RINAPE :: Volume #13

#1279: Membership raging tide

LNMTL needs user funding to survive Read More

About Flying Tigers present situation video, from volunteer first time when the village that goes to the mountain deep place looks for him the video record starts. 关于飞虎队员现状的视频,是从志愿者第一次去大山深处的村落寻找他时的视频记录开始的。 …… …… The volunteers pass through to make a long and wearisome journey to arrive at the village, to inquire that Mr. Sun Xiaozhong residence, that collapsed half of thathed huts to appear on the big screen, the dumbfoundedness that presents these sale prices at least to have the second generations of rich who look at ten million/countless, possibly many of them do not know, in immediately, unexpectedly was so remote the impoverished and secluded from the world place, some unexpectedly people will live, in such momentarily in the dangerous house that might collapse. 志愿者经过长途跋涉来到村落、打听到孙孝忠老人的住所,那间坍塌了一半的茅草房出现在了大荧幕上,在场这些身价至少千万起的富二代们看的目瞪口呆,可能他们中的很多人都并不知道,就在当下,竟然还有这么偏僻贫困、与世隔绝的地方,竟然有人会住在这样一间随时有可能倒塌的危房之中。 The volunteers knock open the door, a rickets old person in rags appeared in the picture. 志愿者们叩开房门,一个衣衫褴褛的佝偻老人出现在了画面中。 Afterward, the lens are leading everyone on the scene, deeply understood Mr. Sun Xiaozhong story, these also included Li Mu and Liu Xinying, and cloud provincial military region soldiers visit the old person for the second time, and urges process that the old person descends the mountain. 随后,镜头带领着在场的所有人,深入了解了孙孝忠老人的故事,这其中也包括了李牧和刘新颖,以及云省军区战士们第二次拜访老人,并且劝老人下山的经过。 The first half was the past pilot and Japanese invader decisive battle expansive sky, the latter half actually gave everyone an old Hero heartrending latter half of one's life demonstration all of a sudden, that bloody cruel reality, gave in these ordinary days little to pay attention to playboys enormous shock of livelihood of the people extremely, girl been moved having tears streaming down the face of many appearance fashion and whole body name brand, but these be used to it mindless youth male, eye sockets were red. 前半段是当年的飞行员与日本侵略者决战长空,后半段却一下子把一位老英雄令人心碎的后半生展示给了所有人,那血淋淋的残酷现实,给了这些平日里极少关注民生的纨绔子弟极大的震撼,许多打扮时尚、浑身名牌的女孩子被感动的泪流满面,而那些习惯了没心没肺的青年男性们,也都一个个眼眶通红。 The final part of video, is many old Flying Tigers arrives at the picture that Kunming (Spring City) gets together in the help of volunteer one after another, that well-experienced face, changed to the strongest tear-gas bomb together, almost everyone deeply was moved. 视频的最后部分,是诸多老飞虎队员在志愿者的帮助下陆续到春城齐聚的画面,那一张张饱经风霜的面孔,共同化作了最强的催泪弹,几乎每一个人都被深深感动。 Had experienced these Li Mu, saw promotional film that such editing and dubbing in music make, cannot bear be with flowing tears as before, is a very touching matter, after the packing of professional team, this feeling was sublimated incessantly a level. 就连曾经亲历过这些的李牧,看到这样剪辑、配乐做成的宣传片,也依旧忍不住潸然泪下,原本就是一件非常感人的事情,在经过专业团队的包装之后,这种感觉更是被升华了不止一个层次。 After video player, the light shines, Li Mu gets on the stage to go, said to more than 300 people on the scene: „By me, as well as Muye Science and Technology and Taobao Science and Technology joint contribution establish Veterans Don't Die charitable foundation, is can help these, in addition saves the world . Moreover the old age always does not have the veterans who depend on to provide enough social security and spiritual concern, survival Flying Tigers is only the first public welfare activities of our Veterans Don't Die, in the future, we will save more strengths , helping all once in wartime years, for this country, for this nationality, for we present everyone has fought a bloody battle the veterans, must achieve this goal, we need to unite the strength of entire society, including and is not restricted in individual, enterprises as well as various types. The private group, in the future, the S club will also meet the depth to participate in this large-scale charity event, if everyone is willing to contribute a strength for this matter, then I wholeheartedly hope everyone, can for these Hero completely pygmy efforts.” 待视频播放完之后,灯光重新亮起,李牧重新走上台去,对在场三百多人说道:“由我个人,以及牧野科技、淘宝科技共同出资成立的老兵不死慈善基金,为的就是能够帮助这些尚且存世,而且晚年老无所依的老兵们提供足够的生活保障及精神关爱,幸存飞虎队员只是我们老兵不死的第一个公益活动,在将来,我们会积蓄更多的力量,去帮助所有曾经在战争年代为了这个国家、为了这个民族、为了我们在场所有人浴血奋战过的老兵们,要达成这个目标,我们需要联合整个社会的力量,包括而又不限于个人、企业以及各种民间团体,未来,s俱乐部也会深度参与到这项规模庞大的慈善活动中,如果大家愿意为这件事情贡献一份力量,那么我衷心的希望大家,能够为这些英雄们尽一份绵薄之力。” The surrounding people one's blood bubbles up to the brim. 周围的人们已经热血沸腾了。 Does not know where miss stands, with shouting that the biggest sound shouts oneself hoarse: „Li Mu, I am your idol , you are not my idol, I am willing to contribute 1 million!” 一个不知道站在哪里的姑娘,用最大的声音声嘶力竭的喊道:“李牧,我是你的偶像,哦不,你是我的偶像,我愿意捐一百万！” After the whole place burst into laughter, a male student raises hand to shout: „I also contribute 1 million!” 一阵哄堂大笑之后,一个男生举手喊道:“我也捐一百万！” Then, he somewhat embarrassed asking: „Chief Li, after donating money, can keep a name to us not?” 说罢,他有些不好意思的问道:“李总,捐了钱之后,能给咱留个名不？” Li Mu says immediately: „We will announce the donor to the society and donation of number each donation, only if you think not to leave a good name, we can replace with the anonymous contributor.” 李牧立刻说道:“我们会向社会公示每一笔捐款的捐款人以及捐款数目,除非你本人想不留名,我们可以用匿名捐赠者代替。” Afterward, Li Mu supplements one: „Moreover, the S club participates to seek for the public welfare activities of survival Flying Tigers the depth, and " Flying Tigers » dramatic team will conduct the depth interaction, when the time comes in the S club will place the movie will particularly acknowledge, was for the club creates the propaganda.” 随后,李牧又补充一句:“另外,s俱乐部将深度参与寻找幸存飞虎队员的公益活动,并且将和《飞虎队》剧组进行深度互动,到时候会把s俱乐部放在影片的特别鸣谢里,也算是为俱乐部做宣传了。” Li Mu is very at heart clear, is not everyone does charitable depends on a benevolence completely, 350 and 100-200 said fortunately, once rises to the charitable donations of big amount, wants totally to depend on the benevolence to actuate difficultly is very very difficult, in this case, must have other value added actuations, but the honorary value is the best catalyst, even if CCTV wants to make the rich and powerful people donate money, must give some cares to do an evening charity reception, then matches the powerful sensitometry, this point is the way things should be, indisputable, therefore Li Mu wants to make these two generations donate money, must give them some „return”. 李牧心里很清楚,不是所有人做慈善都是完全靠着一颗善心,三五十块、100-200块还好说,一旦上升到大笔金额的慈善捐款,想完全靠善心驱动很难很难,这种情况下,就必须要有其他的附加价值驱动,而名誉价值就是最好的催化剂,即便是央视想让富豪们捐款,也要费些心思搞一场慈善晚会,然后再搭配强大的曝光度,这一点是人之常情,无可厚非,所以李牧想让这些二代们捐款,也要给他们一些“回报”。 More than 300 people at this moment have been unbearably anxious, in many brains thinks is a matter, hurries to apply to join a society, joins a society the donation a dragon, then waited to mix with Li Mu, either followed Li Mu to make money, either followed Li Mu to gain the reputation, even if can blow awesome to others, said that brothers with Li Mu was a club, said that also enough had the face. 三百多号人此刻早已经是急不可耐了,很多人脑子里想的就是一件事,赶紧申请入会,入会捐款一条龙,然后就等着跟李牧混了,要么跟着李牧赚钱,要么跟着李牧赚名声,哪怕是能对其他人吹牛逼,说哥们跟李牧是一个俱乐部的,说出去也足够有面子了。 Li Mu and Chen Ze are glad about the present aspect, so many people are interested to the S club, not only represented the pattern of Li Mu this high-end club to be very successful, represented the infinite potential of future S club, in the Chen Ze words, the children of Yanjing worth over hundred million rich and powerful people almost, behind more than 300 people can affect here, perhaps was a 10 billion and 100 billion even 1 trillion huge private capital, if given time, the S club can certainly become the China most influential folk club. 李牧与陈泽对眼前的局面倍感欣慰,这么多人对s俱乐部有兴趣,不仅代表了李牧这个高端俱乐部的模式很成功,也代表了未来s俱乐部的无限潜力,用陈泽的话说,燕京身价过亿的富豪的孩子们几乎都在这里了,这三百多人背后能够影响的,恐怕是一个百亿、千亿甚至万亿的庞大民间资本,假以时日,s俱乐部一定能够成为华夏最有影响力的民间俱乐部。 ...... …… the first offline salon of S club, has continued 2 : 00 am, when will soon break up, Li Mu also reminded these two generations specially, making their quality play the car(riage), do not explode the street in the night street. s俱乐部的第一场线下沙龙,一直持续到了凌晨 2 点,在即将散场的时候,李牧还专门提醒这些二代们,让他们素质玩车,不要在深夜的街头炸街。 Starting from early morning of this day, the online application population of S club starts to increase unceasingly. 从这天的凌晨开始,s俱乐部的线上申请人数就开始不断增加。 The member application population that in the next 24 hours, the S club altogether received achieved 887 people , 35% applicants came from Yanjing, remaining came from the whole country. 随后的24个小时之内,s俱乐部一共收到的会员申请人数达到了887人,这其中,35%的申请人来自燕京,剩下的则来自全国各地。 Many applicants have not participated in offline salon of club, but depends on plays the wheel rim, the reputation effect of two generations of circles, received the specific information of S club, later then Browsing filled in the application material. 许多申请者并没有参加过俱乐部的线下沙龙,但靠着玩车圈、二代圈的口碑效应,接收到了s俱乐部的具体信息,随后便上网填写了申请材料。 The application staff applied for the user material of member to conduct the fast first trial to these, from submitting in the material looked, conforms to the standard altogether 651 people, others basically were because the model could not achieve the membership standard to be turned down by the club. 申请工作人员对这些申请会员的用户资料进行了快速的初审,从提交的资料上看,符合标准的一共有651人,其他人基本上都是因为车型达不到入会标准而被俱乐部婉拒。 Achieves the standard these 651 people, needs to arrive at Yanjing, accept the reexamination the car(riage) in club race track completely, but even so, in two days of time that the reexamination starts, more than 300 people drove to arrive at the scene to participate in the reexamination. 达到标准的这651人,全部需要将车开到燕京、在俱乐部赛车场接受复审,不过即便如此,在复审开始的两天时间里,就有300多人驾车来到了现场参加复审。 The reexamination flow is actually very simple, is mainly checks the applicant and they conforms to the membership requirements the race car, the definite person and vehicle owner are the same people, confirmed that the car(riage) has the regular procedure, even adopted the reexamination. 复审的流程其实很简单,主要是核对申请人与他们符合入会资格的跑车,确定人和车主是同一个人,确认车有正规手续,就算是通过了复审。 Can swipe the card the payment through the applicant of reexamination at the scene, at present the S club has not opened multistage members to choose for the applicant, all members do not grade, every year membership dues are RMB 100,000 Yuan. 通过复审的申请者可以在现场刷卡缴费,目前s俱乐部还没有开放多级会员供申请者选择,所有的会员不分级,每年的会费为人民币十万元整。 100,000 Yuan price is not low, but to these buys various insurances at least to need to spend 60,000-70,000 for the race car every year and even more, therefore this price to everyone is not considered as that anything bears. 十万元的价格不低,但是对这些每年给跑车买各种保险都至少要花个六七万甚至更多,所以这个价位对所有人都不算是什么负担。 Moreover the most important thing is, the membership dues of S club are not the pure membership dues, but contained and other user expenses of volume, in other words, the club in the following year, will be the member will provide the value 100,000 membership services, naturally in this process, the club will also give itself to reserve enough profit, the profit margin that after all the high end will spend was quite high. 而且最重要的是,s俱乐部的会费不是单纯的会费,而是包含了等额的用户消费,也就是说,俱乐部会在接下来的一年时间内,为会员提供价值10万的会员服务,当然在这个过程中,俱乐部本身也会给自己预留足够的利润,毕竟高端消费的利润率本来就比较高。 Service of this price as well as correspondence, to these two generations unusual over value, therefore through 279 people of reexamination, without any exception paid the membership dues at the scene completely, officially becomes the member in S club. 这个价位以及对应的服务,对这些二代来说已经非常超值了,所以通过复审的279人,无一例外的全部在现场缴纳了会费,正式成为s俱乐部的会员。 But in joining a society by payment collection place, is the donation place of Veterans Don't Die charity foundation, after the user officially becomes the member, can directly for „Veterans Don't Die charity foundation” donation. 而在入会缴费的收款处旁边的,就是老兵不死慈善基金会的捐款处,用户正式成为会员之后,就可以直接为“老兵不死慈善基金会”捐款。 To further satisfy these people's pursue to the reputation/honorary, Li Mu resorted to the small method, he made Liu Xinying coordinate a fully-armed motion picture team especially, coming stayed at a selected place, conducts the entire journey with the racket. 为了进一步满足这些人对名誉的追求,李牧耍了一点小手段,他特地让刘新颖协调了一支全副武装的摄制组,过来现场蹲点,进行全程跟拍。 After all the member of each payment membership dues, must pass through the donation stage of Veterans Don't Die foundation, by donation stage the first team production personnel builds the long spear/gun short artillery to video uninterruptedly, this will make the person who these want to donate money , the subconsciousness are more , will let the person who these that contributes do not want to donate money, cannot support the influence of face as well as sheep effect, changes the idea, to decide to donate money. 毕竟每一个缴纳会费的会员,都必须要经过老兵不死基金会的捐款台,捐款台旁边一队摄制人员架起了长枪短炮正在不间断摄录,这会让那些本来就想捐款的人,下意识想要捐的更多,也会让那些原本没想捐款的人,也架不住面子以及群羊效应的影响,改变想法、决定捐款。 What is most interesting, in this will also place an interview link specially, scene female Host will interview to the member of Veterans Don't Die charity foundation donation to each, and explicitly indicated to it in the interview, these interview videos will enter in the Veterans Don't Die charity foundation's future national promotional film by the editing, this gave the potential impact that everyone brought is also bigger. 最有意思的是,这里面还专门安插了一个采访环节,现场有一个女主持人会对每一位给老兵不死慈善基金会捐款的会员进行采访,并且在采访中向其明确表示,这些采访视频将会被剪辑进老兵不死慈善基金会未来的全国宣传片里,这给所有人带来的潜在影响也就更大了。 Li Mu made internet to do for a long time, studied the product the skill to be especially deep, what induction very clear added on to him in the product deeply, can affect the habit of user subtly, was just like in the WeChat red packet „put together luck at games of chance red packet” to be the same, so long as increased an amount immediately function in dice game package of processes, can stimulate among the users the entertainment, to compete, the mentality of competition enormously, thus made the user give crowd of red packages the behavior probability how much to increase and make the user sending the red packet and dice game package regards a new-style entertainment. 李牧做互联网做久了,研究产品的功力格外深厚,深厚到他很清楚在产品中加上什么样的诱导,能够潜移默化的影响用户的使用习惯,就好比微信红包里的“拼手气红包”一样,只要在抢红包的过程中增加一个金额随即的功能,就能极大的刺激用户之间娱乐、攀比、竞争的心态,从而让用户发群红包的行为概率几何倍增加、让用户把发红包、抢红包当成一项新式娱乐。 Li Mu increases a motion picture team to come, also because has this depth to estimate the user psychology at heart the thought that the members in all S clubs had not realized, Li Mu dug a pit to oneself, wrapped more offerings from own pocket. 李牧增加一个摄制组进来,也正是因为心里有这种深度揣摩用户心理的思维,所有s俱乐部的会员都没有意识到,李牧给自己挖了一个坑,从自己的口袋里套走了更多的善款。 The upsurge of membership continued five days of time, these in five days, the S club altogether increased 454 formal members, absorbs membership dues 45.4 million Yuan RMB, this to Li Mu, to Chen Ze and to the entire S club, is a far ultra expected report card, but, those who let Li Mu didn't expect is, the S club member accumulates to the donation of Veterans Don't Die charity foundation, achieved unexpectedly 入会的热潮持续了五天时间,这五天里,s俱乐部一共增加了454名正式会员,吸纳会费4540万元人民币,这对李牧、对陈泽、对整个s俱乐部来说,都是一份远超预期的成绩单,但是,更让李牧没想到的是,s俱乐部会员累积向老兵不死慈善基金会的捐款金额,竟然达到了 Those who come as a surprise to Li Mu is, 454 formal members are the aggregate amounts of Veterans Don't Die charity foundation donation, achieved astonishingly 86 million! 出乎李牧预料的是,454名正式会员为老兵不死慈善基金会捐款的总金额,达到了惊人的8600万！
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