PS :: Volume #6

#559: Getting angry of

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Rose steeply thousand ancient measures of length not to want just, in the time of present desire for material welfare crossflow, Wang Dong without doubt is existence of position suitable different kind, he wrote article writing a book to write the movie criticism, only according to the conscience original wishes spoke, rather than benefit obligation. 壁立千仞无欲则刚,在如今物欲横流的时代里,王栋无疑是位相当异类的存在,他写文写书写影评,只依照本心本愿来说话,而不是利益驱使。 Such person is very rarely rare, therefore Wang Dong earns the respect of many, in the Hongkong literature including the film and television circle, has own influence, its blog article commentary and repeater have been very high. 这样的人很少很难得,所以王栋得到很多人的尊重,在香江文学包括影视圈里,都有自己的影响力,其博客文章评论和转发量一直都很高。 Wang Dong has written the movie criticism article are many, is mainly primarily the movie of Hongkong local product, because in the past several years the Hongkong movie is faded by the abundance, therefore he criticizes many few of praise, what stays behind is the severe impression. 王栋写过的影评文章不少,主要以香江本土出品的电影为主,由于最近十几年来香江电影由盛而衰,因此他批判的多而赞扬的少,给人留下的是严厉印象。 When Wang Dong this highly praises " A Chinese Ghost Story » lengthy movie criticism article comes, inevitably caused the small stir beyond the show business community circle, even these usually did not see the people who movie had interest in this movie- really has that? 所以当王栋这篇盛赞《倩女幽魂》的长篇影评文章出炉,不可避免地在圈内圈外引起了小小的轰动,连那些平常不怎么看电影的人都对这部影片产生了兴趣-真有那么好吗？ Some people exclaimed in surprise, some people of curiosity , some people of half believing and half doubting, are in the Hong Kong Island blog, the person who supports Wang Dong viewpoint are many, these have watched the Hongkong Internet users of movie. 有人惊叹,有人好奇,也有人将信将疑,可是在港岛博客上,支持王栋观点的人非常多,那些都是观看过影片的香江网民。 „«A Chinese Ghost Story» is a good movie, intense recommendation!” “《倩女幽魂》是部好电影,强烈推荐！” „Very long has not seen so the sincerity full fairy piece, character plot first-class, at least 9 points.” “很久没有看到过如此诚意满满的神鬼片了,人物剧情一流,至少九分。” „Special effect is also good, although lens not many, but is splendid, ultra likes Yan Chixia!” “特效也不错,虽然镜头不多但非常精彩,超喜欢燕赤侠！” „Tonight the belt/bring girlfriend looked, 70 dollars spend the value very much, then comes out the girlfriend noticed that the peripheral hand manages must buy one set, spent several hundred, the wallet is sobbing.” “今天晚上带女朋友去看了,70块钱花得很值,然后出来的时候女友看到周边手办非要买一套,又花了几百块,钱包在哭泣啊。” „Compares «A Chinese Ghost Story», «Evildoer's disguise» simply is the trash!” “相比《倩女幽魂》,《画皮》简直就是渣渣！” The Internet age, the people's all Internet users, the freedom of speech was the unprecedented degree, anybody after at the blog forum registered the account number can speak freely, expresses own opinion. 网络时代,全民皆网民,言论自由达到了前所未有的程度,任何人在博客论坛上注册了帐号之后都可以畅所欲言,表达自己的意见。 The film review is also so, before as the average person of audience can only look that the movie critic expresses the opinion on the newspaper or the television, now they can participate, everyone can be a movie critic. 电影评论也是如此,以前作为观众的普通人只能看影评人在报纸或者电视上发表意见,现在他们可以自己参与进去,人人都可以是影评家。 Although said that the review of ordinary Internet users with Wang Dong's movie criticism article, the content thickness nevertheless thought depth is unable to compare, but their feelings are most direct-viewing and real, the influence is also more widespread. 虽然说普通网民的观后感跟王栋的影评文章,无论是内容厚度还是思想深度都无法相比,但他们的感想是最直观而真实的,影响力也更加广泛。 To " A Chinese Ghost Story » praise, spreads from the Hong Kong Island blog to the Hong Kong Island forum, particularly in the film and television sector, becomes the current hot topic of discussion. 对《倩女幽魂》的赞扬,从港岛博客蔓延到港岛论坛,尤其是影视版块里面,更是成为了当前的热点话题。 Different draws cash the post belt/bring rhythm sailors from these, «A Chinese Ghost Story» commentator majority is senior id, their post there is something in what is said that and has the prestige. 不同于那些拿钱发帖带节奏的水军,《倩女幽魂》的评论者大部分都是资深id,他们的帖子更言之有物,而且有信誉。 But in the Hong Kong Island forum film and television version, presents so one-sided praise unrest, is very rare. 而在港岛论坛影视版里,出现如此一边倒的赞扬风潮,是十分罕见的。 Even if there is the sound that «A Chinese Ghost Story» criticizes, still mostly uses „flaw not to cover fine jade” the glossary, thinks that this piece the shortcoming is unable to cover the merit, is worth recommending. 就算是有对《倩女幽魂》批评的声音,也多半用上了“瑕不掩瑜”的词汇,认为该片的缺点无法掩盖优点,也是值得推荐的。 Many people believe, this is for ten years one of the Port product best movies, the story, background, special effect and dubbing in music have the intense local feature. 不少人认为,这是十年来本港出品的最好影片之一,无论是故事、背景、特效、配乐都有着强烈的本土特色。 These come from the praise and recommendation in network, affected many ordinary Internet users, naturally played the good impetus to " A Chinese Ghost Story » box office. 这些来自网络上的赞誉和推荐,又影响到了许许多多的普通网民,自然而然地对《倩女幽魂》的票房起到良好的推动作用。 The strength of reputation is strong! 口碑的力量是强大的！ On February 23, " A Chinese Ghost Story » box office achieved 5.77 million, continued for two days to rise, and network order form quantity increased, the tickets of most theater prime times were ordered on the 24 th. 2月23日,《倩女幽魂》的票房达到577万,持续两天上涨,并且网络订票数量大增,24日大部分影院黄金时段的票被预订一空。 In such a case, in addition the full power public relations of Jiayang movie industry, by, " A Chinese Ghost Story » platoon piece increased suddenly to 35% on the 24 th, presented the potential of blowout. 在这样的情况下,加上嘉阳影业的全力公关,到了24日,《倩女幽魂》的排片猛增到35%,呈现出井喷之势。 The market is very sensitive, the market is very realistic, in yard line nevertheless small theater, they are certainly willing to leave these popular movies the precious audience seat, but does not care is what movie. 市场是很敏感的,市场又是很现实的,无论是大院线还是中小影院,他们当然愿意将宝贵的观众席位留给那些受欢迎的影片,而不在乎是什么影片。 «A Chinese Ghost Story» not only the box office sale is splendid, but also the reputation is also good, is the port produces about the shooting, the peripheral product greatly is popular, in the eye of theater can simply under gold/metal egg the hen. 《倩女幽魂》不但票房销售出色,而且口碑也好,又是港产合拍片,偏偏周边产品还大受欢迎,在影院的眼里简直是能下金蛋的母鸡。 The especially peripheral product, the store in theater sold Hollywood blockbuster periphery in the past, although sells very well, but these peripheral purchasing prices are very high, left the theater and profit of institute line lowers. 特别是周边产品,以往影院里的商店出售好莱坞大片的周边,虽然卖得很不错,但是这些周边的进价就很高,留给影院和院线的利润就低了。 In comparison, share of «A Chinese Ghost Story» peripheral product to theater must be much higher. 相比之下,《倩女幽魂》的周边产品给影院的分成要高出不少。 No one will dislike money to be hot, therefore does not use Lu Chen Workshop and Jiayang movie industry communication, many theaters on own initiative " A Chinese Ghost Story » peripheral product will suspend to the most conspicuous position, and also advertized the large advertisement, in order to avoid the audience will neglect. 谁也不会嫌钱烫手,因此不用陆晨工作室和嘉阳影业沟通,多家影院主动将《倩女幽魂》的周边产品摆到最显眼的位置上,并且还打出了大幅广告,以免观众们忽视过去。 On February 24, «A Chinese Ghost Story» box office with increase of row piece rate/lead, but steadily rose, achieved 7.24 million, other movies that the complete steamroll the same time showed that have screened three weeks of Hollywood blockbuster including one. 2月24日,《倩女幽魂》的票房随着排片率的增加而持续上涨,达到了724万,完全碾压了同期上映的其它影片,包括一部已经上映三周的好莱坞大片。 «A Chinese Ghost Story» was red, moreover is going to be successful, even the people of these intention prejudices, still can only remain silent but is unable to attack- this movie including a dollar the box office not to buy. 《倩女幽魂》红了,而且将要大红大紫,就算是那些心怀成见的人,也只能保持沉默而无法抨击-这部电影连一块钱的票房都没有买。 Once did imposingly as for that propaganda campaign, the buying a ticket room buys «Evildoer's disguise» that flies, in a piece commented the box office to break 1 million wickedly on the 23 rd, even was only 580,000 on the 24 th, simply was horrible to look. 至于那部宣传攻势曾经搞得轰轰烈烈,买票房买得飞起的《画皮》,在一片恶评中23日票房跌破百万,24日甚至只有58万,简直是惨不忍睹。 Moreover " Evildoer's disguise » platoon piece rate/lead was to drop less than 10%. 而且《画皮》的排片率更是下降到了不足10%。 The discerning people know, «Evildoer's disguise» product side Huaguan Film Industry and star skill entertainment had given up, they pounded down too many budget in the earlier period, the high box office that the high cost piles appears briefly, if continues dead to support, is equal to losing toward the bottomless big hole in money. 明眼人都知道,《画皮》的出品方华冠影业和星艺娱乐已经放弃了,他们在前期砸下了太多的预算,高额成本堆出来的高票房只是昙花一现,如果继续死撑下去,等于是将钱往无底大坑里丢。 Therefore two heads of household want to be not quite stupid, should make the wise decision, «Evildoer's disguise» is the rout loses in the Hong Kong Island market is unable to save the situation, fighting in the mainland market is the only choice. 所以两家的当家人只要不太愚蠢,就应该做出明智的决定,《画皮》在港岛市场已经是大败亏输无力回天,转战内地市场才是唯一的选择。 According to the judgment of professional, «Evildoer's disguise» may very much ahead of time the files under the Hongkong institute line. 根据业内人士的判断,《画皮》很有可能提前在香江院线下档。 In late February 2017, has invested hundred million «Evildoer's disguise» disastrous defeats, becomes one of the backgrounds «A Chinese Ghost Story» soaring, sweeping across the market is irresistible! 在2017年2月下旬,投资过亿《画皮》的惨败,成为了《倩女幽魂》一飞冲天的背景之一,横扫市场势不可挡！ February 27 on Monday, " A Chinese Ghost Story » Hong Kong Island abundant customer V announcement news, the movie screened six days of accumulated box offices 45 million, becomes box office champion who deserved, broke the record that previously «Evildoer's disguise» created significantly. 2月27日星期一,《倩女幽魂》港岛博客官v公布消息,影片上映六天累积票房4500万,成为当之无愧的票房冠军,也大幅度刷新了先前《画皮》所创造的纪录。 Besides the pretty incomparable box office, «A Chinese Ghost Story» also seperately sold 24 million peripheral products. 除了漂亮无比的票房之外,《倩女幽魂》还另外卖出了2400万的周边产品。 The former but actually , the latter simply is the eyes of bright blind show business community person. 前者倒还罢了,后者简直是亮瞎圈内人的眼睛。 Like this peripheral sales volume, has not lost to many Hollywood blockbuster completely! 这样的周边销售额,已经完全不输给很多好莱坞大片了！ «A Chinese Ghost Story» investment how many? 30 million, screened for a week almost to recoup the cost, behind gained completely, moreover there is a huge mainland market. 《倩女幽魂》的投资才多少？3000万而已,上映一周就差不多收回成本了,后面全部都是盈利,而且还有更加庞大的内地市场。 Therefore many Hongkong movie Company gets angry, the preparation follows to scoop up! 于是不少香江电影公司红了眼,筹划跟风捞上一把！ --------------- --------------- First delivers, seeking the subscription to support!!( To be continued.) 第一更送上,求订阅支持！！(未完待续。)
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