoLi Mu: „Takes a movieto calculateto the time of screeningastwoyearsfrom the intention, wantsto guarantee a brand the sensitometry, every yearat least needs 3-5moviesto screen, in this case since, thisbrandearlierinvestment, mustbe ableto support6-10movies, calculatessketchily, mustat leastseveral hundreds of millionsUSDfunds.”
斯皮尔伯格思考了片刻,随后对李牧说:“以一部电影从意向到上映的时间为两年计算,想保证一个品牌的曝光度,每年至少要有3-5部电影上映,这样的话,这个品牌前期的投入,要能支撑起6-10部电影,粗略算下来,也要至少数亿美元的资金。”Saying, Spielbergalsosaid: „The second warthememovie, as well asallhistorical thememovieshad a verywoundproblem, thatdid not have the meansto makeproduct placement, made the Hyundai / modernpiece, whichhotel the lead, drivesandlive and lenswithwhatcell phoneto sweep, butbillboard that presentedwhichfamily/home, thesecanmake money, at leastcanin the earlier periodin this manner the cost reduction, be the second warthememovie, earlierwas very difficultto findsuchopportunity, twoalsogood, buttoomanywords, cost pressurebeverybig . Moreover, the movie of second wartheme, box officeearningspaceuniversallyslightlylow., Cannot compare the entertainmentmovie.”
说着,斯皮尔伯格又说:“二战题材电影,以及所有历史题材电影都存在一个很伤的问题,那就是没办法做广告植入,拍现代片,主角用什么手机、开什么车、住哪家酒店、镜头一扫而过出现谁家的广告牌,这些都是可以赚钱的,起码可以在前期以这种方式来降低成本,可是二战题材电影,前期很难找到这样的机会,一部两部还行,但太多的话,成本压力还是很大的,而且,二战题材的电影,票房营收空间普遍略低,比不上娱乐电影。”Li Musaid: „Thesedo not matter, wehaveto spreadentireChinaCinema, there isto spreadOnline Ticket System of nationalevenentireNorth America, in the futureourCinemawill also continueto expand, Online Ticket Systemalsoto continueto develop, by that time, ourchannelabilities, basicallycanensure that the box office of moviedoes not throw the street, in other words, investsearlier, even iftenhundred millionUSD, in twotothreeyears, will return to the fundsin the form of box officeone after another, even the opportunitygets the considerableprofit.”李牧说:“这些都无所谓,我们有遍及全华夏的院线,又有遍及全国甚至全北美的网票系统,未来我们的院线还会继续扩张、网票系统也会继续发展,到那个时候,我们自己的渠道能力,就基本可以确保电影的票房不扑街,也就是说,前期投入哪怕十亿美元,在两到三年内,也会陆续以票房的形式回款,甚至还有机会获得可观的利润。”At this point, Li Mualsosaid: „Howto takeas forthissum of money, is actually very also simple, Icanmelt a sum of moneyto make the privateinvestment fund of concentrating on the film and televisionproject, raises the fund of investorto be usedto make the investment of film and televisionproject, Ican the investor who allprofitsapportion the fund, after allIcareis not the profit, butis the product.”
说到这里,李牧顿了顿又道:“至于这笔钱怎么拿,其实也很简单,我可以融一笔钱做个专注影视项目的私募投资基金,募集投资人的资金用来做影视项目的投资,我可以把所有利润都分给基金的投资者,毕竟我在意的不是利润,而是产品。”Spielbergnods, said: „Iunderstood, since, the earlierfundpressureis not in this case big, the risk can also shareon the investor, Ifeelorhavedo.”
斯皮尔伯格点了点头,道:“我明白了,既然这样的话,前期的资金压力也就没那么大,风险也可以分摊到投资人身上,我觉得还是有得做的。”Li Musaid: „Wemight as wellcooperationinthisproject, Iraise the private equity, youare the manager of project.”李牧说:“我们不如在这个项目上合作一把,我来发起私募基金,你来做项目的管理者。”Spielberg'scuriousasking: „Can Chief Li, specificallysay?”
斯皮尔伯格好奇的问道:“李总,可以具体说一说吗?”Li Musimply said: „Actuallyis very simple, Iraise money, youspend, draw an analogy, my firststagegoalintenhundred millionUSDhigh and low, thissum of moneywill be usedto investtento the film and televisionplays of 15second warthemes, youpatone, remaining, is chosen the appropriateproject and teambyyou, youthought that whichscriptis good, youbuyto begin shooting, thenlooks for the rightdirector, supervisesprojectlandingstep by step, finallyIfrom the net profit of entireproject, put out10%toyou, in the meantime, thisbrandIwill also giveyou10%-20%stocks, makes concreteusto penetrate. Communication.”李牧便道:“其实很简单,我去弄钱,你来花钱,打个比方,我的第一阶段目标在十亿美元上下,这笔钱将用于投资十到十五部二战题材的影视剧,其中你个人拍一部,剩下的,由你来挑选合适的项目与团队,你觉得哪个剧本好,你就买下来投拍,然后找合适的导演,一步步监督项目落地,最后我从整个项目的净利润里,拿出10%给你,同时,这个品牌我也会给你10%-20%的股份,具体我们可以深入沟通。”Saying, Li Muwas also saying: „Thisbrand, mustlikeMarvel, onlymake the high-quality goods, strives in threetofiveyears, became the entire worldbestsecond warthemebrand! Now, but alsono onemustmake such a brand, ifwedid, wecanwalkin the forefront.”
说着,李牧又道:“这个品牌,要像漫威一样,只做精品,争取在三到五年内,成为全世界最好的二战题材品牌!现在,还没有人要做一个这样的品牌,如果我们做了,我们就能走在最前面。”„Verticalbrandhas a biggestadvantage, iscanbringmeto the usernaturallyinthisdomainmore specializedsense, for exampleyoulike the mountaineering, thenyouare impossibleto go to an ordinaryapparel brandshopto purchase the clothing that the mountaineeringneeds, youwill at least choose a specializedoutdoorsbrand, even a specializedmountaineeringbrand.”
“垂直品牌有一个最大的好处,就是天然能给用户带来一种我在这个领域更专业的感官,比如你喜欢登山,那么你不可能去一家普通的服装品牌店里购买登山需要的服装,你至少会选择一个专业的户外品牌,甚至一个专业的登山品牌。”„Film and televisionactually is also same, if we are a brand that concentrates on the animated cartoon, thatafterwemake the reputation, the userthinks of the animated cartoon, will first think ofus, seesouranimated cartoons, feeling that canbe indelib, sinceisweproduces, thatcertainlyis the high-quality goods.”
“影视其实也是一样,如果我们是一个专注动画片的品牌,那么在我们打出口碑之后,用户一想到动画片,就会第一时间想到我们,一看到我们的动画片,就会先入为主的觉得,既然是我们出品的,那一定就是精品。”„Marvelfrom the second wartimeis creatingSuper Hero, by the present, iteachSuper Hero, everyonewill purchasetheircartoonscrazily, evenenters the movie theaterto watchtheirmovies, thisisenormous superiority of MarvelinSuper Herothissegmentationverticalcategory.”
“漫威从二战的时候就在创造超级英雄,到现在,它每出一位超级英雄,大家就会疯狂购买他们的漫画,甚至走进电影院去看他们的电影,这就是漫威在超级英雄这个细分垂直品类上的巨大优势。”
„ The second warthemebrand was also same, ifwecanbuildseveralclassicalsecond warmovies, thenin the futureaudience, so long aswantsto look at the second wartheme the movie, firstwill think ofus, butwewanted a second wartheme the movie, liked the audience of second warthememoviebeing ableto feel relievedbuying a ticket that to enter the movie theaterto watch, bythat day, our brandswill form the absoluteleaderpositionto the second warfilm market, in the futurecanlikeMarvel, promote the newsecond warthememovieunceasingly, moreoverpushedonefireone. „
“二战题材品牌也是一样,如果我们能够打造出几部经典的二战影片,那么未来观众只要想看二战题材的电影,首先就会想到我们,而我们只要出一部二战题材的电影,喜欢二战题材电影的观众就会放心的买票走进电影院去观看,到那一天,我们这个品牌将对二战电影市场形成绝对的领导者地位,未来就可以像漫威那样,不断推出新的二战题材影片,而且推一部火一部。“Li Muis very clear, the film and televisionindustrywill developagainin the future, will appear the brand that is verticaltocertainsegmentationcategoriesmassively, Marvel, DC, DisneyandPixarthesewere naturally needless saying that the homeconcentrated on the high noonsunlight of happybread twistanddedicatedhigh-qualitysoap opera of comedy, was very successfulcase, in addition, somebrandsmade the networkbigmoviededicated, somebrandsmade the suspensenetworkplaydedicated, eventhere is a brandto make the variety showdedicated.李牧很清楚,影视行业再往后发展,会出现大量垂直于某些细分品类的品牌,漫威、dc、迪士尼、皮克斯这些自然不用说了,国内专注喜剧的开心麻花、专注精品电视剧的正午阳光,都是非常成功的案例,除此之外,有的品牌专注做网络大电影,有的品牌专注做悬疑网络剧,甚至有品牌专注做综艺节目。However, the film and televisionindustryhasso manybrand that concentrates on the segment market, butno onehas made the second warthemefilm and televisiondedicated.
但是,影视行业有这么多专注细分市场的品牌,但一直没有人专注做二战题材影视。Li Mudecided that makes first person who eats the crab, does a childbrandunderMuye Pictures, made the second warthememovieandsoap operadedicated, andonlymade the high-quality goods, in the meantime, the moviefocuses certainly the global market, butsoap opera, thenrevolved the domestic market and North Americanmarketwith emphasis, particularlydomestic market!李牧决定做第一个吃螃蟹的人,在牧野映象下面搞一个子品牌,专注做二战题材电影、电视剧,并且只做精品,同时,电影一定是聚焦全球市场,而电视剧,则重点围绕国内市场与北美市场,尤其是国内市场!Iflateraffiliatedbrand, canlay out12Chinasecond warthemesevery year the outstandingsoap operas, to the development direction of futureentiredomesticfightingfilm and televisionplay, will have very tremendousimpact, ifhad«My Chief and My Regiment» every year, the second warthemesoap opera of «BrightSword»suchhigh level, the anti-Japaneseoratorio that the handripped the devil, basicallyhad no existing space.
如果以后自己旗下的这个品牌,每年能拍出一两部华夏二战题材的优秀电视剧,那么,对日后的整个国内抗战影视剧的发展方向,都会带来很大的影响,如果每一年都有《我的团长我的团》、《亮剑》这样高水准的二战题材电视剧,手撕鬼子的抗日神剧,基本上就没有什么生存空间了。
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