RINAPE :: Volume #13

#1256: Calculates that the general ledger rather than calculates the tip

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Chatted and performance-to-price ratio of service industry, Li Mu impression most profound was the seabed fishes. 聊及服务行业的性价比,李牧印象最深刻的就是海底捞。 If mentioned the flavor, the seabed fished to be not necessarily able in the hot pot to achieve first five internally ; 如果说起味道,海底捞未必能在国内火锅店里做到前五; If mentioned the price, the seabed fished the average per person 100-200 consumption levels, internally the hot pot restaurant and catering industry could also be absolutely above-average ; 如果说起价格,海底捞人均100-200的消费水平,在国内火锅餐饮行业也绝对算得上是中等偏上; However the seabed fishes has a super awesome ability, this ability is: Opens one fire one. 但是海底捞就是有一种超级牛逼的能力,这种能力就是:开一家火一家。 Why the seabed fishes will have lets all dining enterprise long-awaited superpowers like this, in the final analysis is the article of erupts performance-to-price ratio. 海底捞为什么会有这样让所有餐饮企业梦寐以求的超能力,说到底就是大作性价比的文章。 He knows that oneself price does not occupy superiorly, knows that own flavor does not occupy superiorly, therefore through promoting product control , to promote serves to promote the pinnacle own performance-to-price ratio. 他知道自己的价格不占优,也知道自己的味道不那么占优,所以就通过提升品控、提升服务来把自己的性价比提升到极致。 The chain dining of Chinese meal is difficult to do, is once because opened the chain store, is very difficult to control the issue to complete, most Chinese meals depend upon the chef, a chef flavor, two same shops, same menu and same food, but the difference of chef will cause the huge difference on flavor, if a chain enterprise is unable to maintain the unification in the flavor, then has lost in the start. 中餐的连锁餐饮之所以难做,是因为一旦开了连锁店,就很难把品控问题做好,大部分中餐依靠厨师,一个厨师一个味道,两家一样的店,一样的菜单、一样的食材,但厨师的不同会导致味道上的天壤之别,如果一家连锁企业无法在味道上保持统一,那在起步就已经输了。 The seabed fishes in this point controlled achieved the pinnacle, first was all fire hotpot material unification manufactures, in other words, across the country seabed fished the fire hotpot material of shop front use, and blending flavors seasonings were a formula and a flow observe the strict industrial regular mass production completely, in this regard, the flavor disparity almost reduced unable to detect. 海底捞在这一点上的品控可谓是做到了极致,首先是所有的火锅底料统一制作,也就是说,全国各地海底捞店面使用的火锅底料,以及调味小料全部都是一个配方、一个流程遵守严格的工业规则批量生产的,在这一点上,味道的差距几乎缩减到了无法察觉。 As for the food, the seabed fishes is also the uniform purchasing, China Haidilao Hotpot far apart, all food are the corporation unify to supply, after strict controls to check, will not present the mutton flavors of several shops to be different, or the cabbage flavor has the difference. 至于食材,海底捞也是统一采购,华夏天南地北的海底捞火锅店,所有的食材都是总公司统一供应的,经过严格的品控把关,绝不会出现几家店的羊肉味道不一样,或者白菜味道有差异。 Completed these points, controls has taken shape and ensure the hot pot of whole country the seabed fished can provide the same product ; 做好这几点,海底捞的品控就已经成型了,保证全国各地的火锅店都能提供同样的产品; In addition, Haidilao Hotpot good of service, simply it can be said that the model of national restaurant and catering industry. 除此之外,海底捞火锅的服务之好,简直可以说是全国餐饮行业的典范。 Service person's patient degree that to customer the seabed fishes, in the domestic restaurant and catering industry is extremely rare, moreover calculates that the general ledger rather than calculates the tip, so-called calculates the general ledger, those who is the seabed fish the pursue is the guest unit price, turns the stage rate/lead and overall profit margin like this big level data, therefore he will not buckle the detail, the guest who therefore he can wait for provides the free drink, snack and fruit, the guest who can dine provides the free side dish that brings on oneself, all for final big level data service. 海底捞的服务员对顾客的耐心程度,在国内的餐饮行业里极其少见,而且非常会算总账而不是算小账,所谓算总账,就是海底捞追求的是客单价、翻台率以及整体利润率这样的大层面数据,所以他不会往死里扣细节,所以他可以给等待的客人提供免费的饮料、小食和水果,可以给就餐的客人提供自取的免费小菜,所有的一切都是为了最后的大层面数据服务。 But calculates the tip restaurant and catering industry is different, such enterprise or hotel, what pursue is saving all affairs big or small, thinks will provide the free between-meal snack, drink and fruit for each customer may cause the cost of each customer to increase 2-3 Yuan, on anxiety almost soon died, then wielded on the big hand, cuts ; Thinks in the summer the air conditioning opens full can increase the electrical bill disbursement, therefore the big hand wields, later is less than 38 degrees the air conditioning ; Good point throwaway chopsticks one five hair, most small advantage only needs five points, therefore the big hand wields again, with most small advantage ; Tudou cooks the beef to sell 38 Yuan, inside used the value three Yuan beef, thinks the anxiety, therefore cuts to two...... 但很多算小账的餐饮行业则不一样,这样的企业或者饭店,追求的是事无巨细的节省,一想到为每一个顾客提供免费的零食、饮料和水果可能会导致每个顾客的成本增加2-3元,就肉疼的几乎快要死去,然后就大手一挥,砍了;一想到夏天空调开得太足会增加电费支出,于是大手一挥,以后不到三十八度不开空调;好点的一次性筷子一副五毛,最便宜的只需要五分,于是大手再一挥,用最便宜的;一份土豆炖牛肉卖38块钱,里面用了价值三块钱的牛肉,想想还是肉疼,于是砍到两块…… Therefore many dining enterprises and hotels, in calculating the process of tip die oneself unceasingly, the service is getting more and more bad, flavor to be getting more and more bad, weight/quantity to be getting fewer and fewer, price to be getting higher and higher, the customer can go to be fishy repeatedly, dares to say not a rare old customer except for the tourist scenic zone, if other dining enterprises cannot preserve the old customer, the result dies inevitably. 所以很多餐饮企业、饭店,就是在算小账的过程中不断把自己算死,服务越来越差、味道越来越差、分量越来越少、价格越来越高,顾客能反复去还有鬼了,除了旅游景区敢说一句不稀罕老顾客,其他的餐饮企业如果留存不住老顾客,结局必然是死。 To a certain extent, the express industry actually is also same. 某种程度上来说,快递行业其实也是一样。 Li Mu wants to pursue, fishes like the seabed calculates the general ledger, making the consumer feel in the performance-to-price ratio, not only the reduction price constantly, lets them like the service that chasing the seabed fishes, hounds express the demand in service. 李牧想要追求的,就是像海底捞那样去算总账,让消费者感受到性价比中,不只是一味的降低价格,让他们像追捧海底捞的服务那样,也去追捧快递在服务方面的需求。 Therefore, Li Mu said to Brother Liu: „Develops the low-end product, to further pull down a market terminal price point, another point, needs the Senior Brother your together landing.” 于是,李牧对刘师兄说:“开发低端产品、进一步压低市场终端价格只是其中一点,另外还有一点,需要师兄你一起落地。” Brother Liu hastily said: „You said although, I.” 刘师兄急忙说道:“你尽管说,我记着呢。” Li Mu said: „Another point, is we must further step up our grades of service, as well as consumer's service experience, for example, conducts the job training of system to our express personnel, lets them gathers express sends express, incomparably achieves to come to serve, moreover must give the user the best service, polite and thorough, sympathizes, user-friendly is the professional competence that before us the teams demand has.” 李牧说:“另外一点,就是我们必须要进一步提升我们的服务质量,以及消费者的服务体验,比如,对我们的一线快递人员进行系统化的职业培训,让他们无论是收取快递还是派送快递,都无比做到上门服务,而且都务必要给用户最好的服务,客气、周到、体贴、人性化都是我们前端人员需要具备的专业素质。” „In addition, we must strengthen user's experience through the technological means that for example, we can develop the function that online orders, making the user who sends a demand order, delivery man to come to gather in website directly, then us demonstrated that optimizes to the logistics information of user, further strengthens them when using our logistics management system inquires the express experience.” “除此之外,我们还要通过技术手段增强用户的体验,例如,我们可以开发一个线上下单的功能,让有发件需求的用户直接在网站下单、快递员上门收取,然后再把我们展示给用户的物流信息优化一下,进一步增强他们在使用我们物流管理系统查询快递时的体验。” Brother Liu had not known about the internet technology and product, heard Li Mu to say must optimize system, he somewhat could not find out the mind, self-ridiculed saying: „To be honest, I contact the internet time to be insufficient, to touches the technical point thing to understand truly insufficiently many, in me currently speaking, our set of system already in industry powerful was somewhat abnormal, therefore I cannot find out the method that anything optimizes all of a sudden.” 刘师兄对互联网技术和产品还不是非常了解,听闻李牧说要优化系统,他有些摸不清头脑,自嘲道:“说实话,我接触互联网的时间还不够,对真正触及技术层面的东西懂得不够多,在我目前来看,我们这套系统已经在行业内强大的有些变态了,所以我一下子也想不出什么优化的方法。” Saying, Brother Liu looks to Li Mu, said: „You, since said that I think that you did certainly have the concrete idea?” 说着,刘师兄看向李牧,道:“你既然这么说了,我想你一定有具体的想法了吧？” Li Mu said: „I have the idea, the aspect that but this idea whole involves are many, therefore I did not determine whether currently has condition landing.” 李牧说:“我有想法,但是这个想法整体牵扯的方面较多,所以我不确定目前是否有条件落地。” Teacher Lei hastily said: „Chief Li, or I call Xudong, making him come now, we leave in any case also nearly, the dozen minutes came.” 雷教主急忙说道:“李总,要不我给旭东打个电话,让他现在过来一趟,反正咱们离得也近,十几分钟就过来了。” Li Mu thinks, at present the overall research and development of software hardware are Fang Xudong are being responsible, looks to chat well necessary also him, the present thought is happen to clear, hurries to transmit to him, making him think means landing as soon as possible. 李牧一想,眼下软件硬件的整体研发都是方旭东在负责,把他找过来好好聊聊也是有必要的,正好自己现在的思维清晰,赶紧传达给他,让他尽快想办法落地。 Therefore, Li Mu said to Teacher Lei: „Calls Xudong, making him come, makes him give me to have a person who while convenient understands the hardware!” 于是,李牧对雷教主说:“给旭东打电话,让他过来吧,顺便让他给我带一个懂硬件的人！” ...... …… After 15 minutes, Fang Xudong catches up hurriedly, comes with him together, two Li Mu have not seen man, the age seems like in 30 years old high and low, each wears the thick eyeglasses for myopia, full sciences and engineering's male aura. 十五分钟后,方旭东匆忙赶来,跟他一起过来的,还有两个李牧没有见过的男人,年纪看起来都在三十岁上下,各个都戴着厚厚的近视镜,十足的理工科男的气息。 Three people come, Fang Xudong then hastily greeted with Li Mu, says with a smile: „Chief Li, I had the day not to see you, I have also waited for you to inculcate some more advanced thought to me.” 三人进来,方旭东便急忙跟李牧打招呼,笑道:“李总,我可是有日子没见你了,我还一直等着你给我灌输一些更超前的思想呢。” Li Mu said with a smile: „Quite was recently busy, said again your business whole combs unusual is good, later the advanced thought is best is you takes.” 李牧笑道:“最近比较忙,再说你这块业务整体梳理的非常好,以后超前的思想最好是你们自己拿出来。” Fang Xudong nods, briefed two humanity: „Chief Li, I give you to introduce, these two are the senior engineers in our hardware laboratory.” 方旭东点点头,介绍起身边两人道:“李总,我给你介绍一下,这两位是咱们硬件实验室的高级工程师。” Then, Fang Xudong points at the right hand thin and tall saying: „This is Luo Xin, three months ago comes out from i Boss m, at present is the senior expert here commercial server.” 说罢,方旭东指着右手边瘦高个说道:“这位是罗鑫,三个月前从ibm出来的,目前是我们这边商用服务器方面的资深专家。” Luo Xin hear of Fang Xudong introduced itself, hastily went forward one step, reached out Li Mu, said: „Chief Li hello, I by you in the impel that Harvard spoke, decided to return to homeland to develop, after allying Muye Science and Technology, officially I understood that your overseas Talent return plan, admired your foresight , was extremely honored to become one in this plan!” 罗鑫听方旭东介绍完自己,急忙上前一步,向李牧伸出手来,说:“李总您好,我是受您在哈佛演讲的感召,决定回国发展的,正式加盟牧野科技之后我才了解到您的海外人才回流计划,非常佩服您的远见,也非常荣幸能够成为这个计划中的一员！” Li Mu shakes hand with him, said: „Hopes that we give your opportunity, is better than your foreign opportunity.” 李牧与他握了握手,说:“希望我们给你的机会,比你在国外的机会更好。” Luo Xin nods earnestly, said: „Compared with is much better externally, my parents oppose me to return to homeland at first very much, because I am the child of immigration, was born when US (America), the parents are young through immigration US (America), they thought diligently oneself spent to arrive at US (America), raise the next generation when US (America) for a lifetime, didn't expect their next generations actually gave up the US (America) environment that they tried hard to strive , the choice returns to they came at first place, when they understood the Muye Science and Technology situation, as well as after your Talent return planned, they supported me to return to homeland to develop.” 罗鑫认真点点头,说:“比在国外要好很多,我父母起初很反对我回国,因为我是移民的孩子,在美国出生,父母年轻时通过努力移民美国,他们觉得自己花了一辈子才到了美国、在美国养育了下一代,没想到他们的下一代却放弃了他们努力争取来的美国环境,选择回到他们最初来时的地方,不过当他们了解了牧野科技的情况,以及您的这个人才回流计划之后,他们都非常支持我回国来发展。” Li Mu happily said: „This is I most desired result, thanked your trust, believes that the Muye Science and Technology future will certainly not disappoint you.” 李牧欣慰的说:“这就是我最希望看到的结果,感谢你的信任,相信牧野科技的未来一定不会让你失望。” At this time, Fang Xudong also introduced that another had the slightly fat engineer slightly, said: „Chief Li, this is Hu Bo, the wave guide comes out, the senior Instant Messenger expert, once rejected the high salary of Nokia, has hoped can make a model of the world -class China product.” 这时候,方旭东又介绍起了另外一位稍微有些微胖的工程师,道:“李总,这位是胡博,波导出来的,资深的通讯专家,曾经拒绝了诺基亚的高薪,一直希望能够做出一款世界级的华夏产品。” Li Mu hears, the eyebrow selects, reaches out on own initiative Hu Bo, said joyfully: „Today I most think bumps the new demand with the Instant Messenger expert, didn't expect also really has such talent!” 李牧听闻,眉毛一挑,主动向胡博伸出手去,欣喜的说:“我今天最想的就是跟通讯专家碰一碰新的需求,没想到还真有这样的人才！” One hear of Li Mu have the new demand to bump, Fang Xudong and two hastily enters the condition, puts out the pen and small book, is waiting for the Li Mu opens the mouth. 一听李牧有新需求要碰,方旭东和其他两人急忙进入状态,一个个拿出笔和小本子,等着李牧开口。 Li Mu invited everyone to fight in the small conference room in office next door, after everyone sat down, Li Mu then said: „I want to further promote our logistics management system functionality, these new ideas not only will adjust our system, will also involve the issues on some hardware.” 李牧邀请大家转战到了办公室隔壁的小会议室,待大家都坐下之后,李牧这才说道:“我想进一步提升我们物流管理系统的功能性,这些新的想法不但会对我们的系统进行调整,还会牵扯到一些硬件上的问题。” Fang Xudong said: „Chief Li you tell us in detail, making us first make a judgment and estimate.” 方旭东道:“李总你详细跟我们说一说,让我们先做个判断和预估。” „Good.” Li Mu nods, said: „First, I hope that can research and develop the hardware device that one set of gps and gp as well as RF technology these three functions unite, this equipment must with all our express big package even container matching of pack, probably conduct the serial number to these equipment in the future, then records their information on the server, the equipment meets real-time transmits its gps positional information through the gp data to the server, our servers must conduct to these information track and renew promptly, as the matter stands, we can monitor each pack express big package, and real-time position of container, renews it to all packages in simultaneously the logistics progress information of small package., In other words, we must make the user real-time notice where its express is.” “好。”李牧点点头,道:“首先,我希望能够研发一套gps和gp以及射频技术这三个功能合一的硬件设备,这个设备将来要跟我们所有打包的快递大包裹甚至集装箱搭配,要给这些设备进行编号,然后在服务器上记录它们的信息,设备会实时通过gp数据向服务器传输它的gps位置信息,我们的服务器要对这些信息进行及时跟踪和更新,这样一来,我们就能监控每一个打包快递大包裹,以及集装箱的实时位置,同时把它更新至所有包裹内小包裹的物流进展信息中,也就是说,我们要让用户实时看到它的快递在哪。” „Next, I hope the mobile handset hardware that develops one set of gps and gp and scan code spear/gun three functions unites, provides to our front delivery man, they before conducting to wrap the delivery, scans one time all packages with this set of equipment, the position of his mobile termination through this set of equipment real-time update the server, enabling our users to see their express, when starts to deliver, where was brought, to have many to their family/home by the delivery man far, if express receives and signs, will sweep again one time, the system backstage on will receive this information automatically, then on system prompt. Changes to the express condition has received and signed.” “其次,我希望开发一套gps和gp以及扫码枪三个功能合一的移动手持硬件,配备给我们的前端快递员,他们在进行包裹投递之前,用这套设备把所有的包裹扫描一次,他移动终端的位置就会通过这套设备实时更新到服务器,让我们的用户可以看到他们的快递在开始投递的时候,被快递员带着到了哪里、离他们家还有多远,如果快递签收,再扫一次,系统后台就会自动收到这个信息,然后在系统上及时将快递状态改为已签收。”
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