RINAPE :: Volume #14

#1322: Strike while the iron is hot!

LNMTL needs user funding to survive Read More

Half a month ago, many media in the world also think that the development of Muye Science and Technology entered the bottleneck period, thinks that the Li Mu's talent innovation from the blowout -type eruption, entered quiet period after the volcanic eruption finally, but didn't expect, was only half month, Li Mu threw down a nuclear bomb to the entire internet world again. 就在半个月之前,世界上的许多媒体还认为牧野科技的发展进入了瓶颈期,认为李牧的天才创新力终于从井喷式的爆发,进入了火山喷发后的沉寂期,但是没想到,只是过了半个来月,李牧就再次向整个互联网世界投下了一颗核弹。 This nuclear bomb big of might, is above everyone's imagination, looks like no difference attack that all covers, almost every Internet users, do not divide the nationality, sex and age, will be brainwashed by his Game. 这颗核弹的威力之大,超乎所有人的想象,就像是全覆盖的无差别攻击,几乎每一个网民,不分国籍、性别、年龄,都会被他这款游戏洗脑。 In such super explodes the funds without hesitation the front, the media all attention gave Muye Science and Technology, gave «Plants vs Zombies Online», gave Li Mu, this also makes the media realize, the talent eventually is the talent, the father also eventually is a father, later cannot absolutely, because the father is on leave occasionally, thinks that the father old, could not take a walk. 在这样一个超级爆款的面前,媒体毫不犹豫的把所有关注度都给了牧野科技,给了《植物大战僵尸online》,给了李牧,这也让媒体意识到,天才终究是天才,爸爸也终究是爸爸,以后绝对不能因为爸爸偶尔休个假,就认为爸爸老了、走不动了。 Therefore, various group of media completely not parsimonious oneself praises, delivered to all front page headlines Li Mu and this Game. 于是,各路媒体完全不吝啬自己的赞美之词,将李牧和这款游戏送到了所有头版头条。 Meanwhile, because «Plants vs Zombies Online» this small Game, the entire internet world fell into an unprecedented demented condition. 与此同时,因为《植物大战僵尸online》这款小游戏,整个互联网世界都陷入了一种前所未有的癫狂状态。 The Game pattern of brainwashing, as well as makes one wallow the online experience, the Internet users all over the world drew in one common „abyss”. 洗脑的游戏模式,以及让人沉迷其中的online体验,一齐将世界各地的网民拖入了一个共同的“深渊”。 In US (America) Lin Qingya, excited makes the phone call to Li Mu, told a Li Mu very interesting news: Entire Silicon Valley, today because of «Plants vs Zombies Online» this Game, had a large area of late phenomenon, many company bosses even project on Lin Qingya there the telephone, to her „complaint”, said «Plants vs Zombies Online» that the Silicon Valley time gets online this morning, let the lots of employees and management personnel in their company forgot the work hours. 身在美国的林清雅,激动不已的给李牧打来电话,告诉李牧一个非常有趣的消息:整个硅谷,今天因为《植物大战僵尸online》这款游戏,出现了大面积的迟到现象,不少公司老板甚至把电话打到林清雅那里,向她“抱怨”,称硅谷时间今天清晨上线的《植物大战僵尸online》,让他们公司的大量员工和管理层人员忘记了上班时间。 Forgot that the work hours, the employees in almost all Silicon Valley Corporation, after the company, earnest discussion this instantaneous fire were also spreading Game of the world, to these Silicon Valley elites, this Game besides strong attraction, extremely strong research value. 忘记上班时间也就罢了,几乎所有硅谷公司的员工,在到了公司之后,都在热切的讨论这款瞬间火遍全球的游戏,对这些硅谷精英们来说,这款游戏除了超强的吸引力之外,还有极强的研究价值。 Why, why such simple can Game, in such a short time spread the world on the fire? A morning time, the online user on breakthrough 20 million, a day of time, the online user breaks through 30 million simultaneously high simultaneously, how many Boss Game Company do not dare the extravagant demands in the dream the situation, others Muye Science and Technology completed in 12 hours, why is this? 为什么,为什么一款这样简单的游戏,能够在这么短的时间内就火遍全球？一个上午的工夫,同时在线的用户就突破两千万,一天的功夫,最高同时在线用户突破三千万,多少游戏公司老板在梦里都不敢奢求的情形,人家牧野科技在12个小时之内就完成了,这到底是为什么？ Lin Qingya added that today, she besides receiving the calls of Silicon Valley major company bosses, but also receives the call that US (America) five big investment bank executive even CEO made. 林清雅还说,今天,她除了接到硅谷各大公司老板的电话之外,还接到了美国五大投行高管甚至ceo打来的电话。 These investment banks while congratulating Muye Science and Technology make the new breakthrough, was caring that Muye Science and Technology following capital operation plan, everyone is very clear, by superpower that «Plants vs Zombies Online» shows, if gives it a half year of development time, creation bigger peak at the same time creates more fund running water, Muye Science and Technology can realize ipo in NASDAQ easily, even may through ipo, becomes the leader of the world internet enterprise. 这些投行在恭喜牧野科技取得新突破的同时,也都在关心牧野科技接下来的资本运作规划,大家心里都很清楚,以《植物大战僵尸online》展现出来的超强实力,如果给它半年的发展时间,创造更大巅峰的同时创造更多的资金流水,牧野科技就可以轻而易举在纳斯达克实现ipo,甚至有可能通过ipo,一跃成为世界互联网企业的龙头。 At this time, the investment bank naturally hopes that can maintain the good relations with Muye Science and Technology, in the future Muye Science and Technology ipo time, the investment bank had the opportunity to become the securities trader of Muye Science and Technology ipo business. 这个时候,投行自然希望能够与牧野科技保持良好的关系,待将来牧野科技ipo的时候,投行就有机会成为牧野科技ipo业务的券商。 Li Mu by «Plants vs Zombies Online» this heat degree of being above the imagination shocks, he knows that «Plants vs Zombies Online» will become will explode in this time the funds, but didn't expect can explode such thorough...... 李牧自己都被《植物大战僵尸online》这种超乎想象的热度所震惊,他知道《植物大战僵尸online》会在这个时代成为爆款,但没想到会爆的这么彻底…… Incessantly is he, entire social didn't expect, Game can be so all the rage in a short time. 不止是他,整个社会都没想到,一款游戏可以在短时间内如此风靡。 The exploding funds of most phenomenon levels, surpass the society greatly expected, Jobs issued first iPhone time, Nokia and people of the world did not think that this model of cell phone can become popular in the world, let alone builds a hundreds of billions USD super empire ; 大部分现象级的爆款,都是大大超出社会预期的,乔布斯发布第一台iphone的时候,诺基亚和世界人民都不觉得这款手机能够风靡全球,更别说打造出一个几千亿美元的超级帝国; The bird uncle promotes «Jiangnan style» time, all musician also didn't expect this thing can the fire spread the Five Continents, the fire arrive at continually the then US (America) First Lady in study his equitation dance ; 鸟叔推出《江南style》的时候,所有音乐人也都没想到这玩意都能火遍五大洲,火到连当时的美国第一夫人都在学他的骑马舞; The domestic musician has a dream cannot think, can only be counted the network song second-class level «Mouse Loves Rice», matches an outward appearance and Sun male, king Daye the silly minute/share of not clear singer, can the fire to a whole nation delivery order tune circulation ; 国内音乐人做梦也想不到,一首只能算作网络歌曲二流水准的《老鼠爱大米》,搭配一个外观和孙男、王大冶傻傻分不清楚的歌手,就能够火到全国人民一起单曲循环; Blizzard, ea, konami and rokstar like this well-known Game manufacturer, suddenly discovered, own worldview by clean that one night subverts. 暴雪、ea、konami、rokstar这样的知名游戏厂商,也忽然发现,自己的世界观被一夜之间颠覆的一干二净。 When their using energy thoughts research and develop large-scale Game of various challenge current technology and hardware limit, when they rack brains in construction Game huge worldview, in this world presented unprecedented exploding funds Game suddenly, but the simplicity of this Game, is really makes these Game elites want to cry but have no tears. 当他们费劲心思去研发各种挑战当今技术、硬件极限的大型游戏时,当他们绞尽脑汁去架构游戏里庞大的世界观时,这个世界上忽然出现了一款前无古人的爆款游戏,而这款游戏之简单,实在是让这些游戏精英们欲哭无泪。 At this time, with Muye Science and Technology US (America) subsidiary company with the Blizzard entertainment in California, was in a state in suspicion life from top to bottom. 此时,与牧野科技美国分公司同在加州的暴雪娱乐,从上到下都陷入到了一种怀疑人生的状态之中。 The Blizzard entertainment of same stage, has become the eminent in the world Game manufacturer, they in the past more than ten years, had output many classics exploding funds Game to the world, has the demon beast striving for hegemony series, destroys the god series darkly, as well as interstellar striving for hegemony series. 同一阶段的暴雪娱乐,已经成为了世界游戏厂商中的翘楚,他们在过去的十多年时间里,已经向世界输出了多款经典的爆款游戏,这其中有魔兽争霸系列,暗黑破坏神系列,以及星际争霸系列。 These three big series of Game, laid the powerful foundation of Blizzard entertainment, therefore they started the secret to launch a new plan this year: Takes the Game background by " Demon Beast Striving for hegemony » series Game plot, depends on this Game worldview and Hero character and historical event, builds unprecedented super Online Games, this super Online Games name, is called «World of Warcraft». 这三大系列游戏,奠定了暴雪娱乐的强大基础,于是他们在今年开始秘密启动了一个新的计划:以《魔兽争霸》系列游戏的剧情作为游戏背景,依托这款游戏的世界观、英雄人物以及历史事件,打造出一款史无前例的超级网游,这款超级网游的名字,叫做《魔兽世界》。 Blizzard regarded the company important strategy level product over the next several years «World of Warcraft», Blizzard CEO in an internal commonly used analogy, is builds the strategic nuclear missile of Blizzard entertainment «World of Warcraft». 暴雪把《魔兽世界》当成了公司未来几年的重大战略级产品,暴雪的ceo在内部常用的一个比喻,就是要把《魔兽世界》打造成暴雪娱乐的战略核导弹。 The strategic nuclear missile of peaceful world, is a possibility will never be used in the deterrent of actual combat, but, the strategic nuclear missile in internet industry, lives to explode a pulp all enemies, Blizzard in the hope that «World of Warcraft» on pins, conquers the Online Games market of the world with it, attacks Online Games of other companies, becomes the overlord in Online Games industry. 和平世界的战略核导弹,是一种可能永远也不会用于实战的威慑,但是,互联网行业里的战略核导弹,生下来就是为了把所有敌人炸个稀巴烂,暴雪在《魔兽世界》上寄托的希望,是用它征服全世界的网游市场,冲击掉所有其他公司的网游,成为网游行业里的霸主。 Blizzard has done the thorough investigation to the Online Games market , conducted the thorough survey to " World of Warcraft » future development opportunities, looks like in Blizzard, if they operate the pinnacle this Game, will have the possibility in the next three years, in the paying player of the world harvest rank, this in their opinion, can create the industry peak had existed ten million/countless, moreover this background will be broad, construction will be huge, picture will be fine, experience first-class super Game, might bring huge promotion to the development of the world computer hardware time. 暴雪对网游市场做过深入的调查,也对《魔兽世界》未来的发展空间进行了深入的测算,在暴雪看来,如果他们把这款游戏运营到极致,有可能在未来三年时间内,在全世界收获千万级别的付费玩家,这在他们看来,已经是可以创造行业巅峰的存在了,而且这款背景恢弘、架构庞大、画面精美、体验一流的超级游戏,有可能对世界计算机硬件的发展带来一次巨大的推动。 Holds such big dream to quietly work hard, didn't expect turns head, a technical point simple actually rules the netizen in the world to make the blood boil Game in one night, the Blizzard high level organizes the core team conference immediately, in the conference, requesting everyone scene to experience «Plants vs Zombies Online», then discussed that this Game the place of awesome, as well as can profit from even the imitation place. 抱着这么大的梦想去埋头苦干,没想到一扭头,一款技术层面简单到令人发指的游戏却在一夜之间统治了全世界的网友,暴雪高层立刻组织核心团队会议,在会议上,要求所有人现场体验《植物大战僵尸online》,然后讨论这款游戏的牛逼之处,以及可以借鉴甚至模仿的地方。 One group of people held laptop to start in the conference room to play this Game, from the beginning was the single plane version, then does not know that is who shouted a throat: „Hey, or we try the experience of online pattern.” 一堆人抱着笔记本电脑开始在会议室玩起了这款游戏,一开始是单机版,然后不知道是谁喊了一嗓子:“嘿,要不我们试试online模式的体验吧。” Afterward, everyone then starts the unconscious immersion, in experienced in " Plants vs Zombies Online » condition with the good friend together. 随后,大家便开始不知不觉的沉浸在了与好友一起体验《植物大战僵尸online》的状态之中。 To noon, everyone also earnest „is experiencing” this brainwashing ability extremely strong Game pattern, in the conference room often spreads the raucous sound: 一直到中午,大家还都在热切的“体验着”这种洗脑能力极强的游戏模式,会议室里不时传出大喊大叫声: „Jimmy, quickly, helping my line plant a pea shooter, I could not shoulder quickly!” “吉米,快,帮我这条线种一个豌豆射手,我快扛不住了！” „Oh , shit! Anguelu, the nut wall was gnawed not to have quickly, your did cd cool? Helps me plant a nut wall quickly!” “oh,shit！安格鲁,坚果墙快被啃没了,你的cd冷却了没？快帮我种一个坚果墙！” „I discovered good way that copes with ‚pole vault Zombie(s)’, to separate a vacancy to plant a food person to be colored behind the nut wall, as the matter stands ‚pole vault Zombie(s)’ just the landing eaten person will spend one to swallow, ha haha I was really a talent!” “我发现了一个对付‘撑杆跳高僵尸的好办法’,在坚果墙后面隔一个空位种一颗食人花,这样一来‘撑杆跳高僵尸’刚落地就会被食人花一口吞掉,哈哈哈我真是个天才！” „Peter, you had not discovered that the Tudou mud bomb is also very easy-to-use? duang one did not have, moreover special small advantage!” “皮特,你没发现土豆泥炸弹也很好用吗？duang的一下就没了,而且还特别便宜！” „But that thing is disposable, although small advantage, but must wait for cd to cool, it increases also requires the time!” “可那玩意是一次性的,虽然便宜,但还要等cd冷却,它变大也需要时间！” „Tom, looks in the share of God, helping me plant a cold ice shooter, reduces speed these Zombie(s) speeds, my line was about unable to block!” “汤姆,看在上帝的份上,帮我种一颗寒冰射手吧,把这些僵尸的速度减慢下来,我这条线快挡不住了！” „Sorry Giasuddin, me also needs to ice the shooter to consolidate the defense coldly, or I first help you throw a cherry bomb!” “sorry贾斯丁,我这边也需要寒冰射手来巩固防御,要不我先帮你丢一颗樱桃炸弹吧！” ...... …… «After Plants vs Zombies Online» becomes a hit, in the market all Game were compared attacks greatly, even Muye Science and Technology own «Town of Paradise» were still the same, active user had probably about 10% drops, but when user on average use long dropped over 30%. 《植物大战僵尸online》爆红之后,市面上所有的游戏都受到较大冲击,即便是牧野科技自己的《天堂小镇》也是一样,活跃用户有了大概10%左右的下降,而用户平均使用时长下降了超过30%。 Li Mu analyzed a reason, «Town of Paradise» is not quick rhythm class Game, on the contrary, it is very slow rhythm operation class Game, the user in Game after the long-term operation, had own industry in Game, the time that Game played was longer, the user viscosity was also higher, after the Game foundation established, active user although will register the user every day, but like the earlier period, has not immersed lots of time in Game again ; 李牧分析了一下原因,《天堂小镇》不是快节奏类游戏,相反,它是一个非常慢节奏的经营类游戏,用户在游戏里经过长期的经营,在游戏中拥有了自己的产业,游戏玩的时间越长,用户粘度也就越高,不过在游戏基础奠定之后,活跃用户虽然每天都会登录用户,但不会再像前期一样,将大量时间一直沉浸在游戏里; «Plants vs Zombies Online» is quick rhythm Game, particularly single plane pattern as well as good friend's pattern of coordination in transcription to fighting, the rhythm is fast, the user mainly likes is refreshed about the quick rhythm of wartime, this Game was extremely easy to cause the user to immerse in a short time, throws into to forget the time ; 《植物大战僵尸online》是一款快节奏的游戏,尤其是单机模式以及好友在副本里的协同对战模式,节奏非常快,用户主要喜欢的就是对战时的快节奏爽快,这种游戏就极容易在短时间内引起用户沉浸,一头扎进去就忘记了时间; Suddenly, various images in plant war were hot, various plants in Game, these sprouted funny Zombie(s) dull, becomes cartoon image that all the people most liked. 一时间,植物大战里的各种形象都火了起来,无论是游戏里的各种植物,还是那些呆萌搞笑的僵尸,成了全民最喜爱的卡通形象。 In order to strengthen " Plants vs Zombies Online » world influence, Li Mu decides to strike while the iron is hot, convened this Game art designing team and entire Muye Science and Technology product team meets, the preparation advances " Plants vs Zombies Online » derivative development. 为了增强《植物大战僵尸online》的世界影响力,李牧决定趁热打铁,召集了这款游戏的美工团队以及整个牧野科技的产品团队开会,准备推进《植物大战僵尸online》的衍生发展。 In the Li Mu's concept, the derivation has many development directions, with «Plants vs Zombies Online», can make the animation, to make the cartoon, to make the movie, as well as makes various derivatives with the Game image, for example the puppet, holds the pillow and key buckle, busy book wait wait/etc. etc., even can also sell to McDonald's and strange tastes egg to make the subject present. 在李牧的概念中,衍生有许多发展方向,就拿《植物大战僵尸online》来说,可以做动画、做漫画、做电影,以及用游戏形象做各种衍生产品,例如玩偶、抱枕、钥匙扣、作业本等等等等,甚至还可以卖给麦当劳、奇趣蛋做主题礼品。 It looks like the animation image of little yellow person, so long as develops toward deep, derives big of space, can infiltrate in each domain to life. 就像是小黄人的动画形象,只要往深里开发,衍生空间之大,可以渗透到生活里的每一个领域。 However, if at present wants to strike while the iron is hot, the manufacture of quick rhythm the first batch of derivatives, the animations, cartoons, movies as well as various entity products are unable to take first alternative, because the time period of development and production is unable to break through. 不过,眼下如果想趁热打铁、快节奏的制造出第一批衍生品,动画、漫画、电影以及各种实体产品就无法作为第一备选,因为开发和生产的时间周期是无法突破的。 Therefore, Li Mu screened several Stage 1 derivation directions personally, including: 所以,李牧亲自筛选了几个第一阶段的衍生方向,包括: 1st, is designed the official product by the art designing immediately the high-definition wallpaper, online provides the user free download(ing) use in YY, the production cost of wallpaper is very low, the Game material is prepared, an outstanding art designing day can make many subject wallpapers, this thing although not direct economic value, but can further advance the Game coverage efficiency and user influence ; 一、由美工立刻设计官方出品的高清壁纸,在yy网上提供用户免费下载使用,壁纸的制作成本很低,游戏素材都是齐备的,优秀的美工一天能制作多张主题壁纸,这东西虽然没有直接的经济价值,但可以进一步推进游戏的覆盖效率以及用户影响力; 2nd, the YY product team develops to take «Plants vs Zombies Online» as element customizing skin interface immediately, simultaneously gets online " Plants vs Zombies Online » related cartoon show product in YY Show ; 二、yy产品团队立刻开发以《植物大战僵尸online》为元素的自定义皮肤界面,同时在yy秀里上线《植物大战僵尸online》相关的卡通秀产品; 3rd, the Business development (BD) team with McDonald's, KFC, Coca-Cola, Pepsi and other brand relation cooperation, prepares to be authorized " Plants vs Zombies Online » brand and image is used to make the special product immediately to them. 三、bd团队立刻与麦当劳、肯德基、可口可乐、百事可乐等品牌联系合作,准备授权《植物大战僵尸online》品牌和形象给它们用来做专题产品。 McDonald's vs KFC, Coca-Cola vs Pepsi, chooses the combination of sworn enemy completely, as the matter stands, Muye Science and Technology has the opportunity to seek the maximum benefit. 麦当劳vs肯德基,可口可乐vs百事可乐,全部选死对头的组合,这样一来,牧野科技就有机会博取最大利益。
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