RINAPE :: Volume #11

#1039: Super big IP

LNMTL needs user funding to survive Read More

When the Muye Science and Technology operation team relates Hollywood several well-known film and television companies, Li Mu takes to the influence of US (America) society still to continue, and continually promotes. 当牧野科技的运营团队联系上好莱坞几家知名的影视公司时,李牧带给美国社会的影响力还在继续并且不断提升。 Registration female university lives more and more, " Town of Paradise » new user continually is also promoting, „Millions USD Beauty” becomes nowadays US (America) female university to live the biggest dream thoroughly, making each US (America) female university live demented. 报名的女大学生越来越多,《天堂小镇》的新增用户也在不断提升,“百万美元丽人”彻底成了现今美国女大学生最大的梦想,让每一位美国女大学生癫狂。 Did not say exaggeratingly, these US (America) university live to „Millions USD Beauty” ORIJEN (long for) degree, looks like in 《Catch Me If You Can》, the US (America) female university new situation bursts out to the stewardess position that Leonardo gives incomparable is frantically same. 一点都不夸张的说,这些美国大学生对“百万美元丽人”的渴望程度,就像是《猫鼠游戏》中,美国女大学生面对莱昂纳多给出的空姐职位所迸发出的无比狂热一样。 The US (America) media as well as „Millions USD Beauty” these two major concepts have envied to go crazy to „the entire US School Flower highest list”, particularly „Millions USD Beauty” Millions USD Beauty, this slogan comprised of three words, decides, selects the topic, is to catering to and seduction of audience, looks like might be considered as in the US media the model of marketing simply. 美国媒体对“全美校花最高榜”以及“百万美元丽人”这两大概念已经嫉妒到发狂,尤其是“百万美元丽人”million-dollar-beauty,这个由三个单词组成的slogan,无论是立意,还是点题,还是对受众群体的迎合与诱惑,在美媒看来简直堪称是营销宣传的典范。 The marketing talents of elite level esteem the slogan influence, because slogan, if achieves the pinnacle, is one type can play the intense psychological suggestion, even is the key aspect of brainwashing, awesome slogan can make all necessary efforts play simply turns time of effect, for example: Nike that „just-do-it”, Adidas that „impossi Boss le-is-nothing” even is „diamond permanent remote, one will spread and „ hundred years of sleek/moist to send” forever ” „coldly and hot sour and sweet, wants to eat eats” belongs outstanding slogan in the respective domain, so long as In short, can make the user remember this brand for a long time. 精英级的营销人才都非常推崇slogan的影响力,因为slogan如果做到极致,是一种能够起到强烈心理暗示,甚至是洗脑的关键因素,一个牛逼的slogan简直可以让所有的配套努力起到翻倍的效果,例如:耐克那句“just-do-it”、阿迪达斯那句“impossible-is-nothing”甚至是“钻石恒久远、一颗永流传”、“百年润发”、“冷热酸甜、想吃就吃”都属于在各自领域里优秀的slogan,只要一句话,就能让用户长久的记住这个品牌。 In addition, Super Voice Girls that „wants to sing sings”, Keep Running that „to run, brothers”, limit challenge that „this are life”, is very good slogan, Li Mu's Millions USD Beauty compares with these classics slogan is not weak, because million USD are one has the words and expressions of attraction, can be said as the simple and crude to the annotation of money, but „beautiful woman” it is one in view of the female excellent adjective, is quite common in the US (America) mainstream culture, therefore the combinations of million USD and beautiful woman, decide obviously and to the target audience attraction great strength, in this age. The US (America) society, may be called peerless. 除此之外,超级女声那句“想唱就唱”、跑男那句“奔跑吧,兄弟”、极限挑战那句“这就是命”,也都是非常棒的slogan,李牧的million-dollar-beauty与这些经典slogan相比也丝毫不弱,因为百万美元本身就是一个非常有吸引力的词语,对金钱的诠释可以说是简单粗暴,而“丽人”本身就是一个针对女性的绝佳形容词,在美国主流文化里极为常见,所以百万美元与丽人的组合,立意之明显、对目标群体吸引力之强大,在这个年代的美国社会,堪称绝伦。 However the US (America) media do not know, the Li Mu's Millions USD Beauty idea, actually originates from two US (America) movies, obtains the Oscar best picture, the best director three years later and other awards movie «Million USD darling» million-dollar- Boss A Boss y, one was Oscar best picture «US (America) Beautiful woman» am Eric an- Boss eauty several years ago, the names of two Oscar best pictures, will in tandem compose this together already in Millions USD Beauty that the US (America) society was all the rage thoroughly. 不过美国媒体并不知道,李牧的million-dollar-beauty构思,其实是来源于两部美国电影,一部是在三年后取得奥斯卡最佳影片、最佳导演等多项大奖的电影《百万美元宝贝》million-dollar-baby,一部是前几年的奥斯卡最佳影片《美国丽人》amerian-beauty,将一前一后两部奥斯卡最佳影片的名字,共同组成了这句已经在美国社会彻底风靡的million-dollar-beauty。 Millions USD Beauty starts the giant mighty waves in the US (America) society, film and television company after knowing Li Mu's cooperation intention, showed the extremely strong interest in the Li Mu's cooperation plan. million-dollar-beauty在美国社会掀起巨大波澜,以至于影视公司在得知李牧的合作意向后,对李牧的合作方案表现出了极为浓厚的兴趣。 Several film and television companies gave the Muye Science and Technology explicit reply in the shortest time, totally accepts the Li Mu's condition, respectively three times is the champion, the second place and the third place School Flower ranking provides , a movie to play the opportunity twice, simultaneously gives is not lower than 50 ten thousand USD salaries. 几家影视公司纷纷在最短的时间内给了牧野科技明确的回复,完全接受李牧的条件,分别为校花排行榜的冠军、亚军以及季军提供三次、两次、一次电影出演机会,同时给予不低于五十万美元的片酬。 Reason that complies is so happy , because each film and television company can see the great benefit of implication, they most only need to pay several million USD salaries for this cooperation, but can actually link up with the present biggest hot social issue, is only the advertisement effect, is not several million USD can buy, moreover what is more important, this competition social influence is so big, then the Guanya third place of national will certainly receive the attention and attention of whole society in the future, girl who can receive the national attention, it on is the superstar, even if she will not act in a play, her. The appearance money will also be far higher than 50 ten thousand USD. 之所以都答应的这么痛快,是因为每一家影视公司都能够看得出这其中蕴含的巨大好处,他们最多只需要为这次合作支付几百万美元的片酬,但是却能够跟现在最大的社会热点相挂钩,光是广告效应,就不是几百万美元能够买得到的,而且更重要的是,这场比赛社会影响力这么大,那么将来全国的冠亚季军一定会受到全社会的关注和瞩目,一个能收到全国关注的女孩子,本身就是超级明星,即便她再不会演戏,她的出场费也会远高于五十万美元。 The synthesis, this cooperation brings only benefit , and no harm whatsoever to the film and television company simply, naturally displays unusual is positive. 综合来看,这种合作对影视公司简直是有百益而无一害,自然是一个个都表现的非常积极。 Li Mu also somewhat worries from the beginning, Hollywood several big film company popularity are very high, but whose awesome Li Mu also lacks self-confidence at heart, when he does not know that should with who cooperates, Warner Bros. ahead of time realizes the intensity of competition, therefore quick gave Muye Science and Technology to make up a new cooperation plan. 李牧一开始还有些犯难,好莱坞几大电影公司知名度都很高,但是谁更牛逼一点李牧心里也没底,就在他不知道该跟谁合作的时候,华纳兄弟提前意识到竞争的激烈,于是很快又给牧野科技补了一个新的合作方案。 Warner Bros. beyond approving Li Mu all conditions, is willing after the competition ended, by a Ten Million USD price, purchases the film and television rights for adaptations of this competition, in this price contained the film and television reorganization copyright of competition, included Li Mu's that Millions USD Beauty, the meaning of Warner Bros. is, they must take Millions USD Beauty as the name, takes this competition as the main source, the reorganization films a campus youth movie. 华纳兄弟在认可李牧所有的条件之外,愿意在比赛结束后,以一千万美元的价格,购买这次比赛的影视改编权,这个价格内包含了比赛的影视改编版权,也包括了李牧的那句million-dollar-beauty,华纳兄弟的意思是,他们要以million-dollar-beauty为名字,以这次选秀为蓝本,改编拍摄一部校园青春影片。 Simultaneously Warner Bros. also promised, this movie will give the Muye Science and Technology 20% box offices to divide up money, and invited this competition final national top three true colors to play, the total salary was not lower than three million USD. 同时华纳兄弟还许诺,这部电影将给牧野科技20%的票房分账,并且邀请这场比赛最后的全国前三甲本色出演,总片酬不低于三百万美元。 Warner Bros. is thorough , is also longer-term, they who other film and television companies look have foreseen «Town of Paradise» as well as YY in the US (America) information delivery ability, 20% box offices divide up money, can urge Muye Science and Technology to invest the powerful promoted resources for this movie when the time comes, this competition will at least have tens of millions even over a hundred million people to pay attention, calculates by average 8 USD movie tickets, if in which 20% will watch this movie, the box office can relaxed hundred million. 华纳兄弟比其他影视公司看的更透彻,也更长远,他们已经预见到了《天堂小镇》以及yy在美国的信息投放能力,20%的票房分账,可以促使牧野科技到时候为这部电影投入强大的推广资源,这场比赛至少会有数千万甚至上亿人关注,以平均八美元一张电影票计算,如果其中的20%会去看这部电影的话,票房就能轻松过亿。 although has not entered the big ip time now, but the ip sense of smell in Hollywood top film and television company is sharp, in their eyes, Millions USD Beauty is nowadays super big ip. 虽然现在还没有进入大ip时代,但是好莱坞顶尖影视公司的ip嗅觉已经非常灵敏了,在他们眼里,million-dollar-beauty就是现如今的超级大ip。 Warner Bros. gives so many good conditions suddenly on own initiative, immediately makes Li Mu stop worrying, pounds on the table, said to Lin Qingya: „He, signed as soon as possible the contract with them, then we can the foreign propaganda.” 华纳兄弟忽然主动给出这么多的利好条件,立刻就让李牧停止了犯难,一拍桌子,对林清雅说:“就他了,尽快跟他们把合同签掉,然后我们就可以对外宣传了。” Lin Qingya nods, said: „My this contacts them, urged the signing progress.” 林清雅点点头,道:“那我这就跟他们联系一下,催促一下签约进度。” Then, Lin Qingya also said to Li Mu: „Right Chief Li, you make me help several people approximately, has given has replied, Microsoft Bill Gates now in Australia, but he will hurry back quickly with you meets, Jobs inspects the ima-g 4 OEM (original equipment manufacturer) supplier factory in Florida, but he also expressed willingness to meet with you, when he will come back to make the time with you specifically ; Larry Page in Silicon Valley, he will have the time the day after tomorrow, if you want to meet, can with him approximately in this time.” 说罢,林清雅又对李牧道:“对了李总,你让我帮忙约的几个人,已经都给过回复了,微软的比尔・盖茨现在正在澳大利亚,不过他很快会赶回来与您见面,乔布斯在佛罗里达州视察ima-g4的代工工厂,不过他也表示愿意跟您见面,等他回来会跟您具体约时间;拉里・佩奇就在硅谷,他后天晚上有时间,如果您想见面的话,可以跟他约在这个时间段。” Li Mu is difficult to cover exciting nod, said: „Good, these are the internet industry very influential big shot, can meet with them, even if chatted a few words with them is also the huge harvest.” 李牧难掩兴奋的点了点头,说:“太好了,这些都是互联网行业非常有影响力的大佬,能跟他们见面,哪怕只是跟他们闲聊两句也是巨大的收获。” Saying, Li Mu remembers anything, asked Lin Qingya: „How you you, did not say, we do not need in secret such politely, my year discipline by your one one ‚you’ the name, the feeling is very at heart strange.” 说着,李牧想起什么,问林清雅:“怎么又您啊您啊的了,不是说了,咱们私下里不需要这么客气,我这年纪就被你一口一个‘您’的称呼,心里感觉还挺奇怪。” Lin Qingya said with a laugh said: „Chief Li, like you said that these three are the big shot of internet industry top level, but must meet with you in abundance, this on behalf of you now was also the big shot of internet industry top level, I affirmed to you respect am.” 林清雅笑着说道:“李总,像您说的,这三位都是互联网行业顶尖级的大佬,但是也都纷纷要跟您见面,这代表您现在也是互联网行业顶尖级的大佬了,我对您肯定得更尊重才是。” Li Mu asked her: „When did I become the internet industry top big shot?” 李牧问她:“我什么时候成互联网行业顶尖大佬了？” Lin Qingya said with a smile: „Big shot only plays with the big shot together, you have been admitted by the big shot now, means, you now is a big shot!” 林清雅笑道:“大佬只跟大佬一起玩耍,您现在已经被大佬接纳,也就意味着,您现在就是大佬！”
To display comments and comment, click at the button