RINAPE :: Volume #14

#1359: Push! Goes all out to push!

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The good news that Chen Wan spreads, making in the entire conference room be bustling! 陈婉传来的好消息,让整个会议室里一片沸腾！ Originally also dark clouds disconsolate staff, at this moment excited cheers applauds, even the mutual hug, the previous second of region, the feeling of latter second of heaven simply too sour crisp, not only this is survivor of disaster, but after is the tribulation, flies upwards! 原本还都阴云惆怅的工作人员,这一刻激动的欢呼叫好,甚至互相拥抱,前一秒地域,后一秒天堂的感觉简直不要太酸爽,这不只是劫后余生,而是劫后飞升！ Thinks the lineup of this performance, over 20 Hong Kong , Macao , Taiwan big, Zhang Guorong and Mei Yanfang these two super big, song god Zhang Xueyou (Jacky Cheung), popular godfather Luo Dayou (Lo Ta-yu)...... 想一想这场演出的阵容,超过二十位港澳台一线大咖,张国容、梅燕芳这两位超级大咖,歌神张学有,流行教父罗大右…… This also even, a special singer, he is the world-renowned young entrepreneur, uncrowned king Li Mu in China entrepreneur, besides this performance, who can also please Li Mu appear on stage?! 这也就算了,还有一位特殊的歌手,他就是全球知名的年轻企业家,华夏企业家里的无冕之王李牧,除了这场演出,谁还能请得动李牧登台演出？！ Director although is also hard to take excitedly, but makes everyone calm down full power temporarily, later said with the sound of shivering: „, We the most important work is finds the way to make this performance more perfect now! Therefore everyone present pools brains and brawn, thinks that we guaranteeing really sang, which can make diligently!” 导演虽然也激动难耐,但还是全力让大家暂时冷静下来,随后用颤抖的声音说:“诸位,我们现在最重要的工作就是想办法让这场演出更加完美！所以大家现在群策群力,想一想我们除了确保真唱之外,都能做哪些努力！” Carries out the director saying: „Director Xu, I thought that this performance, whether to communicate with stage, tells in stage the leader our current changes, can look strive for a live broadcast, if this performance can make the live broadcast to be good!” 一位执行导演开口说道:“徐导,我觉得这场演出,是不是可以跟台里沟通一下,把我们目前的变化告诉台里领导,看看能不能争取一个现场直播,如果这场演出能做成现场直播的话就再好不过了！” Saying that „live broadcast......” director somewhat worries about: „Request that such performance, the live broadcast and records and broadcasts completely not in a magnitude, if must make the live broadcast, the live broadcast that if also really sang perhaps, at least needs more than doubled the manpower and budget.” “现场直播……”导演有些担忧的说道:“这样的演出,现场直播和录播的要求完全不在一个量级,如果要做成现场直播,还要是真唱的现场直播,恐怕至少要增加一倍以上的人力和预算。” Carried out the director saying: „This performance significance is great, I believe that in stage should approve, remaining is the technical difficulty issue, I believe by the strength of our CCTV, if full power operation this party, even the live broadcast is still what issue.” 执行导演说:“这场演出毕竟意义重大,我相信台里应该会认可的,剩下的就是技术难度的问题,我相信以咱们央视的实力,如果全力运作这场晚会,就算是现场直播也是什么问题。” Others also nod in abundance, the approval said: „If can make the live broadcast really to be complete.” 其他人也纷纷点头,赞同的说:“如果能做成现场直播就真的圆满了。” Director Xu also unavoidable heart movement. 徐导也难免心动。 CCTV although must make many field performances every year, is only the same song at least needs to do dozens, but almost every records and broadcasts, to guarantee program effect, most singers are sing false, the only live broadcast performance is Spring Night, even if Spring Night, at present to guarantee effect, still as before is the way of adopting sings false, the true live broadcast uses the scene reception the program is these language classes sketch crosstalks, other records and broadcasts totally ahead of time. 央视虽然每年要做很多场演出,光是同一首歌就至少要做几十场,但几乎每一场都是录播,而且为了确保节目效果,大部分歌手都是假唱,唯一的直播演出就是春晚,可即便春晚,目前为了保证效果,也依旧是采取假唱的方式,真正现场直播又采用现场收音的节目就是那些语言类的小品相声,其他的一概是提前录播。 In other words, if this evening charity reception must make all really sings, moreover live broadcast, that this specification from the technical point, as well as was higher than Spring Night. 换句话说,如果这场慈善晚会要做成全真唱而且又现场直播,那这个规格从技术层面上,以及比春晚还要高了。 The technical specification is higher, the risk that its back contains is also bigger, not the controllable reason may affect the effect of entire performance slightly, if the scene reception has problems, the audience before television possibly can only hear the accompaniment actually unable to hear to sing ; If singer instead delivers the earphone to have problems, the singer cannot hear clearly the accompaniment, that may lose the sound or the tune, the scene of accident live broadcast will go out ; If the live broadcast equipment has problems, may present the signal interrupt the heavy accident, in brief the challenge is very big. 技术规格越高,其背后蕴含的风险也就越大,稍微一点不可控的原因都有可能影响整场演出的效果,如果现场收音出了问题,电视机前的观众可能就只能听见伴奏却听不见演唱;如果歌手的反送耳机出了问题,歌手听不清伴奏,那可能就会失去音准或者节拍,车祸现场就会现场直播出去;如果直播设备出了问题,有可能就会出现信号中断的重大事故,总之挑战很大。 But, the live broadcast has its unique charm, Spring Night can attract the national audience also to watch in the eve of the Lunar New Year, very some first-year university student reasons because of live broadcast, psychological suggestion that only then the program of live broadcast, can one type probably watch to the audience on time . Moreover, when the audience knew that all on television are conducting with oneself synchronously, felt that also and looks to record and broadcast completely differently. 可是,现场直播有它独特的魅力,春晚之所以能够吸引全国观众在大年三十同时收看,很大一部分原因就是因为现场直播,只有现场直播的节目,才能给观众一种必须准时收看的心理暗示,而且,当观众得知电视上的一切都是在跟自己同步进行的时候,感觉也和看录播完全不同。 It can be said that the live broadcast is the ultimate shape of performance, is ultimate shape that most TV Station do not dare easily to challenge. 可以说,现场直播是演出的终极形态,是绝大多数的电视台都不敢轻易挑战的终极形态。 Director Xu also has the intense effort, if can promote this performance to the live broadcast, and achieves well, this party had the possibility to break CCTV's reception record besides Spring Night, this to own future, has the huge promotion, can hold be occupied by a director of live broadcast party, the director who can build one significant, the unprecedented brilliant performance, can fight to become famous inevitably, becoming the home was topest is also the party director of most authority. 徐导也有强烈的好胜心,如果能把这场演出升级到现场直播,并且做到最好,这场晚会有可能破了央视除了春晚之外的收视记录,这对自己的前途来说,也有着巨大的促进,一个能够hold住一场现场直播晚会的导演,一个能够打造出一台意义重大、史无前例的精彩演出的导演,必然能够一战成名,成为国内最顶尖也是最权威的晚会导演。 Therefore, Director Xu ignores the time to be late, at the same night asked for instructions to the higher-up leader. 于是,徐导不顾时间已晚,连夜向上级领导请示。 ...... …… Next morning, CCTV and Muye Science and Technology release a blockbuster news to the whole society simultaneously! 翌日上午,央视与牧野科技同时向全社会释放出一个重磅消息！ CCTV in three Heavenly Queen / day(s) later, will hold the battle against atypical pneumonia evening charity reception in Yanjing, this evening charity reception the luxury of lineup, once were announced attracted the great concern of entire Chinese community. 央视将于三天后,在燕京举办抗击非典慈善晚会,这场慈善晚会的阵容之豪华,一经公布就吸引了整个华人社会的高度关注。 An A-lister in big pile of three places across two shore came! 一大堆两岸三地的一线明星来了！ Zhang Guorong as well as Mei Yanfang that for a very long time has not made an appearance in public places also came! 久久未在公众场合露面的张国容以及梅燕芳也来了！ What awesome is, even Li Mu came! 更牛逼的是,连李牧都来了！ Such lineup, almost every people who receive the message are paying attention, moreover is conducting the fast reputation dissemination. 这样的阵容,几乎每一个收到消息的人都在关注,而且还在进行快速的口碑传播。 Moreover, CCTV also announced, this performance sets and international channel these three stages is broadcast live in CCTV one set and three, this is completely the Spring Night disposition! 而且,央视还公布,这场演出将在央视一套、三套以及国际频道这三个台进行现场直播,这个完全就是春晚配置了！ Three Heavenly Queen / day(s) later happen to are on Saturday, 8 : 00 pm is also very perfect prime time, almost all can see the person of television, is keeping firmly in mind and anticipating this time node, decided turns on the television on Saturday night on time, watches this unusual evening charity reception. 三天后正好是周六,晚 8 点也是一个非常完美的黄金时间,几乎所有能看到电视的人,都在牢记并期待着这个时间节点,决定在周六晚上准时打开电视机,收看这场非同一般的慈善晚会。 CCTV this time really made the extremely huge effort, when Director Xu reported to the higher-up leader last night, CCTV held a high-level meeting at the same night, everyone attaches great importance to this party especially, everyone discussed that everyone hopes to be able the starting live broadcast, but the biggest problem was the time is too hasty! 央视这次真的是做出了极其巨大的努力,当昨晚徐导向上级领导汇报的时候,央视连夜举行了一场高层会议,所有人对这场晚会都格外重视,大家商量来商量去,所有人都希望能够上马现场直播,但最大的问题是时间太仓促了！ All star running schedules are tight, at present the running schedules of more than 20 stars have determined, several stars who even Zhang Guorong and Mei Yanfang, as well as they invited have determined the running schedule, if CCTV wants to postpone the date to come for the live broadcast to prepare, was almost the not possible matter. 所有的明星档期都非常紧,眼下二十多位明星的档期都已经确定,连张国容、梅燕芳,以及他们邀请的几位明星都已经确定好了档期,央视如果想推迟日期来为现场直播做准备,几乎是不可能的事情。 The time is tight, on wanting live broadcast, that can only be the strength that assembles to be able to assemble. 时间仓促,又要上现场直播,那只能是调集一切能够调集的力量了。 CCTV reassigns lots of personnel and equipment urgently, full power live broadcast system construction of support this performance, although the time is tight, but the hardware reserve of CCTV is enough, everyone's different departments perform its own functions, on night and day 8 and 90 hours, can complete the hardware to erect. 央视紧急抽调大量的人员、设备,全力支持这场演出的现场直播系统构建,虽说时间仓促,但央视的硬件储备是足够的,大家不同的部门各司其职,连轴转上八、90个小时,还是可以完成硬件架设的。 Light group, acoustic group, live broadcast group and Group item(s), so long as these four departments make contribution respectively, hardware definitely is not the issue. 灯光组、音响组、直播组、道具,只要这四个部门各自尽力,硬件方面就肯定不是问题。 Remaining is the software part, the flow has formulated . Moreover the Host strength is up to standard, the singer strength is up to standard, so long as they display well, the hardware can guarantee does not have problems, can present a perfect performance for the audience. 剩下的就是软件部分,流程已经制定完毕,而且主持人实力过关,歌手实力过关,只要他们好好发挥,硬件又能保证不出问题,就可以为观众呈现出一场完美的演出。 Li Mu is to support this party, began using YY pop-up window to come for the party to conduct specially vigorously propagandizes, his objective one: Push! Goes all out to push! 李牧为支持这场晚会,专门启用了yy弹窗来为晚会进行大力宣传,他的宗旨就一个:推！拼命推！ In the past, the push of YY divided by the countries and regions, for example some pushes only aimed at the mainland user, some pushes only aimed at US (America), or the user in some Japan & South Korea country's, subdivided also to be able the customizing sex, and general ages of user, but this time, push range unprecedented broad of YY. 以往,yy的推送都是以国家和地区划分,例如有的推送只针对大陆用户,有的推送只针对美国,或者日韩某国的用户,细分下去还可以自定义性别,以及用户的大概年龄段,但是这一次,yy的推送范围前所未有的广。 The Li Mu's request is: 1st, in log in the user to all three places across two shore sends the push ; 2nd, transmits the push to all use Chinese version YY users, includes the simplified Chinese and traditional Chinese, a user does not allow to leave out. 李牧的要求是:一、给所有两岸三地内登陆的用户发推送;二、给所有使用中文版yy的用户发送推送,这其中包括简体中文以及繁体中文,一个用户都不允许漏掉。 In other words, first covered is the life in the mainland, and user in Hong Kong , Macao , Taiwan area, in these people, regardless of the China person or foreigner, so long as log in in this area, will receive the push ; 也就是说,首先被覆盖的就是生活在大陆、以及港澳台地区的用户,这些人里,无论华夏人还是外国人,只要在这个地区内登陆,就会收到推送; Next, fellow countryman living abroad of all life in overseas, so long as uses Chinese version YY, same can receive this push, which country regardless of they are at ; 其次,所有生活在海外的侨胞,只要使用中文版yy,就一样能够收到这条推送,无论他们在哪一个国家; Li Mu believes, the ip address can be used to differentiate everyone's geographical position merely, the only language, can break through the fetter of geography, infiltrates to each descendants of Yan & Yellow Emperors' blood, even if others in North and South Poles, even if he in Europe and US, non- drawing, Australia or Southeast Asia, so long as he is the descendants of Yan & Yellow Emperors, so long as he uses Chinese version YY, he can receive this push, after all the international channel of CCTV can watch in the world most countries, these compatriots abroad after receiving message, at the appointed time can also watch the real-time live broadcast through the television. 李牧相信,ip地址仅仅可以用来区分大家的地理位置,唯独语言,才能够突破地理的束缚,渗透到每一位炎黄子孙的血液中,哪怕他人在南北极,哪怕他在欧美、非拉、澳洲还是东南亚,只要他是炎黄子孙,只要他使用中文版yy,他就能收到这条推送,毕竟央视的国际频道在世界绝大多数的国家都可以收看,这些海外同胞在收到消息之后,到时也可以通过电视收看到实时的现场直播。 The promotion of YY so big effort, advanced an unprecedented altitude this party all of a sudden! yy如此大力度的推广,一下子就把这场晚会推到了一个前所未有的高度！ Within one day, not only entire China, the Chinese in the world are paying attention and discussing this party, its social attention, enters World Cup to be higher than China! 一天之内,不只是整个华夏,全世界的华人都在关注和讨论着这场晚会,其社会关注度,比华夏打入世界杯还要高！ Moreover, what making everyone unable to believe that Li Mu with this push logic, pushed in one day twice! Directly pushed all Chinese to pay close attention and love to talk about this party went against heaven's will exists! 而且,让所有人不敢相信的是,李牧用这个推送逻辑,在一天之内就推了两次！直接把这场晚会推成了所有华人密切关注、津津乐道的逆天存在！ Li Mu acts, made these before the actor regret that gave up taking part in this performance azure the intestines! 李牧一出手,就让那些之前放弃参加这场演出的演员悔青了肠子！ The promotion of such big effort, indicates that this performance will create the unprecedented viewing ratio and influence, such huge influence, even if sang a song above , was best to propagandize absolutely , on Spring Night a singer were most sings a song, was several singer hors d'oeuvres sings a song, but this, everyone still sharpened the head to push toward in even, because Spring Night has created the classics cases of too many having a run-away success, on last century to spend auspicious, a song was popular across the country likely, every day it is said CCTV received, female audience. Can receive several gunnysacks to the fee/spent auspicious wooing letter/believes, thus it can be seen, a performance of ultra-high influence important. 这么大力度的推广,预示着这场演出将创造前所未有的收视率和影响力,这么庞大的影响力,哪怕只是在上面唱一首歌,也绝对是最好的宣传了,要知道,春晚上一位歌手最多就唱一首歌而已,还有很多是几个歌手拼盘唱一首歌,可即便是这样,大家也都削尖了脑袋往里挤,因为春晚缔造过太多一炮而红的经典案例,就像上世纪的费祥,一首歌红遍大江南北,据说央视每天收到的、女观众给费祥的求爱信就能收到好几麻袋,由此可见,一场超高影响力的演出到底有多重要。 These rejected the singer of performance, missed an unprecedented super stage completely, many annoying beating the breast and stamping the feet, give the program group to telephone immediately, hopes that can join to this performance. 这些拒绝了演出的歌手,完全就是错失了一个前所未有的超级舞台,许多人懊恼的捶胸顿足,立刻就给节目组打电话,希望能够重新加入到这场演出里来。 However program group complete rejection without any exception! 但是节目组无一例外的全部拒绝了！ They think that this is a bus of CCTV, can on naturally be the good deed, but for are safer, on the loss is not big. 他们原以为这就是央视的一辆大巴车,能上自然是好事,但为了自己更安全,不上也损失不大。 But what their didn't expect is, Li Mu and CCTV gave this bus to add on two thrust force giant rocket engines simultaneously, delivered the day this bus directly, at this time wants to come up not to have the opportunity again, can only stand in same place, supine the neck to look at it to jump over rapidly high! It flies high, these people more is unable to forgive own miscalculation at heart! 但他们没想到的是,李牧和央视同时给这辆大巴车加上了两台推力巨大的火箭发动机,直接就把这辆大巴车送上了天,这时候再想上来已经没有机会了,只能站在原地、仰着脖子看它越飞越高！它飞得越高,这些人的心里就越是无法原谅自己的判断失误！
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