WhenMarkZuckerbergdiscovered, allandfaceBossookrelateddomain name, unexpectedlyearlyby the Li Muregistrationtime, hisinnermost feelings, histhreeviewscrashinthisflashself-confidentlyandevensimply.
当马克・扎克伯格发现,所有和facebook相关的域名,竟然都早被李牧注册的时候,他的内心、自信、甚至他的三观简直都在这一瞬间崩塌。Beforethis moment, Li MuinMarkin the Zuckerbergeye, is the beacon light, is the godfather, is the teacher, butafterthis moment, Li Muin his eyes, is the god, a truegod.
在这一刻之前,李牧在马克・扎克伯格眼里,是明灯、是教父、是导师,而在这一刻之后,李牧在他的眼中,就是神,一个真正的神。ButMarkZuckerberg, looks likethatSun Wukong in Buddhapalm, is unable to escapefromcovering of gods.
而马克・扎克伯格,就像是佛祖手心中的那个孙悟空,根本无法从神明的笼罩下逃脱。MarkZuckerberghas a dreamis impossibleto know,Li Muasrebirth, had long knownhisfuturedevelopment path, andahead of timesupposes the cardinterception, he seems like usedread the planto read outinnermost feelingsmostdeep placeto think, thereforeto the Li Mu'sshockis unable to describesimply.马克・扎克伯格做梦也不可能知道,李牧作为一个重生者,早就知道了他未来的发展道路,并且提前设卡拦截,他就像是被人用读心术读出了内心最深处的所想,因此对李牧的震惊简直无法描述。Mark after Zuckerbergusedlong time, adjustsfrom the shock, at hearttoLi Mualreadyfull of admiration that admires, askshim: „Chief Li, do youhavewithmysameproduct planning?”马克・扎克伯格用了良久之后才从震惊中调整过来,心里对李牧已经佩服的五体投地,开口问他:“李总,您是早就有了和我一样的产品规划吗?”Li Munod of unrestrained/no trace of politeness, said with a smile: „Ihave the faceBossookcreativity, butdid not have the time and energydoes, after allitto me, temporarily is also notone the project that worriesto launch, is onlymydidn't expect, wecanthinkunexpectedlygotogether, sinceyou have thisidea, Icanfeel relievedboldgaveyouto dothisproject.”李牧毫不客气的点了点头,笑道:“我早就有了facebook的创意,但是一直没有时间和精力去做,毕竟它对我来说,暂时还不是一个非常着急启动的项目,只是我没想到,咱们两个人竟然能想到一起去,既然你也有这个想法,那我就可以放心大胆的把这个项目交给你来做了。”IsMarkZuckerbergoriginalproject, in the Li Mumouth, thatmeaningbecamehisoriginalproject, thenheis authorizedthisprojecttoMarkagainZuckerbergdoes.
原本是马克・扎克伯格的原创项目,在李牧嘴里,那意思就成了他的原创项目,然后他再把这个项目授权给马克・扎克伯格来做。MarkZuckerberghad not actually felt that anyunusuality, on the contrary, heis quite affectedaboutLi Mu'sthisgenerous.马克・扎克伯格却没有感觉到任何的异常,相反,他对李牧的这种慷慨极为感动。Because, toMarkZuckerberg, hisonlyadvantageisto the idea of product, but, Li Mumisleadshiminto thinking, his onlyadvantagedoes not have the valuein front ofLi Mu's, Li Muhas moneyandhave the team, to have the resources, there is a productidea of faceBossook, in this case, Li Mu can definitely develop, does not absolutely needto give itselfthisprojectsuch a being wet behind the earsyoung man.
因为,对马克・扎克伯格来说,他唯一的优势就是对产品的构思,但是,李牧让他误以为,他这仅有的优势在李牧的面前也是毫无价值,李牧有钱、有团队、有资源,又有facebook的产品构思,这种情况下,李牧完全可以自己开发,根本没必要把这个项目交给自己这样一个乳臭未干的年轻小伙子。However, insituation that Li Mu can definitely do, but alsogaveMarkthisprojectZuckerberg, thisletsMarkZuckerberghad a mood of one who recognizes your worthat heart, heonlywantsto exhaustat this momentcompletesfaceBossookthisprojectfull power, repaysLi Mutoowngenerous.
但是,李牧完全可以自己干的情况下,还把这个项目给了马克・扎克伯格,这就让马克・扎克伯格心里有了一种士为知己者死的心情,他此刻只想用尽全力把facebook这个项目做好,来报答李牧对自己的慷慨。Therefore, MarkZuckerbergextremelyserioussaying: „Mr. Li, ifyoureallygivemethisproject, Itry certainlyto achievewellit!”
于是,马克・扎克伯格极其郑重的说道:“李先生,如果您真把这个项目交给我,我一定尽全力把它做到最好!”Li Munods: „After ok , faceBossookthisproject, had full authority and responsibilitybyyou!”李牧点点头:“ok,facebook这个项目以后就由你来全权负责了!”Then, Li Muejectedownoffer, said: „Before Idefer tome, givesyourestimate value, invests500ten thousandUSD, accounts for the faceBossook49%stocks, but, myalsorequest, isImustaccount for10%stockswithmyexteriorfund, similarly, myexteriorfoundationaccording to the estimate value, invests102ten thousandUSD, the remaining41%stocks, belong toyou.”
说罢,李牧抛出了自己的offer,道:“我还是按照我之前给你的估值,出资500万美元,占facebook49%的股份,但是,我还有一个要求,就是我要用我的外部基金来占10%的股份,同样,我的外部基金会按照估值,出资102万美元,剩下的41%股份,归你个人所有。”Mark the Zuckerberghearwas silly, dumbfoundedlooks atLi Mu: „Mr. Li, thisisyourproject, yourmoneyas well asyourdomain name, whyIcanattain such highstock......”马克・扎克伯格听傻了,目瞪口呆的看着李牧:“李先生,这是您的项目、您的钱以及您的域名,我凭什么能拿到这么高的股份……”This timeMarkZuckerberg, allproudandself-confidenthas basically submitted to Li Mucompletely, hewill no longer have regarded as a pioneer who nowtook the creativityto draw the investment, therefore41%stocksto him, highsomewhatscary.
这时候的马克・扎克伯格,所有的骄傲与自信基本上都已经完全臣服于李牧,他现在已经不再将自己视为一个拿着创意拉投资的创业者,所以41%的股份对他来说,高的有些吓人。Li Mu estimated that ifoneselfthis timeproposedMark the stockcompression of Zuckerbergto30%, he can also complyingwithout hesitation.李牧估计,如果自己这个时候提出把马克・扎克伯格的股份压缩到30%以内,他也会毫不犹豫的答应。HoweverLi Muhas not done that.
不过李牧没有这么做。Hedoes not wantfromMarkin the hand of Zuckerbergexploits the stock, hehopesoneselfcanhave the sufficientcontroltofuturefaceBossook, thiscanguarantee that faceBossookwill becomeownnextsuperproductin the future.
他不是想从马克・扎克伯格的手里剥削股份,他只是希望自己能够对未来的facebook有着足够的掌控力,这样才能保证facebook将来成为自己的下一个超级产品。MarkZuckerbergdoes not dareto accept41%stocks that Li Mugivesat first, becauseLi Muno longer conducts anydeflationtohissharefirmly, MarkZuckerbergthencomplied withLi Mu'soffergratefully.马克・扎克伯格起初不敢接受李牧给予的41%股份,但因为李牧坚决不再对他的份额进行任何缩减,马克・扎克伯格便感激涕零的答应了李牧的offer。Afterward, Li MustartswithMarkZuckerberg conducts a more thoroughdiscussion.
随后,李牧开始与马克・扎克伯格进行更加深入的商讨。Besides the assignment of stock, Li Mutakes the investor, manyotherdemands, howincludingensured that MarkZuckerbergties up in the projecttogether, as well ashowto guaranteeMarkZuckerbergpractical interests.
除了股份的分配之外,李牧作为投资人,还有许多其他的需求,包括如何确保马克・扎克伯格跟项目捆绑在一起,以及如何确保马克・扎克伯格的实际利益。First, MarkZuckerbergasperson in charge of project, mustpledge for fiveyearsnot to leavefaceBossookthisprojecton own initiative, buthis41%stockswill defer tofiveyearsand60months conducts cashesby stages.
首先,马克・扎克伯格作为项目的负责人,必须承诺五年内不主动离开facebook这个项目,而他的41%股份将按照五年、六十个月的时间进行分期兑付。In other words, every timetreatsinfaceBossookthisprojectenough for a month, MarkZuckerbergcanattain0.68% of stock, ifdid for tenmonthshe to walk, the stock that thenhetookactually, was only6.8%;
也就是说,每在facebook这个项目里待够一个月,马克・扎克伯格就可以拿到股份的0.68%,如果干了十个月他就想走,那么他实际拿到手的股份,只有6.8%;Next, MarkZuckerbergwantsto leavefaceBossookbeforefiveyears of expiration, the stock that thenhetakesactuallymay not the Freedom Travelpower, the Li Muindividual, and Li Muthreecompanyestablishfundshas the firstpurchasepower, andpurchase pricebyrecentfinancingestimate value;
其次,马克・扎克伯格在五年期满之前想要离开facebook,那么他实际拿到手的股份不可自由行权,李牧个人,以及李牧三家公司成立的基金有优先收购权,且收购价格按照最近一次融资的估值计算;Draws an analogy, ifMarkZuckerbergonlywaited for tenmonths to walk, butthesetenmonths of companieshave not conducted newround of financing, the stock that hetook was actually 6.8%, thenthis6.8%will defer to1020ten thousandUSDestimate valuesto cash to himat first, MarkZuckerberg can only takeabout70ten thousandUSDactually, otherstockswill be taken backby the companycompletely;
打个比方,如果马克・扎克伯格只待了十个月就想走,而这十个月公司又没有进行新一轮融资的话,他实际拿到手的股份是6.8%,那么这6.8%将按照最初1020万美元的估值给他兑现,马克・扎克伯格实际只能拿到手将近70万美元,其他的股份将全部被公司收回;Again, MarkZuckerbergcanattaincompletely41%stocksafterfiveyears of expiration, if there is financingdilution, his 41%alsodilutecompared with the same period;
再次,马克・扎克伯格在五年期满之后可以拿到全部41%的股份,如果这其中有融资稀释的话,他这41%也同比进行稀释;Finally, ifMarkZuckerbergwantsafter the stocktakescompletelyleavesfaceBossook, andthenfaceBossookhas not gone on the market, thenhisstockas beforewill first be purchasedbyLi Mu and Li Mu'sfund, the pricewill defer to the estimate value of recentfinancingto calculateas before;
最后,如果马克・扎克伯格想在股份全部拿到手之后离开facebook,并且当时的facebook还没有上市,那么他的股份将依旧由李牧以及李牧的基金优先收购,价格依旧按照最近一次融资的估值来计算;IffaceBossookhad gone on the marketat that time, thenMark the stock that Zuckerberghascanin the marketFreedom Travelpower, butas the shareholder, hemustbe responsible for the integral development of company, thereforehisstockcannotdisposablereduce the leveragecompletely, in order to avoidbrings the impact on the stock price, hisreduction must divide for fiveyearsto conduct, every yearcanreduce20%, naturallyhe can also chooseto continueto havenot to make the reduction.
如果当时facebook已经上市,那么马克・扎克伯格持有的股票就可以在市场自由行权,但是作为股东,他要对公司的整体发展负责,所以他的股份不能一次性全部减持套现、以免对公司股价带来冲击,他的减持也要分五年来进行,每年可以减持20%,当然他也可以选择继续持有而不做减持。Li MutoMarktheset of stock of Zuckerbergformulationobtains, the stipulation of leverageas well asreduction, basicallyconforms to the method of entire capital market, moreovertomostcapitalists, Li Mu'sthisplanalreadyveryfairbenevolent, guaranteesMarkso long asZuckerbergtreatsenough for fiveyearsinMuye Science and Technology, canattainallstocks , ensure hismiddleanytimeleaves, return that canearn.李牧给马克・扎克伯格制定的这一套股份获得、套现以及减持的规定,基本上符合整个资本市场的玩法,而且对大部分的资本家来说,李牧的这套方案已经非常公平仁慈,确保马克・扎克伯格只要在牧野科技待够五年,就能够拿到所有的股份,也确保他中间任何时间离开,都能够得到自己应得的回报。
The investor who canachievethis pointis rare, in the seeminglyprecise and advancedinternetindustry, the matter of swindling and abductingare not less than otherindustries, eveninthisindustry, integrityandmoral behaviortrampledis thorougher.
能做到这一点的投资人非常难得,在看似高精尖的互联网行业,坑蒙拐骗的事情一点也不比其他行业少,甚至在这个行业里,诚信和人品被践踏的更加彻底。In the internethistory, on the innumerablesuccessfulbig shothas the shameto the partner„stain”, commonundertakingtime, everyoneis the goodbrothers, once the undertakinghas, everyonedraws a swordto meetimmediately, inthisindustry, oncesawmoney, incisiveness that the natural disposition of personexposesimmediately.互联网历史上,无数成功的大佬身上都有愧对合作伙伴的“污点”,共同创业的时候,大家都是好兄弟,一旦创业有成,大家立刻拔刀相见,在这个行业里,一旦见了钱,人的本性立刻暴露的淋漓尽致。Somepeoplerenege on a promise, somepeopleunload the grindingto kill the donkey, somepeopleare perfidious, evenalsosomepeopleserve the interest of outsiders, backto hold the knife, the dirtymatterin the internetindustrylike the potluck, inalmosteverysuccessfulproject, had the interest of core memberto be sacrificed, exploitedandtreated unjustlysimply.
有的人出尔反尔,有的人卸磨杀驴,有的人背信弃义,甚至还有人吃里扒外、背后捅刀子,龌龊的事情在互联网行业简直如家常便饭,几乎每一个成功的项目里,都有核心成员的利益被牺牲、被剥削、被亏待。Oneespeciallyis by the tens of thousands commonin the internetcapitalcircle the meritbonedryphenomenon, Jobs, isMarkZuckerberg, intheirhistorical developmentwill havesuchstainunavoidably, Li Mucan be the gentleman in internetindustryon the other hand, allwith the person who heworks, so long asaccording to the requestworkssteadfastly, can certainly the properreturn.
一将功成万骨枯的现象在互联网资本圈里格外常见,无论是乔布斯,还是马克・扎克伯格,他们的发展历史上都难免会有这样的污点,李牧相对来说算得上是互联网行业里的君子,所有跟他合作的人,只要按照要求踏实做事,就一定能够得到应有的回报。MarkZuckerbergalmostacceptsLi Mu'sa series ofrequestsimmediately.马克・扎克伯格几乎立刻就答应了李牧的一系列要求。To him, suchprojectcanattainsuchshareandsuchtreatment, is the spacefalls the pie the biggood deed, thereforehehas no opiniontoLi Mu'soffer.
对他来说,这样的项目能够拿到这样的份额、这样的待遇,已经是天上掉馅饼的大好事了,所以他对李牧的offer没有任何意见。Li MuthenletsLi ZiweilaterimmediatelywithoneselfcapitalexpertDing Zhenglinrelation, makinghimestablish an investment fundas soon as possibleinternally, Muye Science and Technology and TaobaonetandAlipayinveststogether1 billionYuanRMBin4 : 3 : 3way, will serve aswill investin the internetindustryin the future, but the firstinvestment plan, will befaceBossook.李牧随后便立刻让李紫薇跟自己手下的资本专家丁正林联系,让他尽快在国内成立一家投资基金,牧野科技、淘宝网、支付宝以4:3:3的方式共同出资十亿元人民币,用作未来在互联网行业进行投资,而第一个投资项目,就是facebook。Meanwhile, Li MumakesLin Qingyaarrange the specialist, withMarkZuckerbergregistersUS (America)faceBossookCorporationtogether, so long as the companyregisterssuccessfully, Li Muimmediatelytocompanycapital.
同时,李牧又让林清雅安排专人,和马克・扎克伯格一起注册美国facebook公司,只要公司注册成功,李牧就立刻向公司注资。WhenLi Muneatarrangesallitems, MarkZuckerberginquiredLi Mu: „Mr. Li, youthought that Ido needtemporarily leave schoolimmediately?”
待李牧干脆利落的把所有事项都安排好,马克・扎克伯格询问李牧:“李先生,您觉得我有没有必要立刻休学?”Li Mushakes the head, said: „Firstdo not worryto temporarily leave school, do not forgetyouto give the developmentlocalization of faceBossook, earliermustfrom the university, ifyouhave left the university, thenlost the bestpromotedstatus, thereforeIsuggested that youcontinueto keepHarvard, completes Stage 1phase of faceBossook, after Stage 1is completed, if the timeis appropriate, youcanhandle the investment of temporary leaveandwholeheartedlyto cometo the internetindustry.”李牧摇了摇头,说:“你先不要着急休学,你别忘了你给facebook的发展定位,前期要从高校着手,如果你本身就已经离开高校,那么就失去了最好的推广身份,所以我建议你还是继续留在哈佛,做好facebook的第一阶段工作,第一阶段完成之后,如果时机合适,你就可以办理休学、全身心的投入到互联网行业里来了。”MarkZuckerbergcompliesimmediately: „Ilistenyour!”马克・扎克伯格立刻答应下来:“我听您的!”Li Mubeckons with the hand saying: „Project, oncestarts, allplans, rhythmsandbudgetare decidedbyyourself, after yousubscribe, onlyneedsto giveme a plan, to makemeknow that yourplan, unless it is absolutely essential, Iwill not then maketoyourplananyinterfere;Moreover, ifneeds the additional investment, butyoualsodo not haveenoughcashto come the capital, youcanlead the companyto finance, when the time comesyouregard the investorme, writesBossusiness-plan, to writeownestimate value and financinggoal, when the time comesIwill arrange the specializedpersonnelto come to makefinancingcompletelyto move, thesedefer to the regularfinancingflowto comecompletely.”李牧摆手说道:“项目一旦开始,所有的方案、节奏、预算都由你自己来定,你订好之后,只需要给我一个方案、让我知道你的规划即可,不到万不得已,我不会对你的方案作出任何干涉;另外,如果需要追加投资而你本人又没有足够的现金来注资的话,你可以主导公司进行融资,到时候你就把我当成投资人,写好business-plan、写好自己的估值以及融资目标,到时候我会安排专业的人员进来做融资尽调,这些完全按照正规的融资流程来走。”faceBossookis an extremelyhugeproject, 602ten thousandUSDdo not have the meansto advancethisprojectis too far, thereforeitmust conduct financingone after anotherinevitably, dilutes the stockholder's rightsto gain the cash, whileimproves the performanceto increase the market value.
facebook是一个极其庞大的项目,602万美元没办法将这个项目推到太远,所以它势必要进行一轮又一轮的融资,一边稀释股权获取现金,一边提升业绩增加市值。Sincemustfinance, Li Muthrow, the outside capitalthrows, the shareholdersmustdilute the stockholder's rights, but if Li Muthrows, his ownstockholder's rightscanavoidbeing diluted, on the contrary, but can also throughMark the reasonabledilution of Zuckerbergstockholder's rights , to promote the stockholder's rightsshare of oneselfactual control, why not?
既然要融资,无论是李牧自己投,还是外部资本投,股东们都要稀释股权,但如果是李牧自己投,他自己的股权就可以避免被稀释,相反,还可以通过马克・扎克伯格股权的合理稀释,提升自己实际控制的股权份额,何乐而不为?Moreover, on the path of enterprise capitaldevelopment, jumps overin the morning the car(riage), the benefitis bigger. 89
而且,在企业资本发展的道路上,越早上车的,利益越大。89
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