RINAPE :: Volume #12

#1132: Huge difference

LNMTL needs user funding to survive Read More

Truly no one is willing to be «Hero» takes over a business in the overseas! 确实没有人愿意在海外为《英雄》接盘！ If watches this movie purely, the content attraction is to westerner insufficient, the cast relatively is also strange, except for extremely individual, in Hollywood has beyond certain influence, other actors to the Western audience, basically the uniform strange face, do not have the box office foundation. 如果单纯看这部电影,内容本身对西方人来说吸引力就不够,演员阵容也相对陌生,除了极个别在好莱坞有一定影响力之外,其他演员对西方观众来说,基本上清一色的陌生面孔,不具备票房基础。 although it is some popularity is not now false, but that is, is participated to strangle the Li Mu innovative product by the Li Mu roll-call the movie, is only this point, was doomed no one to dare to take the copyright of this movie. 虽然它现在是有些知名度不假,但那可是被李牧点名、参与扼杀李牧革新产品的电影,只是这一点,就注定了没人敢拿这部电影的版权。 YY is the world-class product, the user spreads the all over the world, in this case, no one manages to neglect the YY influence . Moreover the jobholders who the great strength of Muying Ticket System, lets all film and television industries are shocked and crazy, who hopes some day Muying Ticket System to be able the film market of log in area, if at this time who takes over a business «Hero», that doesn't look for trouble to oneself? yy已经是世界级的产品,用户更是遍及世界各地,在这种情况下,谁都不管忽视yy的影响力,而且牧影票务系统之强大,让所有影视行业的从业人员都为之震惊和疯狂,谁都希望有朝一日牧影票务系统能够登陆自己所在地区的电影市场,这时候如果谁接盘《英雄》,那不是给自己找不自在吗？ Therefore, even if «Hero» has certain room for profits, still has no company absolutely, is willing to bet to offend Muye Science and Technology and Muye Pictures, to offend the Li Mu's price, operates this movie. 所以,就算《英雄》有一定的利润空间,也绝对没有任何一个业内公司,愿意赌上得罪牧野科技、牧野映象、得罪李牧的代价,来运作这部影片。 The brutal reality lets the entire «Hero» product side falls into desperately, the present aspect is, their movies, the overseas copyright cannot sell, without Haiwai Corporation and Cinema cooperation, naturally would have no means to screen in the overseas, therefore the overseas box office basically is the wishful thinking, in addition, overseas dvd also degenerates into the bubble, without issuing company cooperation, «Hero» product side completely not possible in any national and legitimate release sale, even if dvd. 残酷的现实让整个《英雄》的出品方陷入绝望,眼下的局面是,他们的影片,海外版权卖不出去,没有海外公司以及院线合作,自然就没办法在海外上映,所以海外票房基本上是痴心妄想,除此之外,海外dvd也沦为泡影,没有发行公司合作,《英雄》的出品方完全不可能在任何一个国家、合法发行销售哪怕一盘dvd。 Compensating upside down basically is the matter of being settled! 赔个底朝天基本上已经是板上钉钉的事了！ In the team conference, many people cry low-spirited, prepared to borrow this movie to do the big positive result, finally the didn't expect total military defeat, a leeway does not have, this movie encounters failure in each domain comprehensively, becomes in the China commercial movie history to lose money most...... 在团队会议上,不少人黯然落泪,原本准备借这部电影搞出一点大名堂,结果没想到兵败如山倒,一点余地都没有,这部电影在各个领域全面遭遇滑铁卢,成为华夏商业电影历史上赔钱最多的一部…… This type collapses the general attack like the sky, to the entire «Hero» product team, is destroys the day to extinguish, everyone instantaneously is becoming dejected incomparable, this movie screwed up, their following roads want difficult to walk many, from the director to the movie-making to the screenwriter to the actor, again to the product side, the prestige and reputation will be greatly affected. 这种如同天塌一般的打击,对整个《英雄》出品团队来说,都是毁天灭地的,所有人都在瞬间变得颓然无比,这部电影搞砸了,他们接下来的路要难走的多,从导演到制片到编剧到演员,再到出品方,声誉和口碑都将大受影响。 Director Zhang then realized, Li Mu got down a Chinese chess bureau to «Hero», directly is stranded entire «Hero» in his bureau, lets «Hero» spells to go all-out unable to break through this shackles, can only be fettered by him in the cage, the seeking livehood opportunity does not have. 张导这才意识到,李牧是给《英雄》下了一场围棋局,直接把整个《英雄》困在他的局里,让《英雄》拼尽全力都无法冲破这层枷锁,只能被他束缚在牢笼中,一点求生的机会都没有。 This time Li Mu does not know that what kind of fate «Hero» will face, as well as what kind of loss shoulders, he has received the fair competition, not to attack the opposite party, not to slander the non-contact competition of opposite party, but " Hero » team asks itself to trouble in secret, and has not wiped the clean buttocks, get the handle by oneself, that may really unable to blame not to keep the means of livelihood to him! 此时的李牧并不知道《英雄》会面临怎样的下场,以及背负怎样的损失,他原本一直秉承着正当竞争、不攻击对方、不诋毁对方的非接触竞争,但《英雄》团队暗中找自己麻烦,而且还没擦干净屁股、让自己抓住了把柄,那可真不能怪自己不给他留活路了！ With «Hero» infinite desolate, forms the striking contrast with it, is «You Are the Apple of My Eye» as campus pure running water, but also is continue moisten the heart of each audience, the box office constantly is creating the new record. 随着《英雄》的无限落寞,与它形成强烈对比的,是《那些年》作为一股校园清流,还在继续滋润着每一位观众的心,票房更是不断创造着新的记录。 From screening starting from that day, " You Are the Apple of My Eye » box office advances triumphantly, after topping 300 million Yuan , to continue to wallop upwardly, the momentum that completely do not stop, has soon traced to 400 million now, has shocked the nation. 从上映的那天开始,《那些年》的票房就一路高歌猛进,在突破三亿元大关之后,继续向上猛冲,完全没有要停下来的势头,现在已经快要摸到四亿,已经震惊了全国。 Interestingly, audience who is not willing to spend the Qian Jin movie theater, was forced enters the movie theater, because they have waited for " You Are the Apple of My Eye » pirating plate, finally discovered how unable to buy. 有意思的是,很多不愿意花钱进电影院的观众,也被逼无奈走进电影院,因为他们一直等《那些年》的盗版盘,结果发现怎么都买不到。 Not only this group of users, most people do not have the means in pirating the plate market buy the pirating compact disc of «You Are the Apple of My Eye» this movie, although many people go to various pirating video stores and stalls every day inquired, hopes can buy " You Are the Apple of My Eye » plate, even if the robber records the version, however most pirating distributors can only say one to the customer of walking in: „Excuse me, does not have «You Are the Apple of My Eye».” 不只是这批用户,大多数人都没办法在盗版盘市场里买到《那些年》这部电影的盗版光盘,虽然每天都有很多人去各种盗版音像店和摊位询问,希望能够买到《那些年》的盘,哪怕是盗录版的也可以,但是绝大多数的盗版销售者都只能对找上门来的客户说一句:“不好意思,没有《那些年》。” «Shortly after You Are the Apple of My Eye» just screened, the piracy operator truly depended on this to make a small wealth, an original five Yuan pirating plate, because the movie reflected hotly, " You Are the Apple of My Eye » plate selling price ten Yuan also fell short of demand, even some rented the small dish piece the shop boss one breath to buy more than ten 20 specially, a day all can rent a cleanness, other movie plate day of same place, its day two, was second of spatial. 《那些年》刚上映不久,盗版商确实靠这个发了一笔小财,原本五元一张的盗版盘,因为电影热映,《那些年》的盘售价十元还都供不应求,甚至有一些专门租碟片的店铺老板一口气就买十几二十张,一天全都能租个干净,其他电影盘一天一块,就它一天两块,也还是秒空。 However, such auspicious day overflowed for several days. 但是,这样的好日子没过得了几天。 When «You Are the Apple of My Eye» movie box office over hundred million, each region industry and commerce departments receive an order, comprehensive attack and «You Are the Apple of My Eye» related pirating product. 当《那些年》电影票房过亿的时候,各地工商部门就接到一个命令,全面打击与《那些年》相关的盗版产品。 The relevant departments know that Li Mu's influence, his largest movie opens, if were really pirated the loss of pit to be serious, by some chance what to do when the time comes Li Mu does lash out at the industry and commerce departments before the media? This large package who resists? Under with its this, might as well let carry out a special action on own initiative, hit with " You Are the Apple of My Eye » related pirating product, naturally did not have the remaining risks. 有关部门知道李牧的影响力,他的第一部大电影上映,如果真被盗版坑的损失惨重,到时候李牧万一在媒体面前向工商部门发难怎么办？这个大包谁来抗？与其这样,不如主动让下面搞一个专项行动,把跟《那些年》相关的盗版产品都打了,自然也就没了剩下的风险。 This may that help/gang pirating peddler, usually the industry and commerce be painstakingly basic, no matter, didn't expect now the industry and commerce and management examiner, sees to sell " You Are the Apple of My Eye » pirating plate together holds all plate of pieces confiscates, doing the piracy operator is flustered. 这可苦了那帮盗版小贩,平时工商根本不管,没想到现在工商和城管一起稽查,看见卖《那些年》的盗版盘就抓住把所有碟片都没收,搞得盗版商人心惶惶。 What is most annoying, when the piracy operator starts deliberately to hide the industry and commerce management, the industry and commerce and management started the plainclothes law enforcement, said that is the plainclothes law enforcement, is actually more like the fishing law enforcement, generally sends some young girls, wears the plainclothes to pirating stall keeper there, a face human and animals harmless inquiry: „Boss, has " You Are the Apple of My Eye » plate?” 最可气的是,当盗版商开始刻意躲着工商城管的时候,工商和城管开始了便衣执法,说是便衣执法,其实更像是钓鱼执法,一般就是派一些年轻姑娘,穿着便衣到盗版摊贩那里,一脸人畜无害的询问:“老板,有《那些年》的盘吗？” So long as the boss said, then pulls out the plate, immediately from will kill an industry and commerce and management of big ticket plainclothes law enforcement in all directions, copies a cleanness all small dish pieces, if the stall keeper does not coordinate, seizes and brings to police station administrative detention three days directly. 老板只要说有,然后把盘掏出来,立刻就会从四面八方杀出一大票便衣执法的工商和城管,把所有的碟片抄个干净,如果摊贩不配合,直接扭送派出所行政拘留三天。 Such a does, almost all pirating commerce on have folded the halberd in «You Are the Apple of My Eye», some have even folded more than once. 这么一搞,几乎所有的盗版商贩都在《那些年》上折过戟,有的甚至折过不止一次。 Again and again gets down, domestic regional pirating commerce basically do not dare to peddle «You Are the Apple of My Eye», the although market demand is extremely exuberant, but they do not dare to stock with goods as before, does not dare to take to the streets to peddle, this may these pirating compact disc makers, these people draw the equipment to flee in all directions to make the pirating plate in the whole country painstakingly year to year, meets the popular movie and popular special edition, immediately horsepower full, wishes one could to produce and gain one wave with 200% capacities crazily greatly, but this time really hit the wall. 几次三番下来,国内各地的盗版商贩基本上都不敢兜售《那些年》了,虽然市场需求极其旺盛,但他们依旧不敢进货,更不敢上街兜售,这可苦了那些盗版光盘制作商,这些人常年拉着设备在全国各地流窜生产盗版盘,遇见热门电影、热门专辑,立刻马力全开,恨不能用200%的产能疯狂生产、大赚一波,可是这次真是撞墙上了。 Begins to make the merchant of pirating plate in some Guandong rural area at this moment, hundreds of thousands «You Are the Apple of My Eye» compact discs worries to the warehouse. 一个此刻在粤省某地农村开工制造盗版盘的商人,正对着自己仓库里十几万张《那些年》的光盘发愁。 Movie source that his batch of compact discs use, is in the market the best robber records the edition, the brightness is high, color is good, picture is stable, moreover what is most commendable, when the robber records the person quality in theater is very high, without the Renmin sound clamored, without the child made a tearful scene, therefore this merchant spent the 20,000 block the high price to buy a copy, after coming back, went all out to make the system plate. 他这批光盘所用的片源,是市面上最好的盗录版本,亮度高、色彩好、画面稳定,而且最难能可贵的是,盗录时影院里的人素质很高,没人大声喧哗,更没孩子哭闹,所以这位商人花两万块的高价买下了一份拷贝,回来之后就拼命生产制盘。 30,000 from the beginning were sold out by the following distributor, he looked this profit is too big, without hesitation increases the horsepower, produced 200,000, but this 200,000 going out half, are just drawn back by the distributor immediately, does his zhang (3.33 m) two unable to feel the mind. 一开始的三万张被下面的分销商抢购一空,他一看这利润太大,毫不犹豫的加大马力,一口气生产了二十万张,可是这二十万刚出去一半,就立刻被分销商退了回来,搞得他丈二摸不着头脑。 Plate that but his mother in the market best sell! Did you draw back to me? 这他妈可是市面上最好卖的盘啊！你们怎么都给我退回来了？ The distributor took a stand: „Big brother, this is sell, is also easy the matter! Because many distributors resell the pirating plate of this movie, even/including his mother old nest gave the end, the person also went, we want to make money, does not want the firm food.” 分销商纷纷表态:“大哥,这盘是好卖,可是也容易出事儿啊！不少分销商因为倒卖这部电影的盗版盘,连他妈老窝都给端了,人也进去了,我们想赚钱,可不想吃牢饭。” „My day, you sold Japanese that piece is not afraid in the past! This «You Are the Apple of My Eye» in has ghost?” “我日,往年你们卖日本那种片儿也没这么害怕啊！这《那些年》里难道有鬼吗？” Piracy operator although is puzzled, but facing this situation , can only destroy the tooth to swallow toward the belly, simultaneously takes everything to all returned goods, without the means that must make money by these distributors in the future, if this time provoked them, the compact disc that later makes took to the streets to sell. 盗版商虽然不解,但面对这种情况,也只能打碎了牙齿往肚子里咽,同时对所有退货照单全收,没办法,将来还要靠这些分销商赚钱,如果这次惹恼了他们,以后生产出来的光盘就得自己上街卖去了。 After such matter has had several times, entire pirated in supply chain to be clear about an objective, thinks that good not to bump «You Are the Apple of My Eye»...... 这样的事情发生过几次之后,整个盗版产业链里都明确了一个宗旨,想好就别碰《那些年》…… Not only pirating plate production supply chain was attacked, pirated the plate leasing business to receive the vigorous control of industry and commerce and management, any small dish piece renting shop that had «You Are the Apple of My Eye», confiscated the small dish piece for the first time, closed for the second time directly. 不只是盗版盘产销产业链受到冲击,就连盗版盘租赁业务都收到了工商和城管的大力管控,凡是有《那些年》的碟片租赁店,第一次没收碟片,第二次直接关门。 Unlike these pirating commerce that sells in the street stall, small dish piece renting has the fixed shop front, without means flowing committing a crime, therefore by the industry and commerce and management join up one dozen, recognizes on the little darling immediately instigated, no one dares to hit to rent " You Are the Apple of My Eye » idea again. 跟那些在街头摊位售卖的盗版商贩不一样,碟片租赁是有固定店面的,没办法流动作案,所以被工商和城管这么联合起来一打,立刻就乖乖认怂,谁也不敢再打租赁《那些年》的主意。 Because of this powerful pirating crackdown effort makes the support in rear end, " You Are the Apple of My Eye » box office rising momentum can achieve the effect of completely not being able to stop. 正因为如此强大的盗版打击力度在后端做支撑,《那些年》的票房增长势头才能达到完全停不下来的效果。 About 400 million box offices to the China commercial movie, absolutely are the unprecedented first time, moreover shock of this number to industry was really big, before then, no one dares to imagine, a box office of movie can actually break through two hundred million and three hundred million even to break through four hundred million, they also think the China user did not like spending to watch the movie, what didn't expect was, Li Mu had own means that making these users flood into to the movie theater. 将近四亿的票房对华夏商业电影来说,绝对是破天荒的第一次,而且这个数字对行业的震撼实在是太大了,在这之前,谁都不敢想象,一部电影的票房竟然能够突破两个亿、三个亿甚至有可能突破四个亿,他们原本还以为华夏用户不喜欢花钱看电影,但没想到的是,李牧就有自己的办法,让这些用户都涌入到电影院里来。 The media in the track have reported «You Are the Apple of My Eye» box office MU Online / miracle, the movie critic starts to guess actually this movie final box office can reach what level, but professional the looks at «Hero» tragic death, pledged secretly, cannot do against with Li Mu, while is pondering over, since the campus youth type movie has the market, why oneself aren't many shoots how many? 媒体一直在跟踪报道《那些年》的票房奇迹,影评人开始猜测这部电影最终的票房究竟能达到什么样的水平,而业内人士一边看着《英雄》的惨死,暗暗发誓以后不能跟李牧对着干,一边琢磨着既然校园青春类型的电影这么有市场,那自己为什么不多拍几个？ Therefore, in late December 2002, many film and television companies starts to initiate a project, the preparation begins shooting a campus youth drama, even there is a movement quickly has started to photograph. 于是,在2002年12月的下旬,不少影视公司都开始立项,准备投拍一部校园青春爱情剧,甚至有动作快的已经开始拍摄了。 But achieves 900 million in the You Are the Apple of My Eye box office, will soon break 400 million time, Li Mu received the message suddenly, Hollywood famous Harvey came China unexpectedly, waited to meet with Li Mu in Yanjing. 而就在那些年票房达到9亿,即将突破4亿大关的时候,李牧忽然收到消息,好莱坞大名鼎鼎的哈维竟然来了华夏,在燕京等着跟李牧见面。 Li Mu slightly has hearing to Harvey, knows that this is watches in the value of China person, the industry degenerate of moral behavior dregs, he runs China to come extremely far away, but must see itself, that most likely (80%) rush to Muying Ticket System to come...... 李牧对哈维略有耳闻,知道这是个在华夏人的价值观看起来,人品极渣的行业败类,他大老远跑华夏来,还要见自己,那八成是奔着牧影票务系统来的了…… No matter what various search engine types of novels you watch, 搜索引擎各种小说任你观看,
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