RINAPE :: Volume #13

#1295: Extremely strong social reaction

LNMTL needs user funding to survive Read More

At the release conference, Li Mu announced to the whole society „Veterans Don't Die charity foundation” the logo trademark and spokesman Du Wei propaganda picture, in the meantime, Li Mu also formally announced the donation bank card number of Veterans Don't Die charity foundation to the whole society, as well as Alipay account number. 在发布会上,李牧向全社会公布了“老兵不死慈善基金会”的logo商标及代言人杜薇的宣传照片,同时,李牧也正式向全社会公布了老兵不死慈善基金会的捐款银行卡号,以及支付宝账号。 Li Mu pledged to the whole society: „The financial affairs situation of Veterans Don't Die charity foundation, meets certainly with the whole society makes the strict transparent public announcement, is detailed including each donation income, the amount and use of each disbursement are detailed, we will certainly fulfill the responsibility and duty, serves for the China survival fighting veteran wholeheartedly.” 李牧向全社会承诺:“老兵不死慈善基金会的财务情况,一定会面向全社会做严格透明的公示,包括每一笔捐款的进账明细,每一笔支出的金额以及用途明细,我们一定会履行职责与义务,全心全意为华夏幸存抗战老兵服务。” The entire world charitable amount exceeded 100 million Yuan charitable foundation to have, light/only Li Mu made two, one was 3321 assistance foundations, one was the Veterans Don't Die charity foundation, but, so many scale hundred million Yuan charity foundations excessively, daring to be detailed to the whole society thorough public fund, these two that only then Li Mu made. 全世界慈善金额超过一亿元的慈善基金有很多,光李牧就做了两个,一个是3321助学基金会,一个是老兵不死慈善基金会,但是,这么多规模过亿元的慈善基金会,敢于向全社会彻底公开资金明细的,只有李牧做的这两个。 Completely thorough public, is Li Mu makes the charitable fundamental principle, he is one can the person who the matter makes the explicit division, makes the enterprise, makes money well ; Makes the charity, spends well, makes the enterprise not to evade taxes, the non- swindling and abducting, does charitable cannot deceive the populace and covering up. 完全彻底的公开,是李牧做慈善的根本原则,他是一个能够把事情做明确划分的人,做企业,就好好赚钱;做慈善,就好好花钱,做企业不偷税漏税、不坑蒙拐骗,做慈善也不能欺骗大众、遮遮掩掩。 Incomparably serious commitment, what trades is everyone is sincerely convinced, everyone's approval and admiration, even follows. 无比郑重的承诺,换来的是所有人心服口服、所有人的认可、钦佩,甚至追随。 At this time, Li Mu announced own „commercial philanthropy program”, said to all media reporters: „Veterans Don't Die charity foundation, hopes that can each survival veteran all-around protecting, want to achieve this point, needs the whole society to cooperate and work as one to be able together to complete, therefore then, we, will disappear quickly the enterprise to the hospital, sanatorium, supermarket, the drugs enterprise and daily necessities enterprise whole society and furniture, electrical appliances and family/home attire enterprise opening brand strategy cooperation.” 这个时候,李牧公布了自己的“商业慈善计划”,对所有媒体记者说道:“老兵不死慈善基金会,希望能够给每一个幸存老兵全方位的呵护,想做到这一点,需要全社会共同协作、齐心协力才能够完成,所以接下来,我们将向全社会的医院、疗养院、超市、药品企业、日用品企业、快消品企业以及家具、家电、家装企业开放品牌战略合作。” At this point, a Li Mu slightly stop, said: „Our cooperation thresholds are not the cash, rather: So long as the enterprise and organization has the sufficient strength in this/should region and this/should industry, and pledged to give the veteran who the Veterans Don't Die charity foundation authenticates to give preferential benefit and serve correspondingly, can use the title and logo of Veterans Don't Die strategic partnership, simultaneously shares the promoted resources of Veterans Don't Die charity foundation, draws a simplest analogy, if some enterprise that produces down-filled garment, is willing to donate down-filled garment that one batch maintain warmth in the winter to the veterans, so long as the enterprise commodity conforms to the national standards, can apply to cooperate to us, besides the resources of promise donation, we will not collect the slightest cash.” 说到这里,李牧略一停顿,又道:“我们的合作门槛不是现金,而是:只要企业和机构本身在该地域、该行业内具备足够的实力,并且承诺将给予老兵不死慈善基金会认证的老兵相应的优惠及服务,就可以使用老兵不死战略合作伙伴的冠名及logo,同时共享老兵不死慈善基金会的推广资源,打一个最简单的比方,如果某家生产羽绒服的企业,愿意给老兵们捐赠一批冬季保暖的羽绒服,只要企业商品符合国家标准,就可以向我们申请合作,除了许诺捐赠的资源外,我们不会收取分毫现金。” „Naturally, we also accept the enterprise and organization by the form cooperation of donation, the donation will also be filled with the capital pool of charity foundation completely, and announces to the whole society!” “当然,我们也接受企业及机构以捐款的形式合作,捐款也将全部充入慈善基金会的资金池,并且向全社会进行公示！” „Mailbox address on the large screen, is our cooperation mailboxes, if there is the enterprise and an organization hopes that carries out the strategic cooperation with us, the charitable resources that then please your details and aptitude, as well as be willing to provide wrote plainly, our staff will contact with you as soon as possible!” “大屏幕上的邮箱地址,是我们的合作邮箱,如果有企业和机构希望与我们进行战略合作,那么请将贵方的详细资料、资质,以及愿意提供的慈善资源写明,我们的工作人员会尽快与您联系！” The reporters understood what is heard the Li Mu's strategy, he not only need make the whole society pay attention to the charity, but must arouse the enthusiasm of whole society, to allow them to participate in the charity, what is fiercer, he uses oneself influence, gave this charity project sufficient attention, behind sufficient attention contained enough commercial value, then having the charity project of commercial value pushed to the enterprise and organization, making them use the resources and fund received exchange for commercial value, can foundation to contribute labor and materials, this according to his need business model, pays compared with the summons enterprise and organization purely. The pattern wants is too many advanced! 记者们都听明白了李牧的战略,他不但要让全社会关注慈善,还要调动全社会的积极性、让他们参与到慈善中来,更厉害的是,他利用自己的影响力,赋予了这个慈善项目足够的关注度,足够的关注度背后就蕴含了足够的商业价值,然后把具备了商业价值的慈善项目推给企业和机构,让他们用资源和资金来换取这其中的商业价值,同时也能为基金会添砖加瓦,这种各取所需的商业模式,比号召企业和机构单纯付出的模式要先进太多！ ...... …… Starting from this evening, the entire society seems like heavy snow from now on land, changed the appearance instantaneously. 从这个晚上开始,整个社会似乎大雪过后的大地,瞬间变了模样。 People discussed that attention, care, no longer was the gossip, no longer is star gossip, no longer is the domestic important news and overseas situation, but was more than 60 years ago that continued eight years of Weiguo fighting, is these sacrifices the life, to sprinkle the hot blooded veteran in the fighting for this nationality. 人们讨论的、关注的、关心的,不再是家长里短、不再是明星八卦、不再是国内要闻以及海外局势,而是六十多年前那场持续了八年的卫国抗战、是那些在抗战中为这个民族抛头颅、洒热血的老兵。 The entire journey of Li Mu release conference, and the prototype of fragment and documentary film of editing, was watched in the television, network innumerable repeatedly, that shocks the mind «1492 Conquered Heaven» also suddenly becomes everyone's single bent/tune to circulate, the entire society used for 60 years forgot the veteran gradually, Li Mu made the entire society recall these veterans in one night again. 李牧发布会的全程,以及剪辑的片段、纪录片的原片,都在电视上、网络上被人无数次反复观看,那首震撼心灵的《1492征服天堂》也一下子成了所有人的单曲循环,整个社会用六十年的时间渐渐将老兵遗忘,李牧又让整个社会在一夜之间重新把这些老兵记起。 previous life, with the veteran related charity project, cannot enter to each field of vision of average person truly, everyone pays attention is the Project Hope, moves China such official charity project, or the charity foundation of star celebrity, but the charity foundations of these celebrities almost do not have especially to set up for the veteran. 上辈子,与老兵相关的慈善项目,一直未能真正进入到每一个普通人的视野,大家关注的都是希望工程、感动华夏这样的官方慈善项目,亦或者明星名人的慈善基金会,而这些名人的慈善基金会也几乎没有专门为老兵设立的。 Veterans every day is elapsing, walked silence, society, only then in the limited several special times, will remember these already the veteran who elapses, for example victory commemoration day and national public memorial ceremony day, but the society has rarely thought that these have in world the veteran, everyone as if tacit neglected this community, occasionally some philanthropists of some dedicated veteran public welfares, because of the insufficiency of influence, cannot promote it is well known this charity project. 老兵们每天都在逝去,走的悄无声息,社会只有在有限的几次特定时间里,才会想起那些已经逝去的老兵,例如胜利纪念日、国家公祭日,但社会已经很少会想到那些尚存于世的老兵,大家似乎都默契的忽略了这个群体,偶尔有一些专注老兵公益的慈善人士,也因为影响力的不足,不能将这一慈善项目推广到世人皆知。 However, Li Mu has the sufficient influence. 但是,李牧有足够的影响力。 Moreover, Li Mu hung fully the appetite of whole society with «Flying Tigers», simultaneously remained silent in the face of the network negative opinion, far away from the media lens, made itself the bait, then attracted everyone's attention, the present situation of survival veteran community, as well as in their lifetime, protected, makes up for and repays their importances. 而且,李牧用《飞虎队》吊足了全社会的胃口,同时在网络负面言论面前保持缄默、远离媒体镜头,把自己也做成了诱饵,然后把所有人的注意力都吸引过来,把幸存老兵群体的现状,以及在他们的有生之年里,呵护、弥补、报答他们的重要性。 To achieve this, Li Mu veteran „previous life this life” showed with the most sincere way, lets countless people have tears streaming down the face in front of the TV screen or the computer monitor. 为了达到这个目的,李牧把老兵的“前世今生”都用最真诚的方式展现了出来,让无数人在电视机屏幕或者电脑显示器面前泪流满面。 People while by veteran deeply affected, realized thoroughly, Li Mu's boundary high, high of social responsibilities, makes most people follow sufficiently. 人们在被老兵深深感动的同时,也彻底意识到,李牧的境界之高、社会责任感之高,足以让绝大多数的人望其项背。 What is laughable, when Li Mu advances the Veterans Don't Die charity foundation wholeheartedly, unexpectedly a pinch with ulterior motives silly x, online questioned Li Mu, even arranged various laughable rumors to slander Li Mu, dirty behavior that this is unable to endure absolutely! 可笑的是,就在李牧全心全意推进老兵不死慈善基金会的时候,竟然还有一撮别有用心的傻x,在网上质疑李牧,甚至编排各种可笑的谣言来污蔑李牧,这绝对是无法忍受的龌龊行为！ Online emerges large numbers of Internet users immediately, going all out is the Li Mu platform, angrily rebukes to give scolding these rumors compiling. 网上立刻涌现出一大批的网民,拼命为李牧站台、怒斥痛骂那些谣言的编造者。 Did they say the Li Mu deterioration? Yes, he deteriorated, but became nobler! 他们说李牧变质了？是,他是变质了,只是变得更加高尚了而已！ They said that Li Mu was divorced from the people, to go with the playboys to mix in one? Yes, he mixes up with the playboys, but his true goal, is with own lofty sentiment, leads these playboys to work as one for the society to make the contribution! China Super Car Club several hundred people were the Veterans Don't Die charity foundation donated 86 million! This is the best proof! 他们说李牧脱离了群众、去跟纨绔子弟混在了一起？是,他是跟纨绔子弟混在一起,但他真正的目的,是用自己的高尚情操,去引领那些纨绔子弟齐心协力为社会做贡献！csc俱乐部几百号人就为老兵不死慈善基金会捐赠了八千六百万！这就是最好的证明！ They said that China Super Car Club is the playboys is showing off together, existence of degrade social conduct? This puts his mother fart simply! So long as there is Li Mu, absolutely is impossible to have such matter! The China Super Car Club person is truly rich, truly is the second generation of rich, but are wealthy families' children certainly the playboys? Hasn't seen them to be the Veterans Don't Die charity foundation donation? The entire club filled Positive Energy, where on looks for so many club that the rich man who has Positive Energy composes? National also this? 他们说csc俱乐部就是纨绔子弟在一起炫富、败坏社会风气的存在？这简直是放他妈屁！只要有李牧在,就绝对不可能发生这样的事情！csc俱乐部的人确实有钱,确实是富二代,可是有钱人家的孩子就一定是纨绔子弟吗？没看见他们在为老兵不死慈善基金会捐款吗？整个俱乐部充满了正能量,上哪找这么多有正能量的有钱人组成的俱乐部去？全国也就这一家了吧？ Li Mu has not cared about online these black or holds own opinion, this release conference main goal is to promote the whole society pays attention to the veteran, next makes these question that while convenient own fool hit the face, therefore the online one-sided support sound does not make him gratified now, what is gratified is the whole society expressed that to the Veterans Don't Die charity foundation enormous affirmation and approval, this is most important. 李牧已经不在意网上那些黑自己或者捧自己的言论,这次发布会最主要的目的是推动全社会关注老兵,其次才是顺便让那些质疑自己的傻逼自己打脸,所以现在网上一边倒的支持声并不让他欣慰,欣慰的是全社会都对老兵不死慈善基金会表示出了极大的肯定和认可,这才是最重要的。 However, China Super Car Club that more than 400 members, this time may really feel proud and elated! 不过,csc俱乐部的那四百多名会员,这次可真的是扬眉吐气了！ Had a dream also didn't expect, Li Mu gives the matter that everyone donated money to make such a big advertisement unexpectedly, my God, a release conference fell this matter in the front of whole nation, now China Super Car Club simply also becomes the Positive Energy representative, in online, was unceasing in the group high praise! 做梦也没想到,李牧竟然给大家捐款的事情做了这么大的一个广告,我的天,一个发布会就把这件事摔在了全国人民的面前,现在csc俱乐部简直也成了正能量的代表,在网上、在群众口中好评不断！ Now says to the outside oneself are China Super Car Club, the heard people must give the thumbs-up, praise on great. 现在对外说自己是csc俱乐部的,听到的人都要竖起大拇指,夸上一句好样的。 Mediation will become addicted, praise that particularly after obtaining never obtained, many China Super Car Club members are excited, the boundary of innermost feelings raised all of a sudden much, always felt, oneself are China Super Car Club, must learn/study Li Mu, makes the contribution to the society, must restrain own words and deeds strictly, later the starting car(riage) takes to the streets, certainly cannot overspeed, unable to step on the accelerator to explode the street, unable randomly randomly according to the loudspeaker, must make in all car(riage)s most to observe of traffic rules, this conforms to the China Super Car Club status. 做好人是会上瘾的,尤其是在得到了从未得到的夸赞之后,很多csc俱乐部的会员心情格外激动,内心的境界都一下子拔高了不少,总觉得,自己是csc俱乐部的,就一定要学习李牧,多为社会做贡献,同时也要严格约束自己的言行,以后再开跑车上街,一定不能超速、不能乱踩油门炸街、不能乱按喇叭,一定要做所有车里最遵守交规的那个,这才符合csc俱乐部的身份。 Veterans Don't Die charity project, not only received the extensive attention and praise of whole society, received from the people from various circles extremely warm spontaneous donation, warm surging upward of donation, even exceeded everyone's expectation. 老兵不死慈善项目,不仅收到了全社会的广泛关注和赞誉,也收到了来自社会各界极其热烈的自发捐款,捐款的热情之高涨,甚至超出了所有人的预期。 Release conference 10 : 00 pm, the bank account number and Alipay of foundation, received nine hundred million 80 million Yuan RMB that donates from the national 34 million people! 发布会的第二天晚上十点,基金会的银行账号和支付宝,累计收到了来自全国三千四百万人捐赠的九亿八千万元人民币！ 980 million! And this amount is still rising unceasingly! 9.8亿！并且这个金额还在不断上涨！ Even Li Mu shocks! didn't expect, the enthusiasm of people unexpectedly so will be how intense! 连李牧都震惊不已！怎么都没想到,民众的热情竟然会这么强烈！ Liu Xinying knew this number time, sheds bitter tears in front of Li Mu, what touching her is very, within one day, 30 million people were moved by Li Mu, are moved by the Veterans Don't Die charity foundation, in day, donated a about 1 billion Yuan cash for the entire charity foundation! 刘新颖得知这个数目的时候,在李牧面前痛哭流涕,让她无比感动的是,一天之内,就有三千万人被李牧感动、被老兵不死慈善基金会感动,一天的时间内,就为整个慈善基金会捐赠了将近十亿元的现金！ Li Mu knows, people were really certainly moved, what therefore so will be warm is the veteran donates money, 30 million people, contributed 1 billion Yuan, contributed 30 Yuan in average, the fund that a day of institute donates, surpassed itself initially and Wei Lan estimate, the Veterans Don't Die charity foundation in the basic expenses that will need over the next 20 years. 李牧知道,人们一定是真的被感动了,所以才会这么热烈的为老兵捐款,三千万人,捐了十亿元,人均捐了30元,一天所捐赠的资金,就超过了自己当初和蔚澜估算的、老兵不死慈善基金会在未来20年所需要的基本开销。 In addition, the cooperation mailbox of foundation, received several thousand request cooperation mails in one day, according to the staff who being responsible for cooperating feeds back, included the domestic almost all civil industries, has the enterprise of great writer, is willing to authenticate the veteran to donate a television for future each free of charge, does not set the upper limit, but at the estimate scale of 20,000 multi- survival veteran, this commitment at least value more than ten million Yuan ; Also there is a small-scale rural enterprise, is willing to authenticate the veteran to donate the domestic-made canned fruit for each, even the plastics plant hopes that can donate the washbasin and plastic slipper for the veteran. 除此之外,基金会的合作邮箱,在一天之内收到了数千封请求合作的邮件,据负责合作的工作人员反馈说,这其中囊括了国内几乎所有的民用行业,有大手笔的企业,愿意为将来每一位认证老兵无偿捐赠一台电视机,不设上限,但以两万多幸存老兵的预计规模来看,这个承诺至少价值上千万元;也有小型乡镇企业,愿意为每一位认证老兵捐赠自己生产的水果罐头,甚至连塑料厂都希望能为老兵捐赠洗脸盆与塑料拖鞋。 Li Mu does not know that these enthusiastically cooperation in enterprise, many is for really charitable, many is to receive in exchange for the reputation and resources, these are to him unimportant, more importantly, these corporate performances to tremendous enthusiasm of commercial charitable cooperation, this , was not only the Veterans Don't Die charity foundation brought the huge boost, provided the new direction for future charitable career. 李牧不知道这些踊跃合作的企业里,有多少是真为了慈善,有多少是为了换取名声与资源,这些对他来说不重要,重要的是,这些企业表现出了对商业慈善合作的极大热情,这不但为老兵不死慈善基金会带来了巨大的助力,也为将来的慈善事业提供了新的方向。
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