CountsHeavenly Queen / day(s) later, Haidian District Court that the Muye Science and Technologyregistrationis, finallyaccepted more than 200Taobaosellersto sue the Muye Science and Technologycaseofficiallyjointly.
数天后,牧野科技注册地所在的海淀区法院,终于正式受理了两百多淘宝卖家联名起诉牧野科技的案件。Accepting of thiscase, has not causedwhatmighty wavesin the internetindustry, howeveraroused a biginterestin the judicial department of nation.
这个案件的受理,在互联网行业里并没有引起什么波澜,但是在全国的司法部门引起了不小的关注。Before then, the nation has almost not presented the lawsuit that revolving„onlinevirtual property”has launched, nowHaidian District Courtreceived the lawsuit of firstthistypecaseto request, moreovertheyalsochoseaccepted the case, thistojudicial departmenthad a great influence.
在此之前,全国几乎没有出现过围绕“网上虚拟财产”展开的诉讼,如今海淀区法院接到了第一个此类型案件的诉讼请求,而且他们还选择了受理案件,这对司法部门的影响很大。Generally speaking, whether the courtaccepts a case, represented the basic attitude of court.
一般来说,法院是否受理一个案件,也代表了法院的基本态度。Ifsomebodywent to the courtto sue the US (America)spy satelliteto encroach uponhim**, orsued the fart that the neighborputto makehimreceive the psychological harm, the courtwill certainly not accept the lawsuit of thistype of nolegal principle theory of lawsupport, if the courtaccepted, that can also understandinsomesubtlelevelis, the courtbasicallyapproved the legal principle theory of lawbasis of plaintifflawsuit.
如果某人去法院起诉美国的间谍卫星侵犯了他的**,或者起诉邻居放的屁让他受到了心理伤害,法院一定不会受理这种毫无法理支撑的诉讼,如果法院受理了,那么在某个微妙的层面上也可以理解为,法院基本上认可了原告诉讼的法理依据。Therefore, Haidian District Courtin view of the approach of thiscase, has very great influence on the entiredomesticjudicial field, ifHaidian District Courtrefusesto accept, thenmeans that in the eye of Haidian District Court, „onlinevirtual property” the conceptlacks the legal principle theory of lawsupport;
所以,海淀区法院针对这件案子的做法,对整个国内司法领域都有着非常重大的影响,如果海淀区法院拒绝受理,那么就意味着在海淀区法院的眼里,“网上虚拟财产”的概念缺乏法理支撑;Otherwise, ifHaidian District Courtaccepted, canunderstandis: Haidian District Courthas approved„onlinevirtual property”basicallyvalidity.
反之,如果海淀区法院受理了,就可以理解为:海淀区法院已经基本认可“网上虚拟财产”的合法性。Now, Haidian District Courthad takenapprovalbravely„onlinevirtual property” the firststep, is onlywhodidn't expect, the firststep that thisnew timeslaw must take, usedon the body of Muye Science and Technologyunexpectedly.
现在,海淀区法院已经勇敢的迈出了认可“网上虚拟财产”的第一步,只是谁也没想到,这个新时代法律必然要迈出的第一步,竟然是用在了牧野科技的身上。
The person of judicial field, the economicaltradingdomain, almostpaid attention tothislawsuitparticularlywith emphasis, someeveryonebasicallyoneselfjudgments, most people believe that sinceHaidian District Courtacceptedthiscase, thensentenced the possibility that the plaintiffwonto surpass80%.
司法领域的人,尤其是经济商事领域,几乎都重点关注起了这桩诉讼,大家基本上都有自己的判断,大部分人都认为,海淀区法院既然受理了这起案件,那么判原告赢的可能性超过80%。
The news that the Boss Masynthesismustcomein every way, synthesizeshis owncontrolto the entireevent, hisassuranceto the win is almost 100%, butBoss Maactuallydoes not wantthrough the written judgment, to forceLi Muto submit, hehopes that canmakeLi Mugo back on wordahead of time, the initiativeconcessions.马老板综合多方得来的消息,综合他自己对整个事件的掌控,他个人对胜诉的把握几乎就是100%,不过马老板却不想通过判决书,来迫使李牧屈服,他更希望能够让李牧提前食言、主动让步。Ifadopts the normalruling, frompreparationtoholding courtagaintojudging, the time periodis too long, topresentLeTao, the timeismoney, moredevelopsquicklyis better, thereforehedoes not wantto tow, does not tow;
如果通过正常判决,从准备到开庭再到宣判,时间周期太长,对现在的乐淘来说,时间就是金钱,越快发展越好,所以他不想拖,也拖不起;Moreover, Li Musaid„Muye Science and Technologywill not compromiseto the counterfeit goodsseller”thisdeterminationenormouswords, if the courtsentenceshimto lose, forceshimto compromisewith the legal principle theory of law, Li Mucompromisedeven, is still notgoes back on word, therefore, Boss Mahopes that Li Mucanbeforejudgingfirstcompromises, such, not onlytoLeTao, the efficiencyis higher, representsLi Muto go back on word, hit the faceruthlesslyonetimebyoneself.
而且,李牧自己说了“牧野科技绝不会向假货卖家妥协”这种决心极大的话,若是法院判他输,用法理来逼迫他妥协,李牧就算妥协了,也并不算食言,所以,马老板更希望李牧能够在宣判之前就先妥协,那样不但对乐淘来说,效率更高,同时也代表着李牧自己食言,被自己狠狠打脸一次。However, actuallyBoss Mawill choosewhichroadnot to grasptoLi Mu, in his opinion, thismatter can only look at the luck.
但是,马老板对李牧究竟会选择哪一条路并没有把握,在他看来,这件事只能看运气。Howeversometimes, the luckcame the words, keep offcannot block.
不过有的时候,运气来了的话,挡都挡不住。
......
……Inthisduring, the Taobaonet'sfirstnationindividualWebmastercongresswill soon conveneinYanjing.
恰好在这个当口,淘宝网第一届全国个人站长大会即将在燕京召开。Over a thousandindividualWebmasterthis weekend of the end of October, rush toYanjingwithvariousspaceinferiortransportationways, has plannedto participate inthisChinainternetindustrysince the birth, inpopulationlargestgrand meetings.
上千名个人站长在十月底的这个周末,用天上地下等各种交通方式赶赴燕京,准备参加这次华夏互联网行业自诞生以来,人数上规模最大的盛会。IndividualWebmasterin the internetindustryisonegroup of qualityirregulardisbanded soldiers, lookedindividuallyalmostrarelyhasto make a name, but iffusesinthisgroup of disbanded soldierstogether, this is almost a Chinainternetindustrymost powerfulnew force.
个人站长在互联网行业里是一帮素质参差不齐的散兵游勇,单个看几乎很少有成气候的,但是如果把这帮散兵游勇融合在一起,这又几乎是华夏互联网行业最强大的一支生力军。„Taobao Alliance” the birth, makingindividualWebmaster that theseoperated independentlyfindone more efficient, the imaginary spacebiggercurrent capacityrealizationway, likecement, individualWebmasterbundlefusionin a state of disunityinone, therefore the people in industryknow,thistimeTaobaonationindividualWebmastercongress, to put it bluntlywas the mass organizationmeeting of Taobao Alliance.
“淘宝联盟”的诞生,让这些各自为战的个人站长找到了一个更高效、想象空间更大的流量变现方式,同时也像水泥一样,将一盘散沙的个人站长捆绑融合在了一起,所以行业内的人都知道,这次的淘宝全国个人站长大会,说白了就是淘宝联盟的社团聚会。InTaobao Alliancethismass organization, Taobaois the eldest child who deserves, butindividualWebmaster that eachjoinedTaobao Alliancewas the little brother in thismass organization, the eldest childraises the armshoutsmustmeet, theselittle brothersnaturallyhad the tremendousenthusiasmto come in swarms.
在淘宝联盟这个社团里,淘宝是当之无愧的老大,而每一个加入了淘宝联盟的个人站长都是这个社团中的小弟,老大振臂一呼说要开会,这些小弟们自然是带着极大的热情蜂拥而至。In the star-levelhotel under Taobaonetpackage, comesindividualWebmaster that registersandhandlesto move to be continuousunceasingly, the sceneis extremely busy.
在淘宝网这次包下的星级酒店里,不断前来签到、办理入住的个人站长络绎不绝,现场热闹非凡。IndividualWebmaster that eachcomesto register, the backis representing the daily averageseveral tens of thousands ofandhundreds of thousands ofevenseveral millionvisitcurrent capacities, thesepeoplein the eyes of internetjobholders, are notindependentlive people, butis the current capacityentrances of walk.
每一个前来签到的个人站长,背后都代表着日均数万、数十万甚至数百万的访问流量,这些人在互联网从业人员的眼里,已经不是一个个独立的活人了,而是一个个行走的流量入口。Somepeoplejokingly call, Taobao AllianceChinainternetmore than 50%useful flows, the successmonopolyinownhand, will basically havepossibilityTaobao Allianceto changein the futureextremely, issuessystemfrom a e-Commerceadvertisement, transforms a current capacityentrance of entirenet.
有人戏称,淘宝联盟基本上已经把华夏互联网一半以上的有效流量,成功垄断在了自己的手里,将来极有可能淘宝联盟自己摇身一变,从一个电商广告发布系统,转化成一个全网的流量入口。Actuallythisjokeopinion, guessed correctly the Li Mu'sthoughtsexactly.
其实这玩笑般的言论,恰好猜出了李牧的心思。Li Mufelt,individualWebmaster of past, was equal to the independentagriculturefamilies, everyonereclaimedandplantsin the respectivefarming, the wheat that will then harvestsold tovariousgroup of commerceat will, somepeoplesold to the sesame seed cakeshop the wheat, somepeoplesold to the fried cakebooth, somepeoplesold to the bakery and steamed bunshop.李牧觉得,以往的个人站长,等同于一个个独立的农耕家庭,大家在各自的耕地上开垦、种植,然后将自己收获的小麦随意卖给各路商贩,有人把小麦卖给了烧饼铺,有人卖给了煎饼摊,也有人卖给了面包店、馒头铺。Li Muthinks that thisbusiness structure is too simple, tosomewhatloafssimplyconvenient, the efficiencynaturallyalsomissedmuch.李牧认为这种商业结构实在太简单,简单到有些图懒省事,效率自然也就差了不少。Li Muwantsto do, is established a wheatintensive processingbyoneself„flour mill”, oneselfproducingtheseagriculturefamilyinallwrapped, is usedto producevariousdifferentbread flour, againcollection**tomerchant who variousroadsneed the bread flour and ensure the wheatcansellafter the intensive processingto a betterprice.李牧想做的,是由自己成立一个小麦深加工的“面粉厂”,自己把这些农耕家庭地里的出产全包了,然后用来生产各种各样不同的面粉,再集**给各路需要面粉的商户,确保小麦经过深加工可以卖到一个更好的价格。At present, inLi Mu'shascomprehensiveTaobao, the Li Mu'sflour millseems likealsoindiligentlyself-sufficient, but, onceLi Mugrasps the farmers of mosttype of grainin his hands, hecanmonopolize the grain market.
眼下,李牧的手里有一个包罗万象的淘宝,李牧的面粉厂看起来还在努力自给自足,但是,一旦李牧把大多数种粮食的农民都掌握在他自己的手里,那他本人就能够对粮食市场进行垄断。
The grain, is the current capacity of internetindustry.
粮食,就是互联网行业的流量。Li Muwantsto gatheringreat quantityindividualWebmastertogether, the formedpowerfulcurrent capacity not only can be usedto promote the Taobaonet and Taobaocommodity, the one whohas the imaginary spaceis: Once the current capacitysavestocan certainly the degree, thesecurrent capacitiescan conduct again the packconformitysellthroughoneself, ifthere areotherwebsite to do the promotion, canbuy the current capacityfromTaobao Alliancedirectly.李牧想将巨量的个人站长汇聚在一起,形成的这强大流量不仅可以用来推广淘宝网以及淘宝商品,更有想象空间的是:一旦流量积攒到一定能程度,这些流量就可以通过自己来进行重新打包整合出售,如果有其他网站想搞推广,可以直接从淘宝联盟买流量。
To realizethese, must first achieve, isin the alliance, individualWebmasterhighlycontrollable, thisWebmastercongress, forisreceives the little brotherandforming cliquesbroadly.
想实现这些,首先要做到的,就是联盟中,个人站长的高度可控,这场站长大会,为的就是广收小弟、拉帮结派。
The eyelooks atLi Mu'splanfeasibilityis quite high, does not know that iswhichperson who had the disease of jealousy, published an articleonmajorwebsite.
眼看着李牧的规划可行性颇高,也不知道是哪个犯了红眼病的人,在各大网站上发表了一篇文章。
The title of thisarticleis: „Li Muin view of the double standards of virtual property.”
这篇文章的标题是:“李牧针对虚拟财产的双重标准。”In the article, the authorindividualYYaccount numberas well asindividualwebsiteputs togethermade a comparison.
文章中,作者把个人yy账号以及个人网站放在一起做了个比较。
Before the authorfirstputs outLi Mu, rejectsto the instance that more than 200sellerscompromise, ejected the firstargument: Li Mubelieves, the userdoes not have the controlto the YYaccount number that oneselfregister, the truecontrolshouldin the YYservice provider, isin the hand of Muye Science and Technology, thenthisargumentis reasonable?
笔者先拿出李牧之前拒绝向两百多名卖家妥协的事例,抛出了第一个论点:李牧认为,用户对自己注册的yy账号是没有控制权的,真正的控制权应该在yy服务提供商,也就是牧野科技的手里,那么这个论点是否合理？Assuming thatthisargumentis fair, thenwithindividualWebmasterputs togetheraftercontrasts, candiscoverimmediatelygiantlogicalloophole.
假设这个论点合情合理,那么与个人站长放在一起对比之后,就能立刻发现其中巨大的逻辑漏洞。Thishugelogicalloopholesourceis: If the domain namesupplier of Internetalsouses the theoretical foundation of Muye Science and Technology, thatalsomeans,anywebsitecontrolis not at the domain nameas well asin the websiteownerhand, butshouldin the hand of domain namesupplier.
这个巨大的逻辑漏洞源是:如果英特网的域名供应商也采用牧野科技的理论依据,那也就意味着,任何网站的控制权都不在域名以及网站所有者手里,而是应该在域名供应商的手里。But, thispossibility? Ifreallydefers tothistheoretical foundation, let aloneindividualWebmasterwebsiteis nottheir, the Li Mu'sYYnetis notMuye Science and Technology, mustbe the domain namesupplier, ifsome day the domain namesuppliermustseal the Li Mu'sYYnet, looks atYYnet that Li Mu can also be willingbyto seal/conferdrop?
可是,这可能吗？如果真按照这个理论依据,别说个人站长的网站都不是他们自己的,就连李牧的yy网也不是牧野科技的,应当是域名供应商的,如果有一天域名供应商要封掉李牧的yy网,难道李牧也会心甘情愿的看着yy网被封掉吗？Thisauthoralsocame up with a hypothesissharp-tongued: IfMuye Science and Technologyreallyhas the rightto prohibitYY of userat will, thatmeans, the domain namesupplieralsodoes haveprohibitsallwebsitefull powerat will? Means, the domain namesuppliercantake backoneselfto have the Muye Science and TechnologyYYnetmomentarily?
该作者还言辞犀利的做了一个假设:假如牧野科技真的有权随意封禁用户的yy号,那是否意味着,域名供应商也有全力随意封禁所有的网站？是否意味着,域名供应商随时可以把牧野科技的yy网收归己有？Answerobviouslynegative, in the articlesaid: Li Muactuallyunderstoodlogic, heknowseachWebmaster, has the absolutesovereigntytoownwebsite, healsoknows that eachwebsiteas well aswebsitecontentandcurrent capacity, isindividualWebmasterownvirtual property, rather thanturns over to the domain namesupplier, thereforehewill foundTaobao Alliance, tohelpindividualWebmasterusetheirvirtual propertiesto earnmorebenefits.
答案显然是否定的,文章中称:李牧自身其实非常了解这其中的逻辑,他知道每一个站长,对自己的网站都有着绝对的主权,他也知道每一个网站以及网站的内容、流量,都是个人站长自己的虚拟财产,而不是归域名供应商所有,所以他才会创建了淘宝联盟,以帮助个人站长利用他们的虚拟财产赚取更多的利益。Therefore, the authorinterrogatedLi Muend of the article: „ SinceLi MurespectsindividualWebmastervirtual property, whythatLi Mu'sMuye Science and Technologycan'trespect the virtual property of YYuser? The domain namesupplierhas no rightto interfere with the operation of individualWebmaster, Muye Science and Technologyalsonaturallyhas no right the behavior that interferes with the YYuser, has no rightto prohibit the YYuser.
所以,作者在文章末尾质问李牧:“既然李牧尊重个人站长的虚拟财产,那李牧的牧野科技为什么不能尊重yy用户的虚拟财产？域名供应商无权干涉个人站长的运营,牧野科技也自然无权干涉yy用户的行为,更无权对yy用户进行封禁。Twomattersare suitable for the similarlegal principle theory of law, butLi Mumustcarry out180degreesdifferenceto treat, highlyrespectsaboutindividualWebmastervirtual property, actuallytramplesto the virtual property of YYuserwantonly, thisinemotioninreasonin the law, cannot be justified. ”
两件事适用同样的法理,但李牧偏偏要搞180度的区别对待,对个人站长的虚拟财产高度尊重,却对yy用户的虚拟财产大肆践踏,这于情于理于法律,都说不过去。”Finally, the authorstillseparates the spatialfrontline propagandain the articletoLi Mu, said: „HopingMuye Science and Technologycangive a solutionproperlyatthismatter, respectseveryone the virtual propertyoninternet, treats impartiallytoallinternetusers, ifotherwise a lead goatgeneralenterprise is carrying out the differenceto treat, thenatmosphere of domesticinternetdevelopmentbygreatlynegative impact.”
最后,作者还在文章中向李牧隔空喊话,道:“希望牧野科技能够在这件事上给出一个妥善的解决方案,尊重所有人在互联网上的虚拟财产,对所有的互联网用户一视同仁,否则如果一个领头羊一般的企业本身就在搞区别对待,那么国内互联网发展的氛围就会受到巨大的负面影响。”Thisarticleoncewere sent out, thenmounted the majorPortalwebsiteheadlinesbesidesYYnet, had a biginfluencein the industry.
这篇文章一经发出,便登上了除了yy网之外的各大门户网站头条,在行业内产生了不小的影响力。Boss Masaw after the article that thisseizedmanyinternetPortalnetheadline, excitinggrinning with ear to ear, in his opinion, oneselftrulychanged from bad to good, the accident/surpriseobtainedmeans of livelihoodalsoeven, currentlyreallyalsohassuchcapable personto jumpon own initiative, with very ingeniousway, borrowedLi Muto hold the opportunity of individualWebmastercongress, proposedtoLi Muhugequestion that was almost impossibleto refute, it seems like that the overlordlogic of Li Muas well asMuye Science and Technology, quickmustbe defeatedbythisarticlethoroughly.马老板看到这篇抢占了不少互联网门户网头条的文章之后,兴奋的合不拢嘴,在他看来,自己确实是时来运转了,意外得到一条活路也就算了,现在竟然还有这样的能人主动跳出来,用非常巧妙的方式,借用李牧召开个人站长大会的机会,对李牧提出了巨大的、几乎无法反驳的质疑,看来李牧以及牧野科技的霸王逻辑,很快就要被这篇文章彻底击破。However, excitedBoss Mahas a dreamalsodidn't expect, thisexpression and argumentare sharp, evenis the pertinentarticle, isLi Muwrites......
但是,激动不已的马老板做梦也没想到,这篇言辞与论点都非常犀利,甚至是一针见血的文章,就是李牧自己写的……
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