Li Mu before making Stone Tool Overlord, has a perfect commercial operation plan. 李牧在做石器霸主之前,就已经有了一个完善的商业运作计划。 Considering the 《Stone Age》 also shortly after fiery/popular period, by the end of the year, the Online Games market of nation must allow to pass through to Online Games super beast of prey 《Legend》, therefore Li Mu is at heart clear, Stone Tool Overlord to oneself, does not have big room for profits. 鉴于《石器时代》也没多久的火爆期了,到年底,全国的网游市场都要给网游界的超级猛兽《传奇》让路,所以李牧心里清楚,石器霸主对自己来说,已经没多大利润空间了。 Without the online payment channel, he can only sell in offline, but also needs to build the distribution from the beginning, does not know how long can be for a month to sell 20,000-30,000 scales, the earning that therefore, from the present by the end of the year, Stone Tool Overlord can produce in own, it is estimated that 1 million peaked. 没有网络支付渠道,他只能在线下销售,还需要从头搭建销售网络,不知道多久才能达到一个月卖出20,000-30,000份的规模,所以,从现在到年底,石器霸主在自己手里能够产生的营收,估计一百万见顶了。 1 million said that are truly many, but entire Abbe plug-in did was so long, the supply chain value also ten million/countless the rank, so-called supply chain, was the value of its creation, must support entire benefit chain. 一百万说起来确实已经很多了,但整个阿贝外挂做了那么久,产业链价值也才千万级别,所谓产业链,就是其创造的价值,要养活整个一条利益链。 The manufacture development, tests the maintenance, channel retailing and terminal to sell, each link must make money, first did not say that Li Mu simply does not have the ability to establish for a month to sell tens of thousands channel networks, even if the ready-made networks put at present, the benefit divides equally, one month sells 3-4 100,000, oneself can attain 3-4 to become the estimate is very extraordinary. 制作开发、测试维护、渠道分销、终端销售,每一个环节都要赚钱,先不说李牧根本没能力建立起一个月销售几万份的渠道网络,就算有一个现成的网络摆在眼前,利益均摊下去,一个月卖三四十万块,自己能拿到三四成估计就很了不起了。 The payment means of this age are unitary, online payment has not started truly, Hangzhou Chief Ma has not done Taobao, without doing Alipay, therefore, the bottleneck of internet payment is enormous at present, Stone Age and hot blooded Legend such Online Games, the Point card sale must depend on the innumerable Internet cafes in nation to make offline retailing, without the means realizes online to trade. 这个年代的支付手段非常单一,网络支付还没有真正起步,杭城的马总连淘宝都没搞,更没有搞支付宝,所以,眼下互联网支付的瓶颈极大,就连石器时代、热血传奇这样的网游,点卡销售也要依托全国的无数网吧做线下分销,没办法实现线上交易。 At present overwhelming majority plug-in sell in the hiring by the month form . Moreover the terminal that sells is like Point card, sank the Internet cafe, the plug-in dealer across the country development Internet cafe cooperation, the request Internet cafe will sell the plug-in hiring by the month code for oneself, passed one year or so again, many plug-in hiring by the month codes, can buy in the Internet cafe directly. 目前绝大部分外挂都是以包月形式销售,而且销售的终端和点卡一样,也下沉到了网吧,外挂经销者会在全国各地开拓网吧合作,委托网吧为自己代销外挂包月码,再过一年半载,很多外挂的包月码,都可以直接在网吧买到。 May to present Li Mu , he be only and Zhao Kang, as well as does the 300-400 Yuan fund, how possibly the opening moon/month of shop sell tens of thousands networks to come out? Simply is dream of a fool. 可对现在的李牧来说,他只有自己和赵康两人,以及三四百块钱的资金,怎么可能铺的开月销几万份的网络出来？简直是痴人说梦。 Therefore some Li Mu plans, he gave himself to prepare two plans early. 所以李牧早有打算,他给自己准备了两套方案。 After the Stone Tool Overlord development is completed, he will first open 15 days of free trial periods, why this is also he makes Zhao Kang be familiar with the reasons of various online propagandas to be. 石器霸主开发完成之后,他先会开放15天的免费试用期,这也是他为什么让赵康去熟悉各种线上宣传的原因所在。 Present online pays although not to open, but the speed of online dissemination is extremely quick, own Stone Tool Overlord, to the auxiliary function of player, is almost at present Abbe plug-in as well as other stone implement plug-in several times, is not only the great strength of function, smooth as well as user experience level the consideration, synthesize the use effect far ultra similar product. 现在的线上支付虽然还没开放,但是线上传播的速度是极快的,自己的石器霸主,对玩家的辅助功能,几乎是目前阿贝外挂以及其他石器外挂的数倍,不仅是功能的强大,还有流畅度以及用户体验层面的考量,综合使用效果远超同类型产品。 Then, the free trial version gets online, in a short time can have the reputation effect, is free and easy-to-use, have no reason to be rejected by the user, this approach will attack Abbe plug-in enormously, as well as other Stone Age charge plug-in. 如此一来,免费试用版一上线,短时间内就可以产生口碑效应,免费又好用,没理由被用户拒绝,这个做法会极大的冲击阿贝外挂,以及其他的石器时代收费外挂。 Li Mu's this method damages very much, comes up to hold first thought of the market thoroughly impacting, cuts off the income of Abbe plug-in or other plug-in development teams directly, was just like 360 anties-virus to be free in the past, to praising the innumerable anti-virus software company was the same. 李牧的这个方法很损,一上来就抱着先把市场彻底冲击掉的念头,直接掐断阿贝外挂或者其他外挂开发团队的收入,就好比当年360杀毒免费,冲夸了无数杀毒软件公司一样。 Once Abbe this type has plug-in of business model destructive to be attacked, they will certainly not sit waiting for death, are placed only have two choices in front of them: Immediately develops compared with Stone Tool Overlord more powerful plug-in, or found the Stone Tool Overlord maker to cooperate. 一旦阿贝这种已经具备商业模式的外挂遭到毁灭性的冲击,他们一定不会坐以待毙,摆在他们面前的只有两个选择:立刻开发出比石器霸主更强大的外挂,或者找到石器霸主的制作者进行合作。 Former's possibility is zero, the Li Mu's programming level, is not this group of plug-in developers can be on par completely, they can do only then latter. 前者的可能性为零,李牧的编程水平,完全不是这帮外挂开发者能比肩的,他们能做的就只有后者了。 This is also the first type of Li Mu two plan: Waits for other plug-in work rooms to relate, particularly Abbe plug-in, if they contact with themselves, oneself sell out the Stone Tool Overlord pack directly, Stone Age is very hot at present, sells several hundred thousand is not a problem. 这也是李牧两套方案的第一种:坐等其他外挂工作室联系,尤其是阿贝外挂,如果他们联系自己,自己就直接把石器霸主打包卖掉,石器时代眼下还很火,卖个几十万不成问题。 If the first plan of pack sell is not successful, then is only left over the second plan, oneself sold. 打包出售的第一套方案如果不成功,那么就只剩下第二条方案,自己推销了。 Oneself sell the difficulty to be bigger, Li Mu and Zhao Kang this summer vacation, even if wears out, still not necessarily can sell many, but the better than nothing, the two brothers, summer vacation gains several 10.000 Yuan is not a problem laboriously, if can seeks some place agents in the player and user, the speed of that advancement will be faster. 自己推销难度会大很多,李牧和赵康这个暑假就算是跑断腿,也不见得能卖出去多少,不过聊胜于无,哥俩辛苦点,一个暑假赚几万块钱还是不成问题的,如果能在玩家以及用户里发掘一些地方代理,那推进的速度可能就会更快。 However Li Mu does not favor the second plan, effectively is too so slow, he needs the quick money, after waiting for later 《Legend》 to get online, suits with the second plan seeks something big with foresight. 不过李牧不倾向第二种方案,那样见效太慢,他需要快钱,等以后《传奇》上线之后,才适合用第二种方案来放长线钓大鱼。 Therefore, he hopes all, after looking Stone Tool Overlord gets online, can Stone Age commercial plug-in bring many greatly attacks! 所以,他更希望一切,就看石器霸主上线之后,能给石器时代的商业外挂带来多大的冲击了！ ...... …… On the night of July 11, Li Mu completed the complete development of Stone Tool Overlord in the big spider two buildings finally. 7月11号夜里,李牧终于在大蜘蛛的二楼完成了石器霸主的全部开发。 The Stone Tool Overlord free trial version, gets online at several Game forums officially. 石器霸主的免费试用版,正式在几个游戏论坛上线。 Zhao Kang several days the effort has the result immediately, because he before under Li Mu's incites, has asked free stone implement plug-in in the major Stone Age forum and chatroom, therefore there is certainly „mass base.” 赵康几日来的努力立刻就有了成效,由于他之前就在李牧的授意下,在各大石器时代的论坛、聊天室里求过免费的石器外挂,所以有了一定的“群众基础。” For example, some stone implement forum withstood/top the posts of several hundred buildings, is the Zhao Kang publication, the net ID called „Standing Pig”, the content was very simple: „High-school student does not have money to buy plug-in, the kneel and request fellow seniors introduces free stone implement plug-in!” 比如,某石器论坛一个被顶了好几百楼的帖子,就是赵康发表的,网名叫“站着的猪”,内容很简单:“高中生没钱买外挂,跪求各位前辈介绍一款免费的石器外挂！” Zhao Kang has not been willing to add on the kneel and request two characters from the beginning, felt to fall the surface white, Li Mu his eyes, obviously did not have the internet thought that waits for you to take the action movie screenshot to look in the future the senior driver guided, does not know that what situation the meeting low, in the online virtual community, did care about the face to make what? 赵康一开始还不愿意加上跪求二字,觉得跌面,李牧白了他一眼,明显还不具备互联网思维,等将来你拿着动作片截图去找老司机带路的时候,不知道会下三滥到什么地步,线上虚拟社区里,这么在意面子做什么？ Zhao Kang is helpless, can only send according to the Li Mu's request. 赵康无奈,只能按照李牧的要求发了。 didn't expect, the kneel and request two characters truly attracted the attention of many, this Internet users of year are also very warm-hearted, many people reply, said that free plug-in does not have the charge plug-in 1/10 functions, if only uses free plug-in, is almost difficult in Stone Age and so on. 没想到,跪求二字确实吸引了不少人的关注,这年头的网民也都很热心,不少人回复,说免费外挂连收费外挂的十分之一功能都没有,如果只用免费外挂,在石器时代里几乎寸步难行之类。 Also some people urged Zhao Kang do not play, the learn/study was well most important. 也有人劝赵康不要玩了,好好学习才最重要。 In brief, reply is Positive Energy. 总之,回复的都是正能量。 Two Days Later the night, „Standing Pig” posted a post: „Fellow seniors, I finally found free stone implement plug-in, function instant kill all similar plug-in, shares to give everyone especially!” 两天后的这个夜里,“站着的猪”又发了一个帖子:“各位前辈,我终于找到了一款免费的石器外挂,功能秒杀一切同类外挂,特来分享给大家！” Nowadays, the forum has the function that uploads the appendix, the plug-in volume of Li Mu development is only 5.6 MB, but the forum limits the appendix size mostly, an appendix cannot be bigger than 1 MB, without the means that Li Mu can only compress plug-in with the compression software respectively in six compression packages, then makes Zhao Kang upload together. 这年头,论坛已经有了上传附件的功能,李牧开发的外挂体积只有5.6MB,但论坛大都限制附件大小,一个附件不能大于1MB,没办法,李牧只能用压缩软件把外挂分别压缩在六个压缩包里,然后让赵康一起上传上去。 Only has the appendix to be insufficient, Li Mu also made a lot of screenshots, including plug-in interface and actual use effect in function option and Game. 光有附件还不够,李牧还弄了大量截图,包括外挂界面、功能选项、游戏里的实际使用效果。 Even if there is a fixed template, post of this pure manpower still used half evening's time. 就算是有了固定的模板,这种纯人力的发帖也用了半个晚上的时间。 Zhao Kang in sending that at each forum non-stop, Li Mu while non-stop renovates these posts. 赵康一边在各个论坛上不停的发,李牧一边不停的刷新这些帖子。 Nowadays the Internet users are many, the content are few, casual Hao123 can visit the user on several million th, sees the present internet content to be deficient sufficiently, therefore currently the casual forum, has massive user precipitations. 这年头网民多,内容少,随便一个Hao123都能有数百万日访问用户,足以见得眼下的互联网内容有多么匮乏,所以现在随便一个论坛,都有大量的用户沉淀。 July 12 , 1 : 00 am, issued for one hour from the first post, downloaded capacity achieved 638, the message achieved 56, was expresses mostly curiously, download(ing) gave a try. 7月12号凌晨1点,距离第一个帖子发布一个小时,下载量达到了638,留言达到了56,大都是表示好奇,下载下来试试看。 Li Mu does not worry, he knows that the good product requires the time to make the user experience unceasingly. 李牧也不着急,他知道好的产品需要时间让用户去不断体验。 Therefore Li Mu has not paid attention to these posts again. 所以李牧就没有再关注这些帖子。 After Zhao Kang posted enough many posts, fights in one place after another to enter to Game in propagandizes, first shouted propaganda discovered free plug-in, then publishing the plug-in forum address told the player, making the player go to the download(ing) test. 赵康发了足够多的帖子之后,就转战进入到游戏里宣传,先喊话说发现了一款免费外挂,然后把发表了外挂的论坛地址告诉玩家,让玩家去下载试用。 Afterward, Zhao Kang goes with the sockpuppet account number of registration to oneself the receipt, exhausts all praises, approves this free trial the great strength of plug-in function greatly, is unprecedented. 随后,赵康又用注册的马甲账号去给自己回帖,用尽一切赞美之词,大赞这款免费试用的外挂功能之强大,前所未见。 A Zhao Kang person, was the work of water army and childcare. 赵康一个人,做了水军和托儿的工作。 Li Mu understands at heart, was the formation of reputation effect, passed on ten and ten to pass on hundred, in now the internet world, the pure and warm-hearted netizen will definitely become Stone Tool Overlord „running water”, water army that also came spontaneously! The mobile phone user please visit http://m.piaotian.net 李牧心里明白,接下来等的就是口碑效应的形成了,一传十、十传百,在当今互联网世界,纯净而又热心的网友肯定会成为石器霸主的“自来水”,也就是自发而来的水军！手机用户请访问http://m.piaotian.net