Li Muunderstoodin the queenwordsprobably the vividintention.李牧大概明白了女王话里呼之欲出的意图。Williamis the futurecrown prince, naturally is also the object of entireroyal familykeytrained.
威廉是未来的王储,自然也是整个王室重点培养的对象。
The althoughroyal familyno longerhas the right of directmanagementcountry, butafter all is the symbol of country, deeplyby the love of people, therefore, the royal familynot onlyhopes that canenhance the entireroyal familydomesticinfluence, hopes that especiallycancreate a talentin the true sense, strengthens the people'srespectandlovetoroyal family.虽然王室已经不再拥有直接管理国家的权利,但毕竟是国家的象征,深受人民的爱戴,所以,王室不仅希望能够提升整个王室在国内的影响力,更格外希望能够培养出一个真正意义上的人才,来增强人民对王室的尊重与爱戴。Williamnowis just young, without a doubtis the next generationfreshmanstrength that the entireroyal familyattaches great importance.
威廉现在正年轻,毫无疑问是整个王室最重视的下一代新生力量。IfWilliamsteps ontowith the person of father's generationconsistentroute, after universitygraduation, joins the Royal Army, thenhisceilingis also clear, is very difficultto makebreakthroughin the true sense, therefore, inqueeneyes, ifplaces hopes inWilliam to shoulder the flag of royal family, mustguarantee that Williamcanfind the road of growthis differentfromotherroyal family members.
如果威廉走上与父辈一致的路线,大学毕业后加入皇家军队,那么他的天花板也就一目了然,很难取得真正意义上的突破,所以,在女王眼里,如果寄希望于威廉能够挑起王室的大旗,就必须确保威廉能够找到一条不同于其他王室成员的成长之路。Therefore the queenwill invite herselfto visitBuckingham Palaceto be a guest, it seems like, shebiggestintention, yeshopesoneselfcanguide, evenhelpedWilliamfind a brand-newdevelopment direction.
所以女王才会邀请自己来白金汉宫做客,这么看来,她最大的意图,就是希望自己能够引导,甚至帮助威廉找到一个全新的发展方向。Williamalsounderstands that grandmother'sintention, before being very early, hewas considering can oneselftrade a newdirection, doing something that was differentfrom the pastroyal family member, best to make the enoughbig contribution to the society, promoted the people'sby this influence of impressionto the royal familyandpromotionroyal family.
威廉也明白祖母的意图,很早之前他就在考虑自己到底能不能换一个新的方向,做点不同于以往王室成员的事情,最好是能够为社会做出足够大的贡献,以此来提升民众对王室的印象、提升王室的影响力。However, wantsmakes the subversivemajor breakthroughinindividuallocalization and development, was equal to that the flat landhas the tall building, big of difficulty, is not weakinletting an ordinarywhite-collargrowsfor the billionaire.
但是,想在个人定位与发展上有颠覆性的重大突破,等于是平地起高楼,难度之大,一点也不弱于让一个普通白领成长为亿万富翁。
The Windsorfamilyhasenoughmoney, there is a sufficientinfluence, even so, theydo not have the ability cultivation a trueyouth leader, William is also at„goesnot to let the peopleare disappointed the stagenowas far as possiblediligently”.
温莎家族有足够的钱,也有足够的影响力,但即便如此,他们也没有能力培养出一个真正的青年领袖,威廉现在还处在“尽量去努力不让国人失望”的阶段。
In the situation that thisbeing incapablebreaks through, moreneeds a strongboost, butin the Windsorfamilyeyes, no oneis more suitable than to becomethisstrongboostLi Mu.
越是这种无力突破的情况下,越需要一个强大的外界助力,而在温莎家族眼里,没有人比李牧更适合成为这个强大助力。If nothing else, even ifheWilliamin3321suchprojects, makesWilliamraise the flag of domesticyouth leadersufficiently, thereforetheyattach great importance toLi Muespecially, urgentneedLi Mugives the personal development of royal familyyoungcrown princeto bring the newimaginary space.
别的不说,哪怕他在3321这样的项目上拉威廉一把,也足以让威廉扛起国内青年领袖的大旗,所以他们对李牧格外重视,迫切的需要李牧来给王室年轻王储的个人发展带来新的想象空间。
After wantsto understandthis point, Li Mulooked atWilliamoneeyes, Queenlooks at, said with a laughsaid: „Queen, Iapprove to yourviewpoint, if the royal family memberwantsto become a spiritual leader in country, thenmustmaketo surpass the individual the achievement, the wartimeenlistment is goodto choose, but the peaceageenlistmentabsolutelyis not an intelligentchoice, on the one handdoes not have, becausepeaceagesoldierwas been not very highby the attention, in yet another aspect, the peoplehave been used to the life of peace, tomilitary forceas well assoldierworshipvalueminimumtime, at presentenlists in the military, evendiligently, in the peopleeyesisto still have nothing worthwhileagain.”
想明白这一点之后,李牧看了威廉一眼,又看着女王,笑着说道:“女王陛下,我对您的观点非常赞同,王室成员如果想成为一个国家的精神领袖,那么一定要做出超出个体的成就,战时参军是个好选择,但和平年代参军绝对不是一个聪明的选择,一方面没有因为和平年代军人的受关注程度不够高,再一方面,人民早就习惯了和平的生活,对武力以及军人的崇拜值正是最低的时候,眼下去参军,就算再努力,在民众眼里也是乏善可陈。”Saying of queenespeciallyapproval: „Saidunusualis correct, Ito the Williambiggestsustenance, amhope that nowhecanfind a newdirection, canownabilityenlargementseveral timesevendozensandseveral hundredtimes of directions.”
女王格外赞同的说道:“说的非常正确,我现在对威廉最大的寄托,就是希望他能够找到一个新的方向,一个能够把自己能力放大数倍甚至数十、数百倍的方向。”Then, queenfaceanticipationlooks atLi Mu, said with a laugh: „Mr. Li, Ithink that thisissue, youshouldbemostexperienced, thereforedoes not know that whatrespected opinionyoudo have?”
说罢,女王一脸期待的看着李牧,笑着说:“李先生,我想这个问题,你应该是最有经验的,所以不知道你有什么高见？”Li Mushows a faint smile, said: „If the royal familyhopes that Williamcantrade a newdirectionto develop, Ithought that at presentis a verygoodturning point.”李牧微微一笑,道:“如果王室希望威廉能够换一个新的方向发展,我觉得眼下正是一个非常好的契机。”„?” The expression of queenbecomesanticipatesimmediately,inquired: „Goodturning point that Mr. Li said that specificallyrefers to?”
“哦？”女王的表情立刻变得非常期待,询问道:“李先生说的好契机,具体是指？”Li Musaid: „Williamnowfansontitteralready6-71 million?”李牧说:“威廉现在在titter上的粉丝已经六七百万了吧？”Williaminterposedat this time: „7.2 million.”
威廉这个时候插话道:“七百二十万了。”Li Munods, said: „700ten thousandfans, thisis a verybignumber, thison behalf, youreachtitterandeachby the viewpoint that titterexpresses, has7 milliondirectrecipients, the viewpoint that ifyoutransmitcantouch the netizen, theninthese7 millionpeople, will also havemassivetwodisseminationandthreedissemination...... thisto mean,youhave becomeinfluenceverypowerfulonlineindependent media.”李牧点了点头,道:“七百多万粉丝,这是一个非常大的数字,这代表着,你的每一条titter、每一条透过titter发表的观点,都有七百万直接接收者,如果你传递的观点能够打动网友,那么这七百万人里,还会产生大量的二次传播、三次传播……这就意味着,你已经成了一个影响力非常强大的线上独立媒体。”Nod of the queenandWilliam, as well asotherroyal family membersapprove, has not spoken, is anticipating the Li Mufollowingcontent.
女王、威廉,以及其他王室成员都赞同的点了点头,却都没有说话,期待着李牧后面的内容。Li Muslightlystopmoment, said: „Sincehassuchpowerfulfansfoundation, is the direction that then youmustdevelopwhat? Mysuggestionis, firstisopinion leader in the internetworld.”李牧微微停顿片刻,又道:“既然已经有了这么强大的粉丝基础,那么接下来你要发展的方向是什么呢？我的建议是,先做一个互联网世界里的意见领袖。”„Opinion leader?” The peopleexpressionhassomedoubts, cannotact bashful the glossary of thislater generation'swidelydisseminationaccuratelyoninternet.
“意见领袖？”众人表情带着些许疑惑,不太能准确拿捏这个后世在互联网上广为传播的词汇。Li Muexplained: „ Opinion leader, canprovidea handfulpeople of constructiveinformation, opinionas well asviewpointincertainaspectsfor others, thesepeoplehave the uniqueadvantage and powerfulcredibilityincertainaspects, as well asaudiencefoundation;李牧解释道:“意见领袖,就是能够在某些方面为他人提供建设性信息、意见以及观点的一小撮人,这些人在某些方面都有自己独特的优势、强大的可信度,以及受众基础;For exampleBeckham, hehasenoughadvantagein the soccerandinsports, inthisdomain, hehasmassivefans and audience, ifhetransmits the opinionaboutsportsto the audience, the bigprobabilitywill be acceptedby the audience, ifhepromotes a sports brand, thenhisfanwill bringmassivesales volumesforthisbrand, subsequentlypromotesthisbrandin the influence of entiremovementindustry;
比如贝克汉姆,他在足球、在体育方面有足够的优势,在这一领域,他有大量粉丝和受众,如果他向观众传递关于体育方面的意见,大概率会被受众接受,如果他推广一个运动品牌,那么他的拥趸将为这个品牌带来大量的销售额,继而提升这个品牌在整个运动行业的影响力;ButBeckham'swife, hasmassivefans and audiencein the fashion field, sheis also powerfulin the fashion, luxury and influence in populartideaspect, absolutelyopinion leader who can be the fashion field. ”
而贝克汉姆的太太,在时尚领域有大量粉丝和受众,她在时装、奢侈品以及流行潮品方面的影响力也非常强大,绝对算得上是时尚领域的意见领袖。”At this point, Li MulookstoWilliam, said with a smile: „Williamyou, sinceis the royal family member, hopes that canbring the changefor the royal familyandfor the country, why notthenthroughtitter, to build itself a political field, economic domainorsocial developmentdomain, eveneducates, charity and benefitsdomainopinion leader?”
说到这里,李牧看向威廉,笑道:“威廉你既然是王室成员,又希望能够为王室、为国家带来改变,那么何不通过titter,把自己打造成一个政治领域,经济领域或者社会发展领域,甚至教育、慈善与福利领域的意见领袖呢？”Allroyal family membersafterhearing the Li Mu'ssuggestion, looksjoyfully, theiralthoughalsorealizes the titterimportance, but because titterisnew things, therefore the researchtotitter are not very thorough, onlyknows that mustmaintainfans on Williamtitter, butactuallydoes not wantto understand, what directionmustwalk, the Li Mu'swordsbrought very biginspirationtothem.
所有的王室成员在听到李牧的建议之后,都面露欣喜,他们虽然也意识到titter的重要性,但由于titter还是一个新鲜事物,所以他们对titter的研究还不够深入,只知道要把威廉titter上的粉丝维护好,但却一直没有想明白,要走一个什么样的方向,李牧的话给他们带来了很大的启发。At this time, Li Mualsoadded: „But, mysuggestionis, the breakthrough pointbestonlychooseone, thenline development, ifelectstoo, is very easyto create the dispersion of strength, might as wellonlyhit a point, hits, to punctureandhitdeeplythoroughly!”
这时,李牧又补充道:“不过,我的建议是,切入点最好只选择一个,然后垂直发展,因为如果选太多的话,很容易造成力量的分散,不如只打一个点,打深、打穿、打透！”
The nod that a queenfaceacclaimedsaid: „The Mr. Limentalityclearlyis clear, in comparison, ourideological modessomewhathave been puzzled, was always very difficultto find the key point.”
女王一脸赞叹的点头说道:“李先生的思路非常清晰明确,相比之下,我们的思维模式一直有些困惑,总是很难找到关键点。”Then, the queenalsoaskedLi Mu: „Mr. Li, youthought that whichbreakthrough pointWilliamis more suitablefrom?”
说罢,女王又问李牧:“李先生,你觉得威廉更适合从哪个切入点出发？”Li Musaidwithout hesitation: „Education!”李牧毫不犹豫的说:“教育！”Seeseveryoneto wait forowndetailedexplanation, Li Muis then continue say: „ William'saudienceoninternethastwoquiteremarkablecharacteristics:
见所有人都等待着自己的详细解释,李牧便继续道:“威廉在互联网上的受众群体有两个比较显著的特点:
The firstcharacteristics, youth oriented, because ofmostfansthroughmytitterconduction currentin the past, user who thereforepays attention toWilliam, 80%are the 16-24-year-oldyouth groups, tothiscommunity, they do not pay attention to the world setup, does not pay more attention to a countrypolitics, theypay attentiontruly, with the thing that theyare closely linked, the educationis one of them ;
第一个特点,年轻化,因为大部分粉丝都是通过我的titter导流过去,所以关注威廉的用户,有80%是16-24岁的青年群体,对这个群体来说,他们不关注世界格局,更不关注一国政治,他们真正关注的,就是与他们息息相关的东西,教育就是其中之一;
The secondcharacteristics, the educational levelwas been high, internetat present the mainsoilin the developed countriesas well asa small number ofdeveloping countries, can the proficient operationcomputer, andenters the internetusercontinually, the educational levelbe higher than the internetpeople, theyattentionto the educationwill also be higher thanothersocialcommunities;
第二个特点,受教育水平较高,互联网目前主要的土壤在发达国家以及少数发展中国家,能够熟练操作电脑并且连入互联网的用户,受教育水平要比互联网民更高一些,他们对教育的关注度也会高于社会其他群体;Therefore, synthesizesthesetwopointsto analyze, at presentWilliam on titterbecomes the opinion leaderbest the breakthrough pointis the education community, canjudge the good and bad points of currenteducational pattern, andput forward some opinions and proposals of improvementunceasingly, ifcanarousethesefansresonance, thenfirststepsucceededeven. ”
所以,综合这两点来分析,目前威廉在titter上成为意见领袖的最好切入点就是教育领域,可以对当前教育模式的优缺点进行评判,并且不断提出一些改进的意见和建议,如果能够引起这些粉丝的共鸣,那么第一步就算是成功了。”
The queenponders over the moment, patted the Li Mu'sback of the handgently, saidheartfeltly: „These that Mr. Li, yousaidare reasonable, in the futurealsohopes that youcanmanytoWilliamsomedirectors, heneedsprofessional of onelikeyouto providesomevaluablelife experiences and suggestionsforhim.”
女王思忖片刻,轻轻拍了拍李牧的手背,由衷说道:“李先生,你说的这些非常有道理,将来还希望你能够多给威廉一些指导,他太需要一个像你一样的专业人士为他提供一些宝贵的人生经验与建议。”William's father Prince Charlesalsonodsagain and again, saidcompletelysigh with emotion: „Mr. Li, Williamcanlearn a fur/superficial knowledgefromyouin the future, wewere also well satisfied.”
威廉的父亲查尔斯王子也是连连点头,满是感慨的说:“李先生,未来威廉能从你身上学到一点皮毛,我们也就心满意足了。”Since mother and childare full of the hopein the look, Li Mucanfeel the intensehope of entireroyal family, theylong for the next generation the youngmembergets rid of„mascot” the label, longs fortheycanmake the trulyinfluentialmatter, longs for that theycanrelive the royal familyglory.
从母子二人充满希冀的眼神中,李牧能够感受到整个王室的强烈渴望,他们渴望下一代的年轻成员摆脱“吉祥物”的标签,渴望他们能够做出一点真正有影响力的事情,渴望他们能够重振王室雄风。previous lifedozensyears , the British royal familycancapture the globalattention the event, is almost all relatedwith the twogenerations of princesses in royal family, the princegets married the princess, not only the Britishwhole nationpays attention, GlobalPeoplealsocuriousgossip, butunderprincessbirthprince, will become the news of whole nationevenworldattentionsimilarly, but, in addition, the royal familydid not have the vision of abilityattractionentire worldagain, thereforetheyhadcertainly the biggreat expectationstoWilliam.上辈子几十年的时间里,英国王室能吸引全球目光的事件,几乎全与王室的两代王妃有关,王子迎娶王妃,不仅英国举国关注,全球民众也会好奇八卦一番,而王妃诞下王子,也同样会成为举国甚至全球关注的新闻,但是,除此之外,王室就再也没有能力吸引全世界的目光了,所以他们对威廉寄托了绝大的厚望。Li Muthought that thisis the good opportunity of the royal familyoffering mutual benefit and achieving common progress, oneselfhad never visited the land of Britain, butthistime, oneselfwill soon announcetoproperty rights of FA Premier Leagueclub, moreoverpreparesto treat asoneto be ableFA Premier Leagueto continueisChinatrains the frontline position of outstandingplayer, in this case, maintains the closecooperationwith the royal familyis the goodmatter.李牧觉得这是一个与王室互惠互利的好机会,自己原本从未踏足过英国的土地,但这一次,自己即将宣布对一家英超俱乐部的所有权,而且还准备把英超当做一个能持续为华夏培养优秀球员的前沿阵地,在这种情况下,与王室保持紧密合作关系是再好不过的事情。Sinceroyal familyallhopespinonWilliam, why notoneselfdo deliver the favor done at little or no cost?
既然王室所有的希望都寄托在威廉身上,那自己何不送个顺水人情？Thinks ofhere, Li Musaidto the queenandPrinceCharlesas well asWilliam: „Ihave a work to providetoWilliam, does not know whether agreed.”
想到这儿,李牧对女王、查尔斯王子以及威廉说道:“我有一份工作想提供给威廉,不知道诸位是否同意。”Peoplequestioning of one voice: „Whatjobis?”
众人异口同声的追问:“是什么样的工作机会？”Li Mushows a faint smile, said: „Iwantto introduceBritain3321patterns, ifWilliaminterested, makestotalperson in charge of 3321Britishnets.”李牧微微一笑,道:“我想把3321的模式引入到英国,如果威廉有兴趣的话,就来做3321英国网的总负责人吧。”
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