RINAPE :: Volume #13

#1233: Trademark and commercialization

LNMTL needs user funding to survive Read More

Wei Lan cannot understand Li Mu to be accepted his knee by oneself is what intention, but thinks slightly, then can guess correctly Li Mu to praise itself, therefore she blinks, said: „I do not show off the cleverness in trivial matters to make you praise me to come, I said this, but was explaining to you why I estimate your project 20 years to need 550 million funds to maintain.” 蔚澜听不懂李牧让自己收下他的膝盖是什么用意,但稍微一想,便能猜出李牧是在夸赞自己,于是她眨了眨眼,道:“我可不是显摆小聪明让你夸我来的,我说这个,只是在跟你解释,为什么我估算你这个项目20年需要5.5亿资金来维持。” Li Mu nods again and again, the approval said: „This algorithm is very scientific, five hundred million 50 million digit should be also quite accurate, I thought that this number should quite be close, 20 years five hundred million 50 million, sounding are not very many.” 李牧连连点头,赞同的说:“这个算法很科学,五亿五千万的数字应该也比较准确,我觉得这个数字应该是比较接近的,20年五亿五千万,听起来也不是非常多。” Wei Lan purses the lips, said earnestly: „Dear, you left were too optimistic, because a lot you, no matter by, one cannot part, draw an analogy by all means that you only gave these difficult veterans to provide the subsidy according to the rural per capita income, but they, if fell ill? They do not have the health insurance, fell ill found your foundation, you managed no matter? If the manages, this is 50-60 years of old person of 20,000 from the battlefield, this partially can have the big expense, no one can guarantee . Moreover, if will be the widowed senior citizen will spend one's last years in the future normally, no one will make the funeral arrangement, what to do? Does your charitable foundation need to manage? If must manage, that this future is very big expense disbursement.” 蔚澜抿了抿嘴,认真的说:“亲爱的,你别太乐观了,因为很多事情你不管则以,一管就不能只管一部分,打个比方,你只给这些困难的老兵按照农村人均收入发放补助,但是他们如果生病了呢？他们没有医保,生病了找到你这个基金会,你管还是不管？如果管,这可是两万个从战场上下来50-60年的老人,这部分会产生多大的费用,谁都不敢保证,而且,如果是孤寡老人将来正常终老,没有人料理后事,怎么办？你的这个慈善基金要不要管？如果要管,那这将来还是很大的费用支出。” Saying, Wei Lan is also adding: „Person are this, you as the public figure, a lot you do not do, what everyone will instead not say, but you did, if only achieves the 7-8 ten points, possibly instead annoys the infamy to oneself, you said that is?” 说着,蔚澜又补充道:“人都是这样的,你作为公众人物,很多事情你不做,大家反而不会说什么,但你做了,如果只做到七八十分,可能反而给自己惹来骂名,你说是不是？” Li Mu nods, Wei Lan said right, moral kidnapping is the people the matter that likes handling, if oneself really with do not count the cost the bold way to make the charity, then quick will have lots of people to have the charity project to ask itself to ask for money , does not give, very possibly rejected person turns the head to scold. 李牧点了点头,蔚澜说的没错,道德绑架一直是人民群众非常喜欢做的事情,如果自己真的用不计成本的豪放方式去做慈善,那么很快就会有大量的人带着慈善项目来找自己伸手要钱,给,是给不过来的,不给,很可能被拒绝的人转过头来就要开骂。 But in view of the aid of these 80-90 years old old people, cannot give certain living expenses inevitably, the best solution is difficult the veteran to these to conduct all -around aid, after all by their contribution to this nationality, this nationality has enough necessity to return nurturing to parents them, to enable they only remaining remaining years of life now to console. 而针对这些八九十岁的老人的援助,必然不能只是给予一定的生活费,最好的解决方案就是对那些又困难的老兵进行全方位的援助,毕竟以他们对这个民族的贡献,这个民族如今有足够的必要去反哺他们、让他们仅剩下的余生可以有所慰藉。 However, once must rise to this level, must be the whole society pools brains and brawn jointly completes, like the Project Hope, this charity project whole society tries hard to have possibility very good realization together, otherwise by any personal ability, not possible to haunch. 但是,一旦要上升到这个层面,就必须得是全社会群策群力共同来完成,就像希望工程,这种慈善项目只有全社会共同努力才有可能很好的实现,否则以任何个人能力,都不可能支撑得起。 When the Li Mu careful ponder issue, Wei Lan reminded: „Your 3321, you in Taobao are the charitable auction that End Child Social Abuse Foundation makes, these are very good charitable ways, making it be able to be self-sufficient, or has the sustainable source of funds, I thought that the project of veteran, you can also operate with this means.” 就在李牧仔细思考问题的时候,蔚澜提醒道:“你的3321、你在淘宝为护苗基金做的义拍,这些都是非常好的慈善方式,让它能够自给自足,或者拥有可持续的资金来源,我觉得老兵的这个项目,你也可以用这种办法去运作。” Li Mu sighed: „This project is like End Child Social Abuse Foundation, is actually the projects of pure investment, like 3321, cannot let student make money at the same time gives the platform to save the charity fund . Moreover, the End Child Social Abuse Foundation overall scale wants to be smaller relatively.” 李牧感叹道:“这个项目跟护苗基金一样,其实都是纯投入的项目,不像3321,可以让学生自己赚钱的同时给平台积攒慈善资金,而且,护苗基金的整体规模相对要小很多。” Saying, Li Mu was also saying: „A moment ago you said is very reasonable, these veterans are the heroes of nationality, the true safeguard is not only one person of one year the living cost allowances of two thousand Yuan, but gives their worry-free life and health body, enough concern and society approves, even after death, must help them handle, to be laid to rest the later generation, the fund scale in this case, needs is much greater than that number that obtained a moment ago, truly was thinks well.” 说着,李牧又道:“你刚才说的很有道理,这些老兵都是民族的功臣,真正的保障绝不只是一人一年两千块钱的生活补助,而是给他们无忧的生活、健康的身体、足够的关爱以及社会认可,哪怕去世之后也要帮助他们把后世操办好、入土为安,这样的话,所需要的资金规模远大于刚才得到的那个数字,确实是得好好想想了。” Wei Lan thinks, said: „I felt, if possible, not only need make the whole society pay attention to this public welfare activities, but must make the status of veteran obtain the high approval in the entire society, then its trademark and commercialization, with all has the department and business of relations with the veteran birth and death again.” 蔚澜想了想,说:“我觉得,如果可以的话,不但要让全社会关注这个公益活动,还要让老兵的身份在整个社会得到高度的认可,然后把它商标化、商业化,再与所有与老兵生老病死有关系的部门、企业合作。” „Said in detail.” “详细说说。” Wei Lan explained: „Drew an analogy, the Veterans Don't Die public welfare project in the country internal heat, had the sufficient heat degree, then Veterans Don't Die trademark also on fire, after trademark fire, we must set up us the authority in this aspect, must achieve the veteran who we recognized, degree that the whole society approved, then we can with the hospital, home for the elderly and big life supermarket across the country even be the cemetery tomb cooperation, we will give their special authentication and corresponding commercial promotion resources, the veteran certain margin of preference of but they must recognize to us.” 蔚澜解释道:“打个比方,老兵不死的公益项目在国内火了,具备了足够的热度,那么老兵不死的商标也就火了,商标火起来之后,我们还要树立起我们在这方面的权威,务必要达到我们认定的老兵,全社会都认可的程度,然后我们就可以跟全国各地的医院、养老院、大型生活超市甚至是陵园墓地合作,我们将给予他们专门的认证以及相应的商业推广资源,但他们必须要给我们认定的老兵一定的优惠幅度。” „Draws an analogy, if Wal-Mart or Carrefour or other big supermarket chains are willing to work with us, so long as they are willing to give the veteran who we authenticate 500 Yuan per month per person or in other quotas the preferential benefits of shopping 50% discount, make the veterans buy the rice flour cooking oil to save part of money, then we allow them to use ‚Veterans Don't Die assigns cooperative enterprise’ title ; The hospital is also same, without veteran of health insurance is hospitalized because of the sickness, they can give certain scope the treatment cost to reduce, then it is our assigning cooperation hospital, if there is a middle and old aged apparel brand to be willing to support the veteran the clothing, it can also use Veterans Don't Die the trademark, generally speaking is we to all enterprise openness and cooperation entrances, moreover lowers the cooperation threshold, in this case, the enterprise is profitable, the enthusiasm certainly will also promote much.” “打个比方,如果沃尔玛或者家乐福或者其他的大型连锁超市愿意跟我们合作,只要他们愿意给予我们认证的老兵每人每月500元或者其他额度内购物五折的优惠福利、让老兵们买米面粮油可以节省一部分钱,那么我们就允许他们使用‘老兵不死指定合作企业’的title;医院也是一样,如果没有医保的老兵本人因病住院,他们可以给予一定幅度的治疗费用减免,那它就是我们的指定合作医院,如果有中老年服装品牌愿意赞助老兵衣物,它也可以使用老兵不死的这个商标,总体来说就是我们面向所有企业开放合作入口,而且降低合作门槛,这样的话,企业有利可图,积极性一定也会提升不少。” Li Mu pleasantly surprised sits to set out, hit a sound to refer to: „This idea is good, only then the commercialization is reasonably also most long-time operational mode, so long as we make the Veterans Don't Die heat degree and popularity, naturally the big piles want to rub the heat degree, when the time comes directly conducted the business to cooperate with them.” 李牧惊喜的坐起身来,打了个响指:“这个主意好,只有商业化才是最合理也最长久的运作方式,我们只要把老兵不死的自身热度和知名度做起来,自然会有一大堆想来蹭热度的,到时候就直接跟他们进行商业合作了。” Then, Li Mu looks at Wei Lan said: „You are really in all women who I run into, most intelligent and business-savviest!” 说罢,李牧看着蔚澜称赞道:“你真是我遇到的所有女人里,最聪明、最有商业头脑的一个！” Wei Lan said with a laugh: „Without you said is so good, but should also be good.” 蔚澜笑着说:“没你说的那么好,不过应该也算是不错了。” „That simply was good! Not only helps me be more perfect, but also solved very major problem that this idea combs!” “那简直是太不错了！不但帮我把这个构思梳理的更加完善,而且还解决了很大的问题！” Wei Lan white/shell Chiqing bit the lower lip, in the eye was saying lovingly: „Helped your so many, how do you want to reward me?” 蔚澜贝齿轻咬着下唇,眼中含情的说:“帮了你这么多,那你要怎么奖励我？” Badly a Li Mu face smiles is staring at Wei Lan, several seconds have not spoken, later suddenly put out a hand to drag into the bosom her, then turns over/stands up its pressure under the body, cheap said: „The words that you want to reward, I can only go all out tonight......” 李牧一脸坏笑的盯着蔚澜,数秒钟没有说话,随后忽然伸手将她拉入怀中,紧接着便一个翻身将其压在身下,贱兮兮的说:“你想要奖励的话,那我今晚只能多卖卖力气了……” ...... …… Chen Ze has will not have seen Li Mu in a long time, this Li Mu comes back to make him to meet from US (America) next day immediately, lets Chen Ze some feelings of feeling extremely flattered. 陈泽已经有相当长一段时间没有见过李牧了,这次李牧从美国回来第二天就立刻约他见面,让陈泽都有些受宠若惊的感觉。 although does not know that Li Mu asks itself to have anything, but Chen Ze has a matter to wait to communicate with Li Mu actually, when therefore Li Mu said offer meeting place, he then proposed that drives to meet Li Mu to Ziyun Mountain Villa on own initiative. 虽然不知道李牧找自己有什么事,但陈泽倒是有件事一直等着跟李牧沟通,于是当李牧说要约个见面地点的时候,他便提出主动开车到紫云山庄接李牧。 Li Mu sits Chen Ze Audi A6, he drove directly drawing on Li Mu five points, said to him: „You had anything to ask me to hurry to say now, later I lead you to have a look at our racetrack current progress situation.” 李牧坐上陈泽的奥迪a6,他直接开车拉着李牧上了五环,对他说:“你有什么事找我现在就赶紧说,待会儿我带你去看看咱们赛道目前的进度情况。” Li Mu surprised asking: „Did racetrack complete?” 李牧惊讶的问:“赛道建成了？” Chen Ze exciting nod, said: „Was quick, the entire race track project I looked for several construction enterprises to work overtime to rush a job, the racetrack present main hardware has handled completely, was installing some racetrack equipment, the main building of our club was almost also about to be completed.” 陈泽兴奋的点了点头,说:“快了,整个赛车场的项目我找了好几家施工企业加班加点赶工,赛道现在的主要硬件已经完全搞定了,正在装一些赛道设备,咱们俱乐部的主体建筑也都差不多快落成了。” Li Mu said: „The words that thinks so, quick can be operational.” 李牧说:“那这么看的话,很快就能投入使用了。” Chen Ze un, said: „To continue the official competition, perhaps after must waits for to handle, submits international FIA to approve, but in less than 1-2 months, racetrack we can first use.” 陈泽嗯了一声,道:“想承接正式的比赛,恐怕还要等一切搞定之后,提交国际汽联验收,不过用不了1-2月,赛道这一块我们自己就可以先用起来了。” Li Mu said: „Like this, will start in the near future, China Super Car, the signboard of china-supercar-clu Boss supercar club lets out, first looks for some relations well, has the friend of race car to come, then creates the propaganda outward, attracts more members to come.” 李牧说:“这样,近期就开始着手,把csc,china-supercar-club超跑俱乐部的招牌放出去,先找一些关系不错的、有跑车的朋友进来,然后再对外做宣传,吸纳更多的会员进来。” Chen Ze nods, asked Li Mu: „We now the words that does the club, how to bind the membership in club? I must do a big club, but after our main buildings finished, must repair, it is estimated that about a half year can be operational.” 陈泽点了点头,问李牧:“我们现在把俱乐部搞起来的话,怎么维系俱乐部内的成员关系？我本来是要搞个大型的俱乐部,但咱们的主体建筑等完工之后还要进行装修,估计得半年左右才能投入使用。” Li Mu said: „This is very simple, these play the young people of race car, their public relations for the human relations, have your golden character signboard mostly, recruits some for example Boss Fayue Restaurant Li Tong and Lin Lin also to have that Cai Zhengmao such person who again turns over the car(riage), the influence of small group will come up quickly, after waiting for the scale, everyone can the racetrack play the car(riage), usually regards the foothold Fatty Wang sugarclu Boss, greeted with Fatty Wang, later made the China Super Car membership club the sugarclu Boss labor body shop directly, only then the member, and friend of member can spend to here, then the scale of entire club again upward. Proposes, looks for several activity plans to carry out the subject meeting frequently, then plans an outdoor activity, basically can the member club maintain.” 李牧说:“这个很简单,这些玩跑车的年轻人,他们的社交多半是为了人脉关系,有你这个金字招牌在,再吸收一些例如法悦餐厅老板李童、林琳还有倒腾车的那个蔡正茂这样的人,小团体的影响力很快就会上来,等成规模之后,大家可以到赛道玩车,平时就把王胖子的sugarclub当成据点,跟王胖子打个招呼,以后直接把sugarclub工体店做成csc的会员俱乐部,只有会员,以及会员的朋友才能到这里来消费,然后把整个俱乐部的档次再往上提一提,找几个活动策划经常搞搞主题聚会,然后再策划一点户外活动,基本上就能把俱乐部的会员维系起来了。” Saying, Li Mu was also saying: „Waits for six months later, our projects will finish, does our club by the racetrack directly, the race car sale of Cai Zhengmao, and race car maintenance, these install, China Super Car can become the amusement park of Yanjing these wealthy family juniors and government authorities juniors, when the time comes the influence of your circle comes out, I dare to vouch, even if these do not like two generations of race car, to join this club, becomes the member in this club, will run to buy a race car specially.” 说着,李牧又道:“等半年以后,咱们的工程全部完工,就直接在赛道旁边搞我们自己的俱乐部,还有蔡正茂的跑车销售,以及跑车维修保养,这些都装进来,csc就能成为燕京这些富家子弟、官家子弟的游乐场了,到时候你这个圈子的影响力一出来,我敢打包票,就算是那些不喜欢跑车的二代们,为了加入这个俱乐部、成为这个俱乐部的会员,都会跑去专门买一辆跑车。” Chen Ze gives the thumbs-up: „Or said that you most will play! If this club really gathers to come Yanjing these honored and popular young people together, the energy of implication is enormous, Yanjing these two generations have the innumerable small groups, but did not have a true big circle to be able them to be complete, or most people install, I thought that China Super Car absolutely is first.” 陈泽竖起大拇指:“要不说你最会玩呢！这个俱乐部如果真把燕京这些有头有脸的年轻人都汇聚到一起来,这其中蕴含的能量是极大的,燕京这些二代们有无数的小圈子,但还没有一个真正的大圈子能把他们全部,或者大部分人都装进来的,我觉得csc绝对是第一个。” Li Mu nods: „I also thought so.” 李牧点点头:“我也这么觉得。” Chen Ze said to Li Mu immediately with a smile: „Or your also entire does supercar join China Super Car?” 陈泽随即笑着对李牧说:“要不您老人家也整辆超跑加入一下csc呗？” Li Mu said with a smile: „Do I also want to participate?” 李牧笑道:“我也要参加吗？” Chen Ze said: „Now must discuss the influence, who can compared with resulting in you? If even you are our China Super Car member, this news passes on, influence on China Super Car big?” 陈泽说:“现在要论影响力,谁能比得过你？如果连你都是我们csc的会员,这消息一传出去,对csc的影响力得有多大？” Li Mu thinks, Chen Ze said but actually also right, this project had own stock, even if oneself do not join China Super Car, once in the future this club will establish, everyone knows oneself will occupy the stock the fact, with its this, was inferior oneself will still directly join to consider as finished, the project that oneself will invest, will participate in the club that will establish, oneself naturally must become the first group of members. 李牧一想,陈泽说的倒也没错,这个项目本来就有自己的股份,就算自己不加入csc,将来一旦这个俱乐部成立,大家还是会知道自己在其中占股的事实,与其这样,不如自己也直接加入进来算了,自己投资的项目、自己参与成立的俱乐部,自己当然要成为第一批会员。 Therefore, Li Mu said to Chen Ze: „Since this, I turn head look for Cai Zhengmao to decide a car(riage), our two were the China Super Car earliest first group of members.” 于是,李牧对陈泽说:“既然这样,那我回头就去找蔡正茂定辆车,咱们两个就是csc最早的第一批会员了。”
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