RINAPE :: Volume #14

#1319: «Plants vs Zombies Online»

LNMTL needs user funding to survive Read More

«Plants vs Zombies Online» is «Plants vs Zombies» that the Li Mu demon changes, in retaining «Plants vs Zombies» original all foundations, conducted online to this Game, although is online, but Li Mu has not developed in the traditional Online Games direction it, but made social games it. 《植物大战僵尸online》是李牧魔改的《植物大战僵尸》,在保留《植物大战僵尸》原版一切的基础上,对这款游戏进行了online化,虽然是online化,但李牧并没有把它往传统网游的方向发展,而是把它做成了一款社交游戏。 The entire method logic, with overseas edition «Town of Paradise» that «Happy Farm» as well as got online afterward almost, among the good friends can the mutual larceny, can help each other, moreover in «Plants vs Zombies Online» on, the good friend helps, the space of cooperation mutually «Town of Paradise» is much bigger than much, «Town of Paradise», among the good friends can help in the farm, can help in the duty, can make the transaction mutually, in «Plants vs Zombies Online», good friend not only can achieve all that «Town of Paradise» in can achieve, the most important thing is, can help the good friend resist the Zombie(s) attack, even overcomes an obstacle with the teammate together! 整个的玩法逻辑,和《开心农场》以及后来上线的海外版本《天堂小镇》差不多,好友之间可以相互偷窃,也可以相互帮助,而且在《植物大战僵尸online》上,好友相互帮助、协作的空间要比《天堂小镇》大得多得多,《天堂小镇》里,好友之间可以在农场上帮忙,可以在任务上帮忙,可以互相做交易,在《植物大战僵尸online》里,好友不但可以做到《天堂小镇》里可以做到的一切,最重要的是,还能帮助好友抵御僵尸进攻,甚至跟队友一起闯关！ Li Mu believes, " Plants vs Zombies Online » good friend interactive degree and depth, compared with a «Town of Paradise» deeply level, this Game, can certainly play compared with «Town of Paradise» incessantly must more powerful social promoter action. 李牧坚信,《植物大战僵尸online》的好友交互程度和深度,要比《天堂小镇》更深不止一个层次,这个游戏,一定能够起到比《天堂小镇》还要更强大的社交促进作用。 What is more important, the history showed, «Plants vs Zombies» is fun than «Happy Farm», because «Plants vs Zombies» is in the Li Mu mind, most fun tower against Game, in previous life, this Game comes out, immediately becomes popular in the world, becomes phenomenon level Game in the true sense, if compares with 《Legend》 that «Happy Farm» the fire crossed internally, then «Plants vs Zombies» endures compared with «World of Warcraft» existence. 更重要的是,历史证明,《植物大战僵尸》远比《开心农场》更好玩,因为《植物大战僵尸》一直是李牧心目中,最好玩的塔防游戏,在上辈子,这款游戏出来的时候,立刻风靡全球,成为了一款真正意义上的现象级游戏,如果把《开心农场》比作曾经在国内大火过的《传奇》,那么《植物大战僵尸》就是堪比《魔兽世界》的存在。 Therefore, Li Mu has the absolute confidence, lets «Plants vs Zombies Online», once were promoted, makes the global users be infatuated with immediately crazily, immediately triggers a phenomenon level Game super heat degree in the world. 所以,李牧有绝对的信心,让《植物大战僵尸online》一经推出,就立刻使全球用户疯狂迷恋其中,立刻在全球引发一场现象级游戏的超级热度。 Before Li Mu, is pressing «Plants vs Zombies Online» has not gotten online , because after needs waits for regional data processing centers to begin to take shape, can for the global carrier of this Game provide the adequate bandwidth support, when this Game met the requirement of global release Li Mu presses it again in the bottom, reason that without taking, for takes again in the SARS period, the attention of shift World People. 李牧之前压着《植物大战僵尸online》没上线,是因为需要等各地的数据处理中心初具规模之后,才能为这款游戏的全球运营提供足够的带宽支持,但是,在这款游戏具备了全球发行的条件时李牧再一次把它压在箱底,之所以没拿出来,就是为了在非典时期再拿出来,转移世界民众的注意力。 After all time is a rebirth over person, Li Mu knows that previous life foreign media to the negative report of China serious, previous life, the SARS to the harm that the China international image brings, far exceeds the imagination of many people, this time, Li Mu said that what cannot make the foreign media seize the opportunity to discredit the China international image, therefore, his plan is, don't these media want to give the national to brainwash? Ok, the father Game that uses one to brainwash, lets these media completely no washing! 毕竟是重生过一次的人,李牧知道上辈子外媒对华夏的负面报道有多严重,上辈子,非典给华夏国际形象带来的伤害,远超许多人的想象,这一次,李牧说什么也不能让外媒抓住机会来抹黑华夏的国际形象,所以,他的打算就是,这些媒体不是想给国民洗脑吗？行,老子就用一款更洗脑的游戏,让这些媒体完全没的洗！ Considers, if the media a person who decided alarm clock 3 : 00 am to receive the vegetable/dish said to: „Hey, another side of Earth erupted an infectious disease, is very scary, you may be infected anytime, but the chief criminal, is some country”, what response will this person give him? The father to steal vegetable/dish oneself sleep/felt does not rest, you me told that Earth another side matter, can my his mother manage? 试想一下,如果媒体对一个定闹钟凌晨 3 点起来收菜的人说:“嘿,地球另外一边爆发了一种传染病,很吓人,你随时有可能被传染,而罪魁祸首,就是某个国家”,这个人会给他什么样的回应？老子为了偷菜连自己的觉都不睡了,你跟我说地球另一边的事儿,我他妈管得着吗？ Kong Lingyu and Fang Xudong understand quickly Li Mu's is attentive, all governments like shifting the attention of national, with US (America), the domestic unemployment rate high and economic situation is stern, sub-prime loan crisis time, the government does a movement in the overseas, told the national them is protecting the world peace in Afghanistan and Iraq, then also told them, looked quickly, in China of Earth that end, the haze is now serious, seriously to what degree? You looked, the reporter looks for a car(riage) in the street casually, touches with the hand, has thick dust! 孔令宇和方旭东很快就明白了李牧的用心,各国政府都喜欢转移国民的注意力,就拿美国来说,国内失业率高、经济形势严峻、次贷危机的时候,政府就在海外搞点动作,告诉国民他们正在阿富汗和伊拉克捍卫世界和平,然后又告诉他们,快看,远在地球那一端的华夏,现在雾霾严重,严重到什么程度呢？你看,前方记者在街头随便找辆车,用手一摸,就有厚厚的一层尘土！ People muddleheaded was surrounded by these information, neglected itself very much easily originally the matter that pays attention, shifted the overseas from the side the vision, this shifts the standard operation of attention, the chaff shell when looked like the fighter aircraft by the missile locked to release, the chaff that tossed all over the sky can disturb the focus of missile, thus enabled the fighter aircraft main body from the threat of missile to escape. 民众稀里糊涂的被这些信息所包围,很容易就忽略了自己原本正在关注的事情,把目光从身边转移到了海外,这就是转移注意力的标准操作,就像是战机在被导弹锁定时释放出的干扰弹,满天抛洒的箔条会干扰导弹的聚焦,从而使战机主体能够从导弹的威胁中逃脱。 From a national government, to an offtracking star, understands the operation of this shift attention, Li Mu is also same. 大到一个国家政府,小到一个出轨明星,都深谙这种转移注意力的操作,李牧也是一样。 Li Mu wants, pushes in front of this Game each user, making them wallow in a short time, once they wallow, besides the daily necessary food and drink rubbish and work, other time will focus in Game, simply did not have the energy to pay attention to the overseas exactly to have anything, time when they from wallowing to release slowly, possibly the atypical pneumonia had been controlled. 李牧想要的,就是把这款游戏推送到每一个用户面前,让他们在短时间内沉迷进来,一旦他们沉迷,除了日常必要的吃喝拉撒以及工作之外,其他的时间都会将注意力集中到游戏上,根本没精力去关注国外到底发生了什么,等他们从沉迷中缓释过来的时候,可能非典疫情已经被控制住了。 Moreover, many some profound studies, but very reasonable point, is Game can make the person mood relax and joyful, in the mood good situation, the person will also become optimistic many, in mood good and under the optimistic premise, instilled into the possibility of the conspiracy theory and deterrence theory on weakening many to them, will unable to do well will also cause the repel. 而且,还有一个多少有些玄学,但又很有道理的点,就是游戏能够使人心情放松并愉悦,心情好的情况下,人也会变得乐观的多,在心情好而且又乐观的前提下,给他们灌输阴谋论、威胁论的可能性就削弱了很多,搞不好还会引起排斥。 In order to guarantee «Plants vs Zombies Online» can play the effect that oneself want, Li Mu inquired Fang Xudong repeatedly, whether the present stage could guarantee «after Plants vs Zombies Online» got online the global stable running, Fang Xudong gave a Li Mu very explicit reply: 为了确保《植物大战僵尸online》能够起到自己想要的效果,李牧多次询问方旭东,现阶段能否确保《植物大战僵尸online》上线后的全球稳定运行,方旭东给了李牧一个非常明确的回答: „Chief Li, our data processing center has begun to take shape, deals with this Game data demand to be a cinch radically, moreover our YY and YY net and YY Game Hall band width and server are stand-alone, and each one has certain redundant space, if " Plants vs Zombies Online » volume of users is too big, we can also transfer other products immediately the redundant band widths, in brief can certainly guarantee that Game gets online, the stable running normally!” “李总,我们的数据处理中心已经初具规模,应对这款游戏的数据需求根本不在话下,而且我们yy、yy网、yy游戏大厅的带宽和服务器都是独立的,并且各自都具备一定的冗余空间,如果《植物大战僵尸online》的用户量太大,我们也可以立刻调用其他产品的冗余带宽,总之一定可以保证游戏正常上线、稳定运行！” Li Mu then felt relieved thoroughly, said: „This Game significance is great, various departments must achieve the close coordination, cannot make Game have any problem, this is we are all the rage second Game of the world, moreover is exploding funds Game at least three years of prosperous life cycles, operated the pinnacle this Game, Muye Science and Technology can go on the market in NASDAQ!” 李牧这下便彻底放下心来,说:“这款游戏意义重大,各部门一定要做到紧密配合,绝不能让游戏出任何问题,这是我们风靡全球的第二款游戏,而且是一款至少有三年鼎盛生命周期的爆款游戏,把这款游戏运营到极致,牧野科技就可以在纳斯达克上市了！” Li Mu's this lofty aspirations and high ideals, making other person of some unable to believe, «Plants vs Zombies Online» truly is very good Game, it can be said that founded a brand-new Game pattern, and strict unifies Game and YY and with the good friend, but, this Game after all is also not Online Games in the true sense, its operation core is free, depends on the age of Point card profit in this Game mostly, " Plants vs Zombies Online » profit space is truly difficult to give people the tremendous imaginary space. 李牧的这番雄心壮志,让其他人有些不敢相信,《植物大战僵尸online》确实是一款非常好的游戏,可以说是开创了一种全新的游戏模式,并且严密的将游戏与yy、与好友结合起来,但是,这款游戏毕竟还不是真正意义上的网游,它的运营核心是免费,在这个游戏多半靠点卡盈利的年代,《植物大战僵尸online》的盈利空间确实很难给人巨大的想象空间。 To Li Mu, his very clear Game future development path, Game that makes money truly, will gradually turn into on these free network Game, free Game can greatly reduce the user to enter the threshold, first installs mass users with zero threshold, then in using Game, strengthens the viscosities of this lots of free players, after waiting for the free player viscosity to train, then in some additional products as well as corresponding the operations of charge with Game, attracts the user to pay expenses. 对李牧来说,他非常清楚游戏日后的发展轨迹,真正赚钱的游戏,逐渐都会变成那些免费的网络游戏上,免费游戏可以大大降低用户进入门槛,先用零门槛把大量的用户装进来,然后在利用游戏自身,去加强这大量免费玩家的粘度,等免费玩家粘度培养起来之后,再用游戏中一些收费的附加产品以及相应的运营,来吸引用户进行付费。 The King glory and Hero alliance although is free Game, but sells the running water of skin every day over 100 million, this is Li Mu to " Plants vs Zombies Online » development project, therefore, «Plants vs Zombies Online» that in the Li Mu demon changes , the user besides can play Game free, in the online pattern, the plant of planter can through purchasing various item(s) realizes the acceleration. 王者荣耀和英雄联盟虽然都是免费游戏,但每天卖皮肤的流水都超过一亿,这就是李牧对《植物大战僵尸online》的发展规划,所以,在李牧魔改的《植物大战僵尸online》里,用户除了可以免费玩游戏之外,在online模式中,种植的植物都可以通过购买各种道具来实现加速。 In addition, Li Mu still promoted various skins for decorative purpose in this Game, for example the user can dress up own villa, as well as is used to plant the backyard of plant, but the plants of various effects have a lot of different types of skins, even if the most common pea shooter has more than 30 different skins as well as dresses up the pattern, these skins like YY Show, are selected and purchased by the user completely freely. 除此之外,李牧还在这款游戏里推出了各种装饰用的皮肤,例如用户可以装扮自己的别墅,以及用来种植植物的后院,而各种功效的植物更是拥有大量不同类型的皮肤,即便是最普通的豌豆射手就有三十多种不同的皮肤以及装扮模式,这些皮肤像yy秀一样,完全由用户自由选购。 Li Mu believes, through to " Plants vs Zombies Online » fine operation, and subsequent continuous promotion and innovation, can certainly inject the vitality of strong and ultra persistent effect on this Game , to promote a rank the Muye Science and Technology whole again. 李牧相信,通过对《植物大战僵尸online》的精细化运营,以及后续持续不断的升级、创新,一定能够给这款游戏注入超强且超长效的生命力,把牧野科技整体再次提升一个等级。 ...... …… March 20. 3月20号。 The overseas user received the pop-up window prompt of YY. 海外的用户均收到了yy的弹窗提示。 In this pop-up window, YY got online the SARS topic pages of various types of languages, and various that will compile accurate , and proven news was released, let user get of overseas to a very important information: 在这个弹窗里,yy上线了各种语言版本的非典专题页面,并且将汇总到的各种准确且得到证明的消息公布出来,让海外的用户get到一个很重要的信息: SARS current form although is quite stern, but is not distorts the fact that their media reported that the YY net had announced that newest and most detailed epidemic situation current development, the user can ponder and determination through these data objectively. 非典目前的形式虽然比较严峻,但绝非他们本国媒体报道的那么歪曲事实,yy网已经公布出了最新、最详实的疫情发展现状,用户可以通过这些数据客观思考和判定。 Moreover, at present the China government has attached great importance to the atypical pneumonia, and is containing the SARS full power in the development of China, and seeks the way that it completely eliminates, therefore the overseas people do not need not to need therefore to have the complaint and dislike about China, but should put aside all prejudices, common anticipation this time epidemic situation can be defeated thoroughly. 而且,目前华夏政府已经高度重视非典疫情,并且正在全力遏制非典在华夏的发展,并且寻求将其彻底消除的方式,所以海外民众无需更不必因此对华夏心生埋怨和厌恶,而是应该放下所有成见,共同期待这次的疫情能够被彻底战胜。 In this special page, Li Mu recorded a brief video, in the video, he sits in oneself office, the entire journey said to the lens in English: „Hopes that the YY user as well as world's in the world people can regard to happen with the correct vision in the epidemic situation in Asia, in Asia, the governments of China as well as neighboring countries positively on the epidemic situation, and guards against the epidemic situation possibly to give the harm that the people bring full power ;” 这个专题页中,李牧录制了一个简短的视频,视频中,他坐在自己的办公室里,全程用英语对镜头说:“希望世界各地的yy用户以及世界各地的民众都能够用正确的眼光看待发生在亚洲的这场疫情,在亚洲,华夏以及周边各国的政府都在积极应疫情,并全力防范疫情可能给民众带来的危害;” „Meanwhile, I also believe, in the face of the disease, the people in the world should stand in a front, after all any disease, is not the enemy who a country and a nation face alone, but is the enemy who the entire human race must face together ;” “同时,我也认为,在疾病面前,全世界的人民都应该站在一个战线,毕竟任何一种疾病,都不是一个国家、一个民族单独面对的敌人,而是全人类都要一起面对的敌人;” „In the past river of history, human discovered the antibiotic, found the method of organ transplanting as well as ultimately defeated the smallpox, these are the victory of all the people of the world, but all the people of the world are enjoying the fruit of this victory ;” “在过去的历史长河中,人类发现了抗生素、找到了器官移植的方法以及最终战胜了天花,这些是属于全世界人民的胜利,而全世界人民都在享受着这份胜利的果实;” „Now, in front of human also many diseases wait for the entire human race to try hard to attack and capture together, cancer and AIDS, various types were still suffering human, to claim the disease of the human health and life, these also include certainly now in the SARS of Asian, the medical treatment and nursing workers in the world to overcome the SARS are trying hard, making us anticipate together they can gain the victory of this war in the near future.” “现在,人类面前还有许多疾病等待着全人类共同努力去攻克,无论是癌症、艾滋病,还是各种仍旧在折磨着人类、夺走人类健康与生命的疾病,这其中当然也包括现在正在亚洲发生的非典,全世界的医护工作者都在为克服非典努力着,让我们共同期待他们能够在不久的未来取得这一场战争的胜利。” At this point, Li Mu, the expression all of a sudden appeared relaxed, said with smile on the face: „Muye Science and Technology was the YY users in the world prepared brand-new social games, this Game had «Town of Paradise» is fun, more exciting Game pattern, similarly had compared with a «Town of Paradise» more thorough and interesting good friend interactive experience, asking everyone time to pay attention to YY, this Game at exactly 21 : 00 will get online in the Yanjing time on March 20 officially!” 说到这里,李牧顿了顿,表情一下子显得轻松起来,面带微笑的说:“牧野科技为全世界的yy用户准备了一款全新的社交游戏,这款游戏拥有比《天堂小镇》更好玩、更刺激的游戏模式,同样拥有比《天堂小镇》更加深入和有趣的好友互动体验,请大家时刻关注yy,这款游戏将在燕京时间3月20日21点整正式上线！”
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