PS :: Volume #6

#548: 2 extremely

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On February 14, «Evildoer's disguise» screened in the Hongkong major theaters officially, arranges the piece rate/lead 37.5%. 2月14日,《画皮》在香江各大影院正式上映,排片率37.5%。 First-day box office 7.5 million! 首日票房750万！ Such box office record shows disdain for the associates, became the same day box office champion without a doubt, and created in the past 13 months, the first-day domestic production best result of Port box office. 这样的票房成绩傲视同侪,毫无疑问成为当日的票房冠军,并且创造了最近13个月来,本港票房的首日国产片最佳成绩。 The first-day box office of so bright eye, lets Huaguan Film Industry and star skill entertainment confidence rises dramatically, puts in increases steadily in the advertisements of major media, the propaganda campaign does imposingly. 如此亮眼的首日票房,也让华冠影业和星艺娱乐信心暴增,投放在各大媒体的广告有增无减,宣传攻势搞得轰轰烈烈。 Attained the media of advantage naturally to flatter wantonly, in what/anything the port was in harmony first fantasy blockbuster, what/anything exceeded Hollywood blockbuster, what/anything opened fairy piece new type wait/etc. praises not to ask for money to wrap/sets of upward, flattered simply ascends the sky. 拿到了好处的媒体自然大肆吹捧,什么中港合拍第一奇幻大片,什么超越好莱坞大片,什么开辟神鬼片新类型等等赞誉不要钱地往上套,简直吹捧上了天。 These participated performance " Evildoer's disguise » Hongkong actor send the blog celebration, actor Jiang Wei said in the blog complacently, oneself underestimated regarding " Evildoer's disguise » box office record. 那些参演了《画皮》的香江演员纷纷发博文庆祝,男主角江伟更是得意洋洋地在博客上说,自己对于《画皮》的票房成绩是低估了。 50 million Port total box offices are not the ends, but starts! 5000万本港总票房不是终结,而是开始！ But in another important incomparable propaganda base, at Hong Kong Island blog and Hong Kong Island forum, appeared highly praised " Evildoer's disguise » blog and post massively, majority was the review of so-called ordinary viewer. 而在另外一个重要无比的宣传阵地,港岛博客和港岛论坛上,也出现了大量盛赞《画皮》的博文和帖子,大部分都是所谓的普通观众的观后感。 „Plot is splendid, the special effect is outstanding, is worth spending to go to the theater to support!” “情节精彩,特效出众,值得花钱去影院支持！” „Cannot think that our Hongkong can also lay out so splendid special effect blockbuster, must want a to praise.” “想不到我们香江也能拍出如此精彩的特效大片,必须要点个赞。” „Yesterday with the girlfriend looked box office that subscribed couple days ago, value!” “昨天跟女朋友去看的,前几天订的票房,值了！” „I am also the belt/bring girlfriend looked that together, the girlfriend expressed very attractively, but also wants to look again.” “我也是带女朋友一起去看的,女朋友表示很好看,还想再看一遍。” „Splendid, really very splendid...” “精彩,真的很精彩...” Praise in blog and forum such, making people feel that does not look is own loss, drawing that in addition the officer V launches, the momentum in network slightly not compared with reality in low. 博客和论坛里的赞扬声如此之多,让人感觉不去看都是自己的损失,加上官v推出的抽奖活动,网络上的声势丝毫都不比现实里低。 However is different from the reader can only passive receive publication magazine, in the limitless vast and free network world, is not everyone can be bought or flickered, the sound of opposition appears estimating is quicker than! 但是不同于读者只能被动接受的报刊杂志,无限辽阔和自由的网络世界里,不是所有人都能被收买或者忽悠的,反对的声音出现得比预想得更快许多！ „Yesterday looked at «Evildoer's disguise», I can only say that 35 dollars were throw the water.” “昨天看了《画皮》,我只能说35块钱算是丢水了里了。” „«Evildoer's disguise» trick effects are truly good, but the plot is horrible to look , the story logic is chaotic, difference!” “《画皮》的特技效果确实不错,但剧情惨不忍睹,故事逻辑混乱,差！” „Does not blow black, I noticed that half left the stage with the girlfriend together, is no interesting.” “不吹不黑,我看到一半就跟女朋友一起退场了,没什么意思。” „«Evildoer's disguise» really not much, without the media on blows that fiercely, passes an examination on the special effect.” “《画皮》真的不怎么样,没有媒体上吹得那么厉害,也就特效及格吧。” „I said to look very much, is very disappointed, this invests 100,000,000-200,000,000 fairy fantasy blockbuster?” “我很说看完之后很失望,这就是投资100,000,000-200,000,000的神鬼奇幻大片？” „Story simply dog blood...” “故事简直狗血...” The sounds of these oppositions first appear in the film and television version of Hong Kong Island forum. 这些反对的声音首先出现在港岛论坛的影视版里。 The film and television version is one of the Hong Kong Island forum most active sectors, registers the member to reach several hundred thousand actively, majority is likes the young people of movie and television, posting to reply the discussion is quite positive. 影视版是港岛论坛最活跃的版块之一,活跃注册会员多达几十万,大部分都是喜欢电影和电视的年轻人,发帖回复讨论都比较积极。 The movie that shows newly, wants to obtain the feedback of audience immediately, the film and television version of Hong Kong Island forum without doubt is an excellent place, filters some public relations marketing trumpets, the appraisal of forum members often there is something in what is said that can respond the watching movies feeling of young community. 一部新上映的电影,想要在第一时间获得观众的反馈,港岛论坛的影视版无疑是个极好的地方,过滤掉一些公关营销小号,论坛成员们的评价往往言之有物,能够真实反应年轻群体的观影感受。 Naturally, in such important public opinion battlefield position, must have the propaganda promotion of public marketing Company, id that but showers praises on to «Evildoer's disguise» are no doubt many, is actually not able to suppress the sounds of these oppositions. 当然,在如此重要的舆论阵地,肯定是少不了公共营销公司的宣传推广,不过对《画皮》赞誉有加的id固然很多,却也无法压制住那些反对的声音。 The most important thing is, the high praise came from the forum trumpet or the marketing number mostly, but misses comments to be primarily the senior member, both's credibility who tall who/what is low, as long as will be the person who will mix several days later the forum will be clear. 最重要的是,好评大部分来自论坛小号或者营销号,而差评以资深会员为主,两者的公信力孰高孰低,但凡是混过几天论坛的人都会清清楚楚。 But these sounds, fed back in the blog rapidly, caused many discussions. 而这些声音,也迅速反馈到了博客里,引发了更多的讨论。 Therefore in the network, had the situation of polarization in view of " Evildoer's disguise » commentary. 于是在网络上,针对《画皮》的评论就出现了两极化的态势。 Reaching an agreement and said bad has, both sides were unyielding, made these eat the melon people at a loss. 说好的和说坏的都有很多,双方争执不下,也让那些吃瓜群众无所适从。 9 : 00 pm on the 15 th, Hongkong well-known movie critic Wang Dong sent a movie criticism blog in oneself blog. 15日晚上9点,香江知名影评人王栋在自己的博客上发了一篇影评博文。 This blog protagonist «Evildoer's disguise». 这篇博文的主角正是《画皮》。 „... The splendid special effect cannot cover the pale incomparable plot, the chaotic story makes this movie simply a disaster, the audience who watches with the hall with me has several to leave the stage ahead of time.” “…出色的特效不能掩盖苍白无比的情节,混乱的故事让这部电影简直成为了一场灾难,以至于和我同厅观看的观众有好几位提前退场。” „The «Evildoer's disguise» special effect on not letting the person disregards these shortcomings, although the media propagandize this movie to endure compared with Hollywood blockbuster wantonly, but it eventually is not popcorn -type classics blockbuster, imitates others to make a fool of oneself!” “《画皮》的特效也没有强到让人无视这些缺点,虽然媒体大肆宣传这部电影堪比好莱坞大片,但它终究不是一部爆米花式的经典大片,东施效颦而已！” „Director tries to reorganize a sad touching drama the frightened scare story in original works, disordered too many things toward , the actors mostly was attractively young, in the performing skill actually had nothing worthwhile!” “导演试图将原著里的惊悚恐怖故事改编成一部凄美的爱情剧,往里面揉杂了太多的东西,演员们大都年轻漂亮,演技上却是乏善可陈！” „When I pinch the movie ticket to enter the theater hopefully, harvest is actually disappointed...” “当我满怀希望捏着电影票走进影院,收获的却是失望...” Hongkong movie critic, with the Hongkong movie after the golden age emerges massively, was very at that time influential on the media, since enters the Internet age, in everyone can work as the movie critic to publish in the situation of article in the network, the movie critic has declined day after day. 香江的影评人,是随着香江电影进入黄金时代之后大量涌现的,当时在媒体上很有影响力,但是自从进入网络时代,在人人都可以当影评人在网络上发表文章的情况下,影评人已经日渐没落。 Movie critic who preserves, mostly becomes the public relations marketing Company mouthpiece, and difference between network promoters is fewer and fewer , does not have the moral integrity more and more. 留存下来的影评人,也大多成为了公关营销公司的喉舌,跟网络推手之间的区别是越来越少,也越来越没有节操。 But conscientious movie critic nevertheless exists, Wang Dong without doubt is, he is in the Hongkong literary arena the quite famous writer, but has watched the development of Hongkong movie very much, is many publication and magazine writing movie criticism article. 但有良心的影评人还是存在的,王栋无疑是其中一位,他是香江文坛里颇有名气的作家,但一直很关注香江电影的发展,为多家报刊和杂志撰写影评文章。 Different from the marketing movie critic who these sell writing Weisheng, Wang Dong writes the movie criticism always not to take the public relations Company money, therefore his movie criticism relatively speaking is fairly fairer, therefore has high influence in many Hongkong audience community. 不同于那些卖文为生的营销影评人,王栋写影评从来都不拿公关公司的钱,因此他的影评相对而言更公平公正,因此在很多香江观众群体里拥有很高的影响力。 Especially the Hongkong people of many 30-40 -year-old age, like reading his movie criticism article. 尤其是不少30-40岁年纪的香江人,都喜欢读他的影评文章。 Naturally, Wang Dong's movie criticism did not say that was perfect, he is partial to the literary arts class rather than the commercial class film, the popcorn movie that therefore these box offices sell greatly, was often criticized by him. 当然,王栋的影评也不是说就完美无缺了,他更加偏向文艺类而不是商业类的电影作品,因此那些票房大卖的爆米花电影,往往被他所批驳。 As for that so-called that the Hongkong port produces „body waste fart” „laughter family photo” movie, was criticized by Wang Dong worthless, makes him in the Hongkong cinema world is not the welcome character. 至于香江港产的那种所谓“屎尿屁”“爆笑合家欢”电影,更是被王栋批评得一钱不值,也让他成为香江电影圈里一位不是很受人欢迎的人物。 But even if were hated to detest and reject, Wang Dong still never changes oneself movie criticism style, these praised movie constructor no doubt will be pleased with oneself because of the free high praise, then «Evildoer's disguise» product side Huaguan Film Industry and star skill entertainment was not definitely happy. 但就算被人所憎恶厌弃,王栋也从来不改变自己的影评风格,那些得到夸奖的影片制作方固然会因为免费的好评而沾沾自喜,那么《画皮》的出品方华冠影业和星艺娱乐肯定非常不高兴。 First opens fire, is «Evildoer's disguise» actor Jiang Wei, he in the blog cursed the movie criticism that directly Wang Dong to be black and black, took others' money to come to slander «Evildoer's disguise», expression very intense. 首先开炮的,正是《画皮》的男主角江伟,他直接在博客上大骂王栋的影评是为黑而黑,是拿了别人的钱来诋毁《画皮》,言辞非常的激烈。 Although Jiang Wei erased own blog quickly, however he accusation against Wang Dong, nevertheless causes in an uproar in the network, lets «Evildoer's disguise» becomes the hot spot glossary of Hong Kong Island blog. 尽管江伟很快就删掉了自己的博文,然而他对王栋的指责,还是在网络上引起一片哗然,也让《画皮》成为了港岛博客的热点词汇。 ----------------- ----------------- Second delivers.( To be continued.) 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