RINAPE :: Volume #11

#1019: Li Mu's net red economy

LNMTL needs user funding to survive Read More

It looks like in Li Mu, item(s) is divided is inevitable, oneself will not appropriate to oneself the item(s) income that the user will bestow absolutely, because the platform wants to unfold, must in the current capacity entrance to platform divide the benefit. 在李牧看来,道具分成是必然,自己绝对不会把用户赠送的道具收入据为己有,因为平台想展,就必须要给平台内的流量入口分利。 Makes Taobao Alliance, he must divide the benefit to Taobao Alliance alliance website ; Makes «Town of Paradise», he must divide the benefit to this inside campus favorite. 做淘宝联盟,他要给淘宝联盟的加盟网站分利;做《天堂小镇》,他也要给这里面的校园红人分利。 Each campus favorite is " Town of Paradise » current capacity entrance, not only brings the user, but also encourages the user to recharge the expense, therefore, they are the Li Mu's God of Wealth, Li Mu naturally must tie up them thoroughly in «Town of Paradise» this platform, making them continue to wield their attractions here. 每一个校园红人都是《天堂小镇》的流量入口,不但带来用户,还激励着用户充值消费,所以,她们一个个都是李牧的财神,李牧自然要把她们彻底捆绑在《天堂小镇》这个平台,让她们在这里持续挥她们的吸引力。 Fiona is only innumerable one of the people from «Town of Paradise» in profiting. 菲奥娜只是无数从《天堂小镇》里受益的人之一。 The so generous income let the Fiona whole person almost achieved 1 oo % to " Town of Paradise » investment, she even asks for leave, when crazy delivered the good friend of gift to communicate the exchange in own bedroom with several to oneself, coaxing them was happy, making them bestow more gifts and item(s) for oneself. 如此丰厚的收入让菲奥娜整个人对《天堂小镇》的投入几乎达到了1oo%,她甚至请了假,待在自己的寝室里跟几个疯狂给自己送礼物的好友沟通交流,哄他们开心,让他们为自己赠送更多的礼物与道具。 Fiona even thinks, if oneself can maintains for day at «Town of Paradise» over a thousand USD income, that and other in January of next year, oneself will buy a tens of thousands dollars small-scale race car to make the gift to oneself. 菲奥娜甚至想,如果自己能够在《天堂小镇》保持一天上千美元的收入,那等明年一月份,自己就买一辆几万美金的小型跑车给自己做礼物。 Gold/Metal beautiful women in Fiona and most US (America) universities are the same, are infatuated in the automobile, but is unable to extricate oneself, her „scandal boyfriend” had an old wild horse race car, although old a point, but sat in still made people feel choked up with emotions. 菲奥娜和大多数美国高校里的金美女一样,痴迷于汽车而无法自拔,她的“绯闻男友”就有一辆老款的野马跑车,虽然旧了一点,但坐在其中仍旧让人感觉心潮澎湃。 However, thinks that family circumstances uncommon scandal boyfriend, Fiona then somewhat is agitated inexplicable. 不过,一想到那个家境不凡的绯闻男友,菲奥娜心里便有些莫名烦躁。 The family of that fellow is truly well-off, but he somewhat seems to be neither friendly nor aloof to himself, is never but willing to establish to relate with oneself with ambiguous for a long time, even is not willing to spend on oneself. 那个家伙的家境确实很好,但他似乎对自己有些若即若离,与自己爱昧许久但又始终不愿意跟自己确立关系,甚至也不怎么舍得在自己身上花钱。 A while ago oneself celebrated a birthday, he delivered himself three roses, after bringing were eating an ordinary beef steak, must lead itself to go to the automobile theater, even also proposed on the vehicle the request that the car(riage) shook, was rejected by Fiona with stern words, didn't expect that fellow has not contacted with himself consecutively for several days. 前段时间自己过生日,他送了自己三支玫瑰花,带着自己吃了一顿普普通通的牛排之后,就要带自己去汽车影院,在车上甚至还提出了车震的要求,被菲奥娜严词拒绝了,没想到那家伙连续好几天都没有联系过自己。 The ordinariness of family circumstances, gave Fiona the unusual sensitivity, she knows that the opposite party looks down upon her, even thought that she then can hit easily, although these matters she had not said that but is suppressing at heart as before all at once, she also hopes that can find better Boyfriend, finding a family background was better, to oneself also better Boyfriend, but now looks like, looking for Boyfriend is unimportant, according to this show/unfolds got down, how long cannot want, on can hold in high esteem by the man who these thought oneself infallible. 家境的过于平凡,给了菲奥娜非同一般的敏感,她知道对方看不起她,甚至觉得她很容易便能打,虽然这些事她一直没有说出来,但心里依旧是憋着一股气的,她也希望能够找到一个更好的男朋友,找到一个出身更好、对自己也更好的男朋友,不过现在看来,找不着男朋友已经不重要了,照这个度展下去,要不了多久,自己就能让这些自以为是的男人刮目相看。 Holds this thought that Fiona is starting to continue the crazy increase new good friend at the same time, the good friend who on the one hand also warmer a response in Game these squanders money to oneself, hopes that can stimulate them to donate to oneself many item(s), was gained by oneself to more money. 抱着这个念头,菲奥娜一方面开始继续疯狂的添加新好友,一方面也在游戏里更加热情的回应起那些对自己挥金如土的好友,希望能够刺激他们赠送给自己更多的道具,让自己赚到更多的钱。 ...... …… Li Mu didn't expect, oneself is not careful, took the lead to open the brand-new time network red time of internet show/unfolds in US (America) ahead of time. 李牧也没想到,自己一个不小心,就在美国率先提前开启了互联网展的一个全新时代网红时代。 Reason that later generation many nets are red can frequently attain ten million/countless the yearly salary of rank from the live broadcast platform, the basic reason lies in these special groups' roles to the fans. 后世很多网红之所以能够动辄从直播平台上拿到千万级别的年薪,根本原因就在于这些特殊群体对粉丝的拉动作用。 The net red economy can form the industry, to form the pattern, actually reason in the final analysis only has one: fans economy. 网红经济之所以能够形成产业、形成模式,其实归根结底的原因只有一个:粉丝经济。 The fans economy is a very huge industrial pattern, this is not the product of internet time, but was opened by the depth in the internet time, before internet, each renowned writer, musician, singer and star video, dependence is the fans economy. 粉丝经济本身就是一个非常庞大的产业模式,这不是互联网时代的产物,只是在互联网时代被深度开而已,在没有互联网之前,每一个著名的作家、音乐家、歌唱家、影视明星,依靠的都是粉丝经济。 The special edition and entity book must depend on the fans purchase, sings the concert to depend on fans buying a ticket, the movie television must depend on the fans contribution box office and reception, except for food and drink rubbish just needed the support of fans economy, other industries have almost the shadow of fans economy, but „net was red” achieved the pinnacle the fans economy. 专辑、实体书要靠粉丝购买,演唱演奏会要靠粉丝买票,电影电视要靠粉丝贡献票房与收视,除了吃喝拉撒的刚需不需要粉丝经济的支撑,其他的行业几乎都有粉丝经济的影子,只不过“网红”把粉丝经济做到了极致。 The latter worldly bondage red standard industry pattern is: Makes the live broadcast, to open the shop, to participate in the activity, to do Self Media, to meet the advertisement. 后世网红的标准产业模式是:做直播、开网店、参加活动、搞自媒体、接广告。 The awesome net is red, makes live broadcast one year of yearly salary not to include item(s) to be divided ten million/countless ; Opens the shop to buy anything casually, light/only by these fans, one year can also gain ten million/countless ; Because there is a fans community, various group of activities can also bring the cash to walk in ; Self Media also because of the fans foundation, has strong capability to create liquidity, one year several hundred more than ten million are also a cinch. 牛逼的网红,做直播一年的年薪过千万还不包括道具分成;开网店随便买点什么,光靠那些粉丝,一年也能赚千万;由于有粉丝群体,各路活动也会带着现金找上门来;自媒体也同样是因为粉丝基础,拥有非常强大的变现能力,一年几百上千万也不在话下。 These income, lay in „fans” without exception in foundation, to put it bluntly, was a person after gathering certain fans, can do everything possible to make money from fans. 这些收入,无一例外全部建立在“粉丝”的基础上,说穿了,就是一个人在聚拢了一定的粉丝之后,就可以想方设法从粉丝身上赚钱。 Today first makes fans come to the live broadcast platform to have a manpower, then pays attention to the Self Media account number sufficient fans number, tomorrow will brush item(s), to make Reward on guidance fans in the live broadcast platform, the day after tomorrow will give fans to recommend the clothes, peripheral and cosmetics even electronic products and other types of commodities, will then further obtain by illegal purchase the profit from fans, finally, then through the way of advertisement, sold to other, enterprise or the platform fans. 今天先让粉丝来直播平台出个人力,然后再关注自媒体账号充个粉丝数,明天就引导粉丝在直播平台上刷道具、做打赏,后天就给粉丝推荐衣服、外设、化妆品甚至电子产品等各种商品,再进一步从粉丝身上套取利润,最后,再通过广告的方式,把粉丝卖给其他个人、企业或者平台。 In the network of later generation, frequently presents fans to the net red large amount of Reward news, the national husband also does the live broadcast, enters the room that Female lead broadcasts to brush several hundred thousand Yuan gift, even also has the elementary and middle school students repeatedly with parents' cell phone, saves Reward to live to the net red event the parents completely. 后世的网络上,经常出现粉丝给网红巨额打赏的新闻,就连国民老公也搞直播,一进女主播的房间就刷几十万元的礼物,甚至还屡有中小学生用父母的手机,把父母全部积蓄都打赏给网红的事件生。 Others look like, such fans seems like some hard to to understand, but in fact, fans and net red between relations, it may be said that are Zhou Yu hit yellow Gai, is willing to hit one to be willing to suffer, fans is willing to pay for the net that oneself like red, the net is red to make money, in a variety of ways service, satisfies fans to own various demands, the supply-demand relation is clear, the market space is huge, this is a very smooth industrial pattern. 其他人看来,这样的粉丝似乎有些难以理解,但实际上,粉丝与网红之间的关系,可谓是周瑜打黄盖,一个愿打一个愿挨,粉丝愿意为自己喜欢的网红买单,网红为了赚钱,也通过各种方式的服务,来满足粉丝对自己的各种需求,供求关系明确、市场空间巨大,这本身就是一种非常顺畅的产业模式。 Li Mu although does not have the means to make the entire net nature the network to be red now, but has the ability in the US (America) university campus, supports one wave like Fiona such „regional net is red”. 李牧现在虽然还没办法做全网性质的网红,但是已经有能力在美国的大学校园里,扶持起一波如同菲奥娜这样的“局域性网红”。 The regional net red influence range is insufficient, but strong is bigger in the influence, after all its influence basically is the fans communities that in the real life is quite approaches, is placed in present School Flower, naturally compared with the online net red the attraction, therefore looks like Fiona this miss, the fans quantity compared the genuine net red to be small, but the fans quality was redder than to be strong a big truncation the net. 局域性网红的影响力范围不够,但是强在影响力更大,毕竟其影响的基本上都是现实生活中较为接近的粉丝群体,摆在眼前的校花,自然要比网上的网红更又吸引力,所以像菲奥娜这种姑娘,粉丝数量相比真正的网红少了很多,但是粉丝质量却比网红强出一大截。 Let alone, «Town of Paradise» cooperates, similar Fiona's such regional net also has red, spreads entire US various universities, therefore the overall influence is powerful. 更何况,《天堂小镇》合作的、类似菲奥娜这样的局域性网红还有很多,遍及全美的各所高校,所以整体的影响力非常强大。 Ranking system as well as item(s) bestow First Day that system gets online, the entire «Town of Paradise» recharging running water achieved 78 oo ten thousand USD, what is more unthinkable, 78 oo ten thousand USD come from the 4 oo ten thousand payers, in other words, this 4 oo ten thousand payers, average average per person day recharged about 2 o USD, recharges the maximum user recharging amount is 8.32 ten thousand USD. 排行榜系统以及道具赠送系统上线的第一天,整个《天堂小镇》的充值流水就达到了78oo万美元,更匪夷所思的是,78oo万美元来自于4oo万付费用户,也就是说,这4oo万付费用户,平均人均一天充值了将近2o美元,其中充值最高的用户充值金额为8.32万美元。 Said to US (America) university since birth, 2 o USD at all is not anything, if they cannot get the scholarship, on public university every year school expense has wanted ten thousand USD, if on privately established university, at least takes several tens of thousands of USD, 2 o USD in their mind, can only be the change. 对美国的大学生来说,2o美元根本不算什么,他们如果拿不到奖学金,上公立大学每年的学费都要过万美元,如果上私立大学,至少要数万美元,2o美元在他们的心目中,只能算是小钱。 To some level of second generations of rich in US (America) university campus, spends over ten thousand USD on Game, radically is the matter of irrelevanting, they not only do not love dearly, instead to be excited about such a showing off good opportunity. 对美国大学校园里的一些级富二代来说,在一款游戏上花费上万美元,根本就是无关痛痒的事情,他们非但不心疼,反而对这样一个炫富的好机会兴奋不已。 Regarding such user, becomes the top1 most primary stage in good friend, they must become contribution list top1 of specific good friend, even must in global top1oo stay behind own name again, this goal only needs to spend to be able in any case to be realized, but to them, spending is the simplest method. 对于这样的用户来说,成为好友里的top1只是最初级的阶段,他们还要成为特定好友的贡献榜top1,甚至还要再全球top1oo里留下自己的名字,反正这个目标只需要花钱就能实现,而对他们来说,花钱是最简单的方法。 recharging of 78 oo ten thousand USD, made the entire US (America) internet enterprise blast out the pot all of a sudden, even now estimate value tens of billions USD internet Corporation, still didn't expect makes money to be so easy unexpectedly. 78oo万美元的充值,一下子就让整个美国的互联网企业炸开了锅,就算是现在估值几百亿美元的互联网公司,也没想到赚钱竟然能这么容易。 Simply the US (America) internet enterprise must be jealous was insane, after who didn't expect Muye Science and Technology comes US (America), the incarnation became a level vacuum cleaner, attracts the gold/metal in the major universities crazily, the internet enterprise jobholders in almost every US (America) local are engaging in introspection: „Before why Muye Science and Technology comes, we had not realized that US (America) university lives the consumption level so to be unexpectedly high!” 美国的互联网企业简直要眼红的疯了,谁也没想到牧野科技来美国之后,化身成了一台级吸尘器,在各大高校疯狂吸金,几乎每一个美国本土的互联网企业从业人员都在扪心自问:“为什么牧野科技来之前,我们没有意识到美国的大学生消费水平竟然这么高！” Even the media attack US (America) university that squanders money to live, said: „US (America) university lives in " Town of Paradise » front self-control makes US (America) be shamed!” 甚至还有媒体抨击挥金如土的美国大学生,称:“美国大学生在《天堂小镇》面前的自制力让美国蒙羞！” However also has to the media of Muye Science and Technology especially approval, they felt: „Muye Science and Technology although is not the world's largest internet Corporation, but is actually the world's most understands internet Corporation of user, their each detail passes through careful and deep consideration based on humane, caters to the user, to flatter the user also to make the user have the special sense of dependence comprehensively to it, this handling big issue with smart power ability, is worth the entire US internet enterprise studying diligently.” 不过也有对牧野科技格外认同的媒体,他们觉得:“牧野科技虽然不是世界上最大的互联网公司,但却是世界上最懂用户的互联网公司,他们的每一个细节都经过以人性为基础的深思熟虑,全面迎合用户、讨好用户并且让用户对其产生特殊的依赖感,这种四两拨千斤的能力,是值得全美互联网企业努力学习的。” Media's has different opinions to «Town of Paradise», Mark Zuckerberg also loves and hates about «Town of Paradise», when Mark Zuckerberg realized oneself very difficult under such strong money pressure, making Fiona attach great importance to oneself, he is quite disappointed to the worshipping money atmosphere that " Town of Paradise » structure has, but he actually also clear, worshipping money because of user, rather than Muye Science and Technology. 媒体对《天堂小镇》褒贬不一,马克・扎克伯格对《天堂小镇》也是又爱又恨,当马克・扎克伯格意识到自己很难在这么强大的金钱压力下,让菲奥娜对自己更加重视,他对《天堂小镇》构架出的这种拜金氛围颇为失望,不过他心里却也清楚,拜金是因为用户,而不是牧野科技。 In addition, Mark Zuckerberg also present, after these days contact, oneself really likes «Town of Paradise» this Game, the setting that in Game various coordination with each other, were linked together, let Mark Zuckerberg was attracted unceasingly even wallows, at the same time, he also worshipped to have Muye Science and Technology, the worship had Muye Science and Technology that Legend young Boss sp ; In the inquiry studied many after the Li Mu's material, Mark Zuckerberg felt suddenly, oneself cannot like before, drift along in Harvard, at the worst 1 or 2-year-old China young people, now are the worth several hundred hundred million overbearing presidents, oneself must follow his example, to start to launch oneself start-up plan as soon as possible! 除此之外,马克・扎克伯格也现,经过这几天的接触,自己是真喜欢上了《天堂小镇》这款游戏,游戏中各种相互配合、环环相扣的设定,让马克・扎克伯格不断被吸引甚至沉迷,与此同时,他也愈的崇拜起了牧野科技,崇拜起了牧野科技那个传奇的年轻bsp;在查询研究了诸多关于李牧的资料之后,马克・扎克伯格忽然觉得,自己不能像之前那样,在哈佛混日子了,一个比自己大不了一两岁的华夏年轻人,现在已经是身价数百亿的霸道总裁,自己也要以他为榜样,尽快开始启动自己的创业计划！
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