RINAPE :: Volume #15

#1468: Enormous appeal

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Viewpoint that Li Mu wants to transmit, is the film and television industry needs the industrial centralization, but the industrial centralization of film and television industry, needs to depend on the powerful provincial economy, only then the economical developed area can attract the film and television related talent to settle down and develop, only then the economical developed area can let the film and television company huddling together cybotaxis, similarly is the economically developed place, can train the entire film and television industry supply chain to come out. 李牧想要传输的观点,是影视行业需要产业集中化,而影视行业的产业集中化,又需要依托强大的地方经济,只有经济发达的地区才能够吸引影视相关人才定居、发展,也只有经济发达的地区才能让影视公司扎堆群聚,同样是经济发达的地方,才能够培养出整条影视行业的产业链出来。 …… …… If must select one to be most suitable to build the Hollywood place from China, then Yanjing and Shanghai without doubt are the best choices, but, Li Mu lacks the understanding of Shanghai, except purchasing beside the estate of Wei Lan, without in the Shanghai development industry, lacks the place foundation truly, therefore he is not possible to make Wanying Real Estate run the Shanghai development film and television base, therefore to him, the rightest choice is Yanjing. 而如果要从华夏选出一个最适合打造成好莱坞的地方,那么燕京和沪市无疑是最佳的选择,但是,李牧对沪市缺乏了解,除去收购了蔚澜家的楼盘之外,也没有真正在沪市开展产业,缺乏地方根基,所以他是不可能让万盈地产跑去沪市开发影视基地的,所以对他而言,最合适的选择就是燕京。 However, frequently dozens over a hundred square kilometers areas, to the Yanjing city truly is a very big burden, not only behind this means the investment of land resource, but also means the high land use cost, as well as large-scale mobilizing cost, therefore, the leaders said oneself these worries, hoping Li Mu can give the solution. 不过,动辄几十上百平方公里的占地面积,对燕京市来说确实是一个很大的负担,这背后不但意味着土地资源的投入,还意味着高昂的土地使用成本,以及大规模的动迁成本,于是,领导们说出了自己的这些顾虑,希望李牧能够给出解决方案。 Li Mu replied: „About the land area, I understands Yanjing city precious of land resource, therefore I do not dare to expect that the entire film and television base in Yanjing, by our current plans, is the hope can completely the film and television base construction in the Beijing , Tianjin , Hebei intersection points, the base main body accommodates alongside in Yanjing, spreads to saliva Hebei, moreover we do not need the entire base totally to become a whole, it can be designed the island, the choice mobilizes the lowest cost land to conduct the islands development in groups, looks like Maldives, although comprised of the innumerable reefs, but because to is not far, can therefore form the centralized traveling vacation industry as before.” 李牧回答道:“关于土地面积,我非常理解燕京市的土地资源之珍贵,所以我也不敢奢望整个影视基地全部都在燕京,以我们目前的规划,是希望能够把影视基地建设在京津冀三地交界处,基地主体挂靠在燕京,向津冀两地扩散,而且我们不需要整个基地完全成为一个整体,它可以被设计成群岛式,挑选动迁成本最低的土地进行群岛式开发,就像是马尔代夫,虽然由无数岛礁组成,但由于相距都不远,所以依旧能形成集中的旅游度假产业。” „When the time comes, our film and television base will also divide certain sectors, each sector total area possibly also about 1 square kilometer, greatly not over 3 square kilometers, but among these plates is separated by several kilometers not to be regarded even anything, automobile several minutes can, this distance advantage, be much bigger than to Hengdian Yanjing, will not affect our industry centralized goal, simultaneously maximum reduced the cost, to reduce the demand of our project to land resource.” “到时候,我们的影视基地也会划分成若干个版块,每一个版块总的占地面积可能也就一平方公里左右,大也不会超过三平方公里,而这些板块之间就算相隔几公里也算不得什么,汽车几分钟就能到,这个距离优势,比燕京到横店要大得多,丝毫不会影响我们产业集中的目标,同时又最大限度的降低了成本、降低了我们这个项目对土地资源的需求。” The leader in city relaxes slightly, if not must all of a sudden together dozens square kilometers land, or several square kilometers lands, the feasibility of project big many, if is really three places builds, but can also further reduce the Yanjing land resource the pressure. 市里的领导稍稍松了口气,如果不是一下子要一块几十平方公里的土地,或者几块十平方公里的土地,项目的可行性就大了不少,如果真的是三地共建,还能进一步减轻燕京土地资源的压力。 However some leadership also their worry, a leader said to Li Mu: „Three places build theoretically are There's no problem, but this project is not the country project, therefore Yanjing has not directly intervened the qualifications to other two place governments, such project constructs in the boundary of other two places, the main body actually accommodates alongside in Yanjing, two place governments feared that is very difficult to accept such approaches to cooperation.” 不过领导也有他们的担忧,其中一位领导对李牧说:“三地共建理论上来说是没什么问题,但这种项目不是国家项目,所以燕京对其他两地政府是没有直接干预资格的,这样的项目建在其他两地的地界内,主体却挂靠在燕京,两地政府怕是很难接受这样的合作方式。” Li Mu said: „ This we have also considered, where the main body accommodates alongside, the nature has certain brand value to where, but film and television base such project regional main body accommodates alongside can only have one, therefore we accommodate alongside the main body in Yanjing, must give other two place certain resources inclines ; 李牧说:“这个我们也考虑过,主体挂靠在哪里,自然对哪里就有一定的品牌价值,而影视基地这样的项目地域性的主体挂靠只能有一个,所以我们把主体挂靠在燕京,就要给其他两地一定的资源倾斜; We at present the preliminary idea is, the although main body accommodates alongside Yanjing, but the entire film and television base adopts ‚one always three points’ structure, is a corporation, controls stock three subsidiary companies, the main corporation registers in Yanjing, three subsidiary companies register respectively in Yanjing, Jinshi and Langfang three places, then conducts the explicit division to the asset ; 我们目前初步的想法是,虽然主体挂靠燕京,但整个影视基地采取‘一总三分’的结构,也就是一个总公司,控股三个子公司,主体总公司注册在燕京,三个子公司则分别注册在燕京、津市以及朗坊三地,然后对资产进行明确划分; Theoretically said, in all assets inputs of place construction, belongs to the subsidiary company that was established in the local registration, to local government tax payment, and provides certain amount to the local government the employment post, if the local government has the interest and we cooperation in the capital level, can acquire stakes in the local subsidiary company, we most can put out 49% shares to the local government and local enterprises, after all the overall investment is very big . Moreover the cycle is long, we welcome the outside capital together the joint exploitation with us ; 理论上说,在一个地方建设的所有资产投入,都归属在当地注册成立的子公司,向当地政府纳税并且向当地政府提供一定数额的就业岗位,如果当地政府有兴趣和我们在资本层面上合作,也可以入股当地的子公司,我们最多能够拿出49%的份额给地方政府以及地方企业,毕竟整体投入很大,而且周期长,我们欢迎外部资本与我们一起合作开发; In addition, although our main body accommodates alongside Yanjing and our market introduction also to take the Yanjing Wan Ying film and television base as the brand, but other two place governments can also use the base reputation to conduct the city to propagandize, for example Jinshi can the foreign propaganda Jinshi Wan Ying Film and television Base in their municipal district, Langfang also be able the foreign propaganda Langfang Wan Ying film and television base. ” 除此之外,虽然我们主体挂靠燕京、我们自己的市场推广也以燕京万盈影视基地为品牌,但其他两地政府也可以使用基地名头来进行城市宣传,例如津市可以对外宣传他们市辖区内的津市万盈影视基地,朗坊也可以对外宣传朗坊万盈影视基地。” Registers three subsidiary companies, is Li Mu to avoid the local government is not glad solution that but wants to come out, the land to the local government is very valuable resources, is important taking advantage of local government attracting investments, since oneself want to use the land of place, must to return to the local government, otherwise light/only depends to brush the face, light/only to depend on the influence on disturb the opposite party to judge and light/only depend on the Yanjing city to press other two places, even two place agreements to oneself the land, are not definitely glad at heart. 注册三家子公司,是李牧为了避免地方政府不乐意而想出来的解决方案,土地对地方政府来说是非常宝贵的资源,也是地方政府招商引资的重要依仗,自己既然想用地方的土地,就必须给地方政府以回报,否则光靠刷脸、光靠影响力干扰对方判断、光靠燕京市去压其他两地,就算两地同意给自己土地,心里肯定也是不乐意的。 Therefore, registers the subsidiary company respectively, can in the tax revenue, employment and achievements, to other two place government confession, the subsidiary company in Jinshi recruits 50% staff from Jinshi, and pays taxes to Jinshi, then reported the parent company the profit, the Langfang subsidiary company was also same. 所以,分别注册子公司,就能够在税收、就业以及政绩上,给其他两地政府一个交代,津市的分公司就从津市招聘50%的员工,并向津市纳税,然后再把利润上报母公司,朗坊分公司也是一样。 Moreover, permits two place governments by the local name propaganda film and television base, to them is also an extra fame subsidy. 另外,许可两地政府以当地名义宣传影视基地,对他们来说也是一个额外的名气补贴。 After this solution all takes, Yanjing city leaders worried that slowed down, starting to think that this project truly is theoretically feasible, since is theoretically feasible, then must consider the theory to the feasibility of practice. 这套解决方案全拿出来之后,燕京市领导心里的担忧减缓了许多,开始觉得这个项目在理论上确实可行,既然理论上可行,那么接下来就要考虑理论到实践的可行性了。 Li Mu demonstrated to the city leaders Wanying Real Estate invited the air survey company ahead of time in the aerial photos and aerial map of Beijing , Tianjin , Hebei photographies, on the chart labelled local land use of three city connections, Li Mu pointed , the grotesque region that on the aerial photography chart is labelling, opened the mouth a introduced: Area that „ on chart labels, many focusing on planting crops and treating the development land region, is the selected location place of our then key consideration, the film and television base project will unable to avoid taking over for use the farming of department farmer, therefore we while will be conducting the land-levying indemnity according to the national standards, took the family to provide the employment post to the solicited land farmer as the unit ; 李牧紧接着向市领导展示了万盈地产提前请航测公司在京津冀三地拍摄的航拍照片以及航测图,图上标注了三个城市连接的地区土地使用情况,李牧指着航拍图上许多标注下来的、奇形怪状的区域,开口介绍道:“图上标注的地区,多是以耕地、待开发土地为主的区域,也是我们接下来重点考虑的选址地,影视基地项目避免不了会征用部门农民的耕地,所以我们将会在按照国家标准进行征地赔款的同时,向被征地的农民以家庭为单位提供就业岗位; In the future the base construction needs a large number of labor forces, after the base completes the operation also needs a large number of labor forces, the employment posts of many low technique contents we can provide to the local solicited land peasant family, for example security, environmental sanitation, gardening, service wait/etc aspects, this can also avoid the land-levying contradiction as far as possible, properly solves by the everyday problem of land-levying farmer ; 未来基地建设需要大量的劳动力,基地建成后的运营也需要大量的劳动力,许多低技术含量的就业岗位我们都可以提供给当地被征地的农民家庭,比如保安、环卫、园艺、服务等等方面,这样也能尽可能的避免征地矛盾,妥善解决被征地农民的生活问题; Besides providing employment post, waits for the film and television base to complete, massive dramatic teams and groups develop, the staff and tourists come in swarms, inevitably can have massive expenses, we can support the local villagers to be engaged in the retail and service industry when the time comes, the way of support have many types, can be the overhead charge reduces and pulls out has a proportional relationship reduces, the facade rent decline wait/etc, practical effective enhances the local area by the income of land-levying farmer. ” 除了提供就业岗位之外,等影视基地建成,大量剧组、群演、工作人员以及游客蜂拥而至的时候,必然能够产生大量的消费,我们到时候可以扶持当地村民从事零售与服务行业,扶持的方式有很多种,可以是管理费用减免、抽成比例降低、门面租金下调等等,切实有效的提高当地被征地农民的收入。” Nods of several leader applauses, Li Mu considers truly improves some relatively, not only considered the feeling of local government, and was planned the quite perfect land-levying for the local area by the land-levying farmer and properly the settlement plan, then, this project wants to convince another two cities to participate, the issue is not big. 几位领导纷纷赞许的点了点头,李牧考虑的确实相对完善有些,既考虑了地方政府的感受,又为当地被征地农民规划了比较完善的征地及妥善安置方案,如此一来,这个项目想说服另外两个城市参与,问题不大。 However, considering that this project will eventually be the investments of 10 billion ranks, the city leaders to funding chain are very discrete, no one wants under own governing such a big rotten tail project, therefore they extremely pay attention to the source of funds of Li Mu start film and television base project, in the although city is willing to like this high-quality project certain subsidy and preferential benefit, but can only improve on perfection after all. 不过,考虑到这个项目最终会达到百亿级别的投资,市领导对资金链方面是非常谨慎的,谁也不愿意自己的治下出一个这么大的烂尾工程,所以他们对李牧启动影视基地项目的资金来源非常关注,虽然市里面愿意给这样的优质项目一定的补贴与优惠,但毕竟只能锦上添花。 Li Mu is prepared to this issue early, his self-confident explained to leader: „At present the Wanying Real Estate business credit is good, we had confidence that solves some financial problems through the bank loan . Moreover, such big project, we hope to be able with listed company cooperation and establishment, therefore China Youth Travel Service like this large-scale state-owned tourist business, is our high priority operation targets, I believe that they will certainly be interested in this project, we reserved 49% stocks to the exterior cooperative enterprise, believes that can attract certain capital cooperation.” 李牧对这个问题早有准备,他自信满满的对诸位领导解释道:“目前万盈地产的企业信用良好,我们有把握通过银行贷款解决部分资金问题,另外,这么大的项目,我们更希望能够跟上市公司合作共建,所以中青旅这样的大型国有旅游企业,是我们优先考虑的合作对象,我相信他们对这个项目一定会非常感兴趣,我们预留了49%的股份给外部合作企业,相信能够吸引一定的资本合作。” Saying, Li Mu supplemented, said: „Right, I pledged the Central Bank before, after Muye Science and Technology goes on the market, through the Central Bank, to domestic investment 25 hundred million USD, reduces RMB to surpass 20 billion, these 20 billion li (0.5 km), will have part of reservations to throw to the project of film and television base, concrete share in 50- 10 billion, therefore Muye Science and Technology will also become one of the film and television base shareholders in the future, the synthesis, our financial problems have the safeguard of unusual powerful, will not have the problem of funding chain break.” 说着,李牧又补充了一句,道:“对了,我之前承诺央行,在牧野科技上市之后,通过央行,向国内投资25亿美元,折合成人民币超过两百亿,这两百亿里,会有一部分预留投给影视基地的项目,具体份额在50-100亿不等,所以牧野科技将来也会成为影视基地的股东之一,综合来看,我们的资金问题有非常强力的保障,不会出现资金链断裂的问题。” Muye Science and Technology 50- 10 billion investment budgets, making the leaders feel relieved thoroughly, the expression also starts to brim with the exciting appearance, they transform the content of discussion immediately, how prepared to do from Wanying Real Estate, turns into Wanying Real Estate to need the municipal government to give which to support. 牧野科技50-100亿的投资预算,让领导们彻底放下心来,表情也开始洋溢着兴奋的神采,他们立刻转变了会谈的内容,从万盈地产准备怎么做,变成了万盈地产需要市政府给予哪些支持。 Li Mu said with a laugh said: „We hope the support that the city gives first is to project's approval, can authorize the project establishment, then gives certain support in the process of land expropriation, finally is bank, we hope that the municipal government can do some endorsements for us to a certain extent, so that we can strive for more advantageous terms of credit to the bank, if the city can give these support, believes that Wanying Real Estate will certainly return to Yanjing evergreen dozens years of high-quality culture investment plans, what is more important, it will make Yanjing Chinese movie to be worthy of the reputation the supreme headquarters that becomes Chinese movie the habitat, to become Eastern Hollywood in the true sense.” 李牧笑着说道:“我们希望市里给予的支持首先是对项目本身的认可,能够批准项目立项,然后就是在土地征用的过程中给予一定的支持和帮助,最后就是银行方面,我们希望市政府能够一定程度上为我们做些背书,以便我们向银行争取更有利的贷款条件,如果市里能够给予这些支持,相信万盈地产一定会回报给燕京一个常青几十年的优质文化投资项目,更重要的是,它会让燕京成为华语电影名副其实的大本营、成为华语电影的出产地、成为真正意义上的东方好莱坞。” A so large-scale film and television base, if really does, Yanjing in film and television manufacture domain the incisiveness of superior display, can make Yanjing ride without a doubt to be above mundane thoughts and be the forefront in the country in the Hyundai / modern cultural field, this point to the Yanjing city name card, attraction very big. 一个如此大规模的影视基地,如果真的做起来,毫无疑问将把燕京在影视制作领域的优势发挥的淋漓尽致,能让燕京在现代文化领域一骑绝尘、走在全国的前列,这一点对燕京的城市名片来说,吸引力非常之大。 The Yanjing current economy placed internally second, cannot compare Shanghai ; But cultural field, only then the cultural history can form the overwhelming advantage to Shanghai, but the Hyundai / modern cultural field does not have the obvious disparity, even Shanghai must appear compared with Yanjing in this aspect faintly young and active, the Gubei Water Town project is to the enhancement of Yanjing cultural history, but the Hyundai / modern cultural field lacks the absolute quality advantage as before. 燕京目前的经济在国内排在第二,比不上沪市;而文化领域,只有历史文化能对沪市形成压倒性优势,但现代文化领域却没有明显差距,甚至沪市在这方面还隐隐比燕京要显得年轻、活跃,古北水镇项目是对燕京历史文化的增强,可现代文化领域依旧缺乏绝对性优势。 Now, the opportunity came, if this big film and television base completes, forms the film and television industry the creativity, production and processing whole set supply chain, Yanjing in Hyundai / modern cultural field, will become the indisputable nation first. 现在,机会来了,如果这个大型影视基地建成,形成影视产业的创意、生产、加工整套产业链,燕京在现代文化领域,也将成为无可争议的全国第一。 This to the Yanjing municipal government, has the greatest attraction! 这对燕京市政府来说,有着莫大的吸引力！
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