RINAPE :: Volume #16

#1585: The pattern can transplant reverse

LNMTL needs user funding to survive Read More

Facing the Wei Lan question, Li Mu loudly shouted is unjust. 面对蔚澜的反问,李牧大呼冤枉。 „Wendy Goldberg is not my female friend, she most can only calculate an ordinary friend.” “温蒂・高柏可不是我的红颜知己,她最多只能算一个普通朋友。” Wei Lan throws smiles, holds the Li Mu's arm, the body of whole person is swaying like the tumbler gently, said with a laugh said: „I must first state, I am not jealous, I love dearly you, the female friend is a time-consuming strenuous expensive species, sometimes has a matter also to be exhausted you to find the way to rescue her, was too troublesome.” 蔚澜扑哧一笑,抱着李牧的胳膊,整个人的身体像不倒翁一样轻轻摇晃,笑着说道:“我得先声明一下,我可不是吃醋,我是心疼你,红颜知己是个费时费力费钱的物种,有时候出点事还得劳烦你想办法把她救出来,太麻烦了。” The Li Mu hear teasing in her words, holds in the arms her waist, said with a smile: „You said right, such experience had one time enough, I do not want to experience again the second time.” 李牧听出她话里的调侃,搂住她的腰,笑道:“你说得对,这样的经历有一次就够了,我可不想再体验第二次。” Wei Lan also said: „If there are very good girl, I am nothing opinion, but merit thoughts of gain specially heavy girl even, for example this Wendy.” 蔚澜又道:“如果有很好的女孩子,我是没什么意见的,不过功利心特别重的女孩就算了,比如这个温蒂。” Speaking of here, Wei Lan also said: „On titter about her introduction, this girl seems like the undergraduate course or the master of Cambridge, then can come to the home to pursue advanced studies? I have not looked down upon the meaning of domestic university, but overall said, our university was worse than incessantly a scale Cambridge, degrades the matter that pursues advanced studies rarely to hear, the person who has the normal judgment ability, will not basically make such choice.” 说到这儿,蔚澜又说:“titter上很多关于她的介绍,这个女孩子好像是剑桥的本科还是硕士,然后要来国内深造？我没有瞧不起国内大学的意思,但整体上说,我们的高校比剑桥差了不止一个档次,降级深造的事情很少听说,一个有正常判断能力的人,基本上都不会做出这样的选择。” Li Mu said: „Listens to her meaning, probably is interested in the China culture very much, must therefore come China specially.” 李牧说:“听她那意思,好像是对华夏文化很感兴趣,所以才专门要来华夏的。” Wei Lan shakes the head, said: „I do not believe that but this excuse was really astute, one was impregnable, asked for happily, the China person especially liked the foreigner identifying with own culture, once a foreigner said that he liked the China culture, everyone could not voluntarily had the favorable impression to him, came a foreigner casually, said oneself liked the China culture, in fact their chopsticks were not necessarily able to use.” 蔚澜摇了摇头,道:“我不信,不过她这个说辞实在是太精明了,一个是无懈可击,一个也更加讨喜,华夏人特别喜欢外国人认同自己的文化,一旦一个老外说他喜欢华夏文化,大家都会不自觉的对他产生好感,以至于随便来个外国人,都说自己喜欢华夏文化,实际上他们连筷子都未必会用。” Li Mu said with a smile: „Are you to she very discontented appearance, jealous probably?” 李牧笑道:“你好像对她很不满的样子,吃醋啦？” „Naturally is not jealous.” Wei Lan said earnestly: „I thought she has schemed to you, does not hope that you by this person use, she like me or Ziqiu woman, our types, is not pays for you wholeheartedly, to your only demand, is the emotion rather than the material.” “当然不是吃醋。”蔚澜认真的说:“我是觉得她对你有所图谋,不希望你被这种人利用,她不像我或者子秋这样的女人,我们这种,是全心全意为你付出,对你唯一的需求,是情感而不是物质。” Li Mu enclasps her, said with a laugh: „Relax, who I obtain to be clear to me am what intention, I have the cooperation with Goldberg Family, about Muye Science and Technology in the future ipo.” 李牧不由抱紧她,笑着说:“放心吧,我分得清谁对我是什么用意,我跟goldberg家族有合作,是关于牧野科技未来ipo的。” Wei Lan nods, said: „I know that you definitely have several.” 蔚澜点了点头,说:“我知道你心里肯定有数。” Saying, Wei Lan was also saying to Li Mu: „Actually Ziqiu is really a good miss, you might as well toward considered long-term.” 说着,蔚澜又对李牧说:“其实子秋真的是个好姑娘,你不妨往更长远去考虑。” Li Mu said with a laugh: „You are also a good miss, regarding you, long-term of very my also continuously consideration.” 李牧笑着说:“你也是个好姑娘,对于你,我也一直考虑的很长远。” Wei Lan blinks smiles, said: „Long-term that I said is not in the time, but is in the dimension.” 蔚澜眨眼一笑,说:“我说的长远不是时间上的,而是维度上的。” Then, she beckons with the hand, said: „Did not give you to offer advice blindly, was quite hungry, do we want to make a food to eat?” 说完,她摆摆手,道:“不给你瞎出主意了,好饿,我们要不要做点饭吃？” Li Mu spreads out the hand saying: „In family/home, only then instant noodles and some sausage classes, put for a long time not the bad food, no fresh thing.” 李牧摊开手道:“家里只有泡面和一些香肠类的、放久了不会坏的食材,没什么新鲜的东西。” „Is unimportant.” Wei Lan stands up, said: „Walks, we go to the kitchen to cook the surface together.” “不要紧。”蔚澜站起身来,道:“走,咱俩一起去厨房煮面。” Li Mu nods, arrives at the kitchen with Wei Lan, the looks at almost completely empty refrigerator and storage, cannot find way out. 李牧点点头,跟着蔚澜来到厨房,看着几乎空空如也的冰箱和储物柜,一筹莫展。 In the family/home only has several packages of instant noodles and a sausage, the unnecessary egg does not have. 家里只有几包泡面和一点香肠,多余的连个鸡蛋都没有。 This makes him start to fondly remember later generation that to go with the time that the cell phone can order. 这让他开始怀念起后世那外卖用手机就能下单的时代。 In this instance, he even wants to make Muye Science and Technology also develop one set of system that goes a meal, but this idea was also denied by him quickly. 在这个瞬间,他甚至想让牧野科技也开发一套外卖点餐的系统,但是这个想法很快又被他否定了。 Reason that Ele.me this delivering meal platform will be born, can be hot, what depended moves the internet benefits , can Browsing, be able the operation app smartphone to be the core, in addition, high-speed mobile network as well as relatively inexpensive fees, is supports the skeleton and physical body of core, the convenient mobile payment, is one of the entire o2o industry souls. 饿了么这种送餐平台之所以会诞生、之所以能火,靠的是移动互联网的福利,这其中,能够上网、能够运营app的智能手机是核心,除此之外,高速的移动网络以及相对廉价的资费,则是支撑核心的骨架与肉体,还有便捷的移动支付,是整个o2o行业的灵魂之一。 The present stage, the intelligence machine proportion are too few, the fees of mobile network is too high, speed is too slow, loads a several hundred k Boss picture to take about one minute with the cell phone normally . Moreover the direct fees of having exceed one yuan, moreover does not have the mobile payment channel, in this case, wants to do to go o2o, was really difficult. 现阶段,智能机占比太少、移动网络的资费太高、网速太慢,正常用手机加载一副几百kb的图片需要一分钟左右,而且产生的直接资费超过一元钱,而且还没有移动支付渠道,在这种情况下,想做外卖o2o,实在是太难了。 However Li Mu soon realized, oneself entered an erroneous zone. 不过李牧很快又意识到,自己走入了一个误区。 The business model is a common very big thing, sometimes the transplant of business model can the cross platform, e-Commerce from not moving internet builds up, he is one business model of online transaction the traditional internet time is born, was used in all kinds of platforms and on the carrier, since this, goes this life-support services, does not need certainly to request under moving the internet environment can hatch. 商业模式是一种共通性很大的东西,有些时候商业模式的移植是可以跨平台的,电子商务本身就不是从移动互联网起家的,他是传统互联网时代诞生的一种线上交易的商业模式,然后被用在了各种各样的平台与载体上,既然这样,外卖这种生活服务,也没必要一定要求在移动互联网环境下才能孵化。 Goes the product, is different from the taking taxi product, the latter has a huge limit, is the person who provides the service, person who as well as accepts the service, the mobility is high, the gps localization in dependent intelligence machine makes them easier highly to catch the opposite party ; 外卖产品,和打车产品不一样,后者有一个巨大的限制,就是提供服务的人,以及接受服务的人,机动性都非常高,高度依赖智能机里的gps定位来让他们更容易捕捉到对方; However, goes the product essentially, the people who the person who provides the service, as well as accepts the service are fixed, what is not fixed is only the middle provides to send out delivering meal of service, some people will never select to go, does not write down an explicit address, but lets deliver meal to seek according to own fact localization own, has no restaurant to prepare food while moves own position, therefore , goes the product theoretically, can directly in the pc internet time use of present stage tradition. 但是,外卖产品从本质上来说,提供服务的人,以及接受服务的人都是固定的,不固定的只是中间提供外送服务的送餐员罢了,从来不会有人点个外卖,不写一个明确地址,而是让送餐员根据自己事实定位来寻找自己的,更没哪个餐厅一边做饭一边移动自己的位置,所以,理论上来说,外卖产品,是可以直接在现阶段传统的pc互联网时代使用的。 Immediately, Li Mu starts to build the product structure and demand in the brain. 随即,李牧开始在脑子里搭建起产品架构和需求。 First, the entire product is most suitable to make E Boss, in other words, must develop one to provide to go the service website ; 第一,整个产品最适合做成eb,也就是说,要开发一个提供外卖服务的网站; Second, website must have two sets of backstages, one set to the merchant, one set gives the user ; 第二,网站要有两套后台,一套给商户,一套给用户; Third, the user orders in the page using pc, the merchant also through the pc receive order, then system sends the list to sending again ; 第三,用户利用pc在页面下单,商户也通过pc接收订单,然后系统再向派送员派单; Fourth, the pc terminal of user level, Li Mu can not consider, in other words this set of product only considered average consumer who has the pc terminal to be for the operation, however pc of merchant is Li Mu needs to consider. 第四,用户层面的pc终端,李牧可以不去考虑,也就是说这套产品只考虑有pc终端可供操作的普通用户,但是商户的pc就是李牧需要去考虑的了。 Present stage computer price although had big slowdown, but the issue is a small-scale restaurant several months of net profit is also not necessarily able to afford a computer, therefore, oneself , to make greatly this business, must find the way to solve these to be incapable of acquiring the merchant in pc terminal. 现阶段电脑价格虽然有了不小的下滑,但问题是很多小型餐馆几个月的净利润也未必能买得起一台电脑,所以,自己如果想做大这块业务,就必须要想办法解决那些无力添置pc终端的商户。 This issue said that possibly is quite troublesome, but Li Mu has his inherent advantage, he can look for the Hasee cooperation directly, making Hasee have custom-made a commercial integrated player of low disposition, provides to the merchant specially uses. 这个问题说起来可能比较麻烦,但李牧有他的先天优势,他可以直接找神舟合作,让神舟定制一款低配置的商用一体机,专门提供给商户使用。 The machine can give the merchant through the leasing method, pays some deposit, or improves the operation information, can the inexpensive price test, once they discovered that the online order brought the considerable income increase to them, they naturally can consider to buy, either long-term renting ; 机器可以通过租赁的方式给到商户,缴纳部分押金,或者完善经营信息,即可以低廉的价格进行试用,一旦他们发现线上订单给他们带来了可观的收入提升,他们自然会考虑购入,或者长期租赁; Fifth, because does not have the smartphone, the mobility of sending will be castrated, therefore the rightest way is, the sending definition region, the order in region, sends the list by system in the message form to the cell phone of sending. 第五,由于没有智能手机,派送员的机动性会受到阉割,所以最合适的方式是,派送员限定区域,区域内的订单,由系统以短信形式向派送员的手机派单。 The sending definition region, must use to cover the population and radius concept, for example, delivers earlier meal the business has not started, utilization ratio somewhat low time, delivers meal to cover 2000 people of neighborhood or the offices, then, his definition region in these 2000 people of scopes, only then the address in his range orders, will push to him ; 派送员限定区域,要采用覆盖人口以及半径概念,例如,前期送餐业务还没有起步、使用率偏低的时候,一个送餐员可以覆盖2000人的小区或者写字楼,那么,他的限定区域就在这2000人的范围内,只有在他范围内的地址下单,才会向他推送; Moreover, the user orders must first limit his ordering radius, for example the ordering radius is three kilometers words, then the user can only in the merchant to three kilometers radius order temporarily, as the matter stands, sending will also tie up in the three kilometers range of definition region, this can guarantee that delivers meal the efficiency ; 而且,用户下单也要先限制他的下单半径,比如下单半径为三公里的话,那么用户就暂时只能对三公里半径内的商户下单,这样一来,派送员也会被捆绑在限定区域的三公里范围内,这样就可以保证送餐效率; A lot of messages issue the business, can in the thorough communication with two telecommunication services, the enterprise preferential price definitely be able to safeguard, remaining whom is finds the way to mediate in two, having a look at to give is lowest cost. 这其中大量的短信下发业务,可以和两家电信服务上深入沟通,企业优惠价格是肯定可以保障的,剩下的就是想办法在两家之中斡旋,看看谁给的成本最低。 Normally, fees of super client message, can reduce to the five cents, even controls below the five cents, then, in an order the concealed communication cost is not high. 正常情况下,大客户一条短信的资费,是可以降低到五分钱附近,甚至控制在五分钱以下的,如此一来,一个订单里隐含的通信成本并不算高。 Then, gives an example with oneself, oneself present wants to order the meal to eat meal, oneself want entire orders and service process is: 如此一来,拿自己举例,自己现在想点餐吃饭,自己要的整个下单及服务流程是: First turns on the computer, lists as the shipping address Ziyun Mountain Villa, then oneself on website noticed that is in three kilometers range all restaurants that join the platform ; 先打开电脑,把紫云山庄列为收货地址,那么自己在网站上看到的,就是三公里范围内所有加入平台的餐厅; Then, oneself through pc website, glance over and chooses the good dish, confirmed the price, these steps with operated on the cell phone are the same ; 接着,自己通过pc网站,浏览并选择好菜品,确认价格,这些步骤与在手机上操作一样; Again then, oneself after online uses the Alipay effect payment, the order will transmit to the seller, the seller after verifying the order, the click confirmed that then the buyers and sellers on have reached the agreement, system starts to contain Ziyun Mountain Villa sending to send the list to all definition regions. 再接着,自己通过线上使用支付宝支付款项后,订单就会发送给卖家,卖家在审核订单之后,点击确认,那么买卖双方就已经达成协议,系统开始向所有限定区域内包含紫云山庄的派送员派单。 Sends in the single information, will have the full taking goods address message, as well as relatively fuzzy delivering goods address, for example falls building fuzzily by the disciple trademark and consignee information, after sending receives the information, first looks at the general position, then replies the message to determine that snatches the list ; 派单的信息中,将会有完整的取货地址信息,以及相对模糊的送货地址,比如模糊掉楼号以及门牌号、收货人信息,派送员收到信息之后,先看大概位置,然后回复短信确定抢单; Many people snatch in the single situation, whom comes to determine from system fairly is first successfully snatches the order sending, this/should sending after receiving confirmation information, then goes to the business to take the goods, after he arrives the business, attains meal, will see the detailed address of consignee, then has the transmission meal. 多人抢单的情况下,由系统来公平的判定谁是第一个成功抢到订单的派送员,该派送员在收到确认信息后,即可前往商家取货,当他抵达商家、拿到餐品之后,才会看到收货人的详细地址,然后出发送餐。 After the users use pc orders, remaining waited , after delivering meal brings the starter to deliver goods to the doorstep, the transaction automatically is closed, user in the following time, but can also click to confirm on pc, or conducts the review and application post-sale. 用户使用pc下单之后,剩下的就是等待了,送餐员带着餐点送货上门之后,交易就自动完成,用户在接下来的时间里,还可以在pc上点击确认,或者进行点评、申请售后。 Stroking the although feeling was more troublesome than the cell phone, but is careful thinks, in the past used Taobao that group of users earliest, walks, is pc operates the Online shopping complete flow completely, afterward transplanted the mobile platform this set of theory as well as system. 捋一下虽然感觉比手机麻烦了一些,但是再仔细一想,当年最早用淘宝的那批用户,就是这么一路走过来的,完全是pc操作网购的全部流程,后来才把这套理论以及系统移植到了手机平台。 Therefore now has a look, mobile platform in goes the app theory as well as system, transplants to the pc platform reverse, should also be completely feasible, although definitely because shortage of technological means that but makes certain castration in the function and efficiency, but this castration under this background, is completely acceptable...... 所以现在看看,把手机平台上的外卖app理论以及系统,反向移植到pc平台来,应该也是完全可行的,虽说必然会因为技术手段的欠缺,而在功能和效率上做一定的阉割,但这种阉割在这个时代背景下,是完全可以接受的…… Read hence, Li Mu almost makes the decision immediately: Do! Must do! First starts from the first-tier city, gradually covers to the 4-5 line city and county city, in this case, waits for two years later, the intelligence machine starts to crop up, oneself can transplant the past it rapidly! 一念至此,李牧几乎立刻就作出决定:做！一定要做！先从一线城市开始,逐渐向四五线城市以及县城覆盖,这样的话,等两年以后,智能机开始冒头,自己就可以迅速把它移植过去！
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