The person who if the bosses and shareholders in Pan- inferior (Asia) most hate who is, half a month ago did not have a unified answer, but now, in all will of the people most hates, was Li Mu. 如果说环亚的老板以及股东们最恨的人是谁,在半个月之前还没有一个统一的答案,但现在,所有人心里最恨的,就是李牧了。 However to make money, Pan- inferior (Asia) must lower the head, asks the intermediate to come with Li Mu to mediate, its goal nothing but is hopes that Li Mu can them a loosen opening, Muye Pictures make so much money through 《Mr. Zombies》 after all, considers to compensate a loss of lower ring inferior (Asia), is authorized the 《Zombie Master》 right of use to Pan- inferior (Asia), or Pan- inferior (Asia) is willing to purchase this brand name by 10 million Hong Kong dollars prices from Muye Pictures. 但是为了赚钱,环亚还是必须要低下头,找中间人来跟李牧斡旋,其目的无非就是希望李牧能够给他们松个口子,毕竟牧野映象已经通过《僵尸先生》赚了那么多钱,就当是补偿一下环亚的损失,把《zbie-master》的使用权授权给环亚,或者环亚愿意以一千万港币的价格从牧野映象手里购买这个品牌名称。 The words pass to the Li Mu ear time, Li Mu rejects without exception completely, the reply that he gives is strong: „Before next time will look again the person conveys a message, first studies what is the contract spirit.” 话传到李牧耳朵里的时候,李牧无一例外全部拒绝,他给的回复非常强硬:“下次再找人传话之前,先研究研究什么叫契约精神。” It is not he must unable to pass with Pan- inferior (Asia) intentionally, but is the business is this, the thing that the transaction that you make, you sell out, must recognize! This is person who does business should have the quality that now saw the thing that oneself sell out made money, thinks to make the sequel to make money immediately, while wants to sell out the copyright one breath, squeezes own space, this, finds the person to be the persuasive speaker now, wants to be held red brand low price processing by oneself oneself to them? How possibly? 不是他存心要跟环亚过不去,而是生意场本身就是这样,你做的交易、你卖掉的东西,就要认！这才是做生意的人该有的品质,现在看到自己卖掉的东西赚钱了,一边想着立刻拍续集捞钱,一边又想把版权一口气都卖掉,来压榨自己的空间,这也就罢了,现在又找人来做说客,想让自己把自己捧红的品牌低价处理给他们？怎么可能呢？ Such show operation, sold the house with previous life these, what sees the house price to rise reneges the rascal who the contract, snatches to return to the house to distinguish? Li Mu's past life may look at such news a lot, the house-owner sold to the home-buyer the house, signed the contract, to pay entire, the house price rose suddenly suddenly, the house-owner was uncomfortable, leading an important goods person to return own house, must take back the house, to abolish the contract, where had such truth? 这样的骚操作,跟上辈子那些卖了房子,见房价上涨又赖掉合同、抢回房子的无赖有什么区别？李牧上辈子可没少看这样的新闻,房主把房子卖给了购房者,签了合同、付了全款,房价忽然暴涨,房主心里难受极了,带着一大帮人杀回自己的房子,死活都要收回房子、废除合约,哪有这样的道理？ Let alone, Li Mu takes over this second-hand house time, this was old houses that left uncultivated for 18 years, almost is not worth a red cent, Li Mu spent the large amounts of resources and energy goes to repair one it inside and outside newly, you want to buy now, why? 更何况,李牧接手这套二手房的时候,这可是一座荒废了18年、几乎一文不值的老房子,李牧花了大量的资源和精力去把它里里外外装修一新,你现在想买回去,凭什么？ Perhaps like this rotten matter ran into the weak one to make them work, but met Li Mu, sorry, whose face will not give! 这样的烂事儿遇到弱者没准就让他们得逞了,但是遇见李牧,对不起,谁的面子都不会给！ The Hollywood film company saw so, gives up purchasing the 《Mr. Zombies》 copyright from Pan- inferior (Asia) in abundance the idea, then communicated with Muye Pictures, hopes that can purchase the 《Zombie Master》 copyright from Muye Pictures, but Li Mu complete turning down without any exception, he had development „Zombie -master” the idea of this ip, did not prepare to sell out the realization it directly. 好莱坞的电影公司一见如此,纷纷放弃了从环亚手里购买《僵尸先生》版权的想法,转而跟牧野印象沟通,希望能够从牧野映象手里购买《zbie-master》的版权,但李牧无一例外的全部婉拒,他有开发“zbie-master”这个ip的想法,不准备直接把它卖掉变现。 Rejected Pan- inferior (Asia) , after rejecting Hollywood, Li Mu informs Muye Pictures person in charge, starts to discuss the 《Zombie Master》 distribution rights with from all over the world area. 拒绝了环亚,又拒绝了好莱坞之后,李牧通知牧野映象的负责人,开始跟全球各地区洽谈《zbie-master》的发行权。 After all what oneself buy from Pan- inferior (Asia) is global distribution rights besides Hong Kong area, now " Plants vs Zombies Online » heat degree is very high, this movie heat degree is also very high, world's film distributors hope that can in the national or local that agent movie oneself are , the North American box office is so high, this gave their enormous confidence and enthusiasms. 毕竟自己从环亚手里买来的是除了香港一个地区之外的全球发行权,现在《植物大战僵尸online》的热度很高,这部电影热度也很高,世界各地的影片发行商都希望能够在自己所在的国家或地区代理这部电影,北美票房这么高,这给了他们极大的信心与热情。 Li Mu decides the openness and cooperation, but requests is very explicit, must first look for various national and local most competent distributor, next, the distributor must safeguard the row of piece quantity, for this reason, Li Mu can yield profit 10-20% box office incomes to the Cinema side. 李牧决定开放合作,但要求也很明确,首先是要找各国家与地区最有实力的发行商,其次,发行商一定要保障排片量,为此,李牧还是可以将10-20%的票房收益让利给院线方。 ...... …… When the 《Zombie Master》 box office impacts three hundred million USD box offices in North America, Muye Science and Technology technical expert Fang Xudong gave a Li Mu huge pleasant surprise, Li Mu exhorted YY tunes that he led to research and develop before, has developed to complete! 当《zbie-master》的票房在北美冲击三亿美元票房的时候,牧野科技的技术大拿方旭东给了李牧一个巨大的惊喜,李牧之前嘱咐他带队研发的yytunes,已经开发完成了！ Li Mu obtains this news, immediately convenes the same place to meet the core management level, comes to demonstrate the product design of this model of software by Fang Xudong to everyone. 李牧得到这个消息,立刻将核心管理层召集到一起开会,由方旭东来向所有人演示这款软件的产品设计。 YY tunes is the names of this software in all non- Chinese versions, but it the name in Chinese version is called: YY music. yytunes是这款软件在所有非中文版里的名字,而它在中文版里的名字叫做:yy音乐。 This software although is led to develop by Fang Xudong, but the mentality of entire product builds according to the Li Mu's request completely, can say, Li Mu is the product manager of this model of software. 这款软件虽然是由方旭东带队开发的,但整个产品的思路完全根据李牧的要求来打造,可以说,李牧是这款软件的产品经理。 YY tunes is this short time, Muye Science and Technology high security project, with this model of software with for high security project, development and production of two generations of Mangomi, reason that lists as the high security rank these two projects , because Li Mu aiming at using this model of software and second-generation Mangomi, impacts Apple Corporation to depend on music software and hardware supply chain that iTunes as well as iPod compose at present. yytunes是这短时间来,牧野科技的高保密项目,与这款软件同为高保密项目的,还有二代mango-me的开发与生产,之所以把这两个项目列为高保密级别,是因为李牧意在用这款软件和第二代mango-me,冲击苹果公司目前靠itunes以及ipod组成的音乐软硬件产业链。 Present Apple Corporation did not have iPhone such attracts the gold/metal monster, in fact, shortly after Apple Corporation just now goes out from the mire, supply chain that at present iTunes as well as iPod compose is they biggest revenue source. 眼下的苹果公司还没有iphone这样的吸金怪兽,事实上,苹果公司才刚从泥沼中走出不久,眼下itunes以及ipod组成的产业链就是他们最大的营收来源。 Li Mu knows, if oneself put in the huge manpower and resources to develop iOS smartphone Operating System, to develop iPhone, oneself are not necessarily able to catch up with the Apple historical step, if oneself not absolute assurance dry/does iPhone, that best way, is first does Apple remnantly. 李牧知道,如果自己去投入巨大的人力物力开发ios智能手机操作系统、开发iphone,自己未必能够赶得上苹果在历史上的步伐,如果自己没有绝对的把握干的过iphone,那最好的办法,就是先把苹果搞残。 Draws an analogy, if an originally will become the person of Grandmaster Level football player, the both legs before ten years old had been broken one time, then he, even if can also stand, is still very difficult to become a football player, even can, unable to become the Grandmaster Level absolutely, but Li Mu must do now, first uses YY tunes, matches two generations of Mangomi, first breaks by smashing with stone the leg of Apple, guarantees it in the future, without the ability develops iOS and iPhone, if breaks by smashing with stone also not line one time, on pounding, three times, in brief, cannot the ignores he continue to develop twice. 打个比方,如果一个原本会成为大师级足球运动员的人,在十岁之前双腿被打断过一次,那么他就算还能站起来,也很难成为一名足球运动员,就算能,也绝对成不了大师级,而李牧现在要做的,就是先用yytunes,搭配二代mango-me,先把苹果的腿砸断,确保它在接下来的日子里,没有能力去开发ios和iphone,如果砸断一次还不行,就砸两次、三次,总之,决不能放任他继续发展。 In order to achieve this goal, Li Mu invested many thoughts in the product design of YY tunes. 为了实现这个目标,李牧在yytunes的产品设计上投入了诸多的心思。 YY tunes integrated the music online audition and music purchase as well as download(ing) and other basic functions, in this foundation, but also increased the song commentary and user of Li Mu design to construct the special edition and shares the interactive system of good friend. yytunes本身集成了音乐在线试听、音乐购买以及下载等基础功能,在这个基础上,还增加了李牧设计的歌曲评论、用户自建专辑并分享好友的交互体系。 The former is at present the Apple iTunes basic function, the latter was Li Mu fused the later generation NetEase cloud music, but music public relations sector that increased. 前者是目前苹果itunes的基本功能,后者是李牧融合了后世网易云音乐,而增加的音乐社交版块。 NetEase cloud Yinle in massive music class app, has good user reputation and user scale, the main reason is its product's Joyo design, for example under NetEase popular song commented gold/metal Jupin to leave, lots of netizens even the commentary of music specially to look at other netizens liked about oneself, but special download(ing) NetEase cloud music, but the NetEase user constructed the special edition system is also interesting, it created massive music domains „kol”, key-opinion-leade, opinion leader. 网易云音乐在大量音乐类app中,有着非常好的用户口碑以及用户规模,最主要的原因就是其产品本身的卓越设计,例如网易热门歌曲下的评论金句频出,大量网友甚至专门为了看其他网友对自己喜欢的音乐的评论,而专门下载了网易云音乐,而网易的用户自建专辑体系也非常有意思,它创造了大量音乐领域的“kol”,key-opinion-leade,意见领袖。 The opinion leader is existence of very awesome, they of influence on other users, are above the imagination, for example, the male user cannot imagine forever, teaches others to put on clothes to build the net of clothes in Weibo (Micro Blog) to be red, opens one Taobao shop one year of selling the clothes can gain several million even over a hundred million ; The net that teaches others to put on make-up is red in Weibo (Micro Blog) and slightly video platform, one year light/only collects the advertising expenditure of cosmetics enterprise possibly to gain the eight-digit number ; The net that likes the selfie is red a time, helping selfie app make product to promote, may obtain several hundred thousand even 1 million ranks the advertising expenditures. 意见领袖是个非常牛逼的存在,他们对其他用户的影响力之强,超乎想象,例如,男性用户永远想象不到,一个在微博教别人穿衣搭衣的网红,开一个卖衣服的淘宝店一年能赚几千万甚至上亿;一个在微博以及微视频平台教别人化妆的网红,一年光收化妆品企业的广告费就可能赚八位数;一个喜欢自拍的网红,帮自拍app做一次产品推广,可能就会获得几十万甚至百万级别的广告费。 The male user actually also has the opinion leader who lots of esteem in the Game domain, the peripheral domain and vehicle sector, with the automobile, various automobile Self Media people are as numerous as the hairs of an ox, some shakes, some 8 th and some mouse...... these is the vehicle sector opinion leaders, supposed that a car(riage) comments the person to have 200 ten thousand fans, he makes one 10- 150,000 cars comment horizontally, then in some model of car(riage) under some ingenious promoted brand, might give this tire to come several thousands even to cross ten thousand sales volumes. 男性用户在游戏领域、外设领域、汽车领域其实也有大量自己推崇的意见领袖,就拿汽车来说,各类汽车自媒体人多如牛毛,某震、某八号、某老鼠……这些都是汽车领域的意见领袖,假设一个车评人有200万粉丝,他做一个十-15万家用轿车横评,然后在其中巧妙的推广某品牌下的某款车,有可能就会给这辆车带来数千甚至过万辆的销量。 This point did not say things just to frighten people, but was the opinion leader marketing that the internet domain was genuine, moreover everywhere was! 这一点都不是危言耸听,而是互联网领域切实存在的意见领袖营销,而且到处都是！ For example you happen to buy a car(riage), moreover is one 10- 150,000 car(riage)s, yourself studied were very long, but each brand had the product of this price, moreover these products had the fit and unfit quality respectively, how to choose? You one fell into the choice difficulty. 比如你正好想买辆车,而且是一辆十-15万的车,你自己研究了很久,但每个品牌都有这个价位的产品,而且这些产品各有优劣,怎么选择呢？你一下陷入了选择困难。 Some people said that must look at the brand, the joint capital car(riage) has the brand strength, some people said that the domestic car performance-to-price ratio is highest, some people said that buys the car(riage) to look at three big-ticket items ; 有人说要看品牌,合资车更有品牌力,也有人说国产车性价比最高,更有人说买车要看三大件; Some people said that the turbocharging maintains easily badly expensively, some people said that the natural aspiration power weak oil consumption is high ; 有人说涡轮增压容易坏保养贵,也有人说自然吸气动力弱油耗高; Some people told you creation spreading blue sky very awesome of Mazda, some people said that thing was talks nonsense purely ; 有人告诉你马自达的创驰蓝天很牛逼,也有人说那东西纯粹就是瞎扯淡; Some people said that the stepless change is most fuel-efficient, some people said that the stepless change is easiest badly ; 有人说无级变速最省油,也有人说无级变速最容易坏; Also some people flicker you, said back row non- independent suspension of legal system car(riage), training returns awesome compared with independent suspension, this bullshit was basically equal to that said the donkey that France raises wants to run quick...... 还有人忽悠你,说法系车的后排非独立悬挂,调教的比独立悬挂还牛逼,这种屁话基本上等于说法国养的驴要比马跑的快…… When you were bombed indecisively by various group of information, you have compared the car(riage) that the attention also compares the faith to comment the person xx to make such a grade of program suddenly, he evaluated the products of 8 this prices in the program, in this each you study have also intertwined, moreover you also know, you must buy the car(riage), definitely chooses one from these eight, balance that therefore you refused to compromise, in you on preparing inclined, the car(riage) that you pay attention to which comments the person to recommend, on being possible to affect you finally the judgment. 当你被各路信息轰炸到犹豫不决的时候,你一直比较关注也比较信赖的车评人xx忽然做了这样一档节目,他在节目里评测了八款这个价位的产品,这里面的每一款你都研究过也纠结过,而且你也知道,自己要买车,就肯定是从这八款里面选一个,于是你心里原本僵持不下的天平,在你不知不觉间就做好了倾斜的准备,你关注的车评人推荐哪一辆,就有可能影响你最终的判断。 But he measured a big pile, rubbish a big pile, to trick blindly a big pile in the program, finally told you performance-to-price ratio of some model of car(riage) of some brand in these eight models of car(riage)s to be highest, therefore all your struggling intertwined to sweep away hesitant, immediately patted the thigh: „Good, bought it.” 而他在节目里瞎测了一大堆、废话了一大堆、忽悠了一大堆,最后告诉你某品牌的某款车在这八款车里面性价比最高,于是你所有的挣扎犹豫纠结都一扫而空,当即一拍大腿:“好,就买它了。” Therefore you are drawing cash the 4s shop to subscribe the truck unloading car(riage), very happy thought that the opinion leader is his mother is credible, what actually you do not know, he comments the program funds of that eight car(riage), is the brand factory that you buy provides, moreover gave him secretly 3 million advertising expenditures...... 于是你拿着钱去4s店订车提车,美滋滋的觉得意见领袖就是他妈靠谱,但其实你不知道的是,他评那八辆车的节目经费,就是你买的这个品牌厂家提供的,而且还偷偷给了他三百万广告费…… Because these opinion leaders have big influence on the user, can transform own fans as well as imitation the user, therefore their significance to the platform is also big, has strong promoter action to the platform whole, this is also Li Mu must build „opinion leader” the basic reason. 正是因为这些意见领袖对用户有着非常大的影响力,可以将用户转化成自己的粉丝以及效仿者,所以他们对平台的意义也非常大,对平台整体有着很强的促进作用,这也是李牧要打造“意见领袖”的根本原因。 The present network has not started to breed „opinion leader”, therefore the Li Mu preparation first starts this attempt from the music. 现在的网络还没有开始孕育“意见领袖”,所以李牧准备先从音乐上开始这个尝试。 In YY tunes, the breeding route of opinion leader is: First attracts the user to pay attention through the high-quality commentary, then through sharing own song single special edition, gains following of other users, in addition, can share through the YY space, attracts own good friend attention. 在yytunes里,意见领袖的孕育路线是:先通过精品评论吸引用户关注,然后通过分享自己的歌单专辑,来获取其他用户的追随,除此之外,也可以通过yy空间进行分享,来吸引自己的好友关注。 In the NetEase cloud music, being distracted Le Ping, may receive tens of thousands point to praise, harvests tens of thousands attention, as the matter stands, pays attention to his user to see that what song he is listening, actually in the listening to music aspect, many users are in „bogging down” year to year the condition, therefore „bogging down”, opens listens to music app, is tosses about that several people, dozens or over a hundred songs, then one hear is many years, extremely few new song storehouses, little other songs of other understanding singers, regarding user like this, how listened to other people by him extremely many. The music, is a very big difficult problem. 在网易云音乐里,一个走心的乐评,可能会收到几万个点赞,收获几万个关注,这样一来,关注他的用户就可以看到他都在听什么样的歌曲,在听歌方面,其实有很多用户常年处于“停滞不前”的状态,所以“停滞不前”,就是一打开听歌app,就是翻来覆去那几个人、几十或者上百首歌,然后一听就是很多年,极少更新曲库,极少了解其他歌手的其他歌曲,对于这样的用户,如何让他多听一些其他人的音乐,就是一个非常大的难题。 If the passive brainwashing , to promote the content the cost is too high to the user, because must first achieve song hiding the sky and covering the earth everywhere is, can give the user to brainwash, for example «Mouse Loves Rice» such saliva song, but, how many have can the fire to this degree of phenomenon level saliva song one year? 如果是被动洗脑的话,给用户推广内容的成本太高,因为首先要做到一首歌铺天盖地到处都是,才能给用户洗脑,比如《老鼠爱大米》这样的口水歌,但是,火到这种程度的现象级口水歌一年才能出几个？ Therefore, best way, to this „bogging down” the user, pushes the person who he pays attention to listening, but he has not listened to song. 所以,最好的办法,是给这样“停滞不前”的用户,推他关注的人在听的、而他没有听过的歌曲。 Giving an example, A is the ballad amateur, year to year listens to Li Zhi and Song Dong to be wild, Zhao Lei and Zhao Zhao song, normally, he can only listen to these people for successive several years on own initiative, but his in a commentary of Li Zhi song, discovered exactly one time Boss high-quality goods commented, he thought that thing long jab oneself mind of Boss commentary, said the words that oneself want to speak, or said a connotation that oneself had not perceived through meditation, therefore he paid attention to this person, the heart deep place instinct had certain favorable impression and admiring to this person, this was all. Major premise. 举个例子,a是个民谣爱好者,常年听李志、宋冬野、赵雷、赵照的歌曲,正常情况下,他能连续几年都只主动听这几个人,而恰好他有一次在李志一首歌的评论中,发现了b的一个精品评论,他觉得b评论的东西直击自己的心灵、说出了自己想说的话,或者说出了自己没有参悟到的一层内涵,于是他关注了这个人,内心深处本能对这个人有一定的好感和佩服,这是一切的大前提。 But Boss this person, although also quite likes the ballad, the song that but he listens, has certain overlapping with A, there is a certain difference, for example, year to year what he listens is Li Zhi and Song Dong is wild, Zhao Lei, Wan Xiaoli as well as hackberry. 而b这个人,虽然也比较喜欢民谣,但是他听的歌曲,跟a有一定的重叠,也有一定的差异,比如,他常年听的是李志、宋冬野、赵雷、万晓利以及朴树。 Because A paid attention to Boss, therefore the platform will have an automatic algorithm, matches fondness of A and Boss automatically, calculates among two people overlapped fondness, as well as different fondness. 由于a关注了b,所以平台会有一个自动算法,自动匹配a和b的喜好,计算出两人之间重叠的喜好,以及不同的喜好。 The result of algorithm coming out is: A and Boss like Li Zhi and Song Dong being wild, Zhao Lei, likes Zhao Zhao, Wan Xiaoli respectively, as well as hackberry. 算法出来的结果是:a与b都喜欢李志、宋冬野、赵雷,分别喜欢赵照、万晓利,以及朴树。 Because was A paid attention to Boss, therefore, Boss was a opinion leader, therefore the algorithm's first premise was the default recommends fondness of Boss to A, rather than recommended fondness of A to Boss ; But the second premise, is the algorithm will not recommend Boss to with his same fondness, but recommends Boss and his different fondness to A. 而因为是a关注了b,所以,b就是a的意见领袖,于是算法第一个前提是默认向a推荐b的喜好,而不是向b推荐a的喜好;而第二个前提,是算法不会向a推荐b与他一样的喜好,而是向a推荐b与他不一样的喜好。 Based on these two premises, the algorithm will tell A, Boss that you pay attention, listened to the song of Wan Xiaoli as well as hackberry, because this is A has not listened. 基于这两个前提,算法会告诉a,你关注的b,听了万晓利以及朴树的歌,因为这是a没听过的。 A year to year is one „bogging down” user, when he through the commentary, regards oneself opinion leader Boss after the innermost feelings, transmission that this set of algorithm influences subtly to his news: The song that always do not listen to these things that yourself listen, which to listen you to worship Boss that usually listens to you not to know. a常年是一个“停滞不前”的用户,但是,当他通过评论,在内心里把b当成自己的意见领袖之后,这套算法潜移默化的传递给他一个讯息:别总是听你自己听的那些东西了,来听听你崇拜的b平时都听哪些你不知道的歌曲吧。 A felt, Boss this person is very interesting, Le Ping that he writes sees the blood, looks is very insightful and deep expert, Boss, since is listening to the hackberry «Lives Such as Summer Flower», that this song should be good, might as well listens to look. a觉得,b这个人很有意思,他写的乐评一阵见血,一看就是非常有眼光而且有深度的老手,b既然在听朴树的《生如夏花》,那这首歌应该不错,不妨听听看。 Therefore, opinion leader Boss, in invisible, recommended the song of hackberry to A, but A also from one year to year „bogging down” the user, started to take forward one step. 于是,意见领袖b,在无形之中,将朴树的一首歌推荐给了a,而a也从一个常年“停滞不前”的用户,开始向前迈出一步。 One has two, two have three, therefore A under opinion leader's leadership, from „bogging down”, to „jogs advance”...... 有一就有二,有二就有三,于是a就在意见领袖的带领下,从“停滞不前”,到“跑步前进”…… But built the process of opinion leader, Li Mu makes full use of the vanity psychology of user, for example, after the user discovered the own accidental commentary obtained point to praise and replies of other users even paid attention, he will have the power attentively to go to under more songs to write the commentary of being distracted, when he discovered, oneself have several hundred, several thousand and tens of thousands fans time, he himself will lift up „opinion leader” on own initiative flag. 而打造意见领袖的过程,李牧则充分利用了用户的虚荣心理,比如,当用户发现自己偶然的评论得到其他用户的点赞、回复甚至关注之后,他会有动力更用心去更多的歌下面写更多走心的评论,而当他发现,自己已经有了几百、几千、几万粉丝的时候,他自己就会主动去扛起“意见领袖”的大旗。 When the time comes system only needs to give him a prompt: „Gives the song that your 15,000 fans recommend you most to like quickly......”, he certainly will be selective a song, however boosts to give own fans ; 到时候系统只需要给他一个提示:“快给您的一万五千名粉丝推荐一首你最喜爱的歌曲吧……”,他就一定会精挑细选一首歌,然后推给自己的粉丝; When system prompts him: „You have 6000 fans, which songs they are paying attention to you to listen, why not to found your exclusive song list, recommends it to your fans?”, He will certainly found a song list carefully, then opens him gives own fans. 当系统提示他:“你已经有一千五千名粉丝了,他们都在关注你听哪些歌曲,何不创建一个你的专属歌单,把它推荐给你的粉丝呢？”,他就一定会精心创建一个歌单,然后把他开放给自己的粉丝。 As the matter stands, is the result of brings what? 这样一来,所带来的结果是什么？ Few users became the opinion leader, because becomes the opinion leader, their platform loyalty increase sharply, when product use long is also increasing suddenly, simultaneously does everything possible to enhance own influence, will bring many new users to the platform ; 少量的用户成了意见领袖,而因为成为意见领袖,他们的平台忠诚度激增,产品使用时长也在猛增,同时想尽办法提升自己的影响力,也会给平台带来很多的新用户; But mass users found oneself opinion leader, after having object who the worship and imitated, will break „bogging down” condition, they because of attention opinion leader, therefore before starting to listen, has not listened to song, this will raise the platform loyalty of average consumer directly, when product use was long. 而大量的用户找到了自己的意见领袖,有了崇拜和效仿的对象之后,就会打破“停滞不前”的状态,他们因为关注意见领袖,所以开始听更多自己之前没听过的歌,这会直接提升普通用户的平台忠诚度,以及产品使用时长。 Synthesizes, all users will put in more energy into this music platform in every day, realizes the rapid growth of entire platform as well as long-term prosperous. 综合起来,所有的用户每天都会把更多的精力投入到这个音乐平台上,实现整个平台的快速发展以及长期繁荣。 But this, but also is only that some functions of NetEase cloud music, don't forget, YY tunes was also the YY music, once got online, will conform with the YY ecology completely, by that time, the YY dialogue function, the group function and YY space, will become the music user to conduct the social based on the music the foundation. 而这,还只是网易云音乐的那部分功能,别忘了,yytunes也就是yy音乐,一旦上线,就会完全整合进yy生态,到那个时候,yy的对话功能、群功能、yy空间,都会成为音乐用户基于音乐进行社交的基础。 Is equal, integrated in the NetEase cloud music QQ, as the matter stands, NetEase cloud Yinle will be definitely like a fish in water! 等于是,将网易云音乐融入了qq里,这样一来,网易云音乐必然会如鱼得水！ But YY is a worldwide basis super software, the user base is now enormous, under such powerful resources support, Li Mu believes, YY tunes can become the entire world hottest music software, in its front, all similar software, must kneel on the ground sings conquers! 而yy现在是一个世界性的超级软件,用户基础极大,在这样强大的资源支撑下,李牧相信,yytunes能够成为全世界最火的音乐软件,在它的面前,所有同类型的软件,都要跪在地上唱征服！