PS :: Volume #6

#549: «A Chinese Ghost Story» Premiere (First Part)

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On February 15, " Evildoer's disguise » box office 8.6 million, compared increased 900,000 on the day before. 2月15日,《画皮》票房860万,相比前一天增加了90万。 Because the same day major theaters increased " Evildoer's disguise » platoon piece on the 15 th, in addition these days movie ticket has basically been scheduled, therefore the box office record has not received in the network the influence of disadvantageous commentary , to continue to lead the Port to screen the movie box office champion. 因为15日当天各大影院增加了《画皮》的排片,加上这几天的电影票基本上已经被预定一空,所以票房成绩没有受到网络上不利评论的影响,继续领跑本港上映电影票房冠军。 February 16 the box office 8.35 million, compared had the drop of very small scope yesterday. 2月16日票房835万,相比昨天有很小幅度的下降。 From 14 th to 16 th three days, " Evildoer's disguise » total box office 24.45 million, the result was quite dazzling. 14日到16日三天,《画皮》总票房累计2445万,成绩极为耀眼。 It is said Huaguan film and television and star skill entertainment already at preparation victory celebration meeting. 据说华冠影视和星艺娱乐已经在准备庆功会。 However in network, «Evildoer's disguise» comments the quantity to rise dramatically wickedly suddenly, watched the audience of this movie in abundance complains at the blog and forum, expressed that was deceived or the person of being unworthy price is innumerable. 但是在网络上,《画皮》的恶评数量陡然暴增,很多慕名观看了这场影片的观众纷纷在博客和论坛吐槽,表示被骗或者不值票价的人数不胜数。 Although the Huaguan film and television and star skill entertainment intensified the marketing promotion efforts, is unable to suppress the sound of opposition as before. 尽管华冠影视和星艺娱乐加大了营销推广力度,依旧无法压制反对的声音。 The plot confusion and story dog blood and actor shoddy... also calculate well besides the special effect beside, other simply indecently, some people jokingly call look at «Evildoer's disguise», so long as looked that the preview was enough, does not need to spend again. 情节混乱、故事狗血、演员拙劣...除了特效还算不错之外,其它的简直都不堪入目,有人戏称看《画皮》只要看预告片就足够了,根本不需要再花钱。 Because in the preview concentrated the part of entire piece special effect most essence. 因为预告片里集中了全片特效最精华的部分。 On February 17, " Evildoer's disguise » box office dropped to 4.27 million suddenly, the decline range was close to 50%! 2月17日,《画皮》票房猛然下降到427万,跌幅接近50%！ The bloody reality as if looks like a numerous slap in the face, makes an effort to pull out at the Huaguan the face of film and television and on star skill entertainment, making the abundant customers of both sides V lose one's voice, makes these promotion articles the joke. 血淋淋的现实仿佛就像是一记重重的耳光,用力地抽在华冠影视和星艺娱乐的脸上,让双方的博客官v都为之失声,也让那些鼓吹文章都成为了笑话。 Must know that the same day «Evildoer's disguise» platoon piece rate/lead achieved 47.68% on the 17 th, reached several days maximum, but the box office actually dropped so fierce, then the reason only had one. 要知道17日当天《画皮》的排片率达到47.68%,达到了几天来的最高值,可是票房却下降得如此凶猛,那么原因只有一个。 The movie has problems! 电影本身出了问题！ Couple days ago benefitted from valentine day, in addition the vigorous propaganda of movie product side, «Evildoer's disguise» in having the situation of quantity astonishing pre- order form piled the high box office unceasingly, seemed like truly a situation excellence. 前几天沾情人节的光,加上影片出品方的大力宣传,《画皮》在拥有数量惊人预订票的情况下不断堆高票房,看起来确实形势一片大好。 But the audience is the useful eye looked that they may be propagandized for a while are hoodwinked, but will not be flickered forever, but the might of reputation is infinite. 但观众是有用眼睛去看的,他们可能会一时被宣传被蒙蔽,但绝不会被永远忽悠住,而口碑的威力是无穷的。 The «Evildoer's disguise» reputation is very bad, is very bad! 《画皮》的口碑很差,真的很差！ And had massive returns to appear on the 17 th on the 18 th, encounter the cliff -type box office to fall are also reasonable. 17日和18日都有大量的退票出现,遭遇到断崖式的票房下跌也在情理之中。 The Huaguan film and television and star skill entertainment of hitting the face, has not reconsidered reason earnestly, the high level thinks that in the network the disadvantageous public opinion is the cause of disaster is, therefore not only has not adjusted own promotion strategy, instead expanded the investment on media, Jiang Wei and other ticket star turn is waves the flag and shouts for the movie on different occasions strongly. 惨遭打脸的华冠影视和星艺娱乐,并没有认真反思其中的原因,高层认为网络上不利的舆论才是祸根所在,因此不但没有调整自己的宣传策略,反而加大了在媒体上的投入,江伟等一票主要演员更是在不同的场合竭力为影片摇旗呐喊。 Actually they did not have the escape route, the box office fell quickly excessively fierce, that first various theaters must reduce the row of piece quantity, arranged the piece drop to suppress the box office in turn, so vicious circle, this was the result that the Huaguan film and television and star skill entertainment are not willing to see. 其实他们也是没有退路了,票房跌得过快过猛,那首先各家影院就要削减排片量,排片下降反过来又压制了票房,如此恶性循环,这是华冠影视和星艺娱乐都绝不愿意看到的结果。 Even if spends the large sum of money, they must make " Evildoer's disguise » momentum, because behind also relates to domestic screening, that is the key point of box office is. 就算砸下重金,他们也要将《画皮》的声势重新造起来,因为后面还关系到国内的上映,那才是票房的重点所在。 At this time, a little Huaguan film and television and star skill entertainment badly battered, forgot a matter. 在这个时候,有点焦头烂额的华冠影视和星艺娱乐,都忘记了一件事情。 That was «A Chinese Ghost Story» is going to screen. 那就是《倩女幽魂》将要上映了。 February 18 , 8 : 00 pm, «A Chinese Ghost Story» held the Premiere type in the triumphal returning theater. 2月18日晚上8点,《倩女幽魂》在凯旋剧院举行了首映式。 Different from «Evildoer's disguise» carries out such as in East Hollywood Theater awards ceremony grand grand, " A Chinese Ghost Story » Premiere type appears is quite low-key and simple, without the hype of din of gongs and drums is noisy, does not have the ceremony of star being lucky blanket, the media reporters invited not many. 不同于《画皮》在东方好莱坞剧院搞得如颁奖典礼般的盛大隆重,《倩女幽魂》的首映式显得相当低调和简单,没有锣鼓喧天的炒作吵闹,更没有明星演员走红毯的仪式,连媒体记者邀请得都不多。 This felt looks like Lu Chen Workshop and Jiayang movie industry made a movie together, then asked relatives and friends everyone to come to have a look together, was good to the opinion, low-key a little did not make sense. 这给人的感觉就像是陆晨工作室和嘉阳影业一起拍了部电影,然后请亲朋好友大家一起过来看看,给点意见就行了,低调的都有点不像话。 However the low key turns over to the low key, in the evening catches up with the triumphal returning theater entrance entertainment reporter to be actually not infrequent. 但是低调归低调,当晚赶来凯旋剧院门口的娱乐记者却不在少数。 Because " A Chinese Ghost Story » officer has spread the news abundantly ahead of time, honored guest who participates in this Premiere type, besides the star turn and Hongkong of film society members and media reporters movie, but also included the star artists in many Hongkong entertainment world. 因为《倩女幽魂》的官博已经提前放出消息,参加这场首映式的嘉宾,除了影片的主要演员、香江电影协会成员、媒体记者之外,还包括了多位香江娱乐圈里的明星艺人。 And has Liu Gang to live! 其中就有刘港生！ Solely to this Heavenly King giant star, most entertainment media is willing to send people to make several pictures, let alone «A Chinese Ghost Story» acts the leading role in Lu Chen and Chen Fei'er now is also the Hongkong well-known inland artist. 单单冲着这位天王巨星,大多数的娱乐媒体都愿意派人来拍几张照片,何况《倩女幽魂》的主演陆晨、陈菲儿如今也是香江家喻户晓的内地艺人。 In «Autumn in My Heart» that the Hongkong satellite TV broadcasts hotly, lets Lu Chen and Chen Fei'er increases in the sentiment of Hong Kong Island successively, this TV Series is not only deep the affections of these eight files housewives , had big influence in the Hongkong young people, two people fans quantities have endured compared with the Hongkong A-lister. 正在香江卫视热播的《蓝色生死恋》,让陆晨和陈菲儿在港岛的人气节节攀升,这部电视剧不但深得那些八点档主妇们的喜爱,在香江的年轻人里面也拥有了很大的影响力,两人的粉丝数量已经堪比香江的一线明星。 In addition has is «A Chinese Ghost Story» Female Lead Nie Mingzhu, because of the reason of stage photo, the movie has not screened her to start to be lucky, the background origin is mystical, naturally must have Paparazzi that finds out. 另外还有就是《倩女幽魂》的女主角聂明珠,因为剧照的缘故,电影还没有上映她就开始走红,偏偏背景来历神秘得很,自然少不了一探究竟的狗仔。 It is for this reason that 7 points just passed, before triumphal returning theater gate, had assembled many reporters and fans, does not understand the true situation the pedestrian and tourist who much watch the fun. 正是因为如此,七点刚过,凯旋剧院门前已经围聚了大量的记者和粉丝,还有不少不明真相看热闹的行人和游客。 Some fans lift to write „high price to ask ticket” the playing card of inscription, pedestrian who looks at hopefully. 有些粉丝举着写有“高价求票”字样的纸牌,满怀期望地看着过来的行人。 «A Chinese Ghost Story» Premiere field, including 150 tickets are the officer V to retransmit the way that the blog draws to bestow in the blog, these fans want to ask this ticket. 《倩女幽魂》首映场,其中有150张票是官v在博客上以转发博文抽奖的方式赠送出去的,这些粉丝想求的正是这种票。 Also some are the real powders, thinks that the short distance has a look at idol in the mind. 也有些是真粉,就想近距离看看自己心目中的偶像。 So lots of people appear in the theater entrance, inevitably brought chaotic. 如此大量的人出现在剧院门口,不可避免地带来了一点混乱。 Theater has arranged the security personnel to keep the order at the scene luckily. 幸好剧院方面早就在现场布置了安保人员来维持秩序。 The triumphal returning theater is also an established big theater, it the lively section situated in Causeway Bay, is very near from Victoria Park, the scale strength is next to East Hollywood Theater. 凯旋剧院也是一家老牌的大影院,它位于铜锣湾的繁华地段,距离维多利亚公园很近,规模实力仅次于东方好莱坞剧院。 Hollywood blockbuster and inland movie nevertheless local Hong Kong movie, if in Hongkong Premiere, then the Premiere type does not place East Hollywood Theater, that places the triumphal returning theater inevitably. 无论是好莱坞大片、内地影片还是本土港产片,如果在香江首映的话,那么首映式不是放在东方好莱坞剧院,那必然是放在凯旋剧院。 Lu Chen and «A Chinese Ghost Story» main performer is the first batch rushes to the theater, after getting out, he and Chen Fei'er encounter surrounding of reporter immediately. 陆晨和《倩女幽魂》的主要演职人员是第一批赶到剧院的,下车之后,他和陈菲儿立刻遭到了记者的围堵。 The flashing light becomes one piece brightly, the shutter the sound is lingering on faintly, the middle is also mixing with the yawp of fans. 闪光灯亮成一片,快门咔嚓声不绝于耳,中间还夹杂着粉丝们的叫喊声。 Without the ceremony of being lucky blanket, therefore Lu Chen draws Chen Fei'er fast to enter in the theater through the secret channel that the security personnel compose, has not accepted reporter's interview. 由于没有走红毯的仪式,所以陆晨拉着陈菲儿快速通过安保人员组成的安全通道进入剧院里面,也没有接受记者的采访。 Other Film Crew members closely follow. 其他剧组成员紧紧跟随。 Director Wan Xiaoquan is a little speechless: „How so many people!” 导演万晓泉有点无语:“怎么这么多人！” Walks with him in same place Chen Wenqiang says with a smile: „This is the good deed, explained our attention high...” 跟他走在一起的陈文强笑道:“这是好事啊,说明我们的关注度高...” „Liu Gang lives!” “刘港生！” His words have not said, outside the theater heard the mountainous cry tsunami slogan. 他的话还没有说完,身后剧院外面传来了山呼海啸般的呐喊声。 -------------- -------------- First delivers.( ~ ^ ~) 第一更送上。(~^~)
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