RINAPE :: Volume #16

#1508: Expense promotion

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After seaport of Li Mu 1 billion box offices praised next, the media reporters on the scene were shocked all, suddenly, near the Li Mu ear issue basically all revolves „1 billion box offices” to ask, for example: 李牧十亿票房的海口夸下之后,在场的媒体记者无不感到震惊,一时间,李牧耳边的问题基本上全都围绕着“十亿票房”发问,例如: Why you thought that «Crazy Stone» can capture 1 billion box offices? 您为什么觉得《疯狂的石头》能斩获十亿票房？ If " Crazy Stone » box office can't meet your expectation you to be disappointed? 如果《疯狂的石头》票房达不到您的预期您会失望吗？ «Crazy Stone» from the director to the actor, majority is the rookies, you thought that since such team can support 1 billion box offices? 《疯狂的石头》从导演到演员,大部分都是新人,您觉得这样的团队能够支撑起十亿票房吗？ Li Mu hear these issues, but light smiles, replied: „My is confident about «Crazy Stone» , because I am confident about this movie, the success of movie, depended is not the big star, is not the famous director, but is the outstanding story and Joyo performing skill and manufacture level, therefore, this movie can support 1 billion box offices, must examine through the national audience, as for not being able to achieve me can be disappointed, answer negative, I approve to this movie, I think that its story essence, the actor performing skill and manufacture level are high, regarding this I am satisfied.” 李牧听完这些问题,只是淡淡一笑,回答道:“我对《疯狂的石头》充满信心,是因为我对这部电影本身充满信心,电影的成功,靠的不是大牌明星,也不是大牌导演,而是优秀的故事以及卓越的演技、制作水准,所以,这部电影能不能支撑起十亿票房,要通过全国观众来检验,至于达不到我会不会失望,答案是否定的,我对这部电影非常认可,我认为它的故事内核、演员演技以及制作水准都非常高,对此我已经非常满意了。” A reporter asks: „Chief Li, real didn't expect you usually are so hello busy, but also finds the time personally to attend the premiere of this movie , can see your attaching great importance to degree to this movie from this point, that what words do you have, before wants the mass audience friends to our television to say?” 一位记者开口询问:“李总您好,真没想到您平时这么忙,还抽出时间来亲自参加这部电影的首映礼,从这一点上也能看得出您对这部电影的重视程度,那么请问您有没有什么话,想对我们电视机前的广大观众朋友们说的？” Li Mu hears this issue, gratified nod, this group of people asked before issue that so many do not have the nutrition, this was on said finally a point, oneself present need, through the media, talks with the mass audience, but, this dialogue cannot be has been initiative, such will appear the sales promotion flavor to be very thick, sometimes, needed the reporter was an intermediary and does something secretly. 李牧听到这个问题,欣慰的点了点头,之前这帮人问了这么多没营养的问题,这个总算是上道了一点,自己现在需要的,就是通过媒体,与广大观众对话,但是,这种对话又不能一直是自己主动,那样会显得推销的味道特别浓,有些时候,需要记者在其中穿针引线、暗渡陈仓。 Therefore, Li Mu slightly said with a laugh: „I believe that the audience before television, many people have not entered the movie theater for a long time, the outstanding movie needs to be able the personal status to have flavor under better audio-visual effect, the good comedy movie so, takes own lover and family member, or on approximately 32 good friends, in immersive to movie theater watches a happy incomparable movie, believes me, this experience certain will not be been disappointed by everyone.” 于是,李牧微笑着说:“我相信电视机前的观众,有很多人已经很长时间没有走进过电影院了,许多优秀的电影需要在更好的视听效果下才能够品位出其中的韵味来,好的喜剧电影更是如此,带上自己的爱人、亲人,或者约上三两好友,到电影院里沉浸式的看一场欢乐无比的电影,相信我,这种体验一定不会让大家失望。” Had replied this issue, Li Mu then advanced in front of Ning Hao oneself, said with a smile: „I am not many replied that other issues, today's lead is Director Ning, everyone has what issue, although inquired to him.” 回答过这个问题,李牧便把宁昊推到了自己面前,笑道:“我就不多回答其他的问题了,今天的主角是宁导,大家有什么问题,尽管向他提问。” Advances in front of Ning Hao the media reporters, Li Mu starts to calculate the box office that «Crazy Stone» can earn earnestly. 把宁昊推到媒体记者面前,李牧开始认真盘算起《疯狂的石头》能够赚取的票房。 The taking movie price about 30 Yuan for instance, 1 billion box offices, need to achieve 33.33 million to watch movies the people, if in every ten audience will have one to complete two to brush, then needs the 30 million watching movies population i.e . 以电影票价30元左右为例,十亿票房,需要达到3333万观影人次,如果每十个观众里会有一个完成二刷,那么也就是说需要三千万观影人数。 Was the 30 million person, what considered as in the face of the China 1.3 billion population? 三千万人,在华夏十三亿人口面前算得了什么？ Let alone 30 million, even 60 million, in the face of the data proportion still at all is not anything. 别说三千万,就算是六千万,在数据比例面前也根本不算什么。 At that moment, the domestic annual movie box office altogether also about 1.5 billion, equivalent , the watching movies number of times also on five 60 million times, in a country of 1.3 billion population, this proportion were really low. 当下,国内全年电影票房一共也就十五亿左右,折合下来,观影次数也就五六千万次,在一个十三亿人口的国家里,这个比例实在是太低了。 As for why low, cannot spend because of the poverty, in the final analysis, is the consumer attitude has not achieved this level, therefore needs to conduct the expense promotion. 至于为什么低,不是因为穷而消费不起,说到底,就是消费观念还没有达到这个层面,所以亟需进行消费升级。 Li Mu has experienced internet and innumerable expenses of cultural entertainment industry promotes, he understood profoundly the expense promotes to an importance of industry. 李牧经历过互联网以及文化娱乐行业的无数次消费升级,他深刻的懂得消费升级对一个行业的重要性。 But the expense promotes, dependence is not industry own upgrade change, but is the dependence powerful product stimulates the promotion demand of consumer. 而消费升级,依靠的不是行业自身的升级改变,而是依靠强大的产品来拉动消费者的升级需求。 Promotes like the expense of Apple cell phone to mobile handset market such, wants to realize the expense to promote, must put out to have the product of this strength. 就像苹果手机对手机市场的消费升级那样,想实现消费升级,必须拿出拥有这种力量的产品。 Now, the China film market almost can be a deathly stillness, reason that wants to make the film market lively «You Are the Apple of My Eye» can capture several hundreds of millions box offices, to set the record, depended was also several special selling point that the heat degree at that time acting the leading role and the theme song, and youth remembers past times, the role of this movie to China film market appears briefly, but also after being insufficient lets the person has visited it, form the habit of movie theater. 现在,华夏的电影市场几乎可以算得上是一片死寂,想让电影市场繁华起来《那些年我们一起追过的女孩》之所以能够斩获数亿票房、创下纪录,靠的也是当时几位主演以及主题曲的热度,以及青春怀旧的特殊卖点,这部电影对华夏电影市场的拉动作用只是昙花一现,还不足以让人看过它之后就养成进电影院的习惯。 Counts so many years that the China movie develops, realizes the movie that the expense promotes truly, it seems like only has two in Li Mu. 细数华夏电影发展的这么多年,真正实现消费升级的电影,在李牧看来只有两部。 First «Avatar», the stimulation of this movie to China film industry is epoch-making, it makes the China audience realize truly, the good movie to need to enter the movie theater to look ; 第一部《阿凡达》,这部电影对华夏电影行业的刺激是划时代的,它让华夏观众真正意识到,好电影是需要进电影院看的; Second 《Lost in Thailand》, this movie by 38% platoon pieces, created 63% box offices, became the first box office to break through 1 billion domestic-made movies, to create the box office record of domestic-made movie, and same year the inconsistency of «1942» attacking, was it opened the new times of entertainment movie, opened the domestic film market thoroughly ; 第二部《泰囧》,这部电影以38%的排片,创造了63%的票房,成了第一部票房突破10亿的国产电影、创造了国产电影的票房纪录,并且把同年的《1942》冲击的七零八落,是它揭开了娱乐电影的新时代,彻底打开了国内的电影市场; After 《Lost in Thailand》, the box office of domestic-made movie increases highly unceasingly, ten hundreds of millions and twenty hundred million and thirty hundred million are even higher...... 从《泰囧》以后,国产电影的票房高度不断攀升,十几亿、二十几亿、三十几亿甚至更高…… In these two movies, «Avatar» is the world-class god does, the world sweeps across 18.7 billion box offices, becomes the box office highest record in movie history, its significance and influence were naturally needless to say much, that time that but 《Lost in Thailand》 appeared, it also was only a popcorn movie of middle-grade manufacture, director Xu Zheng was the actors not to have the genuine fire, being the director was the big miss gets into a sedan chair first ; In the actors also has Wang Baoqiang as well as Huang Bo, but these two could not arrange the frontline at that time, moreover face/color price/value is also the sequence of crane tail in the film and television circle. 这两部电影里,《阿凡达》是世界级神作,全球席卷187亿票房,成为电影历史上的票房最高纪录,它的意义与影响力自然不用多说,但是《泰囧》横空出世的那个时候,它还只算是一部中等制作的爆米花电影,导演徐征当演员都还没有真正大火,做导演更是大姑娘上轿头一回;演员里还有王保强以及黄博,但当时这两人也都排不进一线,而且颜值在影视圈也属于吊车尾的序列。 But is such three people, collected a comedy movie that made the audience lavishly praise with practical action, and name that the steamroll the same running schedule screened led, to develop, the big manufacture. 但就是这样的三个人,凑出了一部让观众用实际行动大捧特捧的喜剧电影,并且碾压了同档期上映的名导、名演、大制作。 This movie in movie history insignificant, cannot be regarded any high-quality movie in the China movie history, but, it actually with the easily accomplished stance, subverted the entire China film market, directly resulted in the expense big upgrade of film and television industry, henceforth, the China movie box office started explosive growth. 这部电影在电影历史上无足轻重,在华夏电影历史上也算不得什么优质影片,但是,它却以摧枯拉朽的架势,颠覆了整个华夏电影市场,直接引发了影视行业的消费大升级,从此,华夏电影票房开始了爆炸式增长。 The 《Lost in Thailand》 quality, must miss on at least one scale compared with «Crazy Stone», since 《Lost in Thailand》 can stimulate the expense to promote, then «Crazy Stone» have no reason. 《泰囧》的质量,比《疯狂的石头》要差上至少一个档次,既然《泰囧》能拉动消费升级,那么《疯狂的石头》没理由不可以。 Therefore, Li Mu felt, the gusty area of China film and television industry, will soon arrive. 所以,李牧觉得,华夏影视行业的风口,即将到来。 ...... …… When Li Mu and Du Wei and Ning Hao finished the reporter interviewed and walked into the conference site, the audience about thousand honored guests and audience in abundance stand up to applaud, three people across conference site midpoint rug time, the applause with focusing attention on has accompanied about, everyone is heartfelt the applause and eye salute gives in three people of most middle Li Mu. 当李牧与杜薇、宁昊结束了记者采访、一齐走入会场的时候,全场近千名嘉宾与观众纷纷起立鼓掌,三人穿过会场正中央地毯的时候,掌声与注目一直陪伴在左右,每个人都衷心将掌声与注目礼送给走在三人最中间的李牧。 Presents all honored guests, is almost the person of cinema world, they have the star, has the producer, has the director, there is a film and television industry executive, so many people stand up are Li Mu applaud, the reason is very simple: Since the China movie was born to the present, Li Mu is in the capitalist who pays attention to the film and television industry, strength strongest, to surpassing the cinema world are too many are too many. 在场所有的嘉宾,几乎都是电影圈的人,他们有明星,有制作人,有导演,也有影视行业高管,这么多人起立为李牧而鼓掌,原因很简单:自打华夏电影诞生以来到现在,李牧是关注影视行业的资本家中,实力最强的一个,强到超出电影圈太多太多。 In other words, the China movie is born now, has not obtained like attaching great importance to and support of Li Mu this super rich and powerful people, everyone anticipated that especially Li Mu can bring the huge promotion and promotion to the film and television industry , own day will also feel better a lot. 换句话说,华夏电影诞生到现在,从来没有得到过像李牧这种超级富豪的重视与支持,大家都格外期待李牧能够给影视行业带来巨大的提升与促进,这样,自己的日子也会好过得多。 Moreover, Li Mu present strength, truly achieved the altitude of being possible be called the myth, not only the film and television industry, any industry, hopes to be able such a boost of Legend. 而且,李牧现在的自身实力,也确实达到了一个堪称神话的高度,不只是影视行业,任何一个行业,都希望能够得到这样一个传奇的助力。 Forbes is also good, Hurun is also good, recently has been calculating the Li Mu's worth, conclusion that they draw, is very terrifying credibility surpasses thousand hundred million USD, and will soon break through 2000 hundred million USD. 福布斯也好,胡润也好,最近一直在盘算李牧的身价,他们得出的结论,都是非常恐怖的个人资产超过千亿美元,并且将很快突破两千亿美元。 If according to the digit, Li Mu is this world's richest individual, should reach all world rich and powerful people rankings, but, until now, but also no rich and powerful people ranking includes in which him, the basic reason is Li Mu's Corporation has not gone on the market. 如果按照数字来看,李牧已经是这个世界上最有钱的个人,应该登顶所有的世界富豪排行榜,但是,至今为止,还没有一家富豪排行榜把他列入其中,根本原因就是李牧的公司都还没有上市。 Without the listing, means that the asset is „estimate value” rather than „market value”, the estimate value is not extremely rigorous, if according to the net assets estimate value, Li Mu several companies adds unable to be able actually over 100 hundred million USD, but his overwhelming majority sale prices, come from the market to his ultra-high premium. 没有上市,就意味着资产是“估值”而不是“市值”,估值是极其不严谨的,因为如果按照净资产估值,李牧几家公司实际加起来也无法能超过一百亿美元,但他绝大部分的身价,都来自于市场给他的超高溢价。 This well-known author, he establishes a company probably, the company, only then he alone, as well as his creation copyright, but, the copyright is the virtual asset, moreover does not sell is very difficult to be practical the estimate value, it seems like, the net assets of his company besides the work location and office supplies, anything do not have. 这就好像一个著名作家,他成立一家公司,公司只有他一个人,以及他个人的创作版权,但是,版权是虚拟资产,而且不出售就很难实际估值,这么看来,他公司的净资产除了办公场地、办公用品之外,什么都没有。 Moreover, all the estimate value from capital market, is only one estimate value that one or several investment institutions give unilaterally, this type does not have the reference value, truly has the reference value, is the company after the listing, approval of stock market to stock price, and market value of company after listing. 而且,所有来自资本市场的估值,都只是一家或几家投资机构单方面给出的一种估算价值,这种也不具备参考价值,真正具备参考价值的,就是公司在上市之后,证券交易市场对公司股价的认可,以及公司在上市之后的市值。 Because of this, will frequently appear, some giant company recent stock price rises suddenly, a founder worth night increases tens of billions USD, or the stock price falls suddenly, matter that a founder worth night reduces tens of billions USD. 正因为如此,才会经常出现,某一家巨头公司最近股价暴涨,创始人身价一夜增加上百亿美元,或者股价暴跌,创始人身价一夜减少上百亿美元的事情。 Therefore, the list of the richest stemming from the rigorous consideration, any responsible rich and powerful people ranking, cannot include in the rich and powerful people ranking the Li Mu's estimate worth. 所以,富豪榜出于严谨的考量,任何负责任的富豪排行榜,都不能把李牧的预估身价列入富豪排行榜内。 However, once the Muye Science and Technology listing and Muye Science and Technology occupy the stock Google, PayPal and Baidu to go on the market, the Li Mu's worth welcomes the explosion -type growth immediately, this has not calculated in Li Mu several big products of e-Commerce empire: Taobao net, Taobao Logistics and Alipay......, if these three also go on the market, Li Mu's worth 2000 hundred million USD were perhaps impossible to prevent. 但是,一旦牧野科技上市、牧野科技占股的谷歌、paypal、百度上市,李牧的身价将立刻迎来爆炸式的增长,这还没有算李牧手里电商帝国的几个大产品:淘宝网、淘宝物流、支付宝……如果这三个也上市的话,李牧的身价恐怕两千亿美元也不可能阻挡得了。 Now, a worth may break through hundreds of billions USD super big shot, arrived at film and television circle of one year of ten hundreds of millions box offices, decides personally to promote this industry to progress by leaps and bounds forward, to the entire industry, absolutely is once in a thousand years significant opportunity. 现在,一个身价有可能突破几千亿美元的超级大佬,来到了一年只有十几亿票房收入的影视圈,决定亲自推动这个行业向前突飞猛进,对整个行业来说,绝对是千载难逢的巨大机遇。 Li Mu and Du Wei and Ning Hao have arrived at the first row before stage, here has been Li Mu reserves the seat of distinguished guest area, Li Mu saw many familiar faces here. 李牧与杜薇、宁昊一直走到舞台前的第一排,这里早就为李牧预留好了贵宾区的位子,李牧在这里见到了许多熟悉的面孔。 Not only entire «Crazy Stone» founding team, in many entertainment world most famous that wave of star and director, the seats of these people in the Li Mu both sides or behind, therefore gave regards to Li Mu, Li Mu also 11 smile responses. 不只是整个《疯狂的石头》创始团队,还有许多娱乐圈内最出名的那一波明星和导演,这些人的座位都在李牧两侧或者身后,所以都纷纷向李牧问好,李牧也都一一微笑回应。 In this moment, Li Mu's suddenly also had some small vanity at heart, he understands finally why previous life some and entertainment world does not have the big shot of relations actually to crave with the entertainment world contacts closely, these people usually have the innumerable fans super jorums, however before oneself, polite discrete the staff like company saw the boss, these are the star, the feeling of stars surrounding the moon, truly can promote a vanity of person in the enormous degree. 在这一刻,李牧的心里忽然也有了些许小小的虚荣心,他终于明白,为什么上辈子一些和娱乐圈没关系的大佬却非常热衷与娱乐圈紧密接触,这些人平时都是拥有无数粉丝的超级大腕儿,但是在自己面前,一个个客气谨慎的如同公司的员工看到了老板,原本这些就都是明星,众星拱月的感觉,确实能够在极大程度上提升一个人的虚荣心。 However Li Mu also reminded itself at this time unceasingly, regardless of entertainment world how to oneself respectful, oneself cannot same ignore a proper occupation with these big shot. 不过李牧也在这个时候不断提醒自己,无论娱乐圈如何对自己毕恭毕敬,自己都绝不能与那些大佬一样不务正业。
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