RINAPE :: Volume #17

#1632: second war theme brand


Li Mu sold the second war theme to Spielberg, the goal was actually person completely it uses. 李牧之所以向斯皮尔伯格推销二战题材,目的其实就是人尽其用。 In his opinion, the second war was a biggest theme, was the most serious theme, was the theme that most needs seriously to treat, this big theme, the successful director can control truly, only then the pattern was enough, ability was enough, movie attainments enough successful director, can lay out the classics the second war movie. 在他看来,二战是一个最大的题材,也是最沉重的题材,更是最需要认真对待的题材,这种大题材,只有大导演才能真正驾驭,只有格局足够、能力足够、电影造诣足够的大导演,才能拍出经典的二战电影。 But, in the future China entertainment world, huddled together to make the second war television film, instead mostly was these water to the director and actor who must die, therefore had the spear/gun to fight the technique and hand to rip the devil and pants crotch conceals thunder and grenade to explode the airplane and bicycle to fly the train and a sniper spear/gun 800 li (0.5 km) this absurd opposition to Japan oratorio plot. 可是,在日后的华夏娱乐圈,扎堆拍二战影视片的,反而大都是那些水到要死的导演和演员,所以才有枪斗术、手撕鬼子、裤裆藏雷、手雷炸飞机、自行车飞上火车、狙击手一枪八百里这种荒谬的抗日神剧剧情。 Crosses again several years, the film and television circle industry starts to have the inversion, is capable of filming the director of big theme and deep theme, starts to close up toward the small theme and shallow theme in mostly, for example love, encouraging, movement, exploration and cartoon, even the black humor, they are very easy to succeed in this theme ; 再过个几年,影视圈行业开始发生倒置,有能力拍大题材、深题材的导演,大都开始往小题材、浅题材上靠拢,比如爱情、励志、动作、探险、卡通,甚至黑色幽默,他们在这种题材上很容易获得成功; But these do not have the ability to control the director of big theme and deep theme, likes doing some big movements, finally causes one pile of nondescript big rotten pieces, lets person unable to respond, not only many people made the rotten piece about second war, many Director China concentrated to make big pile of historical rotten pieces, «Warring States», «Confucius», «black ink Attacking», «Guan Yunchang», «The Banquet», «Zhao Orphan», one was one, all was the big theme, all was the greatly rotten piece, the only difference was each one rotten degree is different. 而那些没能力驾驭大题材、深题材的导演,偏偏喜欢搞些大动作,最后弄出一堆不伦不类的大烂片,让人无言以对,不只是很多人拍了许多关于二战的烂片,还有许多华夏导演集中拍了一大堆历史烂片,《战国》、《孔子》、《墨攻》、《关云长》、《夜宴》、《赵氏孤儿》,有一个算一个,全是大题材,也全是大烂片,唯一的区别是各自烂的程度不同罢了。 Li Mu as a nationalist, to the China nationality has endless proud with the deep love, but from the second war to the Spring and Autumn Period, all had the big theme of great significance to the China nationality shortly, was devastated to spoil by these rotten piece relapses, at heart naturally was especially uncomfortable, but he was not the film-maker, therefore can only first find the way to provide a healthy development environment. 李牧作为一个民族主义者,对华夏民族有着无尽的骄傲与热爱,但眼看从二战到春秋战国,所有对华夏民族有重大意义的大题材,被这些烂片反复蹂躏糟蹋,心里自然是格外不爽的,可是他本身又不是什么电影人,所以只能先想办法营造一个健康的发展环境。 To provide the good environment, not only need have the guidance of capital, but must have the industry boss's guidance. 想营造出好的环境,不但要有资本的引导,还要有行业大佬的引导。 Therefore, Li Mu projected on Spielberg's body the idea. 所以,李牧把主意打到了斯皮尔伯格的身上。 Spielberg listened to Li Mu to say the so many views of second war theme, saying of approval: Chief Li, you said right, pure on the movie theme, the second war truly compared any historical period and a historical event to be huger, it really had too many stories to make the movie, we, were entire Hollywood, every year received the script about second war was as numerous as the hairs of an ox . Moreover the second war theme also really as you said that most had the solid feel.” 斯皮尔伯格听李牧说了二战题材的那么多看法,赞同的说道:“李总,你说的没错,单纯就电影题材来看,二战确实比任何一个历史时期、一个历史事件都更庞大,它确实有太多太多的故事可以拍成电影,无论是我们,还是整个好莱坞,每年收到的关于二战的剧本都多如牛毛,而且二战题材也确实如你所说,最有厚重感。” Li Mu nods, said: Photographed the second war theme the movie, most important to not photograph an appraisal was very very high or the box office high movie, but to let the present people always remembers the history and reconsideration history, therefore, it has a higher mission, in the future, people always remembered that phase of history, depended possibly was we to the film that they left behind, otherwise, dozens years, the young people possibly do not know again the second war was anything.” 李牧点点头,说:“拍摄二战题材的影片,最重要的不是为了拍摄一部评价很高或者票房很高的电影,而是为了让现在的人们铭记历史、反思历史,所以,它有着更高一层的使命,将来,人们铭记那段历史,靠的可能就是我们给他们留下的电影作品,否则的话,再等个几十年,年轻人可能都不知道二战是什么。” The Spielberg silent moment, slightly nodded, said: If will have the good second war theme script in the future, I will consider to pat 12 again.” 斯皮尔伯格沉默片刻,微微点了点头,道:“如果未来还有好的二战题材剧本,我会考虑再拍一两部的。” Li Mu said: „The second war theme was so big, patted 12 again insufficiently, even 10-20 radically.” 李牧说:“二战题材那么大,再拍一两部、甚至10-20部根本不够。” Spielberg said: Time and ability are limited, moreover to be honest, without the director is willing to film the same theme, it will restrain the diversified development of art enormously.” 斯皮尔伯格说:“时间与能力毕竟是有限的,而且说实话,没有导演愿意一个劲的拍同一种题材,它会极大的扼制艺术的多元化发展。” Li Mu said: Only 12 individual ability is naturally insufficient, therefore I think, can through the support of capital, build a special brand.” 李牧说:“单凭一两个人的能力自然是不够的,所以我想,能不能通过资本的支持,来打造一个专门的品牌。” Brand?” Asking of Spielberg surprise: „The brand of second war movie?” “品牌?”斯皮尔伯格诧异的问:“二战电影的品牌?” Li Mu nods, said: Right, only makes the Super Hero cartoon, Disney and Pixar like Marvel concentrates on the animation movie, makes a brand that concentrated on the second war movie came out, this brand must do, continuous began shooting the outstanding second war theme television work.” 李牧点了点头,说:“没错,像漫威只做超级英雄的漫画、迪士尼皮克斯专注动画影片那样,做一个专注二战电影的品牌出来,这个品牌要做的,就是持续不断的投拍优秀的二战题材影视作品。” Saying, Li Mu was also saying: We collect the script and director to the world, so long as various aspects are appropriate, we invest the photography, then makes the world to distribute.” 说着,李牧又道:“我们面向全球征集剧本和导演,只要各方面都合适,我们就投资拍摄,然后再自己做全球发行。” Spielberg pondered the moment, later said to Li Mu: Takes a movie to calculate to the time of screening as two years from the intention, wants to guarantee a brand the sensitometry, every year at least needs 3-5 movies to screen, in this case since, this brand earlier investment, must be able to support 6-10 movies, calculates sketchily, must at least several hundreds of millions USD funds.” 斯皮尔伯格思考了片刻,随后对李牧说:“以一部电影从意向到上映的时间为两年计算,想保证一个品牌的曝光度,每年至少要有3-5部电影上映,这样的话,这个品牌前期的投入,要能支撑起6-10部电影,粗略算下来,也要至少数亿美元的资金。” Saying, Spielberg also said: „The second war theme movie, as well as all historical theme movies had a very wound problem, that did not have the means to make product placement, made the Hyundai / modern piece, which hotel the lead, drives and live and lens with what cell phone to sweep, but billboard that presented which family/home, these can make money, at least can in the earlier period in this manner the cost reduction, be the second war theme movie, earlier was very difficult to find such opportunity, two also good, but too many words, cost pressure be very big . Moreover, the movie of second war theme, box office earning space universally slightly low., Cannot compare the entertainment movie.” 说着,斯皮尔伯格又说:“二战题材电影,以及所有历史题材电影都存在一个很伤的问题,那就是没办法做广告植入,拍现代片,主角用什么手机、开什么车、住哪家酒店、镜头一扫而过出现谁家的广告牌,这些都是可以赚钱的,起码可以在前期以这种方式来降低成本,可是二战题材电影,前期很难找到这样的机会,一部两部还行,但太多的话,成本压力还是很大的,而且,二战题材的电影,票房营收空间普遍略低,比不上娱乐电影。” Li Mu said: These do not matter, we have to spread entire China Cinema, there is to spread Online Ticket System of national even entire North America, in the future our Cinema will also continue to expand, Online Ticket System also to continue to develop, by that time, our channel abilities, basically can ensure that the box office of movie does not throw the street, in other words, invests earlier, even if ten hundred million USD, in two to three years, will return to the funds in the form of box office one after another, even the opportunity gets the considerable profit.” 李牧说:“这些都无所谓,我们有遍及全华夏院线,又有遍及全国甚至全北美的网票系统,未来我们的院线还会继续扩张、网票系统也会继续发展,到那个时候,我们自己的渠道能力,就基本可以确保电影的票房不扑街,也就是说,前期投入哪怕十亿美元,在两到三年内,也会陆续以票房的形式回款,甚至还有机会获得可观的利润。” At this point, Li Mu also said: How to take as for this sum of money, is actually very also simple, I can melt a sum of money to make the private investment fund of concentrating on the film and television project, raises the fund of investor to be used to make the investment of film and television project, I can the investor who all profits apportion the fund, after all I care is not the profit, but is the product.” 说到这里,李牧顿了顿又道:“至于这笔钱怎么拿,其实也很简单,我可以融一笔钱做个专注影视项目的私募投资基金,募集投资人的资金用来做影视项目的投资,我可以把所有利润都分给基金的投资者,毕竟我在意的不是利润,而是产品。” Spielberg nods, said: I understood, since, the earlier fund pressure is not in this case big, the risk can also share on the investor, I feel or have do.” 斯皮尔伯格点了点头,道:“我明白了,既然这样的话,前期的资金压力也就没那么大,风险也可以分摊到投资人身上,我觉得还是有得做的。” Li Mu said: We might as well cooperation in this project, I raise the private equity, you are the manager of project.” 李牧说:“我们不如在这个项目上合作一把,我来发起私募基金,你来做项目的管理者。” Spielberg's curious asking: „Can Chief Li, specifically say?” 斯皮尔伯格好奇的问道:“李总,可以具体说一说吗?” Li Mu simply said: Actually is very simple, I raise money, you spend, draw an analogy, my first stage goal in ten hundred million USD high and low, this sum of money will be used to invest ten to the film and television plays of 15 second war themes, you pat one, remaining, is chosen the appropriate project and team by you, you thought that which script is good, you buy to begin shooting, then looks for the right director, supervises project landing step by step, finally I from the net profit of entire project, put out 10% to you, in the meantime, this brand I will also give you 10%-20% stocks, makes concrete us to penetrate. Communication.” 李牧便道:“其实很简单,我去弄钱,你来花钱,打个比方,我的第一阶段目标在十亿美元上下,这笔钱将用于投资十到十五部二战题材的影视剧,其中你个人拍一部,剩下的,由你来挑选合适的项目与团队,你觉得哪个剧本好,你就买下来投拍,然后找合适的导演,一步步监督项目落地,最后我从整个项目的净利润里,拿出10%给你,同时,这个品牌我也会给你10%-20%的股份,具体我们可以深入沟通。” Saying, Li Mu was also saying: This brand, must like Marvel, only make the high-quality goods, strives in three to five years, became the entire world best second war theme brand! Now, but also no one must make such a brand, if we did, we can walk in the forefront.” 说着,李牧又道:“这个品牌,要像漫威一样,只做精品,争取在三到五年内,成为全世界最好的二战题材品牌!现在,还没有人要做一个这样的品牌,如果我们做了,我们就能走在最前面。” Vertical brand has a biggest advantage, is can bring me to the user naturally in this domain more specialized sense, for example you like the mountaineering, then you are impossible to go to an ordinary apparel brand shop to purchase the clothing that the mountaineering needs, you will at least choose a specialized outdoors brand, even a specialized mountaineering brand.” “垂直品牌有一个最大的好处,就是天然能给用户带来一种我在这个领域更专业的感官,比如你喜欢登山,那么你不可能去一家普通的服装品牌店里购买登山需要的服装,你至少会选择一个专业的户外品牌,甚至一个专业的登山品牌。” Film and television actually is also same, if we are a brand that concentrates on the animated cartoon, that after we make the reputation, the user thinks of the animated cartoon, will first think of us, sees our animated cartoons, feeling that can be indelib, since is we produces, that certainly is the high-quality goods.” “影视其实也是一样,如果我们是一个专注动画片的品牌,那么在我们打出口碑之后,用户一想到动画片,就会第一时间想到我们,一看到我们的动画片,就会先入为主的觉得,既然是我们出品的,那一定就是精品。” Marvel from the second war time is creating Super Hero, by the present, it each Super Hero, everyone will purchase their cartoons crazily, even enters the movie theater to watch their movies, this is enormous superiority of Marvel in Super Hero this segmentation vertical category.” 漫威从二战的时候就在创造超级英雄,到现在,它每出一位超级英雄,大家就会疯狂购买他们的漫画,甚至走进电影院去看他们的电影,这就是漫威超级英雄这个细分垂直品类上的巨大优势。” „ The second war theme brand was also same, if we can build several classical second war movies, then in the future audience, so long as wants to look at the second war theme the movie, first will think of us, but we wanted a second war theme the movie, liked the audience of second war theme movie being able to feel relieved buying a ticket that to enter the movie theater to watch, by that day, our brands will form the absolute leader position to the second war film market, in the future can like Marvel, promote the new second war theme movie unceasingly, moreover pushed one fire one. „ “二战题材品牌也是一样,如果我们能够打造出几部经典的二战影片,那么未来观众只要想看二战题材的电影,首先就会想到我们,而我们只要出一部二战题材的电影,喜欢二战题材电影的观众就会放心的买票走进电影院去观看,到那一天,我们这个品牌将对二战电影市场形成绝对的领导者地位,未来就可以像漫威那样,不断推出新的二战题材影片,而且推一部火一部。“ Li Mu is very clear, the film and television industry will develop again in the future, will appear the brand that is vertical to certain segmentation categories massively, Marvel, DC, Disney and Pixar these were naturally needless saying that the home concentrated on the high noon sunlight of happy bread twist and dedicated high-quality soap opera of comedy, was very successful case, in addition, some brands made the network big movie dedicated, some brands made the suspense network play dedicated, even there is a brand to make the variety show dedicated. 李牧很清楚,影视行业再往后发展,会出现大量垂直于某些细分品类的品牌,漫威dc迪士尼皮克斯这些自然不用说了,国内专注喜剧的开心麻花、专注精品电视剧的正午阳光,都是非常成功的案例,除此之外,有的品牌专注做网络大电影,有的品牌专注做悬疑网络剧,甚至有品牌专注做综艺节目。 However, the film and television industry has so many brand that concentrates on the segment market, but no one has made the second war theme film and television dedicated. 但是,影视行业有这么多专注细分市场的品牌,但一直没有人专注做二战题材影视。 Li Mu decided that makes first person who eats the crab, does a child brand under Muye Pictures, made the second war theme movie and soap opera dedicated, and only made the high-quality goods, in the meantime, the movie focuses certainly the global market, but soap opera, then revolved the domestic market and North American market with emphasis, particularly domestic market! 李牧决定做第一个吃螃蟹的人,在牧野映象下面搞一个子品牌,专注做二战题材电影、电视剧,并且只做精品,同时,电影一定是聚焦全球市场,而电视剧,则重点围绕国内市场与北美市场,尤其是国内市场! If later affiliated brand, can lay out 12 China second war themes every year the outstanding soap operas , to the development direction of future entire domestic fighting film and television play, will have very tremendous impact, if had «My Chief and My Regiment» every year, the second war theme soap opera of «Bright Sword» such high level, the anti-Japanese oratorio that the hand ripped the devil, basically had no existing space. 如果以后自己旗下的这个品牌,每年能拍出一两部华夏二战题材的优秀电视剧,那么,对日后的整个国内抗战影视剧的发展方向,都会带来很大的影响,如果每一年都有《我的团长我的团》、《亮剑》这样高水准的二战题材电视剧,手撕鬼子的抗日神剧,基本上就没有什么生存空间了。
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