PS :: Volume #9

#891: The embryonic form of entertainment dynasty

LNMTL needs user funding to survive Read More

The «The Smiling, Proud Wanderer» web is Happy Interactive Entertainment 2018 fist project, for entire Company this Wuxia web put in massive manpower and resources, and also invited the foreign aid boost, finally New Year's Day got online the operation in 2019 on the same day as scheduled. 《笑傲江湖》网游是开心互娱2018年的拳头项目,整个公司为了这款武侠网游投入了大量的人力物力,并且还请了外援助力,终于在2019年元旦当天如期上线运营。 . The renewal is quickest .更新最快 Same day nation public beta, altogether invested Group 10 server on the 1 st, result short a half hour of Group 10 server is completely full, lots of players wait in off-line lining up. 一号当天全国公测,总共投入了10组服务器,结果短短半个小时10组服务器全部爆满,还有大量的玩家在线外排队等候。 Although said that the Happy Interactive Entertainment aspect has prepared, has not thought to the degree, will so increase irritably immediately expanded Group 5 server, finally nevertheless is unable to satisfy the enthusiasm of players completely. 虽然说开心互娱方面有所准备,可万万没有想到会火爆到如此程度,当即又增扩了5组服务器,结果还是无法完全满足玩家们的热情。 Arrived 7 th, " The Smiling, Proud Wanderer » server number increased sharply Group 50, day active players surpasses 1 million, established for merely more than two years regarding one, and beginning nevertheless game company of large-scale web, the success of Happy Interactive Entertainment was simply dazzling! 到了七号,《笑傲江湖》的服务器数量激增到50组,日活跃玩家人数超过百万,对于一家成立仅仅两年多时间,并且还是初涉大型网游的游戏公司来说,开心互娱的成功简直炫目！ The key is the games market reputation that this builds carefully is good, since public beta one week, various types of evaluation articles are flooding the game forum and WeChat group, the game fans group has formed. 关键是这款精心打造的游戏市场口碑非常好,公测一个星期以来,各种评测文章充斥着游戏论坛和飞讯群,游戏粉丝团体已然形成。 On January 10, Happy Interactive Entertainment officially presented the game to recharge a card, was divided into online and line next two purchase ways, on the same day the sales volume of digital card over 30 million, over 90% players purchased moon/month of card. 1月10号,开心互娱正式推出了游戏充值点卡,分为线上和线下两种购买途径,当天数字点卡的销售额就超过3000万,90%以上的玩家购买了月卡。 Arrived 11 th, this figure increases sharply to 100 million, if according to a player purchases one moon/month card to calculate, that 2 million players become the payer, this also starts merely! 到11号,这个数字激增到1亿,如果按照一位玩家购买一张月卡来计算,那就有200万玩家成为了付费用户,这还仅仅只是开始！ The so dazzling result, indicates that the success of «The Smiling, Proud Wanderer» web does not have to prevent, so long as the operator not main movement dies, irritable 2-3 years of does not have any issue. 如此耀眼的成绩,预示着《笑傲江湖》网游的成功已经无可阻挡,只要运营方不主动作死,火爆个2-3年没有任何问题。 But the success of «The Smiling, Proud Wanderer» web, caused very big reaction in two circles. 而《笑傲江湖》网游的成功,也在两个圈子内引起了很大的反响。 First naturally is online game this circle, as recently a dark horse of rise, Happy Interactive Entertainment, «Angry Bird» and so on successes of leisure class hand roaming was quite well-known because of «Happy Farm», but previously did not have many people to favor " The Smiling, Proud Wanderer » ip web. 首先当然是网络游戏这个圈子,作为新近崛起的一匹黑马,开心互娱因为《开心农场》、《愤怒的小鸟》等等休闲类手游的成功颇受瞩目,但先前没有多少人看好《笑傲江湖》的ip网游。 Because this market has killed Red Sea, domestic and foreign large-scale game company fights for extremely fiercely, from the computer end to the cell phone end, can say that everywhere is the gunsmoke. 因为这块市场早已杀成了红海,国内外的大型游戏公司拼抢得极为厉害,从电脑端到手机端,可以说处处是硝烟。 Happy Interactive Entertainment as new Company, plays the casual small game naturally to have no issue, the manufacture of large-scale web and operated that is a different matter, before many ambitious new Company entered this market, finally hit badly beaten low-spirited ends. 开心互娱作为一家新公司,玩休闲小游戏当然没什么问题,大型网游的制作和运营那就是另外一回事了,以前不乏雄心勃勃的新公司进入这块市场,结果撞得头破血流黯然收场。 In the eye of big Company, the qualifications of Happy Interactive Entertainment also missed were too many, there is no mastery, could close right up against ip to make money, was appears briefly. 在大公司的眼里,开心互娱的资格还差了太多,更没有什么底蕴可言,或许能靠着ip捞点钱,也不过是昙花一现罢了。 Moreover was the theme, at present in the market the online game of mainstream is mainly the fire class and real-time strategy class and fantasy rpg kind, included most player communities, but «The Smiling, Proud Wanderer» was the unprecedented Wuxia kind, quarrying a mountain strangely is not good to do. 另外就是题材了,目前市场上主流的网络游戏主要是射击类、即时战略类和奇幻rpg类,囊括了大部分的玩家群体,而《笑傲江湖》是前所未有的武侠类,开山怪可不是那么好做的。 Happy Interactive Entertainment invests obviously insufficiently in the effort of propaganda, various media very few see " The Smiling, Proud Wanderer » advertisement, is depends upon Company founder Lu Chen to hit dozen of sentiment in the blog, seems quite low-key. 还有开心互娱在宣传的力度上投入明显不够,各家媒体都很少见到《笑傲江湖》的广告,也就是依靠公司的创始人陆晨在博客上打打人气,显得颇为低调。 As to these things, how to make one believe " The Smiling, Proud Wanderer » successful necessity? 如此种种,如何让人相信《笑傲江湖》成功的必然？ Before «The Smiling, Proud Wanderer» public beta, game show business community has the sounds of many write off, many people questioned that Happy Interactive Entertainment strength, suspected that this rubs ip the work of making money together. 在《笑傲江湖》公测之前,游戏圈内有着不少唱衰的声音,很多人质疑开心互娱的实力,怀疑这又是一块蹭ip的捞钱之作。 But the fact actually gave the sound powerful counter-attacks of these questions, " The Smiling, Proud Wanderer » web just got online succeeds greatly, not only attracted lots of players, but also the player of very large scale will transform the payer. 而事实却给了这些质疑的声音强有力的回击,《笑傲江湖》网游刚刚上线就大获成功,不但吸引到了大量的玩家,而且将很大比例的玩家转化成付费用户。 This is very extraordinary achievement! 这是很了不起的成就！ At present what must know in the market to be popular is the free game, by sell gold coin gem or skin card sign and so on game item makes the profit, the point card fees model that «The Smiling, Proud Wanderer» uses is more like to back up one time. 要知道目前市场上流行的是免费游戏,靠出售金币宝石或者皮肤卡牌之类的游戏道具来实现盈利,《笑傲江湖》采用的点卡收费模式更像是一次倒退。 Because the beforehand online game is the selling point card, afterward played to dominate free, especially present hand roaming time, the most successful game closes right up against sell item one month to gain to ten hundreds of millions! 因为以前的网络游戏都是卖点卡的,后来免费游戏大行其道,特别是现在的手游时代,最成功的游戏靠着出售道具一个月能赚到十几亿！ «The Smiling, Proud Wanderer» has not walked this to be shown the road of very rich way, must gain similarly greatly gains especially, unavoidably made one somewhat unable to understand. 《笑傲江湖》没有走这条已经被证明很有钱途的路,同样要大赚特赚,难免就让人有些看不懂了。 As for another circle, that was the entertainment world. 至于另外一个圈子,那就是娱乐圈了。 In the past also had the movie TV Series novel to be reorganized the precedent of game, particularly the popular hypertext fiction, first reorganized the film and television to have the game to be very common again, but ip of this suiting reorganization game, produced the game , after truly basically did not have successfully many. 以往也不是没有电影电视剧小说被改编成游戏的先例,尤其是热门的网络小说,先改编影视再出游戏很常见,不过这种适合改编游戏的ip,真正制作成游戏之后却基本上没有多少成功的。 A series of successes that «The Smiling, Proud Wanderer» won, seems incomparably dazzling. 《笑傲江湖》所赢得的一系列成功,就显得无比耀眼。 Some people calculated, according to the current trend, «The Smiling, Proud Wanderer» this web at least can bring 5 billion business incomes to Happy Interactive Entertainment, and with the aid of the success of this game, Happy Interactive Entertainment has the listing qualifications. 有人推算,依照目前的趋势,《笑傲江湖》这款网游至少能给开心互娱带来50亿的营业收入,并且借助这款游戏的成功,开心互娱已经具备了上市资格。 But Lu Chen has the Happy Interactive Entertainment 70% stocks! 而陆晨拥有开心互娱70%的股份！ This made one envy to be jealous, what was fearful was " The Smiling, Proud Wanderer » series ip reorganization also starts, Chen Fei Media also had " The Legend of the Condor Heroes » complete copyright, «The Legend of the Condor Heroes» was after «The Smiling, Proud Wanderer» „Recalling Ancient Times” had a Wuxia work, at present the novel sales volume has surpassed the former, big of ip value was immeasurable. 这就非常让人嫉妒眼红了,可怕的是《笑傲江湖》的系列ip改编还只是开始,晨菲传媒还拥有《射雕英雄传》的全部版权,《射雕英雄传》是继《笑傲江湖》之后“忆今古”的有一部武侠力作,目前小说销量已经超过了前者,ip价值之大无可估量。 Moreover Chen Fei Media also announced, has „Recalling Ancient Times” the copyrights of another three Wuxia novels, respectively is «Return of the Condor Heroes», «Tianlongbabu» and «Deer and Cauldron». 另外晨菲传媒还宣布,拥有“忆今古”另外三部武侠小说的版权,分别是《神雕侠侣》、《天龙八部》和《鹿鼎记》。 Hence, the Wuxia big ip plan of Lu Chen has presented in everyone at present, he has Chen Fei Media and Singapore Factory media and Happy Interactive Entertainment lots of stocks respectively, builds own entertainment dynasty with the aid of a series of Wuxia ip the ambition, can say obvious! 至此,陆晨的武侠大ip计划已然呈现于所有人的眼前,他分别持有晨菲传媒、星工厂传媒和开心互娱的大量股份,借助一系列的武侠ip来打造自己的娱乐王朝的野心,可以说昭然若揭！ Even if this entertainment dynasty also begins to take shape, Lu Chen has also stood in the entire entertainment world top position, dominates above all star artists. 哪怕这个娱乐王朝还只是初具雏形,陆晨也已经站在整个娱乐圈最顶层的位置,凌驾于所有明星艺人之上。 He is young enough, has no one to be able and talent, the potential of rise is irresistible! 他足够年轻,有着无人能及的才华,崛起之势不可抵挡！ Reviews the Lu Chen star way distance, the present range he makes a debut for the first time a merely more than four years of time, how to make one feel generally myriad? 回顾陆晨的星途路程,现在距离他首次出道仅仅四年多的时间,如何不让人感概万千？ In comparison, Lu Chen third Album «Lu Chen» explodes the sale greatly, instead appeared not an eye. 相比之下,陆晨的第三张专辑《陆晨》的大爆热卖,反而显得不怎么起眼了。 Because Lu Chen Album sells again many , can only show that is successful vagabond singer, but his enterprise has no longer limited to the popular music, expanded a broader world. 因为陆晨的专辑卖得再多,也只能证明是一位成功的歌手,而他的事业早已不再局限于流行音乐,扩展到了更加广阔的天地。 Now the show business community person mentions Lu Chen, besides envying the envy hates, can say prize that at most he wins insufficient, the title of no star movie king, but internally, these gold content not high honors improve on perfection regarding the top star merely. 现在圈内人说起陆晨,除了羡慕嫉妒恨之外,顶多也就能说他拿的奖不够,没有什么歌王影帝的头衔,但是在国内,这些含金量不高的荣誉对于顶级明星来说仅仅只是锦上添花而已。 Everyone also believes, this year's music and film and television class award item, Lu Chen will obtain the bumper crop, because no one can neglect the miracle that his success and creates!- 大家也相信,今年的音乐和影视类奖项,陆晨将获得大丰收,因为没有人能够忽视他的成功和所创造的奇迹！-
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