RINAPE :: Volume #11

#1010: Individual Webmaster congress

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Because the Muye Science and Technology initiative concessions, admitted mistakes and unsealed YY of more than 200 Taobao sellers, more than 200 sellers the withdrawing prosecution of acting attorney natural selection applied, therefore Haidian District Court also felt relieved finally, it seems like that the China first birth about individual online virtual property case, must push in the future. 由于牧野科技主动让步,认错并解封了两百多淘宝卖家的yy号,两百多卖家的代理律师自然选择的撤回起诉申请,于是海淀区法院也终于如释重负,看来华夏第一起关于个人网上虚拟财产案件的诞生,也要往后再推一推了。 Most quickly 最快 This more than 200 Taobao sellers, attained the YY earliest possible time then to open the acceleration pattern, used various methods, went all out to relate and flicker the beforehand buyer, making them go to the LeTao registration account and ordering, many many users of knowing fake and buying fakes, online have looked for the similar commodity, has had a seller emergence of cooperation, they almost transform the solid purchasing power immediately. 这两百多个淘宝卖家,拿到自己yy号的第一时间便开启了加速模式,利用各种手段,拼命联系、忽悠以前的买家,让他们前往乐淘注册账户并下单,这其中不乏许多知假买假的用户,本来就一直在网上找寻同类型的商品,有过合作的卖家一出现,他们几乎立刻就转化成了实实在在的购买力。 Boss Ma LeTao is also seeking for the exterior current capacity shop conduction current that full power comes for these sellers, although most individual Webmaster are cooperating with Taobao Alliance, but Boss Ma spent compared with a Taobao Alliance higher price, attained many current capacities from other Webmaster. 马老板的乐淘也在全力寻找外部流量来为这些卖家的店铺导流,虽说大部分个人站长都在跟淘宝联盟合作,但马老板花了比淘宝联盟更高的价格,还是从一些个人站长手里拿到了不少流量。 However the Boss Ma strength is limited, although can the high price, but does not have the ability to eat up too individual website promoted resources, therefore this has not brought anything to affect to Taobao Alliance actually. 不过马老板的实力有限,虽然能给得起高价,但没能力吃下太多个人网站的推广资源,所以这对淘宝联盟倒是没有带来什么影响。 The night before individual Webmaster congress opened, Li Mu is busy Zhao Kang of chain Internet cafe project telephoning. 个人站长大会开幕的前一天晚上,李牧给正在忙着连锁网吧项目的赵康打了个电话。 In the telephone, Li Mu first inquired a chain Internet cafe current project progress, Zhao Kang has treated a while ago in Hasee, now has come back to start to arrange to construct the shop matters concerned, the holistic efficiency is good, in this year's year the goal, is first to open dozens over a hundred chain Internet cafes as soon as possible, then using the offline Internet cafe and Hasee pre-sale and post-sale, and Taobao net order distribution mutual fusion, makes Li Mu all businesses the chain Internet cafe project the centers of resistance. 电话里,李牧先是询问了一下连锁网吧目前的项目进展情况,赵康前段时间一直待在神舟,现在已经回来开始筹备建店事宜,整体效率还算不错,今年的年内目标,是尽快先开几十上百家连锁网吧,再利用线下网吧与神舟售前、售后,以及淘宝网订单配送相互融合,把连锁网吧项目做成李牧所有业务的支撑点。 Understood that the progress of chain Internet cafe project, Li Mu said to Zhao Kang: „Over the two days you made your water army team hand/subordinate be ready, sold wholesale in the false shop to brush a number of orders to LeTao that brushed the single time to continue three to five days, must assume the trend of gradually growing, brushed list the address also to achieve as far as possible flawlessly, do not make LeTao discover the clue.” 了解完连锁网吧项目的进展,李牧对赵康说:“这两天你让你手下的水军团队做好准备,到乐淘那批售假的店铺里刷一批订单,刷单的时间持续三到五天,要呈逐渐增长的态势,刷单者的地址也要尽量做到天衣无缝,不要让乐淘发现端倪。” Zhao Kang said: „I understood, you could rest assured that my arranges.” 赵康道:“我明白了,你放心,我这就安排下去。” Saying, Zhao Kang is asking Li Mu: „How many brushes the single entire budget is?” 说着,赵康问李牧:“刷单的整个预算是多少？” Li Mu thinks, said: „Stage 1 first brushes 10 million, brushes enough 10 million to look at the situation again.” 李牧想了想,道:“第一阶段先刷一千万,刷够一千万再看情况。” „Good.” Zhao Kang said immediately: „I arrange today, when starts to start specifically your news.” “好的。”赵康当即说道:“我今天就安排好,具体什么时候开始启动等你消息。” Li Mu is calculating, oneself must first give Boss Ma LeTao to poke, making Boss Ma see many hopes, after tempting he all detains, then gives him to come one to remove firewood from under the pot, solution fight of getting it over and done. 李牧盘算着,自己得先给马老板的乐淘添把火,让马老板看到更多的希望,引诱他全押之后,再给他来一个釜底抽薪,一劳永逸的解决战斗。 ...... …… The matter of Muye Science and Technology danger lawsuit just shortly afterward, the Taobao net's first nation individual Webmaster congress, then opened after the Li Mu public apology officially. 牧野科技险涉官司的事情刚过不久,淘宝网第一届全国个人站长大会,便在李牧公开道歉后不久后正式开幕。 The whole country altogether came about thousand to be invited to participate in individual Webmaster of congress, these individual Webmaster through this Webmaster congress, asked for advice the ostentation and breadth of spirit that the Taobao net worked truly. 全国各地一共来了近千名受邀参加大会的个人站长,这些个人站长通过这次站长大会,真正领教到了淘宝网做事的排场与气魄。 The complete flow of entire congress arranges in the five-star hotel, attending to every detail that everyone's eating and living, line and other aspects look , the reception standard of high specification was above the imagination of everyone simply. 整个大会的全部流程都安排在五星级酒店内,所有人的吃、住,行等方面都照顾的面面俱到,高规格的接待标准简直是超乎了每一个人的想象。 First Day of Webmaster congress in the morning, everyone after the registration, was then arranged the conference hall to attend the opening ceremony of Webmaster congress, this Taobao opening ceremony has three links, Host gives a speech to the welcoming speech, Brother Liu and Teacher Lei respectively, then jointly announced that the congress starts. 站长大会的第一天上午,大家在签到之后,便被安排到了发布厅参加站长大会的开幕仪式,这一次淘宝的开幕仪式有三个环节,主持人致欢迎词、刘师兄与雷教主分别致辞,然后共同宣布大会开始。 After the congress starts, the first official link is a Li Mu's comprehensive speech, this Li Mu made very fine PowerPoint specially, prepares to be used to attending individual Webmaster to elaborate the plan of entire Taobao Alliance, as well as it now and future localization and development. 大会开始后,第一个正式的环节便是李牧的一个综合性的演讲,这一次李牧专门做了一个非常精美的ppt,准备用来向与会的个人站长阐述整个淘宝联盟的规划,以及它现在和将来的定位与发展。 The arrangement seems like the style of later generation Apple release conference, after Li Mu to go on stage, the audience only retains the stage lighting, the back is the gigantic background screen, can project Li Mu's PowerPoint to the large screen of stage on. 现场的布置看起来很像后世苹果发布会的风格,李牧登场之后,全场仅保留舞台灯光,背后是硕大的背景屏幕,可以将李牧的ppt投射到舞台的大屏幕上。 Li Mu takes a step amid about thousand individual Webmaster applause, after everyone gave regards, Li Mu started oneself today's speech, the subject of speech was: How to build a current capacity realization the high-quality channel. 李牧在近千名个人站长的掌声中迈步出来,在与所有人问好之后,李牧开始了自己今天的演讲,演讲的主题是:如何打造一个流量变现的优质通道。 Solely can see from the title, Li Mu this speech, centers on individual Webmaster to launch completely, current capacity realization that he focuses, is the issue that individual Webmaster most pays great attention, does not have one. 单单从标题上就能够看得出,李牧这次的演讲,就是完全围绕着个人站长展开的,他聚焦的流量变现,也是个人站长最注重的问题,没有之一。 Regardless of what website individual Webmaster creates, the goal of its most bearing the brunt, how is current capacity better realization on a website, they probably the boss in private coal mine, only producing is the coal, how therefore most issue of concern nothing but is can sell a high price own coal. 个人站长无论创什么样的网站,其最首当其冲的目标,就是如何将自己网站上的流量更好的变现,他们就好像一个个私人煤矿的老板,唯一的出产就是煤炭,所以最关心的问题无非就是怎么才能把自己的煤卖出一个高价来。 Regarding the current capacity realization, Li Mu said: Everyone who „today arrives, is the eminent in domestic individual Webmaster, I read everyone's registration information, about thousand individual Webmaster that today attended the meeting, the station construction time surpasses for a year, there are 80% ; Over two years has 63%, this in other words, in you most people, hold the time also to be longer than me to the website reality, by, is my senior.” 围绕着流量变现,李牧说:“今天到场的各位,都是国内个人站长中的翘楚,我看了大家的登记资料,今天参会的近千名个人站长中,建站时间超过一年的,有80%;超过两年的有63%,这也就是说,你们中的绝大部分人,对网站的实操时间比我还要长,论起来,都是我的前辈。” The Li Mu so humble attitude makes under the stage many people feel somewhat shamefully, Li Mu said oneself is a senior, perhaps the words exaggerating have not spoken incorrectly, but to them, feels at heart somewhat ashamed, in comparison, they enter the good time longer, but the achievement was worse than the long distance Li Mu. 李牧如此谦逊的态度让台下许多人感觉有些无地自容,李牧称自己是前辈,也许话并没夸张也没说错,但是对他们来说,心里不免感觉有些惭愧,相比之下,他们入行时间更长,但是成就却比李牧差出了十万八千里。 At present, home best individual website, the years net profit cannot surpass 1 million to go, compares by the rich people of 10 billion computations with Li Mu this worth, simply is difference of cloud mud. 眼下,国内最好的个人网站,年净利润也超不过一百万去,跟李牧这种身价以百亿计算的大富翁比起来,简直是云泥之别。 website realized the profit for the year over 1 million goals, but it is a pity that this website by the Li Mu's Muye Science and Technology purchase, has withdrawn from the internet stage now thoroughly, this website is Hao123. 曾经有一个网站实现了年利润过百万的目标,但遗憾的是,这家网站现在已经被李牧的牧野科技收购,彻底从互联网的舞台上退出了,这个网站就是hao123。 At this moment, Li Mu PowerPoint on large screen traded interface behind suddenly, the dark blue background, the middle writes one line of characters: Current capacity realization basic mode advertisement. 此时此刻,李牧身后大屏幕上的ppt忽然换了一个界面,深蓝色的背景,正中间写着一行字:流量变现的基本方式广告。 Afterward, Li Mu also said: „Believes that everyone gains certainly the expert of current capacity, even there is many are seo and expert of keyword conduction current, moreover I also believe that which vertical classification regardless of everyone's website concentrates on, certainly has the considerable good current capacity and content foundation, but, before Taobao Alliance has not appeared, everyone in the issue of current capacity realization, cannot achieve the pinnacle, in other words, you before all current capacity advertisements that joining Taobao Alliance sell out, sold to owe.” 随后,李牧又道:“相信大家一定都是获取流量的能手,甚至有不少是seo以及关键词导流的高手,而且我也相信,大家的网站无论专注于哪一个垂直分类,一定都具有相当好的流量与内容基础,但是,在淘宝联盟没有出现之前,大家在流量变现的问题上,都没有能够做到极致,也就是说,你们在加入淘宝联盟之前所卖掉的所有流量广告,都卖亏了。”
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