When Li Mu purchases the heart of Apple is firmer is also more urgent, he to the Muye Science and Technology high level announced oneself decision: Instantly gets up, forms one specifically to be used to purchase Apple project division, the advancement purchases the plan of Apple full power. 在李牧收购苹果的心更加坚定也更加紧迫的时候,他向牧野科技的高层宣布了自己的决定:即刻起,组建一个专门用来收购苹果的事业部,全力推进收购苹果的计划。 project division General Manager holds the post by Li Mu personally, below appoints two vice-presidents, one is to excel at capital operation Business Director Ding Jian, one is company cto Fang Xudong, special adviser two, one is with Louise Martin who the US stock market market is familiar, talent programmer Lei Jun that is the youngster becomes famous. 事业部的总经理由李牧亲自担任,下设两个副总,一个是擅长资本操作的商务总监丁健,一个是公司cto方旭东,特别顾问有两个,一个是对美股市场了如指掌的路易斯・马丁,一个是少年成名的天才程序员雷君。 Matter that entire project division must handle, is to Apple current the capital structure and business present situation conducts deeply understands and analyzes, not only need determine the Apple capital value, but must discover the Apple current pain spot, as well as may reverse the aspect the direction, meanwhile must make one set of purchase plan. 整个事业部要做的事情,就是对苹果目前的资本结构以及业务现状进行深入了解与分析,不但要确定苹果的资本价值,还要找出苹果目前的痛点,以及有可能逆转局面的方向,同时还要制定出一整套的收购方案。 After announcing project division was established, Li Mu Lei Jun and Fang Xudong these two technology talents calls own office. 宣布事业部成立之后,李牧把雷君与方旭东这两个技术型人才叫到了自己的办公室。 Three people in the Li Mu's office sits down, Li Mu then to two people said: „Two, to Muye Science and Technology, we must in the future in the entire information technology domain more taking root core technologies, not only software level, hardware, therefore we have several very important urgent matters at present, needs you two to take the lead in solving.” 三人在李牧的办公室里坐下之后,李牧便对两人说:“两位,对牧野科技来说,将来我们一定要在整个信息技术领域更多的扎根核心技术,不只是软件层面,还有硬件,所以眼下我们有几个非常重要的当务之急,需要你们两个带头解决。” Two people sit well the body, is waiting for Li Mu's as follows. 两人端坐身体,等待着李牧的下文。 Li Mu opens the mouth saying: „ First, combs the world in the mobile hardware domain enterprise, product and patent situation, particularly microprocessor, reorganizes a detailed document to me, receiving that in the future we can receive, cannot receive strives to invest ; 李牧开口道:“第一,梳理全球在移动硬件领域的企业、产品以及专利情况,尤其是微处理器方面,给我整理出一份详细的文件,将来我们能收的收,不能收的争取入股; Second, deep research at present the PDF A product on market, particularly their hardware as well as Operating System, software support of Operating System matching ; 第二,深入研究目前市面上的pda产品,尤其是他们的硬件以及操作系统,还有操作系统搭配的软件支持情况; Third, profoundly studies Saipan system that Nokia and several other Instant Messenger producer research and development enterprises do, including the Nokia product line hardware select, will weigh the Saipan system all-round strength as well as its future development opportunities ; ” 第三,深入研究诺基亚和其他几家通讯产品研发企业搞的塞班系统,包括诺基亚产品线的硬件选择,衡量一下塞班系统的综合实力以及它未来的发展空间;” Two people use three points that Li Mu raises in the small book, later Lei Jun asked Li Mu: „Chief Li, do you prepare to make the mobile intelligent terminal?” 两人用笔将李牧提的三点记在小本子上,随后雷君问李牧:“李总,你准备做移动智能终端？” Li Mu shows a faint smile, said: „Chief Lei, you a moment ago the words that spoke in the conference room, making me very inspired, I did not understand the hardware technology, a point that but I am certain was, the future technological progress cannot leave several trends: The performance will be getting stronger and stronger, power loss getting smaller, volume getting smaller, price to be getting more and more low.” 李牧微微一笑,说:“雷总,你刚才在会议室说的话,让我很受启发,我这个人不懂硬件技术,但是我可以肯定的一点是,未来的科技发展离不开几个趋势:性能会越来越强、功耗会越来越小、体积会越来越小、价格会越来越低。” Two people are nods of approval. 两人均是赞同的点了点头。 Li Mu then said: „Based on these four trends, I basically can conclude, in the future, we can on PDF A or the equipment of cell phone size, obtain to be close to present stage pc, even exceeds the present stage pc performance.” 李牧接着说:“基于这四个趋势,我基本上就可以断定,未来的一段时间之后,我们就可以在一台pda或者手机大小的设备上,取得接近现阶段pc,甚至超越现阶段pc的性能。” „This......” “这个……” Two people are somewhat shocking. 两人均是有些震惊。 Four trends that Li Mu said are truly tenable, the computer these years development also verified this point, the earlier computer compares one high efficiency diesel dynamo to be big, power loss also high scary, but the operational capability weighs with the present technology, simply weak chicken to pinnacle, but the present PC, complete set weight also more than ten 20 kilograms, the performance actually promoted several times compared with the earlier computer. 李牧说的四个趋势确实是成立的,计算机这些年的发展也印证了这一点,早些年的计算机比一台大功率柴油发电机组还要大,功耗也高的吓死人,但是运算能力用现在的技术去衡量,简直弱鸡到了极致,而现在的pc机,全套重量也不过十几二十公斤,性能却比早些年的计算机提升了数倍。 However, this does not represent the computer technology to be able the breakthrough next barrier, a PC, integrates to a small cell phone. 但是,这不代表计算机技术可以突破下一个屏障,把一台pc机,融入到一台小小的手机里。 Two people are the technicians, therefore two people although vision is very long-term, but basically is loyal to the technology, therefore is very difficult to imagine, the future technology development can reach that altitude that Li Mu said that like the science fiction author can easily a fusion reactor imposition in shoes, but nuclear expert clear awareness, the path of human distance controllable nuclear fusion is long. 两人都是技术人才,所以两人虽然眼光很长远,但基本上都忠于技术本身,所以很难想象,未来的技术发展能够达到李牧所说的那种高度,就像科幻作者能轻易把一台核聚变反应堆安放在一只鞋里,可核专家心里却清楚的知道,人类距离可控核聚变的道路还有多么漫长。 At this time, Li Mu saw two people hesitations, opened the mouth saying: „Your imaginations sometimes should not be limited by the current technology, do you know, now writes the Online Games author on, has formed in one's mind a future brand-new Game equipment, it is a helmet, after you put on, you had with the honorable person field of vision not the slightest difference Game picture, this can make you completely immerse in the Game picture, moreover it even can distinguish you to act, you turn the head, the field of vision that you see also follows you to turn the head, you run, you picture in Game also start to run, you shake the fist, you picture in Game will also shake the fist.” 这个时候,李牧看出两人的迟疑,开口道:“你们的想象力有些时候也不要被当下的技术所限制,你们知不知道,现在在上写网游的作者,已经构思出了一种未来全新的游戏装备,它是一种头盔,你戴上之后,你就拥有了与真人视野一般无二的游戏画面,这样就能让你完全沉浸在游戏画面中,而且它甚至能够判别你动作,你转头,你看到的视野也跟着你转头,你奔跑,你在游戏中的画面也开始奔跑,你挥拳,你在游戏中的画面也会挥拳。” Fang Xudong scratches the head: „After all yes Chief Li, this type of thing, even if may realize, perhaps still 350 years later?” 方旭东挠挠头:“毕竟是嘛李总,这种东西,就算有可能实现,恐怕也得个三五十年以后了吧？” Li Mu laughs, said: „You thought that needs 350 years, I feel most also for more than ten years, even there is a possibility to be shorter.” 李牧哈哈一笑,道:“你觉得要三五十年,我觉得最多也就十多年,甚至有可能更短。” Saying, the Li Mu sincere say/way: „You are clear, society that we live, the science and technology is the explosion development, proceeds to push for 20 years, if you told a computer expert, said that in the future the overall space of computer so will be big like a drawer . Moreover the operational capability will promote ten times of even hundred times compared with the existing computer, he will certainly say that your brain shattered, but wasn't the actual situation this? The 20 years ago computers, compare with the present computer, the disparity is not a tiny bit, since the computer may a size deflation from room to a size of drawer, why that can't reduce to a size of cell phone?” 说着,李牧正色道:“你们要明白,我们生活的社会,科技是爆炸式发展的,往前推二十年,你如果告诉一个计算机专家,说将来计算机的整体空间可能就像一个抽屉那么大,而且运算能力会比现有计算机提升十倍甚至百倍,他一定会说你脑子坏掉了,可是实际情况不就是这样吗？二十年前的计算机,跟现在的计算机比起来,差距可不是一点半点,既然计算机有可能从一间屋子的大小缩减到一个抽屉的大小,那为什么不能缩减到一个手机的大小呢？” Two people look at each other, had several points to become less crowded at heart. 两人相视一眼,心里都有了几分松动。 Lei Jun said: „Chief Li, you said is very reasonable, we truly somewhat fell in the current technical environment, therefore the imagination was somewhat deficient.” 雷君说:“李总,您说的很有道理,我们确实是有些陷在当下的技术环境里了,所以想象力有些匮乏。” Li Mu nods, said: „You looked, now the computer user are getting more and more, people's demand to the operation is also getting bigger and bigger, but, how regardless of the pc complete machine price reduces again, regardless of people purchasing power is strong, even if as strong as 1.3 billion population every computers, the operation demand of people cannot obtain complete satisfaction, why? Because without the means enjoys the motion operation, once he leaves the computer, he lost the operational capability, as well as enjoys the operation the right.” 李牧点点头,道:“你们看,现在计算机用户越来越多,人们对运算的需求也越来越大,但是,无论pc整机价格再怎么降低、无论人们购买力再强,哪怕强到13亿人口人手一台电脑了,人们的运算需求还是得不到完全的满足,为什么？因为没办法享受移动运算,一旦他离开电脑,他就失去了运算能力,以及享受运算的权利。” „Likewise, the network is also same, even if the national 1.3 billion people had the computer, the computer connected internet, when people stand up, leaves that room that is placing the computer, they do not have the means to enjoy to move the service of internet.” “同理,网络也是一样,哪怕全国13亿人都有了电脑,电脑都接入了互联网,可是当人们站起身,离开那个摆放着电脑的屋子,他们就没办法享受到移动互联网的服务。” Two people serious repetitive nods. 两人面色凝重的连连点头。 Li Mu then said: Development process that „thinks the Instant Messenger industry, because just human has the Instant Messenger demand, therefore some people invented the telegram, but the telegram hardware cost is too high, the operating cost is also high . Moreover the Instant Messenger way is unitary, is unable to satisfy most human the Instant Messenger demands, therefore some people invented the telephone subsequently, but, even if installed the telephone to the family/home of the world everyone , but they, once leaves the home, was equal to shutting off with Instant Messenger, this was the Instant Messenger industry in that age most fatal weakness, therefore had the person to invent the mobile phone, you look at the present, the popular rate of cell phone. Very high, will be only getting higher and higher.” 李牧接着说:“想想通讯行业的发展历程,正因为人类有通讯的需求,所以才有人发明了电报,但是电报硬件成本太高,操作成本也高,而且通讯方式单一,无法满足大多数人类的通讯需求,所以才有人继而发明了电话,但是,即便给全世界每个人的家里都装了电话,可他们一旦离开家,就等于是切断了与外界的通讯,这就是通讯行业在那个年代最致命的弱点,所以才有人发明了移动电话,你看现在,手机的普及率已经很高了,而且只会越来越高。” „Right.” Lei Jun especially earnest saying: „The words that thinks so, the motion operation as well as will move internet certainly to become the internet next step development direction!” “没错。”雷君格外认真的说道:“这么看的话,移动运算以及移动互联网一定会成为互联网下一步的发展方向！” Saying of Fang Xudong also especially approval: „Chief Li, your example had the persuasive power, we before all thoughts centralized, in the internet technology centered on pc as well as served on, but, if toward long-term, will certainly develop to portable mobile in the future.” 方旭东也格外赞同的说道:“李总,您的举例太有说服力了,我们之前所有的心思都集中在以pc为核心的互联网技术以及服务上,但是,如果往长远来看,未来一定会向便携移动式发展。” Li Mu said with a smile: „The true motion internet time may arrive for a long time, but, we, if can clearly recognize ahead of time this development trend the direction and trend, can emerge in all same type enterprises.” 李牧笑道:“真正的移动互联网时代可能还要很长时间才会到来,但是,我们如果能提前认清这个未来发展的方向与趋势,就能够在所有同类型企业中脱颖而出。” Then, Li Mu also said: „You looked, the present cell phone has been able to support the java program run, supports the Internet access of gp, like Saipan and Microsoft enterprise, they for the handset development special-purpose Operating System, had walked in the front row, why can't we also like them, develop one to wrap/sets of our motion Operating System?” 说罢,李牧又道:“你们看,现在的手机已经能够支持java程序运行,支持gp的网络接入,像塞班、微软这样的企业,他们为手机开发出了专用的操作系统,已经走在了更前列,我们为什么不能也像他们一样,开发一套自己的移动操作系统？” Fang Xudong said dumbfoundedly: „Chief Li, even one set moves Operating System, the technological strength and manpower, financial resource and time cost of behind it needing are still very huge, we simply do not have this foundation now . Moreover, has Microsoft such Operating System overlord, future cell phone Operating System might very much by his one-party rule......” 方旭东瞠目结舌的说:“李总,即便是一套移动操作系统,它背后所需要的技术储备以及人力、财力、时间成本也是非常巨大的,我们现在根本没有这个基础,而且,有微软这样的操作系统霸主,未来的手机操作系统很有可能被他一家独大……” Li Mu shows a faint smile: „I replied respectively your issue, you said that we do not have the technological strength and ability, this point right, we do not have this foundation, if I did purchase Apple?” 李牧微微一笑:“我分别来回答你的问题,你说我们没有技术储备和能力,这一点没错,我们是没有这个基础,可是如果我把苹果收购了呢？” The Fang Xudong expression becomes more panic-stricken...... 方旭东表情变得更加惊恐…… „If purchased...... Fang Xudong to say Apple” excitedly: „Had maos to take the foundation, derived one set of cell phone Operating System difficulty greatly to reduce!” “如果把苹果收购的话……”方旭东激动的说:“有了maos作为根基,衍生出一套手机操作系统的难度就大大降低了！” Li Mu nods, says with a smile: „Then I replied again your second issue, you thought that Microsoft occupied overwhelming majority markets in the pc end, can occupy overwhelming majority markets in the mobile naturally?” 李牧点点头,笑道:“接下来我再回答你第二个问题,你觉得微软在pc端占据了绝大部分市场,就理所当然能在移动端占据绝大部分市场了？” Fang Xudong asked Li Mu: „isn't that so?, even if Microsoft has not caught up now, but once he catches up, I believe Apple, Saipan and palm are very difficult to resist.” 方旭东问李牧:“难道不是吗？就算微软现在还没发力,可一旦他发力的话,我相信无论是苹果,还是塞班、palm都很难抵挡得住。” Li Mu shakes the head, said: „ You are the technical personnel, you understand certainly maos, in the pc domain, maos truly never may competent indos, this, not only the strategic orientations with two companies is related, is related with the computer industry current environment ; 李牧摇了摇头,道:“你是技术人员,你一定了解maos,在pc领域,maos确实永远不可能干的过indos,这不仅和两家公司的战略定位有关,也跟计算机产业目前的大环境有关; Compares Apple maos system only with the repertoire of ma computer complete machine matching sell, the operation of PC is more flexible much much, the user not only can purchase each brand the PC to match indos, even can also purchase all kinds of hardware to assemble a computer to match indos, this was the pc industry creates a large number of pc complete-system vendor, as well as hardware manufacturer, but Apple, but independent combat ; 相比苹果maos系统只跟ma电脑整机搭配出售的套路,pc机的操作要灵活得多的多,用户不但可以购买各个品牌的pc机来搭配indos,甚至还能自己购买各种各样的硬件组装一台电脑来搭配indos,这就为pc行业创造出了大量的pc整机厂商,以及硬件厂商,而苹果,只是单打独斗; Massive brand pc, is a large number of diy hardware manufacturers, caused two situations: 无论是大量品牌pc,还是更大量的diy硬件厂商,都导致了两种情况: The first type, a large number of enterprises from the huge productive forces that support together, it will cause output several hundred times of the PC and pc hardware in Apple, covers the intensity also to be much greater than Apple ; 第一种,是来自大量企业共同支撑起来的巨大的生产力,它会导致pc机、pc硬件的产量数百倍于苹果,覆盖强度也远大于苹果; The second type, is the everywhere steep competition that so many enterprises, such huge productive forces cause, among the pc complete-system vendors will compete, among the hardware manufacturers will also compete, therefore has Hasee to jump to impact the pc complete machine market, but the cost of diy hardware also drops lower and lower, these eventually caused the cost of PC continuously to reduce, but the cost of continuously reducing, promoted the PC enormously developed a speed, this is maos and ma computer will never possibly be able to catch up. ” 第二种,是这么多的企业、这么庞大的生产力导致的无处不在的激烈竞争,pc整机厂商之间会竞争,硬件厂商之间也会竞争,所以才有神舟跳出来冲击pc整机市场,而diy硬件的成本也一降再降,这些最终都导致了pc机的成本不断降低,而不断降低的成本,更是极大的提升了pc机的拓张速度,这是maos以及ma电脑永远都不可能追得上的。” Speaking of here, a Li Mu shallowturn, said suddenly: „The diy industry of pc has become the tradition, this is Apple is unable to reverse, even Microsoft is unable to reverse, but you are clear, the cell phone is not pc, carries indos pc to be able diy, but any cell phone cannot diy, any cell phone seem like the Apple ma computer, and software and hardware matching complete machine sell! This also means, pc facing the powerful advantage of ma computer, does not exist in the mobile handset market!” 说到这儿,李牧忽然一个大转弯,道:“pc的diy产业已成传统,这是苹果无法逆转,甚至连微软都无法逆转的,但是你们要明白,手机不是pc,搭载indos的pc可以diy,但任何手机都不能diy,任何手机都像是苹果的ma电脑,软硬件搭配并且整机出售！这也就意味着,pc面对ma电脑的强大优势,在手机市场是不存在的！” Lei Jun exciting saying: Right that „Chief Li said! Nokia all cell phones might carry Saipan system in the future, but the consumer does not have the means to buy other cell phone to install Saipan, will be more impossible a diy cell phone to come out to install Saipan, the future mobile handset market certainly will be the software and hardware conformity equipment, as the matter stands, Microsoft lost the foundation of hardware diy domain many hands make worklight, was equal to standing with Apple such enterprise on the same starting line!” 雷君兴奋的说道:“李总说的对！诺基亚将来所有的手机都有可能搭载塞班系统,但消费者没办法买一台其他的手机自己装塞班,更不可能会自己diy一台手机出来安装塞班,未来的手机市场一定是软硬件整合型的设备,这样一来,微软就失去了硬件diy领域众人拾柴火焰高的根基,和苹果这样的企业就等于是站在了同一条起跑线上！” Li Mu hit a sound to refer, says with a smile: „If we purchase Apple, is based on maos derives researches and develops one set of cell phone Operating System, we have two choices, either makes the system authorization, works with the major cell phone manufacturers ; Either, we also take the Apple old route, oneself develop system, oneself make the hardware, the pack bundle sale, the former can make us unfold rapidly, the latter can make us deadlock the call circuit, simultaneously locks more rooms for profits, if our Operating System compare not very big competitiveness with Saipan and Microsoft, we choose the former, throws the product, fights them in the manufacturer level directly, if our Operating System compared with them many, we choose the latter, deadlocks this advantage, builds our mobile telephone brands, whatever, moving internet will be the future trend, we will need. Ahead of time makes the plan, the hardware, is a software.” 李牧打了个响指,笑道:“如果我们收购苹果,以maos为基础衍生研发一套手机操作系统,我们有两个选择,要么做系统授权,跟各大手机厂商合作;要么,我们还走苹果的老路,自己开发系统,自己生产硬件,打包捆绑销售,前者可以让我们迅速铺开,后者可以让我们锁死业务线,同时锁定更多的利润空间,如果我们的操作系统跟塞班、微软比起来没有很大的竞争力,那我们就选择前者,把产品丢出去,直接在厂商层面跟他们拼,如果我们的操作系统比他们强出很多,那我们就选择后者,锁死这种优势,打造我们自己的手机品牌,无论怎样,移动互联网都将是未来的趋势,我们必须要提前做规划,无论是硬件,还是软件。” To Li Mu, there is the possibility that purchases Apple, gave him the good opportunity of cutting into the smartphone market, in his eyes, the smartphone in the true sense, is entire touching as well as many points of touch-controlled brand-new time that iPhone founds, that is also the Jobs greatest pioneering work. 对李牧来说,有了收购苹果的可能性,同时也给了他一个切入智能手机市场的好机会,在他眼里,真正意义上的智能手机,是iphone开创的全触摸以及多点触控的全新时代,那也是乔布斯最伟大的创举。 Jobs arranges iPhone since 05 years, in January 07 formally announced that iOS as well as first-generation iPhone, Apple researched and developed iOS and iPhone obviously altogether also used for more than one year, if oneself this year takes Apple, immediately begins to start to research and develop iOS as well as iPhone also some are not realistic, after all also wanted the hardware to follow to research and develop iPhone such product, therefore Li Mu estimated, oneself can promote iPhone as well as iOS system in 06 the second half of the year is very good. 乔布斯从05年开始筹备iphone,07年1月正式公布ios以及第一代iphone,可见苹果研发ios和iphone从前到后一共也就用了一年多时间,如果自己今年拿下苹果,立刻着手开始研发ios以及iphone还有些不现实,毕竟还要硬件跟得上才有可能研发出iphone这样的产品,所以李牧预计,自己能在06年下半年推出iphone以及ios系统就已经很不错了。 Then before then, the smartphone domain, is completely Saipan this kind of early time Operating System world, Apple eruption will rise to 2010, this middle mobile handset market simply will be the back garden of Nokia, making Nokia earn to the hard to imagination profit greatly. 那么在这之前,智能手机领域,就完全是塞班这类早期操作系统的天下,一直到2010年苹果爆发式崛起,这中间手机市场简直就是诺基亚的后花园,让诺基亚赚取了巨大到难以想象的利润。 But Li Mu is preparing to purchase Apple now, if really takes Apple, why first doesn't research and develop castration version iOS system of one set to sign Saipan? This set castrates version iOS not to need to consider touch-controlled, does not need the official version iOS huge construction, so long as can press a Saipan head, can first go to amass money with Nokia. 而李牧现在正准备收购苹果,如果真把苹果拿下来,为什么不先研发一套对标塞班的阉割版ios系统？这套阉割版ios不需要考虑触控,也不需要正式版ios的庞大架构,只要能压塞班一头,就可以先去跟诺基亚抢钱了。 Apple has 20 years of technical accumulations on maos, developed iOS to use for more than one year in this foundation, if the development castrated version iOS, perhaps more than half a year was also similar, castrated iOS of version first to suppress the momentum of Nokia, simultaneously helped iOS enter the market circle user ahead of time. 苹果在maos上有20年的技术积累,在这个基础上开发ios用了一年多,如果开发阉割版ios,恐怕大半年也就差不多了,阉割版的ios可以先打压诺基亚的势头,同时帮ios提前进入市场圈用户。 What is more important, castrates version iOS the official version iOS two years to get online ahead of time, in the two years Li Mu can through the Muye Science and Technology influence, first attract the global major software business based on castrating the iOS development software of version, builds the iOS software ecology, in this case, when official version iOS and iPhone come out, but was not the young bull, but was the magnificent promotion of old bird. 更重要的是,阉割版ios可以提前正式版ios两年上线,这两年李牧就可以通过牧野科技的影响力,先吸引全球各大软件商基于阉割版的ios开发软件,打造出ios的软件生态,这样的话,等正式版ios和iphone出来的时候,可就不是初生牛犊了,而是老鸟的华丽升级。 previous life, iPhone in Apple, is born from first-generation iPhone, to the global popularizations of iPhone 4 periods, Apple used three -and-a-half years of time, but, if oneself can in 04 years- 06 first with castrating iOS of version preheating, by 06 the second half of the year promotes iPhone time, Apple goal that uses for three -and-a-half years to achieve, oneself possibly realized in three months! 上辈子,iphone在苹果手里,从第一代iphone诞生,到iphone四时期的全球普及,苹果用了三年半的时间,可是,如果自己能在04年-06年先用阉割版的ios预热,到06年下半年推出iphone的时候,苹果用三年半实现的目标,自己可能在三个月内就实现了！