RINAPE :: Volume #11

#1048: Best-Product-Ever

LNMTL needs user funding to survive Read More

YY „Discussion group” online of function, renovated elite community's cognition to the YY again, renovated them to the cognition that the YY product builds. yy“讨论组”功能的上线,再一次刷新了精英群体对yy的认知,更刷新了他们对yy产品打造的认知。 Originally, as one of the YY core functions, YY Group has let these to the group user who chatted the demand pleasantly surprised, even to the present, the YY Group heat degree had not dropped slightly, even to the present, msn as well as icq also with a sudden burst to develop own „YY Group” function. 原本,作为yy的核心功能之一,yy群已经让那些对群聊有需求的用户大为惊喜,即便到了现在,yy群的热度也丝毫没有减退,即便到了现在,msn以及icq还都在卯足了劲开发自己的“yy群”功能。 Finally, who didn't expect, YY at this time, promoted one unexpectedly with the YY Group powerful supplementary new product . Moreover, its usage-style, simply simple to letting the person bursts into tears. 结果,谁也没想到,yy竟然在这个时候,推出了一个与yy群强力互补的新产品,而且,它的使用方式,简直简单到让人流泪。 When the user needs to conduct the small range group temporarily chatting, he does not need to register YY Group specially, does not need to be worried that own YY Group quantity is the upper limit, he only needs to open with one of them 's dialog box, then needs to join crowd of chatting person Latvia to come in the mouse to be OK. 当用户临时需要进行小范围群聊的时候,他再也不用专门注册一个yy群,更不用担心自己的yy群数量达到上限,他只需要打开与其中一人的对话框,然后用鼠标将需要加入群聊的人“拉”进来就可以了。 So long as in the one-to-one privacy chatted in the dialogue to join a person, YY will establish Discussion group that automatically contained three users, the mouse inventory drove, dragged into community a good friend, this smooth experience, making one become addicted. 只要在一对一的私聊对话中加入一个人,yy就会自动建立一个包含三位用户的讨论组,鼠标清点拖动,就把一个好友拉入了一个群体,这种顺畅至极的体验,让人上瘾。 To widen the disparity, a bigger degree to be supplementary with YY Group, and does not conflict mutually, YY Discussion group has certain castration and limit in the function, first is the Discussion group member upper limit can not over 20 people, next is Discussion group does not suppose ID, in other words, Discussion group cannot open to all YY users joins, can only in a member manual pull people through Discussion group enter, then, Discussion group turns into a good friend and good friend, or with the place that the good friend of good friend exchanges, the human relations with reality closes up is also closer. 为了与yy群拉开差距、更大程度互补且不互相冲突,yy讨论组在功能上有一定的阉割与限制,首先是讨论组成员上限不得超过二十人,其次是讨论组不设id,也就是说,讨论组不可以开放给所有yy用户加入,只能通过讨论组内成员手动拉人进入,如此一来,讨论组本身就变成一个好友与好友,或者与好友的好友交流的地方,与现实的人脉关系靠拢的也更紧密。 In addition, Discussion group also has a very important point and YY Group is different. 除此之外,讨论组还有一个非常重要的点与yy群不同。 Because YY Group the population are many, personal connection is disorderly, must therefore be the user applies to add the crowd and group Lord manager to confirm on own initiative ; Is the crowd Lord and management invites, by the inviter is needed to confirm that may enter the group. yy群因为人数多、人脉杂乱,所以必须是用户主动申请加群、群主管理员确认;或者是群主与管理邀请,被邀请者需要确认才可进群。 But the product logic of Discussion group is clear, because the Discussion group members is a good friend, or the good friend of good friend, therefore the human relations are relatively simple, the human relations are simple, moreover can drag into some Discussion group oneself, certainly is own good friend, therefore wrong was dragged into Discussion group, either drags into the Discussion group possibility greatly to reduce maliciously. 而讨论组的产品逻辑就非常清晰,因为讨论组的成员都是好友,或者好友的好友,所以人脉关系相对简单,人脉关系简单,而且能把自己拉入某个讨论组的,一定是自己的好友,所以被错拉入讨论组,或者恶意拉入讨论组的可能性就大大降低。 Because of this clear understanding, therefore Discussion group also exempts the link that a pull people needs to confirm, further simplifies founds the Discussion group flow, product logic seemingly has nothing greatly, but guesses carefully, can discover that the product profoundly studies to the side of user, to the user relations and user experience. 正因为有了这个清晰的认识,所以讨论组也就免去了拉人需要验证的环节,进一步简化创建讨论组的流程,这其中的产品逻辑看起来没什么了不起,但仔细揣测,才能发现产品对用户、对用户关系、用户体验的极深入研究。 This is the general peers, even is the entire elite community to the YY full of admiration key, but it completely, is one performance of Li Mu to Tencent product esteem, undeniably, previous life Tencent, will be China internet most will play the product, will know most deeply about the user. 这是广大同行,甚至是整个精英群体对yy五体投地的关键,但其在根本上,也是李牧对腾训产品推崇的一种表现,不可否认,上辈子的腾训,是华夏互联网最会玩产品的,也是对用户了解最深入的。 Because the Discussion group function is everywhere pleasantly surprised, therefore it, as soon as gets online, explodes the fire in the YY user community immediately! 正因为讨论组功能处处充满惊喜,所以它一上线,就立刻在yy用户群体中爆火！ The data of YY backstage showed that 20 minutes that the update renews , the Discussion group foundation request that the server accepts has achieved astonishingly 27 million, it seems like everyone always enjoys to this function. yy后台的数据显示,新版更新的二十分钟时间内,服务器接受的讨论组创建请求已经达到了惊人的两千七百万,看来大家都对这个功能乐此不疲。 Happen to the US (America) elite class of around 9 : 00 am, must fumble and break up the show this function simply, they will always found small team internal Discussion group conveniently, then founds several strange Discussion group. 正好在早晨 9 点多的美国精英阶层,简直要把这个功能玩坏了,他们总是会顺手创建一个小团队内部的讨论组,然后再创建几个稀奇古怪的讨论组。 For example, founds one to like buying the Starbucks coffee every morning Discussion group ; Founds one to like eating Discussion group of Chinese meal at noon ; Discussion group that after founding one gets off work, to like soaking...... 例如,创建一个每天早晨喜欢买星巴克咖啡的讨论组;创建一个中午喜欢吃中餐的讨论组;创建一个下班之后喜欢泡吧的讨论组…… In brief, because Discussion group completely opens applies, moreover does not limit the quantity, therefore everyone felt this type for the first time „being extravagant and wasteful” pleasant sensation. 总之,因为讨论组完全开放申请,而且不限数量,所以大家第一次感觉到了这种“铺张浪费”的快感。 In the past, the YY Group quantity was very precious, even the member must save the point to use, was impossible also to form a group to 35 people to chat recklessly casually, but, all these experience are subverted now, the user can conduct the matching cohort in the fingertip to the good friend at will, the control wants unprecedented satisfaction. 以往,yy群的数量可是很宝贵的,即便是会员也要省着点用,不可能肆意到三五个人也可以随便组建一个群聊,但是,现在这一切的体验都被颠覆,用户在指尖就可以随意对好友进行搭配组群,操控欲得到了空前的满足。 However, 0 significant renewals are not limited to this. 然而,0的重大更新远不止于此。 Makes these elite communities offer the knee truly, is the YY powerful incomparable Online Preview function. 真正让这些精英群体献上膝盖的,是yy强大无比的在线预览功能。 Document that the user off-line transmits, the user places the document that in PO Box YY appendix transmits, w Word, Excel, PowerPoint, txt and various PDF F types of pictures and blueprint documents, can conduct Online Preview in YY now. 无论是用户离线传输的文件,还是用户放在yy附件中传输的文件,无论是word、eel、ppt、txt、pdf还是各种图片、图纸文件,现在都可以在yy中进行在线预览。 This going against heaven's will Online Preview most powerful place, lies in it at all not the software that needs this aircraft to install to correspond. 这个逆天的在线预览最强大的地方,就在于它根本不需要本机安装相对应的软件。 If in your computer does not have Word, regardless of you receive the Word document that the good friend sends, is Word in mail attachment, wants to open it and examination content, must first do is the download(ing) oie- Word software. 如果你的电脑里没有ord,无论你接收好友发来的ord文件,还是邮件附件里的ord,想打开它、查看其中的内容,首先必须要做的就是下载oie-ord软件。 Other type documents are also likewise. 其他类型的文件也是同理。 Now, YY grand announced to all users: You the related document interactive experience all exploded in the past weakly! Now, YY leads you to experience the document interactive brand-new boundary! 现在,yy隆重的向所有用户宣布:你们以往有关文件交互的体验全都弱爆了！现在,yy带你体验文件交互的全新境界！ From now on, you do not need download(ing) any software, so long as there is a YY this model of software, matches PO Box YY, basically can most document interactive demands realizing. 从现在起,你不需要下载任何软件,只要有yy这一款软件,搭配yy,基本上就可以把大部分的文件交互需求给实现了。 To the average consumer, this function possibly has nothing greatly, even did not have Discussion group 1/10 interesting, but to the elite communities, this simply is the subversive work experience. 对普通用户来说,这个功能可能没什么了不起,甚至还没有讨论组的十分之一有趣,但是对精英群体们来说,这简直就是颠覆性的办公体验。 Had this function, their future operating efficiencies can the huge promotion , examine any document at any time, does not need to consider whether has the software environment, so long as there is a network, to have YY, overwhelming majority work related documents can realize Online Preview, if the routine work has this powerful function accompanying, the efficiency not only can be greatly promoted, the experience will have the qualitative to be progressive. 有了这个功能,他们将来的工作效率能够得到巨大的提升,任何时候、查看任何文件,不用考虑是否具备软件环境,只要有网络、有yy,绝大部分工作相关的文件都可以实现在线预览,日常工作如果有这个强大的功能相伴,效率不仅能够得到巨大提升,体验感受也会有质的进步。 All routine work with the YY user who the computer contacts, at this moment only wants to shout loudly in front of the computer long live, but the entire Silicon Valley internet peer was actually startled dumbfoundedly by YY this new function. 所有日常工作与电脑接触的yy用户,此刻在电脑前只想高呼万岁,而整个硅谷的互联网同行却被yy这一新功能惊得目瞪口呆。 How does Muye Science and Technology achieve? How he is in ie or is in a preview window, can realize to the Online Preview functions of many document? This playing rather was also too big? To realize this step, needs to pay big technology cost? 牧野科技到底是怎么做到的？他到底是怎么在ie或者是一个预览窗口内,就能实现对多种文件的在线预览功能？这个玩的也未免太大了一些吧？想实现这一步,需要付出多大的技术成本？ However, after the expert studies, they call out in alarm, originally the product logic of Muye Science and Technology is simple, all document types, place in the server to complete the read, is transformed the page form after the server, again by the vision presents to the user, the method of this crooked line of national salvation, really subverted the cognition of all product managers. 但是,在高手研究之后,他们才惊呼,原来牧野科技的产品逻辑非常简单,所有的文件类型,都放在服务器内完成读取,然后由服务器转换成页面形式之后,再以视觉呈现给用户,这个曲线救国的方法,实在是颠覆了所有产品经理的认知。 To the peer, YY can always subvert the cognition of peer, even with its unique product idea, making the peer wrong think oneself do not understand the product. 对同行来说,yy总是能够颠覆同行的认知,甚至用它独特的产品理念,让同行错以为自己根本不懂产品。 Before everyone considered that the issue the logic, among the users needs the document interactive, we meet their document interactive need, makes the mailbox then adds the appendix function in the mailbox, makes immediate Instant Messenger, adds the file transfer function, so long as satisfied the user the file transfer to demand not that's alright of another user? After whose his mother manages the user to receive the document, what to do can? He likes opening, uses the corresponding software to open, does not like opening throws also no one manages there. 按照大家以前考虑问题的逻辑,用户之间需要文件交互,那我们就满足他们文件交互的需求,做邮箱的便在邮箱里加入附件功能,做即时通讯的,就加入文件传输功能,只要满足用户把文件传输给另一个用户的需求不就行了吗？谁他妈管用户收到文件之后会怎么办？他爱打开,就用相应的软件打开,不爱打开就扔在那里也没人管。 But, the logic of Muye Science and Technology is completely different. 可是,牧野科技的思维逻辑完全不同。 If Muye Science and Technology is like other mailboxes and immediate Instant Messenger software, only solves the user the file transfer to another user, that Li Mu the product managers with other companies has not distinguished. 牧野科技如果只是和其他邮箱、即时通讯软件一样,只解决用户把文件传输给另一位用户的话,那李牧就和其他公司的产品经理没区别了。 To polish a more careful product, must learn „ultra outline answer”, not only need satisfy the user file transmission the demand, but must deeper one step satisfy the user to receive the next demand after document, for example: Online Preview. 想打磨出更细致的产品,就要学会“超纲答题”,不但要满足用户传输文件的需求,还要更深一步满足用户接收到文件之后的下一步需求,比如:在线预览。 For the user considered that he himself had not considered the matter, such product may succeed. 替用户考虑他自己都没考虑过的事情,这样的产品才有可能成功。 In this moment, Muye Science and Technology exceeds the entire internet industry with oneself truly the product idea, conquered the entire Silicon Valley peer entrepreneur. 在这一刻,牧野科技真正用自己超越整个互联网行业的产品理念,征服了整个硅谷的同行业者。 But at this moment, Microsoft msn team almost thorough desperate. 而此时此刻,微软的msn团队几乎已经彻底绝望。 The present opponent the approach is invincible, compared with YY, msn of present version, new msn that will soon get online, ending full page new msn that msn planned to develop, in addition is unable to compare with YY together. 眼下的对手已经趋近无敌,与yy相比,无论是现版的msn,还是即将上线的新msn,还是msn原本计划开发的完整版新msn,加一起也根本无法与yy相比较。 Li Mu transmits to the boundary of the world, in the surface seems like, is „preparation must not delay performance” this China archaism, but wants to express truly, is his is calm and self-confident. 李牧传达给全世界的境界,表面上看起来,是“磨刀不误砍柴工”这句华夏古语,但真正想表达的,是他那份淡定与自信。 When everyone thinks YY is impeccable, the latest edition of Li Mu leadership renewed, making the world see Muye Science and Technology made the product the ingenuity, won the respect of all peers, this renewal, making the entire Western internet industry start to reconsider, reconsiders their beforehand shiftless and sits the well view day, opened a stretch of new world for them, let truly have the jobholders of pursue to realize, the genuine good product, was to customers demand inquiring about without limits, will never halt. 当所有人都以为yy已经无可挑剔的时候,李牧主导的最新版本更新,让世界看到了牧野科技做产品的匠心,同时也赢得了所有同行的尊重,这一次的更新,让整个西方互联网行业开始反思,反思他们之前的不思进取与坐井观天,同时也为他们打开了一片新天地,让真正有追求的从业人员意识到,真正的好产品,就是对用户需求无止境的探寻,永不止步。 Silicon Valley magazine Chief Editor, after experiencing latest edition YY, excited gave YY to make an appraisal of three word in own Boss log: Boss est-produt-ever( in history best product) 硅谷杂志的主编,在体验完最新版本的yy之后,激动的在自己的blog里给yy做了一个三个单词的评价:best-produt-ever(有史以来最好的产品) Did not feel own this appraisal has any is inappropriate, he said in oneself Boss log: „YY perhaps is not in the internet history the greatest product, but absolutely is in the internet history the most perfect product, a series of great products including Windows, although is significant in the history of internet development, but these products do not have YY to understand that the user, can make the user feel the pleasant surprise, if Windows is the wheat in your internet life, then YY is in the dream in your internet life the sweetheart, all that you think, it can help you realize, even your didn't expect, it can also help you realize!” 一点也不觉得自己这个评价有任何的不恰当,他在自己的blog里说:“yy或许不是互联网历史上最伟大的产品,但绝对是互联网历史上最完美的产品,包括indos在内的一系列伟大产品,虽然在互联网发展的历史中意义重大,但是这些产品都没有yy更了解用户、更能让用户感到惊喜,如果说indos是你互联网生命中的小麦,那么yy就是你互联网生命中的梦中情人,你所想的一切,它都可以帮你实现,甚至连你没想到的,它也能帮你实现！” This time, the US (America) cynical netizen knows the shame to draw back, under Boss log that has not arrived at again gets personal, however the viewpoint not only had not been attacked, instead obtained the approval of entire Silicon Valley, all Silicon Valley magazines and newspapers, in aiming at the report of most update YY, quoted that: Boss est-produt-ever 这一次,美国愤青网友知耻而退,没有再到的blog下面进行人身攻击,而的观点非但没有受到攻击,反而得到了整个硅谷的认可,所有的硅谷杂志、报纸,在针对最新版yy的报道中,都引用了那句:best-produt-ever
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