RINAPE :: Volume #11

#1012: Vast business opportunity

LNMTL needs user funding to survive Read More

Li Mu does not have the entire journey participation to be the three days Taobao net individual Webmaster congress, he appears in beginning First Day, and promoted the 2. o algorithm of Taobao Alliance to general individual Webmaster, merely is this set of new algorithm, then made him obtain praise of national individual Webmaster. 李牧并没有全程参与长达三天的淘宝网个人站长大会,他只是在开场的第一天出现,并且向广大个人站长推出了淘宝联盟的2.o算法,仅仅是这一套新的算法,便让他得到了全国个人站长的追捧。 Independent combat and operated individual website individual Webmaster earnestly, truly experienced from Li Mu and body of Taobao net convenience and superiority that attached to great platform, this also further enhanced the attraction of Taobao Alliance to individual Webmaster. 一直单打独斗、埋头经营个人网站的个人站长们,真正从李牧以及淘宝网的身上体验到了依附大平台的便利性和优越性,这也进一步提升了淘宝联盟对个人站长的吸引力。 The news of Taobao Alliance 2. o algorithm after the internet media reported that the home has not joined Taobao Alliance individual Webmaster almost completely in the Taobao Alliance backstage to submit joined the application , not only had the day uv over hundreds of thousands of famous stations, some just registered the establishment and current capacity are almost zero minor stop. 淘宝联盟2.o算法的新闻经过互联网媒体报道出来之后,国内还没有加入淘宝联盟的个人站长几乎全部都在淘宝联盟的后台提交了加入申请,这其中不仅有日uv数十万以上的名站,还有一些刚刚注册成立、流量几乎为零的小站。 Massive internet current capacities gather to Taobao from each website, the impact that has directly is sudden increasing of Taobao net data. 大量的互联网流量从各个网站向淘宝汇聚,直接带来的影响就是淘宝网数据的急剧攀升。 The advertisement of Taobao net spreads the entire net, moreover all advertisements directly aim at the commodity, rather than website, is enormous to the buying urge stimulation of user, therefore under entire Taobao Alliance as well as promotion of member website, the registration user of Taobao net increases suddenly, the platform turnover also constantly grew. 淘宝网的广告遍及全网,而且所有广告都直接指向商品,而非网站,对用户的购买欲刺激极大,所以在整个淘宝联盟以及成员网站的推动下,淘宝网的注册用户一路猛增,平台成交量也不断增长。 The growth of the online commodity demonstration and exposure, directly transformed the purchasing behavior of user, therefore, people's Online shopping and people's Taobao upsurge raised, the e-Commerce industry greatly was instantaneously hot. 线上商品展示、曝光的增长,直接转化成了用户的购买行为,于是,一股全民网购、全民淘宝的热潮就此掀起,电商行业瞬间大热。 In the Li Mu happy result, then through this 2 layouts, some large number of middle-and-small sellers, then borrows promotion of Taobao Alliance advertisement in a short time, online obtained quite considerable profit return in Taobao, this most direct effect, stirred up lots of Internet users and folk individual operators to register to become the Taobao seller. 在李牧喜的成绩,便是通过这次二布局,有大量中小型卖家,短时间内便借淘宝联盟广告的推动,在淘宝网上取得了相当可观的利润回报,这最直接的影响,就是激了大量网民、民间个体户注册成为淘宝卖家。 An industry wants to emerge truly, explosion of jobholders is the most important symbol, the market is big, the carrying/sustaining motionless is also white reckless, looks like in Li Mu, the most good aspect of industry show/unfolds is the jobholders is surplus, cannot be the market demand, because the market consumption produces motionless too much. 一个行业想要真正兴起,从业人员的激增才是最重要的象征,市场再大,承载不动也是白瞎,在李牧看来,行业展的最好局面是从业人员过剩,绝不能是市场需求因为市场消耗不动而产生过剩。 Li Mu taking advantage of Taobao Alliance, all of a sudden the entire internet industry belt/bring to the e-Commerce direction, to the entire industry has a great influence. 李牧借着淘宝联盟,一下子就把整个互联网行业带向了电子商务的方向,对全行业的影响极大。 internet industry to the Taobao net the time turns around to praise to the heavens perfectly, all professionals believe, Li Mu's Taobao net almost all energy as centralized as the Boss 2 businesses, twice big promotion advanced a peak the Boss 2 businesses, in this case, the Taobao net Boss 2 images in deep-rooted, have almost wanted to grasp 2 Boss sp again ; The present internet industry has not entered to the vertical vertical show/unfolds pattern, almost all jobholders are very greedy, hopes that can as far as possible crosswise show/unfolds, the occupied direction is broader is better, therefore most fears got the label by the user, once because got the special label, means that the show/unfolds direction was imprisoned all of a sudden most probably. 互联网行业对淘宝网的这次完美转身叹为观止,原本所有业内人士都认为,李牧的淘宝网几乎将所有的精力都集中到了b二业务上,两次大促销更是将b二业务推到了一个巅峰,在这种情况下,淘宝网b二的形象已经几近于根深蒂固,想再抓起二bsp;现在的互联网行业还没有进入到垂直化的纵向展模式,几乎所有的从业人员都很贪心,都希望能够尽量横向展,占据的方向越广越好,所以最怕的就是被用户打上标签,因为一旦被打上了特殊的标签,就意味着展方向一下子被禁锢了大半。 Boss Ma wants to seize the Li Mu's opportunity while mechanical 2 initially, thought Li Mu gathers the strength is too fierce in the Boss 2 directions, turning around difficulty, therefore wants by having no ideological problems weighing on the mind, the flexible mobile characteristics captures the Li Mu 2 markets, but no one didn't expect, what label Li Mu cared about own platform to get in user's mind. 马老板当初想趁机力二来抢李牧的先机,也是觉得李牧在b二的方向上蓄力太猛,转身困难,所以想凭借轻装上阵、灵活机动的特点来抢李牧二的市场,但是谁都没想到,李牧根本不在意自己的平台在用户心目中被打上了什么样的标签。 Li Mu with the Taobao Alliance pattern, controlled the current capacity resources of entire industry directly in own hand, nearly overbearing was the Taobao net made the second brand mark forcefully in user's mind again, was Boss sp ; So aggressive perfect turning around, cannot call it the textbook, because in the entire industry also no one can imitate. 李牧用淘宝联盟的模式,直接将全行业的流量资源都把控在了自己的手里,近乎霸道的强行在用户心目中重新为淘宝网打下了第二个烙印,也就是bsp;如此霸气的完美转身,已经不能被称之为教科书了,因为整个行业里也没有任何人能够模仿。 Regarding Li Mu's this achievement, even Boss Ma is still full of admiration that admires, he in said with the exchange of core team in honestly: „I have a dream didn't expect, Li Mu will also use strength of such means unexpectedly in the two . Moreover the efficiency is so high, now the Taobao shopping has become the social convention, went to Taobao to open a shop also became the boom, Li Mu this move was really wonderful.” 对于李牧的这一成就,即便是马老板也是佩服的五体投地,他在与核心团队的交流中坦诚的说:“我做梦也没想到,李牧竟然会用这样的办法在二上力,而且效率这么高,现在淘宝购物已经成了社会风气,去淘宝开店也成了创业热潮,李牧这一招走的实在是太妙了。” The team members who is responsible for operating open the mouth saying: „The strength of Taobao net is too mainly strong, Taobao Alliance such allied mode, only then the Taobao net coordinates to be able to make, even if any other enterprises want to obtain such means that still without this strength.” 一个负责运营的团队成员开口道:“主要还是淘宝网的实力太强,淘宝联盟这样的联盟模式,也只有淘宝网牵头才有可能做得成,其他任何企业就算是想得到这样的办法,也没有这个实力。” A Lu Zhaoxi face curious opens the mouth said: „Is the Taobao Alliance advertizing cost seemingly Taobao has been making up Tieba (Post It)? Now the conduction current leads such fierce, does not know the Taobao net can anti- how long lives.” 6照喜一脸好奇的开口道:“淘宝联盟的广告费用貌似一直是淘宝在补贴吧？现在导流导得这么凶猛,不知道淘宝网能抗的住多久。” Recently because opposed that encouraged the seller to sell false by marginalized Cai Chongxin, basically had lost the confidence to LeTao, in conference, his basically also few words, but when today everyone talks about in this topic, his rare opens the mouth said: „Does not need to want also to know, Li Mu gradually these cost transfers to Taobao seller, the Taobao Alliance promotion expenses, certainly must certainly make the seller pay finally . Moreover the seller will not certainly reject this promoted way, after all to seller, what they pursue is a bigger benefit, this promoted cost can definitely undertake, moreover is willing to undertake.” 最近因为反对鼓励卖家售假而被边缘化的蔡崇新,基本上已经对乐淘失去了信心,在会议上,他基本上也很少言,而今天当大家聊到这个话题上的时候,他少见的开口说道:“不用想也知道,李牧肯定会逐渐把这些成本转移到淘宝卖家的身上,最终淘宝联盟的推广费用,肯定还是要让卖家来买单,而且卖家一定也不会拒绝这种推广方式,毕竟对卖家来说,他们追求的是更大的利益,这点推广成本是完全可以承担而且愿意承担的。” At this point, Cai Chongxin also said: „After this , the product of seller, is promoted by the Taobao Alliance help, is borne the promoted cost by seller, through paying few costs, a receiving in exchange bigger profit, to the Taobao seller, this is also a very good positive cycle, if Li Mu wants, he even can make money with Taobao Alliance.” 说到这里,蔡崇新又道:“这以后卖家的产品,由淘宝联盟帮忙推广,由卖家自己承担推广成本,通过付出少量的成本,换取更大的利润,对淘宝卖家来说,这也是一个非常好的良性循环,如果李牧愿意,他甚至可以用淘宝联盟来赚钱。” Lu Zhaoxi says, blurts to ask him: „You said makes money with Taobao Alliance, buys tall sells lowly?” 6照喜接过话茬,脱口问他:“你说的用淘宝联盟赚钱,是低买高卖吗？” „Yes.” Cai Chongxin said: „Taobao Alliance almost monopolized the commodity promotion resources in network, can definitely buy up, high price to sell to their seller with low price, even does the bidding mechanism, making the seller snatch the promoted resources like the auction, said generally, if a uv buying rate is one hair, turned one time to sell to the Taobao seller, Taobao Alliance can create 1 oo % profits. Turning two times is 2 oo %.” “是啊。”蔡崇新说:“淘宝联盟几乎垄断了网络上的商品推广资源,完全可以低价买入、高价卖给他们的卖家,甚至搞个竞价机制,让卖家像拍卖一样自己抢推广资源,笼统地说,如果一个uv的买入价是一毛,翻一倍卖给淘宝卖家的话,淘宝联盟就能创造1oo%的利润。翻两倍就是2oo%。” Colleague asking with a frown that transports/fortunes Yingkou said: „Chief Cai, if the Taobao Alliance current capacity initial price is so high, the seller can pay?” 一个运营口的同事皱眉问道:“蔡总,如果淘宝联盟的流量开价这么高,卖家能买单吗？” Cai Chongxin said categorically: „Certainly will pay, moreover certainly will rush to pay.” 蔡崇新斩钉截铁的说:“一定会买单,而且一定会抢着买单。” Saying, Cai Chongxin is adding: „You think, to a shop, regardless of selling point anything, the guest unit price is lowest also over ten Yuan, room for profits feared that at least has 2 and 3 Yuan, if the clothing, the guest unit price season at least passes 30 Yuan and falls the festival at least to cross 50 Yuan in spring summer Pingjun in the winter on average, the room for profits at least 3-4 o %.” 说着,蔡崇新补充道:“你们想想,对一个网店来说,无论卖点什么,客单价最低也都在十元以上,这其中的利润空间怕是至少有个二、三元,如果是服装的话,客单价季节在春夏平均至少过三十元、秋冬季节平均至少过五十元,利润空间至少3-4o%。” „We take the clothing, supposes a Shan Ping even net profit in ten Yuan, uv is the 10 cents, so long as that the current capacity conversion rate is bigger than 1%, this business can do! Even if only then 2% conversion rates, 50 uv can also bring an order, the words of such computation, put in five yuan, can bring ten Yuan income, who isn't dry? Let alone, the clothing domain, the conversion rate is much greater than 2%, with Taobao Alliance this pattern, I feels the conversion rate at least over 5%.” “我们就拿服装来说吧,假设一单平均净利润在十块钱,一个uv是一毛钱,那么只要流量转化率大于1%,这生意就可以干！哪怕只有2%的转化率,五十个uv也能带来一个订单了,这么计算的话,投入五元钱,就能带来十元的收入,谁不干？更何况,服装领域,转化率远大于2%,以淘宝联盟这种模式,我觉得转化率至少在5%以上。” The colleague shook the head saying: „Middle-and-small sellers are the light asset and low cost operation, wants to make them pay the promoted cost additionally, feared that is the difficulty is also big.” 那同事摇摇头说:“中小型卖家都是轻资产、低成本运营,想让他们额外付出推广成本,怕是难度也不小。” Cai Chongxin shows a faint smile, several points of disdaining saying: „Superficiality that the seller thinks, you think that they do sell one to sell a single profit only? Don't be a fool, why can the enterprise invest the huge fund to have the advertisement? Beyond guest single profit that except that the advertisement directly transforms, but must consider that the long-term potential profit, I asked you, did you only spend in each clothing store one time?” 蔡崇新微微一笑,略带几分不屑的说道:“你不要把卖家想的那么短视,你以为他们卖一单就只是卖一单的利润吗？别傻了,企业为什么要投入巨额资金打广告？除了广告直接转化出来的客单利润外,还要考虑长期的潜在利润,我问你,难道你在每一家服装店都只消费一次吗？” Cai Chongxin In short being red in the face that colleague asked that he understands all of a sudden the meaning in Cai Chongxin words, the Taobao seller bought the user, bought was not a deal, but precipitated these users, in the future long time, continuous production new purchasing behavior. 蔡崇新一句话就把那同事问的面红耳赤,他一下子就明白了蔡崇新话里的意思,淘宝卖家花钱买用户,买的不是一次的成交,而是将这些用户沉淀下来,在未来很长时间内,持续不断的产生新的购买行为。 Others also understand immediately, this realized, Cai Chongxin in others who in this issue looks is much profounder. 其他人也立刻明白过来,这才纷纷意识到,蔡崇新在这个问题上看的比其他人要深远得多。 At this time, Cai Chongxin also said: „If I am a seller, I am willing with buy the user without the way of profit even lost/carrying profit, if pays monthly 10,000 Yuan promoted cost, gains 10,000 gross profits, seems like being busy at work white/in vain, after I will not invest the promoted cost next month, I last month with the user who 10,000 bought, perhaps can also bring 5000 Yuan profit to me, these 5000 may be net gained, you think, Taobao seller so many, once after everyone tried to find out the rule, what will live? Among the sellers fights for the current capacity inevitably becomes inevitable, by that time, Taobao can certainly through the seller that these fight for the current capacity, earns massive recessive profits! This is the true health show/unfolds pattern!” 这时候,蔡崇新又道:“如果我是卖家,我愿意用无利润甚至负利润的方式去买用户,如果一个月付出一万元推广成本,赚回一万块毛利,看起来是在白忙活,可是当下个月我不投入推广成本之后,我上个月用一万块买回来的用户,或许还能给我带来五千元的利润,这五千块可就是净赚的了,你们想一想,淘宝卖家这么多,一旦大家摸索出规律之后会生什么？卖家之间争抢流量势必会成为必然,到那个时候,淘宝一定能够通过这些争抢流量的卖家,来赚取大量的隐性利润！这才是真正健康的展模式啊！” Cai Chongxin is not careful, stroked later generation Taobao opportunities along, some Taobao first-year university student income of later generation came from the promoted cost that the seller paid very much , as society unfolds, the unceasing promotion of unceasing popularization as well as people's purchasing power of Online shopping unceasingly, the Taobao seller gained the cost of current capacity is also getting higher and higher, Taobao is operating such no business, turned into all Taobao sellers to labor force that painstakingly oneself worked. 蔡崇新一个不小心,就把后世淘宝的一条生财之道捋顺了,后世的淘宝很大一部分收入来自于卖家支付的推广成本,而且随着社会的不断展、网购的不断普及以及人民购买力的不断提升,淘宝卖家获取流量的成本也越来越高,淘宝经营着这样的无本买卖,把所有的淘宝卖家都变成给自己打工的苦劳力。 The Boss Ma Taobao net a little does unusual is good: All does not spend to make the promoted the shop certainly unable to get up, but all in the shop that the early time unfolds, if not spend to make the promoted opportunity also certainly to get down but actually, in brief will be In short, wants to make money in Taobao, will first help Taobao make money. 马老板的淘宝网有一点做的非常好:所有不花钱做推广的网店一定都起不来,而所有在早期展起来的网店,如果不花钱做推广机会也一定会倒下去,总之就是一句话,想在淘宝赚钱,就得先帮淘宝赚钱。 Lu Zhaoxi did accounts at this time probably, later said with amazement: „If thinks so, the current capacity is really is good to buy and sell! Li Mu conforms with these current capacities with the low price, then the high price sold to the Taobao seller, although the nominal upper mounting plate does not collect the seller commission, but makes money by the way of this reselling current capacity, at least can also gain full!” 6照喜这时候大概算了一笔账,随后惊讶的说:“要是这么看的话,流量真是个好买卖啊！李牧用低价把这些流量整合进来,然后高价卖给淘宝卖家,虽说名义上平台不收取卖家佣金,但是靠这种倒卖流量的方式赚钱,至少也能赚个盆满钵满！” ...... …… ps: 100,000 were sorry that is not enough to support not song at heart the guilt to everyone, this period of time travels on official business outside, lives in the double room, basically 24 hours can not be peaceful, the person works to treat with courtesy outside area, originally on busy spitting blood, moreover must hide others' writing secretly frequently, but must follow others' daily schedule, is really extremely painful and helpless, this period of time renewal not only quantity cannot follow, the quality is a little also not satisfactory, around 10 : 00 pm finally proficient, relaxes, immediately restores to renew normally! Apologized again! ps:十万个抱歉不足以支撑不歌心里对大家的愧疚,这段时间在外出差,住双人间,基本上二十四小时不得安静,人在外地做事加应酬,本来就忙的吐血,而且还要时刻躲着别人偷偷的写,还要跟着别人的作息时间,真的是万分痛苦与无奈,以至于这段时间的更新不但数量跟不上,质量也有点欠妥,今天晚上十点多终于到家,松了口气,立刻恢复正常更新！再次道歉！
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