PS :: Volume #4

#376: Beginning of big IP plan


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Five days ago, Lu Chen Workshop and Chen Fei'er Workshop officer V launches South Korean roaming drawing simultaneously. 五天之前,陆晨工作室陈菲儿工作室的官V同时展开韩国游的抽奖活动。 This drawing from Lu Chen in the tide blog all fans to the commitment that make, so long as «Autumn in My Heart» surpasses 10% in the viewing ratio of South Korea, then defers to the fans that the actual viewing ratio extracts the same proportion, bestowed a South Korea for three days and two nights the happy roaming meal. 这个抽奖活动源自陆晨在浪潮博客上向所有粉丝作出的承诺,只要《蓝色生死恋》在韩国的收视率超过10%,那么就按照实际收视率抽出相同比例的粉丝,赠送一份韩国三天两夜欢乐游套餐。 Then Chen Fei'er will hold the post of the happy roaming meal to change to the double directly! 然后陈菲儿直接将担任欢乐游套餐改成双人游! Result «Autumn in My Heart» broadcast after South Korean KGS Television station, the average viewing ratio achieved 22.31%, not only this pulled out in the blog ruthlessly the faces of these doom-sayers, means that 2231 fans will enjoy this pleasantly surprised gift. 结果《蓝色生死恋》在韩国KGS电视台播出之后,平均收视率达到了22.31%,这不但狠狠抽了博客上那些唱衰者的脸,也意味着有2231名粉丝将享受到这份惊喜的赠礼。 Official drawing started on May 22, two Workshop officers V took 100 winners in the respective backing group every day respectively, pulled out till the complete quota. 正式的抽奖活动就是在5月22号开始的,两家工作室的官V每天在各自的后援团里分别抽出100位中奖者,直到全部名额抽完为止。 Although said that this drawing through computer rank, on the same day can take all winners, but where the effect on propaganda has this to pull out more than ten days to come continuously well. 虽然说这种抽奖通过电脑排位,当天就能抽出所有中奖者,但是宣传上的效果哪里有这样连续抽个十几天来得好。 Now Lu Chen and Chen Fei'er backing group V, but also the official posts of two, in forum, the lucky fans expose to the sun the prize-winning information have become show off the activity daily, not only causes the fans that these have not drawn a prize-winning ticket to envy, the passers-by look that eyes are red. 现在陆晨陈菲儿的后援团V,还有两人的官方贴吧、论坛里,幸运粉丝晒中奖信息已经成为了日常炫耀活动,不但引得那些没中奖的粉丝羡慕不已,路人们看着都是眼红。 South Korea the double minimum offer also wanted 5000 + for three days and two nights, this means that Lu Chen must pay 10 million real gold/metal silver with Chen Fei'er, the effect nature of propaganda is excellent. 韩国三天两夜双人游最低的报价也要5000+,这意味着陆晨陈菲儿要足足付出1000万的真金白银,宣传的效果自然极好。 But because the influence is big, therefore brought to the attention of South Korea. 而正是因为影响力大,所以引起了韩国方面的注意。 In the past ten years, the domestic tourist goes to the population of Han roaming continually to increase, brought the big income to South Korea, but is also facing Japan and competition of Southeast Asian countries, therefore pays great attention to the domestic propaganda promotion. 最近十年来,国内游客赴韩游的人数不断增多,给韩国带来了大笔的收入,但也同时面临着日本和东南亚国家的竞争,因此非常注重在国内的宣传推广。 But the South Korean roaming drawing that two Workshop conduct, without doubt is an excellent propaganda opportunity, therefore has the representing invitation that Jeju Culture Sightseeing Department sent. 而两家工作室搞的这个韩国游抽奖活动,无疑是一次极好的宣传机会,所以才有了济州市文化观光部门发来的代言邀请。 Regarding this invitation, Lu Chen has no truth of rejection. 对于这份邀请,陆晨没有任何拒绝的道理。 The one-year tourism image ambassador represented, although did not have the high endorsement to take, compared the genuine advertisement to represent is the day leaves simply badly. 为期一年的旅游形象大使代言,虽然没有高额的代言费可拿,相比真正的广告代言简直是天差地别。 However this honor, actually helps Lu Chen develop the South Korean market, particularly in " Blue » play obtains in the situation of tremendous success, can avoid lots of troubles. 但是这份荣誉,却非常有利于陆晨开拓韩国市场,尤其是在《蓝》剧取得极大成功的情况下,能够避免很多的麻烦。 Because the South Korean is quite antiforeign, if " Blue » play viewing ratio encountered Waterloo that also to have no in South Korea, to be its attains exactly greatly successfully, will let certain South Korean or the opponents has the enormous resistance. 因为韩国人相当排外,如果《蓝》剧收视率在韩国遭遇了滑铁卢那还没什么,可恰恰是它的大获成功,会让某些韩国人或者对手产生极大的抵触情绪。 Must know KGS «Autumn in My Heart» in the viewing ratio, but defeated MBC «Queen Power». 要知道KGS的《蓝色生死恋》在收视率上,可是击败了MBC的《王后的权力》。 But the latter is the MBC annual big play, can say that lost the inferior face greatly. 而后者是MBC的年度大剧,可以说大大丢了次面子。 At the appointed time KGS introduces «Full House» again, MBC does not promote a public opinion to come out is monstrous absurdity! 届时KGS再引进《浪漫满屋》,MBC不搞点舆论出来才是咄咄怪事呢! Such example is not rarely seen, before many star artists in Japan when developed the South Korean market to suffer a loss, obviously opening an excellence, finally actually ended up ends low-spirited. 这样的例子并不鲜见,以前日本的不少明星艺人在开拓韩国市场的时候就吃过亏,明明开局一片大好,最后却落得黯然收场。 Initially SPG and KGS set many requests in the new opera «Full House» cooperation, besides interest demand, based on the pressure in this aspect, causing Lu Chen to increase the plot of South Korea finally, but also joined several South Korean artists to participate performance, resistance that the goal to reduce may face in the future. 当初SPG和KGS在新剧《浪漫满屋》的合作上提出诸多的要求,除了利益诉求之外,也是基于这方面的压力,导致陆晨最后增加了韩国的剧情,还加入了几位韩国艺人参演,目的正是为了减少将来可能面临的阻力。 Now Lu Chen has representing of this image ambassador, SPG and KGS can make much ado about nothing in the propaganda. 现在陆晨有这个形象大使的代言,SPG和KGS就可以在宣传上大做文章。 Nothing but is the exchange in benefit. 无非是利益上的交换。 After Workshop processes the business that these days accumulates, Lu Chen and Lu Xi the hotel that goes to Sister Li to subscribe feast together. 工作室处理完这段时间积累下来的业务之后,陆晨陆熙两人一同前往黎姐订下的酒店赴宴。 In the evening he got home of purple city park alone. 晚上他独自回到了紫城苑的家。 Chen Fei'er also in Jinling, in the big family/home seems very lonely, original Lu Chen wants to make Lu Xi also move, but encounters the absolute refusal of elder sister- she not, when electric lamp bulb! 陈菲儿还在金陵,偌大的家里显得很冷清,原先陆晨想让陆熙也搬过来住,但是遭到姐姐的断然拒绝-她可不当电灯泡呢! After having taken a bath luckily, Chen Fei'er telephones. 幸好洗过澡之后,陈菲儿就打电话过来。 Affectionately chatty a half hour, two talents ended the telephone conversation. 卿卿我我地腻歪了半个多小时,两人才结束了通话。 Although is a little weary, early tomorrow morning must return to Jinling, but Lu Chen has not rested immediately, but turned on the computer, in landing the tide studied. 虽然有点疲倦,明天一早还得返回金陵,但是陆晨并没有立刻休息,而是打开了电脑,登陆上了浪潮读书。 The tide studies is one of the home biggest original network websites, has over 50 million registration members and 100,000 + signing and author in station, has big influence in the industry. 浪潮读书是国内最大的原创网络网站之一,拥有超过5000万的注册会员和10万+的签约、驻站作者,在业界拥有着很大的影响力。 The domestic network emerges in the new century beginning, with the new type that the Internet industry vigorously develops together, after more than ten years of development, has formed the huge market size. 国内的网络兴起于新世纪初,是随着互联网产业一起蓬勃发展的新类型,经过十几年的发展,已经形成了巨大的市场规模。 Xuanhuan and immortal hero, metropolis, military, history and strange, network, although has the good and evil intermingled the issue, but is relying on tens of thousands of author's rich imaginations and diligent writing abilities, attracted the attention of large numbers of young people firmly, has pressed the traditional domain in many aspects. 玄幻、仙侠、都市、军事、历史、灵异,网络虽然存在着良莠不齐的问题,但是凭借着成千上万作者丰富的想象力和勤奋的写作能力,牢牢吸引住了大批年轻人的注意力,在很多方面已经压过了传统领域。 The tide studies, WeChat and writing academy and NetEase Chinese... many domestic Internet giants' division market in the network, fights for the IP large profit. 浪潮读书、飞讯、翰墨书院、易网中文...不少国内的互联网巨头在网络上分割市场,争抢IP的丰厚利润。 Such as «Asked that Day Recording», «Searches Grave Person», «Immortal Has Wind and cloud», «Harem Sentiment» wait/etc. by the film and television play of hypertext fiction reorganization, obtained the enormous success in the market. 诸如《问天记》、《探墓人》、《仙起风云》、《后宫情》等等由网络小说改编的影视剧,在市场上都获得了极大的成功。 Lu Chen while Shooting «Autumn in My Heart» and «Full House», looked at this emerging beloved place, the intention had achievements on big IP. 陆晨拍摄蓝色生死恋》和《浪漫满屋》的同时,也将目光投向了这块新兴的热土,意图在大IP上有所建树。 His goal and ambition are very big, but popular IP is not casual can be founded, cuts into from the hypertext fiction without doubt is the best choice, but the present network market has split up thin, marches into time that the winner swept the decks. 他的目标和野心都很大,但是一个热门的IP不是随随便便就能创建出来的,从网络小说切入无疑是最佳的选择,但如今的网络市场早已细分化,步入了赢家通吃的时代。 The outstanding resources basically grasp in the hands of several big websites, these websites have big god many author of level, its work broadly by the reader high praise, building popular IP is very easy. 优秀的资源基本上都掌握在几家大网站的手里,这些网站拥有着很多“大神”级的作者,其作品广受读者好评,打造热门IP很容易。 New promote who then comes, regardless of the website nevertheless author wants in minute one cup of thick soup, without doubt is beset with difficulties! 而后来的新晋者,无论网站还是作者想要分上一杯羹,无疑是困难重重! Lu Chen has had the understanding of the nowadays network, deeply understands that own big IP plans to face many tests, wants to succeed is not an easy matter. 陆晨对现今的网络有过了解,深深明白自己的这个大IP计划面临着诸多的考验,想要获得成功并不是件容易的事情。 Because his big IP core is Wuxia! 因为他的大IP核心是武侠 In the Lu Chen dream world, Wuxia was once prosperous for a while, has presented many famous expert Grandmasters, is been countless by the Wuxia Shooting film and television play, to him remembers break point time still has the enormous influence. 陆晨的梦世界里,武侠曾经兴盛一时,出现过多位名家大师,由武侠拍摄的影视剧不计其数,到他记忆断点的时候依然有着巨大影响力。 However his world, Wuxia and Wuxia film and television play has appeared, but declines quickly, now has established the pattern the network domain, whether can also have existence of Wuxia theme? 但是他自己的这个世界,武侠武侠影视剧都出现过,但衰落得很快,如今已经确立格局的网络领域,是否还能有武侠题材的存在? Lu Chen does not know. 陆晨也不知道。 In some sense, Wuxia was lowering of Xuanhuan novel with the version, the network readers got used to seeing high military even immortal military the Xuanhuan novel of level, was familiar with battle qi soul strength beast mortal form and so on dazzling strength terms, will like low military Wuxia novel? 从某种意义上来说,武侠就是玄幻小说的低配版,网络读者们看惯了“高武”甚至“仙武”层次的玄幻小说,熟悉了“斗气”“魂力”“兽魄”等等炫目的力量名词,会喜欢“低武”的武侠小说吗? Lu Chen found the time to look in several networks the popular Xuanhuan novel, in the network Xuanhuan novel with his dream world has a big difference, the latter emerges in the Wuxia novel earliest, but the former was mixed Western fantasy and Japanese fantasy style characteristics, performed the localization again the work. 陆晨曾经抽时间看过几本网络上热门的玄幻小说,跟他梦世界里的网络玄幻小说有着不小的区别,后者最早脱胎于武侠小说,而前者是糅合了西方幻想、日本奇幻的风格特点,再加以本土化的作品。 The Wuxia novel that if must write with him contrasts, then the difference was huger! 如果用他所要写的武侠小说去对比,那么差别就更加巨大了! But for what it's worth, Lu Chen, since sets firm resolve, that will try hard to do. 但不管结果如何,陆晨既然下定了决心,那就会努力去做。 At the worst this road walks does not pass, his other chooses one again. 大不了这条路走不通,他另外再选一条。 In the home page that the tide studies, Lu Chen has not been connected own blog account number to establish the author account number, but was other registered ID newly: Recalling Ancient Times. 在浪潮读书的首页,陆晨没有关联自己的博客帐号来建立作者帐号,而是另外新注册了一个ID:忆今古 This ID has the specific meaning, in this world also only then Lu Chen can understand. 这个ID是有特定含义的,在这个世界里也只有陆晨自己能懂。 After registration account number registration simple personal data, Recalling Ancient Times ” the writer special area establishes. 注册帐号登记简单的个人资料之后,忆今古”的作家专区就建立起来。 According to the system prompt, he can issue the work. 按照系统提示,他可以发布作品了。 Lu Chen opens deposits the documents in USB, first duplicated a content of 3000 character to fill in the main text. 陆晨打开存放在U盘里的文档,先复制了一段3000字的内容填入正文。 Then knocked into the book title. 然后再敲入了书名。 Lu Chen clicked on upload verification. 陆晨点击了“上传审核”。 This is the first step of new book upload, so long as adopted webmaster's verification formally to issue even. 这是新书上传的第一步骤,只要通过了网站管理员的审核就算正式发布。 Is pressing down the mouse instantly, Lu Chen does not know that this is the start that is defeated one time, nevertheless the success beginning of his big IP plan. 在按下鼠标的刹那,陆晨并不知道这是自己一次失败的开始,还是他大IP计划的成功开端。 All, will be waiting for the test of time and market! 一切的一切,都将等待着时间和市场的考验! ------------------ ------------------ First delivers, seeking the subscription to support!!!!( To be continued.) 第一更送上,求订阅支持!!!!(未完待续。)
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