RINAPE :: Volume #11

#1084: Two positions

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Estimate value several hundred hundred million USD enterprises, puts out 5% stocks to make the option pond of staff one time, is rare in most industries, takes so many stocks to be rarer by a shareholder alone. 一个估值数百亿美元的企业,一次拿出5%的股份做员工的期权池,在大部分行业里都非常罕见,由一个股东单独拿出来这么多股份就更加稀有。 To largest companies, you among various shareholders struggle me to snatch are very brutal, everyone covers solid to own stock, has coveted about the stocks of others especially simultaneously. 对大多数大型公司来说,各种股东之间的你争我抢是非常残酷的,每一个人都对自己的股份捂得格外严实,同时又对其他人的股份有所觊觎。 The option ponds of most companies, by the shareholder and others compared with the dilution, looking like financing are the same, all shareholders sit together, after discussion points, all shareholders and others compared with dilution. 大部分公司的期权池,都是由股东等比稀释,就像是融资一样,所有股东坐在一起,讨论出一个点数之后,所有股东等比稀释。 If must put out 5%, that this 5% take together according to the existing ownership percentage by the existing shareholder, but this is not easy, because this is to make the shareholder take out money outward. 如果要拿出5%,那这5%由现有股东按照现有的持股比例共同拿出来,但是这可不容易,因为这是让股东往外掏钱。 Li Mu achieves today's situation Muye Science and Technology, the stock as well as money were unimportant, oneself are the major stockholder, after financing, 65% stocks, put out 5 point to him no major problems, but can have very big help and promotion to the entire enterprise future development. 李牧把牧野科技做到今天的地步,股份以及金钱就不是那么的重要了,自己本身就是大股东,融资之后也还有65%的股份,拿出五个点对他来说没什么大问题,但是对整个企业未来的发展会有很大的帮助与促进。 In the future, the estimate value of Taobao net will not be lower than Muye Science and Technology, perhaps if Taobao Logistics, will become a huge giant beast in addition, to Li Mu, he has made money that enough several lifetime could not all spend now, therefore to him, how has arrived now this/should has considered to divide the benefit. 未来,淘宝网的估值也不会低于牧野科技,如果加上淘宝物流,恐怕会成为一个更加庞大的巨兽,对李牧来说,他现在已经赚够了几辈子都花不完的钱,所以现在对他来说,已经到了该考虑如何分利的时候了。 While the great news of this Muye Science and Technology 330 hundred million USD financing, grasps the formulation option reward policy, to the morale of entire team will be a huge promotion. 趁着这一次牧野科技330亿美元融资的大好消息,抓紧制定期权奖励政策,对整个团队的士气都将是一个巨大的提升。 The option and market value close hook of enterprise, the market value of enterprise will be higher in the future, has the staff of option to be able the return are also more. 期权本身与企业的市值紧密挂钩,将来企业的市值越高,持有期权的员工所能够得到的回报也就越多。 Afterward, Li Mu said to Lin Qingya: „In the future the option and stock rise certainly in value unceasingly, but has quite urgent leverage demand based on most staff, our enterprise has a rule, once the staff conforms to the good power to request, decided that the good power leverages, then disburses money by the company, or the stock the option buys at the current price on market in his hand, then invests the option pond.” 随后,李牧对林清雅说:“未来我们的期权和股票一定是不断增值的,但是基于大部分员工有比较迫切的套现需求,我们企业内部出一个规则,员工一旦符合行权要求,决定行权套现,那么由公司出钱,将他手里的期权或者股份以市场价买下来,然后再重新投入期权池。” Lin Qingya said: „Does your meaning circulate our option pond?” 林清雅说:“您的意思是把我们的期权池循环起来？” „Right.” Li Mu nods: „Option pond cannot only unable to leave, in this case, five points divide, must dilute the stockholder's rights to come in again, in the future to us, the cash will be the most immaterial thing, the option and stock will actually more divide are less, if our staff decision good power, we will buy the option with the fund of company.” “对。”李牧点了点头:“期权池不能只出不进,这样的话,五个点分完,又要重新再稀释股权进来,未来对我们来说,现金是最无关紧要的东西,期权和股份却越分越少,所以如果我们的员工决定行权,我们就用公司的资金把期权买回来。” In view of the fact that the level of living, the income level and the expenditure demand each staff are different, therefore few staff can continue for several years to hold the option or the stock of company continuously, but did not consider that the good power leverages, overwhelming majority staff after permitting good power, in a short time conducts the good power, first takes the cash, since this, the company disburses money to buy the option, the group of staff who attain the option obtained the really gold/metal silver, the option pond of company also obtains to supplement, to the late new staff, the total quantity of option pond had enough safeguard. 鉴于每一个员工的生活水平、收入水平以及开支需求都不一样,所以很少有员工能持续几年连续持有公司的期权或者股份,而不考虑行权套现的,绝大部分的员工都会在允许行权之后,在短时间内进行行权,先把现金拿到手,既然这样,公司出钱把期权买回来,拿到期权的这批员工得到了真金白银,公司的期权池又重新得到补充,对后期的新员工来说,期权池的总量有了足够的保障。 Decides as the circulation the revolution way of option pond, later actuates the option pond to revolve continually, is not the scarce stockholder's rights, but was the cash, like this will also be favorable for the company's future long-line development. 把期权池的运转方式定为循环,以后驱动期权池持续运转的,就不是稀少的股权,而是现金了,这样对公司未来的长线发展也更有利。 Li Mu although is willing to divide the benefit, but has after all, if the stock in oneself hand dilutes unceasingly, finally may lose to the control of enterprise, this point is he at present this stage unacceptable, if will arrive at certain age, decides to retire, can hand over the control of company, at that time, can leverage the stock in own gradually, enjoys the life thoroughly, but before that Li Mu also needs to guarantee to the absolute control power of own enterprise. 李牧虽然愿意分利,但终归是有个度,自己手里的股份如果不断稀释,最终有可能丧失对企业的掌控权,这一点是他目前这个阶段所不能接受的,如果将来到了一定岁数,决定退休,可以把公司的掌控权交出去,那个时候,也可以把自己手里的股份逐步套现,彻底享受人生,但是在那之前,李牧还需要保证对自己企业的绝对控制权。 Subscribed the issue of option, Li Mu confessed that Lin Qingya formulates the good present stage immediately the option dispatching rule, then arranged the specialist to formulate the related announcement, to the staff member announcement of Muye Science and Technology, but he, has completed preparation that returned to China, before the last matter, that Ben Clarkson that proposed „centralization” concept took. 订好了期权的问题,李牧交代林清雅立刻制定好现阶段的期权分配规则,然后安排专人制定相关的公告,向牧野科技的全体员工公布,而他本身,已经做好了返回华夏的准备,在走之前的最后一件事,就是把那个提出了“中心化”概念的ben.clarkson拿下。 ...... …… When Ben Clarkson arrives at Muye Science and Technology as promised, his has been at heart disturbed. 当ben.clarkson如约来到牧野科技的时候,他的心里一直都极为忐忑。 The disturbed reason , because he truly has to be above all peer farmers' worships to Li Mu, Ben Clarkson once conducted very thorough research to the Li Mu's entire undertaking history, but research is thorough, he is also more admiring to Li Mu. 忐忑的原因,是因为他确实对李牧有着超乎所有同行业者的崇拜,ben.clarkson曾经对李牧的整个创业历史进行了非常深入的研究,而研究的越是深入,他对李牧也就越钦佩。 Most makes Ben Clarkson exclaim in surprise that is Muye Science and Technology in the process of high-speed advancement, has not made a mistake, has almost taken the best route with the quickest speed, this point really made one admire. 最让ben.clarkson惊叹的,是牧野科技在高速推进的过程中,没有犯过错误,几乎是一直用最快的速度走最佳的路线,这一点实在是太令人敬佩了。 The internet industry after these years development, has gradually formed many relatively mature segmentation domains, but to each segmentation domain, is an extremely huge complex labyrinth, but Li Mu to the feeling of Ben Clarkson, can put on the wall probably, but extraordinary physical functions, breaks in each domain fast, can use the quickest speed entry, existence of such abnormal level, in the Ben Clarkson mind only has Li Mu one. 互联网行业经过这些年的发展,已经逐渐形成多个相对成熟的细分领域,而对每一个细分领域来说,都是一个极其庞大复杂的迷宫,而李牧给ben.clarkson的感觉,就好像一个可以穿墙而过的特异功能者,快速冲入每一个领域,都能够用最快的速度通关,这样变态级的存在,ben.clarkson心目中唯有李牧一个。 Lin Qingya the Ben Clarkson belt/bring to the Li Mu's office, stood in out of the door, the heart of Ben Clarkson jumps the throat quickly. 林清雅将ben.clarkson带到李牧的办公室,站在门外,ben.clarkson的心都快跳到了嗓子眼。 His although does not know why Li Mu will invite oneself coming scope to chat on own initiative, but he is very clear, Li Mu such busy person, can invite itself to chat specially, certainly is the article that looked at itself to write. 他虽然不知道为什么李牧会主动邀请自己过来面聊,但是他心里很清楚,李牧这样的大忙人,能够专门邀请自己过来聊聊,一定是看过了自己写的文章。 In Ben Clarkson guesses Li Mu to look own true goal is anything, Lin Qingya has knocked open the door of Li Mu office, later made a posture of invitation, making Ben Clarkson advanced. 就在ben.clarkson揣测李牧找自己的真正目的是什么时,林清雅已经叩开了李牧办公室的门,随后做了一个请的姿势,让ben.clarkson先进。 Ben Clarkson slightly hesitates, was anxious taking a step, but Li Mu at this moment is sitting in own desk, raised the head to see Ben Clarkson, rushed surprisedly, having a dream also didn't expect Ben Clarkson unexpectedly was a tall and powerfully built muscle male. ben.clarkson略一迟疑,还是紧张的迈步走了进来,而此刻的李牧正坐在自己的办公桌内,抬头看到ben.clarkson,不由赶到惊讶,做梦也没想到ben.clarkson竟然是一个身材魁梧的肌肉男。 Li Mu also thinks, Chief Editor of Ben Clarkson this type of it well-known magazine, oneself certainly is also the internet family background, the overall feeling should like Bill Gates, wear the eyeglasses very bookishness, usually looked that outside will seem somewhat simple-hearted. 李牧还以为,ben.clarkson这种it知名杂志的主编,自己一定也是互联网出身,整体的感觉应该像比尔・盖茨,戴着眼镜很书生气,平时只是看外面会显得有些木讷。 But Ben Clarkson oneself, is not only the strong muscle male, but also does not wear the eyeglasses, on the sturdy arm has palm of the hand big tattoo, the mark a head picture of young female student. 而ben.clarkson本人,不但是个强壮的肌肉男,而且还不戴眼镜,粗壮的手臂上有着一块巴掌大的纹身,纹了一个小女生的头像。 Lin Qingya follows again behind Ben Clarkson, to a Li Mu introduced: „Chief Li, this is Mr. clarkson.” 林清雅跟再ben.clarkson身后走进来,对李牧介绍道:“李总,这位就是clarkson先生。” Then, said to Ben Clarkson: „Mr. clarkson, this is Chief Li, Li Mu.” 说罢,又对ben.clarkson说:“clarkson先生,这位就是李总,李牧。” Ben Clarkson very excited saying: „Chief Li hello/you good, admiring you are very long, today finally has the opportunity to see the honorable person!” ben.clarkson非常激动的说道:“李总你好,仰慕你已经很久了,今天终于有机会可以见到真人！” Li Mu polite saying: „Mr. clarkson, I also admired you to be very long, you all articles and Blog I were looking recently, you understanding of internet, were I have seen in everyone are strongest.” 李牧客气的说道:“clarkson先生,我也仰慕你很久了,你最近所有的文章、博客我都在看,你对互联网的理解,是我见过的所有人里最强的。” Ben Clarkson especially modest saying: „Mr. Li Mu the erroneous approved, with words that a China idiom described, my these were an armchair strategist, compared with the entrepreneur of this actual undertaking, missing was really far.” ben.clarkson格外谦虚的说道:“李牧先生谬赞了,用华夏的一句成语形容的话,我那些都是纸上谈兵,与您这种实际创业的企业家比起来,差得实在是太远了。” Li Mu shows a faint smile, said: „Was an armchair strategist to have the use of being an armchair strategist, was an armchair strategist, if discussed was not right, inevitably there is no value, but if can find the true key point, was an armchair strategist is equal to planning strategies, all large-scale campaigns, true commanders not in frontline, even to frontline long distance, because of them the understanding and assurance to the key point, can make them understand clearly the overall situation, one wars that involved countless people hit.” 李牧微微一笑,说:“纸上谈兵有纸上谈兵的用处,纸上谈兵如果谈的不对,必然没有任何价值,但是如果能够找到真正的关键点,那么纸上谈兵就等于是运筹帷幄,所有的大型战役,真正的指挥官都不在前线,甚至离前线十万八千里,可正是因为他们对关键点的了解与把握,能够让他们洞悉全局,把一场牵扯无数人的战争打好。” Ben Clarkson nods, says with a smile: „Right that you said.” ben.clarkson点了点头,笑道:“您说的对。” Li Mu asked Ben Clarkson: „What is Mr. clarkson before allying «silion-valley-magazine» to make works?” 李牧问ben.clarkson:“clarkson先生在加盟《silion-valley-magazine》之前是做什么工作的？” Ben Clarkson said: „Before then, I make the product development in Apple, after Jobs walked, I joined Cisco, makes the product development.” ben.clarkson说:“在这之前,我在苹果做产品开发,乔布斯走了之后,我就加入了思科,也是做产品开发。” Li Mu said with amazement: „Will product development turn into magazine Chief Editor? Was this span too big a point?” 李牧惊讶的说:“产品开发怎么会变成杂志主编？这个跨度是不是太大了一点？” Ben Clarkson said with a smile: „Sounds like this, actually was mainly I tried to write the column in Apple to some technical it magazines, wrote writes, discovered oneself very liked being an industry commentator, therefore in Cisco I found an opportunity to interview to the magazine company, the opposite party to each other was very satisfied, the given salary was also good, I complied.” ben.clarkson笑道:“听起来是这样,其实主要是我在苹果的时候就曾经试过给一些科技it杂志写专栏,写着写着,发现自己挺喜欢做一个行业评论者,于是在思科的时候我就找了个机会到杂志社面试了一下,对方对彼此都很满意,给出的薪资待遇也都还好,我就答应了。” Li Mu nods to say with a smile: „It seems like your employed experience is very rich. For these years was the industry commentator, gradually had to feel tastelessly? Makes you sprout to return the first line the idea?” 李牧不由点头笑道:“看来你的从业经历还是非常丰富的。这几年做行业评论者,久而久之有没有感觉到乏味？有没有让你萌生出重新回到第一线的想法？” Ben Clarkson sighed one lightly, said: „I said honestly, from my innermost feelings, I really has the idea of purely returning to the first line, the commentator does was too long, has watched too many successes and failure, always felt oneself are probably experienced, wants to verify impatiently the present ability.” ben.clarkson轻叹一声,道:“我坦诚的说,单纯从我的内心,我确实有回到第一线的想法,评论者做的太久了,看过了太多的成功与失败,总觉得自己好像已经非常有经验,迫不及待想要印证一下自己现在的能力。” At this point, Ben Clarkson also said: „Trades a dimension consideration the words, I felt own present and industry came apart were too long, the reality held the ability to be certainly weak, in the brain the mentality was very every so often clear, the idea also had, but feared that had problems in the execution end, seemed like the author, the similar story, Hemingway wrote is «Old Man and Sea», bold handwriting vigorous style bad writing came out, possibly was a dull rotten article.” 说到这里,ben.clarkson顿了顿又道:“不过换一个维度考虑的话,我又觉得自己现在与行业脱节了太久,实操能力一定非常弱,很多时候脑子里思路很清晰,想法也有,但就怕在执行端出问题,就好像作者,同样的故事,海明威写出来就是《老人与海》,笔力不济的写出来,可能就是一篇枯燥无味的烂文章。” Li Mu said: „This point that you said I approve, the theory and idea must put into practice by the strong execution, both are indispensable.” 李牧道:“你说的这一点我非常认可,理论与想法是要靠强大的执行力来实现的,两者缺一不可。” Ben Clarkson said with a smile: „Therefore I felt, I was not possibly suitable to return to the internet industry the first line, now what I can determine, ability of oneself a little industry analysis, but other, but also was the unknowns.” ben.clarkson笑道:“所以我才觉得,我可能不是太适合回到互联网行业的第一线了,我现在能确定的是,自己有点行业分析的能力,但其他的,还都是未知数。” Li Mu nods, looks at Ben Clarkson, said earnestly: „You have thought that under pattern of teamwork, you analysis capability to industry, can pass the other ends of team to come landing?” 李牧点了点头,看着ben.clarkson,认真的说:“你有没有想过,在团队合作的模式下,你对行业的分析能力,也是可以通过团队的其他端来落地的？” Ben Clarkson curious asking: „Chief Li, is your meaning?” ben.clarkson好奇的问:“李总,你的意思是？” Li Mu said: „I ask you to come today, two positions hope you consider together.” 李牧说:“我今天请你过来,是有两个职位希望你一起考虑一下。” Ben Clarkson subconscious asking: „Which two?” ben.clarkson下意识的问:“哪两个？” „Chief Editor of YY net it channel, and adviser in Muye Science and Technology strategic research office!” “yy网it频道的主编,以及牧野科技战略研究办公室的总顾问！”
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