RINAPE :: Volume #12

#1191: The heart is too black

LNMTL needs user funding to survive Read More

About the Li Mu's cooperation plan, Coca-Cola are the feeling is especially shocking, but this offline product provides exchange code and method of line upper mounting plate exchange virtual money, no one has attempted in the entire retail, therefore Coca-Cola's such giant, still has not to think even clearly. 关于李牧的合作方案,可口可乐自身是感觉格外惊艳的,但是这种线下产品发放兑换码、线上平台兑换虚拟货币的玩法,在整个零售行业还没有人尝试过,所以即便是可口可乐这样的巨头,也有想不明白的时候。 Bruce on behalf of Coca-Cola, raised the question to Li Mu, said: „Mr. Li, according to the prospectus in said, we only need in the bottle cap inside print special exchange code of product then, then, do billions of exchange codes provide by you? How to realize online to exchange?” 布鲁斯代表可口可乐,向李牧提出疑问,道:“李先生,按计划书上所说,我们只需要在产品的瓶盖内侧印制特殊的兑换码即可,那么,数以亿计的兑换码由您这边来提供还是？如何实现线上兑换？” Some Li Mu surprise, such simple online offline interaction logic, as the top5 level executive of Coca-Cola, Bruce does not ravel unexpectedly. 李牧不禁有些诧异,这么简单的线上线下互动逻辑,身为可口可乐的top5级高管,布鲁斯竟然弄不明白。 Not only he, the high level of as if entire Coca-Cola does not ravel. 而且不只是他,似乎整个可口可乐的高层都弄不明白。 So, in 2003, understanding of the world 500 strong Central Africa internet Enterprises to internet also paid superficial, if in the future lobbies in the face of these enterprises with the excuse of internet specially, could draw large-scale cooperation. 如此看来,在2003年,世界五百强中非互联网企业对互联网的理解还非常付肤浅,将来如果专门用互联网化的说辞在这些企业面前游说,说不定能拉动更大规模的业务合作。 Thinks of here, Li Mu then explained to Bruce: „If the Coca-Cola Company decided that cooperates with us, I will make our technical personnel develop one procedure/program, with the way of letter and digital combination, produces in batches billions , the arrangement of disorder, when the time comes we will give you this batch of data packages, you only need to use the special method printing these arrangements inside the bottle cap then.” 想到这里,李牧便对布鲁斯解释道:“如果可口可乐公司决定与我们合作的话,那我就会让我们的技术人员开发一套程序,用字母和数字组合的方式,批量生成数以亿计的、无规律的排列组合,到时候我们会将这批数据打包给你们,你们只需要将这些排列组合用特殊的方法打印在瓶盖内侧即可。” Bruce math was very bad, ponders over for quite a while somewhat to have a smattering of knowledge , to continue to ask: „Immediately produces billions of arrangements, can these not repeat carefully? Moreover, can be seen the rule, thus the one breath decodes massive exchange codes, causing others actually to discover in the exchange, own exchange code had been exchanged by others?” 布鲁斯数学很差,琢磨了半天还是有些一知半解,继续问道:“随即生成数以亿计的排列组合,这其中会不会不小心重复了？另外,会不会被人看出规律来,从而一口气破解大量的兑换码,导致其他人在兑换的时候却发现,自己的兑换码早就被别人兑换走了？” Li Mu cannot bear say with a smile: „Bruce, the programming is a very rigorous matter . Moreover the computer is the most obedient execution machine, so long as the programmers do not permit the redundant order with computer language to computer next, then produces 1 trillion arrangements theoretically even, so long as the combination also has the possibility of redundancy, the arrangement of that computer generated will not repeat absolutely.” 李牧忍不住笑道:“布鲁斯,编程是一件非常严谨的事情,而且计算机是最听话的执行机器,只要编程人员用计算机语言给计算机下一个不允许重复的命令,那么理论上就算生成一万亿个排列组合,只要组合本身还有冗余的可能,那计算机生成的排列组合就绝对不会重复。” „Moreover, we produce the arrangement time, has many ways and means to avoid having the rule, if some people want to promote logic, basically difficult such as to ascend to heaven, likely tries not to be able even continuously several hundred thousand times one time to hit, moreover we will also increase certain limit in the page, for example a ip address, can exchange every 30 seconds one time, as the matter stands, even if the opposite party brushes the exchange code is not not possible with the software batch, that situation that therefore you said that will still be ceased by us thoroughly falls.” “另外,我们生成排列组合的时候,是有很多种方式方法来避免产生规律的,如果个别人想推出其中的逻辑,基本上难如登天,很可能就算连续尝试几十万次也没有一次能够命中,而且我们还会在页面内增加一定的限制,比如一个ip地址,每隔30秒才能够兑换一次,这样一来,就算对方用软件批量刷兑换码都不可能,所以你说的那种情况,也会被我们彻底杜绝掉。” Bruce also asked: „We attain hundreds of millions exchange codes, how should assign to the factory in the world? If we take USD as the exchange unit, how the users in that other countries do exchange? For example, how the China user exchanges an exchange code that contains 10 cents YY coin?” 布鲁斯又问:“那我们拿到几亿个兑换码,应该如何分配给世界各地的工厂？如果我们以美元为兑换单位的话,那其他国家的用户怎么兑换？比如,华夏用户怎么兑换一个内含十美分yy币的兑换码？” Li Mu sly smiling, said: „Our YY coins currently have two settlement pattern, one set takes RMB as the settlement standard, one set takes USD as the settlement standard, basically, all users who use PayPal, is uses USD to settle accounts, therefore I give your plan, in view of using PayPal, and takes USD as the user who the unit conducts the settlement.” 李牧狡猾的笑了笑,说道:“我们的yy币目前有两套结算模式,一套是以人民币为结算标准,一套是以美元为结算标准,基本上,所有使用paypal的用户,都是使用美元结算,所以我给你们的这套方案,也是针对使用paypal,并且以美元为单位进行结算的用户。” Bruce knits the brows to think, asked Li Mu: „Mr. Li, you mean, if we accept this cooperation plan, your firm and between us the cooperation, can only the national promotion outside China?” 布鲁斯皱眉想了想,问李牧:“李先生,那你的意思是,我们如果接受这个合作方案,贵公司和我们之间的这种合作,只能在华夏以外的国家推广？” „Right.” Li Mu nods, says with a smile: „Now the situation of entire internet online payment is also this, basically except for my Alipay, was the PayPal world, PayPal was USD has settled accounts, therefore our operation targets can only be countries and regions outside China.” “对。”李牧点了点头,笑道:“现在整个互联网线上支付的情况也是这样,基本上除了我的支付宝,就是paypal的天下了,paypal一直是美元结算,所以我们的合作对象只能是华夏之外的国家和地区。” „When the time comes we can according to your requests, producing the arrangement conducts the distinction wrapped gift, you can come to decide in the factory situation and local sales volume situation in around the world according to yourselves, for example, you in countries and regions outside China, if 50 manufacturing enterprises, then your company can conduct a weight to sort to these 50 enterprises, when the time comes we can sort according to your weights, a production 50 sets of different quantities of wrapped gift of correspondence, gives the correspondence the enterprise the wrapped gift when the time comes, in the exchange yard according to own wrapped gift was produced by them.” “到时候我们可以按照你们的要求,把生成出来的排列组合进行分别封包,你们可以根据自己在全世界各地的工厂情况、当地的销量情况来自己决定,比如,你们在华夏之外的国家和地区如果有五十家生产企业,那么你们公司内部就可以给这五十家企业进行一个权重排序,到时候我们可以按照你们的权重排序,对应的生成五十套数量不等的封包,到时候把封包给到对应的企业,让他们按照自己封包内的兑换码进行生产。” 2003 internet was not very powerful, particularly the efficiency of transnational interconnection was very low, Li Mu does not dare to grant to Coca-Cola builds a unified database, let their dozens factory in the production, immediately took the data from the database, once because with a data interaction of enterprise has problems, might affect the normal operation of entire database, in the event of the deviation, was very likely to give rise to the problem. 2003年的互联网还不够强大,尤其是跨国互联的效率很低,李牧不敢允诺给可口可乐搭建一个统一的数据库,让他们的几十家工厂在生产的时候,即时从数据库里取数据,因为一旦与其中一家企业的数据交互出了问题,就有可能影响整个数据库的正常运转,一旦出现偏差,就极有可能发生问题。 Therefore Li Mu proposed to Coca-Cola such isolated-type solution, comes out all exchange code-divisions, each factory can attain a own data, as the matter stands, does not need the data online real-time to exchange completely, everyone produced respective that's alright respectively, will not have the possibility of any repetition and conflict in any case. 所以李牧给可口可乐提出了这样的隔离式解决方案,把所有的兑换码分出来,每一家工厂都能够拿到一份属于自己的数据,这样一来,就完全不需要数据的线上实时互通,大家自己各自生产各自的就行了,反正不会有任何重复、冲突的可能。 Bruce understood what is heard probably the Li Mu's meaning, somewhat depressed saying: „Mr. Li, we value the China market, but in your plan, avoided the China market only, this to us, the loss is really somewhat big, China has over a hundred million YY users, we hope that can through the cooperation with YY, increase Coca-Cola in the proportion that the China market accounts.” 布鲁斯大概听明白了李牧的意思,有些郁闷的说道:“李先生,我们是非常重视华夏市场的,可你这个方案里面,唯独避开了华夏市场,这样对我们来说,损失实在是有些大,华夏有上亿yy用户,我们更希望能够通过与yy的合作,加大可口可乐在华夏市场所占的比重。” Li Mu nods, says with a smile: „This issue actually very can be solved, I also said a moment ago, the present online payment platform, overwhelming majority settle accounts by RMB and USD these two currencies, my beforehand plan the user who USD settles accounts has covered, if you also want to cover the China user, we defer to this plan, makes the activity of China market -based as well as a RMB again then.” 李牧点了点头,笑道:“这个问题其实很好解决,我刚才也说了,现在的线上支付平台,绝大部分都是以人民币和美元这两种货币进行结算,我之前的策划已经把美元结算的用户覆盖其中了,如果你们还想覆盖华夏用户,那我们就按照这套方案,再做一个基于华夏市场以及人民币的活动即可。” Then, Li Mu still calculates, thought aloud said: „China population so many and consumptions are huge to disappears quickly, if you want to make the influence, at least needs to prepare three to 500 million exchange codes . Moreover the YY coin that exchanges cannot certainly be too few, will otherwise make the user lose the interest, therefore thinks so, for these three to 500 million exchange codes, at least needs to prepare three to four hundred million YY coins.” 说罢,李牧兀自算了算,自言自语般说道:“华夏人口这么多、对快消品的消耗量巨大,如果你们想做出影响力,至少要准备三到五亿个兑换码,而且兑换的yy币一定不能太少,否则会让用户失去兴趣,所以这么看的话,为了这三到五亿个兑换码,至少要准备三到四亿yy币才可以。” Bruce sighed this Li Mu's heart secretly also is really enough black, in a hundred million USD promoted plan, could not have covered China unexpectedly, to cover China also to sign an agreement, to spend a money alone again. 布鲁斯暗叹这李牧的心还真是够黑,一亿美元的推广方案里,竟然还覆盖不到华夏,如果想覆盖华夏还要单独再签一份协议、再多花一份钱。 Before Li Mu, lets Lin Qingya to the offer of Coca-Cola is hundred million USD costs, contains two hundred million USD YY coin as well as Coca-Cola. YY. Second-level page, as well as corresponding necessary promoted resources. 李牧之前让林清雅给可口可乐的报价是一亿美元成本,其中包含两亿美元yy币以及一个oaola.yy.的二级页面,以及相应配套的推广资源。 It looks like in Coca-Cola, the value two hundred million USD YY coins, actually to Muye Science and Technology, the cost are very inexpensive, but in Li Mu this plan, the truly valuable thing is Coca-Cola. YY. This second-level domain name, and promoted resources on YY. 在可口可乐看来,价值两亿美元的yy币,其实对牧野科技来说,成本是非常低廉的,而李牧这套方案里,真正值钱的东西就是oaola.yy.这个二级域名,以及yy上的推广资源。 So far, but also no enterprise has put in the advertisement on YY, therefore this is the object who the innumerable enterprises fight, not to mention second-level page, if YY clears an exclusive second-level page to Coca-Cola, to the brand promotion of Coca-Cola is so huge on internet. 到目前为止,还没有一家企业在yy上投放过广告,所以这本身就是无数企业争抢的对象,就更不用说二级页面了,如果yy给可口可乐开通一个专属的二级页面,那么在互联网上对可口可乐的品牌提升是巨大的。 Therefore, the words of synthesis weight, Coca-Cola thinks that a Li Mu 100 million dollars offer is worth, so long as determined the operation logic and method of exchange code, determined cannot produce the loophole, Coca-Cola is willing to sign with Muye Science and Technology. 所以,综合衡量的话,可口可乐认为李牧一亿美金的报价是值得的,只要确定了兑换码的操作逻辑和方法,确定不会产生漏洞,可口可乐就愿意跟牧野科技签约。 However, Bruce came to know, Li Mu unexpectedly also the China area deducting, the China area must take to calculate money now alone in addition, according to the Li Mu algorithm, the cooperation cost of China area at least also in 100,000,000-200,000,000 RMB levels. 但是,布鲁斯来了才知道,李牧竟然还把华夏地区给扣下了,现在华夏地区要单独拿出来另算钱,按照李牧刚才的算法,华夏地区的合作成本至少也在100,000,000-200,000,000人民币的水平。 The some costs of suddenly increasing, power that Bruce has not naturally decided at the scene, therefore he can only fulfill itself the duty that considers for the company, prepares bargains back and forth to Li Mu, therefore, his exploratory asking: „Mr. Li, a moment ago if according to you said that how many you to the cooperation offer of China market is?” 忽然增加的这部分成本,布鲁斯自然没有当场拍板的权力,所以他只能履行自己为公司着想的义务,准备给李牧讨价还价,于是,他试探性的问道:“李先生,如果按照你刚才所说的,你这边对华夏市场的合作报价是多少呢？” Li Mu stretches out three fingers: „300 million Yuan RMB.” 李牧伸出三根手指:“三亿元人民币。” „Is so high!” Bruce stares the big eye: „Mr. Li, was this offer is too a little high?” “这么高！”布鲁斯不由瞪大眼睛:“李先生,这个报价是不是有点太高了？” Li Mu said earnestly: „Bruce, the China market the demand is big to disappears quickly . Moreover the speed-up is also quick, soon, China may become Coca-Cola after the US (America) native place, sales volume biggest country, therefore the words of layout, to you significance was ahead of time great at this time, Muye Science and Technology can provide the essential solution in the crucial time, is this also unworthy 300 million Yuan RMB? Converts USD, less than four Ten Million USD.” 李牧认真说道:“布鲁斯,华夏市场对快消品的需求量非常大,而且增速也非常快,用不了多久,华夏就有可能成为可口可乐继美国本土之后,销量最大的国家,所以这时候提前布局的话,对你们来说意义非常重大,牧野科技能够在关键的时刻提供关键的解决方案,这难道还不值三亿元人民币吗？要知道,换算成美元,也就不到四千万美元而已。” Bruce cannot bear say: „Mr. Li, other first did not say, on the cost computation, we in the hundred million USD cooperation plans of USD settlement area, in a hundred million USD promoted cost has included Coca-Cola only. YY. This second-level domain name expense, since this, we chatted in the promoted plan of RMB settlement area, should exclude from inside this second-level domain name expense was right.” 布鲁斯忍不住说道:“李先生,别的先不说,单就成本计算,我们在美元结算地区的一亿美元合作方案中,一亿美元的推广成本里已经包括了oaola.yy.这个二级域名的费用,既然这样,那我们聊的在人民币结算地区的推广方案里,应该把这个二级域名的费用从里面剔除才对啊。” Li Mu hastily shakes the head, said: „Bruce you do not forget, although currently the online payment in the world has the larger part to use the way that USD settles accounts, but they not necessarily know English, future Coca-Cola. YY. Page, not only need have English page, but must have Chinese, Japanese, Korean, Portuguese and other correspondence of the pages, this was also doomed Coca-Cola. YY. English stands with Chinese stand is the completely different two concepts.” 李牧急忙摇了摇头,说道:“布鲁斯你别忘了,虽然现在全世界的线上支付有一大半是在使用美元结算的方式,但他们未必认识英语,将来的oaola.yy.页面,不但要有英文页面,还要有中文、日文、韩文、葡萄牙文等对应的页面,这也就注定了oaola.yy.的英文站和中文站是完全不同的两种概念。” At this point, Li Mu saw showing a faint smile that Bruce face depressed looks at, the face change countenance, said: „In addition, me also has to implant the way, but this way you only then after first accepts my these two cooperation plans, can have the qualifications choice.” 说到这里,李牧眼看布鲁斯一脸郁闷的看着自己,面部改色的微微一笑,说道:“除此之外,我这边还有个植入方式,不过这个方式你只有先接受我这两套合作方案之后,才能有资格选择。” Bruce sees a Li Mu face self-confident appearance, knows that he definitely also has better promoted plan, but this Li Mu's heart also was really black, wants to choose this third promotion plan, must first accept first two, in other words, can only pack three solutions receives overall. 布鲁斯见李牧一脸自信的模样,就知道他肯定还有更好的推广方案,不过这李牧的心也实在是太黑了,想选这第三套推广方案,首先要接受前两个,也就是说,只能打包把三个解决方案全盘接下。 Bruce criticizes Li Mu is a young old fox, on the mouth said: „Mr. Li, can your third promoted plan, first introduce specifically?” 布鲁斯心里暗骂李牧是个年纪轻轻的老狐狸,嘴上说道:“李先生,你的第三套推广方案,能不能先具体介绍一下？”
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