RINAPE :: Volume #12

#1190: Coca-Cola visits

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George Buckley reached a series of cooperation intentions with Li Mu quickly happily. 乔治・巴克利很快与李牧愉快的达成了一系列合作意向。 First, Li Mu from the 3M purchase including hundred million 50 million only n95 level protective masks, as well as massive specialized protective gears, 3M directly by paying the commodity price supplies goods to Li Mu, but price such low, the total price of Li Mu this order achieved 15 hundred million RMB even, occupied the Li Mu all material reserves budget larger part all of a sudden. 首先,李牧将从3m采购包括一亿五千万只n95级防护口罩,以及大量的专业防护装备,3m直接以出货价向李牧供货,可即便是价格如此之低,李牧这次订单的总价还是达到了十五亿人民币,一下子就占了李牧所有物资储备预算的一大半。 However George Buckley and Li Mu reached a basic intention, this 1.5 billion payment for goods, Li Mu can prepayment half, remaining divides two ways to repay. 不过乔治・巴克利与李牧达成了一个基本意向,这十五亿的货款,李牧可以先付一半,剩下的则分两种方式偿还。 One type is, if 3M and Li Mu eventually reach the promoted cooperation agreement, and sets in order the price of demonstration, then the remaining payment for goods will be charged against by the expense of demonstration promotion, so long as the cooperation does not terminate, this sum of money can through this cooperation, charge against the debt is zero ; 一种是,假如3m和李牧最终达成推广合作协议,并且制定按次展示的价格,那么剩下的货款将由展示推广的费用冲抵,只要合作不终止,这笔钱可以通过这种合作,一直冲抵到欠款为零; Another type is, if both sides have not eventually reached the intention on the cooperation, then Li Mu takes 3M in the China internet domain partner, will give Li Mu one year of account period, so long as Li Mu pays in full tail in a year of deadline then ; 另一种是,假如双方就合作没有最终达成意向,那么李牧作为3m在华夏互联网领域的合作伙伴,将给予李牧一年时间的账期,只要李牧在一年期限内将尾款付清即可; These two ways are good to Li Mu, this ensure he can use few money, in advance stores up the double commodities in the hand, if in the future can charge with the resources slowly, that was more appropriate. 这两种方式对李牧来说都是非常有好处的,这确保他可以用少量的钱,先行囤积双倍的物资在手,将来如果能用资源来慢慢冲抵,那就更合适不过了。 Had the cooperation intention of 3M and Honeywell, demand of Li Mu on protection commodity obtains satisfaction of ultra anticipation, is only the protective mask of n95 level has 200 million, the quantity could be said as quite huge. 有了3m和霍尼韦尔的合作意向,李牧在防护物资上的需求已经得到了超预期的满足,光是n95级的防护口罩就有两亿只,数量可以说是相当庞大了。 In this order, not only the base number of mask is huge, other preventers have everything expected to find, moreover these two enterprises pledged with Li Mu, the commodity in order starting from next week, will deliver in the transportation through the aviation to him one after another. 这笔订单中,不只是口罩的基数庞大,其他的防护设备也都应有尽有,而且这两家企业都跟李牧承诺,订单中的商品将从下周开始,陆陆续续通过航空在运输交付给他。 Li Mu has also been ahead of time with Teacher Lei has greeted, making him make the distribution arrangement of this large stock of goods internally several logistics bases, as the matter stands, once deliveried, can assign to the warehousing of each logistics base in immediately, frequently is ready. 李牧也已经提前跟雷教主打过招呼,让他做好这批货在国内几家物流基地的配货安排,这样一来,一旦货到了,就可以立刻分配到各个物流基地的仓储中去,时刻做好准备。 ...... …… After these two handle, Li Mu this time the most big target of coming US (America) has then achieved. 这两家搞定之后,李牧这次来美国的最大目标便已经达成。 Had so many commodities in the hand, once epidemic outbreak, Li Mu not only can guarantee that the domestic populace can certainly buy the goods, but also has confidence enough suppresses the price of similar product stubbornly, making these sit in the enterprise of starting price and was being forced personally in situation, can only submit to own rhythm. 有了这么多的商品在手,一旦疫情爆发,李牧不但能保证国内民众一定能买到货,而且有把握够死死压住同类型产品的价格,让那些坐地起价的企业和个人在被逼无奈的情况下,只能屈从于自己的节奏。 After George Buckley reaches the cooperation intention, Li Mu immediately with own under the technical brave warrior Fang Xudong relation, making him appoint the specialist to form one team, has the product, development and test, wants to be several that to plant into advertisement landing oneself together, these most important is YY Show and weather assistant. 与乔治・巴克利达成合作意向后,李牧立刻跟自己手底下的技术悍将方旭东联系,让他指派专人组建一个项目组,带着产品、开发和测试,一起把自己想要做的几种植入广告落地,这其中最重要的就是yy秀和天气助手。 Arranges these work, Li Mu then to prepare to find the time to fly a Massachusetts, has a look at Su Yingxue to Harvard, sees Mark while convenient Zuckerberg. 安排好这些工作,李牧便准备抽时间飞一趟马萨诸塞州,到哈佛去看看苏映雪,顺便也见一见马克・扎克伯格。 didn't expect, before the preparation leaves, Lin Qingya brought a good news Coca-Cola Company to be interested in the Li Mu's cooperation plan to him, has sent their executive and elases to rush to Silicon Valley, further spoke face-to-face with Li Mu. 没想到,就在准备动身之前,林清雅给他带来了一个好消息可口可乐公司对李牧的合作方案非常感兴趣,已经派了他们一位高管兼董事会成员赶赴硅谷,与李牧进一步面谈。 Thinks this possibly is an advertisement cooperation of value hundred million USD, Li Mu then decided stays one to two days in Silicon Valley, first decides the cooperation of Coca-Cola. 一想到这可能是价值一亿美元的广告合作,李牧便决定在硅谷多停留一到两天,先把可口可乐的合作敲定。 Li Mu is so confident to the cooperation of Coca-Cola, came from in him the understanding Coca-Cola, the brand value of Coca-Cola is world leader, has the considerably large ingredient depends on the advertisement marketing. 李牧之所以对可口可乐的合作这么有信心,源自于他对可口可乐的了解,可口可乐的品牌价值名列世界前茅,这其中有相当大的成分是依托广告营销。 The core product of Coca-Cola is the cost extremely inexpensive carbonated drink, the ratio of margin did not say high, the cycle of product consumption is also short, is standard disappears quickly, but regarding this competitive quickly disappearing conduct industry, to stand firm the market share, or advances steadily, then must guarantee advertisement investment that continues, once otherwise stops the advertisement promotion, one year , the sales volume may drop over 50%. 可口可乐的核心产品是成本极其低廉的碳酸饮料,毛利率高不说,产品消耗的周期也非常短,是标准的快消品,而对于这种竞争激烈的快消品行业来说,如果想稳住市场份额,或者稳中有进,那么就必须保证持续的广告投入,否则一旦停止广告推广,一年时间内,销量就有可能骤降50%以上。 Coca-Cola, is Pepsi, Jianlibao that China was fashionable for a time in the past, these to disappear quickly enterprise has not dared to promote laxly, even Coca-Cola's such company cannot pull rank to reduce invests, once otherwise the market were seized by others, wants to snatch to be possible again to be much more difficult. 无论是可口可乐,还是百事可乐,还是当年华夏风靡一时的健力宝,这些以快消品为核心的企业没有一家敢于松懈推广,即便是可口可乐这样的公司也决不能托大而降低投入,否则一旦市场被别人抢占,再想抢回来可就难得多了。 Because of this, the advertisement that Coca-Cola globally puts in every year, basically can account for 50% of net profit, moreover they also in unceasing investment, even changed the flower investment, guarantees own sales volume taking advantage of this, as well as brand influence. 正因为如此,可口可乐每年在全球范围内投放的广告,基本上可以占到净利润的50%,而且他们还在不断的投入,甚至变了花的投入,借此来确保自己的销量,以及品牌影响力。 Muye Science and Technology, is Coca-Cola in the near future continuously the promoted channel of attention, before Li Mu has not come US (America), Coca-Cola hopes that can buy the pop-up window recommendation of YY, or is the advertisement position of YY net, but Lin Qingya had not agreed, high-level every day of Coca-Cola feared which day spread the news suddenly, Muye Science and Technology and Pepsi cooperated, if that was true, McDonald's was really passive. 牧野科技,就是可口可乐近期一直非常关注的推广渠道,早在李牧没来美国之前,可口可乐就希望能够买到yy的弹窗推荐,或者是yy网的广告位置,但是林清雅一直没有同意,可口可乐的高层每天就怕哪天忽然传来消息,牧野科技和百事可乐合作了,如果真是那样的话,麦当劳就实在是太被动了。 Was good time these found Coca-Cola because of Muye Science and Technology on own initiative, moreover threw let the Coca-Cola high level the shocking and joyful partnership model all of a sudden, Coca-Cola high level after discussing this pattern, only used less than a half hour of discussion, then decided directly wanted the depth to participate in Li Mu's this plan. 好在牧野科技这一次主动找到了可口可乐,而且一下子就抛出来一个让可口可乐高层为止震惊而又欣喜不已的合作模式,可口可乐高层在商讨过这套模式之后,仅用了不到半个小时的讨论,便直接决定了要深度参与李牧的这一计划。 It looks like in the executives of Coca-Cola, at this time, who can first project in Muye Science and Technology YY the advertisement, who can harvest huge additional attention, therefore they have been never forgetting to the YY promoted resources. 在可口可乐的高管看来,这时候,谁能第一个把广告打到牧野科技的yy上,谁就能够收获巨大的附加关注度,所以他们一直在对yy的推广资源念念不忘。 Moreover, Li Mu this time cooperation plan truly is very attractive, prints the special exchange code on the bottle cap, so long as the user takes the bottle cap to receive in exchange for certain YY coin, this method not only Xinying, but can also guarantee that the user can obtain the practical advantage from this activity. 而且,李牧这一次的合作方案确实很有吸引力,在瓶盖上印制特殊的兑换码,用户只要拿着瓶盖就能够换取一定的yy币,这种玩法不但新颖,而且还能确保用户能够从这种活动中得到切实的好处。 What is more important, in the user exchanges the preferential code in the entire flow, the brand identity of Coca-Cola can unceasing was displayed, not only this has certain help to the increase of enterprise popularity, but can also bring the powerful psychological suggestion to the user, making them think of the drink, thinks of Coca-Cola, opens the refrigerator of supermarket, wants to take Coca-Cola, this is the real sense of brand marketing is. 更加重要的是,在用户兑换优惠码的整个流程中,可口可乐的品牌标识可以不断的被展出,这不但对企业知名度的提升有一定帮助,还能够给用户带来强大的心理暗示,让他们一想到饮料,就想到可口可乐,一打开超市的冰箱,就想拿可口可乐,这才是品牌营销的真正意义所在。 The executive name that this Coca-Cola sends was Bruce Andre, was in the entire Coca-Cola empire can disperse into the first five characters, in Coca-Cola main responsible was the marketing and promotion, most understood how to conduct the packing to the brand. 这一次可口可乐派过来的高管名字叫布鲁斯・安德烈,是整个可口可乐帝国里能够排入前五的人物,在可口可乐内部主要负责的就是营销和推广,最懂得如何对品牌进行包装。 Two people just met in the Li Mu's conference room, Bruce then very polite made one to introduce oneself with Li Mu, later he entered the subject, came up then to ask Li Mu: „Mr. Li, your here prospectus we have looked, to be honest we are interested in your creativity, but our small issues have not wanted to understand.” 两人刚在李牧的会议室见面,布鲁斯便非常礼貌的跟李牧做了一个自我介绍,随后他直入正题,一上来便问李牧:“李先生,您这边的计划书我们已经看过了,说实话我们对您的创意非常感兴趣,不过我们还有一个小问题没有想明白。” Li Mu made the posture of invitation, said: „Please say.” 李牧做了请的姿势,道:“请说。”
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