RINAPE :: Volume #16

#1509: Promotes the film and television industry great development

LNMTL needs user funding to survive Read More

The premiere formally starts, as Ning Hao of director, anxious standing in stage, to all honored guests, the audience and media, told the creation beginning to end of «Crazy Stone» this movie, the script of this movie had accumulated for several years in the Ning Hao brain, he said that oneself has not thought that this movie one day can become a Cinema movie, because of before then, him once believes that even if this movie can shoot on only the movie channel, he also felt extremely satisfied. 首映礼正式开始,作为导演的宁昊,紧张的站在舞台上,面向所有嘉宾、观众以及媒体,讲述了《疯狂的石头》这部电影的创作始末,这部电影的剧本在宁昊脑子里已经积淀了好几年,他说自己从来都没有想过,这部电影有一天能够成为一部院线电影,因为在这之前,他一度认为,这部电影哪怕能拍出来只上个电影频道,他也感到万分满足了。 However, meets Li Mu, became his this whole life biggest life transition. 但是,遇见李牧,成了他这辈子最大的一个人生转折。 With the Li Mu's support, he made this movie, and will soon screen in the nation, realized him to photograph a desire of Cinema big movie. 在李牧的支持下,他拍成了这部电影,并且即将在全国上映,实现了他拍摄一部院线大电影的愿望。 Chatted and with the process that Li Mu knew, Ning Hao in the stage is filled with emotion. 聊及与李牧认识的过程,宁昊在舞台上感慨万千。 Who can think that in online chatted with, is helped make short film university to live by oneself, will in such a short time transform into today's Li Mu. 谁能想到,那个在网上与自己聊天、让自己帮忙做微电影的大学生,会在这么短的时间内蜕变为今天的李牧。 Who can think that time online chatted, making Ning Hao truly a director, to become the Muye Pictures executive, to become Director Spielberg of Dramatic team deputy. 谁又能想到,正是那次网上聊天,让宁昊真正成为了一个导演、成为了牧野映象的高管、成为了斯皮尔伯格剧组的副导演。 Ning Hao said: „Life sometimes is such marvelous, when my nest in the dormitory, finds the person to inquire and hope everywhere can look for a dramatic team hits a labor the time, a telephone hit, is still reading the university young fellow to tell me saying that he wants to pat short film, therefore the following matter everyone knew, in a while, phenomenon level short film 《Old Boy》 was popular across the country.” 宁昊说:“人生有的时候就是这么奇妙,当我窝在宿舍,到处找人打听、希望能找个剧组打份工的时候,一个电话打了过来,一个还在读大学的小伙子告诉我说,他想拍一部微电影,于是后面的事情大家都知道了,没过多久,现象级微电影《老男孩》红遍了大江南北。” Speaking of here, Ning Hao, said: „Before «Crazy Stone» prepares for showing, my idea is to hope the company can me two to 3 million budget, making me complete the own first Cinema movie, but my boss Mr. Li Mu told me, you cannot before doing a matter are only thinking the cost reduction all day, how if you want to achieve well the matter, therefore, he supplemented several times budget, and strove for the alliance of Mr. Andy Lau for this movie, here, thanked Mr. Andy Lau to do for this movie diligently and paid.” 说到这儿,宁昊顿了顿,又道:“《疯狂的石头》筹拍之前,我的想法是希望公司能够给我两到三百万的预算,让我来完成自己的第一部院线电影,但我的老板李牧先生告诉我,你不能在做一件事之前整天只想着降低成本,你要想怎么才能把事情做到最好,于是,他追加了数倍预算,并且为这部电影争取到了刘德桦先生的加盟,在这里,也非常感谢刘德桦先生为这部电影所做的努力与付出。” At this time, those present looked to Andy Lau, the cameras of scene both sides screen real-time pictures also aimed at Andy Lau, gave him a single feature article, Andy Lau was with smile on the face, holding their palms together made the posture of thanks. 这时,在场的人都看向刘德桦,现场两侧荧幕实时画面的摄像机也对准了刘德桦,给他一个单人的特写,刘德桦面带微笑,双手合十的做了个感谢的姿势。 Ning Hao then said: „Actually this movie has prepared to meet with everyone, but, the original screening running schedule meets the atypical pneumonia exactly, Chief Li decided at that time, after making this movie one postponed the atypical pneumonia to finish, screen, reason everyone was also very clear, the epidemic situation in the dissemination, we have not been able to attract the public area everyone, this will bring the unnecessary trouble and risk to the defense of epidemic situation, therefore, the movie has postponed, by today, it must meet with everyone finally officially.” 宁昊接着说:“其实这部电影早就准备跟大家见面,但是,原定的上映档期恰好遇到非典疫情,李总当时拍板,让这部电影一只延后到非典疫情结束之后再上映,原因大家也都很清楚,疫情还在传播的时候,我们不能把大家吸引到公共场合,这样会给疫情的防御带来不必要的麻烦与风险,于是,电影一直延期,到今天,它终于要正式跟大家见面了。” Under the stage broke out the intense applause, Ning Hao somewhat cannot repress said excitedly: „Before the movie shows, I want to invite Muye Science and Technology chairman Li Mu Mr. Li, mounted the stage to give everyone to say a few words, does not know that Chief Li did facilitate?” 台下响起激烈的掌声,宁昊有些按耐不住激动的说:“在影片放映之前,我想请牧野科技的董事长李牧李先生,上台来给大家说两句,不知道李总方不方便？” The lens of scene aimed at Li Mu, on the both sides screen presented the Li Mu's picture, Li Mu showed a faint smile, stands up, takes a step to take the stage. 现场的镜头对准了李牧,两侧荧幕上出现了李牧的画面,李牧微微一笑,站起身来,迈步走上舞台。 In the stage, Li Mu and Ning Hao came hug between the men, later received the microphone from his hand, said with a smile: „To be honest, before I mount the stage, Ning Hao has not told me, wants to make me mount the stage to speak, gave me to come to be caught off guard all of a sudden, this matter I will then wear the small shoes to him.” 舞台上,李牧与宁昊来了个男人间的拥抱,随后从他的手里接过麦克风,笑道:“说实话,一直到我上台之前,宁昊都没有告诉我,想让我上台讲话,一下子给我来了个措手不及,这件事儿我回头会给他穿穿小鞋的。” Stage next laughs. 台下一阵哄笑。 Li Mu slightly stop moment, said: „The speech of public occasions a little were recently frequent, actually the sensitometry is too every so often high is not a good deed, but to Muye Pictures, today is a commemorable day, moreover I believe, today can also be the China film industry commemorable day, therefore I as a layman, in this special day with everyone verbose several.” 李牧微微停顿片刻,又道:“最近公开场合的讲话有点频繁,其实很多时候曝光度太高不是一件好事,不过对牧野映象来说,今天是个值得纪念的日子,而且我相信,今天也会是华夏电影行业值得纪念的日子,所以我作为一个外行人,也就在这个特殊的日子里跟大家絮叨几句。” „I like the movie, if which artistic form can fastest and most massive, transmit own thought and values effectively, then the answer inevitably is the movie, this is also I makes the Muye Pictures reason, we hope that can transmit our thought and attitudes to the world, in the meantime, we also hope that makes it supply chain that has the considerable profit, therefore we start to begin shooting the movie, to purchase Cinema, and across the country built to lay down our Muying Ticket System, now, in the sales proportion of Muying Ticket System movie box office has been over half internally, I believe that soon, this proportion over 60%, 70% even 80%.” “我个人非常喜爱电影,如果说哪种艺术形式能够最快速、最大量、最有效的传递自己的思想与价值观,那么答案必然是电影,这也是我做牧野映象的原因,我们希望能够向世界传递我们的思想与态度,同时,我们也希望把它做成一个有可观利润的产业链,所以我们开始投拍电影、收购院线,并且在全国范围内搭建铺设了我们的牧影票务系统,现在,牧影票务系统在国内电影票房的销售占比中已经超过了一半,我相信,用不了多久,这个比例就会超过60%、70%甚至80%。” „Meanwhile, we also devote to raising the domestic film industry overall level, not only this must contribute more better movies for the China movie, if also wants the audience of means development film market, and thinks the efficiency of means promotion industry attack pirating, to achieve this goal, light/only by Muye Pictures one is not enough, what it needs is our entire industry comes to realize diligently, therefore, I in following, decides to promote an industry promotion plan.” “同时,我们也致力于提升国内的电影行业整体水平,这不仅要为华夏电影贡献更多更好的电影,也要想办法开拓电影市场的受众群体,并且想办法提升行业打击盗版的效率,为了实现这一目标,光靠牧野映象一家是远远不够的,它需要的是我们整个行业一齐来努力才能够实现,所以,我在接下来,决定推行一个行业促进计划。” One speaking of the industry promotion plan, below all people hit 12 spirit, Li Mu gave the good news influence of internet industry release to be profound before, this also made the film and television industry fill with the anticipation to Li Mu, if Li Mu can also release some powerful industry promotion plans in the film and television industry, then the role to industry, is very huge. 一说到行业促进计划,下面所有的人都打起了十二分的精神,李牧之前给互联网行业释放的利好消息影响非常深远,这也让影视行业对李牧充满了期待,如果李牧能够在影视行业也释放出一些强有力的行业促进方案,那么对行业的拉动作用,将是非常巨大的。 Li Mu said at this time: „I have a China nova director to plan, the specific content of this plan is, by me in the next five years, will invest one after another 3 billion Yuan RMB, supports 300 directors to film the movie that they want to film, each movie invests 10 million Yuan RMB on average, all photography costs are borne by me completely, the copyright also comes the exclusive operation by Muye Pictures, but the director and team may account for 50% of movie copyright income.” 李牧这时候开口说道:“我有一个华夏新星导演计划,这个计划的具体内容是,由我个人在未来的五年内,陆续出资三十亿元人民币,支持300名导演去拍摄他们想要拍摄的电影,每一部电影平均投资1000万元人民币,所有拍摄成本完全由我个人负担,版权也由牧野映象来独家运营,不过导演及其团队可占影片版权收益的50%。” „In other words, if the movie makes money, then 50% of all incomes will turn over to the director and team ; If loses money, the director and team do not need to bear any loss.” “也就是说,如果电影赚钱,那么所有收益的50%将归导演及其团队所有;如果赔钱,导演及其团队不需要承担任何损失。” The new director supports the plan, is Li Mu has wanted to handle the matter that the domestic film and television industry when the capital is desolate, lots of directors could not find the movie that money to come photographs itself to make, the movie that few famous directors can attain itself the investment of wants, to photograph itself to make, the entire industry new piece quantity are miserable, but also discussed that anything promotes the film and television industry. 新导演扶持计划,是李牧一直想做的事情,国内影视行业在资本冷淡的时候,大量导演找不到钱来拍摄自己想拍的电影,只有极少数有名气的导演能够拿到自己想要的投资、拍摄自己想拍的电影,整个行业新片量少得可怜,还谈什么振兴影视行业。 Therefore Li Mu hopes that with this five-year plan, supports one batch ambitious, to have the enthusiasm, to have the new director of aspiration, making them have the movie that the opportunity photographs them to make, 5 years 300 investments surpass 10 million movies, converting every year is 60, movies of 10 million investments, so long as the theme does not have problems, absolute has on the Cinema ability, when the time comes, can increase 60 Cinema big movies for the domestic film market every year, is equivalent to each month to have 5, every week at least 1. 所以李牧希望用这个五年计划,来扶持一批有理想、有热情、有抱负的新导演,让他们有机会拍摄他们想拍的影片,五年300部投资超过1000万的电影,折算下来每年就是60部,1000万投资的电影,只要题材不出问题,就绝对具备上院线的能力,到时候,每年能为国内电影市场增加60部院线大电影,相当于每个月就有五部,每周至少一部。 Last year, the narrative movie of China film market whole year photography has not arrived at 200, these can on Cinema 100, increased 60 all of a sudden, absolutely was a huge boost. 去年,华夏电影市场全年拍摄的故事片还没到200部,这其中能上院线的连一百部都不到,一下子增加60部,绝对是一个巨大的助力。 Under the stage many rookie directors are excited about this plan, but, the old people of many film and television industries actually seem somewhat heavyhearted. 台下许多新人导演都对这个计划激动不已,但是,许多影视行业的老人却显得有些忧心忡忡。 The rookie director is excited , because they will soon have the opportunity to attain the Cinema big movie that the adequate fund photographs itself to make, the old person worried, is feared that these new directors and new movie massive impact markets, win their market shares. 新人导演激动,是因为他们即将有机会拿到足够的资金去拍摄自己想拍的院线大电影,老人担忧,则是怕这些新导演、新影片大量冲击市场,夺走他们的市场份额。 Not enough to go around example everyone is well aware, no one wants to emit big group of competitors to snatch the food to eat with oneself every year. 僧多粥少的例子每个人都心知肚明,谁也不希望每年冒出一大堆竞争者跟自己抢饭吃。 Li Mu continued to say at this time: „At any time, wants to promote any industry, needs the synchrolifting two magnitudes, one is to promote the product mass, one is to promote the customer segment total quantity, with the film and television industry, wants to promote the industry the premise, is the movie that every year delivers must increase, simultaneously every year enters the movie theater to look the audience who movie must increase, otherwise was short of any, this matter could not become.” 李牧这个时候继续说道:“任何时候,想振兴任何一个行业,必须要同步提升两个数量级,一个是提升产品体量,一个是提升消费群体总量,拿影视行业来说,想振兴行业的前提,是每年产出的电影要增加,同时每年走进电影院看电影的观众要增加,否则少了任何一个,这事都成不了。” „Only increases the movie quantity, will cause the box office total quantity to carve up seriously, pushes down the entire industry the single section movie returns ratio, when the time comes might cause more movies unable to recoup the cost ; However, only increases the subscriber, the product line is not very rich, will cause the soil erosion of user soil, the movie that therefore, my solemn promise, each China nova director plans to film, can Muye Science and Technology unconditional declares send/hair support before screening, what as far as possible is everyone develops more potential audience.” “只增加影片数量,会导致票房总量瓜分严重,拉低整个行业的单部电影收益率,到时候有可能会导致更多的电影无法收回成本;但是,只增加用户数量,产品线不够丰富,又会导致用户土壤的水土流失,所以,我郑重承诺,每一部华夏新星导演计划拍摄的电影,在上映之前都能够得到牧野科技的无条件宣发支持,尽可能的为大家拓展更多的潜在观众。” Under the stage the rookie director is more excited, the Li Mu this quite therefore production start-to-finish service, completely solved extra worries of rookie director. 台下新人导演更加激动,李牧这相当于是产销一条龙服务,彻底解决了新人导演的后顾之忧。 However, the old person actually felt the huge threat as before, increased so many movies, only promoted for these movies, the movies of others must receive the huge impact. 但是,老人却依旧感受到了巨大的威胁,新增这么多电影,又只为这些电影进行推广,其他人的影片还是要收到巨大的冲击。 At this time, Li Mu opened the mouth saying: „What film and television industry is different from other industries, in our industries, the terminal is the user is unable to solve, the audience must enter the movie theater to see the Cinema movie, and contribution box office, therefore this needs our Cinema bearing capacity rapid growth, therefore, plans besides the China nova director, our also simultaneous ejection another plan: Screen fission plan.” 这时,李牧开口道:“影视行业与其他行业不一样的是,在咱们这个行业,终端是用户无法自行解决的,观众必须走进电影院才能够看到院线电影并且贡献票房,所以这就需要我们的院线承载能力快速发展,所以,除了华夏新星导演计划之外,我们还会同步推出另一个计划:荧幕裂变计划。” „ Screen fission plan, as the name suggests, is to make our existing big screens have the fission, 1000 change 2000 and 2000 to change 4000, 1 million seats turn into 2 million, 2 million change 4 million, like this, can enhance our user bearing capacity, in the next five years, Muye Pictures the investment will not be lower than 3 billion Yuan, comes together establishes movie Cinema with regional enterprises with individual joint capital in the nation, the concrete plan of this plan is: “荧幕裂变计划,顾名思义,是要让我们现有的大荧幕产生裂变,一千块变两千块、两千块变四千块,一百万个座位变成两百万,两百万变四百万,这样,才能够提升我们的用户承载能力,在未来的五年内,牧野映象将投资不低于三十亿元,同来与各地企业与个人合资在全国成立电影院线,这个计划的具体实施方案为: Cinema wants in China mainland all prefectural level cities, can apply to cooperate to Muye Pictures, the principle of cooperation is, Muye Pictures undertakes the total investment actually 10-20%, however gives the 50% discount in the ownership percentage of correspondence, in other words, if Cinema total investment RMB, Muye Science and Technology are surely most can invest 2 million, but only accounts for 10% stocks. ” 院线只要是在华夏大陆所有的地级城市内,都可以向牧野映象申请合作,合作的原则是,牧野映象实际承担总投资的10-20%,但是在对应的持股比例上打五折,也就是说,如果一家院线总投资一千万人民币,牧野科技最多可以出资两百万,但只占10%的股份。” The screen fission plan, is the support plan of Cinema construction, Li Mu not possible to invest tens of billions on Muye Pictures to put it bluntly, making it go to the nation to construct own Cinema, such huge fund seizure, will make Muye Pictures Cinema turn into the heavy asset that cannot withstand extremely fat, therefore, puts out billions, to little occupy stock form, attracts people from various circles strength, induces them to come out with Muye Pictures to cooperate to construct Cinema, as the matter stands, investment these billions can form the leverage effect in the end market, although that throws is 5 billion, but skids, may be 50 billion Cinema scales. 荧幕裂变计划,说白了就是院线建设的扶持计划,李牧不可能在牧野映象身上投资几百亿,让它去全国建设自己的院线,这么庞大的资金占用,会让牧野映象的院线变成一个臃肿不堪的重资产,所以,拿出几十亿来,以少占股的形式,去吸引社会各界的力量,诱导他们出来与牧野映象合作建设院线,这样一来,投入的这几十亿就能在终端市场形成杠杆效应,投进去的虽然是五十亿,但撬动的,有可能是五百亿的院线规模。 As for hitting the stock of 50% discount can bring the loss, Li Mu thinks little radically, because of first in the long run, takes two times of net assets as the estimate value investment, is a very cost-effective business, in the future the film and television industry will progress by leaps and bounds, Cinema will make money irresistible, will give the 50% discount not to lose money, but will little gain. 至于打五折的股份会不会带来亏损,李牧根本不以为意,因为首先从长远来看,以净资产的两倍为估值投资,是一件非常划算的买卖,未来影视行业突飞猛进,院线赚钱势不可挡,打五折不会亏损,只是少赚一点罢了。 although little gained little, but Li Mu can also look to make up to oneself in other links, for example Muying Ticket System, increases Cinema every time, is increasing the Muying Ticket System income card, proportion although that the box office pulls out is not high, but also at least accounts for over 5% of total box office. 虽然是少赚了一点点,但李牧还能够在其他的环节给自己找补回来,例如牧影票务系统,每增加一个院线,就是在增加牧影票务系统的收入盘面,票房抽成的比例虽然不高,但也至少占总票房的5%以上。 Moreover, Cinema were many, 60 movies that Muye Pictures invests every year, had the sufficient Cinema resources, this can also help Muye Pictures promote own box office and profit. 而且,院线多了,牧野映象每年投资的60部电影,就有了足够的院线资源,这也能帮助牧野映象提升自己的票房以及盈利。 As the matter stands, 6 billion funds will form a perfect chain in the film and television industry: 这样一来,六十亿的资金就会在影视行业里形成一个完美的链条: 5 years 300 movies make the film market total quantity increase, propaganda following make the consumer community promote, Cinema following lets the expense bearing capacity promotion of industry, finally each link can the advantage, realize all-win. 五年300部电影让电影市场总量提升,宣传跟上让消费者群体提升,院线跟上让行业的消费承载能力提升,最后每个环节都能够得到好处,实现多赢。 Also a little Li Mu calculates unusual is astute, the Wan Ying film and television base wanted immediately on, then the big investment, must have the necessary industry to draw, 300 movies that If nothing else, the China nova director will plan in the future, at least had half to in the Wan Ying film and television base photograph, as the matter stands, gave a film and television base project huge propelling force, sped up the development of film and television base. 还有一点李牧盘算的非常精明,万盈的影视基地马上就要上了,那么大的投资,必须要有配套的产业拉动,别的不说,未来华夏新星导演计划的300部电影,至少有一半要在万盈影视基地拍摄,这样一来,也给了影视基地项目一个巨大的推动力,加快影视基地的发展。
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