RINAPE :: Volume #15

#1498: Open platform


Has the understood people to Muye Science and Technology slightly knows, the Muye Science and Technology development process, has almost made war everywhere, after defeated a series of competitors one after another, Muye Science and Technology the self development present jumbo. 稍微对牧野科技有所了解的人都知道,牧野科技的发展历程,几乎就是一直四处开战,在陆陆续续的击败了一系列的竞争对手之后,牧野科技才把自己发展成了现在的巨无霸。 However, Li Mu openly indicates now, the internet industry needs the industrial upgrading, to need to stop the endless competition and resistance, conducts mutual cooperation, this seems especially subtle. 但是,李牧现在却公开表示,互联网行业需要产业升级、需要停止无休止的竞争与对抗,来进行互补合作,这就显得格外微妙。 Many people can hear, meaning that Li Mu wants to express actually, is actually makes the global internet enterprise give up to become the giant, giving up being hostile with Muye Science and Technology, the choice of Google, is they best example. 许多人都能听得出来,李牧实际想表达的意思,其实是让全球互联网企业放弃成为巨头,放弃与牧野科技敌对,谷歌的选择,就是他们最好的榜样。 Looks at Google, when decides and Muye Science and Technology resists, the estimate value cut in two at the waist rapidly cuts in two at the waist again, when they decided that after Muye Science and Technology cooperates, the estimate value turns time again to turn time. 看一看谷歌,在决定与牧野科技对抗的时候,估值迅速被腰斩再腰斩,而当他们决定与牧野科技合作之后,估值翻倍再翻倍。 This is also Li Mu transmits one type to the entire industry vaguely: The central thought of those who submit will prosper , those who resist shall perish, later, the internet industry, will not have next to be able again with the giant who Muye Science and Technology places on a par, if present, Li Mu will also certainly destroy completely him. 这也是李牧隐晦向全行业传达一种:顺我者昌、逆我者亡的中心思想,以后,互联网行业,不会再有下一个能够与牧野科技相提并论的巨头,如果有,李牧也一定会把他灭掉。 Afterward, Li Mu said in the stage: I have two good news to while this good opportunity tell everyone, first, is following, Muye Science and Technology will have an numerous to create the support plan, the development of comprehensive support in the world middle-and-small internet enterprise, this support including but not limited to, fund support, resources support as well as technology and manpower support ; 随后,李牧在舞台上说:“我有两个好消息要趁着这个好机会告诉大家,第一个,是接下来,牧野科技会有一个众创扶持计划,全面扶持全世界中小型互联网企业的发展,这种扶持包括但不限于资金扶持、资源扶持以及技术与人力扶持;” Second, is Muye Science and Technology in the following two to three year, will create an open platform our product ecology gradually, we will open the plug-in unit in third party enterprise development and operation YY, will open YY Game platform to third party Game development enterprise the access and opening YY network, YY Space, YY Blog and other platform in the third party channels, all the partners of access will obtain public transparent gain sharing ; “第二个,是牧野科技会在接下来的两到三年时间里,逐步将我们的产品生态打造成一个开放式平台,我们会开放第三方企业开发及运营yy里的插件、会开放yy游戏平台对第三方游戏开发企业的接入、开放yy网、yy空间yy博客等平台的第三方频道,所有接入的合作方都将获得公开透明的利润分成; From now on, has Muye Science and Technology, internet will start an undertaking to become easier, if you will be person in charge of small-scale Game development team, if you will not have the sufficient ability to promote your product and exploration of market, you can download(ing) our access standards in the YY Game open platform, then connect the YY platform Game, will conduct the Game realization using the YY resources, user and payment channel, the recharging consumption that Game will have, YY will be divided with you 55 ; 从今往后,有牧野科技在,互联网创业会变得更加容易,如果你是一个小型游戏开发团队的负责人、如果你没有足够的能力去推广自己的产品、开拓市场,你可以在yy游戏开放平台里下载我们的接入规范,然后将游戏接入yy平台,利用yy的资源、用户、支付渠道来进行游戏变现,游戏产生的充值消耗,yy将与你55分成; If you are person in charge of content team, you can connect your content the YY net will conduct the content realization, YY according to the content by the views, pays to that some income that you will earn ; 如果你是一个内容团队的负责人,你可以将自己的内容接入到yy网来进行内容变现,yy将根据内容的被浏览量,来支付给你应得的那部分收入; If you are person in charge of design team, you can also design to belong to your YY Show image and YY Space material, your design after the verification, will appear in YY Online Store, if the user purchases YY Show that you designed, then we will also be divided with you 55 ; 如果你是一个设计团队的负责人,你也可以设计属于你的yy秀形象、yy空间素材,你的设计在通过审核之后,就会出现在yy线上商城里,如果用户购买了你设计的yy秀,那么我们也将与你55分成; Even if you are not a company, no team, even if you are only an ordinary designer, so long as you have the work, can cooperate with us, we will help you transform the income your talent, lets your talent not buried at the same time, can create an income for oneself ; 哪怕你不是一个公司,没有一个团队,哪怕你只是一个普普通通的设计师,只要你有作品,都可以和我们合作,我们会帮你把你的才华转化成收入,让你的才华不被埋没的同时,也能为自己创造一份收入; In brief, in the near future, Muye Science and Technology will open wide the bosom, hugs the global internet enterprise and pioneer! ” 总而言之,在不久的未来,牧野科技会敞开怀抱,拥抱全球互联网企业及创业者!” The audience bursts into thunderous applause, in the current internet industry, the large company takes the money of capital market in the hatching concept, the small and medium-sized enterprise as well as start-up live in wish of going all out, but to the innumerable enterprises, living is the biggest difficult problem. 台下观众掌声雷动,在当下的互联网行业,中大型公司拿着资本市场的钱在孵化概念,中小型企业以及初创者都在拼了命的想要活下来,而对无数企业来说,活下来是就是最大的难题。 Muye Science and Technology is willing to support the small and medium-sized enterprise, is willing opens own product ecology and user ecology, makes an open platform to make the small and medium-sized enterprise in industry connect to create the income, to the industry absolutely is a huge promotion and promotion, makes the pioneer in small and medium-sized enterprise excited sufficiently. 牧野科技愿意扶持中小企业,愿意把自己的产品生态以及用户生态都开放出来,做一个开放平台让行业里的中小型企业接入进来创造收入,对行业来说绝对是一个巨大的促进与推动,足以让中小型企业的创业者激动不已。 However, besides these excited small and medium-sized enterprise lords and pioneers, under the stage the representatives in some international big companies actually hears the look changes. 但是,除了那些兴奋的中小企业主、创业者之外,台下一些国际大公司的代表却闻之色变。 Muye Science and Technology must support the small and medium-sized enterprise suddenly, and opens the platform to the small and medium-sized enterprise creation income, although will truly have major promoter action to the industry, but, this also means, Muye Science and Technology such as Li Mu said that must conduct the industrial upgrading truly! 牧野科技忽然要扶持中小型企业,并且将平台开放给中小型企业创造收入,虽然确实会对行业产生很大的促进作用,但是,这也意味着,牧野科技李牧所说,真正要进行产业升级了! The Muye Science and Technology real industrial upgrading, was to transform US (America) after second war from second war initial Germany, second war initial Germany was powerful, was domineering and tyrannical, absolutely unrestrained in Europe, any country was not its opponent, had the small country to be defeated by him unceasingly, is annexed by him, is dismembered by him, the country under every his goal, almost did not have one to escape by luck ; 牧野科技真正的产业升级,就是要从二战初期的德国转变成二战后的美国,二战初期的德国实力强大,在欧洲横行霸道、肆无忌惮,任何国家都不是它的对手,不断有小国家被他击败、被他吞并、被他肢解,凡是他目标下的国家,几乎无一能够幸免; The US (America) strength after second war was more powerful, but they adopted no longer was the second war initial period Germany starts the route that the war and expansion advanced crazily, but conducted the comprehensive self- promotion, on the one hand own powerful promotion to a higher altitude, on the other hand faced the entire world to open own national territory and market, this self- promotion, letting US (America) became the global comprehensive national strength most powerful country, making the fund of the world flood into US (America), enabled US (America) to have enough initiative to conduct a more thorough self- promotion, was attached to survive by more and more countries, but all countries that attached to the US (America) survival, must receive. The control of US (America) enormous degree, instead was US (America) brought a bigger benefit. 二战后的美国实力更加强大,但他们采取的不再是二战初期德国疯狂发动战争、扩张推进的路线,而是进行全面的自我升级,一方面把自己的强大升级到更高的高度,另一方面又面向全世界开放自己的国土与市场,这种自我升级,让美国成为全球综合国力最强大的国家,让全世界的资金都涌入美国,也让美国可以有足够的主动权来进行更深入的自我升级,让越来越多的国家依附着自己生存,而所有依附于美国生存的国家,都要受到美国极大程度的控制,反而为美国带来了更大的利益。 Li Mu must now to the self- promotion that Muye Science and Technology makes, is lets Muye Science and Technology becomes the entire internet industry US (America), continually enhances Muye Science and Technology own strength, while ecology opening of Muye Science and Technology to all small and medium-sized enterprises, provides the condition that to these small and medium-sized enterprises the survival needs, but also presses these small and medium-sized enterprises forever in the controllable range, to obedient makes him have money earned, to not obedient on direct gets rid of him. 李牧现在要给牧野科技做的自我升级,就是让牧野科技成为整个互联网行业的“美国”,一边不断提升牧野科技自身的实力,一边把牧野科技的生态开放给所有的中小企业,给这些中小企业提供生存所需的条件,但同时也永远将这些中小企业压在自己可控的范围之内,对听话的让他有钱赚,对不听话的就直接把他干掉。 As the matter stands, looks like Tencent of later generation, but enlarged the global scale the Tencent influence. 这样一来,就像是后世的腾训,只不过把腾训的影响力放大到了全球范围。 Has the big executive of enough pattern to these, incisiveness that the Li Mu's hegemony thought has shown, if this open platform really makes, Muye Science and Technology will also become in the industry inevitably the only hegemony enterprise, this to all large enterprises, is a giant crisis. 对那些有足够格局的大企业高管来说,李牧的霸权思维已经展现的淋漓尽致,如果这个开放平台真的做成,牧野科技也必然将成为行业里唯一的霸权企业,这对所有大型企业来说,都是一个巨大的危机。 The open platform was in the Li Mu heart already at the matter of plan, was the development path that future Muye Science and Technology must take, the open platform was very ambitious strategic mindset, the small and medium-sized enterprise has therefore done farm work, to reclaim in the wild outskirts range on the barren land, the farmer of practical training in the place and the arid desert bitter cold, but Muye Science and Technology had, was the entire world best soil, most fertile and smoothest, had the most abundant rainwater and sunshine, the natural disaster did not exist basically, if came out and to be farmed and harvest by other enterprise to own land in this land opening, to these farmer., Is simply ordinary to the heaven from the hell. 开放平台是李牧心中早就在规划的事情,也是未来牧野科技必然要走上的发展道路,开放平台是个很有野心的战略思维,中小企业相当于是一直在贫瘠土地上耕耘、在荒郊野岭里开垦、在苦寒之地以及干旱沙漠里劳作的农民,而牧野科技拥有的,是全世界最好的土壤,最肥沃、最平坦、拥有最充沛的雨水和日照,自然灾害也基本不存在,如果把这块土地开放出来、让其他企业到自己的土地里种地、收获,对这些农民来说,简直是从地狱到天堂一般。 However, the open platform is giant shackles and cage, he looks like «clear/pain gate World», all seem like although is very happy, but the back actually must the destiny delivery in others' hand. 但是,开放平台本身又是一个巨大的枷锁与牢笼,他就像是《楚门的世界》,一切看起来虽然都很美好,但背后却要把命运交付在别人的手上。 Very direct examples, making Li Mu have profound understanding, in the past he when the internet industry made programmer, Tencent opened the QQ user the jurisdiction that was authorized to register, in other words, third party website can directly provide the QQ quickly log in way to the user, this can reduce the user registration and log in behavior cost largely, the registration and log in proportion of promotion one's own side website. 有一个很直接的例子,让李牧深有体会,当年他在互联网行业做码农的时候,腾训开放了qq用户授权登录的权限,也就是说,第三方网站可以直接给用户提供qq快捷登陆的方式,这样就能够极大程度降低用户注册与登陆的行为成本,提升己方网站的注册与登陆比例。 The function that after the QQ authorization registers popularizes, which the user to was used to the QQ authorization to register, this also caused the user more and more not to like the conventional tedious registration flow, gradually, fewer and fewer users will choose in website register the user , in the website registration user, the user will leave behind the log-on message, in this will have his contact details mostly, for example the mailbox address and cell phone number, this to the platform was very important operation material, in the future will be the user to awaken to depend entirely on these. 但是当qq授权登录的功能普及开来之后,用户到哪都习惯了qq授权登录,这也就导致用户越来越不喜欢常规繁琐的注册流程,久而久之,越来越少的用户会选择在己方网站去注册用户,要知道,在己方网站注册用户,用户会留下注册信息,这里面多半会有他的联系方式,例如邮箱地址、手机号码,这对平台来说是非常重要的运营资料,将来做用户唤醒全靠这些。 But, the user uses the QQ authorization registers, QQ the material of this user will not disclose to third party website, if the user enters the silent time, website simply does not have the means to awaken, therefore, gradually, the QQ authorization registers, not only will cause the actual controllable user to be getting fewer and fewer , will aggravate to the level of dependency that the QQ authorization registers, when all Internet users is used to the QQ authorization to register, if some website does not have, or stopped the QQ authorization registering, it can be imagined will come under the tremendous impact. 可是,用户使用qq授权登录的时候,qq可不会把这个用户的资料透露给第三方网站,如果用户进入沉默期,网站根本没有办法唤醒,所以,久而久之,qq授权登录不但会造成自己实际可控的用户越来越少,也会加重对qq授权登录的依赖程度,当所有网民都习惯了qq授权登录的时候,如果某家网站没有,或者停止了qq授权登录,可想而知会受到多大的影响。 Why this is also, after internet will develop to 2012, including QQ, WeChat, Weibo (Micro Blog) and Baidu almost all great platform, will open authorization registered the function. 这也是为什么,在互联网发展到2012年之后,包括qq微信微博百度在内的几乎所有的大平台,都开放了“授权登录”的功能。 In addition, the WeChat public number is also in the open platform construction a very successful product, WeChat opens own user to these content production teams, then makes these content production teams the user for own platform create the content in own platform, not only strengthened the content mass and user liveness of oneself platform, brought the generous income for these content teams, they can make fans to accumulate with the WeChat public number, then makes all kinds of fans realizations to support itself, public like haziness, one year of easy earning hundred million. 除此之外,微信公众号也是开放平台架构内一个非常成功的产物,微信将自己的用户开放给这些内容制作团队,然后让这些内容制作团队在自己的平台上为自己平台的用户创造内容,不但增强了自己平台的内容体量以及用户活跃度,也为这些内容团队带来了丰厚的收入,他们可以用微信公众号做粉丝积累,然后做各种各样的粉丝变现来养活自己,像迷蒙这样的公众号,一年轻轻松松营收过亿。 However, with these lords and content team's fans on WeChat are getting more and more, income to be getting higher and higher, they are also getting more and more serious to WeChat platform's dependence, WeChat made them live got down and made them gradually take the enrichment road, even to step the life peak, at that time made them leave WeChat, the ratio killed them also to want the painful simply many. 不过,随着这些号主、内容团队在微信上的粉丝越来越多、收入越来越高,他们对微信平台本身的依赖也越来越严重,微信让他们活了下来、让他们逐渐走上发家致富路、甚至踏上了人生巅峰,那时候让他们离开微信,简直比杀了他们还要痛苦的多。 Once the open platform let the small and medium-sized enterprise and pioneer had the powerful level of dependency, platform's mass will also reach the altitude that other companies are unable to attain, to this level, few can shake. 一旦开放平台让中小型企业以及创业者产生了强大的依赖程度,平台本身的体量也将达到一个其他公司无法企及的高度,到了这种层面,几乎无人能够撼动。 In fact, even if an open platform can only succeed in a domain, its mass huge is above the imagination, for example Taobao, is in itself a e-Commerce open platform ; The WeChat public number, is the content manufacturer open platform ; YouTube, is the open platform of video ; steam is the pc Game open platform ; Apple app-store is the mobile application open platform ; Android system is moves the Operating System open platform...... 事实上,哪怕一个开放平台只能在一个领域里成功,它的体量之巨大都是超乎想象的,比如淘宝,本身就是一个电商开放平台;微信公众号,是内容制造者开放平台;youtube,是视频的开放平台;steam是pc游戏开放平台;苹果的app-store是移动应用开放平台;系统是移动操作系统的开放平台…… The Li Mu's goal, is to let Muye Science and Technology, becomes epitomizing in open platform. 李牧的目标,是让牧野科技,成为开放平台中的集大成者。 Remembers the cell phone version website: m. 记住手机版网址:m. Chapter 1498 open platform( p. 1 / 1) 第1498章开放平台(第1/1页) Joins the bookmark, easy reading 『加入书签,方便阅读』
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