RINAPE :: Volume #12

#1140: e-Commerce crackdown!

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December 25 Christmas. 12月25日圣诞节。 The promotion imposing start of LeTao, is in Shenzhen Li Mu also under the attention of whole nation, signed many cooperation agreements with Spielberg. 乐淘的促销活动轰轰烈烈的启动,身在深市的李牧也在全国人民的关注下,和斯皮尔伯格签订了多份合作协议。 About cooperated with DreamWorks in North America develops the Muying Ticket System cooperation agreement and about to cooperate with DreamWorks begins shooting the cooperation agreement of movie to sign the formal contract internally, but had to plan to plan to build the matter of film and television training school about Li Mu, Li Mu and DreamWorks signed a memorandum, in the memorandum had not stipulated that DreamWorks must invest in the project of school, but they had the duty after the project start in school, provided the help on software. 关于跟梦工厂合作在北美发展牧影票务系统的合作协议、关于跟梦工厂合作在国内投拍电影的合作协议都已经签订了正式合约,而关于李牧有计划筹建影视培训学校的事情,李牧和梦工厂签订了一个备忘录,备忘录里没有规定梦工厂一定要在学校的项目上投资,但他们有义务在学校的项目启动之后,提供软件上的帮助。 The media on the scene are many, everyone pays attention truly, is Li Mu and DreamWorks then revolves the cooperation that China starts. 在场的媒体非常多,大家真正关注的,就是李牧与梦工厂接下来围绕华夏展开的合作。 For example begins shooting the movie, to begin using Hollywood ordinary members and personnel of China film and television industry in China cooperates and to make the domestic actor learn/study together informed and experienced to Hollywood even takes part in the performance wait/etc, these are the key points that the domestic media pay attention. 比如在华夏投拍电影、启用好莱坞班底与华夏影视行业的人员共同协作、让国内演员到好莱坞去学习历练甚至参加演出等等,这些都是国内媒体关注的重点。 When they know that Li Mu has the plan to plan to build a film and television training school, and must use the entire Hollywood teachers, appears is interested especially. 当他们知道李牧有计划筹建一所影视培训学校、并且要采用全好莱坞师资的时候,一个个都显得格外感兴趣。 In the movie industry of the world, Hollywood naturally is comprehensive leading existence, except for Hollywood, the film and television industry of any country is „native film and television industry”, only then Hollywood, is „the world film and television industry”, the state-of-art talent of the world film and television industry almost all gathered Hollywood, making Hollywood break the limit of nationality, became the core of the world cinema industry. 在全世界的电影工业中,好莱坞自然是全面领先的存在,除了好莱坞,任何国家的影视行业都是“本土影视行业”,只有好莱坞,是“世界影视行业”,全世界影视行业的尖端人才几乎全都汇聚到了好莱坞,让好莱坞早就突破了国籍的限制,成为世界电影工业的核心。 This point Hollywood and Silicon Valley are relatively similar, if Zhongguancun is China Zhongguancun, then Silicon Valley absolutely is not US (America) Silicon Valley, it belongs to the entire world, is the entire world internet industry, is sacred place of the world internet industry. 这一点好莱坞与硅谷相对类似,如果说中关村是华夏的中关村,那么硅谷绝对不是美国的硅谷,它属于全世界,属于全世界互联网行业,是世界互联网行业的圣地。 China Zhongguancun in start, although few enterprises from Silicon Valley, but a large number of enterprises take the Silicon Valley money to start in Zhongguancun to start an undertaking, but the film and television industry does not have the internet industry that to open after all inclusive, therefore the China film and television industry has not come under the impact and influence of Hollywood now. 华夏中关村在起步的时候,虽然没有几家来自硅谷的企业,但相当一部分企业是拿着硅谷的钱开始在中关村创业的,但影视行业毕竟没有互联网行业那么包容开放,所以现在华夏影视行业还没有受到好莱坞的冲击和影响。 However now all are different, Li Mu took into the home the Hollywood resources directly, will inevitably bring the huge impact on the domestic movie industry. 但是现在一切都不同了,李牧直接把好莱坞的资源带进了国内,势必会对国内的电影工业带来巨大的冲击。 The people introduce the Hollywood approach to Li Mu are to clap to commend that they also hope that the domestic-made movie can continually enhance the strength, to reduce and Hollywood disparity unceasingly, therefore in this case, particularly needs remittance of peak resources, but to the China film and television industry jobholders, the Li Mu's approach really drew the hatred. 人民群众对李牧引入好莱坞的做法是拍手称赞的,他们也希望国产电影能够不断提升实力、不断缩减与好莱坞的差距,所以在这种情况下,特别需要顶端资源的汇入,但是对华夏的影视行业从业人员来说,李牧的做法就实在是太拉仇恨了。 Domestic most film and television jobholders are extremely antiforeign, particularly known group „wrist”, has repelled to the overseas actor and overseas director internally especially. 国内大部分的影视从业人员极度排外,尤其是在国内已经小有名气的这帮“腕儿”,对海外演员、海外导演格外排斥。 This group of people look like the feudal dynasty of stopping all foreign contact, oneself never will rather develop, does not hope that own position is under the impact of external factor. 这帮人就像是闭关锁国的封建王朝,宁可自己永远不发展,也不希望自己的地位受到外来因素的冲击。 To many jobholders, they hope that the overseas film and television industry cannot infiltrate China forever, hopes that the overseas movie does not have the opportunity to open, the China people not to have the opportunity contact overseas movie in China, as the matter stands, they had the biggest market, the benefit also had the biggest safeguard. 对很多从业人员来说,他们希望海外影视行业永远渗透不进华夏,更希望海外电影没机会在华夏上映、华夏民众没机会接触海外电影,这样一来,他们就有了最大的市场,利益也就有了最大的保障。 Reason that is so antiforeign, because they are also very clear and vast gap between Hollywood, without Hollywood enters, they internally are top, if Hollywood enters, they feared internally is including two unable to stand in line, Hollywood is a magical mirror which reveals the true form, makes these people expose all shortcomings and insufficient sufficiently. 之所以这么排外,就因为他们也很清楚自己和好莱坞之间的巨大差距,如果没有好莱坞进入,他们在国内是顶尖,如果好莱坞进入,他们在国内怕是连二线都排不上,好莱坞就是一面照妖镜,足以让这些人暴露出所有的缺点和不足。 Li Mu at the irresistible speed, is pushing to the nation Muying Ticket System now, in this case, Li Mu will control the life of box office quickly, moreover his online promotion resources are too strong, can closely unify directly with Muying Ticket System, he pushes a movie, after the user saw , if were interested in can on online buy the shadow ticket directly, as the matter stands, to other film and television companies, the pressure of competition was too big. 李牧现在正在以势不可挡的速度,将牧影票务系统推向全国,在这种情况下,李牧很快就会掌控票房的命脉,而且他的线上推广资源太强,可以直接跟牧影票务系统紧密结合起来,他推一部电影,用户看到之后如果感兴趣直接就可以在线上把影票买了,这样一来,对其他影视公司来说,竞争压力就太大了。 In this case, if makes him take to bring in the Hollywood team again, the Hollywood team with Muying Ticket System, and Muye Science and Technology generalization ability fuses in together, that internally film market inevitably is invincible existence, how do others also maintain a livelihood? 在这种情况下,如果再让他把好莱坞的团队带进来,把好莱坞团队跟牧影票务系统,以及牧野科技的推广能力融合在一起,那在国内电影市场必然是无敌的存在,其他人还怎么活命？ Therefore, a news announcement that Li Mu and DreamWorks cooperate, he becomes the public enemy of most China film and television circle immediately. 所以,李牧与梦工厂合作的消息一公布,他立刻就成了大半个华夏影视圈的公敌。 But the person of this group of film and television industries did not have the means to do against with Li Mu again, previous time they reported Muying Ticket System jointly, was instead killed the present still in online to be scolded the dog by Li Mu one, moreover what was more annoying, even the higher-up leader takes a stand and goes immediately is the Muying Ticket System platform, showed sufficiently the Li Mu's influence is not they can shake. 可这次这帮影视行业的人没办法再跟李牧对着干了,上次他们联名举报牧影票务系统,被李牧一个反杀到现在还在网上被骂成狗,而且更可气的是,连上级领导都立刻表态、去为牧影票务系统站台,足以证明李牧的影响力已经不是他们可以撼动的了。 When the signing ceremony later answering questions from reporters link, Li Mu answered a reporter's question, explained in detail oneself will cooperate as well as soon organize with DreamWorks the original intention of film and television training school internally, he said: „I am a full film aficionado, however to be honest, domestic film and television industry, regardless of market maturity, movie quality, jobholders quality, actor ability wait/etc aspects, is in one to urgently await the progressive stage, at this kind of time, if can have the industry top talent to integrate, certainly can bring the huge promotion and promotion to the domestic film and television industry, this is I with the original intention that DreamWorks cooperates.” 签约仪式之后的答记者问环节,李牧回答一位记者的提问时,详细解释了自己和梦工厂合作以及即将在国内创办影视培训学校的初衷,他说:“我本人是一个十足的电影爱好者,但是说实话,国内影视行业,无论从市场成熟度、影片质量、从业人员素质、演员能力等等方面,都还处于一个亟待进步的阶段,在这种时候,如果能有行业顶尖的人才融入进来,一定能给国内影视行业带来巨大的提升和促进,这就是我与梦工厂合作的初衷。” Li Mu has not said itself to hope that Hollywood helps propagandize the China culture the motive, completion that because this matter should influence subtly with the sleek/moist thin silent way, if oneself hang it on the mouth, not only appears the sense of purpose to be full, once this opinion transmitted in the ear of overseas people, they will have the repel to a certain extent. 李牧没有说出自己希望好莱坞帮助宣传华夏文化的动机,因为这种事情就应该用润物细无声的方式潜移默化的完成,如果自己把它挂在嘴上,不但显得目的性十足,而且一旦这种言论传递到了海外人民的耳中,他们会在某种程度上心生排斥。 Li Mu had replied after a round of reporter's inquiry, the reporter then looked at successful director Spielberg, when Spielberg with the help of translation replied reporter issue, Li Mu received a message suddenly, opened looks, was the Brother Liu round. 李牧回答过一轮记者的提问之后,记者便把目光对准了大导演斯皮尔伯格,当斯皮尔伯格在翻译的帮助下回答记者问题的时候,李牧忽然收到一封短信,打开一看,是刘师兄发过来的。 „LeTao caught up, they did Christmas to move, the scale did very greatly, the market reaction was good.” “乐淘发力了,他们搞了个圣诞节活动,规模做得很大,市场反应不错。” Li Mu reads this message, knits the brows. 李牧看完这条短信,不由皱了皱眉。 Oneself repel to the counterfeit goods, making Boss Ma leave seizes the chance to find a crevice of survival, but this person truly was not the person who can rule in one corner of the kingdom, even if lived in the crevice, he still wanted unceasing tossing about, is getting bigger and bigger, like not being able to kill cockroach who the crevice tossed about. 自己对假货的排斥,让马老板出趁机找到了一个生存的夹缝,但这人确实不是个能够偏安一隅的人,即便是活在夹缝里,他也要不断的折腾,把夹缝折腾的越来越大,就像打不死的小强。 However, Li Mu is at heart clear, once entered the variation competition, oneself did not have the means to initiate to him directly attacked, he focused on, is business that did not get involved, moreover there is a national condition to take to his good opportunity, therefore he was like a fish in water. 但是,李牧心里清楚,一旦进入了差异化竞争,自己就没有办法直接对他发起进攻了,他主打的,是自己不涉足的业务,而且还有国情带给他的好机会,所以他如鱼得水。 Has saying that this person eyes are too poisonous, can always seize any opportunity. 不得不说,这个人眼睛太毒,总是能抓住任何机会。 Li Mu remembers the rise of Boss Ma previous life, actually wants to come carefully, his previous life can create a that huge e-Commerce empire, truly borrowed many strength from each aspect, a very big boost is the malformed development of domestic real estate. 李牧不禁想起马老板上辈子的崛起,其实仔细想来,他上辈子能够缔造一个那么庞大的电商帝国,确实从各个方面借了不少力,其中很大的一个助力就是国内房地产的畸形发展。 previous life many people appraise Taobao, said that Taobao impacted the domestic entity retail economy enormously, in effect it is not so, impacts the domestic entity retail economy truly, is real estate market that domestic that rises suddenly unceasingly. 上辈子很多人评价淘宝,说淘宝极大的冲击了国内的实体零售经济,其实不然,真正冲击国内实体零售经济的,是国内那不断暴涨的房地产市场。 When the cost of offline entity retail is getting higher and higher, profit margin to be getting more and more low, bankruptcy is getting more and more frequent, inevitably the large crowd this economic form from offline will shift to online, this intensified the decline of offline entity retail, to strengthen the proportion of online retail to a great extent. 当线下实体零售行业的成本越来越高、利润率越来越低、倒闭越来越频繁的时候,势必会有一大批人将这种经济形式从线下转移到线上,这很大程度加剧了线下实体零售行业的衰退、增强了线上零售行业的占比。 Boss Ma borrows potential the rise in this time, seems like him to help lots of retail personnel offline that from carrying a heavy load unable to withstand, shifted completely free line upper mounting plate, but how many years later? The online shop owner 50% profits have not contributed to the soaring store house rent, but was the contribution gives the advertisement of e-Commerce platform to tender system. 马老板就在这个时机借势崛起,看起来他帮助大量零售行业人员从负重不堪的线下,转移到了完全免费的线上平台,但是几年之后呢？线上店主50%的利润没有贡献给高昂的商铺房租,而是贡献给了电商平台的广告竞价系统。 This from some degree superior inside the puddle that therefore digs from others fishes, another trampled itself to dig in the good fiery pit. 这从某种程度上等于是把人从别人挖的水坑里捞出来,又一脚踹进了自己挖好的火坑里。 It looks like in Li Mu, borrows potential the development right, let alone taking advantage of situation, under general trend, even if you do not take advantage of somebody's authority, will not affect the development process of entire society, but Li Mu felt, the most important thing is borrows potential must borrow has the moral integrity. 在李牧看来,借势发展没错,更何况是借大势,在大势所趋下,就算你不借势,也不会影响整个社会的发展进程,但李牧觉得,最重要的是借势也要借得有节操。 You can borrow potential to develop e-Commerce, but cannot borrow potential develops e-Commerce the time, but also default even encourages to sell the false in secret, entraps perplexed consumer, simultaneously comes the profit of greatest squeezing platform business with advertisement system of various biddings ; 你可以借势发展电商,但不能借势发展电商的时候,还暗中默认甚至鼓励售假,来坑害不明所以的消费者,同时又用各种竞价排名的广告系统来最大程度的压榨平台商家的利润; Probably delivers the meal o2o industry gusty area time, the cost of operation of offline store dining is getting higher and higher, many dining jobholders shifted online from offline the vision, then expedited a large quantities of family kitchen, even operated without license the black workshop, some hungry xx platforms can borrow potential to develop oneself delivering meal o2o business, but cannot for the benefit, tacitly consent that these operated without license, not to have the black workshop that the health permitted in oneself platform to operate and threaten the food safety and health of consumer. 就好像送餐o2o产业风口的时候,线下商铺餐饮的经营成本越来越高,不少餐饮从业人员把目光从线下转移到了线上,然后催生出了一大批的家庭厨房,甚至是无证经营的黑作坊,某饿xx平台可以借势发展自己的送餐o2o业务,但不能为了利益,默许那些无证经营、没有卫生许可的黑作坊在自己的平台上经营、威胁消费者的食品安全、身体健康。 Thinks of these, Li Mu also has the indignation. 想到这些,李牧也不免心生愤慨。 Demand of e-Commerce legislation raised was so long, why to present also not message actually? Sells the false phenomenon to be getting more and more serious and be in flood on ignores online more and more? If this had continued, oneself give the bureau that China e-Commerce opens, person who finally must not have the moral integrity by these brings, once has the shortcut to walk, but also who will walk Zhengdao? 电商立法的需求自己提了这么久,为什么到现在还没有实际的音讯？难道就放任线上售假的现象越来越严重、越来越泛滥吗？如果继续这样下去,那自己给华夏电子商务开的这个局,最终还是要被那些没节操的人带偏,一旦有捷径可走,还有谁会走正道？ Confused Li Mu even wants to leave the stage immediately, writes attack online to sell false Blog, but after the consideration, he bore this impulsion. 心烦意乱的李牧甚至想立刻退场,下去写一篇抨击线上售假的博客,但是几经考虑,他还是忍住了这个冲动。 Oneself attack the film and television industry boycott to progress, even if this matter tosses about again big, is still the industry internal matter, if oneself attack online to sell the false, that was not the industry internal matter, will also involve the governmental agency. 自己抨击影视行业联合抵制进步,这种事情就算折腾的再大,也是行业内部的事情,如果自己抨击线上售假,那就不是行业内部的事情了,会把政府机关也牵扯进来。 Does not touch the politics, is Li Mu is tying tight at heart frequently a string. 不触碰政治,是李牧心里时刻紧绷着的一根弦。 Meanwhile, Minister Zhen of Economic and Trade Committee receives the report of secretary suddenly: The LeTao Christmas promotion scale is very big, because Taobao has not moved same time, therefore the influence of LeTao this promotion is also unusual, moreover according to the experience measures with the eye the judgment, this activity basically over 80% promotion commodities are the counterfeit and shoddy products. 与此同时,经贸委的甄部长忽然接到秘书的汇报:乐淘的圣诞节促销规模很大,因为淘宝同期没有活动,所以乐淘这次促销的影响力也非同一般,而且根据经验目测判断,这次活动基本上有80%以上的促销商品是假冒伪劣产品。 Hears here, Minister Zhen somewhat could not sit still. 一听到这里,甄部长有些坐不住了。 He puts down matter on hand immediately, takes off/escapes the tastes: „Immediately announces the document that being originally scheduled issues in the afternoon! The internet e-Commerce crackdown starts immediately!” 他立刻放下手头的事情,脱口道:“立刻把原定下午发布的文件公布出去！互联网电子商务打假专项行动立刻启动！”
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