RINAPE :: Volume #14

#1371: Can be hot!

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Gathering of Central Mom to Chen Wan and He Jiong has not made Li Mu be surprised, on the contrary, this party does is so successful, had been above the expectation of Central Mom greatly, in this case, Chen Wan and He Jiong halo is also dazzling, Central Mom does not have their ideas instead to go against the normal logic. 央妈对陈婉与何囧的招揽并没有让李牧感到惊讶,相反,这次晚会搞的这么成功,已经大大超乎了央妈的预料,这种情况下,陈婉与何囧身上的光环也更加耀眼,央妈不打他们的主意反而违背正常逻辑。 Therefore Li Mu asked Chen Wan: „Central Mom digs you, what gave to pledge?” 于是李牧问陈婉:“央妈挖你们,给了什么承诺没？” Chen Wan nods: „The news that Central Mom high-level disclosed was, at present the strategic concept of Central Mom no longer is the pure serious media, but was the hope can in some invariable situations of guarantee serious media, has broken through in the entertainment, moreover was the quite big breakthrough.” 陈婉点点头:“央妈高层所透露的讯息是,目前央妈的战略方针已经不再是单纯的严肃媒体,而是希望能够在保证严肃媒体的部分不变的情况下,在娱乐性上有所突破,而且是比较大的突破。” Speaking of here, Chen Wan supplemented that explained: „In other words, besides Central Mom one set, other channels has deep entertainment development opportunities, two sets and three sets and four sets, can conduct the entertainment to develop, if two people are willing to join Central Mom, then the entertainment resources of these three programs will open to them, and vigorously coordination.” 说到这儿,陈婉又补充解释道:“也就是说,除了央妈的一套之外,其他频道都有很深的娱乐化发展空间,二套、三套、四套,都可以进行娱乐开发,如果两人愿意加入央妈,那么这三套节目的娱乐资源都将向他们开放,并且大力配合。” Li Mu nods, said: „As can be appreciated, the full scale development was the ultimate objective of each enterprise and unit, Central Mom wants to enhance the influence in entertainment is not one day two days.” 李牧点点头,说:“可以理解,全面发展是每一个企业和单位的终极目标,央妈想在娱乐方面提升影响力也不是一天两天了。” Chen Wan said: „This time prepares to intensify the effort to come probably.” 陈婉说:“这次好像是准备加大力度来的。” Smiling of Li Mu shows neither approval nor disapproval, asked her: „How do you see with Teacher He? Has discussed?” 李牧不置可否的笑了笑,问她:“你跟何老师怎么看？商量过了吗？” The Chen Wan nod said: „Found an opportunity to chat several in private, Teacher He said, Central Mom although has wanted to develop the entertainment, but the thought like the present is not so intense, it seems like should to act seriously, he said that if Central Mom can cash in these resources, should be a very good choice.” 陈婉点头道:“找了个机会私下聊了几句,何老师说,央妈虽然一直想发展娱乐,但没有像现在这样念头这么强烈,看来应该是要动真格的,他说如果央妈能兑现这些资源,应该是一个很好的选择。” Li Mu also asked: „You? How do you see?” 李牧又问:“那你呢？你怎么看？” The Chen Wan pursing the lips moment, said spookily: „I felt, if comes CCTV, is nearer to you......” 陈婉抿嘴片刻,幽幽道:“我就是觉得如果来央视的话,离你近一些……” Li Mu smiles gently, holds her hand, said earnestly: „I also think that you are nearer to me, but you cannot, because is near to me, delayed own prospect.” 李牧温柔一笑,牵起她的手,认真说道:“我也想你离我近些,但你也不能因为离我近,就把自己的前景耽误了。” Chen Wan puzzled asking: „Why said? The Central Mom resources are not worse than Xiangnan TV......” 陈婉不解的问:“为什么这么说？央妈的资源一点也不比湘南卫视差啊……” Li Mu gives a calm smile, explained: „How Central Mom wants to catch up at the entertainment again, serious media is not possible changes, this is the gene, cannot change, the person can tidy up, can make the organ transplanting, but cannot change own dna, this is the thing in bone, therefore in the Central Mom internal balance, the solemnity must be bigger than the entertainment is most important, if good of too entertaining development, affected this balance, will adjust certainly and ensure the solemnity is bigger than the entertainment forever, but Host , to take root in the entertainment world development, is certain the choice entertainment to be bigger than the solemnity platform, like this. Has enough development opportunities.” 李牧淡然一笑,解释道:“央妈再怎么想在娱乐上发力,严肃媒体的根本是不可能变的,这个是基因,是改不了的,人可以整容,可以做器官移植,但不能改变自己的dna,这是骨子里的东西,所以在央妈内部的天平里,严肃性一定要大于娱乐性才是最重要的,如果娱乐性发展的太好,影响了这个天平,那么一定会进行调整,来确保严肃性永远大于娱乐性,而主持人如果想扎根娱乐圈发展,一定得选择娱乐性大于严肃性的平台,这样才有足够的发展空间。” Speaking of here, the car(riage) arrives at the crossroad red light before exactly, Li Mu the car(riage) stops, profile looks at Chen Wan, said earnestly: „Xiangnan TV within even ten years, should be able to be the domestic entertaining gene strongest platform over the next several years, if you leave it prematurely, not only will lose a very good opportunity, but also was held the opportunity curve to pass another vehicle by others easily, entertainment world, if unable to move forward , one will inevitably lag behind, the promising youth were too many, countless people sharpened the head to drill toward.” 说到这儿,恰好车开到路口红灯前,李牧把车停住,侧脸看着陈婉,认真的说:“湘南卫视在未来几年甚至十年之内,应该都会是国内娱乐性基因最强的平台,你如果过早离开它,不但会失去一个很好的机会,还容易被别人抓住机会弯道超车,娱乐圈嘛,不进则退,后起之秀太多了,无数人削尖了脑袋往里钻。” The Chen Wan expression flashes through lightly low, the nod said gently: „I knew, I turn head turn down this matter.” 陈婉表情闪过淡淡低落,轻轻点头道:“我知道了,那我回头就把这件事情婉拒掉吧。” Li Mu sees her some to be not quite happy, puts out a hand to touch her face, comforts saying: „Short one year, the long two years, I hold to start to run Muye Pictures, you can take over, by that time, before you do not use the stage appears in public, Yanjing, you want in which in, you to become Chinese entertainment world big sister in the true sense, moreover is an only big sister, all Heavenly King Heavenly Queen / day(s) later saw that you are respectful, because not only you are my woman, because you hand are grasping the entire Chinese entertainment world most powerful resources when the time comes!” 李牧见她有些不太开心,伸手摸了摸她的脸,安慰道:“短则一年,长则两年,我把牧野映象扶上马跑起来,你就可以接手了,到那个时候,你也不用去台前抛头露面,无论是燕京还是哪儿,你想在哪就在哪,你会成为华语娱乐圈真正意义上的大姐大,而且是唯一的一个大姐大,所有的天王天后见到你都要毕恭毕敬,不仅仅因为你是我的女人,更因为你到时候手握着整个华语娱乐圈最强大的资源！” The Chen Wan cheeks are crimson, hang down the eye to dodge the Li Mu's look, blushes to say bashfully: „In any case is your woman, anything listens your.” 陈婉脸颊绯红,低垂着眼睛躲闪着李牧的眼神,羞赧道:“反正是你的女人,就什么都听你的。” Li Mu smiles one badly, said: „Right, your tomorrow afternoon airplanes is right?” 李牧坏笑一声,说:“对了,你们明天下午的飞机对吧？” „Un.” Chen Wan nods: „2 : 30.” “嗯。”陈婉点点头:“两点半。” Li Mu said: „Said one to Teacher He, the 《Longing for Life》 archives I have completed, will let him tomorrow morning to the family/home, I will give him the archives, tells him while convenient probably.” 李牧说:“跟何老师说一声,《向往的生活》文案我已经做好了,让他明天上午到家里来一趟,我把文案给他,顺便跟他大概讲一讲。” After Li Mu found time to write greatly archives slightly the demon changed 《Longing for Life》, prepared to make Teacher He first have a look, then the belt/bring went back to give the Xiangnan TV leader to have a look, if Xiangnan TV led interested, that Muye Pictures took this copyright to work with them, if they had no interest, oneself can also look for other cooperation. 李牧抽空把魔改后的《向往的生活》写成了一个大略的文案,准备让何老师先看看,然后带回去给湘南卫视的领导看看,如果湘南卫视的领导有兴趣,那牧野映象就拿这个版权跟他们合作,如果他们没兴趣,自己还可以找其他台合作。 However this excuse is only the bargaining chip, so long as Xiangnan TV can satisfy his cooperation condition, Li Mu has really not wanted to look for other TV Station to cooperate, he besides knowing Central Mom some people, other TV Station no one knew, is disinclined to open a new television cooperation channel again. 不过这个说辞只是个讨价还价的筹码,只要湘南卫视能满足他的合作条件,李牧还真不想去找其他电视台合作,他除了认识央妈的一些人之外,其他电视台谁都不认识,懒得再去开辟一条新的电视合作渠道。 ...... …… Next day, when He Jiong in Li Mu sees the 《Longing for Life》 archives, his whole person hesitated for a long time. 翌日,当何囧在李牧家中看到《向往的生活》文案时,他整个人迟疑了许久。 In his opinion, this 《Longing for Life》 is somewhat nondescript, he does not even have the means to give it an explicit localization. 在他看来,这个《向往的生活》有些不伦不类,他甚至都没办法给它一个明确的定位。 Said that he is the entertainment program? It is not ; Said that he is the variety show? Not like ; Said that he is on -the-spot report program? Like, what this thing isn't? 说他是娱乐节目？不是;说他是综艺节目？不像;说他是纪实节目？更不像,这东西到底算什么？ Also, people will look at this being similar each family, somewhat bored program? Three man and a dog, a small courtyard, one pile of corns as well as other crops, then asked the honored guest to eat meal to pass the night the experience peasant family life...... Game not to do, can have the audience to like? 还有,人们会看这种类似过家家,又有些无聊的节目吗？三个男人和一条狗,一个农家小院,一堆苞米以及其他的农作物,然后请嘉宾过来吃饭过夜体验农家生活……连个游戏都不做,能有观众喜欢吗？ Must know that now all varieties, cannot leave make Game, even can say, „Who is the Undercover? that” Game is the soul of variety show, Chen Wan allies «Happy Camp» time brings is in the present stage variety show most fiery/popular Game, «Happy Camp» can emerge in all variety shows, this Game also has very big merit. 要知道现在所有的综艺,都离不开做游戏,甚至可以说,游戏是综艺节目的灵魂,陈婉加盟《快乐大本营》的时候带来的“谁是卧底”就是现阶段综艺节目里最火爆的游戏,《快乐大本营》能够在所有综艺节目中脱颖而出,这个游戏也有很大的功劳。 But now, Li Mu gives a new variety pattern suddenly, this pattern does not have Game, only has a courtyard...... 而现在,李牧忽然给出一个新的综艺模式,这个模式没有游戏,只有一个农家院…… He Jiong cannot think through, how not to think that this program will be very interesting, compares Li Mu to Chen Wan's that grade of «Super Voice Girls», this program missed too many were too many. 何囧想不通,怎么都不觉得这个节目会很有意思,相比李牧给陈婉的那档《超级女声》,这个节目差了太多太多。 Li Mu can see struggling and intertwining that in his expression hidden, therefore is asking him: „Does Teacher He, what view have?” 李牧看得出他表情里隐藏的挣扎与纠结,于是笑着问他:“何老师,有什么看法？” He Jiong hesitates the half of the day, does not know how should reply. 何囧迟疑半天,一直不知道该如何回答。 Li Mu said with a smile: „Teacher He, has what idea although said, after all we are prepare to cooperate, rather than I sell unilaterally.” 李牧笑道:“何老师,有什么想法就尽管说,毕竟我们是准备合作的,而不是我单方面的推销。” He Jiong has a look at Li Mu, has a look at the archives in hand, ponders over the moment, had the courage saying: „Chief Li, to be honest, I admire you in the foresights in many aspects, «Super Voice Girls» also proved you unusual peerless the ideological mode at the competition program, but this grade of 《Longing for Life》, I really am not very clear, even does not know how should give this grade of program to classify......” 何囧看看李牧,又看看手里的文案,思忖片刻,鼓起勇气说:“李总,说实话,我非常敬佩您在许多方面的远见,《超级女声》也证明了您在选秀节目上超凡绝伦的思维模式,但是这档《向往的生活》,我个人真的不是很明白,甚至都不知道该怎么给这档节目归类……” „Reality show.” “真人秀。” Li Mu smiling puts out these three characters. 李牧一脸笑意的吐出这三个字。 He Jiong some have not responded all of a sudden, after the moment, realized that what Li Mu said is the reality show, but, the reality show currently is only a West has the concept that internally radically, moreover internally TV Station as well as in the domestic audience eyes are not familiar . Moreover, reality show in his mind, does not have the countryside class beginning. 何囧一下子有些没反应过来,片刻后才意识到李牧说的是真人秀,只是,真人秀现在在国内根本就只是一个西方才有的概念,而且在国内电视台以及国内观众眼里并不熟悉,而且,他印象中的真人秀,也没有田园类的先河。 At this time, Li Mu explained with a smile: „Teacher He, the program of reality show class, not needing the atmosphere is warm, is noisy, now all variety shows are Host and honored guest shout and wrangle in the stage together, to be honest, the form is very arid, everyone is playing the similar pattern, the place of win nothing but is whose Host is more famous, the honored guest who who invited was more famous, whose program effect was better, to put it bluntly, was equal to putting the firecracker, many that whose gunpowder filled, sound that who exploded, who on winning, and its like this, why didn't trade a repertoire? Always puts the firecracker, one startled one for the first time, even celebrates again, audience still aesthetic weary, new year's celebration time which you do not want to arrive are rumble the firecracker sound is right?” 这时候,李牧笑着解释道:“何老师,真人秀类的节目,不一定要气氛热烈,也不一定要吵吵闹闹,现在所有的综艺节目都是主持人和嘉宾一起在舞台上大呼小叫的,说实话,形式早就很枯燥了,大家都玩着差不多的模式,取胜之处无非就是谁的主持人更出名,谁请来的嘉宾更大牌,谁的节目效果更好罢了,说白了,就等于是放炮仗,谁的火药填的多,谁炸的响,谁就赢了,与其这样,为什么不换个套路？总是放炮仗,一惊一乍的,就算是再喜庆,观众也会审美疲劳,过年的时候你也不想走到哪都是轰隆隆的炮仗声对不对？” The He Jiong silent moment, has to acknowledge, Li Mu said is also reasonable, the present variety show, makes noise very much, the pattern is also stereotyped, without whom can promote truly has the thing of new idea. 何囧沉默片刻,不得不承认,李牧说的也有道理,现在的综艺节目,都很喧嚣,模式也千篇一律,没谁真正能推出有新意的东西。 Sighed, He Jiong nods, said: „Chief Li, has to acknowledge, you said is reasonable, gives me a fresh angle of view to regard at present domestic variety show, before I immersed in the pattern of this noise, looks others' noise, where compared with our noise difference, how to make our noises livelier is more interesting than others' noise, cannot jump out of this convention.” 叹了口气,何囧点点头,说:“李总,不得不承认,您说的有道理,给了我一个全新的视角来看待目前国内的综艺节目情况,之前我都是沉浸在这种喧嚣的模式中,去看别人的喧嚣,哪里比我们的喧嚣差,如何让我们的喧嚣比别人的喧嚣更热闹更有意思,没能跳出这个框框。” Li Mu shows a faint smile, said: „Therefore I want to work 《Longing for Life》 with you, this grade of program far away from hubbub, even, celebrates, takes risk and kid around far away from lively scene of existing variety, you, delivers to the countryside with another two honored guests, peaceful you relatively real, perceptual, can manifest the life as well as shows the thing of life truth and true meaning, making the audience have the opportunity to realize that this true meaning, found one of the heart deep place to be warm and tranquil, the direction of this grade of program is, plain, makes one who is distracted yearn, therefore called 《Longing for Life》.” 李牧微微一笑,说:“所以我想跟你合作《向往的生活》,这档节目远离尘嚣,甚至远离现有综艺的热闹、喜庆、冒险、嬉闹,把你,和另外两位嘉宾送到田园去,安静的把你们相对真实的、感性的、更能体现生活以及展现生活道理与真谛的东西,让观众也有机会去体会到这种真谛,找到内心深处的一份温暖与平静,这档节目的方向就是走心的、质朴的、让人向往的,所以才叫《向往的生活》。” He Jiong is pondering over the nod, had been convinced by Li Mu at heart much, which he has been able to see clearly the essence of this grade of program, it seems like, this grade of program not imagines is so boring. 何囧思忖着点头,心里已经被李牧说通了不少,他已经可以看得清这档节目的本质在哪,这么看来,这档节目并不是自己想象中那么无聊。 At this time, Li Mu supplemented one: „To be honest Teacher He, Sister Wan is I in the person who the entire TV arena most cares about, in other words, Muye Pictures will get into the TV arena, completely because of her, such program , if not because to mix to build based in the honored guest not too suitable men and women, is less suitable to elect the female, I have not really hated to take to give you this grade of program to do, the female represented the life, is managed the life that by several females, wants to impress the audience more appropriate, therefore, if you who is far from several male coming are interested, this grade of program is you do certainly based in the honored guest, then I find two people again. Supposes the bright person to match with you, has my pattern, my online resources, my financial support, in addition the Xiangnan TV television resources, as well as Teacher He you, this grade of program can be hot!” 这时候,李牧又补充一句:“说实话何老师,婉姐是我在整个电视领域最在乎的人,换句话说,牧野映象会涉足电视领域,也完全是因为她,这样的节目如果不是因为常驻嘉宾不太适合男女混搭,更不适合全选女性,我还真舍不得把这档节目拿出来给你去做,女性本来就代表了生活,由几个女性去操持的生活,想打动观众远没有几个男性来的更合适,所以,如果你感兴趣,这档节目一定是你来做常驻嘉宾,然后我再找两个人设鲜明的人跟你搭配,有我的模式,我的线上资源,我的资金支持,再加上湘南卫视的电视资源,以及何老师你本人,这档节目一定会火！”
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