RINAPE :: Volume #11

#1100: In the crevice sought the survival

LNMTL needs user funding to survive Read More

Li Mu delivered to Shenzhen named Vanke governing scenery neighborhood Wei Lan, stops the car(riage) in the neighborhood entrance, after eye looks at Wei Lan gets out then to enter neighborhood, this drives to leave, catches up toward own residence. 李牧把蔚澜送到了深市一个名为万科御景的小区,在小区门口把车停下,眼看着蔚澜下车然后走进小区之后,这才开车离开,往自己的住所赶。 Vanke governing scenery neighborhood name, she sends the message to inquire that at meal time quietly a Shanghai good friend, asking her to help from online search. 万科御景这个小区的名字,还是她在吃饭时悄悄发短信询问沪市一位好友,拜托她帮忙从网上搜出来的。 Wei Lan tells Li Mu this neighborhood address at once, this was forces to be round the lie temporarily. 蔚澜旋即把这个小区的地址告诉了李牧,这才算是勉强把谎话暂时圆了过来。 From the Li Mu's car(riage) later, mood low Wei Lan wandered for 20 minutes in the Vanke governing scenery, transferred from neighborhood another front door, went out then blocked a hiring, making the driver carry itself to arrive at a Shenzhen star class hotel. 从李牧的车里下来,心情低落的蔚澜在万科御景里转悠了二十分钟,才从小区的另一个大门转了出来,一出门便拦了一辆出租,让司机载自己到了深市一家星级酒店。 Drags along the body of exhausted to arrive at the hotel room, the first matter that Wei Lan does then sits down exhausted on the outside sofa, turned on the television conveniently. 拖着疲惫不堪的身躯来到酒店房间,蔚澜做的第一件事便是瘫坐在外间的沙发上,顺手打开了电视机。 Tossing about to the present is around 6 : 00 pm, about Li Mu and report of Taobao Logistics launching ceremony, after experiencing the noon first wave of peak, reached the second round of peak. 折腾到现在已经是下午 6 点多,关于李牧以及淘宝物流启动仪式的报道,在经历了中午的第一波高峰之后,又进入了第二轮高峰。 Major TV Station before the retransmission news broadcast, basically have grade of oneself news, therefore almost every stage can see about the report of Li Mu as well as Taobao Logistics, Wei Lan subconscious opening Xiangnan TV, although she knows that Xiangnan TV interviewed Li Mu's certainly is Chen Wan, but she was the unexpected happening wants to confirm. 各大电视台在转播新闻联播之前,基本上都有一档自己的新闻节目,所以几乎每个台都能看到关于李牧以及淘宝物流的报道,蔚澜下意识的打开湘南卫视,虽然她知道湘南卫视过来采访李牧的一定是陈婉,但她还是鬼使神差的想确认一下。 Waited for several minutes, on the television screen then presented the news about Taobao Logistics, first was Host of studio introduced probably auto-sorting system that a Taobao Logistics that wrap/sets Germany imported, then switch over the video later. 等了几分钟,电视荧幕上便出现了关于淘宝物流的新闻,先是演播室的主持人大概介绍了一下淘宝物流那套德国进口的自动分拣系统,随后便切换到现场视频。 The picture switching the scene, first was the selection Li Mu in some key points at today's launching ceremony speaking, later the picture switch over again, switch over on Chen Wan of scene. 画面切换到现场,先是节选了李牧在今天启动仪式上演讲的部分重点,随后画面再次切换,就切换到了现场的陈婉身上。 But Chen Wan now the Xiangnan TV prima donna, she is variety Host, properly speaking should not be a guest performer reporter type of post, because conducts the cover live to Li Mu, therefore the audience did not think but actually Xiangnan TV sends Chen Wan to seem towering. 陈婉现在可是湘南卫视的当家花旦,她是综艺主持人,按理说不应该客串现场记者这种岗位,但因为是对李牧进行现场报道,所以观众倒也不觉得湘南卫视派陈婉过来显得突兀。 However, Wei Lan at heart was more definite own speculation, Chen Wan really came Shenzhen, it seems like, own speculation will definitely not make any mistake...... 不过,蔚澜心里就更加确定了自己的推测,陈婉果然来深市了,这么看来,自己的推测绝对不会有任何差错…… The Wei Lan mood is especially depressed, switches off the television, lies down on the sofa, the brain thinks that the first time is Li Mu from each tips that meets the present. 蔚澜的心情格外沮丧,关掉电视,躺在沙发上,满脑子想的,都是自己与李牧从第一次见面到现在的每一个点点滴滴。 He buys oneself villa, to send itself to the airport, to help itself solve the huge difficult position that the family firm faced, to invite itself to join Wan Ying, particularly saves oneself from crazed Song Zhilei, these pictures in the past long time, have almost not been separated from her mind, but these pictures flash before is longer, oneself are also thicker to Li Mu's that emotion. 他买自己的别墅、送自己去机场、帮自己解决了家族企业所面临的巨大困境、邀请自己加入万盈,尤其是从丧心病狂的宋志磊手里把自己救出来,这些画面在过去的很长时间里,几乎从来没有脱离她的脑海,而这些画面闪现的越久,自己心里对李牧的那份情感也就越浓。 Wei Lan is not in no mood to continue to pay attention to the television to report temporarily about Li Mu's, but the domestic billions of people are actually paying attention to Li Mu's these to come into public view time. 蔚澜暂时没有心情继续关注电视里关于李牧的报道,但国内数以亿计的民众却都在关注着李牧的这一次公开亮相。 The editing of although major TV Station to video is different, that smuggled goods that but increases Li Mu at the launching ceremony in most media well broadcast. 虽然各大电视台对现场视频的剪辑有所不同,但好在大部分媒体都把李牧在启动仪式上添加的那点私货播了出来。 The so-called smuggled goods, are Li Mu about „the purification domestic e-Commerce environment” the viewpoint, the media think that this is the Li Mu intense social responsibilities as well as real manifestation of industry sense of responsibility, but the Li Mu true idea, is actually hopes that can penetrate the media, transmits a demand to the senior leadership. 所谓私货,就是李牧关于“净化国内电子商务环境”的观点,媒体认为这是李牧强烈社会责任感以及行业责任感的切实体现,但李牧真正的想法,却是希望能够透过媒体,给高层领导传递一个诉求。 Today's Li Mu, with going to US (America) beforehand Li Mu is different. 今日的李牧,与去美国之前的李牧又有所不同。 Before going to US (America), Li Mu's influence basically all in China, the harvests of some overseas although also chance accomplished what art had failed, but he has not received any true attention in the Western society, but after going to US (America), the Li Mu's influence was enlarged through the Western media infinitely, therefore, before going to US (America), with comes back after US (America), the Li Mu's world influence has the leap promotion, the US (America) media said that he is the world-class youth leader, this saying to be not false, almost the young people in the world, regard as in Li Mu the heart the idol. 在去美国之前,李牧的影响力基本上全在华夏境内,海外虽然也有些无心插柳的收获,但他本人在西方社会并没有受到什么真正的关注,但是去了美国之后,李牧的影响力通过西方媒体被无限放大,所以,去美国前与从美国回来后,李牧的世界影响力有着飞跃般的提升,美国媒体说他是世界级的青年领袖,这话一点都不假,几乎全世界的年轻人,都把李牧视为心中偶像。 Therefore this Li Mu does an auto-sorting system launching ceremony in Shenzhen, actually attracted almost all domestic media, as well as has the foreign media of stagnation point in China. 所以这次李牧在深市搞一个自动分拣系统的启动仪式,竟然吸引了几乎所有的国内媒体,以及在华夏有驻点的海外媒体。 Because the Li Mu present worldwide scale gets wide approval, therefore all public opinions of his present, have not allow to neglect world influence. 正因为李牧现在的世界范围备受肯定,所以他现在的所有公开言论,都有着不容忽视的世界影响力。 Li Mu vanishes so many days, returns in the media and populace line of sight for the first time, this matter is therefore the focus of attention, that smuggled goods that therefore Li Mu smuggles in the speech today, quick had the huge influence in senior leadership there. 李牧消失这么多天,第一次在媒体与大众视线中回归,这件事本身就因此而备受关注,所以李牧今天在演讲里夹带的那点私货,也很快就在高层领导那里产生了巨大的影响力。 Originally, the senior leadership has not truly aimed at e-Commerce to sell the false to conduct the plan of legislation immediately, this is because many issues left over by history cause, the senior leadership also had previously received Li Mu in although to the adjuration in this aspect, but they believe, e-Commerce is the one supplement and delaying of real economy, therefore it must respect at present the present situation of domestic real economy inevitably. 原本,高层领导确实没有立即针对电子商务售假进行立法的打算,这是因为许多的历史遗留问题导致,高层领导在此前虽然也收到过李牧对这方面的恳请,但他们认为,电子商务是实体经济的一种补充与延展,所以它势必要尊重目前国内实体经济的现状。 The domestic current real economy is rising, at this time from the big level, the high level hopes that the economic development can „run a bit faster”, cannot by some small issue and speed of small slight defect influence entire economic development, therefore first rapid growth, then the improvement, became the main key of present stage economic development gradually. 国内目前的实体经济正在崛起,这种时候从大层面上来说,高层更希望经济发展能够“快点跑”,不能被一些小问题以及小瑕疵影响整个经济发展的速度,所以先快速发展,再逐步完善,就成了现阶段经济发展的主基调。 offline supply chain of fake product is enormous, at least involves several tens of thousands of workshop enterprises as well as several million people of employment, even is also passing through the retail of spreading the nation, comprehensively the possibility that therefore in this case, cracks down on the fake product is very low, in addition the beforehand senior leadership has thought that e-Commerce is the one supplement form of real economy, therefore they had not given a Li Mu explicit answer. 假冒产品的线下产业链极大,至少牵扯数万作坊式企业以及数百万人的就业,甚至还贯穿着遍及全国的零售行业,所以在这种情况下,全面打击假冒产品的可能性很低,再加上之前高层领导一直认为电子商务是实体经济的一种补充形式,所以他们才一直没有给予李牧一个明确的答复。 However, today's Li Mu, the weight/quantity and importance in high-level eye is no comparison between them, when the high level knows Li Mu after this time openly makes an appearance again vague mentioned this matter, immediately gives a very explicit instruction to formulate the e-Commerce regulations as soon as possible, later conducted a round big clean in view of the e-Commerce industry, Li Mu, since valued this market, that government acted to be clean this industry radical purification! 但是,今日的李牧,在高层眼中的分量与重要性都不可同日而语,所以当高层知道李牧在这次的公开露面中再次隐晦的提及这件事之后,立刻就给了一个非常明确的指示尽快制定电子商务管理条例,随后针对电子商务行业进行一轮大清洗,李牧既然这么看重这个市场,那政府就出面把这个行业彻底净化干净！ ...... …… Recently Boss Ma crossed is very relaxed. 马老板最近过的很轻松。 Since after oneself crevice sought the plan success of survival, he gets rid of Li Mu to take to oneself tremendous pressure immediately. 自从自己夹缝中求生存的计划成功之后,他就立刻摆脱了李牧带给自己的巨大压力。 In market, to the opposite party the fatal blow, must project on the core market of opposite party, now, the counterfeit is the LeTao core market, the brand clothing that particularly counterfeits, accounted for over 60% of total order volume in LeTao. 在商场中,如果想给对方致命打击,一定要打到对方的核心市场,现在,仿冒品就是乐淘的核心市场,尤其是仿冒的品牌服饰,在乐淘占了总订单量的60%以上。 But this gray market, is the domain that the Taobao net does not touch completely, therefore in this case, the LeTao transformation makes the category that Taobao does not touch, Taobao as well as Li Mu are at wit's end. 而这块灰色的市场,是淘宝网完全不触碰的领域,所以在这种情况下,乐淘转型做淘宝不触碰的类别,淘宝以及李牧都对其无计可施。 Boss Ma fully realized, oneself present hides in the forbidden area that Li Mu is unable to touch, can have the good opportunity of dreadful growth, therefore he biggest idea, is bigger and stronger LeTao now as soon as possible, once the LeTao foundation consolidates and has the sufficient wind resistant ability, when the time comes jumps out of the forbidden area again time, Li Mu wants to cope with itself again, is not easy. 马老板深知,自己现在躲进李牧无法触及的禁区,就能够获得猥琐发育的好机会,所以他现在最大的想法,就是尽快把乐淘做大做强,一旦乐淘根基稳固、具备足够的抗风能力,到时候再跳出禁区的时候,李牧再想对付自己,就没有那么容易了。 In order to achieve this goal, Boss Ma deliberately sent a team recently, goes in person area the southeast coast, creates a false impression the enterprise with the local area communicates in private, what Boss Ma thinks is sells the false matter formalization online, conducts the uniform purchasing to the source of goods, by a more inexpensive price conveying to the hand of LeTao big seller. 为了达到这个目标,马老板最近刻意派出去一个团队,亲赴东南沿海一带,与当地造假企业进行私下沟通,马老板想的是把线上售假的事情规模化,对货源进行统一采购,以更低廉的价格把货物输送到乐淘大卖家的手中。 What Boss Ma considers, present stage, even the LeTao big seller, draws individually, still did not have enough right to speak in front of the factory, as the matter stands, will have two problems, cannot press the cost, cannot attain the exclusive source of goods. 马老板考虑的是,现阶段,即便是乐淘的大卖家,单个拉出来,在厂家面前仍旧没有足够的话语权,这样一来,会出现两个问题,一个是压不下去成本,一个是拿不到独家货源。 Therefore, Boss Ma hopes that is being acted by LeTao in secret, in the ways of bulk purchasing with these factory cooperation, sets up several offices in the southeast directly directly, office from factory after the goods, through the LeTao logistics, ex-factory price resells directly to the LeTao big seller. 所以,马老板希望由乐淘在私底下出面,直接以大宗采购的方式与这些工厂合作,直接在东南设几个办事处,办事处从厂家拿货之后,直接通过乐淘物流,以出厂价转卖给乐淘大卖家。 This method is very interesting, is equivalent to Boss Ma to have the person, to strive, certain cost , helping the big seller press as far as possible lowly the purchasing cost, as the matter stands, big seller from Taobao with goods, not only price take the goods to want small advantage, but also saved the logistic cost completely, even does not need to run personally one south, sits can attain the goods at home. 这种玩法很有意思,相当于马老板出人、出力、出一定成本,来帮大卖家把进货成本尽可能压到最低,这样一来,大卖家从淘宝手里拿货,不但价格比自己拿货要便宜,而且还完全节省了物流成本,甚至都不需要亲自跑一趟南方,坐在家里就可以拿到货品。 Because some large number of sellers are the bricks-and-motar shop owners, they generally, must run once in a while personally Hangzhou, Guangzhou or Putian, the inventory then through the logistics cargo sending back, oneself starting round trip catches up with personally again, the manpower cost is very high, the financial resource cost is not low. 因为有相当一部分卖家都是实体店店主,他们一般情况下,每隔一段时间都要亲自跑一趟杭城、羊城或者普田,亲自进货然后通过物流把货物发回家,自己再启程往回赶,人力成本很高,财力成本也不低。 Now was good, they cooperate with LeTao, LeTao can solve for them these things. 现在好了,他们跟乐淘合作,乐淘可以把这些事情都替他们解决掉。 However, Boss Ma did so many for them, proposed similarly own request, that is requests all sellers to reduce the price as far as possible, meager profit but high turnover. 但是,马老板为他们做了这么多,也同样提出了自己的要求,那便是要求所有卖家尽可能把价格降低,薄利多销。 He pursues, was the order volumes, the volumes of business and subscriber these important dimensions platform, like this cooperated with the seller, can guarantee that the counterfeit clothing on LeTao, bought compared with any place wants small advantage, even the ordinary consumer arrived at Hangzhou and to Putian personally, could not attain such low retail price. 他追求的,是平台的订单量、成交额以及用户数量这几个重要维度,这样与卖家进行合作,就能够确保乐淘上的假冒服饰,比任何地方买都要便宜,甚至普通消费者亲自到杭城、到普田,都拿不到这样低的零售价格。 In addition, Boss Ma is still operating a new method, LeTao this time , is not only discussing lower association negotiated price with the factory, but also is discussing in the future the LeTao feeding specially design with the factory. 除此之外,马老板还在操作一种新的玩法,乐淘这次不但在跟工厂谈更低的协议价,还在与工厂谈未来乐淘的专供款式。 The brand clothing product that a factory imitates every year possibly has over a hundred, in the past these product manufacturing flowed to the clothing shoes wholesale market of whole country directly, but now, the factory will deduct 20% designs for LeTao every year specially, this 20% designs only supply LeTao, to other channel sales, Boss Ma does not hope that raises the LeTao user viscosity taking advantage of this, the exclusive commodity is always easier to bring to attract the user. 一个厂家每年模仿的品牌服饰产品可能有上百款,以往这些产品生产出来直接流向全国各地的服装鞋帽批发市场,但是现在,工厂每年会为乐淘专门扣下20%的款式,这20%的款式只供乐淘,不对其他渠道销售,马老板希望借此来提升乐淘的用户粘度,独家的商品总是更容易拿来吸引用户。 Boss Ma tacitly consented sells in LeTao with the supporting secretly counterfeit goods, now for the rapid growth of LeTao, he has not hesitated actively to participate to sell in the fake chain , some core team members including Cai Chongxin had also expressed vigorous opposition, thinks, once LeTao participates to sell the fake chain actually, will then certainly have the policy and legal risk in the future, but Boss Ma does not care at all. 马老板原本只是默许和暗中支持假货在乐淘销售,现在为了乐淘的快速发展,他已经不惜主动参与到售假的链条中来,原本,包括蔡崇新在内的一些核心团队成员也表示过强烈的反对,认为一旦乐淘实际参与售假链条,那么未来一定会有政策与法律风险,但是马老板毫不在意。 He did not think that the country will tighten the policy in the counterfeit goods level over the next several years, he instead felt, best time that now the curve passes another vehicle. 他丝毫不觉得未来几年国家会在假货层面收紧政策,他反而觉得,现在正是自己弯道超车的最佳时机。
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